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VA, April 30] — Today, TIME reveals the sixth-annual TIME100 Most Influential Companies list, highlighting companies making an extraordinary impact around the world. Circ, the pioneering textile recycling company transforming the future of fashion, has been named to this prestigious list. ",[],{"_key":5434,"_type":5246,"children":5435,"markDefs":5440,"style":5278},"f077581740e4",[5436],{"_key":5437,"_type":5250,"marks":5438,"text":5439},"caddf772ba6a",[],"To assemble the list, TIME solicited nominations across sectors, and polled its global network of contributors and correspondents, as well as outside experts. Then TIME editors evaluated each on key factors, including impact, innovation, ambition, and success. The result is a diverse group of 105 businesses helping chart an essential path forward. ",[],{"_key":5442,"_type":5246,"children":5443,"markDefs":5448,"style":5278},"4fca7416a794",[5444],{"_key":5445,"_type":5250,"marks":5446,"text":5447},"367b4354e9d9",[],"\"Being named to the TIME100 Most Influential Companies list is a signal that textile-to-textile recycling is a present-day solution,\" said Peter Majeranowski, CEO of Circ. \"It validates both the technology we've built and the mission our entire team has dedicated themselves to. For years, we’ve believed that a truly circular fashion industry is possible, and to have TIME recognize Circ as one of the most influential companies helping chart that path forward cements Circ’s role in building that future.\"  ",[],{"_key":5450,"_type":5246,"children":5451,"markDefs":5461,"style":5278},"99f793cbce84",[5452,5456],{"_key":5453,"_type":5250,"marks":5454,"text":5455},"5fab6c3241fa",[],"See the full list here: ",{"_key":5457,"_type":5250,"marks":5458,"text":5460},"39535eb19961",[5459],"530b09b70708","time.com\u002F100companies",[5462],{"_key":5459,"_type":5273,"file":10,"linkPageModule":24,"newTab":24,"page":10,"type":5274,"url":5463},"https:\u002F\u002Ftime.com\u002Fcollection\u002Ftime100-most-influential-companies\u002F2026\u002F?filters=Pioneers",{"author":5465,"logo":5466},"Circ",{"altText":10,"asset":5467,"bgColor":5388,"caption":10,"contain":10,"dimensions":5469,"dominant":5473,"hasAlpha":33,"hotspot":10,"lqip":5475,"originalFilename":5476},{"_ref":5468,"_type":13},"image-c8957cdca98056a0dc8b69cf40381ede49082dc4-1649x504-png",{"_type":16,"aspectRatio":5470,"height":5471,"width":5472},3.2718253968253967,504,1649,{"_type":21,"background":5388,"foreground":22,"population":5474,"title":22},0.43,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA6ElEQVR4nFXRyysFUBDH8RvZWWBlYWFh4VEoj4iSx0UphERZUKQkyiMW4mKLsva\u002FzkdTs2BxOmde39\u002FMnAZ2cY2fiHjAJi7wjnlM4Bhj6IyImbLHsYov3BZntxERfRVoRcQOBgr6iFksFnwb\u002FTjAW4kt4gV7GI6IoQbaMYl7LKO7Em+raA0fuImIBVziGxuV38JRTTKawLYy7rCErj\u002FALMiTkJzgDKfVVXaa0Hz\u002FA2aH07W\u002FFfSgWXaO2cR6CT7VWlIg93wYEc\u002FlG8RIAjswl4FS7K37FSfYwhT26\u002FNS9Lzyr\u002FBZAlmz\u002FwvdzozTZcjjOQAAAABJRU5ErkJggg==","TIME Logo White.png","2026-04-30","\u002Fpress\u002Ftime100",[5480],{"_key":5481,"_ref":5482,"_type":13},"56ef9eb65b6e","5rQEmK0kvjjLthlARMjmfy",{"altText":10,"asset":5484,"bgColor":5486,"caption":10,"contain":10,"dimensions":5487,"dominant":5491,"hasAlpha":24,"hotspot":10,"lqip":5493,"originalFilename":5494},{"_ref":5485,"_type":13},"image-3f0c927cac2c65ead5754d0362b3a95a4ab76f16-8192x5464-jpg","#483c37",{"_type":16,"aspectRatio":5488,"height":5489,"width":5490},1.499267935578331,5464,8192,{"_type":21,"background":5486,"foreground":22,"population":5492,"title":22},6.76,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFgABAQEAAAAAAAAAAAAAAAAABwAC\u002F8QAJBAAAgEEAQMFAQAAAAAAAAAAAQIEAAMFEQYHEnEhIjEyQVH\u002FxAAXAQADAQAAAAAAAAAAAAAAAAAAAQID\u002F8QAFhEBAQEAAAAAAAAAAAAAAAAAABEB\u002F9oADAMBAAIRAxEAPwA94DZxM\u002FJwcdJjuL98lC3d6eRTVP6f8dsYWVKVGZow22mPyKIOl+IhjlkeZcRnawCyr3aG6cYkpTjstGuWi9uUpB2318UZId0YSOGxncPZhoUYBge\u002F+1Vg8jnxibKMhW37RtfwVVndW\u002F\u002FZ","1X7A1047 copy.jpg","Circ Named to TIME's List of the TIME100 Most Influential Companies",{"_id":5497,"content":5498,"publication":5582,"publishedDate":5594,"slug":5595,"tags":5596,"thumbnail":5599,"title":5611},"229b90af-7def-413a-bd27-70e4007000db",[5499,5507,5524,5531,5559,5566,5574],{"_key":5500,"_type":5246,"children":5501,"markDefs":5506,"style":5278},"e468e96c3199",[5502],{"_key":5503,"_type":5250,"marks":5504,"text":5505},"aa837ed6afb5",[],"",[],{"_key":5508,"_type":5246,"children":5509,"markDefs":5523,"style":5278},"1791df2451f9",[5510,5514,5519],{"_key":5511,"_type":5250,"marks":5512,"text":5513},"a4c6234a1110",[],"[Danville, VA, March 25, 2026] – Circ has been awarded on TIME’s list of ",{"_key":5515,"_type":5250,"marks":5516,"text":5518},"f547c6de8128",[5517],"strong","America’s Top GreenTech Companies 2026",{"_key":5520,"_type":5250,"marks":5521,"text":5522},"3034ae91e0b9",[],". This prestigious award is presented by TIME and Statista Inc., the leading statistics portal and industry ranking provider. The award list was announced on March 25th, 2026, and can be viewed on TIME’s website. \n \nStatista gathered and scrutinized data from over 3,500 companies, and awarded the top 250 based on three evaluation criteria: ",[],{"_key":5525,"_type":5246,"children":5526,"markDefs":5530,"style":5278},"565f391b60a3",[5527],{"_key":5528,"_type":5250,"marks":5529,"text":5505},"4264a1c018d8",[],[],{"_key":5532,"_type":5246,"children":5533,"markDefs":5558,"style":5278},"9073b40e24ca",[5534,5538,5542,5546,5550,5554],{"_key":5535,"_type":5250,"marks":5536,"text":5537},"5203ece1f38a",[5517],"Positive Environmental Impact",{"_key":5539,"_type":5250,"marks":5540,"text":5541},"1e20e729cf15",[],": To assess a company’s positive environmental impact, Statista partnered with The Upright Project to quantify the holistic impact of a company’s product and service portfolio, including its alignment with the UN Sustainable Development Goals (SDGs). \n\n",{"_key":5543,"_type":5250,"marks":5544,"text":5545},"a96f94398120",[5517],"Financial Strength",{"_key":5547,"_type":5250,"marks":5548,"text":5549},"3d6f0ba547ad",[],": For the evaluation of financial strength, Statista analyzed revenue, employee and funding data, obtained from publicly available sources like annual reports, company websites, through media monitoring, and via databases. \n\n",{"_key":5551,"_type":5250,"marks":5552,"text":5553},"1e982008edd4",[5517],"Innovation Drive",{"_key":5555,"_type":5250,"marks":5556,"text":5557},"d29376a060c7",[],": For the innovation drive, Statista cooperated with LexisNexis® Intellectual Property Solutions to analyze the quantity and impact of a company’s IP intellectual property) portfolio. ",[],{"_key":5560,"_type":5246,"children":5561,"markDefs":5565,"style":5278},"a1b6169bd79d",[5562],{"_key":5563,"_type":5250,"marks":5564,"text":5505},"115bc34a01e8",[],[],{"_key":5567,"_type":5246,"children":5568,"markDefs":5573,"style":5278},"d83c871c413c",[5569],{"_key":5570,"_type":5250,"marks":5571,"text":5572},"53b396f42710",[],"Based on the study results, Circ is ecstatic to be recognized on TIME’s list of America’s Top GreenTech Companies 2026. \n \nStatista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys. ",[],{"_key":5575,"_type":5246,"children":5576,"markDefs":5581,"style":5278},"8ec4f63fabf0",[5577],{"_key":5578,"_type":5250,"marks":5579,"text":5580},"2561ae7c1acb",[],"“We are honored that Circ has been recognized on TIME’s list of America’s Top GreenTech Companies. This reflects the dedication of our team, partners, and supporters who share a vision of building a more sustainable future for textiles. We are proud of the progress we’ve made advancing textile to textile recycling and commercializing circular solutions, and we remain focused on scaling impact across the global fashion value chain.” — Peter Majeranowski, CEO, Circ ",[],{"author":5465,"logo":5583},{"altText":10,"asset":5584,"bgColor":5373,"caption":10,"contain":10,"dimensions":5586,"dominant":5590,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},"image-83accc9507821d0038cdd10cbd3c1d1afdf93d5d-1836x1955-png",{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},0.9391304347826087,1955,1836,{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},0.17,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAVCAYAAABG1c6oAAAACXBIWXMAAAsTAAALEwEAmpwYAAAClElEQVR4nI3VWcvVVRgF8Pfk6ykayKFJsrQ0spLCIYsmUsKSMjI0vDCjCEltkIJQiKDJC7vKMm2gSHNIg9SsrCwK8RPkXSCEN1k3foL9k0fXoYO+BzqwOf\u002Fh2Ws\u002Fw1rrPzSUHzoYjctwF9a21r7Hn\u002Fgb\u002F7TWTuAvHMa7eLi1NrG1dn7tH+oHy8PrsQyf4Kesr\u002FEp3scW7MxBP2MXXsRtuPA0aB\u002FYja21NTiQ4I14Cvdiet7fhDmttcfxJvbn0HdwR4EW4DCuw0v4EXvxPGbicnRxXlrSyfXFmIon8AE+w3JcVYBjsTSn7U9WU3ADZuOagHbOAh2FcZiFBa21O+t+KA824ZeUfC3GYyFew3xcEpD+TDsB7eKirG4BrsIP+CgZVcCYAmytvV6TxORkOiEHXp2yx6aSWRnMlALcgUMBviKnVuBjAVya9TJewDo8kyEswQZsxccVX4BH8R0exAUp60qsTODabCru\u002FYbdmfCrodSv2JPYLQX4bx7M7utTlfYK9uEtfIg\u002F8G0OWt5a+xK\u002Fp8\u002F3ZyhzC\u002FAktqcHnQGAm7J5Xbj4KA7iK9wdHg\u002FX\u002F\u002F\u002FNcHPUsSzteCSc3ZledsPn4UE9PAcwCioiXxq1bKuetjNUux23VlKDpjwhUy3VvBE11PXi0KXeP9en6S+i843n8DD9GJ9s1uPp0OVt3JcqupHeszGSb5LYhn6lHEr6k0rkZUu4JfflQjfH2kZleN30cwYewLy6HqTlnn57UhtJdsPZOxMP4Z6eUvrd5mB6tTo0GpP3PcCeKZztNp9jRe0ZyQ+LvNXo9\u002FBk8Sx+OC1lz8GiEfywXH7cIMcuh67A4lrPsSuTkRy7KvvPsQd8UyqrMoGa\u002FrH6lvQWjrfWjvS+Kf1+WUCnAHeNXKGqZm7HAAAAAElFTkSuQmCC","clinic-image.jpg","2026-03-25","\u002Fpress\u002Fcirc-timemagazine-top-greentech-companies-2026",[5597],{"_key":5598,"_ref":5482,"_type":13},"0e1ho8aps",{"altText":10,"asset":5600,"bgColor":5602,"caption":10,"contain":10,"dimensions":5603,"dominant":5607,"hasAlpha":24,"hotspot":10,"lqip":5609,"originalFilename":5610},{"_ref":5601,"_type":13},"image-0e417c7dc057d22b3f3daa869db003e675127426-1920x2560-jpg","#807e76",{"_type":16,"aspectRatio":5604,"height":5605,"width":5606},0.75,2560,1920,{"_type":21,"background":5602,"foreground":22,"population":5608,"title":22},5.54,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAbABQDASIAAhEBAxEB\u002F8QAGgAAAgIDAAAAAAAAAAAAAAAAAAUGBwIDBP\u002FEACcQAAIBBAEDAgcAAAAAAAAAAAECAwAEBREhEhMxMkEGIiNCUXGR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA\u002F8QAFhEBAQEAAAAAAAAAAAAAAAAAABEB\u002F9oADAMBAAIRAxEAPwBIVkZlEKMdjXA8msjj761iE09tKiH3Iq5\u002Fh\u002FB2NghjeNHdeRxzuu\u002FJ2UMluwnHyn7deKitFAvM4bWm\u002FlFTe9xUpuH7JAj9tgUU1omUOVd70MiK1tv1A+a35XJxyIe0x6gNE79NVhYXEyXaxrIwQnxupjdgRY8dvjabP7qNXhfd5f6xAlQAccjzRSxbeJx1OgJ\u002FJoopj\u002F\u002FZ","Circ Awarded on both the World’s Top GreenTech Companies 2025 and America’s Top GreenTech Companies 2025 Lists by TIME Magazine - Articles","Circ Awarded on TIME’s America’s Top GreenTech Companies 2026 List ",{"_id":5613,"content":5614,"publication":5685,"publishedDate":5695,"slug":5696,"tags":5697,"thumbnail":5701,"title":5713},"c0177cde-77d5-4b46-9be1-2c84610db211",[5615,5626,5649,5655,5662],{"_key":5616,"_type":5246,"children":5617,"level":5623,"listItem":5624,"markDefs":5625,"style":5278},"0faaf715be9b",[5618],{"_key":5619,"_type":5250,"marks":5620,"text":5622},"c7b7caa4a4dd",[5621,5517],"em","New Circ Pulp partnership agreement strengthens Circ’s growing network of fiber manufacturing partners and accelerates commercial adoption of recycled pulp ",1,"bullet",[],{"_key":5627,"_type":5246,"children":5628,"markDefs":5646,"style":5278},"ffb17781f45e",[5629,5633,5637,5642],{"_key":5630,"_type":5250,"marks":5631,"text":5632},"8b9ba96b1693",[5517],"Danville, Virginia (March 12, 2026)",{"_key":5634,"_type":5250,"marks":5635,"text":5636},"daca87cb23e9",[]," — Circ®, a global leader in textile‑to‑textile recycling, today announced a new partnership agreement with Xinxiang Bailu Chemical Fiber Co., a ",{"_key":5638,"_type":5250,"marks":5639,"text":5641},"a81231a138d3",[5640],"97d6498f6bff","Canopy Dark Green Shirt",{"_key":5643,"_type":5250,"marks":5644,"text":5645},"b50755024a40",[]," producer and one of the world’s leading producers of viscose filament. The agreement marks a significant step in Circ’s continued expansion in China and strengthens its position within the country’s rapidly evolving circular textile ecosystem; further supporting Circ’s ability to supply recycled fibers near existing fashion supply chains. \n\nUnder the agreement, Xinxiang Bailu Chemical Fiber Co. will procure Circ’s recycled pulp for use in commercial-grade viscose filament production. \n\nXinxiang Bailu Chemical Fiber Co. will serve as a commercial partner to Circ in China, producing recycled-content viscose filament for utilization by global fashion brands and mills. \n\nXinxiang Bailu Investment Group was founded in 1960. As its core subsidiary, Xinxiang Chemical Fiber Co., Ltd. was listed on the Shenzhen Stock Exchange on October 21, 1999. It mainly engages in the production of more than ten categories of products, including viscose filament, and spandex. As a key player in the global man-made cellulosic fiber market, Xinxiang Bailu Chemical Fiber Co. has the world’s largest viscose filament production capacity. \n",[5647],{"_key":5640,"_type":5273,"file":10,"linkPageModule":24,"newTab":24,"page":10,"type":5274,"url":5648},"https:\u002F\u002Fcanopyplanet.org\u002Ftools-and-resources\u002Fhot-button-report\u002Fxinxiang-chemical-fiber-co-ltd-bailu-group",{"_key":5650,"_type":5651,"markDefs":10,"name":5652,"quote":5653,"title":5654},"72dbde535fcf","quote","Peter Majeranowski","This agreement marks an important step in deepening Circ’s presence in Asia and expanding the global network of manufacturing partners who share our vision for circularity. By anchoring our technology within world's leading fiber manufacturers, we’re accelerating the shift toward a truly circular textile economy and building the infrastructure required to scale it worldwide.","CEO",{"_key":5656,"_type":5246,"children":5657,"markDefs":5661,"style":5278},"d24fee523c5a",[5658],{"_key":5643,"_type":5250,"marks":5659,"text":5660},[],"\nChairman Shao Changjin of Bailu Group added, “Xinxiang Chemical Fiber and Circ join hands in innovation to provide leading solutions for the recycling of textile waste, and jointly promote the green, low-carbon, circular, and sustainable development of the textile and apparel industry. “ \n\nBy validating Circ’s pulp for large-scale viscose filament production, the partnership advances a closed-loop model in China, the world’s largest textile manufacturing hub. This is the steppingstone for a scalable model that’s reducing reliance on virgin raw materials, lowering the carbon footprint on fiber production, and expanding access to sustainable alternatives for global brands seeking to meet their climate and circularity commitments ",[],{"_key":5663,"_type":5246,"children":5664,"markDefs":5684,"style":5278},"dd74940b9f27",[5665,5668,5672,5676,5680],{"_key":5643,"_type":5250,"marks":5666,"text":5667},[],"\n",{"_key":5669,"_type":5250,"marks":5670,"text":5671},"c81c48e8d9a1",[5517],"ABOUT CIRC",{"_key":5673,"_type":5250,"marks":5674,"text":5675},"5ae626c015f8",[],": \nCirc is proving that textile recycling is scalable. With patented textile-to-textile recycling technology, Circ turns discarded polycotton blended fabric into virgin equivalent material. By separating and recovering polyester and cellulose from polycotton, Circ’s breakthrough technology is among the first market-tested solutions for one of the industry’s most common and least recyclable materials. \n\nHeadquartered in Danville, Virginia, with its first industrial-scale facility underway in France, Circ is building the infrastructure for a circular fashion economy at global scale. The company’s technology is backed by leading global investors and its materials, Circ® Lyocell and Circ® Polyester, are already in use through collaborations with leading brands spanning luxury through mass market. \n\nCirc has been recognized internationally as an Earthshot Prize Finalist, Fast Company Most Innovative Company, BloombergNEF Pioneer, TIME Top GreenTech Company, Inc. Best in Business, and a Certified B Corporation. Learn more at www.circ.earth. \n\n \n\n",{"_key":5677,"_type":5250,"marks":5678,"text":5679},"c7b9395c0fde",[5517],"ABOUT BAILU:",{"_key":5681,"_type":5250,"marks":5682,"text":5683},"d645805fd3c8",[]," \nXinxiang Chemical Fiber Co., Ltd. (hereinafter referred to as Xinxiang Chemical Fiber) is a large-scale enterprise engaged in the production of textile raw materials in China, with two core product series under the Bailu brand: recycled cellulose filament and spandex. The company's products have not only gained recognition from domestic customers but also been exported to overseas markets, boasting cooperative partners in more than 40 countries and regions including Germany, Italy, Japan, South Korea, Turkey and India. \n\nThe company has successively obtained certifications including the ISO9001 Quality Management System, ISO14001 Environmental Management System, ISO45001 Occupational Health and Safety Management System, FSC® (FSC-C133527), RCS, AEO Advanced Customs Certification, OEKO-TEX STANDARD 100 Product Class I (for baby and infant products), and OEKO-TEX STeP Level 3 (the highest level for sustainable production). It also holds the MADE IN GREEN label, and has completed the CanopyStyle Audit and been awarded the Full Deep Green Shirt certification. ",[],{"author":5465,"logo":5686},{"altText":10,"asset":5687,"bgColor":5388,"caption":10,"contain":10,"dimensions":5689,"dominant":5692,"hasAlpha":33,"hotspot":10,"lqip":5694,"originalFilename":5593},{"_ref":5688,"_type":13},"image-1530b806617316f7b32dc6598935aa722b552fc7-1824x1955-png",{"_type":16,"aspectRatio":5690,"height":5588,"width":5691},0.9329923273657289,1824,{"_type":21,"background":5388,"foreground":22,"population":5693,"title":22},0.1,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAVCAYAAABG1c6oAAAACXBIWXMAAAsTAAALEwEAmpwYAAACoklEQVR4nI3V7cvecxgG8Hs2t20eblb37hRmDBth8jAkGibuRO3N8rBR9mYYQpKHtuQpeRpFpLEpotVs85Dnh\u002F0BEu+9EFpe+QfOj04d17p23e7yq2\u002FX97qu7+84z\u002FM4jvP8jo3lwRwcjsVVdQW24Ouq+hV\u002FDlZV\u002FV5VP+It3ITTsLDfHxsGq6ojsAy3Yzu+xOf4AK\u002FjBWzDDuzDV9iNx3BJVR2Dww6CVdUKPIBPAvYSbu3DODPBzsB5mMZD+LCrwCu4skEbcB5Owf34IlHvxEpMYrwjj6wFODHAzyXrTVjSgItwMz7GXtyGpcnoIpwcOgZgcwb7lHkWrk4lixvwArwWAe7DSTgW1+FxXJ\u002Fvc4cAB2tuhFwQYcYb8G58hjcCPp7IA8AbQskSHJ+AXe5RCbQM52ctb8D3o9hdnXKiTiSzLVV1C9bhQdyDR8LXKtyIZ6vq3fC4rQF\u002FqapPcS3mp6wWY2MfrKpH8RR+wP6I9kxEfA\u002FfYFf2uxvwr\u002Fxw4RDxU9iMPQF7uap+ii83J+s29vd4AqsjynQD\u002Fh30c4cUHAVsT36HrfHkmjhiT4PFBW2\u002F+f8nw6eTYdNyR3heHZt9hMvj1eZ+3mwczig57bYex+GcuGI\u002FHo5AZ+PS2VSeip0a8MmUvDetOBHRuuf3VdW32NkBWsQZPgwfi6pqbVui1c6Z3l+DI2PmpQF9M6U3bdsP6RTcGwMvrKoTUka\u002FeGr2UyF\u002FMOom0\u002FPdemuq6uL\u002F6uUN6YQB0QOhRluv90dH9atwWQefbdpsSkYTI6AHp00qmB6aNl3dyhnzMIr3PHwxE3lV\u002FuvJfHpKbEcMz8NXw+\u002Fk6MRurprot0cmdnP8fOzzztDEbjEOndjDT8qfzJ2yNZb4raoO4I\u002F+zP7nkTulx9e\u002Fd8o\u002FntxafwMBXaUAAAAASUVORK5CYII=","2026-03-12","\u002Fpress\u002Fcirc-xinxiang-bailu-chemical-fiber-co-ltd-partnership-agreement",[5698],{"_key":5699,"_ref":5700,"_type":13},"ns3coahdu","BdOU0U0xFBxFenCTMVVa4h",{"altText":10,"asset":5702,"bgColor":5704,"caption":10,"contain":10,"dimensions":5705,"dominant":5709,"hasAlpha":24,"hotspot":10,"lqip":5711,"originalFilename":5712},{"_ref":5703,"_type":13},"image-1282a4d42bea0dda4d387253823dca42b96a075b-1440x878-jpg","#17172c",{"_type":16,"aspectRatio":5706,"height":5707,"width":5708},1.6400911161731206,878,1440,{"_type":21,"background":5704,"foreground":22,"population":5710,"title":22},7.19,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAUGAgf\u002FxAAiEAAABgICAgMAAAAAAAAAAAABAgMEBREABhIxIVEHFHH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAGBAX\u002FxAAkEQAABgEBCQAAAAAAAAAAAAAAAQIDBBEhBQYSM1FxkaHR4f\u002FaAAwDAQACEQMRAD8AYy0NE63ryL1yKqiZzASk\u002FeJmS+vyD5s0SFyVZegKHGwLfvIKdn5J20STXdHOTlfEerzMJJumz1JVJSjl8gNdYnlS5TU0o2\u002Fk68iSHs+y9pa9Qs7TeOdex2B\u002F8cMvsDzfFKNdCGGQLjbZgyoiLnz+YZupizK4hdvgGqfUZ4TjqY\u002F\u002F2Q==","Image (1).jpg","Circ Deepens Access to Recycled Fibers with Xinxiang Bailu Chemical Fiber Co., Ltd. Partnership Agreement ",{"_id":5715,"content":5716,"publication":6047,"publishedDate":6059,"slug":6060,"tags":10,"thumbnail":6061,"title":6073},"45b00a65-7603-4698-be40-bb1459fe011d",[5717,5725,5817,5836,5866,5874,5890,5897,5904,5913,5922,5927,5933,5940,5947,5952,5957,5965,5970,5977,5982,5990,5995,6003,6008,6015,6023,6031,6039],{"_key":5718,"_type":5246,"children":5719,"markDefs":5724,"style":5278},"dca3a93ed7ba",[5720],{"_key":5721,"_type":5250,"marks":5722,"text":5723},"a1451a5ee089",[5621],"Madewell, Reformation, and C&A join second cohort alongside strategic supply partners Lenzing and Linz Textil",[],{"_key":5726,"_type":5246,"children":5727,"markDefs":5802,"style":5278},"c320cbd8a619",[5728,5732,5736,5740,5745,5749,5754,5758,5763,5767,5772,5776,5781,5785,5790,5793,5798],{"_key":5729,"_type":5250,"marks":5730,"text":5731},"87c44ef590cb",[5517],"Danville, Virginia (18 February, 2026) ",{"_key":5733,"_type":5250,"marks":5734,"text":5735},"9f1333906ae8",[],"— ",{"_key":5737,"_type":5250,"marks":5738,"text":5465},"99f4b3fac781",[5739],"6bc8bbf1-bb20-48d7-9983-99d4af852001",{"_key":5741,"_type":5250,"marks":5742,"text":5744},"8942f86713c7",[5743],"sup","®",{"_key":5746,"_type":5250,"marks":5747,"text":5748},"22ea83960608",[],", a global leader in textile‑to‑textile recycling, announced the scaling of its Fiber Club initiative. Building on the success of the inaugural program, Circ is bringing together a new group of brand partners: the lifestyle brand ",{"_key":5750,"_type":5250,"marks":5751,"text":5753},"65daac40bd03",[5517,5752],"2ccfd85a-db78-4e99-b800-3702ed4d27de","Madewell",{"_key":5755,"_type":5250,"marks":5756,"text":5757},"8bd90412199e",[],"(under ",{"_key":5759,"_type":5250,"marks":5760,"text":5762},"8686c7405fdb",[5761],"1cac125d-12d3-42d6-8b11-4269845b0b90","J.Crew Group",{"_key":5764,"_type":5250,"marks":5765,"text":5766},"4344a71af1b2",[],"), sustainable fashion brand ",{"_key":5768,"_type":5250,"marks":5769,"text":5771},"c535172bdf57",[5770,5517],"e641d69c-5db8-44b2-ad1e-efa9d6e1deba","Reformation",{"_key":5773,"_type":5250,"marks":5774,"text":5775},"0325c1771b11",[],", and European retailer ",{"_key":5777,"_type":5250,"marks":5778,"text":5780},"150feb527111",[5779,5517],"6cf44b2b-d96e-4170-9007-757a73a1de2e","C&A",{"_key":5782,"_type":5250,"marks":5783,"text":5784},"4fbf7248144e",[],", alongside supply chain partners ",{"_key":5786,"_type":5250,"marks":5787,"text":5789},"229783b27024",[5788,5517],"b1c1390e-8980-451d-8ae4-a69c79ba74d8","Lenzing",{"_key":5791,"_type":5250,"marks":5792,"text":5261},"eb8c92498792",[],{"_key":5794,"_type":5250,"marks":5795,"text":5797},"16e64fd67a75",[5796,5517],"b2e981e7-9e29-4b99-bf2f-d3d7a18af67f","Linz Textil",{"_key":5799,"_type":5250,"marks":5800,"text":5801},"9f4f44dce134",[],".",[5803,5805,5807,5809,5811,5813,5815],{"_key":5739,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5804},"https:\u002F\u002Fcirc1stg.wpengine.com\u002F",{"_key":5752,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5806},"https:\u002F\u002Fwww.madewell.com\u002F",{"_key":5761,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5808},"https:\u002F\u002Finvestors.jcrew.com\u002Fabout",{"_key":5770,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5810},"https:\u002F\u002Fwww.thereformation.com\u002F?_gl=1*tb2si9*_up*MQ..&gclid=CjwKCAiAwqHIBhAEEiwAx9cTecz5Qnjh_y3CoKbSWTNBW3zinFo7VHtQ7hbB7OOqJ3BUEew15YH2fBoCgjgQAvD_BwE&gbraid=0AAAAADmLagXhtzIhthzAPt6CBvtbeB5uF",{"_key":5779,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5812},"https:\u002F\u002Fwww.c-and-a.com\u002Feu\u002Fen\u002Fshop",{"_key":5788,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5814},"https:\u002F\u002Fwww.lenzing.com\u002F",{"_key":5796,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5816},"https:\u002F\u002Fwww.linz-textil.at\u002Fen\u002F",{"_key":5818,"_type":5246,"children":5819,"markDefs":5833,"style":5278},"51f554f9267b",[5820,5824,5829],{"_key":5821,"_type":5250,"marks":5822,"text":5823},"5854d7a2841d",[],"First ",{"_key":5825,"_type":5250,"marks":5826,"text":5828},"6671ae1e2c78",[5827],"3448ed7b-1e57-4b0b-b8a6-a336d4d0b21d","launched in January 2025",{"_key":5830,"_type":5250,"marks":5831,"text":5832},"643fc3aab756",[]," with Bestseller, Eileen Fisher, Everlane, and Zalando, alongside supply partners Arvind, Birla Cellulose, and Foshan Chicley, Fiber Club is addressing minimum order quantities and pricing challenges that have historically limited the adoption of new materials. By aggregating demand across pulp, fiber, and yarn stages, this first-of-its-kind roadmap for scaling next-gen materials is helping brands move from pilot testing to commercial product launches and long-term material commitments.",[5834],{"_key":5827,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5835},"https:\u002F\u002Fcirc1stg.wpengine.com\u002Fcirc-launches-fiber-club\u002F",{"_key":5837,"_type":5246,"children":5838,"markDefs":5865,"style":5278},"c224466223d5",[5839,5843,5847,5850,5854,5858,5861],{"_key":5840,"_type":5250,"marks":5841,"text":5842},"828717fd13a2",[],"Each brand within this cohort is developing collections using ",{"_key":5844,"_type":5250,"marks":5845,"text":5846},"485fffd5b518",[5517],"TENCEL™ | Circ",{"_key":5848,"_type":5250,"marks":5849,"text":5744},"88b85c862870",[5517,5743],{"_key":5851,"_type":5250,"marks":5852,"text":5853},"08effc42acb8",[5517]," with REFIBRA™",{"_key":5855,"_type":5250,"marks":5856,"text":5857},"f07dd509bd9c",[]," technology, made with 30% Circ pulp sourced from recycled polycotton textile waste. Circ provides the recycled pulp, which Lenzing converts into TENCEL™ | Circ",{"_key":5859,"_type":5250,"marks":5860,"text":5744},"e629ace2fc14",[5743],{"_key":5862,"_type":5250,"marks":5863,"text":5864},"1c1ddfce571d",[]," with REFIBRA™ lyocell fibers. Linz Textil spins the fibers into yarn, and each brand nominates its own fabric and garment manufacturers to ensure smooth integration into existing supply chains. This model allows brands already working with Lenzing fibers to adopt Circ materials easily while expanding Circ’s network of manufacturers capable of producing circular textiles at scale.",[],{"_key":5867,"_type":5246,"children":5868,"markDefs":5873,"style":5278},"c91285f4861d",[5869],{"_key":5870,"_type":5250,"marks":5871,"text":5872},"e1d73b995f86",[],"Fiber Club supports brands as regulatory pressure, commercial requirements, and consumer expectations are accelerating the circular transition. In the US and Europe, proposed extended producer responsibility (EPR) policies are an early sign that brands will need to begin taking greater responsibility for textile waste and invest in recovery and recycling systems. Collectively, these shifts are reinforcing recycled materials as an increasingly important business priority, driving demand for scalable, commercially viable solutions that can be easily integrated into existing supply chains.",[],{"_key":5875,"_type":5246,"children":5876,"markDefs":5889,"style":5278},"60c95603df37",[5877,5881,5885],{"_key":5878,"_type":5250,"marks":5879,"text":5880},"cc2fea45ef5b",[],"“With Circ’s technology proven, the next phase of scaling is to lower the barriers to commercialization,” said ",{"_key":5882,"_type":5250,"marks":5883,"text":5884},"4b412ff99456",[5517],"Peter Majeranowski, CEO of Circ.",{"_key":5886,"_type":5250,"marks":5887,"text":5888},"f254a51209fb",[]," “Brands are increasingly facing pressure from the market to reduce waste and use better materials, and there’s a shared understanding across the industry that the status quo can’t continue. The Fiber Club model operates within existing manufacturing systems to address the costs and complexity that have held brands back, making circular materials viable today.”",[],{"_key":5891,"_type":5246,"children":5892,"markDefs":5896,"style":5278},"82aad095295a",[5893],{"_key":5894,"_type":5250,"marks":5895,"text":5505},"cc5baf29d72e",[],[],{"_key":5898,"_type":5246,"children":5899,"markDefs":5903,"style":5278},"607e0d78c724",[5900],{"_key":5901,"_type":5250,"marks":5902,"text":5505},"e389e72d5150",[5517],[],{"_key":5905,"_type":5246,"children":5906,"markDefs":5911,"style":5912},"1ef2e14338c9",[5907],{"_key":5908,"_type":5250,"marks":5909,"text":5910},"4cfc75b33999",[5517],"From the Fiber Club community:",[],"h3",{"_key":5914,"_type":5246,"children":5915,"markDefs":5920,"style":5921},"30b1e3b48454",[5916],{"_key":5917,"_type":5250,"marks":5918,"text":5919},"807b27273c23",[5517],"J.Crew Group (Madewell)",[],"h4",{"_key":5923,"_type":5651,"markDefs":10,"name":5924,"quote":5925,"title":5926},"fc451d2135bf","Katie O’Hare","Joining the Circ Fiber Club is a natural extension of Madewell’s commitment to sustainably sourced materials and more circular fashion. We’re excited to support transforming textile waste into new possibilities and collaborate with peers on solutions that move the industry forward.","VP of Sustainability at J Crew Group",{"_key":5928,"_type":5246,"children":5929,"markDefs":5932,"style":5278},"88501252ba24",[5930],{"_key":5917,"_type":5250,"marks":5931,"text":5505},[5517],[],{"_key":5934,"_type":5246,"children":5935,"markDefs":5939,"style":5278},"850d43a49908",[5936],{"_key":5937,"_type":5250,"marks":5938,"text":5505},"14d0c55cb627",[5621],[],{"_key":5941,"_type":5246,"children":5942,"markDefs":5946,"style":5921},"8e01788457b2",[5943],{"_key":5944,"_type":5250,"marks":5945,"text":5771},"e9b2b79660ca",[5517],[],{"_key":5948,"_type":5651,"markDefs":10,"name":5949,"quote":5950,"title":5951},"e08d95531ebe","Nikki Player","Working with Circ through the Fiber Club modelhas been an exciting innovation partnership. By removing traditional volume constraints, they’ve given us a much clearer and faster pathway to develop and integrate next-gen and higher recycled-content fibers into our long-range strategic materials portfolio. It’s made the whole process of scaling sustainable materials feel much more collaborative and achievable.","Senior Director of Raw Materials at Reformation",{"_key":5953,"_type":5651,"markDefs":10,"name":5954,"quote":5955,"title":5956},"409ca77141c9","Carrie Freiman Parry","We have been cheering Circ on from the sidelines since they launched and are thrilled to participate in Fiber Club, which will help us create a roadmap for scaling the integration of Circ into our products. Fiber Club's model addresses critical systemic issues of scaling innovative materials by giving brands a unique, pre-competitive opportunity to pool purchasing power and supply chain networks. It also helps innovators aggregate demand from multiple brands, which in turn helps scale up production and commercialization. We need all hands on deck to leverage the collective power of the industry to accelerate the adoption of innovative materials, and Fiber Club does just that.","Senior Director of Sustainability at Reformation",{"_key":5958,"_type":5246,"children":5959,"markDefs":5964,"style":5921},"4ea4d9433cc9",[5960],{"_key":5961,"_type":5250,"marks":5962,"text":5963},"a987963c78f5",[5517],"Lenzing Group",[],{"_key":5966,"_type":5651,"markDefs":10,"name":5967,"quote":5968,"title":5969},"d4f7265de4f6","Jemma Breen","True circularity in textiles won’t happen through pilots alone - it needs collaboration and scale. Fiber Club is an important step in bridging that gap, and we’re proud to partner with pioneers like Circ to help brands integrate circular materials into existing supply chains. By lowering the barriers to commercialization and working within proven fibre types like TENCEL™ and the REFIBRA™ technology, we hope to turn ambition into real, scalable adoption.","Director Global Brands & Retailers at Lenzing Group",{"_key":5971,"_type":5246,"children":5972,"markDefs":5976,"style":5921},"1c773e50527c",[5973],{"_key":5974,"_type":5250,"marks":5975,"text":5797},"eb9958d17bb0",[5517],[],{"_key":5978,"_type":5651,"markDefs":10,"name":5979,"quote":5980,"title":5981},"8ff390119d28","Friedrich Schopf","Sustainability is at the heart of Linz Textil's go-to-market strategy, making our decision to join the Circ Fiber Club a natural step. We are proud and excited to help drive circular textile solutions to the next level by contributing our spinning excellence.","CEO Linz Textil",{"_key":5983,"_type":5246,"children":5984,"markDefs":5989,"style":5921},"0b48190c7547",[5985],{"_key":5986,"_type":5250,"marks":5987,"text":5988},"b67aeada8053",[5517],"Zalando",[],{"_key":5991,"_type":5651,"markDefs":10,"name":5992,"quote":5993,"title":5994},"71d91dbedfd5","Pascal Brun","As a founding member of Fiber Club, Zalando remains committed to the belief that the scaling of textile-to-textile materials requires pre-competitive collaboration and demand pooling. The expansion of Fiber Club 2.0 marks a critical milestone in the journey to scale textile-to-textile recycling from pilots to commercial reality. By aggregating demand and working within existing supply chain partners, Circ is helping the industry remove the traditional volume and cost barriers that have historically limited next-gen material adoption. We are excited to welcome new partners to this cohort as we collectively build a more resilient and circular future for fashion.","VP Sustainability",{"_key":5996,"_type":5246,"children":5997,"markDefs":6002,"style":5921},"53358b1d089c",[5998],{"_key":5999,"_type":5250,"marks":6000,"text":6001},"6636682661d6",[5517],"Everlane",[],{"_key":6004,"_type":5651,"markDefs":10,"name":6005,"quote":6006,"title":6007},"bdbe052dd991","Katina Boutis","As a pioneering member of Fiber Club’s inaugural cohort, Everlane is proud to continue partnering with Circ to demonstrate what’s possible when the industry comes together in a truly pre-competitive, collaborative way. By aligning key stakeholders across the supply chain, Fiber Club helps accelerate the scale of Circ’s next-generation materials, reducing cost and operational complexity while advancing a cleaner, more circular fashion industry.\n\nWe welcome the expansion of Fiber Club as a crucial step to unlock broader market access and drive real systems change. Bringing more brands and supply chain partners into the model will help these innovative materials scale faster, delivering meaningful impact not just for our individual companies, but for the industry as a whole.","Senior Director of Sustainability, Everlane",{"_key":6009,"_type":5246,"children":6010,"markDefs":6014,"style":5278},"45b33aeb10c0",[6011],{"_key":6012,"_type":5250,"marks":6013,"text":5505},"5e14019a4648",[],[],{"_key":6016,"_type":5246,"children":6017,"markDefs":6022,"style":5278},"4447ced29427",[6018],{"_key":6019,"_type":5250,"marks":6020,"text":6021},"52cea756673d",[5517],"ABOUT CIRC:",[],{"_key":6024,"_type":5246,"children":6025,"markDefs":6030,"style":5278},"4c3b4cc41dec",[6026],{"_key":6027,"_type":5250,"marks":6028,"text":6029},"05221621bb23",[],"Circ® is proving that textile recycling is scalable. With patented textile-to-textile recycling technology, Circ turns discarded polycotton blended fabric into virgin equivalent material. By separating and recovering polyester and cellulose from polycotton, Circ’s breakthrough technology is among the first market-tested solutions for one of the industry’s most common and least recyclable materials.",[],{"_key":6032,"_type":5246,"children":6033,"markDefs":6038,"style":5278},"5d84b0d7bee9",[6034],{"_key":6035,"_type":5250,"marks":6036,"text":6037},"13d89050d22c",[],"Headquartered in Danville, Virginia, with its first industrial-scale facility underway in France, Circ is building the infrastructure for a circular fashion economy at global scale. The company’s technology is backed by leading global investors and its materials, Circ® Lyocell and Circ® Polyester, are already in use through collaborations with leading brands spanning luxury through mass market.",[],{"_key":6040,"_type":5246,"children":6041,"markDefs":6046,"style":5278},"8fdd93fbcdbe",[6042],{"_key":6043,"_type":5250,"marks":6044,"text":6045},"ad53b4b1ba45",[],"Circ has been recognized internationally as an Earthshot Prize Finalist, Fast Company Most Innovative Company, BloombergNEF Pioneer, TIME Top GreenTech Company, Inc. Best in Business, and a Certified B Corporation. 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Best in Business",{"_key":6101,"_type":5250,"marks":6102,"text":6103},"287023c9e7f9",[]," list in the Best Social Good Category. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.",[],{"_key":6106,"_type":5246,"children":6107,"markDefs":6112,"style":5278},"d745d3b197ad",[6108],{"_key":6109,"_type":5250,"marks":6110,"text":6111},"a876cc47daca",[],"The recognition honors companies that, through exceptional execution, have achieved significant milestones and core business wins, like customer expansion, key product launches, increased market share, and industry-defining accomplishments. Companies from a wide range of industries – such as technology, health care, finance, and retail – have been recognized for their success and their positive influence on the business world.",[],{"_key":6114,"_type":5246,"children":6115,"markDefs":6128,"style":5278},"ab53a358353f",[6116,6120,6124],{"_key":6117,"_type":5250,"marks":6118,"text":6119},"c5f0414a853c",[],"The full list can be found on Inc.com and in the upcoming winter print edition of ",{"_key":6121,"_type":5250,"marks":6122,"text":6123},"01cbd6a6d2fe",[5621],"Inc.",{"_key":6125,"_type":5250,"marks":6126,"text":6127},"8049ec8df191",[]," magazine.",[],{"_key":6130,"_type":5246,"children":6131,"markDefs":6136,"style":5278},"4f04e2f52f44",[6132],{"_key":6133,"_type":5250,"marks":6134,"text":6135},"207a157765c4",[],"“Each Best in Business honoree achieved a breakthrough moment this year. Some unveiled groundbreaking innovations while others launched savvy marketing campaigns or strategically implemented AI in their companies,” says Bonny Ghosh, editorial director at Inc. “No matter what their business win looked like, their projects and initiatives had a sizable impact on their company and even on their industry at large, making them worthy of this honor.”",[],{"_key":6138,"_type":5246,"children":6139,"markDefs":6144,"style":5278},"c1f0cde8fe5d",[6140],{"_key":6141,"_type":5250,"marks":6142,"text":6143},"6356fa8cf16f",[],"Inc.’s Best in Business Awards are open to companies of all sizes and types, in all industries and locations. Public, private, nonprofit, subsidiary, U.S.-based, and international companies are all encouraged to apply. Inc. editors and reporters hand-review every application and select Best in Business honorees that, in each of the award categories, have had an outstanding influence on their communities, their industries, the environment, or society as a whole.",[],{"_key":6146,"_type":5246,"children":6147,"markDefs":6170,"style":5278},"4ab5e479e143",[6148,6152,6156,6159,6163,6166],{"_key":6149,"_type":5250,"marks":6150,"text":6151},"0100798c43ac",[5517],"“",{"_key":6153,"_type":5250,"marks":6154,"text":6155},"c60e5a79266e",[],"Being named by ",{"_key":6157,"_type":5250,"marks":6158,"text":6123},"dcda82846c32",[5621],{"_key":6160,"_type":5250,"marks":6161,"text":6162},"a28f7be61b0c",[]," as Best In Business is a powerful milestone not just for Circ but for the entire circular fashion movement,” said Peter Majeranowski, CEO of Circ. “Our award-winning partnership with Allbirds and Blumaka, delivering the world’s first shoe made from textile-to-textile recycled polycotton, is a real-world expression of Circ’s mission: to reclaim waste, regenerate materials, and prove that sustainability and performance don’t have to be mutually exclusive. This recognition from ",{"_key":6164,"_type":5250,"marks":6165,"text":6123},"46de51319853",[5621],{"_key":6167,"_type":5250,"marks":6168,"text":6169},"f910d5e4a600",[]," reaffirms that when brands, innovators, and communities unite around circularity, we can build a cleaner, more resilient future for fashion.”",[],{"_key":6172,"_type":5246,"children":6173,"markDefs":6186,"style":5278},"5969f597f395",[6174,6178,6183],{"_key":6175,"_type":5250,"marks":6176,"text":6177},"512359dd1e34",[],"For more information or to see the complete list, please visit ",{"_key":6179,"_type":5250,"marks":6180,"text":6182},"b4853547dd65",[6181],"f742dcec-1d24-4d85-9278-b06684330e39","inc.com\u002Fbest-in-business",{"_key":6184,"_type":5250,"marks":6185,"text":5801},"b59b7ae1eeca",[],[6187],{"_key":6181,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6188},"http:\u002F\u002Finc.com\u002Fbest-in-business",{"_key":6190,"_type":5246,"children":6191,"markDefs":6208,"style":5278},"ba831ad02b39",[6192,6196,6200,6205],{"_key":6193,"_type":5250,"marks":6194,"text":6195},"5d5af9375bfa",[5517],"About Circ",{"_key":6197,"_type":5250,"marks":6198,"text":6199},"7208dee6ca95",[],"\nCirc is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by TIME and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. Learn more at ",{"_key":6201,"_type":5250,"marks":6202,"text":6204},"f27b9d967a96",[6203],"b56e9c00-39af-4ea2-bf27-e22b5ce747c6","www.circ.earth",{"_key":6206,"_type":5250,"marks":6207,"text":5801},"2c86bdf239a5",[],[6209],{"_key":6203,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6210},"https:\u002F\u002Fwww.globenewswire.com\u002FTracker?data=9rhTzx4Qa1wWMqDnv9UW1xZaAv09daTCWrATU4xcaBKRc5Hh8gn55ys2xv_df6ROK7XH1nesSWValgOGL64aiw==",{"_key":6212,"_type":5246,"children":6213,"markDefs":6218,"style":5278},"64c7a378d090",[6214],{"_key":6215,"_type":5250,"marks":6216,"text":6217},"b80efd6a0b91",[5517],"About Inc.",[],{"_key":6220,"_type":5246,"children":6221,"markDefs":6234,"style":5278},"63a6ce54a723",[6222,6226,6231],{"_key":6223,"_type":5250,"marks":6224,"text":6225},"c11832b91e34",[],"Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit ",{"_key":6227,"_type":5250,"marks":6228,"text":6230},"c5e98fa408b8",[6229],"86b108fa-7cae-4765-b650-151ac96e9148","www.inc.com",{"_key":6232,"_type":5250,"marks":6233,"text":5801},"c076e0454351",[],[6235],{"_key":6229,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6236},"https:\u002F\u002Fc212.net\u002Fc\u002Flink\u002F?t=0&l=en&o=4369302-1&h=1244537509&u=https%3A%2F%2Fwww.inc.com%2F&a=www.inc.com",{"author":5505,"logo":6238},{"altText":10,"asset":6239,"bgColor":6241,"caption":10,"contain":10,"dimensions":6242,"dominant":6246,"hasAlpha":33,"hotspot":10,"lqip":6248,"originalFilename":5593},{"_ref":6240,"_type":13},"image-332683418fea29ef532e99ec77bd66594c464a38-1097x665-png","#14245a",{"_type":16,"aspectRatio":6243,"height":6244,"width":6245},1.649624060150376,665,1097,{"_type":21,"background":6241,"foreground":22,"population":6247,"title":22},0.44,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAMCAYAAABiDJ37AAAACXBIWXMAAAsTAAALEwEAmpwYAAAB1ElEQVR4nH3TSUuVYRQH8N\u002Fr64D3Xr1cwwGCsmGTUkFBQQtLUyuKjMI2tWhRbaIZgrASKqNosHlOSZswmohoE0Gr1n2KPkbxwFG0RS8czvOc95z\u002F+Z\u002FhYe6XoSqkEyN4jis4iyPYgEr4ZP\u002FEzwEqoR2LIyDpg7iEiwF+GjuwNPzziJ0DnC7VwehkMNmMVejFduzCXuzHTvRjHZYHidJs0JSlDt14ix8YDeAhHA9m6X4Bh8J2HpdxDCtQOw2aMizEAD7iJz7gSyR4jCm8wxhORRve4BPuYiOKQW6m2UfxNIKuYzyc0\u002F9HeI1b4ZfYPcS9qKI7iLUlwF\u002F4FmC3YwBncDPOJ2YlSPpctORalDyEfTiAPQnwd4CmEt\u002FjJSaixBcBlOyfw5ba8jXWaQKvcD\u002FiUiW+YzLYTcT5Dp4E2LOQB1HiONmkLB+R5Vdl+ZgsvyHLR2V5Ymw3erA21iWtSWryJmyJFekLny7ynry2sC0vtvbkxZa+vH7eQF5s6a0utXVVN8xPGMqoj7GnSTXGXjWETrZpKahUynXlBYuKlSWdpaaOjnLryvbGjsGmpjWHG5vXDyf\u002FmSc0+9n9T8o1NYXVeW1ha15X6K8tNS3T3FEy\u002FKfK4FT+F5dsWcm8swqDAAAAAElFTkSuQmCC","2025-12-02","\u002Fpress\u002Fcirc-named-to-incs-2025-best-in-business-list",{"altText":10,"asset":6252,"bgColor":5135,"caption":10,"contain":10,"dimensions":6254,"dominant":6257,"hasAlpha":24,"hotspot":10,"lqip":6259,"originalFilename":6260},{"_ref":6253,"_type":13},"image-2acc9099ed0f0b5794258b947619e61882358b0d-2560x1439-jpg",{"_type":16,"aspectRatio":6255,"height":6256,"width":5605},1.7790132036136206,1439,{"_type":21,"background":5135,"foreground":158,"population":6258,"title":22},2.88,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAIDAQj\u002FxAAdEAACAgIDAQAAAAAAAAAAAAAAAQIRMTIDEnEh\u002F8QAFAEBAAAAAAAAAAAAAAAAAAAAAP\u002FEABQRAQAAAAAAAAAAAAAAAAAAAAD\u002F2gAMAwEAAhEDEQA\u002FAOiYx7ejK1d\u002FPRYblOTUCDkrd5A2k8gB\u002F9k=","Circ Named to Inc.’s 2025 Best in Business List - Articles","Circ Named to Inc.’s 2025 Best in Business List",{"_id":6263,"content":6264,"publication":6606,"publishedDate":6611,"slug":6612,"tags":10,"thumbnail":6613,"title":6625},"B69Sqdsr253phUdj3065K0",[6265,6271,6282,6290,6322,6343,6384,6392,6400,6415,6423,6442,6450,6458,6466,6474,6482,6490,6498,6506,6514,6522,6530,6538,6545,6552,6569,6577,6585],{"_key":5616,"_type":5246,"children":6266,"level":5623,"listItem":5624,"markDefs":6270,"style":5278},[6267],{"_key":5619,"_type":5250,"marks":6268,"text":6269},[5621],"H&M will offer the first menswear denim using TENCEL™ | Circ® with REFIBRA™ technology and womenswear fleece sweatshirt using Circ® Polyester.",[],{"_key":6272,"_type":5246,"children":6273,"level":5623,"listItem":5624,"markDefs":6281,"style":5278},"e9a1c465c70d",[6274,6278],{"_key":6275,"_type":5250,"marks":6276,"text":6277},"e1c639320a38",[5621],"The Lenzing Group incorporates Circ’s® recycled pulp into its global TENCEL™ platform, demonstrating how established fiber platforms can directly integrate and scale innovative materials like Circ®",{"_key":6279,"_type":5250,"marks":6280,"text":5801},"798fec0b659c",[5517,5621],[],{"_key":6283,"_type":5246,"children":6284,"level":5623,"listItem":5624,"markDefs":6289,"style":5278},"7debdf8fa25c",[6285],{"_key":6286,"_type":5250,"marks":6287,"text":6288},"aa1792237248",[5621],"UNIDO SWITCH2CE program accelerated this collaboration.",[],{"_key":5627,"_type":5246,"children":6291,"markDefs":6317,"style":5278},[6292,6295,6299,6304,6308,6313],{"_key":5630,"_type":5250,"marks":6293,"text":6294},[5517],"DANVILLE, VA (14 October 2025) ",{"_key":6296,"_type":5250,"marks":6297,"text":6298},"a723509f7f90",[],"- ",{"_key":6300,"_type":5250,"marks":6301,"text":6303},"d312838667ad",[6302],"101222eb-78c4-4263-a279-ba0aefdb47c5","Circ®",{"_key":6305,"_type":5250,"marks":6306,"text":6307},"03eb20071f80",[],", the only textile-to-textile recycler capable of taking polycotton blends and fully recovering both the polyester and the cellulose for reuse, today announced a collaboration with ",{"_key":6309,"_type":5250,"marks":6310,"text":6312},"3f2ce1f5eb0e",[6311],"0a006a32-4287-4ea5-a7c9-11736054495f","H&M Group",{"_key":6314,"_type":5250,"marks":6315,"text":6316},"6c1c543a163a",[],". For the first time, H&M will incorporate Circ’s recycled fibers from polycotton textile waste into its product offerings. The first products debut in Fall 2025, with a womenswear v-neck fleece sweatshirt made with Circ® Polyester and expands in Spring 2026 with menswear denim crafted with TENCEL™ | Circ® with REFIBRA™ Technology.",[6318,6320],{"_key":6302,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6319},"https:\u002F\u002Fwww.circ.earth\u002F",{"_key":6311,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6321},"https:\u002F\u002Fhmgroup.com\u002F",{"_key":6323,"_type":5246,"children":6324,"markDefs":6341,"style":5278},"ad983361c0d0",[6325,6330,6334,6337],{"_key":6326,"_type":5250,"marks":6327,"text":6329},"a54011e972b2",[6328],"882424cc-0be8-406a-a8cf-788f3ca4edb1","The Lenzing Group",{"_key":6331,"_type":5250,"marks":6332,"text":6333},"f21b7b0a5ae4",[],", a global leader of regenerated cellulose fibers, plays a central role in this partnership. For the first time, Circ’s recycled pulp will be commercialized through Lenzing’s global supply chain in the form of TENCEL™ | Circ® with REFIBRA™ Technology. Lenzing’s REFIBRA™ technology uses textile waste as a raw material, in addition to wood sources from certified or controlled origins, giving waste a new life. Within this partnership the Lyocell fiber branded under TENCEL™ | Circ® with REFIBRA™ technology is crafted with 30% Circ",{"_key":6335,"_type":5250,"marks":6336,"text":5744},"ebdc706e52a5",[5621],{"_key":6338,"_type":5250,"marks":6339,"text":6340},"c6bb08946f6a",[]," pulp from recycled textile waste. This milestone showcases how existing fiber platforms can be leveraged to unlock circularity at scale.",[6342],{"_key":6328,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":5814},{"_key":6344,"_type":5246,"children":6345,"markDefs":6377,"style":5278},"21b293543dc6",[6346,6350,6355,6359,6364,6368,6373],{"_key":6347,"_type":5250,"marks":6348,"text":6349},"5efe15027a48",[],"This global launch builds on the global ",{"_key":6351,"_type":5250,"marks":6352,"text":6354},"cfa612698de1",[6353],"b529f484-60a5-4c3a-bee2-50fd0400cbfe","SWITCH2CE program",{"_key":6356,"_type":5250,"marks":6357,"text":6358},"1a3ef00c9f4b",[]," led by the United Nations Industrial Development Organization (",{"_key":6360,"_type":5250,"marks":6361,"text":6363},"ff7a20f4f817",[6362],"80a0ad75-2848-4755-a750-ae1a6a42b91d","UNIDO",{"_key":6365,"_type":5250,"marks":6366,"text":6367},"e50087441e2f",[],"), and a two-year pilot with ",{"_key":6369,"_type":5250,"marks":6370,"text":6372},"9d2f9688278b",[6371],"02e1a52d-3db1-4e27-bc27-d7835fc920c4","Intellecap",{"_key":6374,"_type":5250,"marks":6375,"text":6376},"6a9711fd2600",[]," and H&M Group, through which Circ piloted its recycling technology with H&M Group’s suppliers in Bangladesh, successfully recycling 2.6 tonnes of polycotton waste into Circ® Lyocell and Circ® Polyester. Circ was selected for its blended fiber recycling capabilities as well as its commitment to continuously assess and optimize their process to reduce environmental impact as they scale. The project proved the commercial viability of Circ’s platform within local supply chains and laid the groundwork for this global launch.",[6378,6380,6382],{"_key":6353,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6379},"https:\u002F\u002Fwww.switchtocircular.eu\u002F",{"_key":6362,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6381},"https:\u002F\u002Fwww.unido.org\u002F",{"_key":6371,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6383},"https:\u002F\u002Fwww.intellecap.com\u002F",{"_key":6385,"_type":5246,"children":6386,"markDefs":6391,"style":5278},"be652aff16e3",[6387],{"_key":6388,"_type":5250,"marks":6389,"text":6390},"bcf85954f84f",[],"\"Collaborating with key partners on projects like Circ is essential to our vision: to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value,” said Cecilia Strömblad Brännsten, Head of Resource Use and Circularity at H&M Group.",[],{"_key":6393,"_type":5246,"children":6394,"markDefs":6399,"style":5278},"fc3d54fea437",[6395],{"_key":6396,"_type":5250,"marks":6397,"text":6398},"bfeb35b04f99",[],"“True circularity will require the entire value chain to work together. By integrating Circ’s recycled pulp into Lenzing’s REFIBRA ™ technology and partnering with H&M Group, we’ve demonstrated how existing mill relationships and fiber platforms can be leveraged to make circular fashion commercially viable,” said Florian Heubrander, Executive Vice President Commercial Textiles at Lenzing Group.",[],{"_key":6401,"_type":5246,"children":6402,"markDefs":6414,"style":5278},"6fe149593288",[6403,6407,6410],{"_key":6404,"_type":5250,"marks":6405,"text":6406},"4be0392f7849",[],"“H&M Group brings global fashion scale, and Lenzing brings decades of fiber expertise. Together they provide the infrastructure needed to make circular fashion commercially viable,” said Peter Majeranowski, CEO at Circ",{"_key":6408,"_type":5250,"marks":6409,"text":5744},"13b1373b9b08",[5621],{"_key":6411,"_type":5250,"marks":6412,"text":6413},"090dfafa284e",[],". “By working with partners of this caliber, we’re showing how fiber producers and global brands can close the loop at commercial volumes. This builds on our work through the UNIDO SWITCH2CE program with H&M Group, which proved our technology could recycle blended textile waste within local supply chains. What we’re announcing today is the next step of turning pilots into global practice.”",[],{"_key":6416,"_type":5246,"children":6417,"markDefs":6422,"style":5278},"e9cae6114130",[6418],{"_key":6419,"_type":5250,"marks":6420,"text":6421},"c08f9f804290",[],"“Through pilot projects like our collaboration with H&M Group and textile suppliers in Bangladesh, UNIDO helps de-risk investments in innovation that strengthen competitiveness and resilience. By advancing a circular value chain approach through public-private partnerships, we are accelerating climate-smart solutions that can be scaled for lasting impact.” said Mark Draeck, SWITCH2CE Chief Technical Advisor at UNIDO.",[],{"_key":6424,"_type":5246,"children":6425,"markDefs":6439,"style":5278},"da1835c4fff8",[6426,6430,6435],{"_key":6427,"_type":5250,"marks":6428,"text":6429},"233caff1f9c3",[],"The upcoming products have been developed through collaboration across the supply chain. For the menswear denim, made with TENCEL™ | Circ® with REFIBRA™ technology the fiber was woven into fabric by AGI Denim. For the womenswear fleece sweatshirt, Circ recycled PET chip was converted into polyester staple fiber by Palmetto and then knitted into fabric by Fakir Knitwear. Circ’s technology is designed to fit smoothly into existing manufacturing, allowing partners to adopt circular materials without disruption. Through initiatives such as ",{"_key":6431,"_type":5250,"marks":6432,"text":6434},"a2b69af6c1d0",[6433],"94fcabc3-0695-4241-ab2f-34839c831eef","Circ®-Ready",{"_key":6436,"_type":5250,"marks":6437,"text":6438},"ef350ddc3ed8",[],", Circ works with supply chain partners to make circular fashion possible at scale.",[6440],{"_key":6433,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6441},"https:\u002F\u002Fcirc.earth\u002Fcirc-ready\u002F",{"_key":6443,"_type":5246,"children":6444,"markDefs":6449,"style":5278},"aa8be716810d",[6445],{"_key":6446,"_type":5250,"marks":6447,"text":6448},"eb71d769f91e",[],"Garment samples from this collaboration will be on display at The Textile Exchange Conference 2025 in Lisbon, Portugal, October 13–17, 2025.",[],{"_key":6451,"_type":5246,"children":6452,"markDefs":6457,"style":5278},"a74a2fe42592",[6453],{"_key":6454,"_type":5250,"marks":6455,"text":6456},"d3fa1d0aef07",[5517],"About H&M Group",[],{"_key":6459,"_type":5246,"children":6460,"markDefs":6465,"style":5278},"f60dd1707058",[6461],{"_key":6462,"_type":5250,"marks":6463,"text":6464},"d5e0fbbd98b4",[],"H & M HENNES & MAURITZ AB (PUBL) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. The group’s brands are H&M (including H&M HOME, H&M Move and H&M Beauty), COS, Weekday (including Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy. The group also includes several ventures. For further information, visit hmgroup.com",[],{"_key":6467,"_type":5246,"children":6468,"markDefs":6473,"style":5278},"c9b145acc4d7",[6469],{"_key":6470,"_type":5250,"marks":6471,"text":6472},"ba4975660de4",[5517],"About Lenzing Group",[],{"_key":6475,"_type":5246,"children":6476,"markDefs":6481,"style":5278},"1ba7c91f4c0c",[6477],{"_key":6478,"_type":5250,"marks":6479,"text":6480},"f6152cda31be",[],"The Lenzing Group stands for the responsible production of specialty fibers based on cellulose. As an innovation leader, Lenzing is a partner to global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.",[],{"_key":6483,"_type":5246,"children":6484,"markDefs":6489,"style":5278},"3700a3258072",[6485],{"_key":6486,"_type":5250,"marks":6487,"text":6488},"79e3fb4913f7",[],"The Lenzing Group’s business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.",[],{"_key":6491,"_type":5246,"children":6492,"markDefs":6497,"style":5278},"2f3c81e1e79d",[6493],{"_key":6494,"_type":5250,"marks":6495,"text":6496},"b267661d2410",[],"Key Facts & Figures Lenzing Group 2024",[],{"_key":6499,"_type":5246,"children":6500,"markDefs":6505,"style":5278},"e81289941cc4",[6501],{"_key":6502,"_type":5250,"marks":6503,"text":6504},"4a0e34ce0d4d",[],"Revenue: EUR 2.66 bn",[],{"_key":6507,"_type":5246,"children":6508,"markDefs":6513,"style":5278},"14f807da8eea",[6509],{"_key":6510,"_type":5250,"marks":6511,"text":6512},"493d9d66eaee",[],"Nominal capacity (fibers): 1,110,000 tonnes",[],{"_key":6515,"_type":5246,"children":6516,"markDefs":6521,"style":5278},"efc8a367e84f",[6517],{"_key":6518,"_type":5250,"marks":6519,"text":6520},"728d9108e864",[],"Employees (full-time equivalents): 7,816",[],{"_key":6523,"_type":5246,"children":6524,"markDefs":6529,"style":5278},"d0fd59a1866a",[6525],{"_key":6526,"_type":5250,"marks":6527,"text":6528},"a799892fd828",[],"TENCEL™, LENZING™ ECOVERO™, VEOCEL™, LENZING™, and REFIBRA™ are trademarks of Lenzing AG.",[],{"_key":6531,"_type":5246,"children":6532,"markDefs":6537,"style":5278},"08e01dcd69d7",[6533],{"_key":6534,"_type":5250,"marks":6535,"text":6536},"c1ef8c7e6aac",[5517],"About Circ®",[],{"_key":6539,"_type":5246,"children":6540,"markDefs":6544,"style":5278},"295c3739c23f",[6541],{"_key":6542,"_type":5250,"marks":6543,"text":6029},"5d5e9dc9afe6",[],[],{"_key":6546,"_type":5246,"children":6547,"markDefs":6551,"style":5278},"2860656cc8a3",[6548],{"_key":6549,"_type":5250,"marks":6550,"text":6037},"6970b3e4ab14",[],[],{"_key":6553,"_type":5246,"children":6554,"markDefs":6566,"style":5278},"9902091a68ab",[6555,6559,6563],{"_key":6556,"_type":5250,"marks":6557,"text":6558},"858370ffa114",[],"Circ has been recognized internationally as an Earthshot Prize Finalist, Fast Company Most Innovative Company, BloombergNEF Pioneer, TIME Top GreenTech Company, and a Certified B Corporation. Learn more at ",{"_key":6560,"_type":5250,"marks":6561,"text":6204},"8990933f5abe",[6562],"08a28cda-f921-4232-8926-7c103b5ac758",{"_key":6564,"_type":5250,"marks":6565,"text":5801},"e731b15caa32",[],[6567],{"_key":6562,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6568},"http:\u002F\u002Fwww.circ.earth\u002F",{"_key":6570,"_type":5246,"children":6571,"markDefs":6576,"style":5278},"9732f06d68a3",[6572],{"_key":6573,"_type":5250,"marks":6574,"text":6575},"f1fc32e5000a",[5517],"About SWITCH2CE",[],{"_key":6578,"_type":5246,"children":6579,"markDefs":6584,"style":5278},"026a94232521",[6580],{"_key":6581,"_type":5250,"marks":6582,"text":6583},"16ec75c3c4b9",[],"The Switch to Circular Economy Value Chains (SWITCH2CE) project supports EU multinationals and their suppliers in adopting circular practices, driving sustainable growth, decent jobs, and climate-resilient development. Co-funded by the European Union and the Government of Finland, and implemented by UNIDO with Chatham House, Circle Economy, and the European Investment Bank, SWITCH2CE focuses on making global value chains more sustainable.",[],{"_key":6586,"_type":5246,"children":6587,"markDefs":6604,"style":5278},"b281c93882d8",[6588,6592,6595,6599],{"_key":6589,"_type":5250,"marks":6590,"text":6591},"546ec4bf41f1",[],"Building on this global initiative,the H&M Group pilot in Bangladesh is strengthening the local textile supply chain by surfacing, testing, and scaling collection, sorting, and recycling solutions for cotton and polyester. The pilot brings together H&M Group local suppliers and recyclers, and global technology innovators such as Circ",{"_key":6593,"_type":5250,"marks":6594,"text":5744},"468a048ce87b",[5621],{"_key":6596,"_type":5250,"marks":6597,"text":6598},"cfa00cbd31fe",[]," to identify and advance effective circular models for the textile industry. Learn more: ",{"_key":6600,"_type":5250,"marks":6601,"text":6603},"f4c6293a5a26",[6602],"bb6c3e9a-7663-4675-948f-b8b9b116804c","www.switchtocircular.eu",[6605],{"_key":6602,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6379},{"author":5505,"logo":6607},{"altText":10,"asset":6608,"bgColor":5388,"caption":10,"contain":10,"dimensions":6609,"dominant":6610,"hasAlpha":33,"hotspot":10,"lqip":5694,"originalFilename":5593},{"_ref":5688,"_type":13},{"_type":16,"aspectRatio":5690,"height":5588,"width":5691},{"_type":21,"background":5388,"foreground":22,"population":5693,"title":22},"2025-10-14","\u002Fpress\u002Fcirc-announces-its-first-sourcing-partnership-with-handm-group",{"altText":10,"asset":6614,"bgColor":6616,"caption":10,"contain":10,"dimensions":6617,"dominant":6621,"hasAlpha":24,"hotspot":10,"lqip":6623,"originalFilename":6624},{"_ref":6615,"_type":13},"image-76f2d2eac98a30fcec8299ff7058b86d2256f968-759x955-jpg","#dcd1c3",{"_type":16,"aspectRatio":6618,"height":6619,"width":6620},0.7947643979057591,955,759,{"_type":21,"background":6616,"foreground":158,"population":6622,"title":158},5.18,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAZABQDASIAAhEBAxEB\u002F8QAGgAAAgIDAAAAAAAAAAAAAAAAAAQCAwUGCP\u002FEACMQAAEEAQQBBQAAAAAAAAAAAAEAAgMRBAUSM3EiE0FRUmH\u002FxAAXAQADAQAAAAAAAAAAAAAAAAAAAQID\u002F8QAFhEBAQEAAAAAAAAAAAAAAAAAAAER\u002F9oADAMBAAIRAxEAPwDo1sYuy2yo4cshMgmxxHtdTTd2PlLvyr8WW4pLSvRhdkFs80jnOtweSdvSylaY2ASNAoNQkROPqUKtGMXFMI3ECrSuLkZ2+V+SyEN3eGw3Y\u002FVXNzv7VkPCe1EPUMrWZYZiwNsD3CEhPylCVtD\u002F2Q==","Circ Announces Its First Sourcing Partnership with H&M Group - Articles","Circ Announces Its First Sourcing Partnership with H&M Group",{"_id":6627,"content":6628,"publication":6757,"publishedDate":6762,"slug":6763,"tags":10,"thumbnail":6764,"title":6775},"gEAy8ueX6LmXi4Ket8qWCo",[6629,6647,6655,6663,6671,6679,6693,6701,6709,6717,6725,6733,6741,6749],{"_key":6630,"_type":6631,"caption":6632,"includeCaption":24,"markDefs":10,"media":6634},"a46568a9f282","captionedMedia",{"position":6633},"bottom",{"data":6635,"type":88},{"altText":10,"asset":6636,"bgColor":6638,"caption":10,"contain":10,"dimensions":6639,"dominant":6643,"hasAlpha":24,"hotspot":10,"lqip":6645,"originalFilename":6646},{"_ref":6637,"_type":13},"image-a5a55fae1973b173b8b5571e64d948fd08b3ad55-683x1024-jpg","#6d4535",{"_type":16,"aspectRatio":6640,"height":6641,"width":6642},0.6669921875,1024,683,{"_type":21,"background":6638,"foreground":22,"population":6644,"title":22},2.09,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGQAAAwADAAAAAAAAAAAAAAAAAAIEAQUG\u002F8QAJRAAAgEEAQMEAwAAAAAAAAAAAQIDAAQFERIhMWEGExVBIlFx\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAQMEAv\u002FEABkRAQEAAwEAAAAAAAAAAAAAAAEAAhEhA\u002F\u002FaAAwDAQACEQMRAD8A7e0swIwijwKhwuPyNvDc\u002FIiRg1weBY9l+teKdneWxY+42tjqP7VmYac5PHRJI\u002FHiSQD36UMnpaxOWbjEw3biYpEpI0QRRUWRyc1vOIwm9KOpFFIfIWceqHK\u002FGrE9gySJsEVXiTHNlQ0qc3jjPAn63TM0Frj+ciMVJ1+Hek9J5Kymv3t1t5TM7HjI5HQfqqUXKnHRVXaRvMS0Kk+RRW0uUUTEaoo6YbL\u002F2Q==","image-0.jpg",{"_key":6648,"_type":5246,"children":6649,"markDefs":6654,"style":5278},"ef29388c5180",[6650],{"_key":6651,"_type":5250,"marks":6652,"text":6653},"488fd0b75ac8",[],"Niccolò Pasqualetti SS26 Collection brings Circ",[],{"_key":6656,"_type":5246,"children":6657,"level":5623,"listItem":5624,"markDefs":6662,"style":5278},"fd2951023ded",[6658],{"_key":6659,"_type":5250,"marks":6660,"text":6661},"0b9f61731100",[],"Pasqualetti showcases Circ",[],{"_key":6664,"_type":5246,"children":6665,"level":5623,"listItem":5624,"markDefs":6670,"style":5278},"821f70fec096",[6666],{"_key":6667,"_type":5250,"marks":6668,"text":6669},"21108f218e72",[],"Circ expands its footprint in France as it advances plans for its first industrial-scale plant in Saint-Avold",[],{"_key":6672,"_type":5246,"children":6673,"markDefs":6678,"style":5278},"cc63c3bbccab",[6674],{"_key":6675,"_type":5250,"marks":6676,"text":6677},"a8dda555c5cd",[5517,5621,5517,5621],"Paris, France – 5 October 2025 –",[],{"_key":6680,"_type":5246,"children":6681,"markDefs":6690,"style":5278},"94e5ad8616be",[6682,6686],{"_key":6683,"_type":5250,"marks":6684,"text":6685},"fc20eca49e1c",[],"On October 5, 2025, textile-to-textile recycling innovator ",{"_key":6687,"_type":5250,"marks":6688,"text":6303},"650f836afbe4",[6689],"97d6b05d-a19e-4c9b-adf5-6beac71a72c5",[6691],{"_key":6689,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},"https:\u002F\u002Fcirc.earth\u002F",{"_key":6694,"_type":5246,"children":6695,"markDefs":6700,"style":5278},"d58ed1b0983d",[6696],{"_key":6697,"_type":5250,"marks":6698,"text":6699},"c3a1dc4b373c",[],"The looks from Pasqualetti’s SS26 Collection cemented Circ",[],{"_key":6702,"_type":5246,"children":6703,"markDefs":6708,"style":5278},"f8c9c91484a1",[6704],{"_key":6705,"_type":5250,"marks":6706,"text":6707},"5be39740fd2b",[],"Niccolò Pasqualetti has a long-standing commitment to sustainability in fashion. Supported early in their career by a Stella McCartney Scholarship, Pasqualetti deepened their use of sustainable techniques and materials. Over recent seasons, they have incorporated recycled fabrics, deadstock textiles, and fabric reassembly into their collections, all while maintaining a focus on craftsmanship rooted in Tuscan artisan traditions. Their design language blends menswear and womenswear and geometry and fluidity. Pasqualetti was also named a finalist for the LVMH Prize.",[],{"_key":6710,"_type":5246,"children":6711,"markDefs":6716,"style":5278},"c42529bb35c6",[6712],{"_key":6713,"_type":5250,"marks":6714,"text":6715},"30d585066fac",[],"The partnership between Circ and Pasqualetti underscores recycled materials' ability to achieve the same level of sophistication as virgin textiles. The work builds on the strong foundation Circ began laying with American designer Christian Sirianio’s Spring\u002FSummer 2025 Collection during last year’s New York Fashion Week and more recently with British designer Patrick McDowell’s Spring\u002FSummer 2026 Collection at London Fashion Week.",[],{"_key":6718,"_type":5246,"children":6719,"markDefs":6724,"style":5278},"c9b87f9518cb",[6720],{"_key":6721,"_type":5250,"marks":6722,"text":6723},"797ff5db8bfa",[],"Circ’s presence at Paris Fashion Week is part of the innovator's growing presence in France, grounded in Circ’s decision to launch its first industrial-scale facility for the recycling of polycotton textiles in Saint-Avold, Grand Est region, France. Slated to open in 2028, the plant will be one of the first of its kind in Europe and is backed by the French government. Circ has already begun the public consultation process with local communities and leaders, marking an important step in bringing circular fashion to life on French soil.",[],{"_key":6726,"_type":5246,"children":6727,"markDefs":6732,"style":5278},"563c876a92bc",[6728],{"_key":6729,"_type":5250,"marks":6730,"text":6731},"6b926b0fd6fe",[],"“Seeing Circ",[],{"_key":6734,"_type":5246,"children":6735,"markDefs":6740,"style":5278},"052fd46c99b7",[6736],{"_key":6737,"_type":5250,"marks":6738,"text":6739},"9bd458a1abfc",[],"Niccolò Pasqualetti, the brand’s namesake designer, remarked, \"What I found inspiring about Circ's technology is how it can transform discarded textiles into materials that move and feel like something new. Both the fabrics made with Circ materials I selected fit seamlessly in this collection, allowing both for the fluidity and structure I was looking for.”",[],{"_key":6742,"_type":5246,"children":6743,"markDefs":6748,"style":5278},"22d48948fb47",[6744],{"_key":6745,"_type":5250,"marks":6746,"text":6747},"5840cde7a623",[],"By working with partners throughout the supply chain, Circ’s breakthrough technology— the first to successfully separate polycotton waste and recover both fibers—is laying the foundation for a circular model capable of solving the fashion waste crisis at scale. Starting with recycling polycotton, this everyday blend of polyester and cotton has long been one of fashion’s biggest challenges and one of the biggest roadblocks to creating recycled raw materials to make new garments. Each year, tens of millions of tons of this fabric end up in landfills or are incinerated, simply because existing recycling methods cannot pull apart and recover the two materials.",[],{"_key":6750,"_type":5246,"children":6751,"markDefs":6756,"style":5278},"a967ea06ed2e",[6752],{"_key":6753,"_type":5250,"marks":6754,"text":6755},"d3440af827bd",[],"Circ materials strategic prominence within high-profile settings is shifting perspectives around recycled textiles and serving as a power catalyst for accelerating circularity and galvanizing industry-wide collaboration and investment.",[],{"author":5505,"logo":6758},{"altText":10,"asset":6759,"bgColor":5388,"caption":10,"contain":10,"dimensions":6760,"dominant":6761,"hasAlpha":33,"hotspot":10,"lqip":5694,"originalFilename":5593},{"_ref":5688,"_type":13},{"_type":16,"aspectRatio":5690,"height":5588,"width":5691},{"_type":21,"background":5388,"foreground":22,"population":5693,"title":22},"2025-10-05","\u002Fpress\u002Fniccolo-pasqualetti-debuts-circs-recycled-materials-at-paris-fashion-week",{"altText":10,"asset":6765,"bgColor":6767,"caption":10,"contain":10,"dimensions":6768,"dominant":6771,"hasAlpha":24,"hotspot":10,"lqip":6773,"originalFilename":6774},{"_ref":6766,"_type":13},"image-0cd7a58c4a96e8d314508431dd0e2aac9628e267-1200x1800-jpg","#6d4534",{"_type":16,"aspectRatio":6769,"height":6770,"width":19},0.6666666666666666,1800,{"_type":21,"background":6767,"foreground":22,"population":6772,"title":22},2.08,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAQCAwUG\u002F8QAIxAAAgEEAgICAwAAAAAAAAAAAQIDAAQFEhEhMUEGYRMiUf\u002FEABgBAAMBAQAAAAAAAAAAAAAAAAADBAEC\u002F8QAGREBAQEBAQEAAAAAAAAAAAAAAQACIQMR\u002F9oADAMBAAIRAxEAPwDtrSyAiCKPXVIYWwyNvBcDIiRtrg6FvS+uPqrHd5bJj+RvI7HXunMw07ZTHRJI+upJAPnqjb0usnInxUF04lKRKSByGHdFIZTJTQXIjC86qPIopD5izj1flpY1YnsGSRORxTWIMcuV2lTd44zoT65qTvBaY7eRHKk8fp5qv4lk7Ke+e3W3lMzklZHI6H8qlyuinNfCavEjeYloVJ+xRWrcoomPVFCNnL\u002F\u002F2Q==","Niccolò Pasqualetti Debuts Circ’s Recycled Materials at Paris Fashion Week - Articles","Niccolò Pasqualetti Debuts Circ’s Recycled Materials at Paris Fashion Week",{"_id":6777,"content":6778,"publication":6838,"publishedDate":6849,"slug":6850,"tags":10,"thumbnail":6851,"title":6860},"B69Sqdsr253phUdj3062hQ",[6779,6786,6794,6804,6814,6824,6834],{"_key":6780,"_type":5246,"children":6781,"markDefs":6785,"style":5278},"62101a981611",[6782],{"_type":5250,"marks":6783,"text":6784},[],"*Paywalled Content*",[],{"_key":6787,"_type":5246,"children":6788,"markDefs":6792,"style":6793},"3e7b4a5cf2b8",[6789],{"_type":5250,"marks":6790,"text":6791},[],"Clothing recycling is poised to take off, as companies look to solve the industry’s huge waste problem",[],"blockquote",{"_key":6795,"_type":5246,"children":6796,"markDefs":6803,"style":5278},"8a7cb6652854",[6797,6800],{"_type":5250,"marks":6798,"text":6799},[5517],"T2T is at a tipping point:",{"_type":5250,"marks":6801,"text":6802},[]," Textile-to-textile recycling is moving beyond early trials, with new technologies and tightening regulations pushing brands and recyclers to scale solutions that tackle fashion’s enormous waste problem.",[],{"_key":6805,"_type":5246,"children":6806,"markDefs":6813,"style":5278},"18b7b476184e",[6807,6810],{"_type":5250,"marks":6808,"text":6809},[5517],"Circ’s role in scaling:",{"_type":5250,"marks":6811,"text":6812},[]," Circ is highlighted for its hydrothermal recycling method that separates polyester and cotton from blended fabrics. The piece touches on Circ's upcoming plant in Saint-Avold, France, building on learnings from its demonstration sites in Danville, VA, and Springfield, OH, which have already supplied materials to brands like Allbirds and Patrick McDowell.",[],{"_key":6815,"_type":5246,"children":6816,"markDefs":6823,"style":5278},"98f6b9cdabf9",[6817,6820],{"_type":5250,"marks":6818,"text":6819},[5517],"Global momentum:",{"_type":5250,"marks":6821,"text":6822},[]," Alongside Circ, other players like RE&UP, Reju, and Syre are also rapidly expanding capacity, signaling the emergence of a full-fledged textile-recycling industry that could significantly reduce reliance on virgin fibers.",[],{"_key":6825,"_type":5246,"children":6826,"markDefs":6831,"style":5278},"59559bdc92dc",[6827],{"_type":5250,"marks":6828,"text":6830},[6829],"65ad2f7f-fd55-4715-b3c2-196cfbba4dc1","Read the full story at The Wall Street Journal (subscription required).",[6832],{"_key":6829,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6833},"https:\u002F\u002Fwww.wsj.com\u002Fstyle\u002Ffashion\u002Ffashion-industry-clothing-recycling-27daf994?gaa_at=eafs&gaa_n=ASWzDAiki2eHnePaFHjRN6OOxY3mDdYpmtPE5lK-oOmIsqz_a0MHMnLemAqK7WBACOw%3D&gaa_ts=68d437b0&gaa_sig=I96GYHBV6M6hOfbQptPh7PZpUH_lLAMJEM1jO3k9vood1OgH9vlgncIJqr7U920afmAGsxxOdfDCu0ghKCgjHA%3D%3D",{"_key":6835,"_type":5246,"children":6836,"markDefs":6837,"style":5278},"21a42c6b48e7",[],[],{"author":5505,"logo":6839},{"altText":10,"asset":6840,"bgColor":6842,"caption":10,"contain":10,"dimensions":6843,"dominant":6846,"hasAlpha":33,"hotspot":10,"lqip":6848,"originalFilename":5593},{"_ref":6841,"_type":13},"image-8f356e829bf508e81e1a7fbf905c3ab4af114ccd-2560x217-png","#211e24",{"_type":16,"aspectRatio":6844,"height":6845,"width":5605},11.797235023041475,217,{"_type":21,"background":6842,"foreground":22,"population":6847,"title":22},6.78,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAACCAYAAABYBvyLAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAgUlEQVR4nC2OywrCUBBD+xntTKbzuJ+iqN2ILy6iUEpRsDv9\u002F40Musgm5CRpRGIR8Q+zjURWAX+IlBEoO9UYAJ+Z4\u002F3PPJn9LGJVJF4poliSSb\u002FrbNO0rZ5EdAL0CNgWiCugN2YdiPoVs1+y9Ddkte99TWR7Ip3yBOD3ZIhKBcrhC+V5G9CZtWJFAAAAAElFTkSuQmCC","2025-09-24","\u002Fpress\u002Fin-fashion-whats-old-may-finally-really-become-new",{"altText":10,"asset":6852,"bgColor":6854,"caption":10,"contain":10,"dimensions":6855,"dominant":6856,"hasAlpha":24,"hotspot":10,"lqip":6858,"originalFilename":6859},{"_ref":6853,"_type":13},"image-2275c228a48cbc3e0fcf017602df464342037297-8192x5464-jpg","#413e30",{"_type":16,"aspectRatio":5488,"height":5489,"width":5490},{"_type":21,"background":6854,"foreground":22,"population":6857,"title":22},6.93,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYEBQf\u002FxAAiEAACAgICAgIDAAAAAAAAAAABAgMEABEFIRJBBjEHEyL\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAABAAP\u002FxAAYEQEBAQEBAAAAAAAAAAAAAAABABESUf\u002FaAAwDAQACEQMRAD8A1epOwrRvRjEcYPiFceOl96GTuS4ylzFFUvV4rcS96f1vF17ricxkbA8WU7+t+sYlKx1mKr9kDW+u8yUDWDVyRuX\u002FABB8T5C61h6jQMwH8RnrDLW\u002FzX6L1iFa+xG\u002FjsyHvDHlrl9v\u002F9k=","In Fashion, What’s Old May Finally Really Become New - 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For the first time, a recycled polyester filament made from polycotton blended fabric waste will appear on the runway on September 20, 2025 in McDowell’s Spring\u002FSummer Collection.",[],{"_key":6934,"_type":5246,"children":6935,"markDefs":6939,"style":5278},"05e84177bf20",[6936],{"_type":5250,"marks":6937,"text":6938},[],"Circ® and McDowell’s collaboration marks a groundbreaking milestone: the first textile-to-textile recycled fiber derived from polycotton waste to appear at London Fashion Week, underscoring circularity’s rightful place in luxury design. The filament was manufactured by Reliance Industries Limited (RIL), the world’s largest producer of polyester fiber and yarn, using Circ®’s recycled inputs. This underscores how pioneering recycling technology, combined with RIL’s unmatched industrial expertise and scale, is making circularity a tangible reality for the global fashion ecosystem.",[],{"_key":6941,"_type":5246,"children":6942,"markDefs":6946,"style":5278},"eff5fcc2578c",[6943],{"_type":5250,"marks":6944,"text":6945},[],"The use of this innovative fabric in such a high-profile setting showcases that recycled materials can achieve the same level of sophistication and beauty as traditional textiles. It also serves as a powerful catalyst for accelerating circularity and galvanizing industry-wide collaboration and investment.",[],{"_key":6948,"_type":5246,"children":6949,"markDefs":6953,"style":5278},"fb531ef0668a",[6950],{"_type":5250,"marks":6951,"text":6952},[],"McDowell, winner of the Queen Elizabeth II Award for British Design, is known for collaborations that push the boundaries of sustainability and elegance. This marks the designer’s second partnership with Circ®, following their custom gown using Circ®’s lyocell, made from recycled textile waste, for model and activist Munroe Bergdorf at the 2025 Serpentine Summer Party. Building on that success, McDowell has incorporated Circ®’s recycled textile into new designs for their SS26 collection, proving that creativity and circularity can thrive together.",[],{"_key":6955,"_type":5246,"children":6956,"markDefs":6960,"style":5278},"b507bad99a34",[6957],{"_type":5250,"marks":6958,"text":6959},[],"“At Circ®, we believe the future of fashion depends on rethinking how materials are made and used,” said Peter Majeranowski, CEO of Circ®. “Seeing Circ®’s recycled polyester filament come to life through Patrick’s vision at London Fashion Week is a milestone for circular fashion and proves that circular textiles can meet the highest luxury standards. They are a visionary partner, and together we’re showing the industry what’s possible when innovation meets design.”",[],{"_key":6962,"_type":5246,"children":6963,"markDefs":6967,"style":5278},"59f9606200f7",[6964],{"_type":5250,"marks":6965,"text":6966},[],"Patrick McDowell, Founder and Creative Director of their eponymous label, added, “Innovation and sustainability have always been at the heart of my work, and Circ®’s materials allow me to design without compromise. After the success of our collaboration at the Serpentine Gala, I’m excited to once again champion circularity on the runway, this time with a world-first material that demonstrates the true luxury of recycled textiles.”",[],{"_key":6969,"_type":5246,"children":6970,"markDefs":6974,"style":5278},"b16552002d5b",[6971],{"_type":5250,"marks":6972,"text":6973},[],"Hemant D. Sharma, President – Polyester, Reliance Industries Limited, said: “At Reliance, we take pride in being the world’s leading producer of polyester filament and yarn. Our collaboration with Circ® and Patrick McDowell at London Fashion Week is a powerful demonstration of how innovation, scale, and sustainability can converge to shape the future of fashion. Beyond technology and manufacturing, we have been championing design-led sustainability through initiatives like the Circular Design Challenge (CDC), which we have successfully taken international, including here in the UK. Seeing these efforts culminate on such an iconic platform validates our vision: to advance circular solutions that combine performance, beauty, and responsibility for a truly global fashion ecosystem.”",[],{"_key":6976,"_type":5246,"children":6977,"markDefs":6981,"style":5278},"d7c5d6548cee",[6978],{"_type":5250,"marks":6979,"text":6980},[],"The Patrick McDowell x Circ® garments will debut on the runway on September 20th, 2025 at London Fashion Week, signaling a new era where recycled fibers are no longer alternatives but essential for the future of fashion.",[],{"_key":6983,"_type":5246,"children":6984,"markDefs":6985,"style":5278},"8df40443b54b",[],[],{"author":5505,"logo":6987},{"altText":10,"asset":6988,"bgColor":5388,"caption":10,"contain":10,"dimensions":6989,"dominant":6990,"hasAlpha":33,"hotspot":10,"lqip":5694,"originalFilename":5593},{"_ref":5688,"_type":13},{"_type":16,"aspectRatio":5690,"height":5588,"width":5691},{"_type":21,"background":5388,"foreground":22,"population":5693,"title":22},"2025-09-22","\u002Fpress\u002Fpatrick-mcdowell-brings-circs-recycled-polyester-filament-to-the-runway-at-london-fashion-week",{"altText":10,"asset":6994,"bgColor":6996,"caption":10,"contain":10,"dimensions":6997,"dominant":7000,"hasAlpha":24,"hotspot":10,"lqip":7002,"originalFilename":7003},{"_ref":6995,"_type":13},"image-2cc0031714e83c8d9d5f2fccf331a39d5ef76528-1706x2560-jpg","#abb1b7",{"_type":16,"aspectRatio":6998,"height":5605,"width":6999},0.66640625,1706,{"_type":21,"background":6996,"foreground":158,"population":7001,"title":22},6.75,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGgAAAgMBAQAAAAAAAAAAAAAAAAYEBQcCA\u002F\u002FEACcQAAICAgEDAgcBAAAAAAAAAAECAwQAEQUGEiExQQcTFCJRYYGh\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP\u002FEABwRAQACAgMBAAAAAAAAAAAAAAEAEQIDEjFxYf\u002FaAAwDAQACEQMRAD8AwTj+OCIuxuYeSG9BkvlGkaqqzSh5JDoaO9Yw9R046fUohoWlsV5irFnHscu+uuErU4uPkLQjS6HbHoE6\u002FwBxUbfkbHi9ncyeSrZicrG7qPwDhjVJfhrERt2I+gWDJ53hjg1Ahc6pSxzWeJiWM90YCyd3qTv3xn+JVhfoeP8AkpLGIj2uGOwD+jitDOVeOzGNS73s+cjdQcrds1DFblDqCNawNB7MDfk8JL9SByssDWpG+5pD5\u002FmGV0FhUTRUk79cMpjtoqSy1C3P\u002F9k=","Patrick McDowell Brings Circ’s Recycled Polyester Filament to the Runway at London Fashion Week - 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The agreement marks a significant step forward in scaling access to Circ’s recycled polyester and lyocell products and will expand the availability of next-gen recycled fibers to the global brands Arvind serves—accelerating the adoption of textile-to-textile materials across the industry.",[],{"_key":7065,"_type":5246,"children":7066,"markDefs":7070,"style":6793},"27e8f36f29ee",[7067],{"_type":5250,"marks":7068,"text":7069},[5621],"“This partnership continues a new chapter in the textile industry where scale and sustainability work hand in hand,” said Peter Majeranowski, CEO of Circ. “By joining forces with one of the largest players in global textiles, we’re making textile-to-textile fibers available to more brands and unlocking circularity at true commercial scale.”",[],{"_key":7072,"_type":5246,"children":7073,"markDefs":7077,"style":5278},"55f64ba50066",[7074],{"_type":5250,"marks":7075,"text":7076},[],"Arvind is renowned for its leadership in textiles and advanced textiles, as well as its commitment to innovation and sustainability. With its extensive global supply chain relationships and large customer base, Arvind will help accelerate the commercialization of Circ’s circular materials and bring them into widespread use.",[],{"_key":7079,"_type":5246,"children":7080,"markDefs":7094,"style":5278},"69ddca5fb9d7",[7081,7084,7088,7091],{"_type":5250,"marks":7082,"text":7083},[],"The partnership builds on a longstanding relationship between the two companies, including multiple product trials and collaborative initiatives—most notably ",{"_type":5250,"marks":7085,"text":7087},[7086],"379be7ec-38a6-42c5-b592-d68cf67db9da","Circ’s Fiber Club",{"_type":5250,"marks":7089,"text":7090},[],". As an established manufacturer, Arvind’s ability to purchase and integrate recycled fibers into its own production processes means that",{"_type":5250,"marks":7092,"text":7093},[],"multiple brands can now access Circ’s circular inputs.",[7095],{"_key":7086,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7096},"https:\u002F\u002Fcirc.earth\u002Fcirc-launches-fiber-club-with-bestseller-eileen-fisher-and-everlane\u002F",{"_key":7098,"_type":5246,"children":7099,"markDefs":7108,"style":6793},"dd59f926a0b3",[7100,7103,7105],{"_type":5250,"marks":7101,"text":7102},[5621],"“Our partnership with Circ brings innovative, recycled materials into our supply chain at scale. It enables us to offer our brand partners high-quality, circular fiber solutions that align with our commitment to the future of sustainable fashion",{"_type":5250,"marks":7104,"text":7048},[5621],{"_type":5250,"marks":7106,"text":7107},[5621],"” said Abhishek Bansal, Senior Vice President - Sustainability, Arvind Limited",[],{"_key":7110,"_type":5246,"children":7111,"markDefs":7115,"style":5278},"c40d5be1bfaa",[7112],{"_type":5250,"marks":7113,"text":7114},[],"The collaboration is expected to drive broader impact across the industry, lowering the barrier for brand partners to incorporate next-gen fibers and expand the reach of circular materials throughout the global apparel supply chain.",[],{"_key":7117,"_type":5246,"children":7118,"markDefs":7133,"style":5278},"0ac9167e0319",[7119,7122,7125,7127,7131],{"_type":5250,"marks":7120,"text":7121},[],"To learn more, visit ",{"_type":5250,"marks":7123,"text":6204},[7124],"d64099b5-7c9d-4725-9a9a-242cc61df1ce",{"_type":5250,"marks":7126,"text":5261},[],{"_type":5250,"marks":7128,"text":7130},[7129],"416ba72e-0207-41a8-852a-6beb6d9c0ee7","www.arvind.com",{"_type":5250,"marks":7132,"text":5801},[],[7134,7135],{"_key":7124,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6568},{"_key":7129,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7136},"http:\u002F\u002Fwww.arvind.com\u002F",{"_key":7138,"_type":5246,"children":7139,"markDefs":7142,"style":5278},"18931cae92b4",[7140],{"_type":5250,"marks":7141,"text":5667},[],[],{"_key":7144,"_type":5246,"children":7145,"markDefs":7148,"style":5278},"f161b040e3de",[7146],{"_type":5250,"marks":7147,"text":6021},[5517],[],{"_key":7150,"_type":5246,"children":7151,"markDefs":7160,"style":5278},"30b7e9f4b6c2",[7152,7155,7158],{"_type":5250,"marks":7153,"text":5465},[7154],"835a41b4-d587-4c74-be7c-9468f3de839a",{"_type":5250,"marks":7156,"text":7157},[]," is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Circ is headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by Time and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. Learn more at www.circ.earth.",{"_type":5250,"marks":7159,"text":5667},[],[7161],{"_key":7154,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6319},{"_key":7163,"_type":5246,"children":7164,"markDefs":7168,"style":5278},"972020738281",[7165],{"_type":5250,"marks":7166,"text":7167},[5517],"ABOUT ARVIND:",[],{"_key":7170,"_type":5246,"children":7171,"markDefs":7175,"style":5278},"c6bae337b82c",[7172],{"_type":5250,"marks":7173,"text":7174},[],"Arvind is a textile-to-retail conglomerate with focus on textiles, apparels, advanced materials, environmental solutions, telecom, and Omni-channel commerce. Arvind Limited is an integrated solutions provider in textiles with strong fiber-to-fashion capabilities for a global customer base. It is also a design powerhouse implementing innovative concepts and generating intellectual property. It ranks amongst the top suppliers of fabric worldwide. The company strives every day to create opportunities beyond conventional boundaries and believes that the possibilities are endless.",[],{"_key":7177,"_type":5246,"children":7178,"markDefs":7179,"style":5278},"95b7cee60271",[],[],{"author":5505,"logo":7181},{"altText":10,"asset":7182,"bgColor":5373,"caption":10,"contain":10,"dimensions":7183,"dominant":7184,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-09-16","\u002Fpress\u002Fusas-circr-and-indias-arvind-limited-partner-to-expand-access-to-circular-polyester-and-lyocell-at-scale",{"altText":10,"asset":7188,"bgColor":7015,"caption":10,"contain":10,"dimensions":7190,"dominant":7194,"hasAlpha":24,"hotspot":10,"lqip":7196,"originalFilename":7197},{"_ref":7189,"_type":13},"image-ade45bedfbbec450b356fb268befb09c08e6fe4a-1600x1398-jpg",{"_type":16,"aspectRatio":7191,"height":7192,"width":7193},1.1444921316165952,1398,1600,{"_type":21,"background":7015,"foreground":22,"population":7195,"title":22},9.01,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAARABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAUGBP\u002FEACYQAAEEAQMDBAMAAAAAAAAAAAIAAQMEBQYREiExMhQiNHFBYbH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAACAwH\u002FxAAbEQACAgMBAAAAAAAAAAAAAAAAAgEREhMxIf\u002FaAAwDAQACEQMRAD8Ajw4axexFa2TSkxCZEfHdiUqhpnI5AhYK8\u002FGQuIvt\u002FVX0Fq3MFQgpkAhRihIRZx7v+3VW5qPMw3y9HIwA4C7MI9GL8qGlMqmRLPnDsqtUwVOvQtALzxh7+Tdd93RYnUuGzOVy0lw7EjlIzP07Ijioak0OB+GCtD5N9Iim3Syl8PAfpERE0\u002F\u002FZ","USA’s Circ® and India’s Arvind Limited Partner to Expand Access to Circular Polyester and Lyocell at Scale - Articles","USA’s Circ® and India’s Arvind Limited Partner to Expand Access to Circular Polyester and Lyocell at Scale",{"_id":7200,"content":7201,"publication":7291,"publishedDate":7296,"slug":7297,"tags":10,"thumbnail":7298,"title":7307},"B69Sqdsr253phUdj305v7k",[7202,7206,7213,7220,7233,7246,7253,7260,7266,7273,7280,7287],{"_key":7203,"_type":5246,"children":7204,"markDefs":7205,"style":5278},"00cef139444b",[],[],{"_key":7207,"_type":5246,"children":7208,"markDefs":7212,"style":5278},"e1519459c05f",[7209],{"_type":5250,"marks":7210,"text":7211},[],"Circ®, a leader in textile-to-textile recycling, and PYRATEX®, a next-gen textile R&D company, are strengthening their collaboration to integrate Circ’s recycled fibers into PYRATEX’s fabric collections. Amid rising market demand for genuinely circular and scalable textile solutions, this partnership, supported by PYRATEX’s volume commitments to adopt Circ materials into their fabrics, positions the company as Circ’s strategic European partner to produce circular knitted fabrics and knitwear garments, ready to support global brands with highperformance, scalable circular textiles.",[],{"_key":7214,"_type":5246,"children":7215,"markDefs":7219,"style":5278},"4ed27573c0dc",[7216],{"_type":5250,"marks":7217,"text":7218},[],"Building on three years of joint development, PYRATEX has already developed fabrics with Circ’s recycled polyester and lyocell fibers and is currently running selected bulk productions for pioneering clients soon to be launched in the market. With Circ’s upcoming facility in France, PYRATEX is preparing to scale volumes and make these next-gen fibers a concrete replacement for widely used polyester and lyocell in the industry.",[],{"_key":7221,"_type":5246,"children":7222,"markDefs":7232,"style":5278},"77994759c24b",[7223,7226,7229],{"_type":5250,"marks":7224,"text":7225},[],"“Pyratex has built a reputation for turning bold ideas into real, scalable fabric solutions. Their early partnership and continued investment in Circ fibers reflects a deeper shift as long-term commitments are taking shape to support circularity at industrial scale,” said ",{"_type":5250,"marks":7227,"text":7228},[5517],"Peter Majeranowski, CEO, Circ",{"_type":5250,"marks":7230,"text":7231},[],". We’re working together to build a supply chain that can support circularity where it matters most: at scale.”",[],{"_key":7234,"_type":5246,"children":7235,"markDefs":7245,"style":5278},"acd6397465ca",[7236,7239,7242],{"_type":5250,"marks":7237,"text":7238},[],"“Circ’s technology gives us what the industry desperately needs: true recycled fibers of fashion’s most widely used textiles,” said ",{"_type":5250,"marks":7240,"text":7241},[5517],"Regina Polanco, CEO, PYRATEX",{"_type":5250,"marks":7243,"text":7244},[],". “Through this partnership, we can integrate these solutions directly into our textile formulas delivering the quality, performance, and design flexibility that brands need while reducing impact at scale.”",[],{"_key":7247,"_type":5246,"children":7248,"markDefs":7252,"style":5278},"eac87dab06a7",[7249],{"_type":5250,"marks":7250,"text":7251},[],"The alliance reflects both companies’ shared mission: to enable the fashion industry to transition from virgin fibers to high-quality circular alternatives, without compromise on look, feel, or function.",[],{"_key":7254,"_type":5246,"children":7255,"markDefs":7259,"style":5278},"9d0e60a2da33",[7256],{"_type":5250,"marks":7257,"text":7258},[],"Circ and PYRATEX will showccase their joint work during a Textile Exchange field trip in Portugal on October 17, where brands will experience scaled circular fiber production and explore how to integrate next-gen materials into future collections.",[],{"_key":7261,"_type":5246,"children":7262,"markDefs":7265,"style":5278},"7586b5d67bc6",[7263],{"_type":5250,"marks":7264,"text":6536},[5517],[],{"_key":7267,"_type":5246,"children":7268,"markDefs":7272,"style":5278},"a034fff70ee2",[7269],{"_type":5250,"marks":7270,"text":7271},[],"Circ® is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles. Circ® is building a truly circular economy for the fashion industry. To ease the way for recycled fibers, Circ® operates Circ® -Ready, a select community of global supply-chain partners with a demonstrated ability to utilize Circ® materials. Headquartered in Danville, Virginia, Circ® is a polycotton blend chemical recycler and the company behind the world’s first commercial-scale facility for textile-to-textile polycotton recycling, currently under development in Saint-Avold, France. A 2023 Earthshot Prize Finalist, 2024 Fast Company Most Innovative Company, and Certified B Corporation, Circ® is revitalizing the future of material technology and manufacturing. Learn more at www.circ.earth.",[],{"_key":7274,"_type":5246,"children":7275,"markDefs":7279,"style":5278},"dad25ad54bd2",[7276],{"_type":5250,"marks":7277,"text":7278},[5517],"About PYRATEX®",[],{"_key":7281,"_type":5246,"children":7282,"markDefs":7286,"style":5278},"f6858a84422e",[7283],{"_type":5250,"marks":7284,"text":7285},[],"PYRATEX® is a Spanish textile supplier specializing in innovative knits made with natural, biobased, and recycled fibers. Combining certified, traceable supply chains with localized production, PYRATEX develops and supplies fabrics to leading global brands, replacing conventional materials with responsible alternatives. Acting as both a strategic sustainability partner and an R&D hub, PYRATEX helps brands, such as the LVMH group, Ganni and Adolfo Domínguez, to reduce impact while integrating the most advanced nextgen fibers.",[],{"_key":7288,"_type":5246,"children":7289,"markDefs":7290,"style":5278},"53c63e7a6135",[],[],{"author":5505,"logo":7292},{"altText":10,"asset":7293,"bgColor":5373,"caption":10,"contain":10,"dimensions":7294,"dominant":7295,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-09-03","\u002Fpress\u002Fpyratexr-adopts-circr-recycled-fibers-to-accelerate-circular-textiles-in-europe-and-beyond",{"altText":10,"asset":7299,"bgColor":7301,"caption":10,"contain":10,"dimensions":7302,"dominant":7303,"hasAlpha":24,"hotspot":10,"lqip":7305,"originalFilename":7306},{"_ref":7300,"_type":13},"image-5c40d2bce5a3ac30f874adae5251f9744a5e4cef-2560x1440-png","#6c7185",{"_type":16,"aspectRatio":17,"height":5708,"width":5605},{"_type":21,"background":7301,"foreground":22,"population":7304,"title":22},5.69,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACMUlEQVR4nAXB6XKiMAAAYF6gHRUvwpkAIUAIVxAQI0K1atXWHjvdzmxnp\u002FtjZ6fv\u002FwD7fdJk7gDdR3ZMSBFFyyRp82xT8L6q7lfiJDbXenPlyxNNWkrrnHcx7xWDDGSAvEyaqVg1AoiYhzMaVlkiCt4tFttisc2LuzTvWbyOWZNnm6rep4udbie3Q6BomK9O0niOVN2z7Sj0ecKaLGuTtI1iEYZV4OUBzpKwrIterM+8PiJSDsfmUNbCZNWfPyVFxRBFhORhWIZh5QcLz+PYjjGkocOKeNk2h7Z9zMu961dAJfJIg4iut6\u002Fd+VPSzMCEEUQMIYZgZFuhbfjY9BlOl7zr2osQ5zTvPK9AFgUzqM5RUW6P16+qf5HkuT1VHAW4OsCW6iLVxSZJA76qd5vNU1UfWdQQN8MwgioGE4N46fHy6\u002Fj8J64O0kDWxxNLmSFdsS3geFaQR5VoDmL9WCzuaVATJyaQOjpRJ6YBnJV4eP34bvc\u002Fw\u002FxOGsr6dGKBGTSA40HK42bVHJbNQ5r1ISl9J\u002FERdQ2izyxF1qhfPL18Xd7+5s3JTztpMNLGY0NVELZZloqq2vNyx2JBPE7s2EcRNomlwPkIGMDu2vOPj+\u002F2\u002Fj3Iei\u002FtpJsBmExMBCPGRMrvomRD\u002FNJ1UhcxDKlr+JaC5iMwGwEWFM\u002FX34\u002FPX2m5d5lw4la6GShAI4Qug6TFtLFdDi2GLOpY1DEDCBwga\u002FLtFEzNdXN4f\u002F\u002FX7d58JmzaINr8B7JBdw7F4L5yAAAAAElFTkSuQmCC","PYRATEX® adopts Circ® recycled fibers to accelerate circular textiles in Europe and beyond - Articles","PYRATEX® adopts Circ® recycled fibers to accelerate circular textiles in Europe and beyond",{"_id":7309,"content":7310,"publication":7614,"publishedDate":7625,"slug":7626,"tags":10,"thumbnail":7627,"title":7638},"bmpX1k52gftsvVwVz7XkFt",[7311,7330,7338,7346,7355,7374,7382,7390,7398,7411,7419,7438,7489,7508,7549,7564,7574,7582,7590,7598,7606],{"_key":7312,"_type":5246,"children":7313,"markDefs":7327,"style":5278},"5e30aec09094",[7314,7318,7323],{"_key":7315,"_type":5250,"marks":7316,"text":7317},"e4573dc2f0c1",[],"AUGUST 19TH, 2025, ELIZABETH SEGRAN for Fast Co. - ",{"_key":7319,"_type":5250,"marks":7320,"text":7322},"a2e01d8863b4",[7321],"4b8d55ae-d318-4b71-9561-d4fc584c85e9","Allbirds",{"_key":7324,"_type":5250,"marks":7325,"text":7326},"a5935022fd8c",[]," made a name for itself by making shoes out of natural fibers like wool and tree pulp that weren’t commonly used to make sneakers in the past. Today the company is stepping in a new direction with a shoe collection called Remix, which is made from a different material: trash.",[7328],{"_key":7321,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7329},"https:\u002F\u002Fwww.fastcompany.com\u002F90449243\u002Fexclusive-allbirds-plans-a-big-step-toward-radical-sustainability-in-the-age-of-climate-change",{"_key":7331,"_type":5246,"children":7332,"markDefs":7337,"style":5278},"b5e4dc48d71a",[7333],{"_key":7334,"_type":5250,"marks":7335,"text":7336},"76510fca88bd",[],"On the surface, the two Remix silhouettes look similar to other Allbirds sneakers: There’s the sporty-looking Runner, and the streetwear-inspired Cruiser. But their familiar exterior belies the fact that they’re actually made entirely from waste. The uppers are made from clothes destined for landfills; the soles are made from scraps of old shoes.",[],{"_key":7339,"_type":5246,"children":7340,"markDefs":7345,"style":5278},"b31ba485f9f8",[7341],{"_key":7342,"_type":5250,"marks":7343,"text":7344},"2b24544880ff",[],"And Allbirds is hoping that new materials can make the brand exciting again.",[],{"_key":7347,"_type":5246,"children":7348,"markDefs":7353,"style":7354},"1ef3dacc1923",[7349],{"_key":7350,"_type":5250,"marks":7351,"text":7352},"33eab8080fb3",[],"The Stumbling Years",[],"h5",{"_key":7356,"_type":5246,"children":7357,"markDefs":7371,"style":5278},"fc44cd8e3ffb",[7358,7362,7367],{"_key":7359,"_type":5250,"marks":7360,"text":7361},"ea6dfaa67c12",[],"Allbirds launched in 2016 and went public in 2021. ",{"_key":7363,"_type":5250,"marks":7364,"text":7366},"50312828c33b",[7365],"87ed75e1-84c8-4869-94ca-24be5d9b8ced","But over the past three years",{"_key":7368,"_type":5250,"marks":7369,"text":7370},"39392508ef66",[],", its revenues have plummeted. After its 2022 peak of $297.8 million, it generated only $189.8 million in revenue last year. The company is now trying to regain its footing. In March 2024, Allbirds promoted Joe Vernachio from the role of COO to CEO. Vernachio previously led Mountain Hardwear’s turnaround from losses to profitability, and believes he can do the same with Allbirds.",[7372],{"_key":7365,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7373},"https:\u002F\u002Fwww.fastcompany.com\u002F91059842\u002Fallbirds-and-outdoor-voices-wanted-to-be-the-next-nike-and-lululemon-heres-what-went-wrong",{"_key":7375,"_type":5246,"children":7376,"markDefs":7381,"style":5278},"4c4a0ff3e1f1",[7377],{"_key":7378,"_type":5250,"marks":7379,"text":7380},"8bd926ad4d73",[],"Part of the plan involves shrinking the brand’s retail footprint to 21 stores this year from 43 in 2023. But it also involves introducing new and updated products while also telling a story about what the brand represents. The Remix collection encapsulates this strategy.",[],{"_key":7383,"_type":5246,"children":7384,"markDefs":7389,"style":5278},"5211e874f06d",[7385],{"_key":7386,"_type":5250,"marks":7387,"text":7388},"2bd0d9755dd9",[],"Adrian Nyman, who was hired as the brand’s chief design officer last year, argues that one way to add some excitement to the collection is to branch out into new materials. “I believe we should open up the aperture of the brand by playing with different materials,” he says. “As long as we’re holding true to our commitment to sustainability, we owe the consumer as many permutations of this brand as possible.”",[],{"_key":7391,"_type":5246,"children":7392,"markDefs":7397,"style":5278},"9509ab958a5a",[7393],{"_key":7394,"_type":5250,"marks":7395,"text":7396},"8a0ac717f69e",[],"That said, given our current moment of economic and political turbulence, many consumers aren’t focused on environmentalism right now. So we’ll have to wait and see how well the Remix collection resonates in the market.",[],{"_key":7399,"_type":6631,"caption":7400,"includeCaption":33,"markDefs":10,"media":7402,"mediaCredit":10,"position":10,"text":10},"79f411bc6c0e",{"position":6633,"text":7401},"Cruiser [Photo: Allbirds]",{"data":7403,"type":88},{"altText":10,"asset":7404,"bgColor":7406,"caption":10,"contain":10,"dimensions":7407,"dominant":7408,"hasAlpha":24,"hotspot":10,"lqip":7410,"originalFilename":7401},{"_ref":7405,"_type":13},"image-b3a25dacc37fe76621061943cd1f310559c0db8a-1024x1024-webp","#5f5b50",{"_type":16,"aspectRatio":5623,"height":6641,"width":6641},{"_type":21,"background":7406,"foreground":22,"population":7409,"title":22},0.4,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAIDBQYI\u002F8QAIxAAAgIBBAAHAAAAAAAAAAAAAQMAAgQFETFREhMhMkFCcf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAABAv\u002FEABYRAQEBAAAAAAAAAAAAAAAAAAABQf\u002FaAAwDAQACEQMRAD8A9O8TK1DVSmu2MotuLAEdDuQ1XVcdYuovrSw93cw056MxvkIYaj7X25mbciyOxSyrVVvU+hESnBStONSi\u002FEaj5PJiaQdp+I65u3HXex5JrJoxMdA2SldPysRAuiIgf\u002F\u002FZ",{"_key":7412,"_type":5246,"children":7413,"markDefs":7418,"style":7354},"e49d15f8a4e1",[7414],{"_key":7415,"_type":5250,"marks":7416,"text":7417},"da1961fad77a",[],"A Shoe That Tells a Story",[],{"_key":7420,"_type":5246,"children":7421,"markDefs":7435,"style":5278},"74b6d8328c5f",[7422,7426,7431],{"_key":7423,"_type":5250,"marks":7424,"text":7425},"64eb93336cb3",[],"When Allbirds launched a decade ago, the ",{"_key":7427,"_type":5250,"marks":7428,"text":7430},"9099be2d73b2",[7429],"5dbdf43c-9b8c-471b-a720-1d91b23cfd3e","impact of climate change",{"_key":7432,"_type":5250,"marks":7433,"text":7434},"0e74f17f96bd",[]," was beginning to sink in, as natural disasters became more frequent. Consumers started to show interest in brands’ environmental practices, which is why many of the startups that popped up during that era—including Reformation and Everlane—focused on an eco-friendly approach.",[7436],{"_key":7429,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7437},"https:\u002F\u002Fwww.fastcompany.com\u002F90915062\u002Fallbirds-moonshot-net-zero-sneakers-design",{"_key":7439,"_type":5246,"children":7440,"markDefs":7480,"style":5278},"267f30c39ae0",[7441,7445,7450,7454,7459,7463,7468,7472,7477],{"_key":7442,"_type":5250,"marks":7443,"text":7444},"7e24c9960c49",[],"But times have changed. According to ",{"_key":7446,"_type":5250,"marks":7447,"text":7449},"b818277e4eda",[7448],"c7781f04-870f-4f88-94a3-fa4ff8df488f","McKinsey",{"_key":7451,"_type":5250,"marks":7452,"text":7453},"e32414e3c152",[],", many brands have seen softer sales over the past two years due to inflation; this has resulted in many of them scaling back ",{"_key":7455,"_type":5250,"marks":7456,"text":7458},"76c684aaa47a",[7457],"a8204c65-10dc-445e-a97b-599d20f2d1e9","their sustainability pledges",{"_key":7460,"_type":5250,"marks":7461,"text":7462},"7ee67887377d",[],". Footwear brands across the industry are rolling back their commitment to fight climate change: Nike has ",{"_key":7464,"_type":5250,"marks":7465,"text":7467},"96fee66f7767",[7466],"83d03f74-da5b-4eb2-855e-60d375faf956","laid off dozens of sustainability managers",{"_key":7469,"_type":5250,"marks":7470,"text":7471},"b3cde0520237",[]," as part of a broader cost-cutting effort, and Crocs has reset its net-zero carbon emissions goal from ",{"_key":7473,"_type":5250,"marks":7474,"text":7476},"2f01fb502af4",[7475],"78ef59f6-5f08-4b43-9283-767d69b45ee5","2030 to 2040",{"_key":7478,"_type":5250,"marks":7479,"text":5801},"5b494ec52c03",[],[7481,7483,7485,7487],{"_key":7448,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7482},"https:\u002F\u002Fwww.mckinsey.com\u002F~\u002Fmedia\u002Fmckinsey\u002Findustries\u002Fretail\u002Four%20insights\u002Fstate%20of%20fashion\u002F2025\u002Fthe-state-of-fashion-2025-v2.pdf?shouldIndex=false",{"_key":7457,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7484},"https:\u002F\u002Fhbr.org\u002F2024\u002F08\u002Fcompanies-are-scaling-back-sustainability-pledges-heres-what-they-should-do-instead",{"_key":7466,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7486},"https:\u002F\u002Fwww.propublica.org\u002Farticle\u002Fnike-layoffs-sustainability-climate-change",{"_key":7475,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7488},"https:\u002F\u002Ffashionunited.com\u002Fnews\u002Ffashion\u002Fcrocs-releases-sustainability-efforts-report-but-lags-on-net-zero-ambition\u002F2024062760671",{"_key":7490,"_type":5246,"children":7491,"markDefs":7505,"style":5278},"f2a7e52c0fab",[7492,7496,7501],{"_key":7493,"_type":5250,"marks":7494,"text":7495},"6b1c14743442",[],"Nyman says that many consumers appear to be less focused on the planet than they used to be. But he also says it would be a mistake for Allbirds—which was founded as a sustainable brand—",{"_key":7497,"_type":5250,"marks":7498,"text":7500},"7b2b908a8520",[7499],"7f77b008-992f-4e4f-a541-c5e8b90257d9","to pull back on its commitments to the environment",{"_key":7502,"_type":5250,"marks":7503,"text":7504},"f962a8bb13b4",[],". “Consumers may be distracted right now, and in a bit of a fever dream, but I think the pendulum will swing and people will wake up,” he says. “When that happens we need to show that we stayed the course and remained true to our original charter.”",[7506],{"_key":7499,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7507},"https:\u002F\u002Fwww.fastcompany.com\u002F91185280\u002Fallbirds-net-zero-transparency-greenwashing",{"_key":7509,"_type":5246,"children":7510,"markDefs":7542,"style":5278},"2ab70ed6f987",[7511,7515,7520,7524,7529,7533,7538],{"_key":7512,"_type":5250,"marks":7513,"text":7514},"30ccb1374359",[],"The design team at Allbirds has been thinking about how to expand beyond its portfolio of materials, specifically into the world of recycled materials, which are now more sophisticated than ever. The big shoe brands have experimented with designs made from recycled plastic, such as ",{"_key":7516,"_type":5250,"marks":7517,"text":7519},"518fa174a0ea",[7518],"23032de7-f062-486b-94b1-b077b4778797","Nike",{"_key":7521,"_type":5250,"marks":7522,"text":7523},"5886867ab48f",[],", with sneakers made using scraps from factory floors, and ",{"_key":7525,"_type":5250,"marks":7526,"text":7528},"8c720439bb04",[7527],"94efdbc2-23a9-4818-a2c4-3a6fe8c64deb","Adidas",{"_key":7530,"_type":5250,"marks":7531,"text":7532},"7567827467f7",[],", with footwear made from ocean-bound plastic. The startup Rothy’s makes shoes from ",{"_key":7534,"_type":5250,"marks":7535,"text":7537},"87554b68cedd",[7536],"b21fef98-1e88-4915-a483-a8ad375e52ac","recycled bottles",{"_key":7539,"_type":5250,"marks":7540,"text":7541},"8633778d8009",[],". But Allbirds wanted to try something different and create shoes using recycled lyocell (sometimes referred to by its brand name, Tencel), which is derived from cellulose, the building block of natural materials like cotton and tree pulp.",[7543,7545,7547],{"_key":7518,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7544},"https:\u002F\u002Fwww.nike.com\u002Fspace-hippie",{"_key":7527,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7546},"https:\u002F\u002Fwww.adidas.com\u002Fus\u002Fgo\u002Fcampaign\u002Fimpact\u002Fplanet",{"_key":7536,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7548},"https:\u002F\u002Fwww.fastcompany.com\u002F91381593\u002Frothys-quest-to-create-recycled-velvet-shoes",{"_key":7550,"_type":6631,"caption":7551,"includeCaption":33,"markDefs":10,"media":7553,"mediaCredit":10,"position":10,"text":10},"63ce607a6280",{"position":6633,"text":7552},"[Photo: Allbirds]",{"data":7554,"type":88},{"altText":10,"asset":7555,"bgColor":7557,"caption":10,"contain":10,"dimensions":7558,"dominant":7561,"hasAlpha":24,"hotspot":10,"lqip":7563,"originalFilename":7552},{"_ref":7556,"_type":13},"image-c156ccc7eafb586a8a345be1b1346bfbcc178e04-1024x738-webp","#324944",{"_type":16,"aspectRatio":7559,"height":7560,"width":6641},1.3875338753387534,738,{"_type":21,"background":7557,"foreground":22,"population":7562,"title":22},6.29,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAOABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQGBf\u002FEACcQAAEEAQIEBwEAAAAAAAAAAAMBAgQFAAYREiFBcQcVIjEyUWGB\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAAID\u002F8QAFxEAAwEAAAAAAAAAAAAAAAAAAAEhEf\u002FaAAwDAQACEQMRAD8AsIqRJYjxKir3CnrIeUnCj16bfeZ2lpTqWwJCnQYMSSfie14X+\u002F53yd1zqM82RVQoxDRXnciPcxdk2XpjkWtpRXjQSohjEFzUqlVVcu2Zq0alGIal8QLevtiR4QHkC1PkicW698Mi76hshXEvy6egIziK9g1c7lv\u002FADDKxCn\u002F2Q==",{"_key":7565,"_type":5246,"children":7566,"markDefs":7573,"style":5278},"b4b8b853cc9e",[7567,7570],{"_key":7568,"_type":5250,"marks":7569,"text":5505},"1dda0ea91545",[],{"_key":7571,"_type":5250,"marks":7572,"text":5505},"044ed0f2ed0b",[],[],{"_key":7575,"_type":5246,"children":7576,"markDefs":7581,"style":5278},"a61abff7b717",[7577],{"_key":7578,"_type":5250,"marks":7579,"text":7580},"84c5410b93d8",[],"It made sense to partner with Circ, now a leader in textile-to-textile recycling. Circ, which launched in 2011, has developed the technology to break down polyester, cotton, or a blend of the two into its component materials. It then spins these materials into new polyester and lyocell fibers, which it sells to brands. Now it’s investing in large factories to do the work at scale. It has a factory in Danville, Virginia, and recently announced a $500 million investment to build a new factory in France that will open in 2028. But to ensure these factories stay in business, Circ needs brands to buy its recycled fabric at scale.",[],{"_key":7583,"_type":5246,"children":7584,"markDefs":7589,"style":5278},"591bc631a69b",[7585],{"_key":7586,"_type":5250,"marks":7587,"text":7588},"fd9562ac3dab",[],"Circ has partnered with high-fashion labels like Christian Siriano and mass-market brands like Zara to create garments from recycled fibers. To keep growing its customer base, Circ is keen to illustrate that its materials can also be used to make shoes.",[],{"_key":7591,"_type":5246,"children":7592,"markDefs":7597,"style":5278},"d464070d83b6",[7593],{"_key":7594,"_type":5250,"marks":7595,"text":7596},"16454a68d226",[],"According to Peter Majeranowski, Circ cofounder and CEO, fibers used in shoes need to be stronger than those used in garments. Circ transformed the recycled cotton into long continuous lyocell filaments mimicking traditional synthetic filaments typically used in footwear uppers. The filament was then knitted into fabric using a flat-knit technique to develop an upper with Allbirds’ look and performance standards. “Performance footwear has the highest technical standards,” he says. “It was important for us to showcase our technology to illustrate that you can create a filament that is good enough to go into sneakers.”",[],{"_key":7599,"_type":5246,"children":7600,"markDefs":7605,"style":5278},"846e02f1075d",[7601],{"_key":7602,"_type":5250,"marks":7603,"text":7604},"642295fcf43a",[],"Allbirds also partnered with Blumaka, a company that collects foam waste that is discarded during the production of sneakers and transforms it into foam soles. Some companies transform old soles into furniture; since 1992, Nike has used old foam scraps to make Grind, a material that is used on everything from running tracks to playground flooring. But here, the old foam in shoes is used to make new foam soles, creating a more circular system. For Nyman, this is a way to not only demonstrate the brand’s commitment to sustainability but also create an interesting design twist that he hopes spurs new interest in the brand.",[],{"_key":7607,"_type":5246,"children":7608,"markDefs":7613,"style":5278},"57fd112dda13",[7609],{"_key":7610,"_type":5250,"marks":7611,"text":7612},"c5927349a501",[],"“Sustainability doesn’t have to be a zero-sum game, where you have to give up comfort, functionality, or fashion,” he says. “We want to create a product that excites the customer aesthetically.”",[],{"author":5505,"logo":7615},{"altText":10,"asset":7616,"bgColor":5135,"caption":10,"contain":10,"dimensions":7618,"dominant":7622,"hasAlpha":33,"hotspot":10,"lqip":7624,"originalFilename":5593},{"_ref":7617,"_type":13},"image-809307bef6e0050cc409234198dd5b09c43b4611-415x295-png",{"_type":16,"aspectRatio":7619,"height":7620,"width":7621},1.4067796610169492,295,415,{"_type":21,"background":5135,"foreground":158,"population":7623,"title":22},0.25,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAOCAYAAAAvxDzwAAAACXBIWXMAAAsTAAALEwEAmpwYAAAB80lEQVR4nH3U6YuPYRTG8V8i5Q2yyzYZxr7FWAcJY5+swxiyjJ0R2SOkkC1JKVnLnlfKv3c+OnWm5pUXd8\u002FTee77e65zznU\u002FDZzGDzzAJnThHBZiCCZWfCt24BZe4iYu4hNeR8QlvGigE99wAzPQgvVow2ysxREswSRswPHas72AL7AZuxuVNYFXMAWjMBdH0YuzeBgRuzAe49CMkViBj3hSZ8b1AX\u002FiPlZjOVbhNj7gHt7jc7VnEUZgUEQs6wfMygYmsAO\u002FS3ZnrZ24hq94XH3LKv7ieZU7rJJ\u002FKuB0DOgDpsK7VcLGgmbfXuEN9lSSZ\u002FiDR5j1P+B3XK3gUmyp57ECdkXEhJr8nYq19evh0\u002F7AvfhVU55WvcgGj0VrRFxHD5owOidZlmnNnkfEl2pXSx9wP95VzzI4HEPLg5Pre2\u002FZZ175MSuYinV4my7AnIgY3KiPOb3uKjOljymF6cMtEXGiwOnBlZhfay3Ol7UWp60SeLjK3lZeO1QHcx2IiIM1oJ56b4+INSWgI8+VZ9tTQAKz\u002Fsyyr27A5bp6p+pqpfqM54Dy\u002FWSB8j3PpY+7M1lEzExgWiEBWVKqSzXZswv1PFPK+q5alpe2SmgmzSF11J7mBGbm9Fluzmz5I0i1Cc5EqSjjC2rlzyPPpG1yKOnbXAlu+gc60KMeYWONsAAAAABJRU5ErkJggg==","2025-08-19","\u002Fpress\u002Ffor-a-decade-allbirds-has-focused-on-organic-fibers-now-its-stepping-into-the-world-of-recycled-materials",{"altText":10,"asset":7628,"bgColor":7630,"caption":10,"contain":10,"dimensions":7631,"dominant":7634,"hasAlpha":24,"hotspot":10,"lqip":7636,"originalFilename":7637},{"_ref":7629,"_type":13},"image-6fe5be38caca62182dbca50dea4063db49193645-8192x7435-jpg","#acc4bc",{"_type":16,"aspectRatio":7632,"height":7633,"width":5490},1.1018157363819772,7435,{"_type":21,"background":7630,"foreground":158,"population":7635,"title":22},13.33,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAASABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAUEBgf\u002FxAAgEAACAQQCAwEAAAAAAAAAAAAAAQMCBBEhEhMFI0FR\u002F8QAFwEBAQEBAAAAAAAAAAAAAAAAAQACBP\u002FEABcRAQEBAQAAAAAAAAAAAAAAAAABEQL\u002F2gAMAwEAAhEDEQA\u002FAPS5qVxJF2ms60yjeSS0tOOPsX1ZwQLiTytxcLthjohWkvqQWuec7N1PuaPawbpbZOrLewLLoW3+ma5bwAQSZW+b2wARf\u002F\u002FZ","For a decade, Allbirds has focused on organic fibers. Now it’s stepping into the world of recycled materials. - Articles","For a decade, Allbirds has focused on organic fibers. Now it’s stepping into the world of recycled materials.",{"_id":7640,"content":7641,"publication":7774,"publishedDate":7779,"slug":7780,"tags":10,"thumbnail":7781,"title":7793},"B69Sqdsr253phUdj305raO",[7642,7646,7653,7670,7677,7690,7697,7713,7731,7735,7742,7749,7755,7762,7766,7770],{"_key":7643,"_type":5246,"children":7644,"markDefs":7645,"style":5278},"bd9fec5e1424",[],[],{"_key":7647,"_type":5246,"children":7648,"level":5623,"listItem":5624,"markDefs":7652,"style":5278},"eb78bc8a91bc",[7649],{"_type":5250,"marks":7650,"text":7651},[5621],"Strategic Collaboration Aims to Scale Access to Recycled Fibers",[],{"_key":7654,"_type":5246,"children":7655,"markDefs":7668,"style":5278},"ecf46c46892c",[7656,7659,7662,7665],{"_type":5250,"marks":7657,"text":7658},[5517],"Danville, VA [July 22, 2025]: ",{"_type":5250,"marks":7660,"text":7661},[],"Sanyou Chemical Fiber, a large-scale cellulose fiber manufacturer under Tangshan Sanyou Group umbrella, and ",{"_type":5250,"marks":7663,"text":5465},[7664],"e4abfafb-5c7d-4c40-8185-026853e408be",{"_type":5250,"marks":7666,"text":7667},[],", a US-based textile-to-textile recycling innovator, have announced a strategic partnership aimed at accelerating the scaling of recycled cellulosic (namely lyocell) fibers within the textiles sector. Sanyou has committed to purchase pulp for a period of 5 years from Circ’s first commercial-scale facility, which is expected to be operational in 2028.",[7669],{"_key":7664,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":7671,"_type":5246,"children":7672,"markDefs":7676,"style":5278},"752a4a632b34",[7673],{"_type":5250,"marks":7674,"text":7675},[],"Collaboration between Sanyou and Circ will result in the production of 30% recycled content lyocell staple fibers thus further enabling the access to and scaling of recycled content fibers.",[],{"_key":7678,"_type":5246,"children":7679,"markDefs":7689,"style":5278},"8299dc743ccb",[7680,7683,7686],{"_type":5250,"marks":7681,"text":7682},[],"“As one of the leading global MMCF producers, Sanyou’s commitment to Circ demonstrates both the quality of our product and the future of the industry,” said ",{"_type":5250,"marks":7684,"text":7685},[5517],"Peter Majeranowski, CEO of Circ",{"_type":5250,"marks":7687,"text":7688},[],". “Core to Circ—from our technology and products to our partnerships and business strategies—is creating forward momentum towards a truly circular economy in the global fashion industry, and strategic partnerships such as with Sanyou are crucial for the realization of this goal.”",[],{"_key":7691,"_type":5246,"children":7692,"markDefs":7696,"style":5278},"292a09e3970f",[7693],{"_type":5250,"marks":7694,"text":7695},[],"Sanyou and Circ demonstrate the necessity of collaborative relationships in order to scale textile-to-textile recycling innovation effectively. Sanyou’s commitment ensures that its customers have access to high-quality recycled Circ Lyocell at a time when demand for sustainable options outpaces production and brands are looking to diversify their production markets.",[],{"_key":7698,"_type":5246,"children":7699,"markDefs":7710,"style":5278},"f4cfee720376",[7700,7703,7707],{"_type":5250,"marks":7701,"text":7702},[],"Sanyou has received the highest rating under ",{"_type":5250,"marks":7704,"text":7706},[7705],"5e0578b1-832e-442c-ab46-b0c940b354b6","Canopy’s 2024 Hot Button Report",{"_type":5250,"marks":7708,"text":7709},[],", an assessment of MMCF producers’ forest sourcing and their leadership on Next Gen production, enabling them to support the growth of the sustainable fibers market.",[7711],{"_key":7705,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7712},"https:\u002F\u002Fcanopyplanet.org\u002Ftools-and-resources\u002Fhot-button-report",{"_key":7714,"_type":5246,"children":7715,"markDefs":7730,"style":5278},"912a1c183bfb",[7716,7719,7722,7724,7727],{"_type":5250,"marks":7717,"text":7718},[],"“Both Sanyou and Circ are dedicated in their commitment to fostering sustainable practices that reduce the environmental impact of the fashion industry,” said ",{"_type":5250,"marks":7720,"text":7721},[5517],"Zhang Dongbin,",{"_type":5250,"marks":7723,"text":5270},[],{"_type":5250,"marks":7725,"text":7726},[5517],"Deputy General Manager of Sanyou. ",{"_type":5250,"marks":7728,"text":7729},[],"“This strategic partnership will establish new benchmarks in the textile industry thanks to our shared vision for a sustainable future and circular economy.”",[],{"_key":7732,"_type":5246,"children":7733,"markDefs":7734,"style":5278},"bbd18fb27993",[],[],{"_key":7736,"_type":5246,"children":7737,"markDefs":7741,"style":5278},"9cc24071d4bc",[7738],{"_type":5250,"marks":7739,"text":7740},[5517],"ABOUT SANYOU CHEMICAL FIBER:",[],{"_key":7743,"_type":5246,"children":7744,"markDefs":7748,"style":5278},"dbe62daf8e5d",[7745],{"_type":5250,"marks":7746,"text":7747},[],"As National High-tech Enterprise, as well as National Model Enterprise for Technological Innovation and National R&D Base for New Cellulose Fiber Products, Sanyou Chemical Fiber is a large-scale cellulose fiber manufacturer integrating design, R&D, production and sales, which can produce viscose staple fiber, modal fiber and lyocell fiber.",[],{"_key":7750,"_type":5246,"children":7751,"markDefs":7754,"style":5278},"e8665a40e22b",[7752],{"_type":5250,"marks":7753,"text":6021},[5517],[],{"_key":7756,"_type":5246,"children":7757,"markDefs":7761,"style":5278},"2121cdefb0d5",[7758],{"_type":5250,"marks":7759,"text":7760},[],"Circ is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by Time and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. Learn more at www.circ.earth.",[],{"_key":7763,"_type":5246,"children":7764,"markDefs":7765,"style":5278},"fbbfda766c66",[],[],{"_key":7767,"_type":5246,"children":7768,"markDefs":7769,"style":5278},"ef678f5199ac",[],[],{"_key":7771,"_type":5246,"children":7772,"markDefs":7773,"style":5278},"c1f5a04a1034",[],[],{"author":5505,"logo":7775},{"altText":10,"asset":7776,"bgColor":5373,"caption":10,"contain":10,"dimensions":7777,"dominant":7778,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-07-22","\u002Fpress\u002Ftangshan-sanyou-and-circr-announce-partnership-to-scale-circ-lyocell-in-china",{"altText":10,"asset":7782,"bgColor":7784,"caption":10,"contain":10,"dimensions":7785,"dominant":7789,"hasAlpha":24,"hotspot":10,"lqip":7791,"originalFilename":7792},{"_ref":7783,"_type":13},"image-a5370c371bfc537d9add8d535d0c37ab6558e87e-1217x808-jpg","#32394d",{"_type":16,"aspectRatio":7786,"height":7787,"width":7788},1.506188118811881,808,1217,{"_type":21,"background":7784,"foreground":22,"population":7790,"title":22},3.21,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYCAwf\u002FxAAkEAABAwQBAwUAAAAAAAAAAAACAQMEAAUGESESExQxMkFCUf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAIA\u002F8QAHBEAAgICAwAAAAAAAAAAAAAAAQIAAwQREjFC\u002F9oADAMBAAIRAxEAPwB4nZzYF8cmzQY5\u002FYk0u6mGY2KKXdanMkipotLtUpJy6zsXWFHbLpaUT4IBSl6BY48CZDQOku0vyPu59VpLcxXiSZGod6mnlklunOuPRBJ1pS0hJxuiqQMQHQtNin4golFEZN4Gg0Ypx\u002FSnc\u002F\u002FZ","Tangshan Sanyou and Circ® Announce Partnership to Scale Circ Lyocell in China - Articles","Tangshan Sanyou and Circ® Announce Partnership to Scale Circ Lyocell in China",{"_id":7795,"content":7796,"publication":8042,"publishedDate":8047,"slug":8048,"tags":10,"thumbnail":8049,"title":8060},"bmpX1k52gftsvVwVz7XcdO",[7797,7801,7805,7812,7816,7841,7855,7862,7869,7876,7883,7890,7905,7909,7915,7928,7932,7939,7946,7950,7957,7964,7971,7981,7985,7992,7999,8009,8013,8020,8027,8034,8038],{"_key":7798,"_type":5246,"children":7799,"markDefs":7800,"style":5278},"387d6b5c99f2",[],[],{"_key":7802,"_type":5246,"children":7803,"markDefs":7804,"style":5278},"c9b5f5103b72",[],[],{"_key":7806,"_type":5246,"children":7807,"markDefs":7811,"style":5278},"e5b5327ffc18",[7808],{"_type":5250,"marks":7809,"text":7810},[5621],"Zalando Furthers Its Commitment to Circularity by Demonstrating Textile-to-Textile Recycling Can Deliver Style, Affordable Fashion",[],{"_key":7813,"_type":5246,"children":7814,"markDefs":7815,"style":5278},"41584c047a1c",[],[],{"_key":7817,"_type":5246,"children":7818,"markDefs":7836,"style":5278},"e448b44348fe",[7819,7822,7824,7827,7830,7833],{"_type":5250,"marks":7820,"text":7821},[5517],"Danville, VA, [July 1, 2025]",{"_type":5250,"marks":7823,"text":7034},[],{"_type":5250,"marks":7825,"text":6303},[7826],"6316aa5f-49eb-47ce-8db1-2a47a73126a6",{"_type":5250,"marks":7828,"text":7829},[],", a leading innovator in textile-to-textile recycling, announces its first brand collaboration with ",{"_type":5250,"marks":7831,"text":5988},[7832],"9cf937b0-9c85-4e8a-b7e7-25c1efd658f2",{"_type":5250,"marks":7834,"text":7835},[],", Europe’s leading online platform for fashion and lifestyle. The two companies have joined forces to unveil the first-ever pieces from Zalando’s private label Anna Field made with Circ Lyocell – a next-gen material derived in part from recycled polycotton textile waste.",[7837,7839],{"_key":7826,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7838},"http:\u002F\u002Fwww.circ.earth",{"_key":7832,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7840},"https:\u002F\u002Fzalando.com\u002F",{"_key":7842,"_type":5246,"children":7843,"markDefs":7853,"style":5278},"a099c18d3949",[7844,7847,7850],{"_type":5250,"marks":7845,"text":7846},[],"Launching on July 1st on ",{"_type":5250,"marks":7848,"text":5988},[7849],"05a46604-4ff9-4283-a50d-1aacc5294720",{"_type":5250,"marks":7851,"text":7852},[],", the release features a blouse and dress available in a stone washed, dark blue color., both made from 100% Circ Lyocell, composed of 40% recycled textile waste. The garments mark a significant step in Zalando's journey towards increasing innovative, recycled materials in its product assortment.",[7854],{"_key":7849,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7840},{"_key":7856,"_type":5246,"children":7857,"markDefs":7861,"style":5278},"8a4fa942dcf9",[7858],{"_type":5250,"marks":7859,"text":7860},[],"Anna Field is one of Zalando’s six private brands, its in-house incubator of new ideas and innovation. While each of them has a focus consumer group in mind, all share the ambition to be inclusive by design and to leverage more sustainable practices from circular design to the use of innovative materials, at competitive prices. Known for its contemporary and feminine style, Anna Field provides a strong platform to explore how circular fashion can become more widely available, while upholding standards of quality, comfort, and design.",[],{"_key":7863,"_type":5246,"children":7864,"markDefs":7868,"style":5278},"617f58c7c009",[7865],{"_type":5250,"marks":7866,"text":7867},[],"This launch with Circ builds on Zalando’s broader commitment to circularity and its direct investment in Circ. By incorporating Circ Lyocell into its private label offering, Zalando takes another step toward supporting the development of closed-loop supply chains, making circularity more approachable and advancing the shift toward a more sustainable fashion future.",[],{"_key":7870,"_type":5246,"children":7871,"markDefs":7875,"style":5278},"4fe95025eec2",[7872],{"_type":5250,"marks":7873,"text":7874},[],"“At Circ, we’re focused on proving that recycled materials can match – and even exceed – the quality, performance, and style of virgin fabrics,” said Peter Majeranowski, CEO of Circ. “Zalando’s scale and ambition make them an ideal partner to show what’s possible. We’re excited to launch this collection with Anna Field and make circular fashion more accessible to consumers across Europe.",[],{"_key":7877,"_type":5246,"children":7878,"markDefs":7882,"style":5278},"2eeff113451a",[7879],{"_type":5250,"marks":7880,"text":7881},[],"“Partnering with Circ allows us to bring cutting-edge recycled materials into our designs, expand our quality and more sustainable assortment, without compromising affordability,” said Aylin Dobberstein, VP of Private Label & Product Supply at Zalando. “As both investors and collaborators, we’re proud that this Circ x Anna Field collection brings textile-to-textile recycling one step closer to the everyday wardrobe. It also reinforces our belief that advancing circularity at scale is only possible through strong, purpose-driven collaboration.”",[],{"_key":7884,"_type":5246,"children":7885,"markDefs":7889,"style":5278},"b07b2c04b878",[7886],{"_type":5250,"marks":7887,"text":7888},[],"Circ Lyocell is produced using pulp made from polycotton, a notoriously difficult material to process that often ends up in landfills or incinerators. Circ is leading the charge in recycling and recovering polycotton blends at commercial scale, turning them into high-quality new materials. This recycled pulp is processed into high-quality lyocell fiber, allowing brands to dramatically reduce their dependence on virgin resources and minimize waste. As global demand for more sustainable materials continues to increase, innovations like Circ’s offer scalable, impactful alternatives that move the industry closer to a truly circular economy.",[],{"_key":7891,"_type":5246,"children":7892,"markDefs":7902,"style":5278},"cf6dacb52c18",[7893,7896,7900],{"_type":5250,"marks":7894,"text":7895},[],"This release is the first of several Zalando offerings featuring Circ materials, with more styles and labels expected in the coming months through Circ’s first launch of their ",{"_type":5250,"marks":7897,"text":7899},[7898],"eb7100d3-6c72-4ed0-8e52-8c808e778a9e","Fiber Club initiative",{"_type":5250,"marks":7901,"text":5801},[],[7903],{"_key":7898,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7904},"https:\u002F\u002Fcorporate.zalando.com\u002Fen\u002Fwere-part-club",{"_key":7906,"_type":5246,"children":7907,"markDefs":7908,"style":5278},"2739169a8264",[],[],{"_key":7910,"_type":5246,"children":7911,"markDefs":7914,"style":5278},"b54ae189be4f",[7912],{"_type":5250,"marks":7913,"text":5671},[5517],[],{"_key":7916,"_type":5246,"children":7917,"markDefs":7926,"style":5278},"397bcc405fcd",[7918,7921,7924],{"_type":5250,"marks":7919,"text":7920},[],"Circ is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by Time and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. 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In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 52 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. 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This agreement significantly advances the commercial production of Circ Polyester in Europe and marks a major milestone in the company’s mission to scale circular alternatives to both polyester and man-made cellulosics (lyocell) in the fashion supply chain.",[8137,8138],{"_key":8124,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6568},{"_key":8131,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8139},"https:\u002F\u002Fwww.selenis.com\u002F",{"_key":8141,"_type":5246,"children":8142,"markDefs":8146,"style":5278},"c87b321b3698",[8143],{"_type":5250,"marks":8144,"text":8145},[],"This industrial collaboration allows Circ to leverage Selenis’ proven polymerization infrastructure and technical expertise to transform recycled monomers from end-of-life textiles into high-quality Circ Polyester, ready for application across apparel categories including activewear, basics and fashion. The result is a scalable, circular solution that integrates seamlessly into existing supply chains.",[],{"_key":8148,"_type":5246,"children":8149,"markDefs":8153,"style":5278},"7d787145a2af",[8150],{"_type":5250,"marks":8151,"text":8152},[],"“Selenis has been a long-standing partner in our journey, and we’re proud to take this next step with them to bring Circ Polyester to market at industrial volumes. This is also a defining moment that affirms Circ’s dual-product strategy, offering both recycled lyocell and polyester—as we meet growing demand for circular materials across categories,” said Peter Majeranowski, CEO of Circ.",[],{"_key":8155,"_type":5246,"children":8156,"markDefs":8160,"style":5278},"3d5ac1380a20",[8157],{"_type":5250,"marks":8158,"text":8159},[],"A trusted producer of high-performance polyesters for various end markets, Selenis brings decades of technical expertise and operational excellence to the partnership. Their collaboration with Circ is advancing the next generation of recycled polyester and expanding the range of circular solutions available to fiber producers, mills, and fashion brands alike.",[],{"_key":8162,"_type":5246,"children":8163,"markDefs":8167,"style":5278},"00bde8c2dbcf",[8164],{"_type":5250,"marks":8165,"text":8166},[],"“This partnership reflects our commitment to reducing waste and scaling up advanced recycling solutions, \"said Duarte Matos Gil, CEO of Selenis. “Circularity is no longer a concept; it must become an industrial reality. Whether it is bottle-to-bottle or textile-to-textile, the goal is the same: materials must complete a full life cycle and return as high-quality products, again and again. A bottle should become a new bottle, not downcycled. A garment should be reborn as another garment, not wasted. To achieve this on a scale, we need both innovation and regulation. Supportive, forward-looking legislation is essential to unlock investment and create a level playing field for truly circular systems.”",[],{"_key":8169,"_type":5246,"children":8170,"markDefs":8174,"style":5278},"acae89a95192",[8171],{"_type":5250,"marks":8172,"text":8173},[],"“While the world was focused on recycling for packaging, our strategy since 2022 was to lead textile circularity,” added Eduardo Santos, Global Head of Corporate Strategy at Selenis. “We committed our resources and innovation to explore the textile side of the problem, even when our core business was in plastics. This partnership with Circ, officially launched in June 2023, represents a tangible step in tackling fast fashion’s impact on the environment. We’ve made strategic advances – first in the U.S. and now, in Italy – strengthening our position in textile circularity across both sides of the Atlantic.”",[],{"_key":8176,"_type":5246,"children":8177,"markDefs":8178,"style":5278},"8a4b228e82d3",[],[],{"_key":8180,"_type":5246,"children":8181,"markDefs":8197,"style":5278},"3c58f160ee1b",[8182,8185,8187,8189,8192,8195],{"_type":5250,"marks":8183,"text":8184},[5517],"ABOUT CIRC®",{"_type":5250,"marks":8186,"text":5667},[],{"_type":5250,"marks":8188,"text":5465},[5517],{"_type":5250,"marks":8190,"text":8191},[]," is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles. Circ is building a truly circular economy for the fashion industry. To ease the way for recycled fibers, Circ operates Circ-Ready, a select community of global supply-chain partners with a demonstrated ability to utilize Circ materials. Headquartered in Danville, Virginia, Circ is a polycotton blend chemical recycler and the company behind the world’s first commercial-scale facility for textile-to-textile polycotton recycling, currently under development in Saint-Avold, France. A 2023 Earthshot Prize Finalist, 2024 Fast Company Most Innovative Company, and Certified B Corporation, Circ is revitalizing the future of material technology and manufacturing. 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targets 70,000 metric tons a year",[],{"_key":8272,"_type":5246,"children":8273,"level":5623,"listItem":5624,"markDefs":8278,"style":5278},"74fbc3b7e4cc",[8274],{"_key":8275,"_type":5250,"marks":8276,"text":8277},"BdOU0U0xFBxFenCTMZDBzD",[],"Site in northeastern France to create 200 jobs",[],{"_key":8280,"_type":5246,"children":8281,"markDefs":8286,"style":5278},"64417b66a72b",[8282],{"_key":8283,"_type":5250,"marks":8284,"text":8285},"BdOU0U0xFBxFenCTMZDC0H",[],"LONDON, May 16 (Reuters) - U.S. textile recycling firm Circ has received backing from the French government and European Union to build a $500 million plant in France that will be the first to recover cotton and polyester on an industrial scale, its chief executive told Reuters.",[],{"_key":8288,"_type":5246,"children":8289,"markDefs":8294,"style":5278},"bc7e2253cceb",[8290],{"_key":8291,"_type":5250,"marks":8292,"text":8293},"BdOU0U0xFBxFenCTMZDC1L",[],"Announced by the French government on Friday, the plant at Saint-Avold in the northeast of the country will be able to process 70,000 metric tons a year after it starts operating in 2028, and employ 200 people.",[],{"_key":8296,"_type":5246,"children":8297,"markDefs":8302,"style":5278},"65840eac335e",[8298],{"_key":8299,"_type":5250,"marks":8300,"text":8301},"BdOU0U0xFBxFenCTMZDC2P",[],"Funded through a mix of equity and debt, the 450 million euro ($504.09 million) plant will look to access grants and guarantees including the Strategic Projects Guarantee from the French state, Chief Executive Peter Majeranowski said.",[],{"_key":8304,"_type":5246,"children":8305,"markDefs":8310,"style":5278},"02ee9f32af2e",[8306],{"_key":8307,"_type":5250,"marks":8308,"text":8309},"BdOU0U0xFBxFenCTMZDC3T",[],"Creating a 'circular economy' by recycling more is a key part of the EU's efforts to reach net-zero emissions by 2050, although efforts to-date have been patchy. Majeranowski said the new factory would mark a turning point for the industry.",[],{"_key":8312,"_type":5246,"children":8313,"markDefs":8318,"style":5278},"ca402545fabb",[8314],{"_key":8315,"_type":5250,"marks":8316,"text":8317},"BdOU0U0xFBxFenCTMZDC4X",[],"\"This will be the world's first industrial scale polycotton (recycling plant),\" he said. \"Now, most of the clothing produced is a blend of polyester and cotton, and that makes it very difficult to recycle, so having this facility is a major landmark milestone.\"",[],{"_key":8320,"_type":5246,"children":8321,"markDefs":8326,"style":5278},"23d8b2e5502b",[8322],{"_key":8323,"_type":5250,"marks":8324,"text":8325},"BdOU0U0xFBxFenCTMZDC5b",[],"The U.N. has said the fashion industry is responsible for up to 10% of global greenhouse gas emissions and uses more energy than the aviation and shipping industries combined. The industry is also a major consumer of water and polluter of water sources.",[],{"_key":8328,"_type":5246,"children":8329,"markDefs":8334,"style":5278},"0c8a83a14887",[8330],{"_key":8331,"_type":5250,"marks":8332,"text":8333},"BdOU0U0xFBxFenCTMZDC6f",[],"A number of companies are developing technologies to recycle the millions of tons of polycotton waste created every year, amid demand from retailers keen to burnish their sustainability credentials and meet tougher regulations.",[],{"_key":8336,"_type":5246,"children":8337,"markDefs":8342,"style":5278},"d7ff26dad066",[8338],{"_key":8339,"_type":5250,"marks":8340,"text":8341},"BdOU0U0xFBxFenCTMZDC7j",[],"Circ uses hydrothermal technology to break down the polyester without damaging the cotton, such that both can be recovered in the same process and reused.",[],{"_key":8344,"_type":5246,"children":8345,"markDefs":8359,"style":5278},"23481ebb7c82",[8346,8350,8355],{"_key":8347,"_type":5250,"marks":8348,"text":8349},"BdOU0U0xFBxFenCTMZDC8n",[],"Clothing retailers Inditex ",{"_key":8351,"_type":5250,"marks":8352,"text":8354},"BdOU0U0xFBxFenCTMZDC9r",[8353],"c90e1fb3-f9b7-4b2c-b618-c0395b4875a7","(ITX.MC), opens new tab",{"_key":8356,"_type":5250,"marks":8357,"text":8358},"BdOU0U0xFBxFenCTMZDCAv",[]," and Patagonia have both taken stakes in Circ and its recycled materials are already being used by brands including Inditex-owned Zara.",[8360],{"_key":8353,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8361},"https:\u002F\u002Fwww.reuters.com\u002Fmarkets\u002Fcompanies\u002FITX.MC",{"_key":8363,"_type":5246,"children":8364,"markDefs":8369,"style":5278},"54b7d78b9f26",[8365],{"_key":8366,"_type":5250,"marks":8367,"text":8368},"BdOU0U0xFBxFenCTMZDCBz",[],"Partners in the building of the factory include Worley, GEA, and Andritz and the aim is to use it as a model for future plants, Majeranowski said, with strong demand from producers and suppliers keen to help fashion firms meet their climate goals.",[],{"_key":8371,"_type":5246,"children":8372,"markDefs":8377,"style":5278},"266a203a477f",[8373],{"_key":8374,"_type":5250,"marks":8375,"text":8376},"BdOU0U0xFBxFenCTMZDCD3",[],"\"We have a lot of interest from all over the world, from South Asia, East Asia, in the States of course, Canada, Australia,\" he said.",[],{"_key":8379,"_type":5246,"children":8380,"markDefs":8385,"style":5278},"2661a9c8e25d",[8381],{"_key":8382,"_type":5250,"marks":8383,"text":8384},"BdOU0U0xFBxFenCTMZDCE7",[],"($1 = 0.8927 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France: In Saint-Avold, the American company Circ wants to build a chemical textile recycling plant - Articles","Circ to build $500 million cotton, polyester recycling plant in France",{"_id":8430,"content":8431,"publication":8483,"publishedDate":8488,"slug":8489,"tags":10,"thumbnail":8490,"title":8494},"gEAy8ueX6LmXi4Ket8qBKs",[8432,8440,8448,8467,8471,8475],{"_key":8433,"_type":5246,"children":8434,"markDefs":8439,"style":5278},"b6a03b4a9b5f",[8435],{"_key":8436,"_type":5250,"marks":8437,"text":8438},"59v5Knea4M1GV72r9dmTBm",[],"Olivier Cognasse",[],{"_key":8441,"_type":5246,"children":8442,"markDefs":8447,"style":5278},"6b0c8689024c",[8443],{"_key":8444,"_type":5250,"marks":8445,"text":8446},"59v5Knea4M1GV72r9dmTGx",[5621],"After the failures of chemical plastic recycling, there's finally some good news on the circular economy front with the announcement of a textile project in Saint-Avold at Choose France 2025. Conor Hartman, global managing director at CIRC, and Guillaume Thomé, managing director for France, present the project in an interview with L'Usine Nouvelle.",[],{"_key":8449,"_type":5246,"children":8450,"markDefs":8464,"style":5278},"8651406532ea",[8451,8455,8460],{"_key":8452,"_type":5250,"marks":8453,"text":8454},"59v5Knea4M1GV72r9dmTM8",[],"FRANCE, May 19 (L'Usine Nouvelle) - In Saint-Avold (Moselle), one chemical recycling project may be hiding another. While the ",{"_key":8456,"_type":5250,"marks":8457,"text":8459},"59v5Knea4M1GV72r9dmTRJ",[8458],"fb86be8e-f07e-4b46-a0de-758b99ac0165","Loop\u002FSuez initiative for chemical recycling of plastics",{"_key":8461,"_type":5250,"marks":8462,"text":8463},"59v5Knea4M1GV72r9dmTWU",[]," has been put on hold, an American company, CIRC, is unleashing another ambitious project. This textile recycling startup based in Virginia indicates that it wants to build a chemical recycling plant for textiles there. A €450 million investment was announced at the Choose France summit on May 19, 2025.",[8465],{"_key":8458,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8466},"https:\u002F\u002Fwww.usinenouvelle.com\u002Farticle\u002Fle-recyclage-chimique-a-du-plomb-dans-l-aile-en-france.N2225011",{"_key":8468,"_type":5246,"children":8469,"markDefs":8470,"style":5278},"87bb06db2da8",[],[],{"_key":8472,"_type":5246,"children":8473,"markDefs":8474,"style":5278},"923fb394f6c2",[],[],{"_key":8476,"_type":6631,"caption":8477,"includeCaption":24,"markDefs":10,"media":8478},"220c13633e8a",{"position":6633},{"data":8479,"type":88},{"altText":10,"asset":8480,"bgColor":8393,"caption":10,"contain":10,"dimensions":8481,"dominant":8482,"hasAlpha":24,"hotspot":10,"lqip":8399,"originalFilename":8400},{"_ref":8392,"_type":13},{"_type":16,"aspectRatio":8395,"height":6641,"width":8396},{"_type":21,"background":8393,"foreground":158,"population":8398,"title":22},{"author":8413,"logo":8484},{"altText":10,"asset":8485,"bgColor":5373,"caption":10,"contain":10,"dimensions":8486,"dominant":8487,"hasAlpha":33,"hotspot":10,"lqip":8412,"originalFilename":8413},{"_ref":8405,"_type":13},{"_type":16,"aspectRatio":8407,"height":8408,"width":8409},{"_type":21,"background":5373,"foreground":22,"population":8411,"title":22},"2025-05-16","\u002Fpress\u002Fchoose-france-in-saint-avold-the-american-company-circ-wants-to-build-a-chemical-textile-recycling-plant",{"altText":10,"asset":8491,"bgColor":8419,"caption":10,"contain":10,"dimensions":8492,"dominant":8493,"hasAlpha":24,"hotspot":10,"lqip":8426,"originalFilename":8427},{"_ref":8418,"_type":13},{"_type":16,"aspectRatio":8421,"height":8422,"width":8423},{"_type":21,"background":8419,"foreground":22,"population":8425,"title":22},"Choose France: In Saint-Avold, the American company Circ wants to build a chemical textile recycling plant",{"_id":8496,"content":8497,"publication":8577,"publishedDate":8588,"slug":8589,"tags":10,"thumbnail":8590,"title":8600},"bmpX1k52gftsvVwVz7XUVO",[8498,8502,8506,8513,8520,8530,8540,8550,8560,8573],{"_key":8499,"_type":5246,"children":8500,"markDefs":8501,"style":5278},"83b8359e4a98",[],[],{"_key":8503,"_type":5246,"children":8504,"markDefs":8505,"style":5278},"21bacb10f8a1",[],[],{"_key":8507,"_type":5246,"children":8508,"markDefs":8512,"style":5278},"72980616e90d",[8509],{"_type":5250,"marks":8510,"text":8511},[5621],"Industry players have long lobbied for tariffs to reinvigorate the American garment industry and mitigate clothing waste. But some fear the Trump administration’s hawkish trade policy is more of an obstacle than an opportunity for domestic circularity",[],{"_key":8514,"_type":5246,"children":8515,"markDefs":8519,"style":5278},"1033a71ba286",[8516],{"_type":5250,"marks":8517,"text":8518},[5517],"KEY HIGHLIGHTS FROM PIECE",[],{"_key":8521,"_type":5246,"children":8522,"markDefs":8529,"style":5278},"d4d4debb983b",[8523,8526],{"_type":5250,"marks":8524,"text":8525},[5517],"Tariffs Complicate Circular Supply Chains",{"_type":5250,"marks":8527,"text":8528},[],": The Trump administration's tariffs disrupted the operations of circular fashion brands, many of which rely on international partners for textile recycling and re-manufacturing—key steps in creating a closed-loop fashion system.",[],{"_key":8531,"_type":5246,"children":8532,"markDefs":8539,"style":5278},"ff0f61215e28",[8533,8536],{"_type":5250,"marks":8534,"text":8535},[5517],"Small Brands Disproportionately Affected",{"_type":5250,"marks":8537,"text":8538},[],": Emerging sustainable labels, which already face logistical and financial hurdles, are especially vulnerable to tariff-related cost increases, limiting their ability to scale and compete with larger brands.",[],{"_key":8541,"_type":5246,"children":8542,"markDefs":8549,"style":5278},"4d0c35e22547",[8543,8546],{"_type":5250,"marks":8544,"text":8545},[5517],"Policy Misalignment with Sustainability Goals",{"_type":5250,"marks":8547,"text":8548},[],": While circular fashion supports long-term environmental goals, U.S. trade policies focused on penalizing imports may inadvertently undermine these efforts by raising the cost and complexity of sustainable production.",[],{"_key":8551,"_type":5246,"children":8552,"markDefs":8559,"style":6793},"a35e1564fac6",[8553,8556],{"_type":5250,"marks":8554,"text":8555},[5517],"\"Industry leaders say tariffs alone won’t boost domestic industries — they need positive incentives and infrastructure, too. 'The circular fashion transition relies on long-term offtake commitments, industrial-scale infrastructure and policy stability...' says Peter Majeranowski, president of textile recycling company Circ. 'We’ve intentionally designed our model to be resilient to this kind of volatility by making it strategically global, energy secure and less exposed to short-term trade shocks. But to build a circular economy for fashion at scale, we need more than trade policy. We need real investment in textile recycling infrastructure and a clear industrial strategy that rewards long-term innovation, not just penalises the status quo.",{"_type":5250,"marks":8557,"text":8558},[],"'\"",[],{"_key":8561,"_type":5246,"children":8562,"markDefs":8570,"style":5278},"9e4566afdd8b",[8563,8566],{"_type":5250,"marks":8564,"text":8565},[],"Read the full piece on ",{"_type":5250,"marks":8567,"text":8569},[8568],"ac1d0991-a3f7-4253-b3cf-942b02053f44","Vogue Business",[8571],{"_key":8568,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8572},"https:\u002F\u002Fwww.voguebusiness.com\u002Fstory\u002Fsustainability\u002Fcircular-fashion-faces-its-own-challenges-under-trumps-tariffs",{"_key":8574,"_type":5246,"children":8575,"markDefs":8576,"style":5278},"ebdea8b652fa",[],[],{"author":5505,"logo":8578},{"altText":10,"asset":8579,"bgColor":5373,"caption":10,"contain":10,"dimensions":8581,"dominant":8585,"hasAlpha":33,"hotspot":10,"lqip":8587,"originalFilename":5593},{"_ref":8580,"_type":13},"image-8ab03033e74a06a8ee75c93fcafc4c1eeeb7a4c4-458x196-png",{"_type":16,"aspectRatio":8582,"height":8583,"width":8584},2.336734693877551,196,458,{"_type":21,"background":5373,"foreground":22,"population":8586,"title":22},0.45,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAYAAAAywQxIAAAACXBIWXMAAAsTAAALEwEAmpwYAAABTklEQVR4nE3S72uOYRjG8QcvFTaEkmc1I3swG7ZhfqYIhZrMbGx+NOVXXpA3Xivv\u002FbvnR6eO1e66us7u676\u002F53GcxzXAZzzDEBO4gguYyzqLS6mX8LiqXuIUxnAHb\u002FAAzwd4gvVArmIVs5jHW2zhEaYwmR+3quoM9uN+RDV4toHnA+yDZXzdAfyNv3gR9cPAP2FUVfvS4DvuVtXxBh5rG4EtR1HbW8Av\u002FGkrcXAP7\u002FAlozjQwKr6htuYbuBezOA6Lkf6NM7hYZrdwsXUrXYl34xV1c04vNHwBu6J9KM4gZPZh6mndsxvlOYd0um4G1XVYhQvDfrBbhzKwbaanmOH1MleS92rlbSbft83ovfO4TDGt4G7ouhVEmtLTzO7jVyLzczvQ25Cz7vPV2L7YAv7Dwu07XV6P6vqPdayusHHzO41fiSEbtCN+mp10kca+A+pYj1nyKWn2wAAAABJRU5ErkJggg==","2025-05-08","\u002Fpress\u002Fcircular-fashion-under-trumps-tariffs",{"altText":10,"asset":8591,"bgColor":8593,"caption":10,"contain":10,"dimensions":8594,"dominant":8596,"hasAlpha":24,"hotspot":10,"lqip":8598,"originalFilename":8599},{"_ref":8592,"_type":13},"image-0be9812ad6fc9e47869ae1ad0602218656755e85-8192x4608-jpg","#917d6f",{"_type":16,"aspectRatio":17,"height":8595,"width":5490},4608,{"_type":21,"background":8593,"foreground":22,"population":8597,"title":22},7.22,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUBAwQH\u002F8QAHxAAAQQCAwEBAAAAAAAAAAAAAgEDBAUAERMhkjWR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAAB\u002F8QAFREBAQAAAAAAAAAAAAAAAAAAABH\u002F2gAMAwEAAhEDEQA\u002FAOlxpFPEb441txhvehy8bOvU\u002Fsn+5pKmrkXqGz5yEqoCF1EZ84aE0udboHnTcclAZku1Ih2qrhjRayEirqM15wyja\u002F\u002FZ","Circular Fashion Under Trump's Tariffs - Articles","Circular Fashion Under Trump's Tariffs",{"_id":8602,"content":8603,"publication":8956,"publishedDate":8967,"slug":8968,"tags":10,"thumbnail":8969,"title":8978},"B69Sqdsr253phUdj305ksu",[8604,8608,8612,8619,8626,8642,8649,8656,8663,8670,8677,8684,8691,8707,8720,8736,8751,8758,8765,8772,8779,8794,8809,8816,8823,8838,8853,8868,8875,8882,8897,8912,8924,8931,8938,8945,8952],{"_key":8605,"_type":5246,"children":8606,"markDefs":8607,"style":5278},"9c879ff4ea64",[],[],{"_key":8609,"_type":5246,"children":8610,"markDefs":8611,"style":5278},"c4c009705236",[],[],{"_key":8613,"_type":5246,"children":8614,"markDefs":8618,"style":5278},"019286b4b834",[8615],{"_type":5250,"marks":8616,"text":8617},[5621],"BNEF’s annual Pioneers award recognizes game-changing technologies or innovations with the potential to accelerate the transition toward a net-zero economy across three key climate challenges.",[],{"_key":8620,"_type":5246,"children":8621,"markDefs":8625,"style":5278},"1d325ab30b7b",[8622],{"_type":5250,"marks":8623,"text":8624},[],"BloombergNEF (BNEF) today announced the winners of its 2025 Pioneers award, recognizing 12 early-stage companies working to introduce technologies and products that will accelerate global decarbonization and help economies adapt to climate change. This year’s winners include companies improving the resilience of food supply chains, developing novel routes for electrifying industrial heat, and pushing energy storage systems into new markets – among many others.",[],{"_key":8627,"_type":5246,"children":8628,"markDefs":8639,"style":5278},"448eec000fbd",[8629,8632,8636],{"_type":5250,"marks":8630,"text":8631},[],"Since its inception over a decade ago, the ",{"_type":5250,"marks":8633,"text":8635},[8634],"ac15619e-a4aa-465b-b103-e03ac5f5cc74","BNEF Pioneers program",{"_type":5250,"marks":8637,"text":8638},[]," has witnessed significant advancements in the development and implementation of technologies and solutions aimed at decarbonizing the global economy. While BNEF analysis estimates that global emissions may have peaked in 2024, there are still many urgent obstacles to overcome for the world to reach net-zero emissions. Further, climate change is already impacting, and will continue to impact, the world. For the first time, the Pioneers program sought innovations helping to manage the impacts of climate change.",[8640],{"_key":8634,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8641},"https:\u002F\u002Fabout.bnef.com\u002Fbnefpioneers\u002F",{"_key":8643,"_type":5246,"children":8644,"markDefs":8648,"style":5278},"1b9603bbad37",[8645],{"_type":5250,"marks":8646,"text":8647},[],"The BNEF Pioneers award aims to highlight companies that are making significant strides in sectors or areas that still face challenges. This year, BNEF invited nominations from ventures specifically targeting three climate-tech innovation areas:",[],{"_key":8650,"_type":5246,"children":8651,"markDefs":8655,"style":5278},"6d6aeeab347c",[8652],{"_type":5250,"marks":8653,"text":8654},[],"1. Making light industry more sustainable",[],{"_key":8657,"_type":5246,"children":8658,"markDefs":8662,"style":5278},"8dec637eb0d1",[8659],{"_type":5250,"marks":8660,"text":8661},[],"2. Innovations in energy storage",[],{"_key":8664,"_type":5246,"children":8665,"markDefs":8669,"style":5278},"405e3797d90f",[8666],{"_type":5250,"marks":8667,"text":8668},[],"3. Boosting climate adaptation capabilities",[],{"_key":8671,"_type":5246,"children":8672,"markDefs":8676,"style":5278},"d40db6cd0baf",[8673],{"_type":5250,"marks":8674,"text":8675},[],"The competition received over 700 applications from 35 markets. These were evaluated by the BNEF analyst team against three criteria: the potential impact on greenhouse gas emissions and the planet, the degree of technology innovation and originality, and the likelihood of adoption and potential scalability.",[],{"_key":8678,"_type":5246,"children":8679,"markDefs":8683,"style":5912},"19e6833230cf",[8680],{"_type":5250,"marks":8681,"text":8682},[],"The winners of the 2025 BNEF Pioneers are:",[],{"_key":8685,"_type":5246,"children":8686,"markDefs":8690,"style":5912},"db8c535763c4",[8687],{"_type":5250,"marks":8688,"text":8689},[],"Challenge 1: Making light industry more sustainable",[],{"_key":8692,"_type":5246,"children":8693,"markDefs":8704,"style":5278},"9345abc43bdc",[8694,8697,8701],{"_type":5250,"marks":8695,"text":8696},[],"* ",{"_type":5250,"marks":8698,"text":8700},[8699,5517],"85202907-b522-4175-a7c1-b8b80d15dbe4","AtmosZero",{"_type":5250,"marks":8702,"text":8703},[],"is electrifying steam production globally with its Boiler 2.0 technology and generating steam that is cost-effective, scalable and deployable today.",[8705],{"_key":8699,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8706},"https:\u002F\u002Fatmoszero.energy\u002F",{"_key":8708,"_type":5246,"children":8709,"markDefs":8718,"style":5278},"0640b9fd4b43",[8710,8712,8715],{"_type":5250,"marks":8711,"text":8696},[],{"_type":5250,"marks":8713,"text":5465},[8714,5517],"826640f5-0c65-4fc2-b558-7258e4341e71",{"_type":5250,"marks":8716,"text":8717},[]," is a textile-to-textile recycling innovator with the technology to recycle and recover polycotton blends, transforming waste into new, circular raw materials for the industry.",[8719],{"_key":8714,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":8721,"_type":5246,"children":8722,"markDefs":8733,"style":5278},"99f4680e4e62",[8723,8727,8730],{"_type":5250,"marks":8724,"text":8726},[8725],"dd320067-6d92-4dd2-9f7b-7eda9398486c","*",{"_type":5250,"marks":8728,"text":8729},[8725,5517]," Everdye",{"_type":5250,"marks":8731,"text":8732},[]," is developing bio-based dyeing solutions to decarbonize the textile industry.",[8734],{"_key":8725,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8735},"https:\u002F\u002Feverdye.fr\u002F",{"_key":8737,"_type":5246,"children":8738,"markDefs":8748,"style":5278},"72290376dde4",[8739,8741,8745],{"_type":5250,"marks":8740,"text":8696},[],{"_type":5250,"marks":8742,"text":8744},[8743,5517],"c21a3f51-0ff5-47f5-bac3-ac55dca7d181","Rondo",{"_type":5250,"marks":8746,"text":8747},[]," is helping the world’s most difficult-to-decarbonize industries rapidly lower their energy costs and carbon emissions.",[8749],{"_key":8743,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8750},"https:\u002F\u002Fwww.rondo.com\u002F",{"_key":8752,"_type":5246,"children":8753,"markDefs":8757,"style":5278},"0b571998f52e",[8754],{"_type":5250,"marks":8755,"text":8756},[],"Having made many of the easier early gains in sectors such as electricity generation and transportation, the energy transition needs to find pathways to reduce greenhouse gas emissions in hard-to-abate sectors. Today, one-third of industrial emissions are derived from ‘light’ industries such as pulp and paper, food and beverage production, textiles, and glass and ceramics.",[],{"_key":8759,"_type":5246,"children":8760,"markDefs":8764,"style":5278},"aee8bc263123",[8761],{"_type":5250,"marks":8762,"text":8763},[],"Two of our winners in this challenge offer technical pathways to electrify low-temperature industrial heat, displacing the incumbent fossil fuel boilers. Rondo’s thermal battery can store cheap intermittent electricity quickly and then discharge the energy as steam to serve industrial heat demand throughout the day. By contrast, AtmosZero’s industrial air-source heat pump is not site specific, allowing them to be deployed more rapidly than existing products.",[],{"_key":8766,"_type":5246,"children":8767,"markDefs":8771,"style":5278},"b18ceceb77be",[8768],{"_type":5250,"marks":8769,"text":8770},[],"By contrast, Circ and Everdye both address the environmental impact of the textiles industry, which currently accounts for around 8% of global greenhouse gas emissions. Circ’s textile recycling process keeps used textiles out of landfill and displaces fossil fuel feedstocks in virgin fiber production, whereas Everdye’s dyeing technology eliminates the need for heat during dyeing.",[],{"_key":8773,"_type":5246,"children":8774,"markDefs":8778,"style":5912},"994681656941",[8775],{"_type":5250,"marks":8776,"text":8777},[5517],"Challenge 2: Innovations in energy storage",[],{"_key":8780,"_type":5246,"children":8781,"markDefs":8791,"style":5278},"4c41cff8d86d",[8782,8784,8788],{"_type":5250,"marks":8783,"text":8726},[],{"_type":5250,"marks":8785,"text":8787},[5517,8786],"4f6941ec-326a-4144-8238-733c471c4cfa"," Hytzer",{"_type":5250,"marks":8789,"text":8790},[],"is transforming high-performance and high-safety solid-state battery (SSB) technologies into commercial products.",[8792],{"_key":8786,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8793},"https:\u002F\u002Fwww.hytzer.com\u002F",{"_key":8795,"_type":5246,"children":8796,"markDefs":8806,"style":5278},"c2b27e1e6c04",[8797,8799,8803],{"_type":5250,"marks":8798,"text":8696},[],{"_type":5250,"marks":8800,"text":8802},[5517,8801],"8686ff1d-3be8-4b19-aeb8-23b0da88437c","Instagrid",{"_type":5250,"marks":8804,"text":8805},[],"is redefining portable power, offering innovative, sustainable solutions that meet demanding off-grid energy needs.",[8807],{"_key":8801,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8808},"https:\u002F\u002Finstagrid.com\u002Fus",{"_key":8810,"_type":5246,"children":8811,"markDefs":8815,"style":5278},"8dcb61f9386b",[8812],{"_type":5250,"marks":8813,"text":8814},[],"These BNEF Pioneers are both driving innovation in the already mature sector of energy storage. Instagrid’s ONE and GO products utilize lithium battery technology to displace highly polluting diesel generators in a wide range of off-grid applications, such as construction sites or film sets. Hytzer, meanwhile, is a leader in the production of solid-state batteries, which promise improvements in cost, safety and energy density over incumbent chemistries.",[],{"_key":8817,"_type":5246,"children":8818,"markDefs":8822,"style":5912},"05713b25b053",[8819],{"_type":5250,"marks":8820,"text":8821},[5517],"Challenge 3: Boosting climate adaptation capabilities",[],{"_key":8824,"_type":5246,"children":8825,"markDefs":8835,"style":5278},"a2cd3fa5fe33",[8826,8828,8832],{"_type":5250,"marks":8827,"text":8696},[],{"_type":5250,"marks":8829,"text":8831},[5517,8830],"3eaf2b31-dc02-4c9b-af59-418698e155b4","AiDASH",{"_type":5250,"marks":8833,"text":8834},[],"is making critical infrastructure industries climate-resilient and secure with a satellite-first AI platform.",[8836],{"_key":8830,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8837},"https:\u002F\u002Fwww.aidash.com\u002F",{"_key":8839,"_type":5246,"children":8840,"markDefs":8850,"style":5278},"dc3c081cb697",[8841,8843,8847],{"_type":5250,"marks":8842,"text":8696},[],{"_type":5250,"marks":8844,"text":8846},[5517,8845],"cf129aac-c7d5-4c6f-b69e-4023c98c8eab","Beewise",{"_type":5250,"marks":8848,"text":8849},[],"is helping make pollination services more resilient. Its AI-operated robotic beehives protect bees from extreme weather, disease and chemicals.",[8851],{"_key":8845,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8852},"https:\u002F\u002Fbeewise.ag\u002Fhome",{"_key":8854,"_type":5246,"children":8855,"markDefs":8865,"style":5278},"c247024827e0",[8856,8858,8862],{"_type":5250,"marks":8857,"text":8696},[],{"_type":5250,"marks":8859,"text":8861},[5517,8860],"bd525223-d24c-407d-a53a-390bb8ceff65","InnerPlant",{"_type":5250,"marks":8863,"text":8864},[],"is engineering crops that emit optical signals when stressed, providing farmers with early and actionable data that helps improve yields and reduce chemical use.",[8866],{"_key":8860,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8867},"https:\u002F\u002Finnerplant.com\u002F",{"_key":8869,"_type":5246,"children":8870,"markDefs":8874,"style":5278},"ed7041310fd1",[8871],{"_type":5250,"marks":8872,"text":8873},[],"Whether the world is brought onto a two-degree emissions pathway or not, climate change has already had, and will continue to have, significant impacts. Two of the companies selected are helping to improve food security, with InnerPlant’s genetically modified soybeans allowing for earlier diagnosis of, and more precise intervention against, fungal infections. Beewise is focused on a different dimension of food security, improving the resilience of pollination services by protecting bee colonies. By contrast, AiDASH is improving the reliability of critical infrastructure such as power grids in the face of increased physical climate risk.",[],{"_key":8876,"_type":5246,"children":8877,"markDefs":8881,"style":5912},"a91a08ae7f26",[8878],{"_type":5250,"marks":8879,"text":8880},[5517],"Wildcards:",[],{"_key":8883,"_type":5246,"children":8884,"markDefs":8894,"style":5278},"8acbb8e6c754",[8885,8887,8891],{"_type":5250,"marks":8886,"text":8696},[],{"_type":5250,"marks":8888,"text":8890},[8889,5517],"93224e18-fc42-4532-98ac-d560d22de447","Binding Solutions Limited",{"_type":5250,"marks":8892,"text":8893},[]," is making cold agglomerated pellets to significantly cut CO2 emissions, lower capital requirements and reduce process complexity in iron making, enabling green steel production at scale.",[8895],{"_key":8889,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8896},"https:\u002F\u002Fwww.bindingsolutions.uk\u002F",{"_key":8898,"_type":5246,"children":8899,"markDefs":8909,"style":5278},"fd57b53b2869",[8900,8902,8906],{"_type":5250,"marks":8901,"text":8696},[],{"_type":5250,"marks":8903,"text":8905},[8904,5517],"fa915a4e-762f-4631-b550-c1288bd281e5","Coolbrook",{"_type":5250,"marks":8907,"text":8908},[]," is decarbonizing major industrial sectors with innovative rotating technology that replaces the burning of fossil fuels.",[8910],{"_key":8904,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8911},"https:\u002F\u002Fcoolbrook.com\u002F",{"_key":8913,"_type":5246,"children":8914,"markDefs":8923,"style":5278},"45959d4c46f2",[8915,8917,8920],{"_type":5250,"marks":8916,"text":8696},[],{"_type":5250,"marks":8918,"text":8919},[5517],"Reclinker",{"_type":5250,"marks":8921,"text":8922},[]," is making low-carbon, recycled cement, processing it through steel electric arc furnaces.",[],{"_key":8925,"_type":5246,"children":8926,"markDefs":8930,"style":5278},"24fbc8934013",[8927],{"_type":5250,"marks":8928,"text":8929},[],"The Wildcard winners are organizations working outside of this year’s three core subject areas. These all have a focus on reducing the pollution associated with industrial processes. Two companies are aiding electrification, with Coolbrook manufacturing rotating heaters capable of producing 1,700C electrically powered heat. A modified version of the technology can also be used for naphtha cracking. Reclinker, meanwhile, has developed a new process for making recycled cement, using steel electric arc furnaces, simultaneously reducing steel recycling emissions.",[],{"_key":8932,"_type":5246,"children":8933,"markDefs":8937,"style":5278},"f777d15749eb",[8934],{"_type":5250,"marks":8935,"text":8936},[],"Binding Solutions Limited offers a process to upgrade iron fines into pellets, a feedstock for steelmaking. This process does not require thermal energy, which cuts out a significant cause of fossil fuel usage.",[],{"_key":8939,"_type":5246,"children":8940,"markDefs":8944,"style":5912},"fa97b6052164",[8941],{"_type":5250,"marks":8942,"text":8943},[],"About BloombergNEF",[],{"_key":8946,"_type":5246,"children":8947,"markDefs":8951,"style":5278},"d8ef127e167e",[8948],{"_type":5250,"marks":8949,"text":8950},[],"BloombergNEF (BNEF) is a strategic research provider covering global commodity markets and the disruptive technologies driving the transition to a low-carbon economy. Our expert coverage assesses pathways for the power, transport, industry, buildings and agriculture sectors to adapt to the energy transition. 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Both companies are committed to pioneering advancements in material recycling, ensuring that fibers and filaments produced from Circ’s recycled inputs set new benchmarks for sustainability in the industry.",[],{"_key":9068,"_type":5246,"children":9069,"markDefs":9072,"style":5278},"043b17364679",[9070],{"_type":5250,"marks":9071,"text":6021},[5517],[],{"_key":9074,"_type":5246,"children":9075,"markDefs":9093,"style":5278},"4986877ad19d",[9076,9079,9082,9085,9088,9091],{"_type":5250,"marks":9077,"text":5465},[9078],"73626a4e-3293-4bfc-9997-bdfa6add2df9",{"_type":5250,"marks":9080,"text":9081},[]," is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles. Circ is building a truly circular economy for the fashion industry. 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Using advanced technology, Acegreen develops products from sustainable wood pulp that supports responsible forest management, protects ecologically and culturally important forests, respects the rights of local communities and indigenous groups. By building greener supply chains, Acegreen strives to make a positive impact in various applications. To learn more, visit ",{"_type":5250,"marks":9111,"text":9113},[9112],"7625c3d8-4cb5-40e9-b92b-5b6f74031121","www.acegreen.com.tw.",[9115],{"_key":9112,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9116},"http:\u002F\u002Fwww.acegreen.com.tw\u002F",{"_key":9118,"_type":5246,"children":9119,"markDefs":9120,"style":5278},"4477b7c99d58",[],[],{"author":5505,"logo":9122},{"altText":10,"asset":9123,"bgColor":5373,"caption":10,"contain":10,"dimensions":9124,"dominant":9125,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-04-15","\u002Fpress\u002Fcirc-and-acegreen-announce-strategic-partnership-to-scale-textile-to-textile-recycling",{"altText":10,"asset":9129,"bgColor":9131,"caption":10,"contain":10,"dimensions":9132,"dominant":9135,"hasAlpha":24,"hotspot":10,"lqip":9137,"originalFilename":9138},{"_ref":9130,"_type":13},"image-5bb066f79c2055c00fcf386fc83d9fb12213a817-1000x1500-png","#b1b5bd",{"_type":16,"aspectRatio":6769,"height":9133,"width":9134},1500,1000,{"_type":21,"background":9131,"foreground":158,"population":9136,"title":22},3.55,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAeCAIAAACjcKk8AAAACXBIWXMAAAsTAAALEwEAmpwYAAADaUlEQVR4nOVUS28bVRSeuY9z7507M\u002FbM5GWnzosmjhMnqe3m2WTiJH4kdhqbNtRKoQSyaKuWUErVikdUJNTSChBCCMQC1IpNS6G4zYLQ7Np\u002Fhu6YLoBIOGuOrmb3zfed75zvaNr\u002FphBCOKhDoXSEECEEgDHGGeOHIcSYAnAugHEAoJQeQioAE4aU0jRefpuTq+uEUGnaXd19qdT4xNSJyWk\u002FMz7TFBhjDMBaWttXStWPdm7d+uyrm59+vvPJnSbByqRINPbmW+fv\u002FfTLo8e\u002FP3i0+2t9r1nNjPG29mhtY\u002FPH+w\u002FrT\u002Ffru\u002Ft7+y+a4G2AOQ873kq5+t339x\u002FX\u002F\u002FjtybO9Z8+blI2BMcOQmeOTOzdv\u002F3Dv4YOfd+u7+02BEUJUbQaPRKL5Ynn7yo27X3xz98tvmwI3yFlA3tbeMTqWzuVL2cVis+DANsI5N00z7LgdkWh3T5+GEG48Xdf\u002FC48YY7Ztu27LQDyRK5Q0CgyCRykQQhBCmnbwXxDCjHEpzVhXT\u002Fnkq9eu72iEUEIopdDICgBTWTtIBcaEMSGE0T+Q2Hz7wu07X2uYEEIoJhRjTAgNEsPQv7MaTBsY51z09vWfWj975eqHWjjsOo5nmjYFFoRcbSIFCPQfsGeGIeODyfXauYuX39dS6cnkSPpIrEeaNib0r7gzRgj9R\u002FM4OANSWoOJkfUzb7z73gfa6+fOV06fTR+fdr1WSgFj5Xxgwd\u002FIdV3HRPXMuQg7XnxweH4hr21f\u002FfjiO9erpzb6BxJCSITQS4XKOV3XEQpsIWrHhDCEIUG1LuxQWLtw6dql7RubW5cnp33PayWENvYhUE6UBWoIIhgEAGPStCzLFsIAAO1kpVbb2DqzsTU1k+2IdDIuEMaEqhg1hieEYVp2KOw6bktbe6Sn9+grR+MdkU7TsrWh4WMTU\u002F7cfCE5kvK8VgBFCMAMVabjerGu3sTQ2FhqIjM+M+vniqVqYaUyOpZxXE9z3JZINNbbN9B5pFuaVjBtIoSQUoZCTnwwuZRfXSmfzhXXFnPl\u002FHJltVpbXXstlZkKhRwNgmtqWiHLDgFjKn2UGoYhDMOyQ4mh0fzyWn65Mr+w7GeLfrawkCsv5VeTI2lpWmoGqkllJ20Yq5ZICNVzcHoy4zNz84VZPz\u002Fr507MLfnZ4sJiaWj4mJTmnxk7h2Jk1q72AAAAAElFTkSuQmCC","Circ and Acegreen Announce Strategic Partnership to Scale Textile-to-Textile Recycling - Articles","Circ and Acegreen Announce Strategic Partnership to Scale Textile-to-Textile Recycling",{"_id":9141,"content":9142,"publication":9251,"publishedDate":9256,"slug":9257,"tags":9258,"thumbnail":9260,"title":9264},"gEAy8ueX6LmXi4Ket8q3Ve",[9143,9146,9173,9181,9193,9205,9217,9225,9243],{"_key":5500,"_type":5246,"children":9144,"markDefs":9145,"style":5278},[],[],{"_key":9147,"_type":5246,"children":9148,"markDefs":9172,"style":5278},"1331eefbb0ac",[9149,9153,9157,9161,9165,9169],{"_key":9150,"_type":5250,"marks":9151,"text":9152},"4TtrNPYbPxHvqPlxt9qeIn",[],"Circ has been awarded on both the ",{"_key":9154,"_type":5250,"marks":9155,"text":9156},"4TtrNPYbPxHvqPlxt9qeNJ",[5517],"World’s Top GreenTech Companies 2025 and America’s Top GreenTech Companies 2025 lists",{"_key":9158,"_type":5250,"marks":9159,"text":9160},"4TtrNPYbPxHvqPlxt9qeRp",[],". This prestigious award is presented by TIME and Statista Inc., the leading statistics portal and industry ranking provider. 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This research and analysis service is based on the success of statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys.",[],{"_key":9244,"_type":5246,"children":9245,"markDefs":9250,"style":5278},"025d7e1efe5d",[9246],{"_key":9247,"_type":5250,"marks":9248,"text":9249},"4TtrNPYbPxHvqPlxt9qfc5",[],"\"We are honored to be recognized by TIME as one of the world’s leading GreenTech companies. This recognition is a testament to our team’s dedication to scaling innovative recycling solutions that drive the fashion industry toward true circularity. As we continue to push the boundaries of textile-to-textile recycling, we’re proud to be leading the charge toward a waste-free future.\" - Peter Majeranowski, CEO of Circ.",[],{"author":5465,"logo":9252},{"altText":10,"asset":9253,"bgColor":5373,"caption":10,"contain":10,"dimensions":9254,"dominant":9255,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-03-25","\u002Fpress\u002Fcirc-awarded-on-both-the-worlds-top-greentech-companies-2025-and-americas-top-greentech-companies-2025-lists-by-time-magazine",[9259],{"_key":5598,"_ref":5482,"_type":13},{"altText":10,"asset":9261,"bgColor":5602,"caption":10,"contain":10,"dimensions":9262,"dominant":9263,"hasAlpha":24,"hotspot":10,"lqip":5609,"originalFilename":5610},{"_ref":5601,"_type":13},{"_type":16,"aspectRatio":5604,"height":5605,"width":5606},{"_type":21,"background":5602,"foreground":22,"population":5608,"title":22},"Circ Awarded on both the World’s Top GreenTech Companies 2025 and America’s Top GreenTech Companies 2025 Lists by TIME Magazine",{"_id":9266,"content":9267,"publication":9471,"publishedDate":9476,"slug":9477,"tags":10,"thumbnail":9478,"title":9488},"bmpX1k52gftsvVwVz7XJcO",[9268,9272,9279,9295,9302,9346,9387,9394,9406,9413,9426,9433,9440,9444,9450,9457,9464],{"_key":9269,"_type":5246,"children":9270,"markDefs":9271,"style":5278},"d7023e2420e0",[],[],{"_key":9273,"_type":5246,"children":9274,"markDefs":9278,"style":5278},"44deca085f57",[9275],{"_type":5250,"marks":9276,"text":9277},[],"New Partnership Brings Engineering and Operations Expertise to Fast-Track Circular Fashion Solutions",[],{"_key":9280,"_type":6631,"caption":9281,"includeCaption":33,"markDefs":10,"media":9283,"mediaCredit":10,"position":10,"text":10},"54ec322c1ed5",{"position":6633,"text":9282},"From Left to Right: Katherine Corrigan, Investor, Taranis Carbon Ventures; Luke Henning, Chief Business Officer, Circ; David Sorin, Managing Director, Taranis Carbon Ventures; Peter Majeranowski, Chief Executive Officer, Circ.",{"data":9284,"type":88},{"altText":10,"asset":9285,"bgColor":9287,"caption":10,"contain":10,"dimensions":9288,"dominant":9291,"hasAlpha":24,"hotspot":10,"lqip":9293,"originalFilename":9294},{"_ref":9286,"_type":13},"image-a109681b427206a1f0130e5a72d2c62ccb9d24fe-1024x819-jpg","#d9ea0a",{"_type":16,"aspectRatio":9289,"height":9290,"width":6641},1.2503052503052503,819,{"_type":21,"background":9287,"foreground":158,"population":9292,"title":158},6.63,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAQABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQGBQf\u002FxAAmEAABAwIEBgMAAAAAAAAAAAABAgMEAAUGERITFBUhIjFRIzJh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAgEE\u002F8QAHREAAgICAwEAAAAAAAAAAAAAAREAAgRRAzHR4f\u002FaAAwDAQACEQMRAD8Ao2Mb22JFW0mC6THSFLzy7fVKMYxhvPMxI8KRrdXuJTl2KJPv3XMbnxC1XlxnSXHNLGknwKqrFHlJ5bajtiNH0yEvD7k+cj+VguchOgZ+exsPqbN\u002FuLnH5yEtRXCkfGtfUdTRS2NsOsXS+KlSJW2tTae0UUOOuTagNyjpSsan\u002F9k=","From Left to Right: Katherine Corrigan, Investor, Taranis Carbon Ventures; Luke Henning, Chief Business Officer, Circ; David Sorin, Managing Director, Taranis Carbon Ventures; Peter Majeranowski, Chief Executive Officer, Circ. ",{"_key":9296,"_type":5246,"children":9297,"markDefs":9301,"style":5278},"02e1a810e6e4",[9298],{"_type":5250,"marks":9299,"text":9300},[],"\u002F",[],{"_key":9303,"_type":5246,"children":9304,"markDefs":9338,"style":5278},"5e33790b46ed",[9305,9308,9311,9314,9317,9321,9324,9328,9331,9335],{"_type":5250,"marks":9306,"text":9307},[5517],"Danville, VA (March 10, 2025)",{"_type":5250,"marks":9309,"text":9310},[]," — ",{"_type":5250,"marks":9312,"text":5465},[9313],"837d6ca1-574e-470f-8e9a-e1898f3c4cd2",{"_type":5250,"marks":9315,"text":9316},[],", the US-based pioneer in textile-to-textile recycling, has closed its latest investment round led by ",{"_type":5250,"marks":9318,"text":9320},[9319],"1d38bb0f-d70f-4c29-892b-606f0c101d38","Taranis",{"_type":5250,"marks":9322,"text":9323},[]," through its Carbon Ventures fund, with continued support from existing strategic investors, including ",{"_type":5250,"marks":9325,"text":9327},[9326],"b6368521-b564-460d-bb4b-0d3b740a8945","Inditex",{"_type":5250,"marks":9329,"text":9330},[],", one of the world's largest fashion retailers, and ",{"_type":5250,"marks":9332,"text":9334},[9333],"40b85dd7-227d-4894-a08f-2ca40912a2a0","Avery Dennison",{"_type":5250,"marks":9336,"text":9337},[],", a global materials science and digital identification solutions company. This latest funding builds on Circ’s major technical and commercial progress over the past 18 months and helps fuel the company’s push to scale its revolutionary recycling technology, advancing its mission to transform the fashion industry’s waste problem into a circular solution.",[9339,9340,9342,9344],{"_key":9313,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":9319,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9341},"https:\u002F\u002Ftaranis.eu\u002F",{"_key":9326,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9343},"https:\u002F\u002Fwww.inditex.com\u002Fitxcomweb\u002Fen\u002Fhome",{"_key":9333,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9345},"https:\u002F\u002Fwww.averydennison.com\u002Fen\u002Fhome.html",{"_key":9347,"_type":5246,"children":9348,"markDefs":9378,"style":5278},"98480081f853",[9349,9352,9356,9359,9363,9365,9369,9371,9375],{"_type":5250,"marks":9350,"text":9351},[],"Circ is uniquely positioned to transform the industry as the only company with the demonstrated ability to recycle polycotton blends and recover both fractions for textiles, having successful public collaborations with ",{"_type":5250,"marks":9353,"text":9355},[9354],"7f17383f-4049-4608-9ef0-dbde40cda23d","Zara",{"_type":5250,"marks":9357,"text":9358},[],", ",{"_type":5250,"marks":9360,"text":9362},[9361],"f9f432f8-a853-45a2-bc4f-9dc8a570e266","Mara Hoffman",{"_type":5250,"marks":9364,"text":9358},[],{"_type":5250,"marks":9366,"text":9368},[9367],"58e78c04-6a9c-4f1e-a2b5-f2283b7c6f10","United Arrows",{"_type":5250,"marks":9370,"text":9358},[],{"_type":5250,"marks":9372,"text":9374},[9373],"ffc7859f-d45d-4190-96df-1578c60bcdca","Chrisitan Siriano",{"_type":5250,"marks":9376,"text":9377},[],", and more.",[9379,9381,9383,9385],{"_key":9354,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9380},"https:\u002F\u002Fcirc.earth\u002Fzara-and-circ-continue-partnership-with-new-collection-made-from-recycled-polycotton-blended-textiles\u002F",{"_key":9361,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9382},"https:\u002F\u002Fcirc.earth\u002Fmara-hoffman-unveils-the-dress-that-changes-everything-a-groundbreaking-new-design-made-using-circ-lyocell-from-textile-waste\u002F",{"_key":9367,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9384},"https:\u002F\u002Fcirc.earth\u002Ffirst-utilization-of-recycled-cotton-and-polyester-materials-of-u-s-company-circ-inc-in-japanese-branded-products\u002F",{"_key":9373,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9386},"https:\u002F\u002Fcirc.earth\u002Fchristian-siriano-sent-textile-waste-down-the-runway-at-new-york-fashion-week-spring-summer-2025\u002F",{"_key":9388,"_type":5246,"children":9389,"markDefs":9393,"style":5278},"07e8ca8d331d",[9390],{"_type":5250,"marks":9391,"text":9392},[],"As Circ moves toward launching its first industrial-scale blended textile recycling plant, this partnership brings more than capital—Taranis, owned by the Perenco Group, will contribute deep expertise in developing and operating large industrial projects. Taranis’s experience engineering complex, high-volume processes will be invaluable in commercializing Circ’s technology globally.",[],{"_key":9395,"_type":5246,"children":9396,"markDefs":9405,"style":5278},"c1cf7bbb7701",[9397,9400,9402],{"_type":5250,"marks":9398,"text":9399},[],"“This chapter of Circ’s journey—scaling textile recycling to an industrial level—requires that we build on our proven technology with world-class engineering, operations, and strategic investment from mission-aligned partners,” said ",{"_type":5250,"marks":9401,"text":7685},[5517],{"_type":5250,"marks":9403,"text":9404},[],". “Taranis brings exactly that. Their industrial expertise, paired with our innovation, positions Circ to accelerate the transition to a circular fashion economy.”",[],{"_key":9407,"_type":5246,"children":9408,"markDefs":9412,"style":5278},"e6ae77029ebd",[9409],{"_type":5250,"marks":9410,"text":9411},[],"Taranis, an investment and asset management company dedicated to sustainable industrial solutions, sees Circ’s model as a key step in reducing the environmental impact of global supply chains. Beyond financial investment, Taranis is providing direct technical validation of Circ’s processes to accelerate the transition from demonstration-scale to industrial-scale production.",[],{"_key":9414,"_type":5246,"children":9415,"markDefs":9425,"style":5278},"4400ac6a9576",[9416,9419,9422],{"_type":5250,"marks":9417,"text":9418},[],"“Circ has developed and demonstrated a breakthrough solution for circularity in fashion, and we believe our industrial expertise can help take it to the next level,” said",{"_type":5250,"marks":9420,"text":9421},[5517]," Emmanuel Colombel, CEO of Taranis",{"_type":5250,"marks":9423,"text":9424},[],". “Our goal is to support scalable, pragmatic technologies that reduce waste and emissions. Circ’s vision aligns perfectly with that mission, and we’re excited to support Circ in its journey toward a more circular and responsible fashion industry.”",[],{"_key":9427,"_type":5246,"children":9428,"markDefs":9432,"style":5278},"5eb3204f7774",[9429],{"_type":5250,"marks":9430,"text":9431},[],"Circ’s continued backing from Inditex and Avery Dennison—two of the leaders of the fashion industry —further validates the company’s progress and momentum.",[],{"_key":9434,"_type":5246,"children":9435,"markDefs":9439,"style":5278},"5ff070ddbeae",[9436],{"_type":5250,"marks":9437,"text":9438},[],"With this latest investment and strategic partnership, Circ is moving closer to making circularity the industry standard.",[],{"_key":9441,"_type":5246,"children":9442,"markDefs":9443,"style":5278},"2406062abea5",[],[],{"_key":9445,"_type":5246,"children":9446,"markDefs":9449,"style":5278},"29a6fcc0152b",[9447],{"_type":5250,"marks":9448,"text":6195},[5517],[],{"_key":9451,"_type":5246,"children":9452,"markDefs":9456,"style":5278},"3c9ad71b2b3f",[9453],{"_type":5250,"marks":9454,"text":9455},[],"Circ is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles. Circ is building a truly circular economy for the fashion industry. To ease the way for recycled fibers, Circ operates Circ-Ready, a select community of global supply-chain partners with a demonstrated ability to utilize Circ materials. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is a 2023 Earthshot Prize Finalist, 2024 Fast Company Most Innovative Company, and a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit www.circ.earth.",[],{"_key":9458,"_type":5246,"children":9459,"markDefs":9463,"style":5278},"b6f5b47c76ae",[9460],{"_type":5250,"marks":9461,"text":9462},[5517],"About Taranis",[],{"_key":9465,"_type":5246,"children":9466,"markDefs":9470,"style":5278},"9c66e0fbbd1c",[9467],{"_type":5250,"marks":9468,"text":9469},[],"Taranis is an investment and asset management company owned by the Perenco Group. With sustainable development at its core, Taranis operates through distinct funds. These include Taranis Carbon Ventures, its fund focused on investing in breakthrough technologies that accelerate the transition to a sustainable, low-carbon future. With a strong track record of backing innovative companies, Taranis seeks to partner with visionary entrepreneurs and support their efforts in scaling technologies to address the world’s most pressing environmental challenges.",[],{"author":5505,"logo":9472},{"altText":10,"asset":9473,"bgColor":5373,"caption":10,"contain":10,"dimensions":9474,"dominant":9475,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2025-03-10","\u002Fpress\u002Fcirc-closes-oversubscribed-dollar25m-funding-round-led-by-taranis-to-accelerate-industrial-scale-textile-to-textile-recycling",{"altText":10,"asset":9479,"bgColor":9481,"caption":10,"contain":10,"dimensions":9482,"dominant":9484,"hasAlpha":24,"hotspot":10,"lqip":9486,"originalFilename":9487},{"_ref":9480,"_type":13},"image-8ce60d4534cfc93fc717c102d96bcd98f60615b1-1350x1080-jpg","#d9ea09",{"_type":16,"aspectRatio":9483,"height":97,"width":96},1.25,{"_type":21,"background":9481,"foreground":158,"population":9485,"title":158},6.59,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAQABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQGBQf\u002FxAAlEAABAwMDBAMBAAAAAAAAAAABAgMEAAURBhITISIxUSQyYXH\u002FxAAXAQADAQAAAAAAAAAAAAAAAAABAgME\u002F8QAHhEAAgICAgMAAAAAAAAAAAAAAREAAgRRAyIx0eH\u002F2gAMAwEAAhEDEQA\u002FAKRjXNuiRVtJgu5jpClk47fVKM6yiPPMxWIUje6vkSMdiiT7rmVyMhary4xtLrm1gpJ8D3VRYo8pKbbaiWxGY2yA8PuT5wfysFzkLoGfnuOw\u002FE3b7dXBO+ShqK4Ug8a19cZPWilda6cZut7Mp+VxrU2kbQP7RUuOuVaoNyjpQsan\u002F9k=","Circ Closes Oversubscribed $25M Funding Round Led by Taranis to Accelerate Industrial-Scale Textile-to-Textile Recycling - Articles","Circ Closes Oversubscribed $25M Funding Round Led by Taranis to Accelerate Industrial-Scale Textile-to-Textile Recycling",{"_id":9490,"content":9491,"publication":9647,"publishedDate":9648,"slug":9649,"tags":10,"thumbnail":9650,"title":9660},"bmpX1k52gftsvVwVz7XKht",[9492,9502,9509,9516,9523,9530,9537,9547,9554,9570,9577,9584,9591,9598,9609,9626,9630,9643],{"_key":9493,"_type":5246,"children":9494,"markDefs":9501,"style":5278},"0bda1277415a",[9495,9498],{"_type":5250,"marks":9496,"text":9497},[5517],"Amsterdam, Stockholm, Eindhoven, Brussels, 4th March 2025",{"_type":5250,"marks":9499,"text":9500},[]," – Today marks the official launch of the T2T Alliance - Powering Policy for a Textile-to-Textile Future, spearheaded by recyclers Circ, Circulose, RE&UP, Syre to advocate for their sector within the EU policy framework and beyond. With the textile industry at a critical juncture, the T2T Alliance unites key stakeholders to secure their place at the heart of Europe’s circular economy policies. By bringing recyclers’ expertise to the forefront, the T2T Alliance is driving policy change that supports a thriving, resilient and truly sustainable textile industry.",[],{"_key":9503,"_type":5246,"children":9504,"markDefs":9508,"style":5278},"13c5f04ce0f2",[9505],{"_type":5250,"marks":9506,"text":9507},[],"Set to become the defining textile policy of 2025, the Ecodesign for Sustainable Products Regulation (ESPR) will introduce market-entry ecodesign requirements that mandate a significant increase in recycled textile fibers by 2028. Alongside ongoing work in the EcoDesign Forum, the Commission’s technical body is preparing ecodesign requirements and invited stakeholder feedback on its latest report. The T2T Alliance seized the opportunity to provide expert input on the development of ecodesign requirements for textile apparel through:",[],{"_key":9510,"_type":5246,"children":9511,"markDefs":9515,"style":5278},"64c80d035f40",[9512],{"_type":5250,"marks":9513,"text":9514},[],"- Promoting T2T recycled content and recyclability as core requirements in the ESPR ecodesign requirements for textiles",[],{"_key":9517,"_type":5246,"children":9518,"markDefs":9522,"style":5278},"3027446cfe14",[9519],{"_type":5250,"marks":9520,"text":9521},[],"- Supporting a closed-loop textile recycling approach which includes post-industrial, pre-consumer waste and post-consumer waste",[],{"_key":9524,"_type":5246,"children":9525,"markDefs":9529,"style":5278},"82f73c68acaa",[9526],{"_type":5250,"marks":9527,"text":9528},[],"- Clarifying misconceptions about the textile recycling industry in the report (for example, by debunking the assumption that allowing post-industrial waste to fulfil recycled content targets would incentivise its overproduction)",[],{"_key":9531,"_type":5246,"children":9532,"markDefs":9536,"style":5278},"441e551abafb",[9533],{"_type":5250,"marks":9534,"text":9535},[],"- Advocating for a wide range of verification methods for tracing recycled material.",[],{"_key":9538,"_type":5246,"children":9539,"markDefs":9546,"style":5278},"5e1092043178",[9540,9543],{"_type":5250,"marks":9541,"text":9542},[5621],"“Textile waste is a growing challenge in Europe and beyond, with less than 1% of the textile fiber market coming from recycled textiles and the majority of end-of-life products currently ending up in landfills or being incinerated. The textile industry is now at a tipping point and we believe the EU and other actors can greatly influence the acceleration of circularity in the sector and empower textile-to-textile recycling as a future standard solution”",{"_type":5250,"marks":9544,"text":9545},[]," - Dennis Nobelius, CEO, Syre.",[],{"_key":9548,"_type":5246,"children":9549,"markDefs":9553,"style":5278},"a9ac8278b122",[9550],{"_type":5250,"marks":9551,"text":9552},[],"The T2T recycling industry requires urgent strategic intervention to ensure its long-term viability. Closing the loop in the textile industry, textile-to-textile recycling is an innovative process that involves converting used or waste textiles into new textile products. While the developments on the ESPR represent a momentous milestone, the direction that policy discussions are currently taking will have detrimental effects on the growth of T2T recyclers.",[],{"_key":9555,"_type":5246,"children":9556,"markDefs":9567,"style":5278},"9e852c6f6396",[9557,9560,9564],{"_type":5250,"marks":9558,"text":9559},[],"Even though the perspective of T2T recyclers is essential for effective policymaking, it has been underrepresented in policy discussions so far. The T2T Alliance is a force to provide policymakers with an understanding of the real-world impact of sustainability policies, holds them accountable and ensures textile circularity is a non-negotiable in EU policy. The group is facilitated by ",{"_type":5250,"marks":9561,"text":9563},[9562],"df29ebce-b600-4e01-9ea7-c8550539a201","2B Policy",{"_type":5250,"marks":9565,"text":9566},[],", a consultancy that supports businesses to navigate a regulated future by offering strategic guidance, compliance support and facilitating industry collaboration and association building. The T2T Alliance will act as a hub for advocacy, collaboration and joint action and ensure T2T recyclers’ interests are not just heard but embedded in future textile policies, in the EU and beyond.",[9568],{"_key":9562,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9569},"https:\u002F\u002Fwww.2bpolicy.eu\u002F",{"_key":9571,"_type":5246,"children":9572,"markDefs":9576,"style":5278},"f6ebf9aae90b",[9573],{"_type":5250,"marks":9574,"text":9575},[],"The Alliance is committed to:",[],{"_key":9578,"_type":5246,"children":9579,"markDefs":9583,"style":5278},"785642aca65e",[9580],{"_type":5250,"marks":9581,"text":9582},[],"- Advocating for textile-to-textile recyclers' perspective in EU legislation and policies",[],{"_key":9585,"_type":5246,"children":9586,"markDefs":9590,"style":5278},"01ce323aa1a4",[9587],{"_type":5250,"marks":9588,"text":9589},[],"- Supporting the development of new legal requirements mandating textile-to-textile recycled content and recyclability in new textile products in the context of the Ecodesign for Sustainable Products Regulation (ESPR).",[],{"_key":9592,"_type":5246,"children":9593,"markDefs":9597,"style":5278},"437f0034443e",[9594],{"_type":5250,"marks":9595,"text":9596},[],"- Removing barriers that hinder the growth and scalability of the T2T industry.",[],{"_key":9599,"_type":5246,"children":9600,"markDefs":9608,"style":5278},"65def28519b5",[9601,9604,9606],{"_type":5250,"marks":9602,"text":9603},[5621],"\"We applaud the EU for taking bold steps towards a more circular future, yet current proposals risk overlooking the practical realities faced by advanced textile recyclers. We can recycle challenging polycotton blends, but we need well-informed legislation to truly scale our impact. That's why we've come together under the T2T Alliance - to ensure policymakers harness our collective expertise and craft legislation that genuinely and significantly accelerates circularity rather than creating new barriers.\" ",{"_type":5250,"marks":9605,"text":6298},[],{"_type":5250,"marks":9607,"text":7228},[5517],[],{"_key":9610,"_type":5246,"children":9611,"markDefs":9625,"style":5278},"38464aeacaf6",[9612,9615,9617,9619,9622],{"_type":5250,"marks":9613,"text":9614},[],"The formation of the T2T Alliance marks a significant milestone in the journey toward a truly circular textile economy. By uniting key stakeholders, the Alliance will advocate for textile-to-textile recyclers to receive the necessary recognition in the policy ecosystem and support policymakers in understanding the full impact on T2T recyclers and incorporating these insights into policies.",{"_type":5250,"marks":9616,"text":5667},[],{"_type":5250,"marks":9618,"text":5667},[],{"_type":5250,"marks":9620,"text":9621},[5621],"\"No single company can solve the textile waste crisis alone. True circularity will only be possible if policymakers, brands, and textile recyclers collaborate to remove barriers and build a system that prioritises textile-to-textile recycled content. At RE&UP, we work with partners across the supply chain to make Next-Gen recycled fibers a reality, but scaling this solution industry-wide requires a unified effort. By joining forces under the T2T Alliance, we’re ensuring that the voices of textile-to-textile recyclers are not just heard, but actively shape the policies that define the future of our industry.\" - ",{"_type":5250,"marks":9623,"text":9624},[],"Andreas Dorner, General Manager RE&UP",[],{"_key":9627,"_type":5246,"children":9628,"markDefs":9629,"style":5278},"4e0def19d884",[],[],{"_key":9631,"_type":5246,"children":9632,"markDefs":9640,"style":5278},"c5828f358691",[9633,9636],{"_type":5250,"marks":9634,"text":9635},[],"We welcome any other T2T recyclers interested in proactively shaping the policy landscape affecting their operations to reach out. For more information about the T2T Alliance or to inquire about membership, please contact: ",{"_type":5250,"marks":9637,"text":9639},[9638],"12ed3e64-07b4-4ae7-a851-9c1564f71f3a","bente@2bpolicy.eu",[9641],{"_key":9638,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9642},"mailto:bente@2bpolicy.eu",{"_key":9644,"_type":5246,"children":9645,"markDefs":9646,"style":5278},"8322280e9eb2",[],[],{"author":5505,"logo":10},"2025-03-04","\u002Fpress\u002Fleading-textile-to-textile-recyclers-unite-to-form-the-t2t-alliance",{"altText":10,"asset":9651,"bgColor":9653,"caption":10,"contain":10,"dimensions":9654,"dominant":9657,"hasAlpha":24,"hotspot":10,"lqip":9658,"originalFilename":9659},{"_ref":9652,"_type":13},"image-740b16079e0b6c7b26334136bb348847903a9a50-2560x1811-jpg","#0c3aa8",{"_type":16,"aspectRatio":9655,"height":9656,"width":5605},1.413583655438984,1811,{"_type":21,"background":9653,"foreground":22,"population":5604,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAOABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAMCBQj\u002FxAAfEAACAgIDAAMAAAAAAAAAAAABAwACBREEEjEUIXH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACA\u002F\u002FEABgRAAMBAQAAAAAAAAAAAAAAAAACERIh\u002F9oADAMBAAIRAxEAPwDTWRyHw7rr07d\u002FPuKxuYXzWvWVMSVHRNxoH8lg1C22BvUEjzcjTippY2quuz7KVMydDGo4EEbHkIAaGhCTEf\u002FZ","Leading Textile-to-Textile Recyclers unite to form the T2T Alliance - Articles","Leading Textile-to-Textile Recyclers unite to form the T2T Alliance",{"_id":9662,"content":9663,"publication":9973,"publishedDate":9985,"slug":9986,"tags":10,"thumbnail":9987,"title":9998},"bmpX1k52gftsvVwVz7XHIO",[9664,9668,9675,9690,9697,9704,9711,9718,9725,9732,9739,9746,9753,9760,9767,9774,9781,9788,9795,9810,9817,9824,9831,9838,9845,9852,9859,9866,9873,9880,9887,9894,9901,9908,9915,9930,9937,9944,9951,9966],{"_key":9665,"_type":5246,"children":9666,"markDefs":9667,"style":5278},"ea4da2e7d37f",[],[],{"_key":9669,"_type":5246,"children":9670,"markDefs":9674,"style":5278},"9aa14b426faf",[9671],{"_type":5250,"marks":9672,"text":9673},[5621],"Fashion retailers are teaming up to smooth the wrinkles that keep circular fabrics out of mainstream fashions.",[],{"_key":9676,"_type":6631,"caption":9677,"includeCaption":24,"markDefs":10,"media":9678},"7a9851e0c604",{"position":6633},{"data":9679,"type":88},{"altText":10,"asset":9680,"bgColor":9682,"caption":10,"contain":10,"dimensions":9683,"dominant":9686,"hasAlpha":24,"hotspot":10,"lqip":9688,"originalFilename":9689},{"_ref":9681,"_type":13},"image-ff53f78dfcc118318707706c65cb22d8af1a894b-1024x768-png","#947c62",{"_type":16,"aspectRatio":9684,"height":9685,"width":6641},1.3333333333333333,768,{"_type":21,"background":9682,"foreground":22,"population":9687,"title":22},7.43,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAPCAIAAABr+ngCAAAACXBIWXMAAAsTAAALEwEAmpwYAAADdklEQVR4nAXBWU8iBwAA4PkjbdKmadM+7EMbd1uWmtXIoqIucogoCAzIwFwcw3AM9zDDMRxyiDAjAw6CXLtYq60pdbsvfWk322abTZr+m34f4PBGzC7C6vJtaY\u002Fka2rZys6SfGPp6frXsudfPJJ\u002F\u002FPnjT7\u002F67pMvv\u002F3os28eLa2sq\u002FZMVlc4mjqpnVVOTgELGnIR8VS2hPspo8V9aIMdLp+XiEbiTDjOmEFUsalf3zI8U6gfy5XLq9ubO\u002Fv7JgfoxBCMBLQWxIGH6VwZ9QQ1+iPlpk6rPwpFUoOr6eLh9WlTQDEilUgQfnJjS7emVG\u002FvGJ5vaJZXVQqlGrAjZDDGsPkKBPvUmgOZbG3lmRKC0G63t7i\u002FE5p1KuDNJ4JhH7ar1ms1BidoB80mg0ZzoNMC0mA0nc0rlYbVDh+ZreCBweMwsVGie8qJVZajMJZwFCk3Q0Ko\u002FchuNqVITChEzhh\u002FOQIB79\u002F\u002F9e7tnxxX2dMZAzBYiSG1BNothibNZD2JxaA9zm8SMrCYw+spjITtSb971Ej+wKf5DAr89++HD\u002F\u002F8LbRafre9HHPzjKcSdTdpbHYalUrBNHqYww091j2tEsOynwlAiM1Ek4hYpPhsAHj39o\u002Ff3ywmUpsvxgUuXKMJLuappfDLMjmuU4XgcdSpa8XBl7XAtErUE7DdqDfsakkUajAh4LeHhyup02mWR73WoNsucYUsy5QZ6ozx9kuBagL12vZo7GBQwGdVosOivuNDxYpia12FgBZgsXgtSZe80Jm9vH41\u002F\u002FFMuGCLtVQ6k6G8rQx2nvMHYZvTqC4QlmHJJ3FeLuw0vNh++uT7VfkKsPj1zfXNz1fT69n8bja\u002FFaVxttyMpPORCJWNYjzrLUQQo3rb\u002FEJZJG3dnLdNowncuqvafLIkA25u729\u002F+mU2vx1O5sPJtdgf56stKlMKJ7NUJJyn0FocwW1GxfKyWa0shY87rKdFY3QIhZwugBcHw\u002FF8NL3uSCOxP+5eThuClCk1wjRHUOkg4acJiA0cg\u002Fv6TYUSNutqMdcFRw7axfHoEsCD6Vy52ZFGQu+qeS6dX4w6\u002FXGDv6CLdSKeRfwUjrhTPgcbhCGb1aDVBZyH7YxnJpbubyaASg8iZKLaEsX+pHneb\u002FAXQm\u002FYkUa1di+ercBk0gH7MMiWDRznKBy0WM37+7TPNjih7q5a\u002FwPqoa9w2nAFmQAAAABJRU5ErkJggg==","image-2.jpg",{"_key":9691,"_type":5246,"children":9692,"markDefs":9696,"style":5278},"1d73b761603a",[9693],{"_type":5250,"marks":9694,"text":9695},[5621],"Eileen Fisher is among the fashion retailers working on innovative approaches to help build supply chains for recycled textiles.",[],{"_key":9698,"_type":5246,"children":9699,"markDefs":9703,"style":5278},"888b2615c2cb",[9700],{"_type":5250,"marks":9701,"text":9702},[],"Everlane, Eileen Fisher and other brands seek to create more fashions from recycled materials, which remain rare on retail racks. Many startups are transforming old textiles into materials for new clothes, but few brands buy circular textiles in large amounts.",[],{"_key":9705,"_type":5246,"children":9706,"markDefs":9710,"style":5278},"4fc851299282",[9707],{"_type":5250,"marks":9708,"text":9709},[],"To confront this problem, a new initiative emerged from stealth mode on Jan. 28. Fiber Club, backed by recycling startup Circ with nonprofits Fashion for Good and Canopy, gathers businesses across apparel supply chains to build “the first roadmap for scaling circular materials.”",[],{"_key":9712,"_type":5246,"children":9713,"markDefs":9717,"style":5278},"6c1cc48cf12e",[9714],{"_type":5250,"marks":9715,"text":9716},[],"Typically, innovations get stuck between development and mass production due to high initial costs, a lack of minimum order quantities and ill-defined paths out of pilot projects, according to sustainability advocates.",[],{"_key":9719,"_type":5246,"children":9720,"markDefs":9724,"style":5278},"739761d7d831",[9721],{"_type":5250,"marks":9722,"text":9723},[],"“We were inspired by what we’ve seen in other sectors like sustainable aviation fuel, green hydrogen, EVs and even vaccines where several key stakeholders come together to accelerate the scaling of innovations solving big challenges in their respective industries,” Circ CEO and President Peter Majeranowski told Trellis via email.",[],{"_key":9726,"_type":5246,"children":9727,"markDefs":9731,"style":5278},"d56e5f5a5ea6",[9728],{"_type":5250,"marks":9729,"text":9730},[],"What is known as a “pre-competitive” approach from Fiber Club seeks to leverage the collective power of Zalando, Everlane, Bestseller and Eileen Fisher. Joining them are suppliers Birla Cellulose and Arvind Limited, both of India; and Foshan Chicley of Guangdong Province, China. A pre-competitive strategy involves companies, often rivals, working together to solve a shared problem.",[],{"_key":9733,"_type":5246,"children":9734,"markDefs":9738,"style":5278},"945dfe543461",[9735],{"_type":5250,"marks":9736,"text":9737},[],"Speeding up ‘slow fashion’",[],{"_key":9740,"_type":5246,"children":9741,"markDefs":9745,"style":5278},"398046de4fc3",[9742],{"_type":5250,"marks":9743,"text":9744},[],"“This plug-and play solution integrates seamlessly into trusted supply chains, making it easier for brands like ours to embrace sustainable innovations,” Inka Apter, Eileen Fisher’s director of material sustainability and integrity, said in a statement.",[],{"_key":9747,"_type":5246,"children":9748,"markDefs":9752,"style":5278},"6d32a635acd4",[9749],{"_type":5250,"marks":9750,"text":9751},[],"Fiber Club’s partners hope they can help to offset the ramp-up of textile waste in this fast fashion era:",[],{"_key":9754,"_type":5246,"children":9755,"level":5623,"listItem":5624,"markDefs":9759,"style":5278},"b9a66ec1cdae",[9756],{"_type":5250,"marks":9757,"text":9758},[],"Eighty-five percent of textiles in the U.S. were either incinerated or landfilled, and only 14 percent recycled in 2018, according to the U.S. Environmental Protection Agency.",[],{"_key":9761,"_type":5246,"children":9762,"level":5623,"listItem":5624,"markDefs":9766,"style":5278},"c1704de55d53",[9763],{"_type":5250,"marks":9764,"text":9765},[],"Those rates haven’t budged since 2000, despite the industry churning out record levels of apparel.",[],{"_key":9768,"_type":5246,"children":9769,"level":5623,"listItem":5624,"markDefs":9773,"style":5278},"5e8f693a78d9",[9770],{"_type":5250,"marks":9771,"text":9772},[],"Globally, garment production doubled from 2000 to 2014, while the number of times people wear an item dropped by 36 percent, according to the Ellen MacArthur Foundation.",[],{"_key":9775,"_type":5246,"children":9776,"level":5623,"listItem":5624,"markDefs":9780,"style":5278},"34e5fef005e3",[9777],{"_type":5250,"marks":9778,"text":9779},[],"Apparel brands are also embracing circular materials to support decarbonization efforts. Zalando, for one, is pursuing recycled materials in its private label clothes toward a target of slashing carbon emissions by 80 percent.",[],{"_key":9782,"_type":5246,"children":9783,"markDefs":9787,"style":5278},"2cd4315ad645",[9784],{"_type":5250,"marks":9785,"text":9786},[],"The Fiber Club framework focuses on the pulp for lyocell fiber that Circ recycles from polyester-cotton, which is common in T-shirts and traditionally hard to break down into new material.",[],{"_key":9789,"_type":5246,"children":9790,"markDefs":9794,"style":5278},"1333ae622d5f",[9791],{"_type":5250,"marks":9792,"text":9793},[],"“The Fiber Club is designed to remove the biggest hurdles to scaling next-generation recycled fibers,” said Fashion for Good Managing Director Katrin Ley. “By bringing together brands, suppliers, and innovators, we are de-risking investment in circular materials, making large-scale implementation more feasible than ever before.”",[],{"_key":9796,"_type":6631,"caption":9797,"includeCaption":24,"markDefs":10,"media":9798},"c368d530cedc",{"position":6633},{"data":9799,"type":88},{"altText":10,"asset":9800,"bgColor":9802,"caption":10,"contain":10,"dimensions":9803,"dominant":9806,"hasAlpha":24,"hotspot":10,"lqip":9808,"originalFilename":9809},{"_ref":9801,"_type":13},"image-28ec0554769ebd48a49a48455b849a57456fe25d-1024x867-jpg","#858076",{"_type":16,"aspectRatio":9804,"height":9805,"width":6641},1.1810841983852365,867,{"_type":21,"background":9802,"foreground":22,"population":9807,"title":22},7.52,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAARABQDASIAAhEBAxEB\u002F8QAGQABAQEAAwAAAAAAAAAAAAAAAAQFAwYH\u002F8QAJhAAAQQCAAUEAwAAAAAAAAAAAQACAwQFERITITEyFBUicTNhcv\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAMCAP\u002FEABkRAQADAQEAAAAAAAAAAAAAAAABESFR8P\u002FaAAwDAQACEQMRAD8A7HPWmb6cjGSNLZ9gCUb3+1yWYJK7Y3e2THnTghvMHQqi\u002FVsxMrvizD3kzji2G6VWUgsiOMvypIbK3g+Len2jz1quU9avM4SObh5DxPJJMre6LUpVrjY3iTLt8zrQb2RVccbXnGH8Wf2Vbkex+wiISSzZfyFEROiX\u002F9k=","image-18.jpg",{"_key":9811,"_type":5246,"children":9812,"markDefs":9816,"style":5278},"d1735107d082",[9813],{"_type":5250,"marks":9814,"text":9815},[5621],"Bags of Circ’s recycled textile material.",[],{"_key":9818,"_type":5246,"children":9819,"markDefs":9823,"style":5278},"c7658891ef4d",[9820],{"_type":5250,"marks":9821,"text":9822},[],"An evolving framework",[],{"_key":9825,"_type":5246,"children":9826,"markDefs":9830,"style":5278},"811ed0b50f53",[9827],{"_type":5250,"marks":9828,"text":9829},[],"Circ, based in Danville, Virginia, kicked off the framework in a closed meeting with the brand partners in November. They worked under wraps for several months.",[],{"_key":9832,"_type":5246,"children":9833,"markDefs":9837,"style":5278},"3a0ee1fa0b60",[9834],{"_type":5250,"marks":9835,"text":9836},[],"“During this time, we worked closely with key stakeholders and partners…to ensure that we could launch with a clear, actionable roadmap for scaling: holding a session at Textile Exchange allowed us to engage with the broader industry and further align on our goals,” Ley said.",[],{"_key":9839,"_type":5246,"children":9840,"markDefs":9844,"style":5278},"65b7caaa37a5",[9841],{"_type":5250,"marks":9842,"text":9843},[],"Next, the collaboration will focus on proving out the Fiber Club concept and scaling recycled lyocell, a soft fabric typically made from wood pulp.",[],{"_key":9846,"_type":5246,"children":9847,"markDefs":9851,"style":5278},"8fbec5053755",[9848],{"_type":5250,"marks":9849,"text":9850},[],"“Over the next year, we will work closely with our design and development teams, as well as suppliers, to bring products made of Circ Lyocell to fruition,” said Everlane Director of Sustainability Katina Boutis. “Along the way, we will work through our R&D process to test, provide feedback, measure impacts, and incorporate the material into our designs in the long term.",[],{"_key":9853,"_type":5246,"children":9854,"markDefs":9858,"style":5278},"bb90376ae4df",[9855],{"_type":5250,"marks":9856,"text":9857},[],"“Because Circ sits upstream as a recycler and takes blended feedstock streams, we have created strong downstream supply chain partnerships over the last couple years, which we could leverage for this approach,” said Circ’s Majeranowski. “Additionally, we have worked closely with our community of recycling peers, partners and brands to understand their challenges, which we built this framework to tackle.”",[],{"_key":9860,"_type":5246,"children":9861,"markDefs":9865,"style":5278},"040a6e64f6cc",[9862],{"_type":5250,"marks":9863,"text":9864},[],"The material",[],{"_key":9867,"_type":5246,"children":9868,"markDefs":9872,"style":5278},"9b04fc05b0a1",[9869],{"_type":5250,"marks":9870,"text":9871},[],"Circ’s technology breaks down polycotton textiles of any color into chemical building blocks. “We’re able to handle everything from 100 percent cotton to 100 percent polyester, and every blend ratio of the two in between,” Majeranowski said of the waste materials it obtains from post-industrial sources, such as factory discards.",[],{"_key":9874,"_type":5246,"children":9875,"markDefs":9879,"style":5278},"49e963f28b47",[9876],{"_type":5250,"marks":9877,"text":9878},[],"Circ’s recycling process converts that feedstock into raw materials including cellulosic pulp, the basis for manmade cellulosic fibers, as well as the chemicals purified terephthalic acid (PTA) and monoethylene glycol (MEG) for making polyester.",[],{"_key":9881,"_type":5246,"children":9882,"markDefs":9886,"style":5278},"7e6581ce410c",[9883],{"_type":5250,"marks":9884,"text":9885},[],"In the Fiber Club process, Birla Cellulose creates lyocell staple fiber from Circ’s cellulosic pulp. Next, Arvind and Foshan Chicley make textiles from the fiber. Companies then decide on bulk amounts to purchase, and pricing. Finally, fashion brands decide which manufacturers will craft the fabric into clothes to sell.",[],{"_key":9888,"_type":5246,"children":9889,"markDefs":9893,"style":5278},"0f774bf3267b",[9890],{"_type":5250,"marks":9891,"text":9892},[],"“By grouping together orders at the fiber and yarn level, we are able to reach minimum order quantities and therefore provide pilot quantities at a more reasonable price, which accelerates internal buy-in for a long term commitment,” Majeranowski said. “We have already begun the discussions with the brands on indicative volume commitments, and through the pilot process, the optimal outcome is to convert these to binding long-term commitments.”",[],{"_key":9895,"_type":5246,"children":9896,"markDefs":9900,"style":5278},"b44e2e323294",[9897],{"_type":5250,"marks":9898,"text":9899},[],"Optimism about the approach",[],{"_key":9902,"_type":5246,"children":9903,"markDefs":9907,"style":5278},"70b73133b3bc",[9904],{"_type":5250,"marks":9905,"text":9906},[],"Experts in apparel sustainability expressed hope in this approach to scale sustainable materials. Most important are establishing bulk pricing frameworks and offtake agreements, according to apparel industry analyst Marcian Lee of Lux Research.",[],{"_key":9909,"_type":5246,"children":9910,"markDefs":9914,"style":5278},"37bb3b1448cf",[9911],{"_type":5250,"marks":9912,"text":9913},[],"“Recyclers expect a green premium but brandowners don’t want to pay more than they need to,” he said. That’s why potentially helping recyclers and buyers agree on acceptable prices could be a big step forward for the uptake of recycled materials, Lee added.",[],{"_key":9916,"_type":6631,"caption":9917,"includeCaption":24,"markDefs":10,"media":9918},"341e4c96a37a",{"position":6633},{"data":9919,"type":88},{"altText":10,"asset":9920,"bgColor":9922,"caption":10,"contain":10,"dimensions":9923,"dominant":9926,"hasAlpha":24,"hotspot":10,"lqip":9928,"originalFilename":9929},{"_ref":9921,"_type":13},"image-4e10bfaf76c03d3a853dc3514a4c21eef4e69a57-1024x571-png","#aea9e6",{"_type":16,"aspectRatio":9924,"height":9925,"width":6641},1.7933450087565674,571,{"_type":21,"background":9922,"foreground":158,"population":9927,"title":22},0.49,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAABzElEQVR4nC1Su24bMRDU\u002F\u002F+AkdapnMIBnE4O3MQIIDeJAsuyfKd76vhavna5ZB3w5AGLBTkD7u7MBgCIqKzIOcdYpMzzzOPIQ8\u002FjUIt5ykrWp7JyruRSyoYo5RVElBITFecyQNY6CYFSoJSoVbKWiSqNmVOqkioupaSUhBAfH80wDM75EMgYp5Sx1oUQvQtGA4AjSsw5hGitJcQqTikZY3a73f399+32sW3PyyKaFVorxAjGnNu26zpnXfBhnuZz2xitc84b7\u002F00Tdvt483Nl7u7b4fDW98Px+OxaRqllHOuNnX6aJqzUkZrOLf98fguhWTmTYxRKfX8\u002FHx7+\u002FXh4UfbdlrreZ6XZfHeI6K1VkqlFHiP3qMQ7nIx3sf6c84ZEdv2\u002FPKy2+\u002F3WhtEArDGmBACIhpjhBDWuhgxhCgEdP2ijb2KC1GytrK990SJKAGAlApWNE37+nq4XC4AoJQ+vJ0en379\u002FXcgog0zO+ev1KttRHWFQkjn6u77fjyd6vwxRufC+3v38+n3n\u002F0rIn6KhVDGAGK1EhGXZRnHyTlPiX1A7wOtLhNlreM0KVPb5jpzSoxYM7KGpYQQh2Hsuh7AMtcb5pJzPcyf9TVh\u002FwE8GVfhRlRWXAAAAABJRU5ErkJggg==","image-34.jpg",{"_key":9931,"_type":5246,"children":9932,"markDefs":9936,"style":5278},"354612a80713",[9933],{"_type":5250,"marks":9934,"text":9935},[5621],"Here’s how startup Circ recycles old T-shirts and other textiles into pulp for new lyocell or other cellulosic fibers.",[],{"_key":9938,"_type":5246,"children":9939,"markDefs":9943,"style":5278},"7013ff918bd7",[9940],{"_type":5250,"marks":9941,"text":9942},[],"Can Fiber Club help Circ move past the innovation “valley of death” that has trapped other startups? For example, although its material appeared in designs by Levi’s and H&M, the promising textile-to-textile recycler Renewcell went bankrupt in February 2024 after some buyers failed to honor offtake agreements. It re-emerged four months later as Circulose.",[],{"_key":9945,"_type":5246,"children":9946,"markDefs":9950,"style":5278},"8f7c285301d1",[9947],{"_type":5250,"marks":9948,"text":9949},[],"“Circ Fiber Club is an excellent collaborative initiative incorporating systems thinking among fiber, suppliers and brands,” said Tricia Carey, Renewcell’s former chief commercial officer and an industry pioneer in sustainability. “This is a great start, and further expansion of the supply chain partners will enhance the Circ Fiber Club.”",[],{"_key":9952,"_type":5246,"children":9953,"markDefs":9963,"style":5278},"1b106264eb25",[9954,9957,9961],{"_type":5250,"marks":9955,"text":9956},[],"Fiber Club’s backers are inviting other companies to adopt the framework, hoping it will apply to ",{"_type":5250,"marks":9958,"text":9960},[9959],"a9b98965-ce1c-438a-9bfd-a21ab30e17b3","other “next-generation” materials",{"_type":5250,"marks":9962,"text":5801},[],[9964],{"_key":9959,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9965},"https:\u002F\u002Ftrellis.net\u002Farticle\u002Fnext-gen-materials-fashion-industry\u002F",{"_key":9967,"_type":5246,"children":9968,"markDefs":9972,"style":5278},"dd28c28db09b",[9969],{"_type":5250,"marks":9970,"text":9971},[],"This collaboration addresses key barriers to alternative fibers, according to Planet Tracker Analyst Richard Wielechowski. “It helps with volume commitments by pooling orders, it reduces risk for any one brand, it involves supply chain actors, so not the brands dictating to the supply chain,” he said. “The challenge would be moving from the initiative to a full commercial relationship, but it certainly looks an interesting first step.”",[],{"author":9974,"logo":9975},"Elsa 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Everlane, Eileen Fisher and Zalando come together to help scale supply chains for recycled textiles - Articles","Competitors Everlane, Eileen Fisher and Zalando come together to help scale supply chains for recycled textiles",{"_id":10000,"content":10001,"publication":10062,"publishedDate":10073,"slug":10074,"tags":10,"thumbnail":10075,"title":10087},"bmpX1k52gftsvVwVz7XDjt",[10002,10009,10017,10024,10037,10044,10051,10058],{"_key":10003,"_type":5246,"children":10004,"markDefs":10008,"style":5278},"88d6f27f16d0",[10005],{"_type":5250,"marks":10006,"text":10007},[5621],"The group will partner with brands and suppliers to speed and scale adoption of recycled 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",{"_type":5250,"marks":10031,"text":10033},[10032],"1c82de5f-f0be-4e63-8ed5-47762c642ab1","here",[10035],{"_key":10032,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10036},"https:\u002F\u002Fwwd.com\u002Fsustainability\u002Fmaterials\u002Fcirc-launches-fiber-club-fashion-brands-recycling-1236847471\u002F",{"_key":10038,"_type":5246,"children":10039,"level":5623,"listItem":5624,"markDefs":10043,"style":5278},"7216192ccbc0",[10040],{"_type":5250,"marks":10041,"text":10042},[],"Textile-to-textile recycler Circ is launching a new collective of brands and suppliers to scale and speed up the adoption of recycled materials.",[],{"_key":10045,"_type":5246,"children":10046,"level":5623,"listItem":5624,"markDefs":10050,"style":5278},"f6bef5467449",[10047],{"_type":5250,"marks":10048,"text":10049},[],"The initiative was created in partnership with sustainable innovation platform Fashion for Good and Canopy, the NGO dedicated to forest 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Launches ‘Fiber Club’ With Bestseller, Eileen Fisher and Everlane - Articles","Circ Launches ‘Fiber Club’ With Bestseller, Eileen Fisher and Everlane",{"_id":10089,"content":10090,"publication":10334,"publishedDate":10346,"slug":10347,"tags":10,"thumbnail":10348,"title":10359},"gEAy8ueX6LmXi4Ket8puwi",[10091,10098,10113,10120,10133,10148,10155,10162,10169,10184,10188,10211,10218,10233,10237,10244,10277,10284,10300],{"_key":10092,"_type":5246,"children":10093,"markDefs":10097,"style":5278},"e443e66a47e1",[10094],{"_type":5250,"marks":10095,"text":10096},[5621],"In addition to his \"Papa\" bracelet, the Prince of Wales is accessorizing on tour with a collection of eco-friendly ties, including an exciting collaboration",[],{"_key":10099,"_type":6631,"caption":10100,"includeCaption":24,"markDefs":10,"media":10101},"16dd065a33d7",{"position":6633},{"data":10102,"type":88},{"altText":10,"asset":10103,"bgColor":10105,"caption":10,"contain":10,"dimensions":10106,"dominant":10109,"hasAlpha":24,"hotspot":10,"lqip":10111,"originalFilename":10112},{"_ref":10104,"_type":13},"image-f26ed92f629306a4be6e1fb6c787842d0a8fef0c-1024x684-png","#c9a6a3",{"_type":16,"aspectRatio":10107,"height":10108,"width":6641},1.4970760233918128,684,{"_type":21,"background":10105,"foreground":158,"population":10110,"title":22},8.03,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADCklEQVR4nAXB3VPaBgAA8Lz1yfZadTqxlEOwiIQEQkI+yQcJAUIIBEggho+iYhBh2tFZbavneqPW6j5K3ebq9daHPazrrrdeu4fd7X23x\u002F1F+\u002F0Ae7NX63YLLStlyKqtte\u002F2nPtDe2Ot33fevjz\u002F9+O7H54dVk1JUmOcDBMxPxb2hMFbS0FPEFwA0oaerpazdiltZbSm7uztDEdfru\u002F0h\u002F3OH89P\u002F3v362\u002Fnp12nJJdRSgiikCcScN32zfq8c4GAB+AUnsmwYlnOWBllJWf3258d7W7ubu33V988fvDP5ffvxye79xrFJiPIISrmjYOe5cD8os8VWloASDZK8FEuR\u002FEFJpGjpGLSXNfbPWN\u002F03q9t\u002FP3tycfnh8\u002FOXA6W0qlSmRTUFpCxAxKcWGShAAUvY3TQSoJE2KEVeKSRisGYzSSn6+XLr8Y\u002FHV2\u002FOeLpxej4dFew+kq5gpr2El7I6+3UtkyAxBUgOaWaQGkJThX5SpNOW9y+YqwWjfO7g1\u002FPzv9cP71L6NHo2HX6VrNTrG1qbW3DdNRVZsHBDmaUmKyGpML8VIjVa7npKxIJ4Ri3jzcPfz5xcWb8fjywd6wvVHQVnSzYjvFWlfNt6SUSQNahclXqLxB5kwqowsMn4QgJgZzd8qN8VfPXv34+pvHJ0+27w5avSRXYfmsVktlV+ikQSYrFGDcEY0mr9eZbJkgONS\u002FCHs9CB+XRluDt+PxxXc\u002FbffuO\u002FVO3WiTuIrhkqAk2ALC6miqmgDKLaHWkax1STUTETz86ZzXPb+coaRHq2unB0f7D4+LeouKixGIXvTHQSiBsjgihPAMJBokkLMYtc4YbUm3JYSAp6bn52YWOISuZbXW6tba4CEnFOdmfdeuzkxed3u8ITAOwWwIlSBKQYBkCU1oEblK5i0hRiGfzNyauuEOLIAkxhWtjbXtA0HUpyfdV65cnZiYdnt9ETpMZBA8jWBSBMBlEJODfAnL1gSMxl2uxRvXb05N3vT7I1qtM9h\u002Fmis0512BaxOzM7PuILyECWFMhKMsGE1A\u002FwNvf\u002FDTGjAfCAAAAABJRU5ErkJggg==","image-1.jpg",{"_key":10114,"_type":5246,"children":10115,"markDefs":10119,"style":5278},"114b2393bf78",[10116],{"_type":5250,"marks":10117,"text":10118},[],"Prince William at Earthshot+ panel in Cape Town on Nov 5, 2024. PHOTO: KIN CHEUNG\u002FPOOL\u002FAFP VIA GETTY",[],{"_key":10121,"_type":5246,"children":10122,"markDefs":10130,"style":5278},"fe4e9d9aab3b",[10123,10127],{"_type":5250,"marks":10124,"text":10126},[10125],"5822cac4-fdb2-42e7-9b6a-36ecad18a8e3","Prince William",{"_type":5250,"marks":10128,"text":10129},[]," is leading by example when it comes to his choice of accessories.",[10131],{"_key":10125,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10132},"https:\u002F\u002Fpeople.com\u002Ftag\u002Fprince-william\u002F",{"_key":10134,"_type":5246,"children":10135,"markDefs":10145,"style":5278},"10cf246749d6",[10136,10139,10143],{"_type":5250,"marks":10137,"text":10138},[],"In Cape Town on Tuesday, the royal, who is in South Africa promoting his Earthshot Prize Awards, wore several ties from the sustainable brand, ",{"_type":5250,"marks":10140,"text":10142},[10141],"1d6e3205-b93d-4c7a-987d-7a9ee7626d6c","Wilmok",{"_type":5250,"marks":10144,"text":5801},[],[10146],{"_key":10141,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10147},"https:\u002F\u002Fwww.wilmok.com\u002F",{"_key":10149,"_type":5246,"children":10150,"markDefs":10154,"style":5278},"d82efbdf0e1d",[10151],{"_type":5250,"marks":10152,"text":10153},[],"“It's an incredibly proud feeling, not only knowing that he continues to wear our ties, but that he showcases them to those around him,” Darryll Wilson, founder of the brand, tells PEOPLE. “It gives us so much hope and inspiration to keep pushing boundaries and forging paths yet to be created.\"",[],{"_key":10156,"_type":5246,"children":10157,"markDefs":10161,"style":5278},"0f9f8e4c4f0a",[10158],{"_type":5250,"marks":10159,"text":10160},[],"William has been buying ties from the small independent Rome-based brand since 2022, and the royal seal of 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Articles","Birla Cellulose and Circ Announce Strategic Partnership to Accelerate Scaling Textile Recycling Innovation",{"_id":10717,"content":10718,"publication":10857,"publishedDate":10868,"slug":10869,"tags":10,"thumbnail":10870,"title":10879},"B69Sqdsr253phUdj305UeS",[10719,10732,10745,10749,10771,10783,10809,10816,10829,10843,10850],{"_key":10720,"_type":5246,"children":10721,"markDefs":10731,"style":5278},"005c7a665ff0",[10722,10725,10728],{"_type":5250,"marks":10723,"text":10724},[],"In an exclusive interview with ",{"_type":5250,"marks":10726,"text":10727},[5621],"Teen Vogue",{"_type":5250,"marks":10729,"text":10730},[],", the designer explains his partnership with Circ.",[],{"_key":10733,"_type":6631,"caption":10734,"includeCaption":24,"markDefs":10,"media":10735},"64be949b46b3",{"position":6633},{"data":10736,"type":88},{"altText":10,"asset":10737,"bgColor":10739,"caption":10,"contain":10,"dimensions":10740,"dominant":10743,"hasAlpha":24,"hotspot":10,"lqip":10744,"originalFilename":10112},{"_ref":10738,"_type":13},"image-24f0cfecf488134cc51f401fcfa4ec978668af50-1024x561-png","#a48160",{"_type":16,"aspectRatio":10741,"height":10742,"width":6641},1.8253119429590017,561,{"_type":21,"background":10739,"foreground":22,"population":5492,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACqklEQVR4nAGfAmD9ANvW0tnSzdfPydHHwMOyprWdjbukktPBr+PPudW9o8Orj7KZfpyBaItuWHhcQ5N3V7OWcbOVbqeGW599TwDb1tPZ1M\u002FX0MvRxr\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\u002FANHOzKaio1VUXCotOScqNiUoMx0fKBQWHQ4PEwsLECAcG0o5MD8yLB4dIxYYIBgZHx4ZGiYZFD0rH2ROOgDRzs2mpKZaW2Q0N0MwMj0uMDkoKTEkJSsfHyQaGx8vKihWRTtJPTgrKjAkJi0lJistJyg3KSNBMihXRjgnAQg9w2yLUgAAAABJRU5ErkJggg==",{"_key":10746,"_type":5246,"children":10747,"markDefs":10748,"style":5278},"53801f93bdfa",[],[],{"_key":10750,"_type":5246,"children":10751,"markDefs":10766,"style":5278},"b6fa570c6908",[10752,10756,10759,10763],{"_type":5250,"marks":10753,"text":10755},[10754],"12f45e6c-1ba6-4384-a838-7166638bd763","Christian Siriano",{"_type":5250,"marks":10757,"text":10758},[]," has never played by the archaic fashion rules. 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More, many brands still haven’t begun to address the dire need for circularity in fashion. We are after all, in another fashion month where hundreds of garments are being sent down runways around the world. ",{"_type":5250,"marks":10800,"text":10802},[10801],"c3352f4c-bd70-4531-b49f-a0a330f6880c","The industry produces tons of clothing every year and much of it ends up in landfill or in the Global South.",[10804,10805,10807],{"_key":10788,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":10794,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10806},"https:\u002F\u002Fwww.teenvogue.com\u002Ftag\u002Fnew-york-fashion-week",{"_key":10801,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10808},"https:\u002F\u002Fwww.teenvogue.com\u002Fstory\u002Fsustainable-fashion-has-lost-its-meaning-heres-how-we-change-it",{"_key":10810,"_type":5246,"children":10811,"markDefs":10815,"style":5278},"15d842f7c2ab",[10812],{"_type":5250,"marks":10813,"text":10814},[],"“We are a no-waste brand. We don't overproduce. We don't make 10,000 units of something. I just thought [it] was a really interesting take on it,\" Siriano explained about his brand philosophy. “And the fabric's really pretty, so that helps.”",[],{"_key":10817,"_type":5246,"children":10818,"markDefs":10828,"style":5278},"b51c8d45cbed",[10819,10822,10825],{"_type":5250,"marks":10820,"text":10821},[],"In the collection, two pieces used the lyocell — a full-length black trench coat and a pants and bra look. They were nearly indistinguishable from the other fabrics used. “I know a lot about fabrics,” the designer and ",{"_type":5250,"marks":10823,"text":10824},[5621],"Project Runway",{"_type":5250,"marks":10826,"text":10827},[]," mentor says. “I've been working with fabrics for mills for my whole career. I'm pretty good at fabrication, and I'd never worked with anything like this. So that I think was more exciting for me. I think that was why I thought it was a cool project, whether it was eco or not. 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It’s something he actively wants to address, especially because inclusion goes hand and hand with sustainability.",[],{"_key":10851,"_type":5246,"children":10852,"markDefs":10856,"style":5278},"035eacf0a209",[10853],{"_type":5250,"marks":10854,"text":10855},[],"“We do not need thousands of clothes, we don't need 30 sweaters stacked on a table. I think that's done,” Siriano concludes. “I think people are investing in clothes like mine that are a bit more, yes, they're special. 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Articles","Christian Siriano Sent Textile Waste Down the Runway at New York Fashion Week Spring-Summer 2025",{"_id":10881,"content":10882,"publication":10953,"publishedDate":10958,"slug":10959,"tags":10,"thumbnail":10960,"title":10968},"B69Sqdsr253phUdj305Rjo",[10883,10895,10902,10906,10917,10924,10931,10938,10945,10949],{"_key":10884,"_type":6631,"caption":10885,"includeCaption":24,"markDefs":10,"media":10886},"16451191de74",{"position":6633},{"data":10887,"type":88},{"altText":10,"asset":10888,"bgColor":10890,"caption":10,"contain":10,"dimensions":10891,"dominant":10892,"hasAlpha":24,"hotspot":10,"lqip":10894,"originalFilename":6646},{"_ref":10889,"_type":13},"image-5331b2400a5b0f1750864f2be97bc8faa399d2ca-1024x576-png","#bcbcb4",{"_type":16,"aspectRatio":17,"height":10451,"width":6641},{"_type":21,"background":10890,"foreground":158,"population":10893,"title":22},13.73,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACUklEQVR4nC3OS08TQQDA8f1M3jXxoPGiByUcRA+SEMIFjMFHhCY8lDf2JREKtLSmafrYbnd2d2Z257E7s7uthMQCwUoBgxAxKl78BqbAB\u002Fjl\u002F1c0XQNGzbQAwpbtIEptxh3uUs\u002FjQnpB6DfqgWOUU9PD2bnhXR+dHO1\u002FO\u002Fh61G61W3uKrmuGoVvQsG1ICKKsI12PCcGl9MJQfmqE0mNQK0hYPGzWTw++nB0f\u002Fj47+fXjRLnKItNxECWYceJ2skxK7vteGAhfcodiKXl7b\u002FtgZ2tv0ztuNc\u002FPvv\u002F7+0cxjJoFAcYWcSAliHNHeEQK5kseBiIQzNJLpUKaWpX2zlbrc6OBK7uBfbq\u002Fff7z9AJbAGOT2BeY2cLt4EDyeiAEw+XsUjY5oacXNh21WedczQh1vekZuw2iANDZxsggtsUIci+xRwJB64ErGSquzC1H+jKTA2BtOsCq9TFRio9YuaiVjykAaKap28igVxgLZkuX+B6t+1xQmImNTfTfnRvqSk8N4mJKXZ1ZHu3Nx15X0rMK0KumWcMQEGxSB3KKXIYEt6XrhIIRpE+NDvY+uDH+tGd15pm2ES28H0+8fLSx+KKcWVD0mmoaGrZ058IzAl0KvU4fBx4B1cLQQE\u002F3veuLb18U1t+VNxK55Fgi0peaf74ejyg1rQL0KjRrHY8AtU3mWC6BHkUugemV+MOuW4+7b2dSUV3N53Mf1pJvErOvlmLj8fkRpaqWdK1igiq67CNAsMFskzsQGdXJyPCdm9f6n9xXi2kEtVx2ORGdSCZnM9nV1Er8P4KJxAikIRd5AAAAAElFTkSuQmCC",{"_key":10896,"_type":5246,"children":10897,"markDefs":10901,"style":5278},"f3df558184cd",[10898],{"_type":5250,"marks":10899,"text":10900},[5621],"Circ announces the launch of their second capsule collection with clothing manufacturer Zara, completely made from Circ Lyocell.",[],{"_key":10903,"_type":5246,"children":10904,"markDefs":10905,"style":5278},"42ccb1c7f24f",[],[],{"_key":10907,"_type":5246,"children":10908,"markDefs":10914,"style":5278},"467fa8a3f77a",[10909,10911],{"_type":5250,"marks":10910,"text":10029},[],{"_type":5250,"marks":10912,"text":10033},[10913],"6677e515-e00c-48f4-b135-d94b112240b3",[10915],{"_key":10913,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":10916},"https:\u002F\u002Fwwd.com\u002Fsustainability\u002Fbusiness\u002Fexclusive-circ-launches-second-zara-collab-recycled-fabric-1236543773\u002F",{"_key":10918,"_type":5246,"children":10919,"level":5623,"listItem":5624,"markDefs":10923,"style":5278},"0d7bd49731df",[10920],{"_type":5250,"marks":10921,"text":10922},[],"This collection builds on Circ's goal of making circular materials accessible to the mass market, emphasizing affordability and scalability in sustainable fashion.",[],{"_key":10925,"_type":5246,"children":10926,"level":5623,"listItem":5624,"markDefs":10930,"style":5278},"37444e8f5be2",[10927],{"_type":5250,"marks":10928,"text":10929},[],"The new collection is visually stunning, showcasing that sustainable clothing doesn't compromise design.",[],{"_key":10932,"_type":5246,"children":10933,"level":5623,"listItem":5624,"markDefs":10937,"style":5278},"524b76c4a634",[10934],{"_type":5250,"marks":10935,"text":10936},[],"This collection also marks Circ's expansion in its production capacity as it begins to look for a new factory location, exploring European and Asian sites.",[],{"_key":10939,"_type":5246,"children":10940,"level":5623,"listItem":5624,"markDefs":10944,"style":5278},"e05d96cc7e4b",[10941],{"_type":5250,"marks":10942,"text":10943},[],"“In these collaborations, I talk about distilling the science and technology into this beautiful [clothing], but it does even more than that. It helps align all parts of that ecosystem in a very simple visual way to realize, OK, this solution is ready. Now we can come together and make this scale.” - Peter Majeranowski, CEO",[],{"_key":10946,"_type":5246,"children":10947,"markDefs":10948,"style":5278},"3787ab7e5d28",[],[],{"_key":10950,"_type":5246,"children":10951,"markDefs":10952,"style":5278},"c5bac26e1d9c",[],[],{"author":5505,"logo":10954},{"altText":10,"asset":10955,"bgColor":5135,"caption":10,"contain":10,"dimensions":10956,"dominant":10957,"hasAlpha":33,"hotspot":10,"lqip":10072,"originalFilename":10063},{"_ref":10066,"_type":13},{"_type":16,"aspectRatio":10068,"height":10069,"width":10070},{"_type":21,"background":5135,"foreground":158,"population":5394,"title":22},"2024-08-15","\u002Fpress\u002Fcirc-launches-second-collab-with-zara-and-why-it-matters",{"altText":10,"asset":10961,"bgColor":10890,"caption":10,"contain":10,"dimensions":10963,"dominant":10964,"hasAlpha":24,"hotspot":10,"lqip":10966,"originalFilename":10967},{"_ref":10962,"_type":13},"image-7984ae9c83528b089b9e6ea178988d6bb68b98d3-1920x1080-png",{"_type":16,"aspectRatio":17,"height":97,"width":5606},{"_type":21,"background":10890,"foreground":158,"population":10965,"title":22},12.99,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACTUlEQVR4nDXOS08TQQDA8f1OnvXggXjigsRE9EJCIhcwQSQGUAFBKGi6LURooS1FebS0+5zZmd157OxsW0Ajr4CUBiPPGEI8+AkMBT\u002FAL\u002F+\u002FopuaZRsAmAgB13UIcSkjnDNf8ED6pZJcq4SelU+MvshGunYlOjmq\u002FqxVjw4Pagf7ilHH0LExhoQgSj3OiS+YCLiUfrks19dKUlBHX5IwV9uqnNb2L46PLs9PLy9OFcvWAbzNUoIYczn3hGBBwEPpl0uBDLhHUCDZ4d52befr3ob4tb95dX7898+Vcv0MLYRvMWeu7xMpWCh5uSTCgAIjl1tKUbha3fn24\u002FtaBRd2QnxS3b76fXaNIbQQAp4Lb7DgnhQ0DFilJAKG8tmpbHzQTE+su4WtMuPFjCjMbQqwu0EVy9IBMDGySR379AaTMKCV0JfMWUlEZt60Zd61m7PvS7gAP8fzai9cUOGiqpiWBoCBHZtgwIjjUywYDnwvFKQsuaBOOvp2qL1xvPNhaqQD5ZLF5Nh0X+sXtbeQiiimqQHbwNAiyKYerHskmBtwtxwwgoyRvo7WpnsDz1uSo11aJro0ORDreTL\u002F4WU+PaEYRtG2dQRNF1nEBcxz+P9+KIilLXe2tzQ33v043LOciuYz6kJsINbflhjvnlX7FV0rWKbmAAND03MsggF1Yd0jnzipGfVxc8PTRw2ZZNTUFhezn+biw7GxV1PRQXW8TykWVw29CCwNAR3X+x62aX0B2drQ6+4H9+88a20qrKSxoy\u002FMT09GhybjkfT8bCKh\u002FgOT68WRfdF3FAAAAABJRU5ErkJggg==","Circ Launches Second Collab With Zara — and Why It Matters - Articles","Circ Launches Second Collab With Zara — and Why It Matters",{"_id":10970,"content":10971,"publication":11087,"publishedDate":10958,"slug":11092,"tags":10,"thumbnail":11093,"title":11103},"bmpX1k52gftsvVwVz7Wspt",[10972,10994,11008,11016,11024,11032,11040,11048,11056,11063,11071,11079],{"_key":10973,"_type":5246,"children":10974,"markDefs":10993,"style":5278},"e769a7fc00c6",[10975,10979,10982,10986,10989],{"_key":10976,"_type":5250,"marks":10977,"text":10978},"f9d12ae7dafb",[5621],"USING CIRC® LYOCELL, ZARA AND CIRC® ARE TACKLING ONE OF THE BIGGEST",{"_key":10980,"_type":5250,"marks":10981,"text":5270},"4c0ecf875400",[],{"_key":10983,"_type":5250,"marks":10984,"text":10985},"2cdda866ffe1",[5621],"CHALLENGES FOR THE FASHION INDUSTRY: BREAKING DOWN BLENDED FABRICS",{"_key":10987,"_type":5250,"marks":10988,"text":5270},"692cff8db6bf",[],{"_key":10990,"_type":5250,"marks":10991,"text":10992},"81ffa93a01f8",[5621],"INTO NEW RECYCLED MATERIALS",[],{"_key":10995,"_type":6631,"caption":10996,"includeCaption":24,"markDefs":10,"media":10997},"3327c8eb0703",{"position":6633},{"data":10998,"type":88},{"altText":10,"asset":10999,"bgColor":11001,"caption":10,"contain":10,"dimensions":11002,"dominant":11005,"hasAlpha":24,"hotspot":10,"lqip":11007,"originalFilename":10112},{"_ref":11000,"_type":13},"image-bfc087ac44fa5ded88e383d191d25e7b2cb5c750-1024x678-jpg","#bcbdbf",{"_type":16,"aspectRatio":11003,"height":11004,"width":6641},1.5103244837758112,678,{"_type":21,"background":11001,"foreground":158,"population":11006,"title":22},10.74,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQFB\u002F\u002FEACEQAAICAQQCAwAAAAAAAAAAAAECAwQABRESURMhMUFh\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP\u002FxAAXEQEBAQEAAAAAAAAAAAAAAAABABEy\u002F9oADAMBAAIRAxEAPwDWdSvSxSivSi89thuFJ2VR2TiGnFKdmaORJFtztzk2UlQfw5UaTg7SKo5\u002FZ7yTV1J7YmLIFKt384XokcuTkjHmfeGSJrbiQ4ZTGnpf\u002F9k=",{"_key":11009,"_type":5246,"children":11010,"markDefs":11015,"style":5278},"fa3e504c8699",[11011],{"_key":11012,"_type":5250,"marks":11013,"text":11014},"2e6b4c1fcaf8",[],"Today, Zara, in collaboration with Circ®, a US-based fashion technology company that recycles textile waste back into new fibers,revealed the latest Zara Women’s collection made with Circ Lyocell, achieving the look and feel of silk, with fibers derived from 50% recycled textile waste.",[],{"_key":11017,"_type":5246,"children":11018,"markDefs":11023,"style":5278},"7a30c989fdaf",[11019],{"_key":11020,"_type":5250,"marks":11021,"text":11022},"5ce80e9aabea",[],"This follows Zara and Circ’s first collection, launched in April 2023, which marked the use of garments made with recycled polyester and lyocell. The collection features four pieces, each made from fabric using only 100% Circ Lyocell . The Zara team designed the garments to showcase clean, minimalist silhouettes, with a natural look and feel, a testament to how Circ materials can be used to create elevated and timeless designs. The new collection will be available on August 15 in the US and other selected markets.",[],{"_key":11025,"_type":5246,"children":11026,"markDefs":11031,"style":5278},"9c0a054d6065",[11027],{"_key":11028,"_type":5250,"marks":11029,"text":11030},"01cffb98b12c",[],"Breaking down blends of polyester and cotton – referred to as “polycotton” – was once a significant roadblock to creating recycled raw materials to make new garments. Circ’s innovative recycling technology provides a solution, as the only in-market platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibers. Now, the major challenge at hand is scaling up these innovative technologies to accelerate circularity across the entire fashion industry, which will require industry-wide collaboration and investment. Partnerships like Zara and Circ’s ongoing collaboration, which started with an investment in 2023 from Zara’s parent, Inditex, mark another step forward in driving the scalability of sustainable solutions for the fashion industry.",[],{"_key":11033,"_type":5246,"children":11034,"markDefs":11039,"style":5278},"c1bd6d46abdb",[11035],{"_key":11036,"_type":5250,"marks":11037,"text":11038},"d884c52ec881",[],"“For us, success is when circularity is the default, with no compromise on quality or design,” said Peter Majeranowski, CEO of Circ. “Our latest collection with Zara builds on our goal of creating a model for widespread adoption of sustainable materials. This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry, while demonstrating Circ’s product quality.”",[],{"_key":11041,"_type":5246,"children":11042,"markDefs":11047,"style":5278},"f794006e1aa7",[11043],{"_key":11044,"_type":5250,"marks":11045,"text":11046},"46ede84b7f52",[],"ABOUT ZARA AND INDITEX",[],{"_key":11049,"_type":5246,"children":11050,"markDefs":11055,"style":5278},"d0498d40b69e",[11051],{"_key":11052,"_type":5250,"marks":11053,"text":11054},"f27bbedf3655",[],"Zara is part of Inditex, a global fashion retail group, also parent company of Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. Zara´s story begins with the opening of its first store in the Spanish coastal city of A Coruña in 1975 and its collections are currently available over an integrated platform of stores and online in more than 200 markets. Focused on constant innovation, Zara offers fashion-forward products for women, men and kids via a business model that places the customer at the center of everything we do. Zara and Inditex are committed to achieving climate neutrality by 2040.",[],{"_key":11057,"_type":5246,"children":11058,"markDefs":11062,"style":5278},"f99c8a1a1a79",[11059],{"_key":11060,"_type":5250,"marks":11061,"text":5671},"f6032f4b3931",[],[],{"_key":11064,"_type":5246,"children":11065,"markDefs":11070,"style":5278},"7c1c65395d42",[11066],{"_key":11067,"_type":5250,"marks":11068,"text":11069},"c7995f3b2e74",[],"Circ is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles.",[],{"_key":11072,"_type":5246,"children":11073,"markDefs":11078,"style":5278},"6338084fc54a",[11074],{"_key":11075,"_type":5250,"marks":11076,"text":11077},"ccdb99b4e82f",[],"Circ is protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular economy for the fashion industry. To ease the way for recycled fibers, Circ operates Circ-Ready, a select community of global supply-chain partners with a demonstrated ability to utilize Circ materials.",[],{"_key":11080,"_type":5246,"children":11081,"markDefs":11086,"style":5278},"d09b86f34305",[11082],{"_key":11083,"_type":5250,"marks":11084,"text":11085},"8a684f608b51",[],"Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is an Earthshot Prize Finalist and a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit www.circ.earth.",[],{"author":5505,"logo":11088},{"altText":10,"asset":11089,"bgColor":5373,"caption":10,"contain":10,"dimensions":11090,"dominant":11091,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"\u002Fpress\u002Fzara-and-circ-continue-partnership-with-new-collection-made-from-recycled-polycotton-blended-textiles",{"altText":10,"asset":11094,"bgColor":11001,"caption":10,"contain":10,"dimensions":11096,"dominant":11099,"hasAlpha":24,"hotspot":10,"lqip":11101,"originalFilename":11102},{"_ref":11095,"_type":13},"image-82dc4ac5ee206d3dd4110ba4831beee27f83b96e-2560x1694-jpg",{"_type":16,"aspectRatio":11097,"height":11098,"width":5605},1.511216056670602,1694,{"_type":21,"background":11001,"foreground":158,"population":11100,"title":22},10.36,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQFB\u002F\u002FEACAQAAICAQQDAQAAAAAAAAAAAAECAwQABRESURMhMWH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACA\u002F\u002FEABcRAQEBAQAAAAAAAAAAAAAAAAEAETL\u002F2gAMAwEAAhEDEQA\u002FANa1K9LFMK1GLzW2G4UnZVHZOIacUp2Zo5EkW1O3OQhSV3\u002FDlRpODs6qOW33vJFXU5LYmLIFKt39wvRI5ZyVjzPvDJU1t\u002FIcMpjT0v\u002FZ","ZARA AND CIRC CONTINUE PARTNERSHIP WITH NEW COLLECTION MADE FROM RECYCLED POLYCOTTON BLENDED TEXTILES - Articles","ZARA AND CIRC CONTINUE PARTNERSHIP WITH NEW COLLECTION MADE FROM RECYCLED POLYCOTTON BLENDED TEXTILES",{"_id":11105,"content":11106,"publication":11412,"publishedDate":11422,"slug":11423,"tags":10,"thumbnail":11424,"title":11433},"gEAy8ueX6LmXi4Ket8pihE",[11107,11111,11118,11122,11146,11153,11166,11173,11180,11187,11191,11198,11204,11216,11225,11232,11239,11246,11253,11260,11267,11274,11281,11288,11295,11302,11309,11316,11323,11330,11340,11347,11354,11364,11371,11378,11385,11392,11405],{"_key":11108,"_type":5246,"children":11109,"markDefs":11110,"style":5278},"4d147a8d85ab",[],[],{"_key":11112,"_type":5246,"children":11113,"markDefs":11117,"style":5278},"b40f7515363a",[11114],{"_type":5250,"marks":11115,"text":11116},[],"Featuring global supply chain partners with the demonstrated ability to utilize Circ materials, including AGI Denim, MAS Holdings, Selenis, Pyratex, Giotex, etc.",[],{"_key":11119,"_type":5246,"children":11120,"markDefs":11121,"style":5278},"257100589546",[],[],{"_key":11123,"_type":5246,"children":11124,"markDefs":11144,"style":5278},"cb0926c7645c",[11125,11128,11131,11135,11138,11141],{"_type":5250,"marks":11126,"text":11127},[5517],"Danville, Virginia (June 20, 2024) ",{"_type":5250,"marks":11129,"text":11130},[],"—",{"_type":5250,"marks":11132,"text":11134},[11133],"02c22734-2e60-4def-a88a-1eb1e1cd3e20"," Circ",{"_type":5250,"marks":11136,"text":11137},[],"®, a US-based textile-to-textile recycling innovator, announced the launch of Circ®-Ready, an exclusive community of global supply-chain partners who have demonstrated their ability to make high-quality, better-for-the-planet solutions for fashion brands using Circ materials. The inaugural Circ-Ready partners include AGI Denim, Foshan Chicley Textile Co., Ltd., Giotex, Marubeni Corporation, MAS Holdings, PYRATEX",{"_type":5250,"marks":11139,"text":11140},[5517],"®, ",{"_type":5250,"marks":11142,"text":11143},[],"Selenis, SHINJINTEX, Soorty Denimkind, Tainan Spinning Co., Ltd., and Taiwan Textile Research Institute (TTRI).",[11145],{"_key":11133,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":11147,"_type":5246,"children":11148,"markDefs":11152,"style":5278},"cb486f159bfb",[11149],{"_type":5250,"marks":11150,"text":11151},[],"Consisting of processors, manufacturers, and other vital industry players across tiers 1-4, each Circ-Ready partner has undergone a testing process to replace virgin inputs with Circ's products, proving the ability to utilize Circ products in their existing operations and produce premium materials as a result. Being a member of the Circ-Ready community provides partners the opportunity to work with pilot-stage Circ products, receive ongoing support from Circ's technical experts, and be among the first recommended by Circ when brands and partners seek to utilize Circ material.",[],{"_key":11154,"_type":5246,"children":11155,"markDefs":11165,"style":5278},"7f69f392b021",[11156,11159,11162],{"_type":5250,"marks":11157,"text":11158},[],"\"Being able to announce Circ-Ready with such a robust and well-rounded group of partners is transformational for our next stage of growth,\" ",{"_type":5250,"marks":11160,"text":11161},[5517],"Peter Majeranowski, CEO of Circ. ",{"_type":5250,"marks":11163,"text":11164},[],"\"It also speaks to the positive shift taking place within the fashion industry. As consumers demand better sustainable fashion options, and brands and retailers make public commitments to source more recycled and next-gen materials, manufacturers who proactively choose to operationalize the use of Circ's recycled material have an advantage. Having experience producing top quality products from Circ materials and access to recycled products creates a competitive edge over others who are slow to adopt recycled materials.\"",[],{"_key":11167,"_type":5246,"children":11168,"markDefs":11172,"style":5278},"1f51026ba60b",[11169],{"_type":5250,"marks":11170,"text":11171},[],"The Circ-Ready community is a selected group of partners who have a proven positive track record and commitment to working with Circ recycled products and have been individually evaluated for industry success. Circ-Ready partners work alongside the Circ team of experts to adequately test and utilize Circ fibers, exceeding quality standards from end to end. To promote transparency and ensure the integrity of Circ products, each Circ-Ready partner provides a commitment to relevant best-in-class certifications for recycled products.",[],{"_key":11174,"_type":5246,"children":11175,"markDefs":11179,"style":5278},"7888f81ddbe2",[11176],{"_type":5250,"marks":11177,"text":11178},[],"Circ is the leader in blended textile-to-textile recycling, a known challenge for the industry. Each year, tens of millions of tons of polycotton textile waste is landfilled or burned because existing recycling solutions cannot separate the plastic from the natural fiber and recover both materials. Circ's innovative recycling technology is the only platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibers. Circ's primary fiber outputs are regenerated Circ Lyocell and Circ Polyester from textile waste.",[],{"_key":11181,"_type":5246,"children":11182,"markDefs":11186,"style":5278},"c13b7a389e12",[11183],{"_type":5250,"marks":11184,"text":11185},[],"As Circ begins to implement its transformational technology, it is inviting partners that demonstrate product quality, reinforce its mission, and embrace the changing state of the fashion industry with creativity and enthusiasm. To submit an inquiry about the Circ-Ready program, visit www.circ.earth\u002Fcirc-ready.",[],{"_key":11188,"_type":5246,"children":11189,"markDefs":11190,"style":5278},"69c18233653b",[],[],{"_key":11192,"_type":5246,"children":11193,"markDefs":11197,"style":5278},"9f311f406ec8",[11194],{"_type":5250,"marks":11195,"text":11196},[5517],"FROM THE CIRC-READY COMMUNITY",[],{"_key":11199,"_type":5246,"children":11200,"markDefs":11203,"style":5278},"3be0d406357f",[11201],{"_type":5250,"marks":11202,"text":10653},[],[],{"_key":11205,"_type":5246,"children":11206,"markDefs":11215,"style":5278},"e37e46539787",[11207,11209,11212],{"_type":5250,"marks":11208,"text":5667},[],{"_type":5250,"marks":11210,"text":11211},[5517],"Henry Wong, VP, Product Development & Marketing ",{"_type":5250,"marks":11213,"text":11214},[5517],"at AGI Denim:",[],{"_key":11217,"_type":5246,"children":11218,"markDefs":11224,"style":5278},"ce5d52512483",[11219,11221],{"_type":5250,"marks":11220,"text":6151},[5517,5621],{"_type":5250,"marks":11222,"text":11223},[5621],"We are thrilled to lead the charge with Circ-Ready. Circ represents the next generation of solutions addressing fashion’s biggest challenges, including microplastic pollution and circularity. By championing technologies like Circ, AGI Denim aims to connect raw materials to final products, maximizing the potential for scalable innovation.”",[],{"_key":11226,"_type":5246,"children":11227,"markDefs":11231,"style":5278},"605115b4ddd1",[11228],{"_type":5250,"marks":11229,"text":11230},[5517],"Victor Li, General Manager at Foshan Chicley Textile Co.,:",[],{"_key":11233,"_type":5246,"children":11234,"markDefs":11238,"style":5278},"12648a1d5682",[11235],{"_type":5250,"marks":11236,"text":11237},[5621],"“We expect recycled material from finished garments to become a popular trend in the next 5-10 years. So, it is exciting that Chicley can join the transition and be part of this production chain, putting us in a position to stay ahead of this revolutionary fashion era. Also, through Circ, we can contribute to protecting the earth from the cost of clothing.”",[],{"_key":11240,"_type":5246,"children":11241,"markDefs":11245,"style":5278},"3b74f25649a3",[11242],{"_type":5250,"marks":11243,"text":11244},[5621],"“Nowadays, the textile industry is fierce with competition. We are all working hard to upgrade and differentiate our products. Joining the Circ-Ready community helps position us as industry leaders and ensures valuable support to begin producing products with Circ fibers.”",[],{"_key":11247,"_type":5246,"children":11248,"markDefs":11252,"style":5278},"7d5f12369712",[11249],{"_type":5250,"marks":11250,"text":11251},[5621],"“Production chain is important to a company, and now many companies struggle to find collaborative suppliers. Circ-Ready provides a solution by enabling a good production chain that ensures high-quality products are produced.”",[],{"_key":11254,"_type":5246,"children":11255,"markDefs":11259,"style":5278},"45399a5d000b",[11256],{"_type":5250,"marks":11257,"text":11258},[5517],"Giorgio Dissegna, President at Giotex:",[],{"_key":11261,"_type":5246,"children":11262,"markDefs":11266,"style":5278},"2796a2bb4a4f",[11263],{"_type":5250,"marks":11264,"text":11265},[5621],"“Giotex is the premier producer of certified textile-to-textile recycled cotton in the Americas. Integrating Circ’s rPET and rMMCF fibers into our suite of sustainable yarns and fabrics will offer apparel brands the strongest circular-textile solution available in the market.”",[],{"_key":11268,"_type":5246,"children":11269,"markDefs":11273,"style":5278},"64d9ff67ede0",[11270],{"_type":5250,"marks":11271,"text":11272},[5621],"“The Circ-Ready platform will create the critical industry links needed to help lower our sector’s carbon footprint.”",[],{"_key":11275,"_type":5246,"children":11276,"markDefs":11280,"style":5278},"819c2b757efc",[11277],{"_type":5250,"marks":11278,"text":11279},[5517],"Kazuyoshi Hosoi, General Manager of Rubber & Industrial Materials Department at Marubeni Corporation:",[],{"_key":11282,"_type":5246,"children":11283,"markDefs":11287,"style":5278},"7d11e36b3ce0",[11284],{"_type":5250,"marks":11285,"text":11286},[5621],"\"We are pleased to be invited to join the Circ-Ready community and the opportunity it affords us to stimulate sustainable business. We value Circ-Ready for enhancing awareness of Circ's technology to consumers and wish great success of the campaign.\"",[],{"_key":11289,"_type":5246,"children":11290,"markDefs":11294,"style":5278},"839f0bf2f88b",[11291],{"_type":5250,"marks":11292,"text":11293},[5517],"Nemanthie Kooragamage, Director, Group Sustainable Business at MAS Holdings:",[],{"_key":11296,"_type":5246,"children":11297,"markDefs":11301,"style":5278},"3c54ecc4a74f",[11298],{"_type":5250,"marks":11299,"text":11300},[5621],"“What we are most excited about is that Circ provides a holistic solution for our polycotton blended waste, keeping both materials in use. It also unlocks further opportunities to realize the versatility of circular man-made cellulosic materials. Because we believe the current textile value chain and processes need to be redefined to be planet and people positive, we hope that partnering with Circ can be a strong and meaningful step in that journey.”",[],{"_key":11303,"_type":5246,"children":11304,"markDefs":11308,"style":5278},"4310b5724f3f",[11305],{"_type":5250,"marks":11306,"text":11307},[5621],"“Brands need to see product in the form that they buy it and we believe initiatives like Circ-Ready have the potential to drive conversion.”",[],{"_key":11310,"_type":5246,"children":11311,"markDefs":11315,"style":5278},"c33d90cb1d38",[11312],{"_type":5250,"marks":11313,"text":11314},[5517],"Regina Polanco, Founder and CEO of Pyratex: :",[],{"_key":11317,"_type":5246,"children":11318,"markDefs":11322,"style":5278},"9e8676205277",[11319],{"_type":5250,"marks":11320,"text":11321},[5621],"“We are proud to be a Circ-Ready partner and to be part of the community around this circular solution.”",[],{"_key":11324,"_type":5246,"children":11325,"markDefs":11329,"style":5278},"326e878efe83",[11326],{"_type":5250,"marks":11327,"text":11328},[5621],"“Circ-Ready will make it easier for Fashion Brands to connect with the right member, regardless of the product that they are sourcing. We are excited to bring our clients, which are Fashion Brands, high-quality knit fabrics and garments made with Circ’s next-gen fibers, all produced through our certified and local supply chain in Europe and in Mexico.”",[],{"_key":11331,"_type":5246,"children":11332,"markDefs":11339,"style":5278},"cc6a1fe9dc4e",[11333,11336],{"_type":5250,"marks":11334,"text":11335},[5517],"Eduardo Santos, Head of Corporate Strategy",{"_type":5250,"marks":11337,"text":11338},[5517]," at Selenis:",[],{"_key":11341,"_type":5246,"children":11342,"markDefs":11346,"style":5278},"5719fcd7ec00",[11343],{"_type":5250,"marks":11344,"text":11345},[5621],"“The Circ-Ready community is a unique tool that allows partners across the textile-to-textile value chain to stay connected, have a preferential choice in quality chemical recycled products, and accelerate circularity.”",[],{"_key":11348,"_type":5246,"children":11349,"markDefs":11353,"style":5278},"8e1a7553623b",[11350],{"_type":5250,"marks":11351,"text":11352},[5621],"“The connection and visibility that Circ-Ready can trigger with bigger brand owners who understand chemically recycled PET from Selenis—that uses TPA from Circ—will be key for a more sustainable fashion industry. Circ-Ready also allows for chemical recycled products to have consistent quality and traceability across the value chain.”",[],{"_key":11355,"_type":5246,"children":11356,"markDefs":11363,"style":5278},"48f66b7efddc",[11357,11360],{"_type":5250,"marks":11358,"text":11359},[5517],"YK Youn, President at",{"_type":5250,"marks":11361,"text":11362},[5517]," SHINJINTEX",[],{"_key":11365,"_type":5246,"children":11366,"markDefs":11370,"style":5278},"79971f3a750a",[11367],{"_type":5250,"marks":11368,"text":11369},[5621],"“As a mill specializing in natural fiber with a special interest in sustainable, regenerative fibers, we believe being a part of the Circ-Ready community will help us gain access to even greater opportunities.”",[],{"_key":11372,"_type":5246,"children":11373,"markDefs":11377,"style":5278},"295dd5deea21",[11374],{"_type":5250,"marks":11375,"text":11376},[5621],"“Currently, there are millions of tons of clothing waste in the world. Recycling and upcycling are vital components of reducing our waste footprint and ensuring a clean earth for the next generation. That is why we think solutions like Circ are so valuable. To be able to fully textile-to-textile recycle polycotton is nothing short of a miracle. And these are the kinds of work that align with our company values.”",[],{"_key":11379,"_type":5246,"children":11380,"markDefs":11384,"style":5278},"f9cf5889a26e",[11381],{"_type":5250,"marks":11382,"text":11383},[5517],"Asad Soorty, Director at Soorty Denimkind:",[],{"_key":11386,"_type":5246,"children":11387,"markDefs":11391,"style":5278},"56a5096ae2a0",[11388],{"_type":5250,"marks":11389,"text":11390},[5621],"“The fashion industry is desperate for change, and it seems like Circ is the answer to its cry for help. Circ has cracked the toughest part of the circular case puzzling innovators worldwide - separating poly cotton blends. It’s almost as if Circ has unlocked a cheat code. We’re Circ-Ready and eagerly awaiting to take this technology to scale”.",[],{"_key":11393,"_type":5246,"children":11394,"markDefs":11404,"style":5278},"c20799e5cb38",[11395,11398,11401],{"_type":5250,"marks":11396,"text":11397},[5517],"Lin, Wei-hsiang, ",{"_type":5250,"marks":11399,"text":11400},[5517],"Section Chief of Department of Raw Materials and Fibers",{"_type":5250,"marks":11402,"text":11403},[5517]," at TTRI:",[],{"_key":11406,"_type":5246,"children":11407,"markDefs":11411,"style":5278},"b6993d1da8e6",[11408],{"_type":5250,"marks":11409,"text":11410},[5621],"\"TTRI is the top textile research institute in Taiwan, with the goal of becoming a global leader in advanced textile technology, testing and verification, and industry information development services. Collaborating with Circ can strengthen TTRI's connections with international institutions and enhance the institute's reputation.\"",[],{"author":5505,"logo":11413},{"altText":10,"asset":11414,"bgColor":5388,"caption":10,"contain":10,"dimensions":11416,"dominant":11420,"hasAlpha":33,"hotspot":10,"lqip":11421,"originalFilename":5593},{"_ref":11415,"_type":13},"image-031a263a51732d987e7c93ba8a111430d8ab5a9e-1769x351-png",{"_type":16,"aspectRatio":11417,"height":11418,"width":11419},5.0398860398860394,351,1769,{"_type":21,"background":5388,"foreground":22,"population":1191,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAm0lEQVR4nDXPzS4DYBCF4d4BG4suiqhSNEiIIvrjv1jY9P4vZR6Z5Fic5GS+M+d7Z4A3LLHADY6jc4xxgU10jSMcJjNO7hGn2BtgjVlV3eMbL\u002FFXWbjEF7b4TfGiqlb4CEi\u002Fv+K2C+9CMc\u002FwoUmr6gz7mCTzjh984imF7ZvuOTDLLmz8XmqaEYaZtd\u002FFTp+Cg5z1n51GJwHqT2d\u002F\u002Fq3+nbH3+lUAAAAASUVORK5CYII=","2024-06-24","\u002Fpress\u002Fcirc-launches-circ-ready-community-to-scale-adoption-of-circ-materials",{"altText":10,"asset":11425,"bgColor":11427,"caption":10,"contain":10,"dimensions":11428,"dominant":11429,"hasAlpha":24,"hotspot":10,"lqip":11431,"originalFilename":11432},{"_ref":11426,"_type":13},"image-3308293b35e09b2a1f0f8c4706a2e11ce266009d-1200x1200-png","#130f78",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":11427,"foreground":22,"population":11430,"title":22},9.33,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAIAAAAC64paAAAACXBIWXMAAAsTAAALEwEAmpwYAAADYklEQVR4nG2Sa1PaWBzG+QR90dldZAW5JIQQciHJEkW5yVVGi5fq6tpx7bqdtrpey6VAt7NFDQkknCRcKpJ82B2gtkI783txzovf\u002F\u002F+cZ46JJjUCkzwwjyHCPNuKhdW1bOfV0V2paFTLRrUyovzjs4kmFdYPaEIisQZDNUNBkElp+3u9i7NBpWxUHjuVaUwsBQI0YCmJJkQKF1h\u002FMxoGubXOy8O7q8uh\u002F71TfRhn2trobq63k8sSQ9740GscrbN+KR5V1591Dg\u002Fuzs8G70v6eO30oLJhKrzT8+8Gb153V1dEmqz50FscbbB+ORpWs5n2788\u002Fvzq6vzzXS8UJ+cMI0\u002FhSKesnx710UqRJniElyiczJAhyamSpnU50t9b7fx7cv32tX5zr+Su9kNeLBb1U0E1f2ysVB7s7gGP5pXk5yCmkt4V7WzQJWL86z7ZDC51ErLe60tvM9ba3Pu9u93a3e9\u002FkStn4+69uLNyIhORkXONYgLqbHqiBIZLPI4\u002FBPS3C26J8sh+XKFz6EnvMxVl\u002FI6fEY2Al3Y5HNZaSUViAHTxkr0P2umvuG04b77DyE3KpODg86GbTaibVzqbbyxGVY2TMI0J23mG9sVmubZZPNkvtKw\u002FyKHylbBy\u002FucutaqmElklpmaQWj6oLAUB4JbdTdFh5m+XaOlOzztRsluu5X29Gb37kn5\u002F2t9bbsYgSiyipuJpOqEP\u002FN0B4W4irCdmFUWwBsouQXZyIXa0YV5f3O887oUXAsXI0BFJxNRnXYmGVYwGOSohLhJ2C2ynCDtE1J0zIH6pGIT\u002FY3+uElwDpazJUM7wIliPqckQNBRWGlDFE9MAC4qrDjmGF05tLRf3oZS8RUwhv0wMJBNYIMHIwoAQ5lWMVhmpRuIwhTRRuYJ7mtFwpG6cn\u002FbWsRhPDkiB7HXHxGCISmOTHAUMqDAkoH8BRQGLKSJ788YW8\u002FuKP7uJ8C\u002FNIKNxwOwXn3K3TdgvZecQlet0NHJVJTKEJ7VHbD51XysbZP\u002Fcbz9oLgRZNtghMRlwN+yxvNddmzZ9sMzWH9RZxiRgiT8ce++WSfnrS39vpZlJaeFHlGED5JBSuO221WfNH80\u002F\u002FWn7+OGv+7wexv+x\u002FP8x\u002F\u002FLZ\u002FsN\u002Fb3uzm1joraTWy1PR5a5Zfqk+flJ4+Kf0PRIzW8\u002FJVxG0AAAAASUVORK5CYII=","Circ Launches Circ-Ready Community to Scale Adoption of Circ Materials - Articles","Circ Launches Circ-Ready Community to Scale Adoption of Circ Materials",{"_id":11435,"content":11436,"publication":11539,"publishedDate":11544,"slug":11545,"tags":10,"thumbnail":11546,"title":11550},"gEAy8ueX6LmXi4Ket8pgwE",[11437,11441,11445,11468,11481,11488,11501,11508,11512,11518,11525,11532],{"_key":11438,"_type":5246,"children":11439,"markDefs":11440,"style":5278},"13d36ca80472",[],[],{"_key":11442,"_type":5246,"children":11443,"markDefs":11444,"style":5278},"6c90e37c0572",[],[],{"_key":11446,"_type":5246,"children":11447,"markDefs":11465,"style":5278},"531fe39fd22a",[11448,11451,11455,11458,11462],{"_type":5250,"marks":11449,"text":11450},[5517],"Portalegre, Portugal and Danville, Virginia (June 11, 2024) -",{"_type":5250,"marks":11452,"text":11454},[11453],"2a087272-2df2-4282-b07e-cbf7049680ff","Selenis",{"_type":5250,"marks":11456,"text":11457},[]," has successfully produced recycled PET chips from terephthalic acid provided by",{"_type":5250,"marks":11459,"text":11461},[11460],"8078f1a9-c5a3-480e-ad22-1a6c1482a427"," Circ®,",{"_type":5250,"marks":11463,"text":11464},[]," a Virginia-based textile-to-textile recycler. The chip was produced via a multiple-batch campaign at Selenis' pilot plant in San-Giorgio, Italy. Using inputs recovered from polycotton textile waste, the high-quality PET chip has been transformed into DTY yarn and will be used in product development as Circ builds additional capsule launches. Selenis is building on the success of this initial phase of collaboration by committing to work toward an offtake partnership in support of Circ's first industrial facility.",[11466,11467],{"_key":11453,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":8139},{"_key":11460,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":11469,"_type":5246,"children":11470,"markDefs":11480,"style":5278},"63bb82ad0c79",[11471,11474,11477],{"_type":5250,"marks":11472,"text":11473},[],"\"The monomer synthesis performed similarly to virgin terephthalic acid,\" said ",{"_type":5250,"marks":11475,"text":11476},[5517],"Eduardo Santos, Head of Corporate Strategy at Selenis.",{"_type":5250,"marks":11478,"text":11479},[]," \"These results are a promising indication of the consistent quality of Circ's monomer output and future commercial success. As this partnership with Circ aligns with our mission and sustainability goals in the textile world, we look forward to building upon this work and supporting Circ's commercial production trials in the future.\"",[],{"_key":11482,"_type":5246,"children":11483,"markDefs":11487,"style":5278},"3af96632f04f",[11484],{"_type":5250,"marks":11485,"text":11486},[],"Selenis, a global supplier of high-quality, innovative, and sustainable specialty polyester solutions for diverse applications, is a subsidiary of the IMG Group, a multinational with sixty-five years of experience in the industry. The collaboration with Circ reinforces Selenis' sustainable mission, which relies on employing the company's profound knowledge of polymers, formulations, and processing, to partner with customers in developing eco-friendly solutions and commitment to creating opportunities. Highly focused on sustainability, this current endeavor with Circ is enabling Selenis to develop products with PTA using recovered terephthalic acid from Circ and bio-monoethylene glycol (Bio-MEG) from second-generation biobased sources. Their ultimate goal is to eliminate plastic waste, reduce carbon footprint, and conserve valuable resources by enabling the transformation of waste into new, high-quality products, over and over again.",[],{"_key":11489,"_type":5246,"children":11490,"markDefs":11500,"style":5278},"f68d1d306902",[11491,11494,11497],{"_type":5250,"marks":11492,"text":11493},[],"\"By working with the Selenis strategic and pilot plant manufacturing teams, we demonstrated the quality of Circ monomers and confirmed its performance as a like-for-like replacement of virgin monomers in synthesizing rPET from blended textile waste,\" said ",{"_type":5250,"marks":11495,"text":11496},[5517],"Kaushik Vashee, SVP of Manufacturing at Circ.",{"_type":5250,"marks":11498,"text":11499},[]," \"The Selenis teams' commitment to realizing the pilot trials has been instrumental in demonstrating the value of our recycled monomers.\"",[],{"_key":11502,"_type":5246,"children":11503,"markDefs":11507,"style":5278},"dd45a55a24f6",[11504],{"_type":5250,"marks":11505,"text":11506},[],"Circ is the leader in blended textile-to-textile recycling, a known challenge for the industry. Each year, tens of millions of tons of polycotton textile waste is landfilled or burned because existing recycling solutions cannot separate the plastic from the natural fiber and recover both materials. Circ's innovative recycling technology is the only platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibers. As Circ begins to implement its transformational technology, it is seeking partners that demonstrate product quality, reinforce its mission, and embrace the change with creativity and enthusiasm.",[],{"_key":11509,"_type":5246,"children":11510,"markDefs":11511,"style":5278},"b17ad0169bfe",[],[],{"_key":11513,"_type":5246,"children":11514,"markDefs":11517,"style":5278},"648a6abf700e",[11515],{"_type":5250,"marks":11516,"text":8204},[5517],[],{"_key":11519,"_type":5246,"children":11520,"markDefs":11524,"style":5278},"1f342078f449",[11521],{"_type":5250,"marks":11522,"text":11523},[],"__________________________________________________________________________",[],{"_key":11526,"_type":5246,"children":11527,"markDefs":11531,"style":5278},"fe42148f5dbf",[11528],{"_type":5250,"marks":11529,"text":11530},[],"Selenis is a supplier of sustainable, high-quality, innovative specialty polyester solutions for diverse applications. Their mission relies on building the path to a greener and waste-free future, navigating along three avenues: recycled, recyclable and bio-based resins. Selenis is a global business with production sites in Portugal, Italy, Tunisia, and the USA. Their production facilities have batch and continuous units, including SSP capacity across all regions, allowing for a production of a wide range of polymers that meet highly technical market requirements. Their production configurations provide Selenis the flexibility to produce both amorphous and crystallized products, as well as modified products on the acid and the glycol side.",[],{"_key":11533,"_type":5246,"children":11534,"markDefs":11538,"style":5278},"f0622855c0df",[11535],{"_type":5250,"marks":11536,"text":11537},[],"Committed to playing a role in society’s collective response to the plastic waste challenge, Selenis creates partnerships across the value chain to create long-term solutions. Highly focused on sustainability, Selenis centers their innovation in developing resins with up to 70% of chemically recycled content, bio-based and solutions that are fully recyclable in the PET stream. Their progress in molecular recycling turns waste into the building blocks of their specialty resins, contributing to the fight against climate change. Selenis and their sister company, Evertis, are members of the IMG group, an international business headquartered in Portugal with operations around the world. Their businesses have been pioneers in the polymers industry since 1959.",[],{"author":5505,"logo":11540},{"altText":10,"asset":11541,"bgColor":5373,"caption":10,"contain":10,"dimensions":11542,"dominant":11543,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2024-06-10","\u002Fpress\u002Fselenis-makes-high-quality-rpet-from-circs-recovered-terephthalic-acid",{"altText":10,"asset":11547,"bgColor":8233,"caption":10,"contain":10,"dimensions":11548,"dominant":11549,"hasAlpha":24,"hotspot":10,"lqip":8237,"originalFilename":8238},{"_ref":8232,"_type":13},{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":8233,"foreground":22,"population":8236,"title":22},"Selenis Makes High-Quality rPET from Circ’s Recovered Terephthalic 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left to right: Juliana Pidner Hsu, Managing Director of Drive Catalyst; Peter Majeranowski, CEO of Circ",[],{"_key":11666,"_type":5246,"children":11667,"markDefs":11693,"style":5278},"d953e58d185d",[11668,11671,11673,11677,11680,11684,11687,11690],{"_type":5250,"marks":11669,"text":11670},[5517],"Taipei, Taiwan and Danville, Virginia (May 28, 2024)",{"_type":5250,"marks":11672,"text":7034},[],{"_type":5250,"marks":11674,"text":11676},[11675],"49ade6a7-bf98-4d79-803e-270df39cfe9d","Drive Catalyst",{"_type":5250,"marks":11678,"text":11679},[],", the venture capital arm of the Taiwanese conglomerate ",{"_type":5250,"marks":11681,"text":11683},[11682],"012a8307-2b10-4131-a334-84a3e0cb6321","Far Eastern Group",{"_type":5250,"marks":11685,"text":11686},[],"—one of the world's largest producers of both virgin and recycled polyester—has invested in ",{"_type":5250,"marks":11688,"text":5465},[11689],"ca2d436c-c677-4119-adbf-2894252ffeee",{"_type":5250,"marks":11691,"text":11692},[],"®, a US-based textile-to-textile recycler. This investment is set to propel the textiles industry towards circularity by facilitating the production of high-quality Circ Polyester, which utilizes chemical building blocks derived from recycled polycotton textile waste.",[11694,11696,11698],{"_key":11675,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":11695},"https:\u002F\u002Fwww.drivecatalyst.com\u002F",{"_key":11682,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":11697},"https:\u002F\u002Fwww.feg.com.tw\u002Fen\u002Fhome\u002Findex.aspx",{"_key":11689,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":11700,"_type":5246,"children":11701,"markDefs":11705,"style":5278},"b1d9ebd95ef5",[11702],{"_type":5250,"marks":11703,"text":11704},[],"By combining Far Eastern's world-class manufacturing capabilities with Circ's pioneering technology in textile-to-textile recycling, this partnership is uniquely positioned to help scale the manufacturing of textile-to-textile recycled polyester. Through the company's investment in Circ, Far Eastern aims to promote a significant change in the industry, bringing in over 70 years of textile supply chain unique end-to-end service to this sector toward a closed-loop alternative.",[],{"_key":11707,"_type":5246,"children":11708,"markDefs":11712,"style":5278},"2a4a6c2739f8",[11709],{"_type":5250,"marks":11710,"text":11711},[],"Far Eastern's support will enable Circ to address the challenges of scaling up production to meet the demands of large fashion brands and their customers. The fashion industry is transforming towards more sustainable practices, with brands and consumers seeking alternatives to traditional materials. Circ's closed-loop alternative offers a compelling solution, and by leveraging Far Eastern's industry expertise, Circ can deliver on the promise of sustainability at scale.",[],{"_key":11714,"_type":5246,"children":11715,"markDefs":11719,"style":5278},"b795362b8bde",[11716],{"_type":5250,"marks":11717,"text":11718},[],"\"It is crucial that leaders in the polyester supply chain, like ourselves, set an example by establishing a foundation for collaborative models,\" states Juliana Pidner Hsu, Managing Director of Drive Catalyst. \"We are deeply committed to the circular economy and believe that textile-to-textile recycling will play a pivotal role in decarbonizing raw materials. Our dedication to supporting innovative solutions aligns with our customers' strong demand for sustainable fashion. To drive significant systemic changes may take time and require collaboration. With Circ's high-quality materials and the growth potential of its technology, we believe this partnership is a meaningful step towards scaling circularity.\"",[],{"_key":11721,"_type":5246,"children":11722,"markDefs":11726,"style":5278},"4712102f5550",[11723],{"_type":5250,"marks":11724,"text":11725},[],"Integrating Circ's recovered monomers from recycled textile waste into Far Eastern's production infrastructure could represent a significant advancement towards a circular economy in the textile industry. This move would reduce reliance on virgin resources and minimize waste by diverting end-of-life textiles from landfills. The collaboration is a testament to both companies' commitment to driving positive change in the industry and meeting the demands of environmentally conscious consumers.",[],{"_key":11728,"_type":5246,"children":11729,"markDefs":11733,"style":5278},"19573c20fffb",[11730],{"_type":5250,"marks":11731,"text":11732},[],"\"Funding is just one factor when introducing innovation to an industry as old and established as textiles,” said Peter Majeranowski, CEO of Circ. “We seek mission-aligned partners with wide-reaching expertise because no portion of the industry works in a silo. Far Eastern Group's support not only speaks to the integrity of our polyester but will enable the acceleration of Circ Polyester from recycled textile waste and play an instrumental role as we work towards launching Circ's first commercial facility.\"",[],{"author":5505,"logo":10},"2024-05-28","\u002Fpress\u002Ffar-eastern-group-and-circ-partner-to-drive-circularity-at-scale",{"altText":10,"asset":11738,"bgColor":11650,"caption":10,"contain":10,"dimensions":11739,"dominant":11740,"hasAlpha":24,"hotspot":10,"lqip":11657,"originalFilename":10112},{"_ref":11649,"_type":13},{"_type":16,"aspectRatio":11652,"height":11653,"width":11654},{"_type":21,"background":11650,"foreground":158,"population":11656,"title":158},"Far Eastern Group and Circ Partner to Drive Circularity at Scale",{"_id":11743,"content":11744,"publication":11876,"publishedDate":11886,"slug":11887,"tags":10,"thumbnail":11888,"title":11897},"B69Sqdsr253phUdj305I56",[11745,11749,11764,11771,11806,11815,11824,11831,11840,11847,11856,11865],{"_key":11746,"_type":5246,"children":11747,"markDefs":11748,"style":5278},"61462d8954ac",[],[],{"_key":11750,"_type":6631,"caption":11751,"includeCaption":24,"markDefs":10,"media":11752},"5a202ac471e0",{"position":6633},{"data":11753,"type":88},{"altText":10,"asset":11754,"bgColor":11756,"caption":10,"contain":10,"dimensions":11757,"dominant":11761,"hasAlpha":24,"hotspot":10,"lqip":11763,"originalFilename":10112},{"_ref":11755,"_type":13},"image-a35e7cf4d334fba062fead2a78e86150e1788787-945x705-png","#c8c2c1",{"_type":16,"aspectRatio":11758,"height":11759,"width":11760},1.3404255319148937,705,945,{"_type":21,"background":11756,"foreground":158,"population":11762,"title":22},7.5,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAPCAIAAABr+ngCAAAACXBIWXMAAAsTAAALEwEAmpwYAAADeklEQVR4nAXBaVMaZwAA4P0v\u002FdIPncy0+WiTVFOvKIKiQmUDxmsErypRREFFrl05dt+9d9llWVyWU\u002FBCUYyipk3MJGYyk5h22k6amf6QPg90fFjdLVdKhVL14OiqcX19eX1crRXzRU3VNFXLa\u002Fm8ltPUTFpJy1KSpHmaS1YPay8bjfPaMXT54vy0Vtvf3dsp7hRzhbyWy2a0XCab2VZlUeIZliFJGhA0IAgcoDGKlbJX168\u002Ffbz78P4DdHXRaJyfv6jXq\u002FsHhWxekVPJhKTISlKSKYLaCiPhYCgeiWLRGBJC\u002FGEsoVbe3n78+uW\u002FL\u002F98hQgqJUpaPl+ulHfLpXI2k5UlmWV4LA6CgfCad2PTF8AxgMWwoD8UCMekTOXV69u\u002FP33+948\u002FIcuob3IW3fATALAsyyelVDql8ryM4zQSjvj9oVgUEziBYzgQBzhgZK18Wju7bZz99fYGso2tjzv8K6uRSATDMJxjOVlKUYyIUwJO8uhWHGAgKSSUhCgxHC\u002FISuGwVj15c3r0+dVLyL0cdi0jwUCcImiB4yRBoEk6iMTQGBWPUl73xtrqWhxBEjhIkbQkptXyyVm9cXtxeXfzBopG6GAAi0UADUiGIPE4vurZnJxxOedXVh3zCyNTXreHQMIqw+4oqpopbZdq9ZOLd1e\u002F3b17D6FIdNMX8q1tet3e5wvL9unnZut0t9kxYHHAvbZxeAoNokkSKBxfyhZyxT0lu1fRdi7K+7e\u002F30DzTrdjamFsfHYInjD0D3fqrc3d1qY+R9Og80fD9BN40eX2hTyelUUXGo6IoixJaQUwBUDWK3uQ2Tpl6H\u002FWroNbOs3NHabWJ6YOPfzQ6Linm\u002F22c+Z73VSb3mbUG3t1hl\u002FM8LrHywKQxIGK4ZqYgB51WB62Dv7UbnrcaW7vHhwYgCcnHE\u002FH5u53jH7zyHavdfiHB7rHLe36Ll3rz+0z9kkBQzWWzPBCHGeh5i5rm+5plwE29A1ZhqzOX+dQv8+97GnpGf7uQX9bD9zXZ7YOWexjoyajcXlhTmXwHYFMM8x6kIR6zXa90TYwYJkYGfMsLcbRUILCoijaZ3E0tZlGR8eDnqWIfw3Z8Ljm7AS6cZBLHxUyxZREkRykN9p69KZhGF53L5GxLQ5EMyIjcsyIfbGr\u002F5nT6dwWQEnhRWILC7qzYuTiqHxVPz7dLR2U8v8DJmTnanuxkgQAAAAASUVORK5CYII=",{"_key":11765,"_type":5246,"children":11766,"markDefs":11770,"style":5278},"1af0ff040a02",[11767],{"_type":5250,"marks":11768,"text":11769},[5621],"UNIDO, H&M Group, Circ, and Intellecap, collaborate on a pilot to explore bringing blended textile recycling solutions to Bangladesh.",[],{"_key":11772,"_type":5246,"children":11773,"markDefs":11800,"style":5278},"7efe6b4acba2",[11774,11777,11780,11782,11785,11788,11791,11794,11797],{"_type":5250,"marks":11775,"text":11776},[],"The SWITCH2CE (\"Switch to Circular Economy Value Chains\") pilot on building local capacity for blended textile waste recycling in Bangladesh recently brought together key stakeholders in Dhaka. The delegation included representatives from pilot partners ",{"_type":5250,"marks":11778,"text":6312},[11779],"556f4e28-dda8-46c7-a7b4-799cc13a0f43",{"_type":5250,"marks":11781,"text":5261},[],{"_type":5250,"marks":11783,"text":6372},[11784],"f6a797b3-e5f3-4fca-9008-e3d6718a2478",{"_type":5250,"marks":11786,"text":11787},[],", textile recycling innovator ",{"_type":5250,"marks":11789,"text":5465},[11790],"325469e4-c7ec-49f1-a3a9-061579c2b3f1",{"_type":5250,"marks":11792,"text":11793},[],", and ",{"_type":5250,"marks":11795,"text":6363},[11796],"40845eb8-2b47-4136-a868-5c10afd15f3a",{"_type":5250,"marks":11798,"text":11799},[],". Parties contributed to the program's broader goal of exploring opportunities to establish a textile-to-textile chemical recycling plant in Bangladesh.",[11801,11802,11803,11804],{"_key":11779,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6321},{"_key":11784,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6383},{"_key":11790,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":11796,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":11805},"https:\u002F\u002Fwww.switchtocircular.eu\u002Fnews-and-events\u002Fwww.unido.org",{"_key":11807,"_type":5246,"children":11808,"markDefs":11814,"style":5278},"fa19c0f84207",[11809,11811],{"_type":5250,"marks":11810,"text":5667},[],{"_type":5250,"marks":11812,"text":11813},[],"The pilot is part of the global UNIDO-led SWITCH2CE project, co-funded by the European Union and the Government of Finland, which supports micro, small, and medium-sized enterprises in critically important value chains to adopt circular economy practices that can help support the growth of the economy in a manner that is environmentally sustainable, socially responsible, and creates decent jobs.",[],{"_key":11816,"_type":5246,"children":11817,"markDefs":11823,"style":5278},"0b1ec6e826fe",[11818,11820],{"_type":5250,"marks":11819,"text":5667},[],{"_type":5250,"marks":11821,"text":11822},[],"The SWITCH2CE-H&M pilot in Bangladesh is working on setting up a system to sort and recycle blended textile waste. This involves finding, testing, and scaling innovative solutions to turn this waste into new materials for textiles. The pilot also aims to create an enabling ecosystem for collecting blended textile waste from different factories at high-capacity automated sorting and separation centers within Bangladesh and build the capacity of local suppliers to sort and recycle this waste. This pilot will assist H&M Group's suppliers in making the switch towards circularity by supporting them in addressing the technical and financial challenges associated with adopting new and innovative circular economy practices.",[],{"_key":11825,"_type":5246,"children":11826,"markDefs":11830,"style":5278},"12ee092dc6f2",[11827],{"_type":5250,"marks":11828,"text":11829},[],"Discussions during the visit centered around leveraging local expertise to develop effective pathways from textile waste to recycled products that are specifically tailored to the needs of Bangladesh.",[],{"_key":11832,"_type":5246,"children":11833,"markDefs":11839,"style":5278},"a7361dc09128",[11834,11836],{"_type":5250,"marks":11835,"text":5667},[],{"_type":5250,"marks":11837,"text":11838},[],"\"SWITCH2CE serves as an enabler of circular alliances between EU multinationals, their suppliers in developing countries, target country governments, and the EU to trigger and support the transition to circularity,\" said Mark Draeck, SWITCH2CE Chief Technical Advisor, UNIDO. \"EU circular policies have implications across global value chains, both upstream and downstream. Advancing local circular capacities of Bangladeshi suppliers strengthens their competitiveness in global textile value chains, creates business opportunities and new green jobs, while also benefiting the environment and increasing resource efficiency.\"",[],{"_key":11841,"_type":5246,"children":11842,"markDefs":11846,"style":5278},"a8ed0747f892",[11843],{"_type":5250,"marks":11844,"text":11845},[],"Project delegates had the opportunity to visit the facilities of Fakir Knitwear and DBL Group, two prominent players in the textile industry and also part of H&M Group's local network of suppliers and recyclers in Bangladesh, underscoring the project's commitment to harnessing collective knowledge for the transformation of the textile recycling industry. Furthermore, meetings with key players in the waste aggregation space provided valuable insights into market dynamics and opportunities for collaboration as the project scales.",[],{"_key":11848,"_type":5246,"children":11849,"markDefs":11855,"style":5278},"8691b2171cb7",[11850,11852],{"_type":5250,"marks":11851,"text":5667},[],{"_type":5250,"marks":11853,"text":11854},[],"\"At H&M Group, we’re committed to reducing our dependence on virgin materials, achieving more with less and building a circular ecosystem to keep products and materials circulating at their highest value. Where waste is generated in our supply chains, we view it as a resource and aim to circulate it back into our products. To achieve this, we are actively building a recycling ecosystem for efficient waste management and a recycling network across production markets. We acknowledge, that the recycling sectors in our primary production markets are still emerging and today, recycling ecosystems are highly underdeveloped. Our industry still has a long way to go and we recognize the need for a systemic change. To address these issues in Bangladesh, we are collaborating with the United Nations Industrial Development Organization (UNIDO) and support their “SWITCH to circular economy value chains” project.\" - H&M Group shared.",[],{"_key":11857,"_type":5246,"children":11858,"markDefs":11864,"style":5278},"e93095051fa5",[11859,11861],{"_type":5250,"marks":11860,"text":5667},[],{"_type":5250,"marks":11862,"text":11863},[],"Venkat Kotamaraju, Partner & Director, Circular Apparel Innovation Factory (CAIF), An Intellecap initiative added: \"We are truly delighted to be partnering with UNIDO, H&M Group and its supplier partners in this endeavor to keep materials in the economy within Bangladesh's RMG sector. For us, intent is prime. And we are glad to have H&M as a partner that has demonstrated intent right from the get-go. In our endeavor to build the indigenous capacities and capabilities within Bangladesh, the potential Circ has to offer will be game-changing. It's a rarity to have all partners backing intent with a bias for action.\"",[],{"_key":11866,"_type":5246,"children":11867,"markDefs":11875,"style":5278},"6d441eb8e89f",[11868,11870,11873],{"_type":5250,"marks":11869,"text":5667},[],{"_type":5250,"marks":11871,"text":11872},[],"\"Textile recycling is complex and no single entity can create an effective solution overnight,” continued Peter Majeranowski, CEO, Circ. “The SWITCH2CE program is leaning into collaboration by bringing together important partners like H&M Group, Intellecap, and UNIDO to move the needle meaningfully, and we’re pleased to bring an innovators’ lens to such an influential group. Our visit to Dhaka allowed us to strengthen these partnerships and our knowledge of the region to collectively advance initiatives towards blended textile recycling.\"",{"_type":5250,"marks":11874,"text":5667},[],[],{"author":5505,"logo":11877},{"altText":10,"asset":11878,"bgColor":11880,"caption":10,"contain":10,"dimensions":11881,"dominant":11884,"hasAlpha":33,"hotspot":10,"lqip":11885,"originalFilename":5593},{"_ref":11879,"_type":13},"image-e6121c4dbc85b1378b08123f5498a24f2af33e59-1080x446-png","#3c3c3c",{"_type":16,"aspectRatio":11882,"height":11883,"width":97},2.42152466367713,446,{"_type":21,"background":11880,"foreground":22,"population":8586,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAICAYAAAD5nd\u002FtAAAACXBIWXMAAAsTAAALEwEAmpwYAAABqElEQVR4nDWSSWtUQRRGSxcaiJqYqMGYjnEISjRq4sKFoCiKGBDUOAWHjUFxTGj8tb3pZdObnl69ukNd3icXqheHooZ7uPVVhX6\u002FfwLAes75ac55N+e8A2ATwHzTNMcB+P7p0Wi0MB6PFyeTydmUUgtAq2maFRG5AeD6cDicB3A0xBhvM\u002FMrIvpORL+I6IeI7AHYBrAcY9zKOT9j5peFF2b2lplf55yfm9l7M3vHzBvdbncmiMgnVf3DzG1m\u002FquqB6p66EUicouIHovIvqr+K\u002Fw0M2ffa83M2VPVuwBmg5m1\u002FSAR\u002FRaRz6W47aOIbDPzNVW9p6oPVPWhQ0SPVPW+r4vIFoCNuq4vAJgJXjwVppS+TIVm9lVEPMsFzw3AOQBLnl9K6aILYoznq6paAuD7i557SCl9JKLplQ+Y+bDwhoguVVXlolXHRUR0pbCWUlp1cWHF8Qw3PWxV\u002FeZd+qOklD6IyB1\u002F3dKBCy67pMiu+ryu62UAc54dgJNN05wKvV5vlpnXiegJM+\u002FGGHdE5OZgMJjrdDr+bc54p065bqvM10oUx0IIAcAR5z8yqPItcviDkgAAAABJRU5ErkJggg==","2024-04-30","\u002Fpress\u002Funido-switch2ce-program-brings-stakeholders-to-bangladesh-to-advance-blended-textile-recycling",{"altText":10,"asset":11889,"bgColor":11891,"caption":10,"contain":10,"dimensions":11892,"dominant":11894,"hasAlpha":24,"hotspot":10,"lqip":11895,"originalFilename":11896},{"_ref":11890,"_type":13},"image-07cc59e6955406576d812382d3c1b3d151bbebc0-950x950-png","#8b8b8b",{"_type":16,"aspectRatio":5623,"height":11893,"width":11893},950,{"_type":21,"background":11891,"foreground":22,"population":3631,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAIAAAAC64paAAAACXBIWXMAAAsTAAALEwEAmpwYAAAEFklEQVR4nD3T6UsyWxgA8PkP+vC2oFRuZTeXLE3D1ClqPM40nlmdZjSXNCNRigJBvXGJPvShgl4v3AqCFiXp2iYttkFQUIFf3r\u002Fp0sh7fx\u002FP4eE551kQFEUnJyd9Ph9JkjRNC4IQiUSi0agkSYFAgKKo5jnP8wEZz\u002FM0Tfv9fgghMjExgWGY1+vFcZym6UAgEAwGQ6GQKIqCIDAMQ5Kk3+\u002FnOI6XsSwLISRlCMdxDMNACDmOC4fDMzMzoVAomUxmMplUKhWLxZq3giAEAgEoo2kaQuj3+5FgMNh8niAIMzMzLMvSNJ1MJrPZ7NLSUiQSwXEcACAIAsuyLpfL4XC4ZWNjYwhJki6Xy2w2u93uqakpAABFUbOzs6lUKh6PMwyDoqjb7WZZlqIos9mslHV1dZlMJgRFUaPRqFar7XY7AMDv90uSFIvFRFEkSdLr9drt9pGRkWblBgYGlEplR0eHWq22Wq3I4OCg0WgcGBhAUZTjuFgsNj8\u002Fn0qlJEny+XwAAKfTiaIoTdMYhpnNZo1Go9PpTCaTw+FA9Hq9wWCwWCwul0uSpJWVlWw2m8vlMpnM9PR0s07ND3s8HoPB0NPT09\u002Ffb7PZPB4PotPpenp6tFqtwWAgCCKdTufz+UKhkE6neZ4XRTEej4fDYYIg7Ha7Xq\u002Fv7e11Op0QQoZhkO7ubrVa3d3drVKphoeHeZ7PZDLLy8vRaBTHcQhhs0MoijocjmZmFEVFUfweEoVCoVardTqdSqXSarVWq5UkyVAoRFHU+Pg4AABCCABwu91Op9NisWi1WpvN5vV6R0dHkY6ODoVCoVQq29vbW1pafvz4YTQaAQAYhjkcjvHxcZZlCYIYGRkZGhrq6+vr7OzU6\u002FUWi0Wv1yMqlUqhULTJWltb29ra+vv7cRwnSdJms1mtVoIgAAD\u002FB2u12j9kGo0GoWm6ORskSUJIYTKO4yRJAsDn8Xw3aXpaZBgGx3EMwwiCoCgKQjg1NYXs7u4Wi8WfP4t7e3vF4t\u002FZbDYYDAqCEI1Gw+Fwc0\u002Fi8UQikZidnY3H44uLi4VC4S8ZUq1WK5XK5eVlrVY7ODjI5\u002FOxWCwSiSSTyXA4zHEcy7LNPZ2bm0smk4uLi5ubmycnJ5VKBTk6OiqVSrVarVqtbm1t5fP5bDb7p2xubq4ZHAwGE4nEwsJCOp3O5XJ7e3v1ev3t7e078\u002FX19c3NTblc3t\u002FfL5fL\u002F8qOj4+3t7fX1tYKhUIul1tdXV1fX9\u002FY2NjZ2Tk8PLy6unp+fkbq9frDw8P19fXp6end3d3X11ej0fj8\u002FHx9fX18fKzX62dnZ\u002F\u002FIDn87Pj4+OTk5OjpCHh4e7u\u002FvLy4uzs\u002FP39\u002Fff\u002F3WaDQ+Pj4+Pz\u002Ff3t7u7+\u002Fr9frLy8vT09Pt7W2tViuVSmtra\u002F8BUiuofxy1dVcAAAAASUVORK5CYII=","UNIDO SWITCH2CE Program Brings Stakeholders to Bangladesh to Advance Blended Textile Recycling - Articles","UNIDO SWITCH2CE Program Brings Stakeholders to Bangladesh to Advance Blended Textile Recycling",{"_id":11899,"content":11900,"publication":12048,"publishedDate":12059,"slug":12060,"tags":10,"thumbnail":12061,"title":12073},"bmpX1k52gftsvVwVz7WfhO",[11901,11905,11912,11927,11931,11938,11945,11952,11959,11966,11973,11980,11997,12004,12011,12023,12030,12037,12044],{"_key":11902,"_type":5246,"children":11903,"markDefs":11904,"style":5278},"165c90e88fc0",[],[],{"_key":11906,"_type":5246,"children":11907,"markDefs":11911,"style":5278},"db4d1237a767",[11908],{"_type":5250,"marks":11909,"text":11910},[],"Albeit often overlooked in conversations about pollution, the fashion industry contributes more to global carbon emissions than all international flights and maritime shipping combined. Awareness of the need for sustainability and circularity in the textile industry has never been higher or the timing more urgent.",[],{"_key":11913,"_type":6631,"caption":11914,"includeCaption":24,"markDefs":10,"media":11915},"51681a952be5",{"position":6633},{"data":11916,"type":88},{"altText":10,"asset":11917,"bgColor":11919,"caption":10,"contain":10,"dimensions":11920,"dominant":11924,"hasAlpha":24,"hotspot":10,"lqip":11926,"originalFilename":9689},{"_ref":11918,"_type":13},"image-d00f1535976bfeadb9e6f6723801d2779ef8ea19-1010x567-png","#425424",{"_type":16,"aspectRatio":11921,"height":11922,"width":11923},1.781305114638448,567,1010,{"_type":21,"background":11919,"foreground":22,"population":11925,"title":22},9.9,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACqklEQVR4nAGfAmD9AEaEsUeFskmHtEqJtVKMr2OOl2yLfm2NfG+UjG6Wk2qWmWOXrV6ZuVyZvVyZwF2awV6cwl6dw2CexGOgxgBJh7RKiLVNi7dPjbhXjq1ijI1riXd7loaPqJ+XsKuYs7WTtL+Eq7RxnqhomqxjnLphnsRlocZrpMdxqMkAToy2UI24U5C4VpK6WZGuX4qOdpOKn7KxwM3Sy9bbz9ngz9vhuMjFj6qcdZybbaC3cafIeqzLga\u002FMhLHNAFqRsVmStlyVt1+VtV6Po2mPlJCoq7jG0dLb59rh7Nrh7Nng6sbR1qK3soKmqH2pvoqzzZC2z4q0zoGwzQBplqZll7JlmbVnlahliYpuiYONoKCvvMbL1eDU3OfN1uPE0NyrvMWVrrGEqK+DrL2NsseOtMmEsct5rcsAcpaVcpuocZyub5WbaoZ6YnZgZHVjjZuawMvVz9jlxNDetsXSkamseZePeZuSfKCefqSogKm0f6u+fKq\u002FAG+KcHaUiXiYlnKPhmuAalpqSU1bP3iFfbfCysvV4b\u002FM2rLDz5GopHOPeW+Ka3GLaHSRdXaXhniZkHiZkgBhdklpgFxvh29ofWZdbU5OWjhEUDVvfHKwu8DH0t29yti0w82YqZ92i2xpfVJleERpfUlqgFFof1Nke1EAVms0WW47WGtCTF46Q1MvPkonPkotandrpLK0uMTMrbvCqLW2kZ6MdIBZaXNDX244W200V2wxVGovT2YsAFJpL1FlLkVYJzVHHzJEHjVCHjdDJVtoVoWSi4ORjHOBeHJ\u002Fbmt3W2BoPWFnNVllMkleKURdI0NcIT9ZIQBIYitIXic\u002FUSEzRRs3Rx84RR8vPB1DTzdga1dKV0UxPik1QyY9TCdETyRNVSdHVic5USE4Uh01TxwyTh0dxFWWbbmMVgAAAABJRU5ErkJggg==",{"_key":11928,"_type":5246,"children":11929,"markDefs":11930,"style":5278},"131a76ad73d1",[],[],{"_key":11932,"_type":5246,"children":11933,"markDefs":11937,"style":5278},"6bcbe07d27e3",[11934],{"_type":5250,"marks":11935,"text":11936},[],"The beginning of the XXI century brought great changes in consumption patterns and the fashion industry offers a prime example of this with the number of garments purchased per capita shooting up 60% in 2014 in comparison with 2000, while items get disposed of twice as fast. Today, this translates into a garbage truck’s worth of textiles being dumped in a landfill or incinerated every second. If this tendency remains, a data extrapolation from the World Resources Institute shows that, among other indicators, the fashion industry’s greenhouse emissions will increase 50% by 2030.",[],{"_key":11939,"_type":5246,"children":11940,"markDefs":11944,"style":5278},"0bd65101c027",[11941],{"_type":5250,"marks":11942,"text":11943},[],"The time to act is now.",[],{"_key":11946,"_type":5246,"children":11947,"markDefs":11951,"style":5278},"6199783436c1",[11948],{"_type":5250,"marks":11949,"text":11950},[],"The largest portion of the environmental footprint left by producing new clothes comes from its need for raw materials - with cotton and polyester being the most widely produced fibers globally. Cotton production uses 3.3 million acres of land and six billion cubic meters of water annually while polyester production requires the use of 70 million barrels of oil each year and generates up to three times more carbon emissions than cotton.",[],{"_key":11953,"_type":5246,"children":11954,"markDefs":11958,"style":5912},"3480adddfa50",[11955],{"_type":5250,"marks":11956,"text":11957},[],"“We’ve pioneered technology that returns polycotton waste back to the raw materials from which it was made, so fashion brands can reuse fibers and reduce harm to the Earth in the process.\"",[],{"_key":11960,"_type":5246,"children":11961,"markDefs":11965,"style":5278},"e74ba8a340d5",[11962],{"_type":5250,"marks":11963,"text":11964},[5621],"Luke Henning,Chief Business Officer at Circ",[],{"_key":11967,"_type":5246,"children":11968,"markDefs":11972,"style":5278},"f30716ae4d97",[11969],{"_type":5250,"marks":11970,"text":11971},[],"Undeniably, clothing makers need to transform their business models and their approach to materials now. Many companies have started acting, joining initiatives to use more sustainable and circular fibers, nonetheless, there is an urgent need to close the loop by recycling all kinds of textile fibers into virgin-like material to make new clothes.",[],{"_key":11974,"_type":5246,"children":11975,"markDefs":11979,"style":5278},"e20da012b0a1",[11976],{"_type":5250,"marks":11977,"text":11978},[],"Passion attracts Passion.",[],{"_key":11981,"_type":5246,"children":11982,"markDefs":11996,"style":5278},"cddf79ac8667",[11983,11986,11988,11991,11993],{"_type":5250,"marks":11984,"text":11985},[],"Up until now, an effective recycling of textile fibers had not been possible. But Circ, our American customer and innovator in the field of textile recycling, is pioneering this space with a patented hydrothermal process that returns discarded clothing made of cotton, polyester and polycotton back into raw materials for new clothing production.",{"_type":5250,"marks":11987,"text":5667},[],{"_type":5250,"marks":11989,"text":11990},[],"“Solve Big Problems” – is one of Circ’s principles to operate by and that is why, when it came to choosing a partner for the complex process that is textile recycling, they chose GEA for the monomer recovery process part.",{"_type":5250,"marks":11992,"text":5667},[],{"_type":5250,"marks":11994,"text":11995},[],"To exactly meet its targets in monomer recovery and co-product treatment, Circ is working with GEA because of our decades-long expertise in evaporation, crystallization, heat transfer, mixing, solid\u002Fliquid separation, distillation and drying -all with the goal of producing PET chips out of discarded garments to use them for producing new clothes.",[],{"_key":11998,"_type":5246,"children":11999,"markDefs":12003,"style":7354},"451315211284",[12000],{"_type":5250,"marks":12001,"text":12002},[],"“Circ’s team was just as passionate as us when it came to developing the perfect plant, the energy was such, that the relation turned into a partnership.”",[],{"_key":12005,"_type":5246,"children":12006,"markDefs":12010,"style":5278},"16e0a924920e",[12007],{"_type":5250,"marks":12008,"text":12009},[5621],"Laurent Palierne, Director Evaporation & Crystallization at GEA",[],{"_key":12012,"_type":5246,"children":12013,"markDefs":12022,"style":5278},"e1ec939d77c8",[12014,12017,12019],{"_type":5250,"marks":12015,"text":12016},[],"For Circ’s unique plant design, GEA made use of all its garnered experience in process design and took it several steps further with a new design space for crystallization – an especially challenging stage due to the high temperature and pressure requirements as well as the rheological behavior of the handled slurry.",{"_type":5250,"marks":12018,"text":5667},[],{"_type":5250,"marks":12020,"text":12021},[],"Tackling one of the most pressing issues of our time, as it is reducing waste and bringing circularity to an industry that has struggled with achieving it in the past, was the engine that kept GEA expert engineers motivated throughout this challenging project. Three different GEA locations in two different countries (France and Germany) were involved -all concentrated on the same objective: delivering to Circ’s exact specifications with the highest quality and the optimal energetic and economic value.",[],{"_key":12024,"_type":5246,"children":12025,"markDefs":12029,"style":5912},"039135feed3c",[12026],{"_type":5250,"marks":12027,"text":12028},[],"“Working with the GEA engineering team at their design offices in France has been a pleasure. The GEA design team is willing to communicate promptly and is highly flexible in overcoming design challenges. We look forward to continuing working with GEA on further process design development, which will enable Circ to successfully execute the first 100% poly-cotton textile recycling facility of its kind worldwide.”",[],{"_key":12031,"_type":5246,"children":12032,"markDefs":12036,"style":5278},"94c9fe91c11d",[12033],{"_type":5250,"marks":12034,"text":12035},[5621],"Farid Ghaderi, SVP Engineering at Circ",[],{"_key":12038,"_type":5246,"children":12039,"markDefs":12043,"style":5278},"753cfd859986",[12040],{"_type":5250,"marks":12041,"text":12042},[],"Working alongside Circ at the core of such a groundbreaking project that could very well change the course of a whole industry makes us incredibly proud and aware of the power that excellent engineering has, to turn into reality things that not long ago seemed unlikely. We warmly congratulate Circ for its achievements and look forward to keep on working together, engineering for a better world.",[],{"_key":12045,"_type":5246,"children":12046,"markDefs":12047,"style":5278},"82903a615fb2",[],[],{"author":5505,"logo":12049},{"altText":10,"asset":12050,"bgColor":5135,"caption":10,"contain":10,"dimensions":12052,"dominant":12056,"hasAlpha":33,"hotspot":10,"lqip":12058,"originalFilename":5593},{"_ref":12051,"_type":13},"image-70095a74a0989abf08561d7fd4e5021139fd0f02-800x146-png",{"_type":16,"aspectRatio":12053,"height":12054,"width":12055},5.47945205479452,146,800,{"_type":21,"background":5135,"foreground":158,"population":12057,"title":22},0.78,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAsElEQVR4nDXPO0sCYBSAYccGh36BIRJiEbg0iJeg21CEoxAVDV6giCga8hIVGSS4+Af6qeeRDz6HA+csD+8p4AF\u002FETFFDxP8Y4YmLjDHDUqooIVznOE4zykuCxjjFvd4xCc+MMQ1nvCNEQ5QxiHaGW5HxBE66U7gO+4i4gW\u002FWOTKBD7jNdcl\u002FARV1NHIk\u002Fb9iKhhJ4H9XLXCF36wxFtEDHCFvVzTzXUJ2ry7i20UsbUGRBMJJBGimQEAAAAASUVORK5CYII=","2024-04-18","\u002Fpress\u002Fgea-supports-circ-towards-resource-efficient-fashiona-trend-that-wont-go-out-of-style",{"altText":10,"asset":12062,"bgColor":12064,"caption":10,"contain":10,"dimensions":12065,"dominant":12069,"hasAlpha":24,"hotspot":10,"lqip":12071,"originalFilename":12072},{"_ref":12063,"_type":13},"image-3ce000186ab0c51fc9724cbc2da33c9b77e9d550-1009x566-png","#926e56",{"_type":16,"aspectRatio":12066,"height":12067,"width":12068},1.7826855123674912,566,1009,{"_type":21,"background":12064,"foreground":22,"population":12070,"title":22},5.5,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACkUlEQVR4nE3PWVMSAQAA4P0HzTRNh1me41i96Gg1ZoYHhIuccimYgIAIsrocIqwIs3ItsNhCsAywu9yCHIajo03N9FQP\u002FaumeukHfA8fcOfV7N2Zd\u002FdZS31L3CGekK03BGORdq1422v3ihnGY6z5zZ105IpJ\u002F+yUfl1UvjeYCyrdIEKNKALcezv\u002FgLX0mLM8APLHJTKJZTcex+p09rrb7FVyObchZ1MXUbgeRb5S+I9m4VuD6dJkIxmpR73Ao0VOPwccXBGOilYn1tQbMBwLoQUi2mtWr5olyr+XMolwkxDfEVY9upv0yU0l16XJOhGpRI+B\u002FvfgACgYFa2OSxWvNzRb8P6Jx5EMeLv10m33rBZDiB3hkeqNSzlNGDnNE+slnerQmSoRLmJe4Okyf5gvHpPInsvXZjd1Bsjqhc1RxN4qU18umjXcG9kGD9Zf2hQTqGau6Dd\u002FplItKl0+DVJhBBjkCUaEknGp4oVifU6j296zIpAx4NitU+RNt0Fhh24Ny66cssknneqZLGrt0JnzfKqIo\u002FmQBxj6u\u002F2HWVq9xb6PQEYfZCiTxHWrVgi7kM15u3walk26tQv5iKvNkGfZj3TMnwv+j+Xr8zoDdGB37+rdpk0qGb9slJnwIbbF8yvnjhWzuFVeJYItmqxnEgXMR6IuYBAUjAj+nJ\u002FJlIt6477L4TRp7FolGQ91a0wRO4oZxKicFVSxs27TGYk3Cp8qqWg2iCS9NqCfAw6A\u002FGG+aEwsZW\u002FpbU7bnnbNohITIV+7SldSGGZRHQhn0A+8fMBVI0+rZIJJBIhjB+a0AA8X2H1s7hMub5gvYmt1MAxZ1FKjYgVHkfMyVS+kwzajmTuFqHgFzFfJJEopLB\u002F1x1wQCul\u002FAyCiKIx8GLWvAAAAAElFTkSuQmCC","GEA supports Circ towards resource-efficient fashion:a trend that won’t go out of style. - Articles","GEA supports Circ towards resource-efficient fashion:a trend that won’t go out of style.",{"_id":12075,"content":12076,"publication":12182,"publishedDate":12184,"slug":12185,"tags":10,"thumbnail":12186,"title":12198},"gEAy8ueX6LmXi4Ket8pYpQ",[12077,12081,12088,12102,12106,12113,12127,12134],{"_key":12078,"_type":5246,"children":12079,"markDefs":12080,"style":5278},"c84621d0f23e",[],[],{"_key":12082,"_type":5246,"children":12083,"markDefs":12087,"style":5278},"81d7b79c9a4d",[12084],{"_type":5250,"marks":12085,"text":12086},[],"Circ’s pioneering technology makes it one of Fast Company’s Most Innovative Companies in fashion.",[],{"_key":12089,"_type":6631,"caption":12090,"includeCaption":24,"markDefs":10,"media":12091},"f8055fa8ea14",{"position":6633},{"data":12092,"type":88},{"altText":10,"asset":12093,"bgColor":12095,"caption":10,"contain":10,"dimensions":12096,"dominant":12099,"hasAlpha":24,"hotspot":10,"lqip":12101,"originalFilename":9689},{"_ref":12094,"_type":13},"image-b41d9cc586777ce4ff5c5f3256561407d0e37811-1024x579-png","#262ad1",{"_type":16,"aspectRatio":12097,"height":12098,"width":6641},1.768566493955095,579,{"_type":21,"background":12095,"foreground":22,"population":12100,"title":22},8.04,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACEElEQVR4nH3Sy04aYRjGcW4H5psjzPDNMAdgBkZtqjRFYCiQFFuLMZpC0GhE22DV0nSDdWGMQ4mLgq6GNiYqLjTaNkoTOWzAlXaht9FgmzS1CRfwy\u002F\u002FNk9d0qwau+iKtgZEj9dmukthVkhXXTJmfL3CLH+C7Fftqht5I2bZeWHeiVGWY3vdxJypf47mmFXZMN95AXdWKkm+KVsYpz2s2oEuTn\u002Fh5HWbzdG7Zlp+j1l+SxedEOUIaQXjwWDodkGqS0LSyHdN1f2jbORilWAhwG4J5MXYaarowW4Bv\u002FsWlCGUE4IHPceLhzjnYJJiO6fKB9paVBRRHAUABoACukeoqnypwS\u002FfKTwjjEbmnEscO\u002FIzEGwjR7uIV1s0hKIJYAIIQFhAkPF3suI\u002FDuDGE7cnoEQRnGGiY8Xb37LLzoUYwtAVQZkRGmDQT1IVZnV3sgVGkYcbavwcLFaShlE1OkO4Fu18Xu4Nt2rO9MLgr3yj+K2+47olVXTFDjFekCUOcLrGZHtj+t6z4r+VQxx2ru0a+SWOHwqTBpUvwP0zeDUbsq+QxT56TeMNC\u002FMFa2x29cMa\u002FiokqP2E4pkpcZhNm80xumc7PWdeTVHGUKsdslQDTfZJ+ocaxLczWNt32hX6q0UvP07oy+l0eP3QlP0sz2+Krj\u002FzSGvc+x64t2DfSzNYYsxOHX8KO6rB0Oij\u002FcIotK+z8Agh2ECF53DcDAAAAAElFTkSuQmCC",{"_key":12103,"_type":5246,"children":12104,"markDefs":12105,"style":5278},"2c45737a7986",[],[],{"_key":12107,"_type":5246,"children":12108,"markDefs":12112,"style":5278},"dd01a30f4176",[12109],{"_type":5250,"marks":12110,"text":12111},[],"Only 8% of all textiles are recycled; the rest end up in landfills. Recycling textiles back into textiles, the way we recycle aluminum cans, has been an industry goal for decades. It would allow brands to stop extracting raw materials from the earth and, by extension, slash their carbon footprint.",[],{"_key":12114,"_type":5246,"children":12115,"markDefs":12125,"style":5278},"88c5f6185fbc",[12116,12119,12122],{"_type":5250,"marks":12117,"text":12118},[],"Many startups are working on recycling technology, but 10-year-old Virginia-based ",{"_type":5250,"marks":12120,"text":5465},[12121],"f76d2085-4aad-4a79-9dde-5e75611593c2",{"_type":5250,"marks":12123,"text":12124},[]," stands out for pioneering technology that can recover the original materials used in polycotton blended fabrics. These are the most common materials used in the fashion industry, and they normally takes two centuries to biodegrade. Circ can transform these fibers back into new fibers over and over again. This year, brands across the spectrum—from designer labels like Mara Hoffman to fast-fashion brands like Zara—collaborated with Circ to create collections using these regenerated fibers.",[12126],{"_key":12121,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":12128,"_type":5246,"children":12129,"markDefs":12133,"style":5278},"61822003dda5",[12130],{"_type":5250,"marks":12131,"text":12132},[],"Circ is poised to scale quickly. This year, it landed $25 million in capital, bringing its total funding to $72 million (from backers that include Inditex and Patagonia’s VC fund), allowing it to build an industrial-size factory. Already, it recycles thousands of pounds of textile waste, but it will increase its capacity to 66,140 tons annually in the next three years. By 2030, it will quintuple this capacity to 330,700 tons, making it the biggest U.S. player in textile recycling.",[],{"_key":12135,"_type":5246,"children":12136,"markDefs":12171,"style":5278},"e9441338bd38",[12137,12140,12144,12147,12151,12153,12157,12159,12163,12165,12169],{"_type":5250,"marks":12138,"text":12139},[5621],"Explore the full 2024 list of Fast Company’s ",{"_type":5250,"marks":12141,"text":12143},[5621,12142],"7fd22d0e-1f32-4d30-ba19-2741b30bd095","Most Innovative Companies",{"_type":5250,"marks":12145,"text":12146},[5621],", 606 organizations that are reshaping industries and culture. 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Burned It All Down, to Build the Perfect Dress. - Articles","She Burned It All Down, to Build the Perfect Dress.",{"_id":12473,"content":12474,"publication":12824,"publishedDate":12830,"slug":12831,"tags":10,"thumbnail":12832,"title":12843},"B69Sqdsr253phUdj305CVI",[12475,12479,12486,12490,12497,12513,12526,12533,12547,12561,12567,12574,12581,12588,12620,12627,12640,12646,12653,12660,12667,12674,12687,12693,12709,12722,12728,12735,12748,12754,12761,12768,12775,12788,12794,12801,12808],{"_key":12476,"_type":5246,"children":12477,"markDefs":12478,"style":5278},"33cc62c59bb8",[],[],{"_key":12480,"_type":5246,"children":12481,"markDefs":12485,"style":5278},"0f24653b39bf",[12482],{"_type":5250,"marks":12483,"text":12484},[],"The luxury brand’s new dress is made from waste fabric. It’s proof that circular fashion is already reality.",[],{"_key":12487,"_type":5246,"children":12488,"markDefs":12489,"style":5278},"e5d7db33fa35",[],[],{"_key":12491,"_type":5246,"children":12492,"markDefs":12496,"style":5278},"cdc62f5da488",[12493],{"_type":5250,"marks":12494,"text":12495},[],"We’re used to tossing our cardboard boxes and aluminum cans into the recycling bin, where they can be infinitely recycled back into new boxes or cans. But when we’ve worn out an old T-shirt, there’s no choice but to toss it in the trash, where it will inevitably end up clogging up a landfill.",[],{"_key":12498,"_type":5246,"children":12499,"markDefs":12510,"style":5278},"c82fd3c42a08",[12500,12503,12507],{"_type":5250,"marks":12501,"text":12502},[],"The designer ",{"_type":5250,"marks":12504,"text":12506},[12505],"a8fa8ecb-9f03-4eb9-b0da-03948e29b9f3","Mara Hoffman ",{"_type":5250,"marks":12508,"text":12509},[],"offers an alternative vision for the future. 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Earlier this year, Circ partnered with Zara on a collection, but Mara Hoffman demonstrates that this material is high enough in quality to be used in luxury fashion as well. While Hoffman has only made 35 of the poppy colored dress (each priced at $1,195), she has vowed to transition all of her virgin lyocell to Circ’s regenerated lyocell over the next three years.",[12546],{"_key":12541,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":12548,"_type":6631,"caption":12549,"includeCaption":24,"markDefs":10,"media":12550},"8293f99d4d7d",{"position":6633},{"data":12551,"type":88},{"altText":10,"asset":12552,"bgColor":12554,"caption":10,"contain":10,"dimensions":12555,"dominant":12558,"hasAlpha":24,"hotspot":10,"lqip":12560,"originalFilename":10183},{"_ref":12553,"_type":13},"image-77a9e06a85bac732db462d604dee2d6a96174c85-1024x685-png","#d05b2b",{"_type":16,"aspectRatio":12556,"height":12557,"width":6641},1.494890510948905,685,{"_type":21,"background":12554,"foreground":22,"population":12559,"title":22},7.98,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADFklEQVR4nBXPW1MTVwAA4P0NtlxzW3aze87uOWd3T7IQWCzYKIIJJN0Qc4ENIhgBUxSqklbaaTuCVKAdS9GZWqf60FGH2mqZIswISQQJBkq9tg\u002FOOO1PcfgB38PHVDkcTtZl6NpQ0pw9f+rnibFbE9mbkxd+\u002F3Fu9f6vxQcLz+a\u002FeJMN\u002FD9c93bA89IiuRC43siOYkcX5pmyqmogCj2R4NznI7enx\u002F\u002F4\u002FuvFK18uTHyy+M1Y7rvx0lTm9VjH2zMN\u002F2X0Nye0513yWrv7ar0jA6t7UA1TUW3\u002FcH\u002FD5ezp+\u002FOXHl6dXLs+s35jenXqTP5ctJhp2Ukbr9Lefwc8f\u002Feq211oOwaX2\u002FhLHttxoSpNahibw9He4p\u002F99PStyewvk9mVa1PFny5vXTy5mW7Kx5VCAj9NqVsWWe2U8p1gwxRvH2BHpco4VzGocIzdbje8mtXR0m+2DkWD3470L3116uloeN3yLpnyylFUSOBcdE+W4jAfFuZ9jj6+3GQrThKO4VgnAbxPgYYqN3uIdci4kTq42W8UEspDU1qLoY0E3ojJO0n5ebe8HHBfpLY4WxZylfehGoZAQYVujyzUIeAjsL0Oz5l68bheSJJlU3pkwlwEPjkKX1hoNyHd8deMSJUhx3sBZ3m3xDIeDKkk7GEMfERq09F0iBZP6KVe7XEC5yIwZ4KtGHxpyU8i4Id6Z4ovP2Tbd9Be9pHoYigSVclNJbcuC7UY+Kl84bD6yKJ\u002FHVO3LVxKoJ0kenUMv+5BS0H3Z6ot6CwzqvY12d+PABdDZVGBvAJ4Krm9stikwbN+\u002FMBE61FpKybt7lXRP71kx8I3W8GgxrYJ9ma2MsBVDigc40FAgTwROQXyGnQbivhxM14I43wEbkbBbhcqdZOCRe\u002FF9ZkOfahZDWtCK3R1yq5MLWBqFUQRIIAjgFMh78Ni3FBmgt7fTGUlih\u002F3GbnhI\u002FcyoblUy3h4f9qvd1BwGHGmJqTqCdOoU59GKAaqLFAk1qtyq6EPHWm6FjHuJhsXzybWZs\u002F9OX3+ymBsONDY\u002FQFt90hBCqN1ON6gvQOuJAfsvAatFAAAAABJRU5ErkJggg==",{"_key":12562,"_type":5246,"children":12563,"markDefs":12566,"style":5278},"c5e7cce97030",[12564],{"_type":5250,"marks":12565,"text":12531},[],[],{"_key":12568,"_type":5246,"children":12569,"markDefs":12573,"style":5278},"c4fd577881b4",[12570],{"_type":5250,"marks":12571,"text":12572},[],"Circ’s efforts are part of a movement to develop new systems to curb the fashion industry’s devastating impact on the planet. But for platforms like Circ to scale, consumers and brands must be willing to radically transform their behavior. Now, the question is whether this can happen rapidly enough to avert the worst impacts of the climate disaster.",[],{"_key":12575,"_type":5246,"children":12576,"markDefs":12580,"style":5278},"c3c7707dba58",[12577],{"_type":5250,"marks":12578,"text":12579},[],"THE PROBLEM WITH DISPOSABLE FASHION",[],{"_key":12582,"_type":5246,"children":12583,"markDefs":12587,"style":5278},"0cb92b286b0c",[12584],{"_type":5250,"marks":12585,"text":12586},[],"From the time the first humans created garments to cover their bodies, clothes have been designed to be disposable. For millennia, this approach worked fine, since people owned only a few articles of clothing and wore them them for as long as possible before discarding them.",[],{"_key":12589,"_type":5246,"children":12590,"markDefs":12615,"style":5278},"379f04f34285",[12591,12594,12598,12601,12605,12608,12612],{"_type":5250,"marks":12592,"text":12593},[],"But in this moment of late stage capitalism, our rampant overconsumption is driving the planet to disaster. It takes enormous quantities of water to grow cotton and oil to manufacture synthetic fibers. And yet, the apparel sector churns out upwards of ",{"_type":5250,"marks":12595,"text":12597},[12596],"fc6ce3b3-4bf4-4d23-85e1-564faa291ae7","100 billion",{"_type":5250,"marks":12599,"text":12600},[],"garments every year for only 8 billion humans. The industry produces ",{"_type":5250,"marks":12602,"text":12604},[12603],"e4081e1f-7290-4f57-a7fa-bd6a6f6554e4","10%",{"_type":5250,"marks":12606,"text":12607},[]," of global carbon emissions and consumes ",{"_type":5250,"marks":12609,"text":12611},[12610],"3f32962e-2b68-431d-80fa-e1057c97a315","4%",{"_type":5250,"marks":12613,"text":12614},[]," of all freshwater. And yet, consumers wear many clothes as few as seven times before throwing it away.",[12616,12618,12619],{"_key":12596,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12617},"https:\u002F\u002Fwww.zurich.com\u002Fen\u002Fmedia\u002Fmagazine\u002F2021\u002Ffast-fashion-5-practical-ways-to-cut-the-carbon-from-your-closet",{"_key":12603,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12617},{"_key":12610,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12617},{"_key":12621,"_type":5246,"children":12622,"markDefs":12626,"style":5278},"6c5b49b3eed1",[12623],{"_type":5250,"marks":12624,"text":12625},[],"Ending this cycle requires many solutions, the most obvious being that consumers should own fewer clothes and wear them for longer. But when a garment finally reaches the end of its life, we should be able to recapture the textiles within it, and transform them into new garments. This would avoid having to extract new natural resources, which would drastically reduce the carbon emissions of clothing production.",[],{"_key":12628,"_type":6631,"caption":12629,"includeCaption":24,"markDefs":10,"media":12630},"a2750986669d",{"position":6633},{"data":12631,"type":88},{"altText":10,"asset":12632,"bgColor":12634,"caption":10,"contain":10,"dimensions":12635,"dominant":12636,"hasAlpha":24,"hotspot":10,"lqip":12638,"originalFilename":12639},{"_ref":12633,"_type":13},"image-167061e0570f923a82def70ea096d52c357c9e4d-1024x683-png","#514335",{"_type":16,"aspectRatio":5488,"height":6642,"width":6641},{"_type":21,"background":12634,"foreground":22,"population":12637,"title":22},8.34,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAAC\u002FUlEQVR4nCXQ61bSAAAA4D1TZJmYJpe0EBzgROQiEuRYbgKKwBwDBIEN2LgIAiNxlBPiNknI1KyOnX50+tEjdTo9wXfOB6gM8Kvt6HaIccdqfrbrYzpYnCPoSpVvNYRuulANJzLVhiCOroXOBce3hP7l5c233vCKzpcB6bRSOa+DIKvBBBtsO8tWD2RGNuzwNop6Pe5Nh9NmsXgxLEaSJB7c2\u002FWRoQidTKYTh8T+PjA\u002F\u002FUQ1K119ITODKpMOXFarVzUq17ppB0UwBDbqQZVizqjXbdqsVsMypF1aN1te26ybFiPq2ACey+XPFTLdksYFw4Egvk+QRIhMUun66btj7tS9uwetrm15\u002FDGK9QVJGN0JxVJ0thDAyS14C9Do10CDxeUJFmvN3uhmdHvfG93wH4bd0W17eJ3KV1xePHCQKdQF6uhtIJahilyjNWAqTcyfBCi2nGDK+dr7lvj57sevH7\u002F+jG6+v+9cCN0h3xazHB\u002FI5EJsKVvlE3nOH00TCZYucPhhbgOLAF9\u002F\u002Fh7d3guDq9P2sC2OuxeX9cY7Jlem6XyEZrxs1lsv0d0W1xWPGsL\u002FfNQXXrEh6pV1YHx7Pxh\u002FOeuPubNemePTbD6cYPBoEfWlTNu7Wj+GFKnyx4vz67vz0efWYJjNFU2217PKRdm8CsiW6tlSvVDj2eNGjMpt+cIIwZCFNpET0GQWPiQiRfqk0z8Rv9R7n5odsVCqWG126Yz86ZwSCB5Q+AFFxum94P4bzONAPHgseSLwzV7\u002FqHlePS0Nusfjca8mXCbL52yxlkocWixm6YxMOqsAApFUMJoi49QbZHMNUmNOYyXjFZvRViN9lEtyhbDYjPfP2DST8frJBInHcTekBx9NzUw+nfsn7xJxH3HgdNhXVLOuNXnMDUbcuiACue1a7ytNANbuOLVOk9q+uhhCLSG3Xa1akDyWPp5+BnjwqNmBgCvmJY0GVE5BCxPGlxNL8geaOQkol+gUkmXlhF7xUCeXmBen\u002FE69z2VaWFBKJqefzMj+AvYMel7lDnCUAAAAAElFTkSuQmCC","image-15.jpg",{"_key":12641,"_type":5246,"children":12642,"markDefs":12645,"style":5278},"b9e4d9bad7a1",[12643],{"_type":5250,"marks":12644,"text":12531},[],[],{"_key":12647,"_type":5246,"children":12648,"markDefs":12652,"style":5278},"86b9cd4131c5",[12649],{"_type":5250,"marks":12650,"text":12651},[],"FABRICS MADE FROM TEXTILE WASTE",[],{"_key":12654,"_type":5246,"children":12655,"markDefs":12659,"style":5278},"a0f63de523ad",[12656],{"_type":5250,"marks":12657,"text":12658},[],"That’s where Circ comes in. Peter Majeranowski cofounded the company in 2010 focusing on biofuels but, in 2018, his team of engineers discovered that their technology could be used to break down fabrics into their core molecules and then re-constitute them to create recycled fabrics.",[],{"_key":12661,"_type":5246,"children":12662,"markDefs":12666,"style":5278},"5b175fbce25d",[12663],{"_type":5250,"marks":12664,"text":12665},[],"Circ’s technology stands out in the market because it can break down fabrics that are a mix of cotton and polyester, whereas other similar companies, like Renewcell, focus on plant-based fibers alone. “Poly-cotton blends are the bulk of fabrics that are produced today, and they have very little secondary use, so most of it goes to landfill and incineration,” says Majeranowski.",[],{"_key":12668,"_type":5246,"children":12669,"markDefs":12673,"style":5278},"9991afe03701",[12670],{"_type":5250,"marks":12671,"text":12672},[],"Over the past five years, Circ has been trying to demonstrate to the industry that its fabrics are the same quality as traditional cotton and polyester, even though they are made from fabric waste. This is why it is so important that Mara Hoffman, a label known for its high-quality garments, has endorsed the materials.",[],{"_key":12675,"_type":6631,"caption":12676,"includeCaption":24,"markDefs":10,"media":12677},"a6d6fd95bdf6",{"position":6633},{"data":12678,"type":88},{"altText":10,"asset":12679,"bgColor":12681,"caption":10,"contain":10,"dimensions":12682,"dominant":12684,"hasAlpha":24,"hotspot":10,"lqip":12685,"originalFilename":12686},{"_ref":12680,"_type":13},"image-ca81d516e6d92016a61194fc88744315a44cc678-1200x800-jpg","#884328",{"_type":16,"aspectRatio":12683,"height":12055,"width":19},1.5,{"_type":21,"background":12681,"foreground":22,"population":10181,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHBf\u002FEACYQAAIBAwIEBwAAAAAAAAAAAAECAwAEBQYRBxIhURMVIjEyQ3H\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAEBf\u002FEABwRAAICAwEBAAAAAAAAAAAAAAECAAMEEUETYf\u002FaAAwDAQACEQMRAD8Ax+E2FxecsLq9yZiZ4ZPu3bp3po1fpnHZq4xaY65hWSNuVRCvv+0o6Ctjb6euvBkKLzKXUD5jsaq\u002FDzFQTWfmMg3mDFUG3RaHY7G0Y6j7uUKKa1xzlud8AiXf8Mp1uCGhaU7D1xnoaKsrMyHYE0UvxPGMm+o6on\u002F\u002F2Q==","image-21.jpg",{"_key":12688,"_type":5246,"children":12689,"markDefs":12692,"style":5278},"e0ae40edafad",[12690],{"_type":5250,"marks":12691,"text":12531},[],[],{"_key":12694,"_type":5246,"children":12695,"markDefs":12706,"style":5278},"3b4493c2ff83",[12696,12699,12703],{"_type":5250,"marks":12697,"text":12698},[],"Hoffman and her team have used many new sustainable fabric technologies in their products, including ",{"_type":5250,"marks":12700,"text":12702},[12701],"409a40e5-06a5-40f4-ade3-1109729a9330","Pyratex Power 3",{"_type":5250,"marks":12704,"text":12705},[],", a fabric for swimwear that isn’t derived from fossil fuels. She’s now the first luxury brand to use Circ. “I think we’re more open to these fabrics because we’re small and nimble, but we never enter into any of these partnerships lightly,” Hoffman says. “We put so much vetting into them and there is a lot of time before we actually bring something to market.”",[12707],{"_key":12701,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12708},"https:\u002F\u002Fmarahoffman.com\u002Fpages\u002Fpyratexswim",{"_key":12710,"_type":6631,"caption":12711,"includeCaption":24,"markDefs":10,"media":12712},"c9b0f375e0d3",{"position":6633},{"data":12713,"type":88},{"altText":10,"asset":12714,"bgColor":12716,"caption":10,"contain":10,"dimensions":12717,"dominant":12718,"hasAlpha":24,"hotspot":10,"lqip":12720,"originalFilename":12721},{"_ref":12715,"_type":13},"image-d8fe1fb28153624e0b4ff553cd0cf91536e9cad0-1200x800-jpg","#fb8c3a",{"_type":16,"aspectRatio":12683,"height":12055,"width":19},{"_type":21,"background":12716,"foreground":158,"population":12719,"title":22},6.77,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQGB\u002F\u002FEACEQAAEDBAIDAQAAAAAAAAAAAAIBAwQABQYRIUESFCIk\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFBv\u002FEAB0RAQABBQADAAAAAAAAAAAAAAEAAgMFESEEMZH\u002F2gAMAwEAAhEDEQA\u002FAJuHkhWA\u002FW8f0N\u002FJIC7RaabyydK1cl03FBdChdr3WaYjdXG3XwcAXlNF2R8rzTsy4mNvbjMigNmfKb3zUS\u002FiqBGj2s0vjZpr23DQH2WNwz90pJE0AiK9UVd4jgdiWwRTmRfZfcHzJw10q7oohjLAdIu5m9vk\u002F9k=","image-24.jpg",{"_key":12723,"_type":5246,"children":12724,"markDefs":12727,"style":5278},"0ee9195b6e14",[12725],{"_type":5250,"marks":12726,"text":12531},[],[],{"_key":12729,"_type":5246,"children":12730,"markDefs":12734,"style":5278},"28ed69980ef4",[12731],{"_type":5250,"marks":12732,"text":12733},[],"Hoffman was impressed with the quality of Circ’s recycled lyocell, which is originally made from plant based fibers, like cotton and wood pulp. But she also believes that Circ’s broader goal of recycling fabrics could transform the industry. “We could see that this was something that could make an impact,” says Hoffman. “If this could dominate the industry, it would move the needle, and that’s not something that we see very often.”",[],{"_key":12736,"_type":6631,"caption":12737,"includeCaption":24,"markDefs":10,"media":12738},"0c4bd7a6e10b",{"position":6633},{"data":12739,"type":88},{"altText":10,"asset":12740,"bgColor":12742,"caption":10,"contain":10,"dimensions":12743,"dominant":12744,"hasAlpha":24,"hotspot":10,"lqip":12746,"originalFilename":12747},{"_ref":12741,"_type":13},"image-c73d0a6970c5b6522fa05d203503c7e289d0714e-1200x800-jpg","#fbac78",{"_type":16,"aspectRatio":12683,"height":12055,"width":19},{"_type":21,"background":12742,"foreground":158,"population":12745,"title":22},5.63,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAYHBAX\u002FxAAjEAACAgICAAcBAAAAAAAAAAABAgMEAAURYRITITEyQUJx\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABgID\u002F8QAIBEAAgICAAcAAAAAAAAAAAAAAQIAEQMEITFRYaHh8P\u002FaAAwDAQACEQMRAD8AxJo79Pbtbk1iTJMAWX34brrGO7srFvUyJfp20RB8YueW6xjrF08s+IkN9HOnGomQ\u002Fn+YfLOqDLz+6RWRiLnDVdvcmGvMVWJ4o2vqgclVdeSoIB4wyjTV0VyD694ZB2r4lPM1XVAFBp\u002F\u002F2Q==","image-27.jpg",{"_key":12749,"_type":5246,"children":12750,"markDefs":12753,"style":5278},"d507ba0b96e9",[12751],{"_type":5250,"marks":12752,"text":12531},[],[],{"_key":12755,"_type":5246,"children":12756,"markDefs":12760,"style":5278},"05c64baa1d99",[12757],{"_type":5250,"marks":12758,"text":12759},[],"WHAT IT TAKES TO SCALE",[],{"_key":12762,"_type":5246,"children":12763,"markDefs":12767,"style":5278},"d2e90727b684",[12764],{"_type":5250,"marks":12765,"text":12766},[],"But for recycling to take off, it needs to be widely adopted. Circ has raised $70 million in venture funding to build an industrial-sized facility in North Carolina that has enough capacity to process enough fabric for its current roster of clients and more.",[],{"_key":12769,"_type":5246,"children":12770,"markDefs":12774,"style":5278},"c5398ef16675",[12771],{"_type":5250,"marks":12772,"text":12773},[],"Majeranowski says that Circ is ready to work at a much larger scale. The company would like to build a facility that is 20 times bigger than its current one by the middle of the decade. This will also allow the company to reduce the cost of production so that its recycled lyocell and polyester are on par with virgin fibers.",[],{"_key":12776,"_type":6631,"caption":12777,"includeCaption":24,"markDefs":10,"media":12778},"789d059d1cb4",{"position":6633},{"data":12779,"type":88},{"altText":10,"asset":12780,"bgColor":12782,"caption":10,"contain":10,"dimensions":12783,"dominant":12784,"hasAlpha":24,"hotspot":10,"lqip":12786,"originalFilename":12787},{"_ref":12781,"_type":13},"image-e71d9d123bb2af0f14230bca1d9207517c25ef0a-1200x800-jpg","#cbb5a7",{"_type":16,"aspectRatio":12683,"height":12055,"width":19},{"_type":21,"background":12782,"foreground":158,"population":12785,"title":22},6.82,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHBP\u002FEACMQAAICAQMDBQAAAAAAAAAAAAECAwQABQYREiExBzJBUZH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAFAgT\u002FxAAbEQACAgMBAAAAAAAAAAAAAAABAwACERJBBP\u002FaAAwDAQACEQMRAD8AttSaGjFdql0Vo5j0An4bvkO9R9FrJuWKBbRmm1B+uRiOCoOMW33mrxDVLcz3JFjEgSQ8Dknjv94obwunUdzaZaeNUZ7Q4APtAPjD3gMWNh2M+M2Uy2h5KlUopTp166HlY41UfmGZb1uRbBA8ADDKyJmwTP\u002FZ","image-32.jpg",{"_key":12789,"_type":5246,"children":12790,"markDefs":12793,"style":5278},"8b34b879e686",[12791],{"_type":5250,"marks":12792,"text":12531},[],[],{"_key":12795,"_type":5246,"children":12796,"markDefs":12800,"style":5278},"dbfe9c146377",[12797],{"_type":5250,"marks":12798,"text":12799},[],"The problem is that launching such a large factory is a very expensive proposition. Circ needs brands to commit to buying large quantities of the fabrics, so it can get the money it needs to start building this facility. “When a brand says it will buy 20,000 tons a year for five years, that is bankable,” says Majeranowski. “I can take that to the banks and get the financing to start building.”",[],{"_key":12802,"_type":5246,"children":12803,"markDefs":12807,"style":5278},"38fe8c04b032",[12804],{"_type":5250,"marks":12805,"text":12806},[],"And Majeranowski says that Circ has already gotten interest from manufacturers in Bangladesh, Sri Lanka, India, Vietnam, Indonesia, Japan, and China, who want to build similar facilities in their countries. “Supply chain partners in these countries see regulation coming in Europe and the U.S. that will make brands responsible for garments at the end of their life cycle,” he says. “So they realize they need to start responding now, or get left behind.”",[],{"_key":12809,"_type":5246,"children":12810,"markDefs":12821,"style":5278},"bf38e4d94d64",[12811,12814,12818],{"_type":5250,"marks":12812,"text":12813},[],"There’s a lot that needs to be done before Circ, and fabric recycling, become mainstream. But both Majeranowski believes that change can happen quickly. He points out that paper recycling only began in the 1990s, in a matter of decades, more than ",{"_type":5250,"marks":12815,"text":12817},[12816],"23b1428f-e959-41c0-8466-0771658fc85e","40%",{"_type":5250,"marks":12819,"text":12820},[]," of all paper is recycled, which is the equivalent of more than a hundred million tons of recycled paper annually. “The collaboration with Mara Hoffman shows that the solution is here,” says Majeranowski. “Now it’s time to scale.”",[12822],{"_key":12816,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12823},"https:\u002F\u002Fwww.epa.gov\u002Ffacts-and-figures-about-materials-waste-and-recycling\u002Fpaper-and-paperboard-material-specific-data",{"author":12825,"logo":12826},"ELIZABETH SEGRAN",{"altText":10,"asset":12827,"bgColor":5135,"caption":10,"contain":10,"dimensions":12828,"dominant":12829,"hasAlpha":33,"hotspot":10,"lqip":7624,"originalFilename":5593},{"_ref":7617,"_type":13},{"_type":16,"aspectRatio":7619,"height":7620,"width":7621},{"_type":21,"background":5135,"foreground":158,"population":7623,"title":22},"2023-10-17","\u002Fpress\u002Fmara-hoffmans-gorgeous-new-dress-can-be-recycled-again-and-again-and-again",{"altText":10,"asset":12833,"bgColor":12835,"caption":10,"contain":10,"dimensions":12836,"dominant":12840,"hasAlpha":24,"hotspot":10,"lqip":12841,"originalFilename":12842},{"_ref":12834,"_type":13},"image-b1ce91fed884189d76a5dccf36f9d946e5c2bcd8-1234x692-png","#ee4c33",{"_type":16,"aspectRatio":12837,"height":12838,"width":12839},1.783236994219653,692,1234,{"_type":21,"background":12835,"foreground":22,"population":12785,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACqklEQVR4nAGfAmD9AFI4MX5dU4NgVXhQQn1GNHg8KZZvZNjQzvHx7+bRxsKWf6iHdr22s73AyKWosoyEh4t7e6Wco7a2wbe4wgA8ODtjS0RxSz1vQTFtNiZjMCKKa2LVz8zu5+Hkwa7TnHzLmn\u002FPua\u002FCwcm4t8Wypq6smJm0nZ65p6a3qagAIjA6NzExTjMoZzgpZjAhWSodiGpi1c3L7djP5qiM345m3Y1p0qOOwLa7wrbCxpyavYBwv3xiu4Nrqoh7ABUmMhghJzAmI1gzKGEsHV8pGpBsYtfMyO7KwOqMcOZwTd51VciPeq+lqbShqcB4bLVPMrlQIrdkOppuXAAVIy0VICgrKixIMy1aKBl4MReqdmDdycDutqvsb1bnW0Lee2XDloWSi42LdXqtXE6wQSC2RBG3XzKccmAAMDQ2MS8wODM1PDMzWCsckz4XwoBd4ryt8ZuH8WBD6l5F34x5yKOTlYmFgmRip1JBs0IfuUcSumU2pYNzAGVhXGVUTlZJR0E8Pl0yI55GGs2CWOanj\u002FWBY\u002FVbOexiR92MecyomLCgmKOAeLRdSrVFILtJErhlNZ5+bgB7iJSLhoiKe3doWlhnOCeaQxvLek7mjXD0akv0UzPqW0PYg3LIqJq4qaGxlIuxb12pUjGqUyaoaEGXeWgAbZm7hp+1n5yfg29pbzookj0ZwW5I4Xpf7llA7kgv5FA70nlpwqWaq56VloN4jG1ehFxHgFhBf19JfGVUAFaWw2OYv4KVpoJzcHZALo05G7dmSNtyXedOPOY9LNxHN8t1Z7ujm5GJgl9XTlFGPk5EOktBN09DOVxKPwA\u002FjL1Ei7pliqaAeHx9SDmKOR6xYkjVbl7hSTvgNirUQzjFeW+2pJ98d3QyMi8gIB4kJCIiJCIuKyhMPDaODTqfgAPDbQAAAABJRU5ErkJggg==","Mara Hoffman’s gorgeous new dress can be recycled again and again and again - Articles","Mara Hoffman’s gorgeous new dress can be recycled again and again and again",{"_id":12845,"content":12846,"publication":13028,"publishedDate":12830,"slug":13029,"tags":10,"thumbnail":13030,"title":13040},"bmpX1k52gftsvVwVz7WLoO",[12847,12851,12858,12882,12889,12896,12909,12925,12932,12944,12957,12964,12971,12978,12984,13002,13009,13024],{"_key":12848,"_type":5246,"children":12849,"markDefs":12850,"style":5278},"09c8f379fbc0",[],[],{"_key":12852,"_type":5246,"children":12853,"markDefs":12857,"style":5278},"a07c58706fa1",[12854],{"_type":5250,"marks":12855,"text":12856},[],"Lyocell pioneer Mara Hoffman will begin converting fully to Circ recycled content lyocell",[],{"_key":12859,"_type":5246,"children":12860,"markDefs":12879,"style":5278},"45a6325afad4",[12861,12864,12867,12870,12873,12876],{"_type":5250,"marks":12862,"text":12863},[5517],"New York, NY (October 17, 2023) ",{"_type":5250,"marks":12865,"text":12866},[],"- Today, sustainable luxury designer ",{"_type":5250,"marks":12868,"text":9362},[12869],"f61470c9-a8cc-46c2-8e57-4dd242572e22",{"_type":5250,"marks":12871,"text":12872},[]," released her first dress design using Circ® Lyocell, a filament lyocell derived from 50% recycled textile waste. Dubbed “The Dress that Changes Everything,” this collaboration between Mara Hoffman and ",{"_type":5250,"marks":12874,"text":5465},[12875],"14857501-5006-4cb5-870a-bcd8e07d99ad",{"_type":5250,"marks":12877,"text":12878},[],", the fashion technology company that recycles polycotton textile waste back into new fibers, is the first time Circ Lyocell is being used in the luxury market. The dress also heralds an ongoing partnership as the designer announces her commitment to transitioning to from virgin lyocell to Circ Lyocell in her collections over the next three years.",[12880,12881],{"_key":12869,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12512},{"_key":12875,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":12883,"_type":5246,"children":12884,"markDefs":12888,"style":5278},"0bb717c7a50c",[12885],{"_type":5250,"marks":12886,"text":12887},[],"As a leader in sustainable and responsible design, Mara Hoffman was the first in the luxury market to openly replace silk with lyocell. This was a pivotal step forward, but one of many—as traditional lyocell uses wood pulp from trees as its main component. Her decision to use a regenerated version of the yarn, made from textile waste diverted from landfill and incineration, is indicative of the industry’s appetite for circularity and further elevates the brand’s commitment to sustainable materials, as well as Hoffman’s pursuit of eco-conscious materials.",[],{"_key":12890,"_type":5246,"children":12891,"markDefs":12895,"style":5278},"aaf4e3794177",[12892],{"_type":5250,"marks":12893,"text":12894},[],"As a capsule of 35 gowns in Mara Hoffman's signature poppy color and strappy silhouette, each dress holds industry significance and is independently numbered as a collector's item. True to the designer's New York heritage, the gowns were cut and sewn in New York City, and customers can purchase the gown at the Mara Hoffman store in Soho. The dress features a note from Hoffman on a special sewn-in label created by Circ investor Avery Dennison, a materials science and digital identification solutions company. The Digital Care Label, powered by atma.io connected product cloud, is made of cutting scrap from the dress and contains a QR code individuals can scan to learn about the making of the dress, including its waste footprint. Through the Digital Care Label, Mara Hoffman encourages dress owners to return the garment to the brand's retail store so that it can be sent back to Circ for recycling after its long use.",[],{"_key":12897,"_type":5246,"children":12898,"markDefs":12908,"style":5278},"2a238112f744",[12899,12902,12905],{"_type":5250,"marks":12900,"text":12901},[],"\"In 2015, we made a commitment to make sustainability our framework, and part of that journey has been to connect with like-minded people and organizations,\" said ",{"_type":5250,"marks":12903,"text":12904},[5517],"Mara Hoffman, Founder and Creative Director of her namesake brand",{"_type":5250,"marks":12906,"text":12907},[],". \"We first met Circ over five years ago, and to finally get to work with their lyocell, a feat of passion, science, and technology, was amazing. The fabric, which looks and feels like silk, inspired us to want to highlight the duality of the innovation with a more formal design. Our hope is that this collaboration will generate awareness and inspire other brands to make similar commitments to Circ's fiber so we can build a circular fashion industry.\"",[],{"_key":12910,"_type":5246,"children":12911,"markDefs":12922,"style":5278},"1351d4659f35",[12912,12915,12919],{"_type":5250,"marks":12913,"text":12914},[],"Mara Hoffman, a recipient of the CFDA Environmental Sustainability Award, and Circ, an Earthshot Prize finalist, along with fellow brands, innovators, and supply chain partners throughout the market, share the perspective that we must address the fashion industry’s carbon footprint—which accounts for ",{"_type":5250,"marks":12916,"text":12918},[12917],"717be2bc-1dad-4862-b0a2-113b5f1db773","10% of global carbon emissions",{"_type":5250,"marks":12920,"text":12921},[],"—for people and the planet. Each year, an estimated 46 million tons of polycotton textile waste is landfilled or burned because existing recycling solutions cannot separate the plastic (polyester) from the natural fiber (cotton) and recover both materials.",[12923],{"_key":12917,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":12924},"https:\u002F\u002Funece.org\u002Ffileadmin\u002FDAM\u002FRCM_Website\u002FRFSD_2018_Side_event_sustainable_fashion.pdf",{"_key":12926,"_type":5246,"children":12927,"markDefs":12931,"style":5278},"ab892347fa8d",[12928],{"_type":5250,"marks":12929,"text":12930},[],"Circ´s innovative recycling technology is the only platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibers. Utilizing this technology, Mara Hoffman and Circ have created a garment featuring lyocell made with 50% cellulosic pulp derived from recycled polycotton textile waste and 50% FSC-certified cellulosic pulp.",[],{"_key":12933,"_type":5246,"children":12934,"markDefs":12943,"style":5278},"0689828dca12",[12935,12938,12940],{"_type":5250,"marks":12936,"text":12937},[],"\"We've said for years, 'we have all the clothing we need to make all the clothing we'll ever need,' so this dress, and Mara Hoffman's commitment to converting to Circ Lyocell from recycled textile waste, feels like a deeply significant milestone in the journey towards true circularity,\" said ",{"_type":5250,"marks":12939,"text":7685},[5517],{"_type":5250,"marks":12941,"text":12942},[],". \"Mara's seal of approval helped to initially elevate lyocell and place it on the map for others in the luxury market. Offtake commitments are what innovators need to move the needle, so as we move forward and take on new partners, there is special alignment in being able to say, 'it began with Mara.'\"",[],{"_key":12945,"_type":5246,"children":12946,"markDefs":12956,"style":5278},"ebd35ad12674",[12947,12950,12953],{"_type":5250,"marks":12948,"text":12949},[],"“We are excited to be working with leaders like Mara Hoffman and Circ. Avery Dennison believes in the power of digital IDs to unlock traceability and circularity, and this partnership demonstrates that,” said ",{"_type":5250,"marks":12951,"text":12952},[5517],"Mike Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison",{"_type":5250,"marks":12954,"text":12955},[],". “It’s going to take partnerships with courageous brands like Mara Hoffman and investments in recycling technologies like Circ that are going to help the apparel industry tackle some of its most challenging issues around traceability and waste. Avery Dennison is committed to acting as a positive force in accelerating the industry towards a more sustainable future, and we look forward to continuing our collaboration with our customers and partners to advance their sustainability journeys.\"",[],{"_key":12958,"_type":5246,"children":12959,"markDefs":12963,"style":5278},"29aafdf4d821",[12960],{"_type":5250,"marks":12961,"text":12962},[],"View the dress online at marahoffman.com",[],{"_key":12965,"_type":5246,"children":12966,"markDefs":12970,"style":5278},"a94db27ba464",[12967],{"_type":5250,"marks":12968,"text":12969},[5517],"ABOUT MARA HOFFMAN",[],{"_key":12972,"_type":5246,"children":12973,"markDefs":12977,"style":5278},"e5809703e6a4",[12974],{"_type":5250,"marks":12975,"text":12976},[],"Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed to implementing sustainable and responsible practices while remaining to present colorful collections inspired by and in celebration of women. To foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life and is a vocal and active advocate in seeking racial and social justice for the sake of a more equitable society.",[],{"_key":12979,"_type":5246,"children":12980,"markDefs":12983,"style":5278},"7d3dfa6ea3c1",[12981],{"_type":5250,"marks":12982,"text":5671},[5517],[],{"_key":12985,"_type":5246,"children":12986,"markDefs":12998,"style":5278},"fc6b4b8b3fb1",[12987,12990,12993,12996],{"_type":5250,"marks":12988,"text":5465},[12989],"42e7f0dd-75d8-4664-870c-ad2c1cd68609",{"_type":5250,"marks":12991,"text":12992},[]," is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles, over and over again. We are protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is an Earthshot Prize Finalist and a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit ",{"_type":5250,"marks":12994,"text":6204},[12995],"e8d94f90-37f8-4a15-929f-3da05a6e4a32",{"_type":5250,"marks":12997,"text":5801},[],[12999,13000],{"_key":12989,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9011},{"_key":12995,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13001},"http:\u002F\u002Fwww.circ.local\u002F",{"_key":13003,"_type":5246,"children":13004,"markDefs":13008,"style":5278},"6e40ae572e24",[13005],{"_type":5250,"marks":13006,"text":13007},[5517],"ABOUT AVERY DENNISON",[],{"_key":13010,"_type":5246,"children":13011,"markDefs":13021,"style":5278},"5c31312fdeca",[13012,13015,13019],{"_type":5250,"marks":13013,"text":13014},[],"Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at ",{"_type":5250,"marks":13016,"text":13018},[13017],"60110854-abb1-477e-aef6-73f9cda639dc","www.averydennison.com",{"_type":5250,"marks":13020,"text":5801},[],[13022],{"_key":13017,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13023},"http:\u002F\u002Fwww.averydennison.com\u002F",{"_key":13025,"_type":5246,"children":13026,"markDefs":13027,"style":5278},"32b102b4f2f8",[],[],{"author":5505,"logo":10},"\u002Fpress\u002Fmara-hoffman-unveils-the-dress-that-changes-everything-a-groundbreaking-new-design-made-using-circ-lyocell-from-textile-waste",{"altText":10,"asset":13031,"bgColor":13033,"caption":10,"contain":10,"dimensions":13034,"dominant":13036,"hasAlpha":24,"hotspot":10,"lqip":13038,"originalFilename":13039},{"_ref":13032,"_type":13},"image-a97754085b91df6630c3506ac9c07a646019eb01-1080x1210-jpg","#90410d",{"_type":16,"aspectRatio":13035,"height":8422,"width":97},0.8925619834710744,{"_type":21,"background":13033,"foreground":22,"population":13037,"title":22},7.54,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAWABQDASIAAhEBAxEB\u002F8QAGQABAAIDAAAAAAAAAAAAAAAAAAYHAgQF\u002F8QAIBAAAQQCAwEBAQAAAAAAAAAAAgABAwQFEQYhMRITYf\u002FEABcBAQEBAQAAAAAAAAAAAAAAAAMEAQL\u002FxAAiEQABBAAFBQAAAAAAAAAAAAABAAIDBBETIUFRBRIx0fD\u002F2gAMAwEAAhEDEQA\u002FAK941RjhrmdONphc9fTe\u002FwAWeSx1yDIBFaMGgJ3OJ99712K5\u002FGsi1LGywBML2DkH4FS7DOd20b3WjkEW2JF6LuhskRTZTd01dhlhzTsodFx+vYF5ZicSJ3fQ+IrDhq16sbRfmBa72i3BH28KmsUztmK\u002FfW\u002FFKchlXgo2IBYmkk07EL61p0RcWdbzMePaqr6dPkI+8LZoZsZqoFYhI5G6cvr1ERM9oDiAo43EtBJX\u002F9k=","Mara Hoffman Unveils “The Dress That Changes Everything,” A Groundbreaking New Design Made Using Circ Lyocell from Textile Waste - Articles","Mara Hoffman Unveils “The Dress That Changes Everything,” A Groundbreaking New Design Made Using Circ Lyocell from Textile Waste",{"_id":13042,"content":13043,"publication":13256,"publishedDate":12830,"slug":13266,"tags":10,"thumbnail":13267,"title":13279},"bmpX1k52gftsvVwVz7WPaO",[13044,13048,13055,13069,13075,13096,13103,13116,13132,13138,13145,13158,13171,13177,13193,13209,13216,13229,13235,13242,13249],{"_key":13045,"_type":5246,"children":13046,"markDefs":13047,"style":5278},"f31e07c1c3a0",[],[],{"_key":13049,"_type":5246,"children":13050,"markDefs":13054,"style":5278},"dd14c55dba56",[13051],{"_type":5250,"marks":13052,"text":13053},[],"It’s her first fully recyclable design, made through an innovative partnership with Circ",[],{"_key":13056,"_type":6631,"caption":13057,"includeCaption":24,"markDefs":10,"media":13058},"a6270a465c2d",{"position":6633},{"data":13059,"type":88},{"altText":10,"asset":13060,"bgColor":13062,"caption":10,"contain":10,"dimensions":13063,"dominant":13066,"hasAlpha":24,"hotspot":10,"lqip":13068,"originalFilename":9689},{"_ref":13061,"_type":13},"image-3b640750bff1aacb3d6aa3256afe4cc2d5d72d0f-1024x680-png","#c56336",{"_type":16,"aspectRatio":13064,"height":13065,"width":6641},1.5058823529411764,680,{"_type":21,"background":13062,"foreground":22,"population":13067,"title":22},6.79,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADJElEQVR4nAEZA+b8ADY6JjY7JDs\u002FKmpqW720quHUyuHXzt\u002FVzd7Rx93LvtLFvK+rqYqNioSOio2jrIKfunyPpXV4fFdXUTI2LwBARi9DSTFKUDtvcGC6rqDiyrnj08bh2M\u002FhzL3duqPKtai2srWzt7+0wcuvxtaZt9CMobN+gYNhX1o9PzkAd35ueoFvcnhnb3BcqpJ54K2K5sOr5NLD5bud3Zpxv5iDrKWqvcDPyNXludHkmbjTiZ+zgIOGa2lkVVRPALXDxrTAwZagmHFyX5p2V9WLW+KjfeK3nOObcNh9SruHbayiqMDB0c3X5bzS5Jm10ImcsYSGiX15dHx4dACbvNScu9KWrbqJjIadd126bkbMe1LVimPNckW\u002FYTWxfGizrLTHzNzU3ejO3eq5zN2lsr+RkJKKhICSjIkAi6zHkq3EpLK9qZ6Xn3Vfmlc7q1o3u2I7r1Itn0gqlWVVoJ+kws\u002Fc2+Tt5evx4ejtyM3Rn52cjoiElpCNALa4vLSurbirpKeShYljT4pONpxTN6ZXOKBKLJlEKZFgT52dn77Q3Nnl7erv8uru8c3Q0pyZmIqFgZaQjQC+sKi+r6fCtq+jmI+AY1KOWECaYEaVWUGXSi+iSCuscl6+uLfG1+LS3ufi6e3g6O3Ax8uSkZCJhICalJEAr6ScurGsurGrn4+EimdSjVU8hEs0fUEsjDwjokMlt3FZzb250t7n097n0d3mus3cnq+9jI6PkYqHoJmWAJ+ZlJSPi393dH9sY5ZlT5RKL380HoAxHY81HZ48H69fR8Gqp83a5MbY5qK+03qfvnCMpH2ChZKLiKObmQCGkp1hb3xJWmtvbXOjb1ydRyuELxmJMhyUNh6dOR2oUzu2mJW\u002Fztyqx918pMNdia9mhJ6Ch4yXkY6im5gAZYWfSWyJRGmId3+Nom5gkj8ofCwZhDAbkzUdmTccoEkysYyHwcvWs83hjrDMbZS2dI6mkZSZm5WSm5WSAHqatGOHpFN6mn2FlJtoXIM4JG8oGXwtG441HpQ1HZdCLK2De8vO1M\u002Ff66\u002FH2oKjwYCYrpWXm5aQjZKMikJFvpd6w759AAAAAElFTkSuQmCC",{"_key":13070,"_type":5246,"children":13071,"markDefs":13074,"style":5278},"da23eb4e8291",[13072],{"_type":5250,"marks":13073,"text":12531},[],[],{"_key":13076,"_type":5246,"children":13077,"markDefs":13093,"style":5278},"180ebe52bb30",[13078,13081,13084,13087,13090],{"_type":5250,"marks":13079,"text":13080},[],"New York designer ",{"_type":5250,"marks":13082,"text":9362},[13083],"b900ce8e-4211-4267-a907-17034a5ae2ee",{"_type":5250,"marks":13085,"text":13086},[]," is debuting a dress today. But why is this newsworthy, you may ask? At first glance, it appears as if Hoffman has given us yet another covetable fashion item—floor-length with a gathered plunge-neckline bodice embellished by a fabric rosette, all done in a poppy shade of orange. It’s the kind of dress one wears to make an ",{"_type":5250,"marks":13088,"text":13089},[5621],"entrance",{"_type":5250,"marks":13091,"text":13092},[],", italics required, on a day to remember. But unlike other dresses made for a fall wedding or a gala, this one’s specialness runs through the actual threads and fine print on the tag.",[13094],{"_key":13083,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13095},"https:\u002F\u002Fwww.harpersbazaar.com\u002Ffashion\u002Ftrends\u002Fg39233062\u002Fmara-hoffman-designer\u002F",{"_key":13097,"_type":5246,"children":13098,"markDefs":13102,"style":5278},"1f14a14b764d",[13099],{"_type":5250,"marks":13100,"text":13101},[],"This gown is Hoffman’s first piece created in partnership with fashion technology company Circ, and it was designed using a lyocell fabric derived from 50 percent recycled textile waste. At the end of its life of black-tie dinners, nuptials, and other formal affairs, it can be sent back to Circ to be recycled into fabric for completely new garments.",[],{"_key":13104,"_type":5246,"children":13105,"markDefs":13115,"style":5278},"3c4ddbb52376",[13106,13109,13112],{"_type":5250,"marks":13107,"text":13108},[],"The word ",{"_type":5250,"marks":13110,"text":13111},[5621],"special",{"_type":5250,"marks":13113,"text":13114},[]," also applies to its extremely limited quantities: Only 35 dresses total were cut and sewn in Hoffman’s New York studio, and they’re sold in-person at her SoHo store only.",[],{"_key":13117,"_type":6631,"caption":13118,"includeCaption":24,"markDefs":10,"media":13119},"70d9fb5a8eb5",{"position":6633},{"data":13120,"type":88},{"altText":10,"asset":13121,"bgColor":13123,"caption":10,"contain":10,"dimensions":13124,"dominant":13128,"hasAlpha":24,"hotspot":10,"lqip":13130,"originalFilename":13131},{"_ref":13122,"_type":13},"image-2775797a26d0d2ea0c4f215f9a1cbc7356d8e541-980x654-jpg","#a08560",{"_type":16,"aspectRatio":13125,"height":13126,"width":13127},1.4984709480122325,654,980,{"_type":21,"background":13123,"foreground":22,"population":13129,"title":22},5.38,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABgAFB\u002F\u002FEACIQAAIBBAICAwEAAAAAAAAAAAECAwAEBREGEiFBEyMxMv\u002FEABQBAQAAAAAAAAAAAAAAAAAAAAT\u002FxAAeEQABBAIDAQAAAAAAAAAAAAABAAIDIRKREUFR8P\u002FaAAwDAQACEQMRAD8A2cRgVuuPXc1jP8f2qzE+SQB5orylLOywipgHVmecSNLvTdwfyl\u002FEpA\u002FG75NFUC\u002Fyp1vxXOsjChS3tgCI3VnOj7ocjsmNeKsa7SoYRk5jro74pKoOS8gjgjGUnle46ggogI6+qqI2888FvHGZ5m6jW+5FVIBJRDCfftr\u002F2Q==","mara hoffman poses in her soho store with a fully circular dress",{"_key":13133,"_type":5246,"children":13134,"markDefs":13137,"style":5278},"7418a4783712",[13135],{"_type":5250,"marks":13136,"text":12531},[],[],{"_key":13139,"_type":5246,"children":13140,"markDefs":13144,"style":5278},"0db52cea0bb3",[13141],{"_type":5250,"marks":13142,"text":13143},[],"As the first-ever luxury garment made with Circ lyocell, this dress is meant to be cherished like a collector’s item. It’s the opposite of overproduced, and represents the definition of “conscious production.” Tags with a handwritten message from the designer call it “the dress that changes everything.”",[],{"_key":13146,"_type":5246,"children":13147,"markDefs":13157,"style":5278},"ffa739bf24ae",[13148,13151,13154],{"_type":5250,"marks":13149,"text":13150},[],"“I think we’re so used to seeing so ",{"_type":5250,"marks":13152,"text":13153},[5621],"much",{"_type":5250,"marks":13155,"text":13156},[],". The scale at which we’re all experiencing material life—I don’t think we even realize how big it’s become,” Hoffman said of the capsule’s small quantity. Limiting its production run is, as she put it, “a reconsideration of how we are existing with our material objects. Making something in a really small, thoughtful capsule—it’s an invitation mostly for people to ask why and see what it is, and what it’s about.”",[],{"_key":13159,"_type":6631,"caption":13160,"includeCaption":24,"markDefs":10,"media":13161},"6e369ecfb689",{"position":6633},{"data":13162,"type":88},{"altText":10,"asset":13163,"bgColor":13165,"caption":10,"contain":10,"dimensions":13166,"dominant":13167,"hasAlpha":24,"hotspot":10,"lqip":13169,"originalFilename":13170},{"_ref":13164,"_type":13},"image-3430ca2cfe8655232f12d3f6e96e13a1f1eac60b-1024x680-png","#e6763f",{"_type":16,"aspectRatio":13064,"height":13065,"width":6641},{"_type":21,"background":13165,"foreground":22,"population":13168,"title":22},8.79,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADJElEQVR4nAEZA+b8AMfO0MTKzbm9waSlp46Jh4d\u002FfZOPjqSlp7C0uLi9wL7CxcTCws+0pOGYbumCSeFvOdBcLrNLJ4U1H3YvHwDK0NTFy864vL+hoaOJhIKBeHSLhYKcm5uen6KOk5aNkJKjkYrDh2rfgk\u002FofUPdajfLWC2xSyiSPCOROSQAzNLWxszPuL3AoaKjiIJ\u002FfXJthn14l4+MjIF9ZVhUUUhFYElDkVA3y2g45HY+12Q0wlQtslAvpUgtqUUpAMjO0sDGybW5vKOjpI2Gg4Z5c5SGf6KOhptwYYhKM3E8J1w2KXg+KsBiNuJzPc5eMbhPK7RVNrRVN7hOLQCfpaiOk5eMj5KWkpGVioSZiYGmkommhXmjYEquUS6wVC2SSiyUSi3MajnfbzrIWC24TCq5VDS\u002FWDW\u002FUi0ASE5ROj9CSklKeGtmkX10nId9oYZ7l2tcmVA5qlQytl00oVAvrVQv12052Gc2yVguwVQvwFYzw1cwvVArABQZGhIXGCsoJ2FQSYBpX4x0ao1wZYFSRZBHMK9dPa9mRZVONapOLNBiM9NlOc5uSch2WcRuUsNbNrdNKQAMEREPExMqJyZeTkh7Z1+AbWV1YFhlQDd+PiqyaEy1fWaSWUecSCzBVy\u002FRbUfVmIHTtazNpJfDclWyTi4ADRERHSEhS0pJeXFuiHx3fXBqXVRPSDk3bkpAr4BtuZKBmGlYmEwzulQvz3RR2LOl2djZ1MvKw5WIrFpDACMmJ1BUVoeJjJuZmo6HhHhtZ1RMSENBQnZsabaekriZiZhtXY1JNatKKst1V9a6sNbZ3NLT1sCmoaNfTwBrb3GUmZyvs7akpaWKg4B2aWJnWFFpXlqZjYfBq56yk4KMZFV6PS2dQSbIe2HWwbnT19vMzNC3mZSYUkIAsbe6vcPGvMDDp6ipioSBdWhhc2Jai3lxtaOYwqeXoX9udUw\u002FbC4glTwkwnpj0b650NTZxsTGq4R9jUExAMLIzMXMz8DFyK2vsY+KiXRoYm9gWI1+dbqlmbyejpBqXGE2LGMlGI42IbZpVMmspczO0cK8vqF0bIU4J769gWdRvTy8AAAAAElFTkSuQmCC","image-11.jpg",{"_key":13172,"_type":5246,"children":13173,"markDefs":13176,"style":5278},"f820ee6970a9",[13174],{"_type":5250,"marks":13175,"text":12531},[],[],{"_key":13178,"_type":5246,"children":13179,"markDefs":13190,"style":5278},"d7cdb28e9883",[13180,13183,13187],{"_type":5250,"marks":13181,"text":13182},[],"Were it not for the central placement in her store (and news coverage like this), the gown would be indistinguishable from previous ",{"_type":5250,"marks":13184,"text":13186},[13185],"9002362d-845d-47d3-b308-1a428dbdcea9","Mara Hoffman dresses",{"_type":5250,"marks":13188,"text":13189},[]," beloved of fashion insiders. “Mara is making sustainability look elegant and without any compromise in quality or performance or feel,” said Circ CEO Peter Majeranowski. “That’s the beauty of it.”",[13191],{"_key":13185,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13192},"https:\u002F\u002Fwww.harpersbazaar.com\u002Ffashion\u002Ftrends\u002Fa43022765\u002Fmara-hoffman-dress-review\u002F",{"_key":13194,"_type":5246,"children":13195,"markDefs":13206,"style":5278},"1d0dd9d6e84f",[13196,13199,13203],{"_type":5250,"marks":13197,"text":13198},[],"Through her partnership with Circ, Hoffman is leading with the design on the mannequin, but more granular insights are available for shoppers who want that. In addition to the handwritten notes on the tags, each of the new dresses has a digital care label made with the same recyclable fabric, featuring a QR code directing the owner to a full breakdown of its design process and footprint. (You can view ",{"_type":5250,"marks":13200,"text":13202},[13201],"30258f1d-3c8e-4688-8494-cbc33de3696b","all the details",{"_type":5250,"marks":13204,"text":13205},[]," online.)",[13207],{"_key":13201,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13208},"https:\u002F\u002Fconsumer-apps-sandbox.atma.io\u002FMaraHoffman\u002FMaraHoffman\u002Fc11f2b8d-f7e5-409c-8993-eedf7dd1aeee\u002F?labelId=30340001204655C000000042&language=en-US",{"_key":13210,"_type":5246,"children":13211,"markDefs":13215,"style":5278},"75daa2485de8",[13212],{"_type":5250,"marks":13213,"text":13214},[],"“What’s so special about this collaboration is that it’s taking from the space of art and design and marrying that to the space of innovation, to tech-solution-based thinking, and putting it all together to represent what a future model can look like,” Hoffman said.",[],{"_key":13217,"_type":6631,"caption":13218,"includeCaption":24,"markDefs":10,"media":13219},"86e6b579faf4",{"position":6633},{"data":13220,"type":88},{"altText":10,"asset":13221,"bgColor":13223,"caption":10,"contain":10,"dimensions":13224,"dominant":13225,"hasAlpha":24,"hotspot":10,"lqip":13227,"originalFilename":13228},{"_ref":13222,"_type":13},"image-5010e95dd22ee1674b07e07c97e02b7211deda30-980x654-jpg","#c0b4b1",{"_type":16,"aspectRatio":13125,"height":13126,"width":13127},{"_type":21,"background":13223,"foreground":158,"population":13226,"title":22},7.66,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQFBgf\u002FxAAhEAACAgIDAAIDAAAAAAAAAAABAgMEABEFBiESMRNBcf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAQD\u002F8QAGxEAAgMAAwAAAAAAAAAAAAAAAQMAAhEhMVH\u002F2gAMAwEAAhEDEQA\u002FAH+u8xbrNW1RianJAHsO40y4ty3YlnsrAF\u002FC0gYMVPnn1l2ZTLw0eiEJ+A2B+tfWct7nHLTmsBZmbZ82PV\u002FmDYwi4rHqULLNj3KnJ81zElkMkMzJ8QFKL4QMMxdPsl6vXWJZGIXzZY4ZbLHnYYrX5P\u002FZ","the mara hoffman store including racks of clothing and the dress designed with cirq on a mannequin",{"_key":13230,"_type":5246,"children":13231,"markDefs":13234,"style":5278},"3e04e7d8cb24",[13232],{"_type":5250,"marks":13233,"text":12531},[],[],{"_key":13236,"_type":5246,"children":13237,"markDefs":13241,"style":5278},"9a14be3327fa",[13238],{"_type":5250,"marks":13239,"text":13240},[],"This dress is also the start of a longer-term partnership. Hoffman intends to transition from virgin lyocell fabrics to Circ lyocell throughout her entire line over the next three years. In the process, she and Majeranowski hope their collaboration can serve as a proof of concept for other brands, luxury and otherwise.",[],{"_key":13243,"_type":5246,"children":13244,"markDefs":13248,"style":5278},"671e93fd1e71",[13245],{"_type":5250,"marks":13246,"text":13247},[],"“I think considering the creativity that comes out of so many design houses, it’s really an inspiring idea to think of how many different iterations and versions that this tech can apply itself to, and how much it can ultimately replace what’s already existing, where we can get ourselves out of the dependency of new natural resources,” Hoffman said. When we define a piece of clothing as “special,” it certainly can and should be limited—but in terms of designing sustainably, as Hoffman is proving, it doesn’t have to be exclusive.",[],{"_key":13250,"_type":5246,"children":13251,"markDefs":13255,"style":5278},"8ab103d80cfd",[13252],{"_type":5250,"marks":13253,"text":13254},[5621],"The Mara Hoffman x Circ dress is available in sizes XXS–XL and retails for $1,195. It is available to shop now.",[],{"author":13257,"logo":13258},"HALIE LESAVAGE",{"altText":10,"asset":13259,"bgColor":5135,"caption":10,"contain":10,"dimensions":13261,"dominant":13264,"hasAlpha":33,"hotspot":10,"lqip":13265,"originalFilename":13257},{"_ref":13260,"_type":13},"image-72348641daf325ae0fef1cd8e089bc53d43444fd-400x225-png",{"_type":16,"aspectRatio":17,"height":13262,"width":13263},225,400,{"_type":21,"background":5135,"foreground":158,"population":5394,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAABoklEQVR4nK2TXWtTQRCGk9JqjVFa2kbqZ6tCW7UfYEGrQhWN36i9aemvyZ\u002FMLwjkIuQiySY5uztz2EemPYEQ9K4DL+fMnPe88+7ObqlUBFAuXVUAZWBuIlrk5UajMTep\u002FwsTbuOSd2kopXTdObfqnFtLKd0GFoFKq9W6AdwCVgaDwQpws8irnU6n2u127b0CLA+Hw1q\u002F318GFqxDTUTeZFl2DDwHNkIIW8C6934DeCUiL733j2OMu977TUOM8QXwBDgUkWPjmLgJPlTV3zHGMxF5Zx9U9ZOJhhB2gF8icpRS2lHVLzHGPaurat2MAN\u002FyPD9V1c\u002FAnVKWZY+AP3menwMfRORQVX+KyGvgCDiJMV44V9Xv1hR4pqpfgR+qegKcWbPRaLRuDu8BdXNpgrYsVX1vHYuf6t77p0YWkbfGAbbMtblXVYMJf0wp3TfBpRDC9tSerAGbwD5wYEsfj8d3e73eEvCg2IZaYeTAeFZzzm0DqyY4X0yrYhMv8kWb4tQkbfILwDXLm82mPQ1VQ7vdrhgupjx97mbP4Wx99gL8j3Ol8Rd\u002FogdxTvcqpwAAAABJRU5ErkJggg==","\u002Fpress\u002Ftheres-something-special-about-this-new-mara-hoffman-dress",{"altText":10,"asset":13268,"bgColor":13270,"caption":10,"contain":10,"dimensions":13271,"dominant":13275,"hasAlpha":24,"hotspot":10,"lqip":13277,"originalFilename":13278},{"_ref":13269,"_type":13},"image-575fb3006fc34c91463c16b07239cadf2cf0607e-1228x816-png","#7f7976",{"_type":16,"aspectRatio":13272,"height":13273,"width":13274},1.5049019607843137,816,1228,{"_type":21,"background":13270,"foreground":22,"population":13276,"title":22},6.98,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADJElEQVR4nAEZA+b8ADQ7JDU8ITk\u002FJ2lpWb+0qeTVyOPXzOHWzN\u002FRxeDLvNTFvLGrqouOi4KPi4ilr3ugvXiQqHV6fFhYUTQ3MQA\u002FRy1BSi1IUThucF68rZ3lybXm0sPj2M3ly7rjuJ3OtKW3srWzt8CxwsypyNmSudOHorZ9goViYFs+QDsAdn5seIFtcXllbnBarZF05qqB7MGj59HA7LiV6JVjxZZ7raWqvcHRxdXns9PnkbrXhKG3f4SHbWllVlZRALHDxrDAwZOgmHFzXZ51T92GTeufcOm0k+6XYeZ3N8ODY62ip8DC08vY57fT5pK31ISetIKGiX95dX55dQCPvdeSvNWOrryJjYWjdVbFaTnYdULghlPbbDLNWiK5eF6zrLPGzd7T3urL3uu1zeCis8GQkZKLhICUjYoAfq7KiK\u002FHn7K\u002FrJ6WpnNapFIyt1MqyFwqvUscq0Ibm2FNn5+kv9Df2uXv5ezy4OnvyM7SoJ2cj4iEmJCNALS5vbSurbqro6uRg5BhS5RJL6dOLrJSK6xDH6U9HJhcSJudn7nR3tjl7urv8+ru8s3R1J2amIyFgZiRjgDBr6bCrqXEta6lmI6EYk+XVTmkXD+eVTmiRCSvQR20blW9t7bC2OTQ3unh6e7e6O6\u002Fx82TkZCLhICclJIAsqKavLCqvLCqoY6CkGVOllI1jUcthz0llzUYrzsWwGtPz7y4zt7p0N7pzd3oss7emLC+i46Qk4uHoZmXAKGYk5aOioB3c4FrYZ1iSKBFJIouFIwrEpstEKwzELlYO8OopMra5sHZ6Jm\u002F1mqhwWOOp3qChpSLiKScmgCCk59ccH1AWmtqbXKqa1WpQB6QJw6VKRCiLQ+sMA20Syy5lpG7z92iyeBupsdKi7JZhqGAiI2akY6knJoAWoejPW6NNGuLcICPqWtbnzkeiCYQkSgRoS4RqC8OrEImtomDvszYrc\u002FkhLPPYJa5bJGpkZWanpaSn5eUAHCbtliKqEV\u002FoHiImKNoXJA3IX0oF4orGJ0xGKQyFaU\u002FJ7SDe8zP187h7qvK3nuoxX2bsZian5uUkJiRjmXRvOAK60FcAAAAAElFTkSuQmCC","There’s Something Special About This New Mara Hoffman Dress - Articles","There’s Something Special About This New Mara Hoffman Dress",{"_id":13281,"content":13282,"publication":13737,"publishedDate":13742,"slug":13743,"tags":10,"thumbnail":13744,"title":13752},"gEAy8ueX6LmXi4Ket8pK1i",[13283,13287,13295,13303,13320,13328,13336,13344,13359,13367,13375,13383,13391,13399,13407,13425,13429,13437,13453,13461,13469,13477,13485,13503,13511,13519,13527,13543,13556,13568,13580,13595,13607,13619,13631,13645,13657,13669,13681,13695,13713,13725],{"_key":13284,"_type":5246,"children":13285,"markDefs":13286,"style":5278},"5f56c4e7d0dc",[],[],{"_key":13288,"_type":5246,"children":13289,"level":5623,"listItem":5624,"markDefs":13294,"style":5278},"38d23c67e352",[13290],{"_key":13291,"_type":5250,"marks":13292,"text":13293},"sDeaDM6Bq29wkLg9k6Ipvg",[],"Launched in 2020 by Prince William, The Earthshot Prize is the world’s most prestigious environmental prize.",[],{"_key":13296,"_type":5246,"children":13297,"level":5623,"listItem":5624,"markDefs":13302,"style":5278},"f0123af36c50",[13298],{"_key":13299,"_type":5250,"marks":13300,"text":13301},"sDeaDM6Bq29wkLg9k6Ipww",[],"Following a rigorous selection process, a panel of advisors with expertise in science, conservation, innovation, investment, economics, politics and activism selected Circ® from more than 1,100 nominations.",[],{"_key":13304,"_type":5246,"children":13305,"markDefs":13318,"style":5278},"08f2f5bab067",[13306,13310,13314],{"_key":13307,"_type":5250,"marks":13308,"text":13309},"sDeaDM6Bq29wkLg9k6IpyC",[],"Today, at an event in New York City, Prince William and The Earthshot Prize announced ",{"_key":13311,"_type":5250,"marks":13312,"text":5465},"sDeaDM6Bq29wkLg9k6IpzS",[13313],"dc448e82-6568-49e3-ae9d-e6130d57d5bf",{"_key":13315,"_type":5250,"marks":13316,"text":13317},"sDeaDM6Bq29wkLg9k6Iq0i",[],"® as one of the 15 Finalists for the 2023 Earthshot Prize, a prestigious global environmental award that celebrates and champions innovators focused on solving our most pressing global climate challenges.",[13319],{"_key":13313,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":13321,"_type":5246,"children":13322,"markDefs":13327,"style":5278},"345bc6cd2acb",[13323],{"_key":13324,"_type":5250,"marks":13325,"text":13326},"sDeaDM6Bq29wkLg9k6Iq1y",[],"Circ and the 14 other innovators honored as Earthshot Finalists represent six continents and were chosen from more than 1,100 nominees. Each of the Finalists will be in the running to receive one of five £1 million prizes awarded at the third-annual Earthshot Prize awards ceremony in Singapore later this year.",[],{"_key":13329,"_type":5246,"children":13330,"markDefs":13335,"style":5278},"e9c394de3a0b",[13331],{"_key":13332,"_type":5250,"marks":13333,"text":13334},"sDeaDM6Bq29wkLg9k6Iq3E",[],"Circ’s innovative recycling technology is addressing the fashion industry’s carbon footprint – which accounts for 10% of global carbon emissions. The fashion industry diverts 92 million tonnes of textiles to incinerators or landfills each year, and less than one percent of textile waste is recycled into new clothing. Further, the production of new clothing is resource-intensive with cotton production using 3.3 million acres of land and six billion cubic metres of water annually, and polyester production requiring the use of 70 million barrels of oil each year.",[],{"_key":13337,"_type":5246,"children":13338,"markDefs":13343,"style":5278},"c9e2c2bf0478",[13339],{"_key":13340,"_type":5250,"marks":13341,"text":13342},"sDeaDM6Bq29wkLg9k6Iq4U",[],"Circ is the only platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibres. The company’s patented hydrothermal process turns polyester fibres in polycotton into a liquid, completely separating them from cotton fibres. Preserving and separating the polyester without damaging the cotton allows both materials to be reused in the production of new textiles, while also reducing carbon emissions substantially.",[],{"_key":13345,"_type":5246,"children":13346,"markDefs":13358,"style":5278},"f5d3da549d57",[13347,13351,13354],{"_key":13348,"_type":5250,"marks":13349,"text":13350},"sDeaDM6Bq29wkLg9k6Iq5k",[],"“At Circ, we’ve put our heart and soul into our technology because we see innovation as a crucial component to addressing key drivers of the climate crisis. So, to have our work recognized by The Earthshot Prize is deeply validating,” said ",{"_key":13352,"_type":5250,"marks":13353,"text":5884},"sDeaDM6Bq29wkLg9k6Iq70",[5517],{"_key":13355,"_type":5250,"marks":13356,"text":13357},"sDeaDM6Bq29wkLg9k6Iq8G",[]," “With the support of the fellowship program, we look forward to the opportunity to further our impact and continue to support solution-oriented change within the fashion industry.”",[],{"_key":13360,"_type":5246,"children":13361,"markDefs":13366,"style":5278},"2fdf0ab3a2b4",[13362],{"_key":13363,"_type":5250,"marks":13364,"text":13365},"sDeaDM6Bq29wkLg9k6Iq9W",[],"Founded by Prince William in 2020, The Earthshot Prize aims to discover and help scale the world’s most innovative climate and environmental solutions to protect and restore our planet. The Prize is centered around five ‘Earthshots,’: simple but aspirational goals to ensure our communities, oceans and ecosystems can thrive together in harmony for generations to come: 1) Protect & Restore Nature; 2) Clean Our Air; 3) Revive Our Oceans; 4) Build A Waste-free World and 5) Fix Our Climate.",[],{"_key":13368,"_type":5246,"children":13369,"markDefs":13374,"style":5278},"feb6677bbf2e",[13370],{"_key":13371,"_type":5250,"marks":13372,"text":13373},"sDeaDM6Bq29wkLg9k6IqAm",[],"In addition to their eligibility for the £1 million prize, all Finalists will receive mentorship, resources and technical support from The Earthshot Prize Fellowship Program, a year-long programme for each cohort of 15 Finalists to accelerate the growth of their groundbreaking solutions. That support includes access to the Prize’s robust network of influential businesses, investors, and climate experts, including The Earthshot Prize’s Global Alliance of Partners, which is comprised of some of the world’s largest businesses, donors, investors and environmental organizations committed to climate action.",[],{"_key":13376,"_type":5246,"children":13377,"markDefs":13382,"style":5278},"0b0a32cee3d3",[13378],{"_key":13379,"_type":5250,"marks":13380,"text":13381},"sDeaDM6Bq29wkLg9k6IqC2",[],"The five Winners of this year’s Prize will be selected by Prince William and the prestigious Earthshot Prize Council, a global body of activists, experts, and influencers championing urgent and innovative action to protect the climate and our natural environment. The Earthshot Prize Council is chaired by The Earthshot Prize Board of Trustees Chair, Christiana Figueres DBE, architect of the Paris Agreement.",[],{"_key":13384,"_type":5246,"children":13385,"markDefs":13390,"style":5278},"97a2b8c452da",[13386],{"_key":13387,"_type":5250,"marks":13388,"text":13389},"sDeaDM6Bq29wkLg9k6IqDI",[],"The Earthshot Prize Council Members include: Prince William, Her Majesty Queen Rania Al Abdullah, Cate Blanchett, Sir David Attenborough, Ernest Gibson, Hindou Oumarou Ibrahim, Indra Nooyi, Jack Ma, Luisa Neubauer, Naoko Yamazaki, Dr. Ngozi Okonjo-Iweala, and Yao Ming.",[],{"_key":13392,"_type":5246,"children":13393,"markDefs":13398,"style":5278},"fdba3bd736ce",[13394],{"_key":13395,"_type":5250,"marks":13396,"text":13397},"sDeaDM6Bq29wkLg9k6IqEY",[],"The Earthshot Prize awards ceremony will take place on November 7 in Singapore. It will air around the world via broadcast partners to be announced in due course.",[],{"_key":13400,"_type":5246,"children":13401,"markDefs":13406,"style":5278},"d988bc899f6c",[13402],{"_key":13403,"_type":5250,"marks":13404,"text":13405},"sDeaDM6Bq29wkLg9k6IqFo",[],"This year, for the first time, the awards ceremony will be accompanied by a series of events as part of Earthshot Week. Beginning Monday 6 November, the week will see global leaders, businesses and investors convene in Singapore to explore exciting opportunities with The Earthshot Prize Winners and Finalists, aimed at accelerating their solutions and bringing about tangible action to repair the planet. Members of the public will also be invited to experience local activations centered on the 2023 cohort of Earthshot solutions.",[],{"_key":13408,"_type":5246,"children":13409,"markDefs":13422,"style":5278},"d87957c51b3f",[13410,13414,13419],{"_key":13411,"_type":5250,"marks":13412,"text":13413},"sDeaDM6Bq29wkLg9k6IqH4",[],"For more information about The Earthshot Prize 2023 Finalists, please visit ",{"_key":13415,"_type":5250,"marks":13416,"text":13418},"sDeaDM6Bq29wkLg9k6IqIK",[13417],"d1aa33a2-f950-4e4e-b0d0-510b54bf6bc6","www.earthshotprize.org",{"_key":13420,"_type":5250,"marks":13421,"text":5801},"sDeaDM6Bq29wkLg9k6IqJa",[],[13423],{"_key":13417,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13424},"http:\u002F\u002Fwww.earthshotprize.org\u002F",{"_key":13426,"_type":5246,"children":13427,"markDefs":13428,"style":5278},"e9b4f0edc1f2",[],[],{"_key":13430,"_type":5246,"children":13431,"markDefs":13436,"style":5278},"19565b08fb75",[13432],{"_key":13433,"_type":5250,"marks":13434,"text":13435},"sDeaDM6Bq29wkLg9k6IqKq",[5517],"About Circ:",[],{"_key":13438,"_type":5246,"children":13439,"markDefs":13451,"style":5278},"dbbf251c351c",[13440,13444,13448],{"_key":13441,"_type":5250,"marks":13442,"text":13443},"sDeaDM6Bq29wkLg9k6IqM6",[],"Circ is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles, over and over again. We are protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular eco-economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit ",{"_key":13445,"_type":5250,"marks":13446,"text":6204},"sDeaDM6Bq29wkLg9k6IqNM",[13447],"4db34c72-512b-4de0-8508-9b93e85008fd",{"_key":13449,"_type":5250,"marks":13450,"text":5801},"sDeaDM6Bq29wkLg9k6IqOc",[],[13452],{"_key":13447,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13001},{"_key":13454,"_type":5246,"children":13455,"markDefs":13460,"style":5278},"8d3fd4a5e09c",[13456],{"_key":13457,"_type":5250,"marks":13458,"text":13459},"sDeaDM6Bq29wkLg9k6IqPs",[5517],"About The Earthshot Prize:",[],{"_key":13462,"_type":5246,"children":13463,"markDefs":13468,"style":5278},"584fdebd311c",[13464],{"_key":13465,"_type":5250,"marks":13466,"text":13467},"sDeaDM6Bq29wkLg9k6IqR8",[],"Founded by Prince William and incubated in the The Royal Foundation in 2020 for a year before becoming an independent platform\u002Forganization, The Earthshot Prize is a global environmental prize and platform designed to discover, accelerate and scale ground-breaking solutions to repair and regenerate the planet. Inspired by President John F. Kennedy’s Moonshot, which united millions of people around the goal of reaching the moon, The Earthshot Prize aims to catalyze an Earthshot challenge to urgently encourage and scale innovative solutions that can help put the world firmly on a trajectory towards a stable climate, where communities, oceans and biodiversity thrive in harmony by 2030. The five challenges are: Protect and Restore Nature; Clean Our Air; Revive Our Oceans; Build a Waste-Free World; and Fix Our Climate.",[],{"_key":13470,"_type":5246,"children":13471,"markDefs":13476,"style":5278},"dfb6b68add58",[13472],{"_key":13473,"_type":5250,"marks":13474,"text":13475},"sDeaDM6Bq29wkLg9k6IqSO",[],"The Prize aims to turn the current pessimism surrounding environmental issues into optimism by championing inspiring leadership and helping to scale incredible cutting-edge solutions. It will discover 50 winners over 10 years with the power to repair the planet. More than an award, The Earthshot Prize works in partnership with a Global Alliance of Partners to support the scaling of the solutions discovered and selected each year.",[],{"_key":13478,"_type":5246,"children":13479,"markDefs":13484,"style":5278},"55778e0946ec",[13480],{"_key":13481,"_type":5250,"marks":13482,"text":13483},"sDeaDM6Bq29wkLg9k6IqTe",[],"The Global Alliance Founding Partners are a group of leading global organizations and philanthropists, which act as strategic funding partners to the Prize, including Aga Khan Development Network, Bezos Earth Fund, Bloomberg Philanthropies, Breakthrough Energy Foundation, Coleman Family Ventures, DP World in partnership with Dubai EXPO 2020, Eleven Eleven Foundation, Holch Povlsen Foundation, Jack Ma Foundation, Law Family Charitable Foundation, Legado Para A Juventude, Mastercard Center for Inclusive Growth, Marc and Lynne Benioff, Paul G. Allen Family Foundation, Rob Walton Foundation, Sandy and Paul Edgerley and Standard Chartered Bank.",[],{"_key":13486,"_type":5246,"children":13487,"markDefs":13500,"style":5278},"5662d4131920",[13488,13492,13497],{"_key":13489,"_type":5250,"marks":13490,"text":13491},"sDeaDM6Bq29wkLg9k6IqUu",[],"Global Alliance Partners are non-profit environment and sustainable development organizations that bring expertise, global reach and serve as nominating organizations each year. For full list see website:",{"_key":13493,"_type":5250,"marks":13494,"text":13496},"sDeaDM6Bq29wkLg9k6IqWA",[13495],"d44e165c-1249-4549-a83f-fd74d3a26625"," Global Alliance - Earthshot Prize",{"_key":13498,"_type":5250,"marks":13499,"text":5801},"sDeaDM6Bq29wkLg9k6IqXQ",[],[13501],{"_key":13495,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13502},"https:\u002F\u002Furldefense.com\u002Fv3\u002F__https:\u002Fearthshotprize.org\u002Fglobal-alliance\u002F__;!!KZXpRQ!Uqm6iuBLLz8piBHgB9vtf-5rpODfVtyFMYXAzggdJ3rZirwkPrAkdYvyCO1Y3l61wpuGleN0qWQcjWqki27E7Vo_8v3oiqK1HeV7TA$",{"_key":13504,"_type":5246,"children":13505,"markDefs":13510,"style":5278},"139c926e1b2f",[13506],{"_key":13507,"_type":5250,"marks":13508,"text":13509},"sDeaDM6Bq29wkLg9k6IqYg",[],"Global Alliance Members are some of the world’s largest and most influential companies and brands that will support The Earthshot Prize, implement ambitious changes within their businesses and accelerate the advancement of the solutions of Prize Finalists and Winners. They are: Arup, Bloomberg L.P., Deloitte, Herbert Smith Freehills, Hitachi, Ingka Group (IKEA), Microsoft, The Multichoice Group, Natura &Co, Safaricom, Salesforce, Unilever, Vodacom Group and Walmart.",[],{"_key":13512,"_type":5246,"children":13513,"markDefs":13518,"style":5278},"2f6754e7df85",[13514],{"_key":13515,"_type":5250,"marks":13516,"text":13517},"sDeaDM6Bq29wkLg9k6IqZw",[5517],"About the 2023 Earthshot Prize Finalists:",[],{"_key":13520,"_type":5246,"children":13521,"markDefs":13526,"style":5278},"37a1dc74a3b5",[13522],{"_key":13523,"_type":5250,"marks":13524,"text":13525},"sDeaDM6Bq29wkLg9k6IqbC",[],"The full list of 2023 Finalists for The Earthshot Prize is:",[],{"_key":13528,"_type":5246,"children":13529,"markDefs":13542,"style":5278},"9244c4f22ed5",[13530,13534,13538],{"_key":13531,"_type":5250,"marks":13532,"text":13533},"sDeaDM6Bq29wkLg9k6IqcS",[],"For ",{"_key":13535,"_type":5250,"marks":13536,"text":13537},"sDeaDM6Bq29wkLg9k6Iqdi",[5517],"The Earthshot Prize to Protect and Restore Nature",{"_key":13539,"_type":5250,"marks":13540,"text":13541},"sDeaDM6Bq29wkLg9k6Iqey",[],", the 2023 Finalists are:",[],{"_key":13544,"_type":5246,"children":13545,"level":5623,"listItem":13554,"markDefs":13555,"style":5278},"9f687a76831f",[13546,13550],{"_key":13547,"_type":5250,"marks":13548,"text":13549},"sDeaDM6Bq29wkLg9k6IqgE",[5517],"Acción Andina, Peru",{"_key":13551,"_type":5250,"marks":13552,"text":13553},"sDeaDM6Bq29wkLg9k6IqhU",[],": Acción Andina is a grassroots, community-based initiative working across South America to protect native high Andean forest ecosystems for their invaluable benefits to nature and millions of people in the region.","number",[],{"_key":13557,"_type":5246,"children":13558,"level":5623,"listItem":13554,"markDefs":13567,"style":5278},"e355295a9199",[13559,13563],{"_key":13560,"_type":5250,"marks":13561,"text":13562},"sDeaDM6Bq29wkLg9k6Iqik",[5517],"Freetown the Tree Town, Sierra Leone",{"_key":13564,"_type":5250,"marks":13565,"text":13566},"sDeaDM6Bq29wkLg9k6Iqk0",[],": Combining community stewardship and digital tools, the City of Freetown’s initiative, Freetown the Tree Town, is galvanising a grassroots movement for tree preservation in Sierra Leone's capital.",[],{"_key":13569,"_type":5246,"children":13570,"level":5623,"listItem":13554,"markDefs":13579,"style":5278},"07053ff9a57f",[13571,13575],{"_key":13572,"_type":5250,"marks":13573,"text":13574},"sDeaDM6Bq29wkLg9k6IqlG",[5517],"Belterra, Brazil",{"_key":13576,"_type":5250,"marks":13577,"text":13578},"sDeaDM6Bq29wkLg9k6IqmW",[],": Belterra works with smallholder farmers in Brazil to restore forests through regenerative agricultural practices and to create market incentives for sustainably grown crops.",[],{"_key":13581,"_type":5246,"children":13582,"markDefs":13594,"style":5278},"3b0658fc1412",[13583,13587,13591],{"_key":13584,"_type":5250,"marks":13585,"text":13586},"sDeaDM6Bq29wkLg9k6Iqnm",[],"For",{"_key":13588,"_type":5250,"marks":13589,"text":13590},"sDeaDM6Bq29wkLg9k6Iqp2",[5517]," The Earthshot Prize to Clean Our Air",{"_key":13592,"_type":5250,"marks":13593,"text":13541},"sDeaDM6Bq29wkLg9k6IqqI",[],[],{"_key":13596,"_type":5246,"children":13597,"level":5623,"listItem":13554,"markDefs":13606,"style":5278},"1f56c8b792e3",[13598,13602],{"_key":13599,"_type":5250,"marks":13600,"text":13601},"sDeaDM6Bq29wkLg9k6IqrY",[5517],"Polish Smog Alert, Poland",{"_key":13603,"_type":5250,"marks":13604,"text":13605},"sDeaDM6Bq29wkLg9k6Iqso",[],": One of the world’s most effective conservation campaign groups, Polish Smog Alert, helps secure policy change and air quality improvements across Poland and has goals to do the same across Central and Eastern Europe.",[],{"_key":13608,"_type":5246,"children":13609,"level":5623,"listItem":13554,"markDefs":13618,"style":5278},"62ea4ff53307",[13610,13614],{"_key":13611,"_type":5250,"marks":13612,"text":13613},"sDeaDM6Bq29wkLg9k6Iqu4",[5517],"ENSO, UK",{"_key":13615,"_type":5250,"marks":13616,"text":13617},"sDeaDM6Bq29wkLg9k6IqvK",[],": ENSO creates tyres specially designed for electric vehicles that are more sustainable and reduce harmful tyre pollution, leading to cleaner air for everyone.",[],{"_key":13620,"_type":5246,"children":13621,"level":5623,"listItem":13554,"markDefs":13630,"style":5278},"1dedafe49919",[13622,13626],{"_key":13623,"_type":5250,"marks":13624,"text":13625},"sDeaDM6Bq29wkLg9k6Iqwa",[5517],"GRST, Hong Kong",{"_key":13627,"_type":5250,"marks":13628,"text":13629},"sDeaDM6Bq29wkLg9k6Iqxq",[],": With the development of a new way to build and recycle vital lithium-ion batteries, GRST’s solution offers a pathway to make the electric cars of the future even cleaner.",[],{"_key":13632,"_type":5246,"children":13633,"markDefs":13644,"style":5278},"c1f0501bc67c",[13634,13637,13641],{"_key":13635,"_type":5250,"marks":13636,"text":13586},"sDeaDM6Bq29wkLg9k6Iqz6",[],{"_key":13638,"_type":5250,"marks":13639,"text":13640},"sDeaDM6Bq29wkLg9k6Ir0M",[5517]," The Earthshot Prize to Revive Our Oceans",{"_key":13642,"_type":5250,"marks":13643,"text":13541},"sDeaDM6Bq29wkLg9k6Ir1c",[],[],{"_key":13646,"_type":5246,"children":13647,"level":5623,"listItem":13554,"markDefs":13656,"style":5278},"b3a5e6a10a95",[13648,13652],{"_key":13649,"_type":5250,"marks":13650,"text":13651},"sDeaDM6Bq29wkLg9k6Ir2s",[5517],"ABALOBI, South Africa",{"_key":13653,"_type":5250,"marks":13654,"text":13655},"sDeaDM6Bq29wkLg9k6Ir48",[],": Using easy-to-scale technology, Abalobi works with small fishing communities to record their catch data and to ensure a fair and improved livelihood from sustainable fishing.",[],{"_key":13658,"_type":5246,"children":13659,"level":5623,"listItem":13554,"markDefs":13668,"style":5278},"6df34ddbb11e",[13660,13664],{"_key":13661,"_type":5250,"marks":13662,"text":13663},"sDeaDM6Bq29wkLg9k6Ir5O",[5517],"Coastal 500, Global (US HQ)",{"_key":13665,"_type":5250,"marks":13666,"text":13667},"sDeaDM6Bq29wkLg9k6Ir6e",[],": A global network of mayors and local government leaders, Coastal 500 is restoring ocean habitats and advocating for coastal protection internationally.",[],{"_key":13670,"_type":5246,"children":13671,"level":5623,"listItem":13554,"markDefs":13680,"style":5278},"96b7896a4095",[13672,13676],{"_key":13673,"_type":5250,"marks":13674,"text":13675},"sDeaDM6Bq29wkLg9k6Ir7u",[5517],"WildAid Marine Program, Global (US HQ)",{"_key":13677,"_type":5250,"marks":13678,"text":13679},"sDeaDM6Bq29wkLg9k6Ir9A",[],": Global non-profit organisation WildAid uses partnership building and knowledge sharing to address the world’s ocean conservation needs.",[],{"_key":13682,"_type":5246,"children":13683,"markDefs":13694,"style":5278},"fcbd5aaccd17",[13684,13687,13691],{"_key":13685,"_type":5250,"marks":13686,"text":13586},"sDeaDM6Bq29wkLg9k6IrAQ",[],{"_key":13688,"_type":5250,"marks":13689,"text":13690},"sDeaDM6Bq29wkLg9k6IrBg",[5517]," The Earthshot Prize to Build A Waste-Free World",{"_key":13692,"_type":5250,"marks":13693,"text":13541},"sDeaDM6Bq29wkLg9k6IrCw",[],[],{"_key":13696,"_type":5246,"children":13697,"level":5623,"listItem":13554,"markDefs":13712,"style":5278},"a6fd4e5c649c",[13698,13702,13705,13708],{"_key":13699,"_type":5250,"marks":13700,"text":13701},"sDeaDM6Bq29wkLg9k6IrEC",[5517],"S4S Technologies",{"_key":13703,"_type":5250,"marks":13704,"text":9358},"sDeaDM6Bq29wkLg9k6IrFS",[],{"_key":13706,"_type":5250,"marks":13707,"text":55},"sDeaDM6Bq29wkLg9k6IrGi",[5517],{"_key":13709,"_type":5250,"marks":13710,"text":13711},"sDeaDM6Bq29wkLg9k6IrHy",[],": S4S Technologies’ solar-powered dryers and processing equipment combat food waste, enabling small-hold farmers to preserve crops and turn produce that might otherwise go to waste into valuable products.",[],{"_key":13714,"_type":5246,"children":13715,"level":5623,"listItem":13554,"markDefs":13724,"style":5278},"f5d1f409b6e9",[13716,13720],{"_key":13717,"_type":5250,"marks":13718,"text":13719},"sDeaDM6Bq29wkLg9k6IrJE",[5517],"Circ, US",{"_key":13721,"_type":5250,"marks":13722,"text":13723},"sDeaDM6Bq29wkLg9k6IrKU",[],": US based company Circ has created a groundbreaking solution to enable the recycling of polycotton fabrics, which make up half of all textile waste.",[],{"_key":13726,"_type":5246,"children":13727,"level":5623,"listItem":13554,"markDefs":13736,"style":5278},"7e75acc2ef2a",[13728,13732],{"_key":13729,"_type":5250,"marks":13730,"text":13731},"sDeaDM6Bq29wkLg9k6IrLk",[5517],"Colorifix, UK",{"_key":13733,"_type":5250,"marks":13734,"text":13735},"sDeaDM6Bq29wkLg9k6IrN0",[],": Colorifix uses DNA sequencing and nature's own colours to create sustainable dyes that reduce the fashion industry’s use of water and harmful chemicals.",[],{"author":5505,"logo":13738},{"altText":10,"asset":13739,"bgColor":5373,"caption":10,"contain":10,"dimensions":13740,"dominant":13741,"hasAlpha":33,"hotspot":10,"lqip":5592,"originalFilename":5593},{"_ref":5585,"_type":13},{"_type":16,"aspectRatio":5587,"height":5588,"width":5589},{"_type":21,"background":5373,"foreground":22,"population":5591,"title":22},"2023-09-19","\u002Fpress\u002Fprince-william-unveils-circ-as-one-of-15-finalists-for-the-earthshot-prize",{"altText":10,"asset":13745,"bgColor":4234,"caption":10,"contain":10,"dimensions":13747,"dominant":13748,"hasAlpha":24,"hotspot":10,"lqip":13750,"originalFilename":13751},{"_ref":13746,"_type":13},"image-d3e7bfd480d3f346c4cdf2e406b8d537d533e026-1080x1080-png",{"_type":16,"aspectRatio":5623,"height":97,"width":97},{"_type":21,"background":4234,"foreground":22,"population":13749,"title":22},5.94,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAIAAAAC64paAAAACXBIWXMAAAsTAAALEwEAmpwYAAAEF0lEQVR4nGXT20tyWRQA8PMXRBe7mEaZmhGZlVhineqhxLIoCotPqZdKwQiziyUeL0crtIshMnirXmRMSSoktLCivGQXu1D5VWZTjdMM818MHWnmYX5PG\u002FZee621WRv4+3\u002F++vbnt8\u002FPzz8QyWTyd8THx8f7+zuQ2kgmkx\u002Ff3t\u002Ff397efvuWSCReXl7i8fjz8\u002FPT09Pj4+NPRCwWA15fX5+fn+\u002Fv76PR6MXFRTQavbq6Oj8\u002Fj0QiZ2dnkUjk9PQ0GAweHx8fHBzs7+\u002F7fD6v1+tDAC8vL7FY7Pr6OhQKBQKBcDgciUQCgYDf7\u002Fd6vR6PZ3t7e3Nz0263r62tWa1Wk8n0y7evzPF4\u002FOnpKYa4v7+\u002Fvb29vLwMh8NHR0e7u7sul2t1dVWv18\u002FOzsIwrFKpFAoFhABSPaRizs\u002FP\u002FX7\u002F1taWy+Vyu90ej2dnZ8fpdFoslvn5+cnJSaFQyEcIEMDNzU0qxul0Go1GhUIhFAoHBgaGh4cnJiYgCFIqlTKZTCwWDw4Ocjic9vb21tZWNpvd0dEBRKPRk5OTjY0NpVLJ4\u002FHa2toaGxurq6srKytpNFp9fX1DQ0MjAgRBBoNBo9Gqq6urEF+ZQ6GQy+Wanp5mMplUKpVMJpeVleHx+IKCgsLCwiIEDocrLi4mEAhEIrEEQSAQgFgsFo1GfT7f0tISl8ul0+nl5eUVFRWlpaX5+fm5ubloBAaDyc\u002FPx2AwWCw2dSkOhwPi8fjd3V0wGHQ6nQqFore3t6GhgU6nUyiUgoKCnJycbMS\u002FCxQKlZWVlZOTg8VigUQi8fDwcHFxsb+\u002Fv76+DkEQj8drbm6uqakhkUhFRUVYLDYvLy87OzszMzM9PT0tLS0jIwODwRCJxP+CDw8PNzc3jUajRCLhcrksFgsEQRqNVlFRgcfj0Wg0CoVKT09HoVAkEqmuro7JZAJ3d3fX19fhcNjv97vdbpvNptVqJycn+Xw+j8fr7u5msVi1tbUlJSVYLBaNRuNwODqdzmazu7q6gMPDQ7\u002Ffv7e35\u002FF4HA6HxWLR6\u002FUajUYmk0kkErFYLBAIenp6QBCkUqkUCoVMJlOpVBAEW1paAIfD8SvCbrfbbDaDwaDT6VKTCMOwWq2GIEgoFHI4HDabzWQyQRCsqqqiUqkMBgOwWq1mszk17svLy7Ozs3K5PDVYGo1mfn5eo9FIJJJUF319fZ2dnU1NTbUIwGQyGY1GvV6v0+lgGJ6ZmRGLxePj41KpVK1W6xAwDE9NTY2MjAgEgqGhoR8\u002FfrDZ7K+yzWazwWDQarUwDEul0rGxMSFiYmJCqVQuLCysrKwsLi6q1WqZTDY9PZ16CD6f39\u002Ff\u002F1W2wWCYm5uTy+USiWR0dDT1Y0QiEQRBOp1uZWVFr9drtVqNRqNSqZRKZeqkSCT6B2x3VynGCravAAAAAElFTkSuQmCC","\u003Cstrong>PRINCE WILLIAM UNVEILS CIRC AS ONE OF 15 FINALISTS FOR THE EARTHSHOT PRIZE \u003C\u002Fstrong> - Articles","PRINCE WILLIAM UNVEILS CIRC AS ONE OF 15 FINALISTS FOR THE EARTHSHOT PRIZE",{"_id":13754,"content":13755,"publication":13860,"publishedDate":13861,"slug":13862,"tags":10,"thumbnail":13863,"title":13871},"bmpX1k52gftsvVwVz7WJzt",[13756,13768,13772,13776,13783,13790,13797,13804,13811,13818,13825,13832,13839,13852,13856],{"_key":13757,"_type":6631,"caption":13758,"includeCaption":24,"markDefs":10,"media":13759},"fdb86cafc2bd",{"position":6633},{"data":13760,"type":88},{"altText":10,"asset":13761,"bgColor":13763,"caption":10,"contain":10,"dimensions":13764,"dominant":13765,"hasAlpha":24,"hotspot":10,"lqip":13767,"originalFilename":6646},{"_ref":13762,"_type":13},"image-20efeffa49aa18bcafb3530b3ae936bc43d5fb8a-1024x1024-jpg","#888888",{"_type":16,"aspectRatio":5623,"height":6641,"width":6641},{"_type":21,"background":13763,"foreground":22,"population":13766,"title":22},7.86,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAYFBwH\u002FxAAkEAACAQQBBAIDAAAAAAAAAAABAgMABAUREgYTITEiQRVRkf\u002FEABQBAQAAAAAAAAAAAAAAAAAAAAD\u002FxAAUEQEAAAAAAAAAAAAAAAAAAAAA\u002F9oADAMBAAIRAxEAPwDnvVNlG9pFYWD8lllUsu968+6yessR+Lz1v8tRGNSX371VbnsVb9sXD3fadPGwn7rFlwltkoXuJchI\u002FBCCeB+qD1TI6h4pSyMNgilSEGQvrFWgthMYlY8SVpQdTy57+OIfXk7OvuomeWVMpFbJI6wlhtQfdKUF0LWEAfAfylKUH\u002F\u002FZ",{"_key":13769,"_type":5246,"children":13770,"markDefs":13771,"style":5278},"8e137d0ec180",[],[],{"_key":13773,"_type":5246,"children":13774,"markDefs":13775,"style":5278},"73b613f57271",[],[],{"_key":13777,"_type":5246,"children":13778,"markDefs":13782,"style":5278},"3ff90fd72592",[13779],{"_type":5250,"marks":13780,"text":13781},[],"Footwear manufacturer Vivobarefoot and textile-to-textile recycling company Circ unveil an industry-first partnership that will utilize cross-industry collaboration to overcome known design challenges in developing circular solutions.",[],{"_key":13784,"_type":5246,"children":13785,"markDefs":13789,"style":5278},"e65339488a0f",[13786],{"_type":5250,"marks":13787,"text":13788},[],"Shoes are notoriously difficult to recycle. An estimated 20 billion pairs end up in landfill each year, their many different components (sole, upper, laces, eyelets, reinforcements) and materials defying traditional textile recycling technologies. Footwear’s complexity exacerbates challenges in developing circular solutions because it requires coordination and collaboration from many value chain players. Early intervention in the design of future products, which considers the perspectives of end-of-use providers, is critical to changing this dynamic.",[],{"_key":13791,"_type":5246,"children":13792,"markDefs":13796,"style":5278},"4cd72806e49f",[13793],{"_type":5250,"marks":13794,"text":13795},[],"Now, two B Corp companies are on a mission to do exactly that, united by a shared purpose of using business as a force for good. Natural health brand Vivobarefoot, well-known for making barefoot footwear, has partnered with textiles recycling company Circ to design and develop footwear uppers made entirely of a single material (polyester) that can be chemically recycled and reused in the production of new footwear without the need to add any virgin materials. Their partnership also serves as an opportunity to set the benchmark for what it means to have a “recyclable” product, something that has yet to be well-defined in the apparel and footwear industries.",[],{"_key":13798,"_type":5246,"children":13799,"markDefs":13803,"style":5278},"d973b5e43d01",[13800],{"_type":5250,"marks":13801,"text":13802},[],"Central to the partnership is a true collaborative spirit. Circ has dedicated its research and science team to the meticulous testing of Vivobarefoot’s footwear components and constructions, ultimately sharing their findings with Vivobarefoot’s product team to influence the development of new footwear styles. Circ believes that by working directly with designers and developers to understand the recyclability of each of their new styles from the beginning, we can enable true circularity from the start and shift the footwear industry towards circularity as the norm.",[],{"_key":13805,"_type":5246,"children":13806,"markDefs":13810,"style":5278},"f97a2eaf5c08",[13807],{"_type":5250,"marks":13808,"text":13809},[],"Developing a fully recyclable shoe will require substantial cross-industry collaboration that brings together stakeholders from across the value chain, beginning with Vivobarefoot and Circ. While - subject to testing and results - the partnership will culminate in the launch of Vivobarefoot’s Primus Circular footwear line in Autumn 2024, the journey is as heavily weighted as the product. Vivobarefoot and Circ will lay the groundwork for a blueprint for recycled footwear by identifying and inspiring the industry to solve common design pain points, roadblocks, and challenges.",[],{"_key":13812,"_type":5246,"children":13813,"markDefs":13817,"style":5278},"359f676f9063",[13814],{"_type":5250,"marks":13815,"text":13816},[],"“Our north star goal at Vivobarefoot is to develop performance footwear that is both durable and fully recyclable – and for us that means being able to use our recycled materials to make new footwear, rather than downcycling them. This first-of-its-kind collaboration moves us a step closer to that goal, giving us the ability to make product design and development decisions based on science, which we’ve never been in a position to do before,” said Charlotte Pumford, Vivobarefoot’s Head of Regeneration. “",[],{"_key":13819,"_type":5246,"children":13820,"markDefs":13824,"style":5278},"6cb736d5cfad",[13821],{"_type":5250,"marks":13822,"text":13823},[],"There are several existing footwear brands already using mechanical recycling to provide alternative end-of-use pathways for their products. This involves shredding and grinding the materials for reuse, but often these materials are turned into products that cannot be recycled in the future, ultimately committing them to landfill.",[],{"_key":13826,"_type":5246,"children":13827,"markDefs":13831,"style":5278},"bf18a2955bff",[13828],{"_type":5250,"marks":13829,"text":13830},[],"In contrast, Circ’s proprietary technology breaks down cotton and polyester from textiles into their fundamental molecules, allowing them to be rebuilt into high-quality lyocell and polyester that are competitive with virgin materials and can be recycled multiple times.",[],{"_key":13833,"_type":5246,"children":13834,"markDefs":13838,"style":5278},"d8a33a3aca27",[13835],{"_type":5250,"marks":13836,"text":13837},[],"As a leader in textile-to-textile recycling, Circ is now embracing the challenge of expanding its remit beyond apparel to explore chemical footwear recycling with Vivobarefoot.",[],{"_key":13840,"_type":5246,"children":13841,"markDefs":13851,"style":5278},"423b3315f681",[13842,13845,13848],{"_type":5250,"marks":13843,"text":13844},[],"“S",{"_type":5250,"marks":13846,"text":13847},[5621],"hoes are a complicated and challenging problem for recyclers that, to solve, necessitates incorporating circularity into the design from the start. Transforming shoes will take time and effort. That is why having the right partners is so important. When we met the team at Vivobarefoot, we immediately knew we had found a like-minded and committed team who lived sustainability and circularity. Their passion for the planet mirrors ours, making them a natural fit. Together, we plan to push the limits of sustainable design and drive the necessary innovation for the next generation of circular footwear.” ",{"_type":5250,"marks":13849,"text":13850},[],"said Luke Henning, Circ’s Chief Business Officer.",[],{"_key":13853,"_type":5246,"children":13854,"markDefs":13855,"style":5278},"fab30be49067",[],[],{"_key":13857,"_type":5246,"children":13858,"markDefs":13859,"style":5278},"86d3b97b788f",[],[],{"author":5505,"logo":10},"2023-09-18","\u002Fpress\u002Fvivobarefoot-partners-with-circ-to-pioneer-chemical-recycling-for-footwear",{"altText":10,"asset":13864,"bgColor":13763,"caption":10,"contain":10,"dimensions":13866,"dominant":13867,"hasAlpha":24,"hotspot":10,"lqip":13869,"originalFilename":13870},{"_ref":13865,"_type":13},"image-31bbdd76c5890667945280446fdd1e8fb9da45f6-1200x1200-jpg",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":13763,"foreground":22,"population":13868,"title":22},7.89,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAYFBwH\u002FxAAkEAACAQQBBAIDAAAAAAAAAAABAgMABAUREgYTIUEiMRVRkf\u002FEABQBAQAAAAAAAAAAAAAAAAAAAAD\u002FxAAUEQEAAAAAAAAAAAAAAAAAAAAA\u002F9oADAMBAAIRAxEAPwDnvVNlG9pFYWD8lllUsu968\u002FdZPWWI\u002FF5638kRGNSX396qtz2Kt+2Lh7vtOnx2E\u002FdYsuEtslDJcSZCR+CEE8D6oPVMjqrRSlkYbBFKkIchfWKtBbCYwqx4kp6pQdUy57+OIk15Ozr3URPLKmUit0kdYSw2oPg0pQXQtYdD4D+UpSg\u002F\u002F9k=","Vivobarefoot Partners with Circ to Pioneer Chemical Recycling for Footwear - Articles","Vivobarefoot Partners with Circ to Pioneer Chemical Recycling for Footwear",{"_id":13873,"content":13874,"publication":14028,"publishedDate":14029,"slug":14030,"tags":10,"thumbnail":14031,"title":14040},"B69Sqdsr253phUdj3051BM",[13875,13884,13888,13916,13923,13939,13946,13953,13960,13967,13973,13991,13995,14002,14024],{"_key":13876,"_type":5246,"children":13877,"markDefs":13883,"style":5278},"4c4e30ae5b42",[13878,13881],{"_type":5250,"marks":13879,"text":13880},[5621],"CIRC and ACEGREEN have established a strategic partnership to manufacture filament lyocell for the fashion industry from CIRC's cotton pulp reclaimed from polycotton textile waste",{"_type":5250,"marks":13882,"text":5801},[],[],{"_key":13885,"_type":5246,"children":13886,"markDefs":13887,"style":5278},"ea8a1604e524",[],[],{"_key":13889,"_type":5246,"children":13890,"markDefs":13910,"style":5278},"5302ca089669",[13891,13894,13897,13900,13903,13907],{"_type":5250,"marks":13892,"text":5465},[13893],"e06db431-42e1-42fa-aec8-a154e6de3aad",{"_type":5250,"marks":13895,"text":13896},[],", the US-based mixed textile recycling innovator, and ",{"_type":5250,"marks":13898,"text":9005},[13899],"9cc7f923-dd03-4ce1-9fce-8b0b88a65015",{"_type":5250,"marks":13901,"text":13902},[],", a subsidiary of Taiwan-based Acelon Chemicals & Fiber Corporation, have established a strategic partnership to manufacture filament lyocell for the fashion industry and collaborate on research and development projects. The partnership builds upon the commercial success that Circ and Acegreen have achieved already, as demonstrated in a recent",{"_type":5250,"marks":13904,"text":13906},[13905],"6832b83d-8894-46bc-b986-519637c01e06"," product release with Zara Woman",{"_type":5250,"marks":13908,"text":13909},[],". As part of a shared, long-term commercial vision, Acegreen will continue manufacturing filament lyocell utilizing Circ's reclaimed cotton derived from polycotton textile waste. The formal partnership comes after several years of R&D collaboration, which recently transitioned to commercial-scale production.",[13911,13912,13914],{"_key":13893,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":13899,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13913},"http:\u002F\u002Fwww.acegreen.com.tw\u002Fen\u002F",{"_key":13905,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13915},"https:\u002F\u002Fwww.zara.com\u002Fus\u002Fen\u002Fz-press-mkt1401.html?v1=11111&detailid=643d0e57561d732cb5000e30",{"_key":13917,"_type":5246,"children":13918,"markDefs":13922,"style":5278},"580f1893c958",[13919],{"_type":5250,"marks":13920,"text":13921},[],"Circ developed a revolutionary technology system and integrated industrial process that returns clothes to the raw materials from which they were made, preserving the earth's natural resources in nature. Most people are unaware of the ingredients that make our clothing, often forgetting that those materials come directly from the earth in the form of natural fibers like cotton and synthetic fibers like polyester, which is made entirely from petroleum-dependent plastic. The company’s process is uniquely capable of separating and recovering mixed polymer streams, specifically any blend of polyester and cotton, which account for most fabrics manufactured, and hence, most of the clothing that hangs in our collective closets. Circ’s solution is projected to substantially reduce carbon emissions created by the fashion industry.",[],{"_key":13924,"_type":5246,"children":13925,"markDefs":13936,"style":5278},"8cfb0ebe67a1",[13926,13929,13933],{"_type":5250,"marks":13927,"text":13928},[],"Further, according to Canada-based non-profit ",{"_type":5250,"marks":13930,"text":13932},[13931],"afa43b2b-4caa-42d1-90a5-9b248f9ee861","Canopy",{"_type":5250,"marks":13934,"text":13935},[],", the fashion industry is responsible for harvesting 300 million trees annually for the purpose of manufacturing manmade cellulosic fibers (MMCF), including viscose and lyocell, for the textile industry. Using Circ's patented process and integrated manufacturing approach and other technologies currently using waste cotton feedstock, Canopy estimates that we can transition the entire MMCF market off tree pulp \"using only 25% of the world's wasted and discarded cotton and viscose fabrics, thereby saving forests, reducing municipal and industrial waste to landfills, and reducing carbon emissions, energy and water use.\"",[13937],{"_key":13931,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13938},"https:\u002F\u002Fcanopyplanet.org\u002F",{"_key":13940,"_type":5246,"children":13941,"markDefs":13945,"style":5278},"06c7e1da06fc",[13942],{"_type":5250,"marks":13943,"text":13944},[],"Mr. Peter Majeranowski, Circ's Chief Executive Officer stated, \"Acegreen is a strong manufacturing partner that is making the world's highest quality filament lyocell. With Circ's recovered cotton, we've made the world's first 50% recycled filament lyocell and released it in consumer products with our brand partners. \"",[],{"_key":13947,"_type":5246,"children":13948,"markDefs":13952,"style":5278},"a38663a19719",[13949],{"_type":5250,"marks":13950,"text":13951},[],"Mr. Roger Chou, Acegreen's Chief Executive Officer remarked, \"The future for manmade cellulosic fibers, like lyocell, is reclaimed cotton in place of tree pulp. Circ has the world's leading solution for recovering tens of millions of tons of cotton currently going to landfill or incineration because it is trapped in blends with polyester. With Circ's innovative solutions and Acegreen's long-standing history of technology research and development, we are looking forward to transforming the market at present and in the future.”",[],{"_key":13954,"_type":5246,"children":13955,"markDefs":13959,"style":5278},"954bf6f84cf6",[13956],{"_type":5250,"marks":13957,"text":13958},[],"Ms. Nicole Rycroft, Canopy’s Founder and Executive Director said, “The marriage of Circ’s innovation with Acegreen’s commitment to creating a more sustainable filament yarn is a match made in nature — and a win for forests, species, and climate. ‘Take, Make, Waste’ production is a relic of the 20th century — this partnership between Acegreen and Circ and the Next Gen clothing they make possible is the new norm for textiles and fashion.”",[],{"_key":13961,"_type":5246,"children":13962,"markDefs":13966,"style":5278},"2f8d32b0163e",[13963],{"_type":5250,"marks":13964,"text":13965},[],"Acegreen achieved Green Shirt certification from Canopy in 2022, marking its responsible sourcing of tree pulp and investments in tree-free innovation with Circ.",[],{"_key":13968,"_type":5246,"children":13969,"markDefs":13972,"style":5278},"1c7333520218",[13970],{"_type":5250,"marks":13971,"text":5671},[5517],[],{"_key":13974,"_type":5246,"children":13975,"markDefs":13988,"style":5278},"8111cda2c6ea",[13976,13980,13983,13986],{"_type":5250,"marks":13977,"text":13979},[13978],"4aa1269b-f941-44c7-a872-f4f12ec844e0","CIRC",{"_type":5250,"marks":13981,"text":13982},[]," is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles, over and over again. We are protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular eco-economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is a Certified B Corporation revitalizing the future of material technology and manufacturing. To learn more about Circ, visit ",{"_type":5250,"marks":13984,"text":6204},[13985],"dd797ea6-2d4f-4153-8c1b-bb1f959331b2",{"_type":5250,"marks":13987,"text":5801},[],[13989,13990],{"_key":13978,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9011},{"_key":13985,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13001},{"_key":13992,"_type":5246,"children":13993,"markDefs":13994,"style":5278},"c41d27eab36a",[],[],{"_key":13996,"_type":5246,"children":13997,"markDefs":14001,"style":5278},"0ad1ece16bd4",[13998],{"_type":5250,"marks":13999,"text":14000},[5517],"ABOUT ACEGREEN",[],{"_key":14003,"_type":5246,"children":14004,"markDefs":14021,"style":5278},"62895360666c",[14005,14008,14012,14015,14019],{"_type":5250,"marks":14006,"text":14007},[],"As an eco-friendly yarn innovator, ",{"_type":5250,"marks":14009,"text":14011},[14010],"eefe7261-435d-47ed-b237-aed17f7bdef5","Acegreen",{"_type":5250,"marks":14013,"text":14014},[]," prioritizes sustainability and environmental protection with its “Nature to Nature” approach. Using advanced technology, Acegreen develops products from sustainable wood pulp that supports responsible forest management, protects ecologically and culturally important forests, respects the rights of local communities and indigenous groups. By building greener supply chains, Acegreen strives to make a positive impact in various applications. Welcome to visit ",{"_type":5250,"marks":14016,"text":14018},[14017],"d985f30a-c48f-47a4-9c34-7435e5369abe","www.acegreen.com.tw",{"_type":5250,"marks":14020,"text":5801},[],[14022,14023],{"_key":14010,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13913},{"_key":14017,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":9116},{"_key":14025,"_type":5246,"children":14026,"markDefs":14027,"style":5278},"869bc896e1ed",[],[],{"author":5505,"logo":10},"2023-06-12","\u002Fpress\u002Flessstronggreatercirc-and-acegreen-partner-to-manufacture-fiber-from-reclaimed-polycottonlessstronggreater",{"altText":10,"asset":14032,"bgColor":14034,"caption":10,"contain":10,"dimensions":14035,"dominant":14036,"hasAlpha":24,"hotspot":10,"lqip":14038,"originalFilename":14039},{"_ref":14033,"_type":13},"image-61aca40e31becdd8db685bd9d28cbd71b927acca-1200x1200-jpg","#4760be",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":14034,"foreground":22,"population":14037,"title":22},2.46,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAAMBAAAAAAAAAAAAAAAAAAQFBwb\u002FxAAkEAACAgICAQMFAAAAAAAAAAABAgMEAAURITEGElETIjJBQv\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAABBAX\u002FxAAdEQACAgIDAQAAAAAAAAAAAAAAAQIRITESE0GR\u002F9oADAMBAAIRAxEAPwDMtvNDsNZVWCaNIkCqEJ8AeTkatd1mrnaKrzcMw5dyvSfGV8Ote5bkl1kb\u002FavQYdNk6nSoa2SKW1Z+tYdgksUY6XnN1ybdr6SUkqK\u002FYW7V600zzIP5AVeuBjOiPpmSQmTUPIlRiSoPeMfVN5yLlEpdNs7aytVWUiGIn2gdefnAqxts+\u002Fd+ase\u002FJJ7xjDcFYemlogjHsXpVPAAP6xjGacVhE72f\u002F9k=","\u003Cstrong>CIRC AND ACEGREEN PARTNER TO MANUFACTURE FIBER FROM RECLAIMED POLYCOTTON\u003C\u002Fstrong> - Articles","\u003Cstrong>CIRC AND ACEGREEN PARTNER TO MANUFACTURE FIBER FROM RECLAIMED POLYCOTTON\u003C\u002Fstrong>",{"_id":14042,"content":14043,"publication":14755,"publishedDate":14765,"slug":14766,"tags":10,"thumbnail":14767,"title":14779},"gEAy8ueX6LmXi4Ket8pGSC",[14044,14062,14076,14080,14084,14091,14107,14120,14127,14134,14159,14184,14227,14249,14256,14271,14278,14302,14315,14331,14353,14360,14376,14383,14399,14406,14413,14420,14427,14434,14476,14483,14499,14512,14537,14580,14613,14620,14627,14634,14641,14648,14655,14670,14677,14684,14700,14725,14732,14739,14745,14749],{"_key":14045,"_type":5246,"children":14046,"markDefs":14061,"style":5278},"75c8cd75b168",[14047,14050,14052,14055,14058],{"_type":5250,"marks":14048,"text":14049},[5621],"Polyester is in almost all of your clothing, and it's almost",{"_type":5250,"marks":14051,"text":5270},[],{"_type":5250,"marks":14053,"text":14054},[5621],"impossible to recycle. Some innovators are looking beyon",{"_type":5250,"marks":14056,"text":14057},[],"d ",{"_type":5250,"marks":14059,"text":14060},[5621],"turning plastic bottles into fabric.",[],{"_key":14063,"_type":6631,"caption":14064,"includeCaption":24,"markDefs":10,"media":14065},"7209d5dcfc3d",{"position":6633},{"data":14066,"type":88},{"altText":10,"asset":14067,"bgColor":14069,"caption":10,"contain":10,"dimensions":14070,"dominant":14073,"hasAlpha":24,"hotspot":10,"lqip":14075,"originalFilename":10112},{"_ref":14068,"_type":13},"image-3be9828220ba0040986f1ba8e41635bec03d0a47-1024x763-png","#f8a99c",{"_type":16,"aspectRatio":14071,"height":14072,"width":6641},1.3420707732634338,763,{"_type":21,"background":14069,"foreground":158,"population":14074,"title":22},10.32,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAPCAIAAABr+ngCAAAACXBIWXMAAAsTAAALEwEAmpwYAAADnklEQVR4nAGTA2z8ANmIfch1abRhVKhXS6JTR5pMQZJHPJhJPqpXSsVwY9+OgPCjlvmuofywovanme2ajOeUhteFeNGBdcuDdwDxo5fnk4bUfW\u002FAaVywW06iUESWRzuSQziZST2sWUzIc2XhkIL0pZf7r6D4q53unpDrmYvmk4bkkYTjlIgA\u002FbOm+62g8p+R4Ip8yHNmsV9TnE5CjUM4iUI3j0c8pFdLwnNn3JCD6qKV7aea5JyP4pWI7ZyO8aCS8KOVAPyypf2zpvesn9eTiKlwZ4tXT3lHP20+N2o+N2pAOnNHQYZYUJprYqd4cK6BeK18dLp9c9+WiO+ll\u002FCpmwD2qZv6r6Htp5qtfHNdSEQ\u002FMzE7Ly07MC9CODZDOjlBODdFOzpLQD5QRUNWSkhgT0yMYlvOin7oo5Xtqp0A5pOG8J+R35WJjmJbOjAvIiQkJCQkKSoqNTU1NTU1LS0tKSoqKisrLS4uMjIzRj8+hWBZzIl95J6P6KWYAMhzZtaAc8d4bHpNRjMqKSMkJCUlJS0tLTs6Ojs7OjIyMi4uLjEwMDMzMjM0NEg\u002FPoxkXNCNgOObjeWgkgCuW062X1KpWk5rPzgvJyYjJCMmJiUvLi48Ozs5ODgwMDAwMDA0NDQ0NDMxMjJIPj2TaF\u002FWkoXmnpDln5IAsFpNqVNFmEo+ZDcwMCYlISIhISEgJiYmMTExLS0tKCgoKSkpKiopJycnKCkpSD07mWxj3JaJ7KSW66eaAMBkVbBWSJZHO2E0LS8mJSEiIh4eHhwdHSMjIyMjIyIiIiIiIiEiISAhICQlJUg8OphmXdSKfeedj+6qnQDJaVq6XE2dSz5mNi81KCYqKCcqJycmIyMjICAeHBwdGxsfHR0jIiEnJiUtKytPPzyVX1a\u002FcWTOf3LimIoAyGhYwGFRrFZIg0I4XzUwWTo1Wz87WT45Ujk1TDUxSzUxTjg0VD47XUhEZE5KeVdRp2pgvnFkvm1hzHttAMlpWsZpWr5mV65aTaZYS65lWbVxZbRzZ69xZ65zabN6b7d\u002FdLuEesKMgseQhseKftOQg92Uh9KDdsp3aQDQcmPNcmPJb2DFaVrHaVnVdmfiiHjjkIDfkILekoTlmYvto5X0rJ73sqT1saTtpZfup5nzr6LsopXikoQA1nts0XZnzXBhx2hZxmRUzmpa23hn4YR045CB45SG4JGD6ZqM9quc+rSm+LKk76aY8que+rms+bap96+i1qqWuEwU7XwAAAAASUVORK5CYII=",{"_key":14077,"_type":5246,"children":14078,"markDefs":14079,"style":5912},"e1b4b0927961",[],[],{"_key":14081,"_type":5246,"children":14082,"markDefs":14083,"style":5278},"f7a66e852fdc",[],[],{"_key":14085,"_type":5246,"children":14086,"markDefs":14090,"style":5278},"edf321063831",[14087],{"_type":5250,"marks":14088,"text":14089},[],"YOUR WARDROBE IS filled with plastic. Your sweat-wicking workout clothes, your running shoe uppers, your raincoat, your high-performance hiking gear, your office clothing. Check the labels. All of it probably has at least some polyester in it. Actually, that label is polyester, too.",[],{"_key":14092,"_type":5246,"children":14093,"markDefs":14104,"style":5278},"7046529025b7",[14094,14097,14101],{"_type":5250,"marks":14095,"text":14096},[],"Yes, in case you didn’t know (and ",{"_type":5250,"marks":14098,"text":14100},[14099],"03c3c7c3-2e8b-40bb-840e-c32cafc44935","the majority of people don’t",{"_type":5250,"marks":14102,"text":14103},[],", apparently?), polyester is a type of plastic made from fossil fuels. It’s the same plastic—polyethylene terephthalate, or PET—found in plastic water bottles that have the number 1 in the chasing arrow on the bottom. But while water bottles can be recycled, it’s almost impossible to recycle polyester.",[14105],{"_key":14099,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14106},"https:\u002F\u002Fprotein-evolution.com\u002Fblog\u002Famericans-views-on-plastics-recycling-and-sustainability",{"_key":14108,"_type":5246,"children":14109,"markDefs":14119,"style":5278},"7d440959e5b4",[14110,14113,14116],{"_type":5250,"marks":14111,"text":14112},[],"It’s true that plastics ",{"_type":5250,"marks":14114,"text":14115},[5621],"have",{"_type":5250,"marks":14117,"text":14118},[]," made it possible to run faster, hike longer, and carry everything you need for an overnight mountaineering trip right on your back. Lightweight and high performance, polyester represents both the heights of human achievement and also, because it is so cheap and easy to make, our seemingly infinite capacity for destruction and waste.",[],{"_key":14121,"_type":5246,"children":14122,"markDefs":14126,"style":5278},"6b72c6060b10",[14123],{"_type":5250,"marks":14124,"text":14125},[],"Traditionally, there were natural limits to how much clothing we could manufacture based on the land, water, people, and animals available to make materials like cotton, linen, leather, and silk.",[],{"_key":14128,"_type":5246,"children":14129,"markDefs":14133,"style":5278},"d0f7c518267d",[14130],{"_type":5250,"marks":14131,"text":14132},[],"There are scarcely any limits, however, to making virgin polyester from petroleum. Crude oil is refined into petrochemical ingredients like terephthalic acid and ethylene glycol. Those monomers are transformed by a chemical company into PET plastic. That is then formed into little pellets and shipped to a polyester mill, where the pellets are melted back down to be formed into fiber.",[],{"_key":14135,"_type":5246,"children":14136,"markDefs":14154,"style":5278},"887cba8909a5",[14137,14140,14144,14147,14151],{"_type":5250,"marks":14138,"text":14139},[],"As a result of this push-button process, fiber production has exploded, ",{"_type":5250,"marks":14141,"text":14143},[14142],"ae35697b-0c3a-4138-b43c-112426f1db3f","doubling in the past 20 years",{"_type":5250,"marks":14145,"text":14146},[],", while the world’s population has grown by only 25 percent. Today, ",{"_type":5250,"marks":14148,"text":14150},[14149],"a3fa1ba0-4fed-46f0-b59f-be22c01a25ae","half of the fiber",{"_type":5250,"marks":14152,"text":14153},[]," used in fashion is polyester, a material that didn’t exist 100 years ago.",[14155,14157],{"_key":14142,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14156},"https:\u002F\u002Fenveurope.springeropen.com\u002Farticles\u002F10.1186\u002Fs12302-020-00447-x",{"_key":14149,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14158},"https:\u002F\u002Fwww.wri.org\u002Fresearch\u002Froadmap-net-zero-delivering-science-based-targets-apparel-sector",{"_key":14160,"_type":5246,"children":14161,"markDefs":14179,"style":5278},"c1b218e976f5",[14162,14165,14169,14172,14176],{"_type":5250,"marks":14163,"text":14164},[],"Synthetic fibers now account for 1.35 percent of global oil production, according to a ",{"_type":5250,"marks":14166,"text":14168},[14167],"c81570d8-cd48-4bdc-8022-5c5d2b9b8295","2021 report by Changing Markets Foundation",{"_type":5250,"marks":14170,"text":14171},[],". More visibly, our tons of waste polyester and blended fabrics end up as trash all over the world. Witness the Atacama Desert in Chile ",{"_type":5250,"marks":14173,"text":14175},[14174],"3c0236ab-cff0-473a-944b-2fa93f3f281d","being taken over",{"_type":5250,"marks":14177,"text":14178},[]," by an invasive species of Global North clothing “donations.”",[14180,14182],{"_key":14167,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14181},"https:\u002F\u002Fchangingmarkets.org\u002Fwp-content\u002Fuploads\u002F2021\u002F01\u002FFOSSIL-FASHION_Web-compressed.pdf",{"_key":14174,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14183},"https:\u002F\u002Fwww.nationalgeographic.com\u002Fenvironment\u002Farticle\u002Fchile-fashion-pollution",{"_key":14185,"_type":5246,"children":14186,"markDefs":14218,"style":5278},"c6d54406f724",[14187,14190,14194,14197,14201,14204,14208,14211,14215],{"_type":5250,"marks":14188,"text":14189},[],"Synthetic fibers also ",{"_type":5250,"marks":14191,"text":14193},[14192],"f2ee5bcd-2593-41f7-8167-be3671333ec3","shed off our clothing",{"_type":5250,"marks":14195,"text":14196},[]," when we wear them and ",{"_type":5250,"marks":14198,"text":14200},[14199],"0344567c-97ce-49f1-8860-a2beb4f06358","wash them",{"_type":5250,"marks":14202,"text":14203},[],"—you might have heard that we ingest up to ",{"_type":5250,"marks":14205,"text":14207},[14206],"704c75ba-9448-4fc4-be15-732869582aea","a credit card’s worth of plastic",{"_type":5250,"marks":14209,"text":14210},[]," every week, and much of that is polyester fibers. Researchers are still exploring how this might be affecting our health, but given the fact that the hormone-disrupting chemical BPA ",{"_type":5250,"marks":14212,"text":14214},[14213],"e4474fc0-4374-499a-8019-a30a2546e571","has been found in polyester socks and sports bras",{"_type":5250,"marks":14216,"text":14217},[],", it can’t be good.",[14219,14221,14223,14225],{"_key":14192,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14220},"https:\u002F\u002Fwww.sciencedaily.com\u002Freleases\u002F2020\u002F03\u002F200309221340.htm",{"_key":14199,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14222},"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fwhos-to-blame-for-plastic-microfiber-pollution\u002F",{"_key":14206,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14224},"https:\u002F\u002Fwww.cnn.com\u002F2019\u002F06\u002F11\u002Fhealth\u002Fmicroplastics-ingestion-wwf-study-scn-intl\u002Findex.html",{"_key":14213,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14226},"https:\u002F\u002Fceh.org\u002Fwhat-you-need-to-know-about-bpa-in-clothing\u002F",{"_key":14228,"_type":5246,"children":14229,"markDefs":14246,"style":5278},"ea45cb9180c3",[14230,14233,14236,14239,14243],{"_type":5250,"marks":14231,"text":14232},[],"Large brands, ever mindful of all the bad press around polyester, have responded by going in hard on ",{"_type":5250,"marks":14234,"text":14235},[5621],"recycled",{"_type":5250,"marks":14237,"text":14238},[]," polyester. Just one example of many: In honor of Earth Day this year, Adidas announced that ",{"_type":5250,"marks":14240,"text":14242},[14241],"3edbf1de-6e8a-4fb7-bb5d-7ef2282a6156","96 percent of the polyester it uses is recycled",{"_type":5250,"marks":14244,"text":14245},[],". For an athletic brand like Adidas, that’s a big achievement. But this announcement was more … measured.",[14247],{"_key":14241,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14248},"https:\u002F\u002Ffashionunited.com\u002Fnews\u002Ffashion\u002Fadidas-reveals-promising-achievements-on-recycled-polyester-scheme\u002F2023042453480",{"_key":14250,"_type":5246,"children":14251,"markDefs":14255,"style":5278},"112340e5f326",[14252],{"_type":5250,"marks":14253,"text":14254},[],"“While we are proud, this is a step, not a solution,” Viviane Gut, senior director of sustainability at Adidas, said in the press release.",[],{"_key":14257,"_type":5246,"children":14258,"markDefs":14268,"style":5278},"329dcf4b3cec",[14259,14262,14266],{"_type":5250,"marks":14260,"text":14261},[],"Why so negative? Well, this recycled polyester is not exactly what you might imagine. “One of the problems I always have with this is that they don’t actually specify that this comes from textiles,” says Ashley Holding, a sustainable textile consultant and founder of ",{"_type":5250,"marks":14263,"text":14265},[14264],"3a8719f4-a043-4e5e-921e-c65213bffa49","Circuvate",{"_type":5250,"marks":14267,"text":5801},[],[14269],{"_key":14264,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14270},"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcircuvate\u002F",{"_key":14272,"_type":5246,"children":14273,"markDefs":14277,"style":5278},"449995a2a2ab",[14274],{"_type":5250,"marks":14275,"text":14276},[],"While water bottles can be recycled back into bottles several more times, once PET is made into polyester, that’s the last time it can be recycled.",[],{"_key":14279,"_type":5246,"children":14280,"markDefs":14297,"style":5278},"5614e276b4a7",[14281,14284,14288,14291,14295],{"_type":5250,"marks":14282,"text":14283},[],"He was not talking about Adidas specifically. Almost all brands rely on PET plastic water bottles to feed the recycling plants. And Adidas is very aware of ",{"_type":5250,"marks":14285,"text":14287},[14286],"526f645e-a72f-4c5e-aed5-16d3eec14d32","the criticism",{"_type":5250,"marks":14289,"text":14290},[],"that recycling bottles into polyester is just another form of greenwashing, allowing brands to make feel-good claims about all the bottles that were saved from the landfill, which is, quite frankly, a stretch. If that were true, the proliferation of recycled polyester across these huge brands should have had some effect on the plastics recycling rate. Instead, at least in the US, the rate of plastics recycling ",{"_type":5250,"marks":14292,"text":14294},[14293],"95a4ce50-907a-4f70-b2a8-0a6c421c6a1f","is declining",{"_type":5250,"marks":14296,"text":5801},[],[14298,14300],{"_key":14286,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14299},"https:\u002F\u002Fwww.newstandardinstitute.org\u002Fthe-destructive-symbiotic-relationship-between-the-beverage-and-fashion-industries",{"_key":14293,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14301},"https:\u002F\u002Fwww.greenpeace.org\u002Fusa\u002Fnews\u002Fnew-greenpeace-report-plastic-recycling-is-a-dead-end-street-year-after-year-plastic-recycling-declines-even-as-plastic-waste-increases\u002F",{"_key":14303,"_type":5246,"children":14304,"markDefs":14314,"style":5278},"f09306f0de2b",[14305,14308,14311],{"_type":5250,"marks":14306,"text":14307},[],"Neither is polyester made from recycled bottles actually (cue the trumpets) ",{"_type":5250,"marks":14309,"text":14310},[5621],"circular",{"_type":5250,"marks":14312,"text":14313},[],", with clothing being made into new clothing forever. It’s more like the plastic made one quick loop back through the consumer world before heading to the landfill. The truth is, while water bottles can be recycled back into bottles several more times, once PET is made into polyester, that’s the last time it can be recycled.",[],{"_key":14316,"_type":5246,"children":14317,"markDefs":14328,"style":5278},"2b9f6bdda67a",[14318,14321,14325],{"_type":5250,"marks":14319,"text":14320},[],"Oh, and the microfiber problem is still there for recycled polyester. In fact, ",{"_type":5250,"marks":14322,"text":14324},[14323],"e42ac091-70f8-4682-abf5-432a39fcaf31","a recent study",{"_type":5250,"marks":14326,"text":14327},[]," found that mechanical recycling plants can create massive amounts of microplastics that are flushed with the wastewater.",[14329],{"_key":14323,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14330},"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fyet-another-problem-with-recycling-it-spews-microplastics\u002F",{"_key":14332,"_type":5246,"children":14333,"markDefs":14350,"style":5278},"5202fddeadb6",[14334,14337,14341,14344,14347],{"_type":5250,"marks":14335,"text":14336},[],"“From a circularity perspective, ideally we would recycle water bottles into water bottles and textiles into textiles,” Sharon Chen, director of business development at Baichuan Resources Recycling in China, ",{"_type":5250,"marks":14338,"text":14340},[14339],"f2260797-8099-4596-9c7d-35ff7bd7b467","told the ",{"_type":5250,"marks":14342,"text":14343},[14339,5621],"Manufactured",{"_type":5250,"marks":14345,"text":14346},[14339]," podcast",{"_type":5250,"marks":14348,"text":14349},[]," in May. “The answer is: technology. It’s hard to maintain the purity needed to make a new bottle feedstock.”",[14351],{"_key":14339,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14352},"https:\u002F\u002Fwww.manufacturedpodcast.com\u002Fpodcast\u002F86-how-its-made-on-virgin-recycled-polyester-with-sharon-chen\u002F",{"_key":14354,"_type":5246,"children":14355,"markDefs":14359,"style":5278},"4838b346381e",[14356],{"_type":5250,"marks":14357,"text":14358},[],"To mechanically recycle PET plastic—to melt it down and reform it—the material has to be pure and free of dyes, finishes, trims, or other types of plastics, like spandex. Clear plastic water bottles are so coveted because for the purposes of a textile mill, they’re essentially just dye-free, container-shaped pellets.",[],{"_key":14361,"_type":5246,"children":14362,"markDefs":14373,"style":5278},"a44ffaa5d8a6",[14363,14366,14370],{"_type":5250,"marks":14364,"text":14365},[],"Used textiles, on the other hand, have all sorts of contaminants and come in vastly varying quality and colors. In Europe, used polycotton and other textile blends are collected ",{"_type":5250,"marks":14367,"text":14369},[14368],"0180b9fc-2551-4728-b6a5-6f6791c87554","at three times the rate of 100-percent polyester",{"_type":5250,"marks":14371,"text":14372},[],", and that doesn’t even account for the dyes and finishes present in pretty much everything.",[14374],{"_key":14368,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14375},"https:\u002F\u002Ffashionforgood.com\u002Four_news\u002Fsorting-for-circularity-europe-project-findings\u002F",{"_key":14377,"_type":5246,"children":14378,"markDefs":14382,"style":5278},"68d9735ffbda",[14379],{"_type":5250,"marks":14380,"text":14381},[],"Imagine filling a blender with five flavors of ice cream, including some containing nuts and marshmallows and rainbow sprinkles. The blended result would be a disgusting gray mess. Oh, and some idiot dumped their spoon into the mix as well, so now your blender is broken. That’s about the state of used clothing collections.",[],{"_key":14384,"_type":5246,"children":14385,"markDefs":14396,"style":5278},"4d7ac71e9991",[14386,14389,14393],{"_type":5250,"marks":14387,"text":14388},[],"The North Carolina company Unifi is one of the few manufacturers to sell a polyester made from recycled textiles. (It also creates a popular bottle-to-polyester recycled textile called Repreve.) Unifi has solved this contamination problem by only accepting pre-consumer, 100-percent-polyester waste straight from factories and mixing carbon black into the polyester while it’s gooey. The result is ",{"_type":5250,"marks":14390,"text":14392},[14391],"0c2ae460-2188-442e-a938-640a9354b897","a pure black recycled polyester",{"_type":5250,"marks":14394,"text":14395},[],". Unlike polyester made from bottles, you could call it “circular” with a straight face.",[14397],{"_key":14391,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14398},"https:\u002F\u002Ftextiletakeback.com\u002F",{"_key":14400,"_type":5246,"children":14401,"markDefs":14405,"style":5278},"81b3b319ff33",[14402],{"_type":5250,"marks":14403,"text":14404},[],"Eddie Ingle, Unifi’s CEO, is tentatively interested in sourcing post-consumer polyester waste but admits, “You run the risk of getting people just dumping stuff on you.” He tells the story of receiving a pallet of bags the company was told were 100-percent polyester. His employees had to hand-cut out the non-polyester plastic bottom—an expensive proposition when you’re paying American wages.",[],{"_key":14407,"_type":5246,"children":14408,"markDefs":14412,"style":5278},"c84ece6f7ffe",[14409],{"_type":5250,"marks":14410,"text":14411},[],"“We can sell black yarn all day long. We’re not worried about where we can sell the yarn. We’re worried about where to get supply,” he says. “Even though the actual textiles in theory would be cheaper because it’s waste textiles, that whole upfront collection, sorting, and prepping is what takes the money.”",[],{"_key":14414,"_type":5246,"children":14415,"markDefs":14419,"style":5278},"1fad1bc6ffe5",[14416],{"_type":5250,"marks":14417,"text":14418},[],"Polyester, polyester everywhere, and not a thread to recycle.",[],{"_key":14421,"_type":5246,"children":14422,"markDefs":14426,"style":5278},"42a21b76f8a0",[14423],{"_type":5250,"marks":14424,"text":14425},[],"Expensive Innovation for a Cheap Industry",[],{"_key":14428,"_type":5246,"children":14429,"markDefs":14433,"style":5278},"5587158a93cf",[14430],{"_type":5250,"marks":14431,"text":14432},[],"Setting aside government action, the solution then would involve a recycling technology that can work with contaminated, blended polyester. In that sense, it’s a super exciting time for the fashion industry. “In the world of polyester, there’s quite a lot [of innovators],” says Kathleen Rademan, director of the innovation platform at Fashion for Good.",[],{"_key":14435,"_type":5246,"children":14436,"markDefs":14467,"style":5278},"aae63dddf44f",[14437,14440,14444,14447,14451,14454,14458,14461,14465],{"_type":5250,"marks":14438,"text":14439},[],"Brands like Asics, Helly Hansen, The North Face, Patagonia, and Brooks Brothers are already sending their old polyester stuff to ",{"_type":5250,"marks":14441,"text":14443},[14442],"03847267-139d-4648-a551-74b3208c1886","Jeplan",{"_type":5250,"marks":14445,"text":14446},[]," in Japan, which says its recycled polyester creates ",{"_type":5250,"marks":14448,"text":14450},[14449],"165271ec-8bb6-4742-86ed-818ee4dd7119","half the greenhouse gas emissions",{"_type":5250,"marks":14452,"text":14453},[]," of virgin polyester that is incinerated at the end of its life. Ambercycle in Los Angeles ",{"_type":5250,"marks":14455,"text":14457},[14456],"d1b3bf71-f06b-4105-84c1-1d460b762ccc","received $21.6 million",{"_type":5250,"marks":14459,"text":14460},[]," in a round of funding led by H&M in June 2022—you can buy some T-shirts made with its recycled polyester, Cycora, right now. The American chemical company Eastman is building a chemical polyester recycling plant in Tennessee ",{"_type":5250,"marks":14462,"text":14464},[14463],"b006d8b2-3386-4448-9837-2ea17fb58b2f","that is slated to open this year",{"_type":5250,"marks":14466,"text":5801},[],[14468,14470,14472,14474],{"_key":14442,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14469},"https:\u002F\u002Fwww.jeplan.co.jp\u002F",{"_key":14449,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14471},"https:\u002F\u002Fwww.jeplan.co.jp\u002Fen\u002Fsustainability\u002F",{"_key":14456,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14473},"https:\u002F\u002Fwww.ambercycle.com\u002Fnews\u002Fambercycle-raises-21-6-million-to-build-circularity-ecosystem-in-the-fashion-industry",{"_key":14463,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14475},"https:\u002F\u002Fcen.acs.org\u002Farticles\u002F100\u002Fi39\u002FEastman-building-3rd-recycling-plant.html",{"_key":14477,"_type":5246,"children":14478,"markDefs":14482,"style":5278},"aa7fc770e973",[14479],{"_type":5250,"marks":14480,"text":14481},[],"All these innovators do what is called chemical recycling. Using slightly different technologies, they break PET down into its molecular ingredients, terephthalic acid and ethylene glycol, which are then fed back into the system to make fresh PET. To continue the ice cream metaphor, they’re breaking down all the different uneaten ice creams into sugars and proteins and getting rid of the colors and flavorings in the process.",[],{"_key":14484,"_type":5246,"children":14485,"markDefs":14496,"style":5278},"6ca362369c21",[14486,14489,14493],{"_type":5250,"marks":14487,"text":14488},[],"Antiplastic advocates have ",{"_type":5250,"marks":14490,"text":14492},[14491],"d53bdfa1-372a-4fc5-af46-88afd087373c","fiercely criticized",{"_type":5250,"marks":14494,"text":14495},[]," chemical recycling as a fancy incineration process that is too high-energy, wasteful, and toxic to surrounding communities to qualify as sustainable. “There is no way to safely, economically recycle polyester textiles. Those ‘innovations’ are hoaxes and intentionally distractions,” Jan Dell, an independent chemical engineer and founder of the advocacy organization The Last Beach Cleanup, wrote to me via email.",[14497],{"_key":14491,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14498},"https:\u002F\u002Finsideclimatenews.org\u002Fnews\u002F01052023\u002Fplastic-waste-chemical-recycling-ftc\u002F",{"_key":14500,"_type":5246,"children":14501,"markDefs":14511,"style":5278},"930fdfa1e1e0",[14502,14505,14508],{"_type":5250,"marks":14503,"text":14504},[],"But that criticism is directed at pyrolysis, which uses a high-heat process to liquify plastics into fuel. These companies tend to distance themselves from pyrolysis by calling what they do ",{"_type":5250,"marks":14506,"text":14507},[5621],"molecular r",{"_type":5250,"marks":14509,"text":14510},[],"ecycling. “The term ‘chemical recycling’ often implies high temperature processes that have an environmental impact and result in lower quality output, or downcycling,” says Ambercycle CEO and cofounder Shay Sethi in an email.",[],{"_key":14513,"_type":5246,"children":14514,"markDefs":14532,"style":5278},"dae37e9a4a69",[14515,14518,14522,14525,14529],{"_type":5250,"marks":14516,"text":14517},[],"The Dutch startup ",{"_type":5250,"marks":14519,"text":14521},[14520],"c8d6cba4-9b3f-4eae-88e2-51274c075ec4","CuRe",{"_type":5250,"marks":14523,"text":14524},[],", for example, has a pilot plant to test its polyester recycling technology, which outputs PET. While it hasn’t completed its assessment of polyester-to-polyester recycling, its peer-reviewed lifecycle analysis of its PET packaging-to-packaging recycling process shows an 88 percent carbon footprint reduction compared to virgin PET. Eastman’s ",{"_type":5250,"marks":14526,"text":14528},[14527],"9e3d0ced-8a96-4513-b5f9-d2db3cd7fa03","publicly available",{"_type":5250,"marks":14530,"text":14531},[]," LCA, on the other hand, claims a 29 percent reduction in emissions.",[14533,14535],{"_key":14520,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14534},"https:\u002F\u002Fcuretechnology.com\u002Ffaq\u002F",{"_key":14527,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14536},"https:\u002F\u002Finfo.eastman.com\u002Frs\u002F820-JEE-456\u002Fimages\u002FPRT%20Methanolysis%20LCA%20One%20Page%20Overview.pdf",{"_key":14538,"_type":5246,"children":14539,"markDefs":14571,"style":5278},"5c31b5647271",[14540,14543,14547,14550,14554,14557,14561,14564,14568],{"_type":5250,"marks":14541,"text":14542},[],"Both ",{"_type":5250,"marks":14544,"text":14546},[14545],"6655b401-df95-44b7-afc0-e410e7e652f4","Protein Evolution",{"_type":5250,"marks":14548,"text":14549},[]," in Connecticut and ",{"_type":5250,"marks":14551,"text":14553},[14552],"34364197-b1ec-41e3-86c3-8552d006eba1","Carbios",{"_type":5250,"marks":14555,"text":14556},[]," in France focus on using an enzymatic process to break PET down into a monomer, but Carbios already has its technology available for license, and its commercial facility is ",{"_type":5250,"marks":14558,"text":14560},[14559],"1e944892-cefd-41e1-9fe1-dfc6febfd8a2","slated to open in 2025",{"_type":5250,"marks":14562,"text":14563},[],". According to ",{"_type":5250,"marks":14565,"text":14567},[14566],"260438a7-253e-41a8-9fd7-8d4e05f142f3","a 2020 paper in Nature",{"_type":5250,"marks":14569,"text":14570},[]," cowritten by Carbios’ scientists and faculty from the Toulouse Biotechnology Institute, it only loses 10 percent of the polyester mass in the process of creating the monomer terephthalate. The company calls it “upcycling” because it can produce food-grade packaging from mixed and contaminated polyester.",[14572,14574,14576,14578],{"_key":14545,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14573},"https:\u002F\u002Fprotein-evolution.com\u002F",{"_key":14552,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14575},"https:\u002F\u002Fwww.carbios.com\u002F",{"_key":14559,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14577},"https:\u002F\u002Fwww.carbios.com\u002Fen\u002Fcarbios-licensing-documentation-ready-for-worldwide-industrial-and-commercial-deployment\u002F",{"_key":14566,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14579},"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fs41586-020-2149-4",{"_key":14581,"_type":5246,"children":14582,"markDefs":14607,"style":5278},"b52775e655ed",[14583,14586,14590,14593,14597,14600,14604],{"_type":5250,"marks":14584,"text":14585},[],"The North Carolina startup Circ has a technology to recycle polyester-cotton blends, which make up ",{"_type":5250,"marks":14587,"text":14589},[14588],"d62dd851-e6ba-435d-94e1-1c1906613840","12 percent",{"_type":5250,"marks":14591,"text":14592},[]," of old textiles collected in Europe today. It has gathered “truckloads” of old Patagonia gear the brand collected through its ",{"_type":5250,"marks":14594,"text":14596},[14595],"57a35cee-a2ba-49e8-8080-189707b670b0","Worn Wear",{"_type":5250,"marks":14598,"text":14599},[]," program, stuff that was no longer wearable or repairable, “really nasty stuff,” as Circ president Peter Majeranowski describes it. In April, Zara ",{"_type":5250,"marks":14601,"text":14603},[14602],"c789caf3-cb5f-4784-9a03-bb44aafb9132","released a capsule collection",{"_type":5250,"marks":14605,"text":14606},[]," of flowy lyocell pants, shorts, and a blouse that are 50 percent recycled fiber, and polyester garments that are 43 percent recycled fiber, all from Circ’s pilot plant.",[14608,14609,14611],{"_key":14588,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14375},{"_key":14595,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14610},"https:\u002F\u002Fwornwear.patagonia.com\u002F",{"_key":14602,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14612},"https:\u002F\u002Fwww.textileworld.com\u002Ftextile-world\u002Fknitting-apparel\u002F2023\u002F04\u002Fzara-partners-with-circ-to-launch-collection-made-using-recycled-polycotton-blended-textiles\u002F",{"_key":14614,"_type":5246,"children":14615,"markDefs":14619,"style":5278},"dbdfea5ca2f2",[14616],{"_type":5250,"marks":14617,"text":14618},[],"“We’re not using any funky catalysts—solvents or anything like that—that are polluting,” Majeranowski says. “Our LCAs show us very much on the plus side of things from a greenhouse gas impact. But then also, we’re zero discharge.” So, no toxic emissions from a smokestack, and no nasty, microfiber-filled wastewater. All the water is purified and recycled back through the plant.",[],{"_key":14621,"_type":5246,"children":14622,"markDefs":14626,"style":5278},"bfcf3db65e67",[14623],{"_type":5250,"marks":14624,"text":14625},[],"But the question of economics looms over even the greenest technologies. “All of those processes are non-scalable and definitely not economic,” Dell says.",[],{"_key":14628,"_type":5246,"children":14629,"markDefs":14633,"style":5278},"36d60df43485",[14630],{"_type":5250,"marks":14631,"text":14632},[],"Rademan agrees, at least with the “not economic” part. “The process that they all go through is expensive,” she says. “If I produce one of these raw component chemicals that goes eventually to polyester, I then need to … sell that on to someone who’s willing to buy it at the price that I’m currently selling it. That price is probably too expensive.” She wants to see brands commit to buying polyester made from recycled polyester and pay more for it.",[],{"_key":14635,"_type":5246,"children":14636,"markDefs":14640,"style":5278},"5137740c212c",[14637],{"_type":5250,"marks":14638,"text":14639},[],"Phony Threads",[],{"_key":14642,"_type":5246,"children":14643,"markDefs":14647,"style":5278},"21c3328131f4",[14644],{"_type":5250,"marks":14645,"text":14646},[],"Everyone I spoke to acknowledged that recycled-bottle polyester fraud is happening already. Unifi puts a chemical tracer in its Repreve fabric so a piece of clothing can be tested to prove that it does indeed contain recycled polyester, and not an identical virgin fabric. Unfortunately, for the startups outputting monomers, chemicals are commodities, identical in every way except for their backstory. A physical tracer is not possible for molecules. So what’s to stop a plastics factory from taking a brand’s money and then turning around and purchasing cheaper, virgin chemicals and pocketing the difference?",[],{"_key":14649,"_type":5246,"children":14650,"markDefs":14654,"style":5278},"47dc5bf75a33",[14651],{"_type":5250,"marks":14652,"text":14653},[],"The answer to that question is a bit hazy. One pair of startup founders went silent for a very uncomfortable minute when I asked about the traceability of their product. Carbios’ CEO, Emmanuel Ladent, wrote in an email: “This is obviously an important point, and we are looking into several options but cannot communicate on these at this stage.” Other startups talk about partnering with trustworthy suppliers and putting tracers in once the fiber is constructed. But in an industry where very few brands know their supply chain down to the chemical supplier, recycled polyester fraud is not just a risk—it’s a reality.",[],{"_key":14656,"_type":5246,"children":14657,"markDefs":14668,"style":5278},"2d3ede8d66e4",[14658,14661,14665],{"_type":5250,"marks":14659,"text":14660},[],"Some have proposed a mass balance or book-and-claim system, where a brand could claim a certain amount of recycled content based on what it’s purchased, even if the actual material in a product isn’t from recycled sources. This recycled-on-paper approach to recycling has not been a popular proposal with sustainability advocates like Dell, ",{"_type":5250,"marks":14662,"text":14664},[14663],"0b54dd87-e4fd-431f-b00c-86d45fe81ad1","who call it a “hoax.”",{"_type":5250,"marks":14666,"text":14667},[]," But Majeranowski says it might be the only way to make the system work, comparing it to how we track renewable energy production and usage. As we track and measure electrons, we will measure molecules.",[14669],{"_key":14663,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14498},{"_key":14671,"_type":5246,"children":14672,"markDefs":14676,"style":5278},"2d2f285ace6f",[14673],{"_type":5250,"marks":14674,"text":14675},[],"So the problem with recycling polyester is not a lack of innovation, but the economics, salted with a bit of distrust.",[],{"_key":14678,"_type":5246,"children":14679,"markDefs":14683,"style":5278},"66773a774a32",[14680],{"_type":5250,"marks":14681,"text":14682},[],"Plant Power",[],{"_key":14685,"_type":5246,"children":14686,"markDefs":14697,"style":5278},"300d36299b3e",[14687,14690,14694],{"_type":5250,"marks":14688,"text":14689},[],"Maybe we should be moving away from petroleum and plastic altogether. Brooklyn-based Kintra Fibers, founded by a materials research scientist and avid surfer, creates a bio-based polyester, raising $8 million in April from several brands, including H&M. While the material won’t be ready for fashion for a couple of years yet, the startup ",{"_type":5250,"marks":14691,"text":14693},[14692],"2249e7cb-c816-48c4-afb3-c25659618fdd","claims",{"_type":5250,"marks":14695,"text":14696},[]," it provides a suite of advantages. It’s soft and stretchy and can be plugged right into existing polyester equipment for a quick and relatively affordable scale-up. It’s made from sugars sourced from corn, and the goal is for it to be compostable in commercial facilities and to help address the microfiber problem.",[14698],{"_key":14692,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14699},"https:\u002F\u002Fwww.kintrafibers.com\u002F",{"_key":14701,"_type":5246,"children":14702,"markDefs":14720,"style":5278},"ba3bbb9867cd",[14703,14706,14710,14713,14717],{"_type":5250,"marks":14704,"text":14705},[],"There’s only one issue with this grand plan to replace petroleum with bio-based sources—we ",{"_type":5250,"marks":14707,"text":14709},[14708],"97025e65-a7c3-447f-80d3-548f2707279a","might not have enough arable land",{"_type":5250,"marks":14711,"text":14712},[]," to grow all that material. And in the medium-term there could be destructive consequences: Witness ",{"_type":5250,"marks":14714,"text":14716},[14715],"5eedfd5c-7b05-449d-aa2c-44f539c2d4ff","biofuel’s link to rainforest destruction",{"_type":5250,"marks":14718,"text":14719},[],". (Kintra is aware of this criticism and says it wants to focus on getting the technology right before it tries using agricultural waste.)",[14721,14723],{"_key":14708,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14722},"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fbio-based-plastics-aim-to-capture-carbon-but-at-what-cost\u002F",{"_key":14715,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14724},"https:\u002F\u002Frainforests.mongabay.com\u002Fkids\u002Felementary\u002Fbiofuels.html",{"_key":14726,"_type":5246,"children":14727,"markDefs":14731,"style":5278},"66a93fad91b9",[14728],{"_type":5250,"marks":14729,"text":14730},[],"So, as always, after wandering the labyrinth of innovation, we find ourselves looping right back around to the inevitable conclusion: We need to make and buy less stuff.",[],{"_key":14733,"_type":5246,"children":14734,"markDefs":14738,"style":5278},"a9924b8bce8f",[14735],{"_type":5250,"marks":14736,"text":14737},[],"Does anyone have an innovation for that?",[],{"_key":14740,"_type":5246,"children":14741,"markDefs":14744,"style":5278},"01179b4678d3",[14742],{"_type":5250,"marks":14743,"text":5667},[],[],{"_key":14746,"_type":5246,"children":14747,"markDefs":14748,"style":5278},"1ad1bccadd8c",[],[],{"_key":14750,"_type":5246,"children":14751,"markDefs":14754,"style":5278},"09286634466e",[14752],{"_type":5250,"marks":14753,"text":5667},[],[],{"author":14756,"logo":14757},"Alden Wicker",{"altText":10,"asset":14758,"bgColor":5135,"caption":10,"contain":10,"dimensions":14760,"dominant":14762,"hasAlpha":33,"hotspot":10,"lqip":14764,"originalFilename":14756},{"_ref":14759,"_type":13},"image-60e30f253ab6d74c5c25e16e20c128a919039ae4-470x94-png",{"_type":16,"aspectRatio":14761,"height":8962,"width":12192},5,{"_type":21,"background":5135,"foreground":158,"population":14763,"title":22},0.6,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAArklEQVR4nE3PzSrEYRjG4Tk3ZSRmfGyUr2JjJTkBNUkZUSxkMcNEJGyQUVZ2SllyOPelt97Ff\u002FEsn6vf3cInPvCOE0yjjUksYogH3GOATSxhHqu4xBNe8dfCCAfoJdnBBGYxgzkc1TtEH1vYLliSZZziKslNknEB77CPPezWuk4Fu7X6Auc4boBrWKlgqbzGWwF\u002FioxnnNWqqcbk2yTf+KpPG2VykgWsV+wRL\u002Fj9BwPmF\u002FMX1cigAAAAAElFTkSuQmCC","2023-05-18","\u002Fpress\u002Fhow-can-companies-recycle-clothes-back-into-clothes",{"altText":10,"asset":14768,"bgColor":14770,"caption":10,"contain":10,"dimensions":14771,"dominant":14775,"hasAlpha":24,"hotspot":10,"lqip":14777,"originalFilename":14778},{"_ref":14769,"_type":13},"image-30f6d023f4ee0a4b74fd1cd335d6223a5a93b87e-1050x782-png","#fca899",{"_type":16,"aspectRatio":14772,"height":14773,"width":14774},1.3427109974424551,782,1050,{"_type":21,"background":14770,"foreground":158,"population":14776,"title":22},10.06,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAPCAIAAABr+ngCAAAACXBIWXMAAAsTAAALEwEAmpwYAAADnklEQVR4nAGTA2z8AOSEedRwZcBcULRRR69OQ6ZHPZ5COKREOrdRRdJrXuqJfPmgkv6rnv6sn\u002FijlvKWie2QguGAc959c9qFfAD2n5PujoLed2vMY1e+VUmvSj+iQjeePjSmQzi5U0fVbmHsjH\u002F6oZT9q536p5nzmo3xlYfujoHujYHvlosA\u002FrCj\u002Famc9pqN6IV4025ivVlOqEg9mT40lDwzm0I4sFJHzW9j5IyA7Z6S76OW6pmN6ZKF9JiK+pyP+qSXAP+vov6woviom9mQha1tZJJUTIFDPHQ7NHA7NXA9N3lEPo1UTqBoYKt2brJ+drJ7c8F7cOeShfmilPqqnQD8pZj9q53uo5euenJeR0RAMjE9Li0+MS9FOTdEOThCODdHPDpNQT5TRUNYSkhiTkySYVrXh3vzoJL2rJ8A74+C95uO5JKGkmBZOzAvIiQkJSUlKyssNzc3NDU1LS0tKisrKywrLy8vMjMzRz4+i15Y1oZ675qN86ebANRuYuJ8btJ1aIFMRTUqKSMkJCYmJi0tLTw7Ozs7OzMyMi4uLjEwMDU0NDQ1NUg+PJNjXNuJfe6Yi\u002FChlQC8VkrDWk22VkpyPDYxJyUjJCQmJiYtLS08PDw6OjoxMTEwMDA0NDQ1NTUyMjJIPDuZZl7hjoLxm47woJQAvVRIt01ApEU6azQuMSYkISIiISEhJSUlMTExLy8vKSkpKioqKioqKCgoKSkpSTs6oGlh55KG9qGU9aicAM9eUL5QQ6JBNmgxKzEmJSEjIx0dHRscHCMjIyQlJSIiIyIiIiAhISAhISQlJUg5OKBkXOGHevKajfernwDZY1XJVUiqRTluMiw4JyUrJycqJiYlIiIjHyAeHBwdGxsfHRwiICAnJSQsKilQPDmfXlXLbWHZem7smIwA12FTz1pNuVBDjT00ZTItXjg0YT47Xj06Vzg1UDMwTzQxUjc0Vz46YUdDaE5Jf1VQsGhfymxgymld2HtvANdiVdVjVcxgUrxVSbJSR7lhVsBuZL5wZrlvZbhwZ7x3br99c8ODecqMgc6PhM6IfdqMgOWPg92Ac9h4bADebF\u002FbbF7XaVvTY1XVY1TicGLtgnPuinzqjH7pjoHtlYj0n5L4qJv7r6L6r6HzopXzo5b4q570n5Psk4cA5HZo33Fi2mpc1mFU1F1P3GNV6HFh7X5v74t97ZCC6Yx\u002F8JaI+qeZ\u002FrCi+66g9aOV96ib\u002FLWo\u002FLOn+7CkhuSZCoHPMR0AAAAASUVORK5CYII=","How Can Companies Recycle Clothes Back Into Clothes? - Articles","How Can Companies Recycle Clothes Back Into Clothes?",{"_id":14781,"content":14782,"publication":14943,"publishedDate":14955,"slug":14956,"tags":10,"thumbnail":14957,"title":14968},"bmpX1k52gftsvVwVz7WCxO",[14783,14790,14804,14820,14833,14850,14864,14877,14902,14909,14916,14929,14936],{"_key":14784,"_type":5246,"children":14785,"markDefs":14789,"style":5278},"a88ebd1654dc",[14786],{"_type":5250,"marks":14787,"text":14788},[5621],"Zara, Coach, and more are making it easier than ever to shop more sustainably.",[],{"_key":14791,"_type":6631,"caption":14792,"includeCaption":24,"markDefs":10,"media":14793},"912a33c126a6",{"position":6633},{"data":14794,"type":88},{"altText":10,"asset":14795,"bgColor":14797,"caption":10,"contain":10,"dimensions":14798,"dominant":14801,"hasAlpha":24,"hotspot":10,"lqip":14803,"originalFilename":10112},{"_ref":14796,"_type":13},"image-7a7c742b37774433125f6e626bc3f96a8100f68b-1024x753-jpg","#aa6051",{"_type":16,"aspectRatio":14799,"height":14800,"width":6641},1.3598937583001327,753,{"_type":21,"background":14797,"foreground":22,"population":14802,"title":22},1.65,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAPABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAcIBP\u002FEACQQAAIBBAAFBQAAAAAAAAAAAAECAwAEBREGEyExMgcIFXGB\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAAD\u002F8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAAxExUf\u002FaAAwDAQACEQMRAD8AqG5lWC3klbxRSx\u002FKVHpFxh8txBmMYEPL5j3Cux2Rs9qZGYZpsJerH5tCwH3qkj7fsJLZZfJZGUgqxMY67O99aIzZmRlVYKNvZQB70VkluQG1qiosPZkK2n\u002F\u002F2Q==",{"_key":14805,"_type":5246,"children":14806,"markDefs":14817,"style":5278},"627b0a6de635",[14807,14810,14814],{"_type":5250,"marks":14808,"text":14809},[],"There are a lot of things that come to mind when contemplating the future of fashion. Maybe it’s the rise of ",{"_type":5250,"marks":14811,"text":14813},[14812],"b809c444-7e3f-4f9f-a20f-f0dd4284364e","digital fashion",{"_type":5250,"marks":14815,"text":14816},[],"—as in NFTs, virtual fashion shows, and augmented reality—which seemingly all belong in a galaxy far, far away. Or, perhaps a little closer to earth, it’s the longevity of our clothes and the impact they have on the environment. By now, you’ve likely heard the term “circular fashion,” which, generally speaking, encompasses a lot. That said, it’s also relatively self-explanatory: think of it as the never-ending journey of a fashion item that starts at the beginning and goes on (and on) in various forms to expand its lifecycle. Sartorial reincarnation, if you will.",[14818],{"_key":14812,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14819},"https:\u002F\u002Fwww.elle.com\u002Ffashion\u002Ftrend-reports\u002Fa42664929\u002Fdigital-fashion\u002F",{"_key":14821,"_type":6631,"caption":14822,"includeCaption":33,"markDefs":10,"media":14824,"mediaCredit":10,"position":10,"text":10},"8a9997dfb82e",{"position":6633,"text":14823},"COURTESY OF AG",{"data":14825,"type":88},{"altText":10,"asset":14826,"bgColor":14828,"caption":10,"contain":10,"dimensions":14829,"dominant":14830,"hasAlpha":24,"hotspot":10,"lqip":14832,"originalFilename":14823},{"_ref":14827,"_type":13},"image-c6f603c9754e7d3122cfa47d25bf749d753199a1-683x1024-jpg","#bcc2da",{"_type":16,"aspectRatio":6640,"height":6641,"width":6642},{"_type":21,"background":14828,"foreground":158,"population":14831,"title":22},7.11,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUDBAcG\u002F8QAJhAAAgEEAQMFAAMAAAAAAAAAAQMCAAQFEQYSEzEHISJBURRxgf\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAECAwT\u002FxAAcEQACAgMBAQAAAAAAAAAAAAAAAQIRAxIhIjH\u002F2gAMAwEAAhEDEQA\u002FAOetuYFkmtibmKiSFpUveh+9VQI9RLi1cO9bFoJ6TGZHUR\u002FlIr2+ymMYo384plP4hcYCI6PzVJVZP+G1rbZSpzYd9yY6jD+q2RlKHmqIuKl36aLyDlyLS\u002FAt8fcSgxcW7B15Hiis7y+Se1yZvUwzKo+\u002Fc1vz9UUzyNi6Il5GwQyTlzYL+4HxjJs9iA\u002FAKSvg0QhKZWte9SiB7CnOcwtquM525ZFqwZSJPmqnEMXecgzysem4UuRgWCbY7Hj8qLSi6ZRPZcL7LzBPC+9qcoQEAfGwKK2bgPp7gspx6L8nZKbdRZNc5xGhLX3RT7NcpAWO+2f\u002F2Q==",{"_key":14834,"_type":5246,"children":14835,"markDefs":14847,"style":5278},"ca99b53f6187",[14836,14839,14844],{"_type":5250,"marks":14837,"text":14838},[],"With such a focus on sustainable fashion, ",{"_type":5250,"marks":14840,"text":14843},[14841,14842],"ec63c7ea-b250-4d4d-8e44-dd51ac92a446","underline","secondhand shopping, and climate change",{"_type":5250,"marks":14845,"text":14846},[],", it comes as no surprise that an increasing number of brands are getting into the green game with circular fashion, especially on the heels of Earth Month. After all, Earth Day—like most celebratory holidays—is not something to acknowledge once a year, and as fashion labels create new collections to invest in sustainable and ethical practices, they show (and encourage) a commitment to creating a better ecosystem within the industry at large. But the waters are admittedly still a little murky—especially when the term “greenwashing” is as much a part of the conversation as “sustainability.” This is where we could use some clarity.",[14848],{"_key":14841,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14849},"https:\u002F\u002Fwww.elle.com\u002Ffashion\u002Fshopping\u002Fa43496322\u002Fsecondhand-resale-shopping-trend-climate-change\u002F",{"_key":14851,"_type":5246,"children":14852,"markDefs":14862,"style":5278},"b7f2e7599414",[14853,14856,14859],{"_type":5250,"marks":14854,"text":14855},[],"“We define ‘circular fashion’ as apparel, footwear, or accessories that are thoughtfully and responsibly designed, sourced, produced, and distributed with the intention to be maintained at their highest value, with the ability to be reused, remade, or recycled,” Peter Majeranowski, the CEO of textile recycling firm ",{"_type":5250,"marks":14857,"text":5465},[14858,14842],"10304b6b-5603-4e28-a0c5-d58f58f7ae83",{"_type":5250,"marks":14860,"text":14861},[],", shares in an email. “A key step in a fully circular fashion system is creating technology to break down textile waste and create new fibers from it [and then] creating garments that are using fibers made from recycled textile waste.”",[14863],{"_key":14858,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":14865,"_type":5246,"children":14866,"markDefs":14876,"style":5278},"ad2abea9492a",[14867,14870,14873],{"_type":5250,"marks":14868,"text":14869},[],"Circ teamed up with Zara to create a capsule collection—which launched last month and is nearly sold out—of garments made using recycled fibers that can be recycled again after use. Now, you may be asking yourself, “Why Zara, a fast fashion company?” According to Majeranowski, it was the brand’s commitment to “adopt better material alternatives and invest in circularity solutions.” The tech company’s CEO goes on to say that the fashion brand was eager to dive head first into building a collection featuring Circ’s recycled polyester and lyocell. “Hearing from [Zara’s] design team that the recycled fibers were comparable to virgin material was a huge win for us, as we believe we cannot compromise on quality or design if we want widespread adoption.” With that in mind, the consumer’s buying power still reigns supreme—and it certainly helps when brands are creating beautiful ",{"_type":5250,"marks":14871,"text":14872},[5621],"and",{"_type":5250,"marks":14874,"text":14875},[],"sustainable things. More requests for circular products coupled with a stronger push for change may be the answer.",[],{"_key":14878,"_type":5246,"children":14879,"markDefs":14897,"style":5278},"86acb5602c9d",[14880,14883,14887,14890,14894],{"_type":5250,"marks":14881,"text":14882},[],"And this is where you, dear shopper, hold the power. As a growing number of consumers look to new shopping methods that lead to a more sustainable future, whether that be through thrifting, choosing responsibly made clothes, or shopping other people’s closets, brands are taking notes and running with them. In the case of Circ and Zara, the two companies are repurposing garment waste into new clothes, keeping these molecules in what Majeranowski calls the “value chain” and out of landfills, the ocean, and incinerators. On a less technical level, others like denim brand ",{"_type":5250,"marks":14884,"text":14886},[14885],"8584071d-4bc0-407d-a529-eddff88c621c","AG",{"_type":5250,"marks":14888,"text":14889},[]," and Coach are using their own garment waste to create new pieces. We see this in Coach’s launch of its subbrand ",{"_type":5250,"marks":14891,"text":14893},[14892],"d662289a-c271-4704-b151-a0584cdf3ac9","Coachtopia",{"_type":5250,"marks":14895,"text":14896},[],"—which features colorful handbags, shoes, and accessories featuring recycled leather scraps—while AG has its AGain initiative, where customers can return once-loved AG pieces to be recycled and receive a discount on something new in return. “We are able to divert thousands upon thousands of products with the AGain program, decreasing our consumption of virgin materials,” John Rossell, the director of marketing and creative at AG, says in an email. “To truly be circular, a brand needs to take additional responsibility to recapture the products at the end of the lifecycle.”",[14898,14900],{"_key":14885,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14899},"https:\u002F\u002Fgo.redirectingat.com\u002F?id=74968X1525074&url=https%3A%2F%2Fwww.agjeans.com%2F&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Fpersonal-style%2Fa43773614%2Fcircular-fashion%2F&xs=1&xcust=%5Butm_source%7C%5Butm_campaign%7C%5Butm_medium%7C%5Bgclid%7C%5Bmsclkid%7C%5Bfbclid%7C%5Brefdomain%7C%5Bcontent_id%7C3553aefa-7c81-4c09-a3b5-46321cb9bc43%5Bcontent_product_id%7C53317498-3014-4d2c-a1de-16e98fd3e3f2%5Bproduct_retailer_id%7Ccdfe3d28-e365-4bfd-98da-7a3fb568d8b3%5Blt%7C",{"_key":14892,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":14901},"https:\u002F\u002Fwww.elle.com\u002Ffashion\u002Fshopping\u002Fa43647583\u002Fcoach-coachtopia-circular-fashion-2023\u002F",{"_key":14903,"_type":5246,"children":14904,"markDefs":14908,"style":5278},"a06d46df93d8",[14905],{"_type":5250,"marks":14906,"text":14907},[],"Even for Rossell, the brand’s efforts in making circular fashion the norm ultimately come down to mass appeal. “Getting the fashion industry and consumers educated and on board with the idea of circular fashion will spark the innovation necessary to bring the concept to scale and lay the groundwork for a more sustainable industry,” he states. “We want our consumers to see the value in thinking more sustainably and to be inspired. The same goes for the fashion industry; we hope to inspire other brands and manufacturers to innovate and push for sustainable solutions.”",[],{"_key":14910,"_type":5246,"children":14911,"markDefs":14915,"style":5278},"5df580b40040",[14912],{"_type":5250,"marks":14913,"text":14914},[],"For Majeranowski, that also means making responsibly made clothes accessible to everyone. “One of our key goals is accessibility—we don’t want circularity to be only for high price points or luxury, this defeats our purpose of widespread impact,” he offers. By collaborating with Zara, Circ proves that sustainable fashion is inclusive—and for both brands as well as AG, this is the goal.",[],{"_key":14917,"_type":6631,"caption":14918,"includeCaption":33,"markDefs":10,"media":14920,"mediaCredit":10,"position":10,"text":10},"46a653ca1cb9",{"position":6633,"text":14919},"COURTESY OF ZARA",{"data":14921,"type":88},{"altText":10,"asset":14922,"bgColor":14924,"caption":10,"contain":10,"dimensions":14925,"dominant":14926,"hasAlpha":24,"hotspot":10,"lqip":14928,"originalFilename":14919},{"_ref":14923,"_type":13},"image-6558d119a04c4dca03f9195e270d6ebaf7671cb7-1024x753-jpg","#f7d8c5",{"_type":16,"aspectRatio":14799,"height":14800,"width":6641},{"_type":21,"background":14924,"foreground":158,"population":14927,"title":158},3.4,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAPABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAcIBf\u002FEACMQAAIBAwQBBQAAAAAAAAAAAAECAwAEBQYHERQxEiFhcYH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAACAwT\u002FxAAbEQADAAIDAAAAAAAAAAAAAAAAAQIDERITIf\u002FaAAwDAQACEQMRAD8AprLXi4\u002FGXV245WGNpCB8CkzsTlYclqnP3PddpbtjKID4Uc00NYnu6SykMZKs9uw5\u002FKmzYK7hx25phKv6ZI3RPfx91FtbNUQ+L8K0orNlyADngGij2yFYLP\u002FZ",{"_key":14930,"_type":5246,"children":14931,"markDefs":14935,"style":5278},"344049ffaea5",[14932],{"_type":5250,"marks":14933,"text":14934},[],"When it comes to shopping sustainably—and developing more environmentally-friendly practices overall—be sure to give yourself grace. Yes, companies like Circ and AG are making circular fashion (and every step of it) more approachable, but Majeranowski wants to remind you that the process is still a journey. There are plenty of steps for you to learn and research as you develop these habits, and from there, it’s about being mindful of where you spend your money. “Ultimately, the needle is moving forward. As long as consumers support these initiatives and brands continue to improve their material inputs, we will see a more circular future for fashion,” he says.",[],{"_key":14937,"_type":5246,"children":14938,"markDefs":14942,"style":5278},"00da575c6379",[14939],{"_type":5250,"marks":14940,"text":14941},[],"Just in case you need some extra encouragement, take it from me, someone who’s also building better practices: don’t get overwhelmed; find out where you want to start and go from there—and if you need a helping hand, certain brands will make it easy for you.",[],{"author":14944,"logo":14945},"Dale Arden Chong",{"altText":10,"asset":14946,"bgColor":5135,"caption":10,"contain":10,"dimensions":14948,"dominant":14952,"hasAlpha":33,"hotspot":10,"lqip":14954,"originalFilename":14944},{"_ref":14947,"_type":13},"image-1be31074343d4913c3b4645bfdadcb5388c40b23-1134x404-png",{"_type":16,"aspectRatio":14949,"height":14950,"width":14951},2.8069306930693068,404,1134,{"_type":21,"background":5135,"foreground":158,"population":14953,"title":22},0.5,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAHCAYAAAAIy204AAAACXBIWXMAAAsTAAALEwEAmpwYAAAA9klEQVR4nH3RyyuFURjFYY5b7mWiXGZSOOfIRGGCjkthaiSikFtySxmYuYz8v5\u002FB+2hrfzoppm9r\u002FfZaa7fgHfdoYBgdqOMSq+hDJSIGsIFrVNGa72M4wB12WvCCE0yjG22o4Rwr6E3GDF7HFWZKIEaxh1PMlsAzTKI9C6t\u002FANf+AV6UwNeIuCmKop7rlsD0yPIvYCNPMZNvFYxgP1deaK488UfCBEoz\u002FCQsiu9JkrY5YQpQS8C3iDjOG\u002FZkYUqbqm1nQ9q2P294+\u002FlpCUPozJ9SAhcT8CMiHrGZ4kdEF+bwgCPMZ\u002FMgtiLiGbsRMZVTj+MQT0n\u002FBXDJwIj3z6gCAAAAAElFTkSuQmCC","2023-05-05","\u002Fpress\u002Fthe-future-of-fashion-is-circularheres-how-major-fashion-brands-are-adapting",{"altText":10,"asset":14958,"bgColor":14960,"caption":10,"contain":10,"dimensions":14961,"dominant":14964,"hasAlpha":24,"hotspot":10,"lqip":14966,"originalFilename":14967},{"_ref":14959,"_type":13},"image-76085d5c5a8d43482ef88dd6586dbc988d0ea449-2560x1883-jpg","#ab6052",{"_type":16,"aspectRatio":14962,"height":14963,"width":5605},1.3595326606479023,1883,{"_type":21,"background":14960,"foreground":22,"population":14965,"title":22},1.62,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAPABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAECP\u002FEACQQAAIBBAECBwAAAAAAAAAAAAECAwAEBREGITIHCBMVMYGR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAAD\u002F8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAAxExUf\u002FaAAwDAQACEQMRAD8A6huZVgt5JW7UUsfqinwi5h7tyDMYwITH6j3COx2Rs\u002FFJGXZpsJerH3tCwH5Qj5fcJLZZjJZGUgqxMY67O99aKzZmRlVYKNvY\u002FnVVZZLkBtaqqLD2ZCtp\u002F9k=","The Future of Fashion Is Circular—Here’s How Major Fashion Brands Are Adapting - Articles","The Future of Fashion Is Circular—Here’s How Major Fashion Brands Are Adapting",{"_id":14970,"content":14971,"publication":15136,"publishedDate":15142,"slug":15143,"tags":10,"thumbnail":15144,"title":15152},"B69Sqdsr253phUdj304vjI",[14972,14985,14995,15003,15011,15019,15027,15035,15048,15056,15064,15072,15080,15088,15096,15104,15112,15120,15128],{"_key":14973,"_type":6631,"caption":14974,"includeCaption":33,"markDefs":10,"media":14976,"mediaCredit":10,"position":10,"text":10},"e1d0f314193b",{"position":6633,"text":14975},"Zara, Lululemon muse plant-based inspirations while fashion coalition makes a stamp.",{"data":14977,"type":88},{"altText":10,"asset":14978,"bgColor":14980,"caption":10,"contain":10,"dimensions":14981,"dominant":14982,"hasAlpha":24,"hotspot":10,"lqip":14984,"originalFilename":14975},{"_ref":14979,"_type":13},"image-d236f959f419ccd2362d7b61a8409eed579a9a6b-1024x1024-jpg","#b1c9af",{"_type":16,"aspectRatio":5623,"height":6641,"width":6641},{"_type":21,"background":14980,"foreground":158,"population":14983,"title":22},4.42,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAMGBwIF\u002F8QAJBAAAgICAQMEAwAAAAAAAAAAAQIDBAAFEQYhMQcSQWETIkL\u002FxAAXAQEBAQEAAAAAAAAAAAAAAAADAgAE\u002F8QAHREAAgIBBQAAAAAAAAAAAAAAAAECERIiMTJBUf\u002FaAAwDAQACEQMRAD8A1DUbEbSo08aMsB7I7f1keh1F2tRnlvzB2eVmUE+F+M8Lqg7e1agq9OtFXrQHmYt+oI+ss+5sIOnYZGc++NlJZT8\u002FPP1nPJ9k5NNQ9OWhTnuTzjJYoo5o1lVvcHHIIPY4yKkJoKn1PemOr3tQFVjWu7qyjhgfo5jnp7sLsnU1GnPcsTVZoSXikkLKe+MYkeLDW1mwbHY2dRdlp0X\u002FAB104Kp545HgYxjCbdmP\u002F9k=",{"_key":14986,"_type":5246,"children":14987,"markDefs":14994,"style":5278},"5bff6c7e04a0",[14988,14991],{"_key":14989,"_type":5250,"marks":14990,"text":5505},"c7a93fbc4579",[],{"_key":14992,"_type":5250,"marks":14993,"text":5505},"96af5fe4eda7",[],[],{"_key":14996,"_type":5246,"children":14997,"markDefs":15002,"style":5278},"e01bbaee4d96",[14998],{"_key":14999,"_type":5250,"marks":15000,"text":15001},"caab1bfa268d",[],"A Zara First: Zara dropped its first collection with Circ, the brand's first capsule using recycled poly-cotton blends after parent company Inditex invested in the fiber-to-fiber recycling company in July.",[],{"_key":15004,"_type":5246,"children":15005,"markDefs":15010,"style":5278},"39d476fa98ec",[15006],{"_key":15007,"_type":5250,"marks":15008,"text":15009},"af57b1cf0adc",[],"\nCirc's tech tackles the long-standing problem of recycling poly-cotton blends. It's the only platform to successfully separate poly-cotton blended textile waste and recover both cellulosic cotton and synthetic polyester. It then turns them into new fibers and textiles.",[],{"_key":15012,"_type":5246,"children":15013,"markDefs":15018,"style":5278},"2d907457b62c",[15014],{"_key":15015,"_type":5250,"marks":15016,"text":15017},"95e79eba7f0b",[],"\nThe company aims to reduce the need for virgin textiles in the supply chain. Currently, only 1 percent of poly-cotton blends are recycled.\nZara's Circ capsule features four pieces - a short, a halter top, a blouse and wide­legged trousers - using lyocell made of 50 percent recycled poly-cotton, and polyester made with 43 percent recycled poly-cotton. The pieces are in a lightweight, earthy burgundy.",[],{"_key":15020,"_type":5246,"children":15021,"markDefs":15026,"style":5278},"ecd9b85cc9ef",[15022],{"_key":15023,"_type":5250,"marks":15024,"text":15025},"37f238c0080a",[],"It's the first project coming to fruition for Zara and Circ. Zara invested in Circ back in July as part of a $30 million series B funding round that also included Bill Gates' Breakthrough Energy Ventures and American textile manufacturer Milliken & Company, among others. Circ then closed a $25 million round of funding backed by European online fashion giant Zalando, global materials science company Avery Dennison and Korean manufacturer Youngone on March 1.",[],{"_key":15028,"_type":5246,"children":15029,"markDefs":15034,"style":5278},"34363e4d2906",[15030],{"_key":15031,"_type":5250,"marks":15032,"text":15033},"57f8ac805df0",[],"\nAccording to Breakthrough Energy Ventures, the textiles industry is estimated to account for more than 1 billion metric tons of carbon emissions, the largest portion of which comes from raw materials.",[],{"_key":15036,"_type":6631,"caption":15037,"includeCaption":33,"markDefs":10,"media":15039,"mediaCredit":10,"position":10,"text":10},"27da3531f1d5",{"position":6633,"text":15038},"Zara's first circular drop.",{"data":15040,"type":88},{"altText":10,"asset":15041,"bgColor":15043,"caption":10,"contain":10,"dimensions":15044,"dominant":15045,"hasAlpha":24,"hotspot":10,"lqip":15047,"originalFilename":15038},{"_ref":15042,"_type":13},"image-a2810e4787cd7f32c743dc0f2178e08eab131fef-683x1024-jpg","#603830",{"_type":16,"aspectRatio":6640,"height":6641,"width":6642},{"_type":21,"background":15043,"foreground":22,"population":15046,"title":22},3.9,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGgAAAgIDAAAAAAAAAAAAAAAAAAMHCAECBv\u002FEACIQAAIBBAEFAQEAAAAAAAAAAAECAwAEBREGBxIhMUETUf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAME\u002F8QAGxEAAgIDAQAAAAAAAAAAAAAAAAIBAwQREhP\u002F2gAMAwEAAhEDEQA\u002FALOsQoJYgAeyaTBd29wxWCeOQj2FYHVcV1ly8uK4i34OUknkEWwdHX2oS4TyC5xfIrKSO4kZWmWNwW3sE+qN7eW0U1Y\u002FoktstRRWFPcoI+jdFKTEZ9cMRks9YYzH4qBpHeYksPS+PpqJrbppynHOt41ukkcMyllRtt4P8q01apGqb7RrZ2aNq4adjpeyRzAuzLG0gLghii7B+HVFOopAD\u002F\u002FZ",{"_key":15049,"_type":5246,"children":15050,"markDefs":15055,"style":5278},"273a0e057273",[15051],{"_key":15052,"_type":5250,"marks":15053,"text":15054},"fee1cfaf6e81",[],"T-shirt Tease: For Earth Month, Lululemon debuted its first products made with a plant-based nylon: appropriately green T-shirts with a twist.",[],{"_key":15057,"_type":5246,"children":15058,"markDefs":15063,"style":5278},"73c1cd501c41",[15059],{"_key":15060,"_type":5250,"marks":15061,"text":15062},"fc38983cd1d9",[],"\nThe drop is part of a multiyear commitment with materials maker Geno, which employs sugar cane and industrial com (among other inputs) to make a bio-nylon. The drop includes a men's \"Metal Vent Tech\" shirt ($78) and women's \"Swiftly Tech\" shirt ($68), both utilizing Geno's plant-based nylon material, available online starting Tuesday.",[],{"_key":15065,"_type":5246,"children":15066,"markDefs":15071,"style":5278},"c3b3ba40d3b4",[15067],{"_key":15068,"_type":5250,"marks":15069,"text":15070},"d425270c5c8e",[],"\nThe material content varies between the styles, but the products contain more than 50 percent plant-based nylon, at least 40 percent recycled polyester and 3 percent elastane (which contains 30 percent elastane (which contains 30 percent plant-based content), according to the brand.",[],{"_key":15073,"_type":5246,"children":15074,"markDefs":15079,"style":5278},"81dcc118ca4a",[15075],{"_key":15076,"_type":5250,"marks":15077,"text":15078},"2863d9c0d396",[],"Across its portfolio, Lululemon relies on nylon (37 percent), polyester (25 percent) and cotton (15 percent) as chief materials in its mix. This latest drop signals the brand's aim to reduce its impact by sourcing more renewable inputs including the goal to make 100 percent of its products with \"sustainable materials\" with \"end-of­life solutions\" by 2030.",[],{"_key":15081,"_type":5246,"children":15082,"markDefs":15087,"style":5278},"0c62a1d257a4",[15083],{"_key":15084,"_type":5250,"marks":15085,"text":15086},"fdf5a21d3948",[],"\n\"As we look to our 2030 goals, by transitioning our nylon to renewable content, we will impact the largest volume material we currently use,\" said Esther Speck, senior vice president, global sustainable business and impact at Lululemon, to WWD. Speck called the material a \"game changer for the industry.\"",[],{"_key":15089,"_type":5246,"children":15090,"markDefs":15095,"style":5278},"47ae28a69e16",[15091],{"_key":15092,"_type":5250,"marks":15093,"text":15094},"f004765bbda2",[],"\nMeanwhile, pending B Corp brand The Fision experimented with farm-to-factory traceability tool FiberTrace for its T-shirt launch debuting Friday. The certified­Good Earth Cotton (meaning regeneratively grown cotton) men's and women's shirts are embedded with FiberTrace tech at the raw material level and retail for $99 in three colorways on the brand's website.",[],{"_key":15097,"_type":5246,"children":15098,"markDefs":15103,"style":5278},"f438b65d2bbb",[15099],{"_key":15100,"_type":5250,"marks":15101,"text":15102},"0bd63476eaf9",[],"\nExclusively to WWD, The Fision's chief executive officer Josh Gelder said he hopes the launch showcases the \"future of fashion being transparent.\"",[],{"_key":15105,"_type":5246,"children":15106,"markDefs":15111,"style":5278},"1da6bb8b9463",[15107],{"_key":15108,"_type":5250,"marks":15109,"text":15110},"5f43558520b4",[],"\nActon Fashion: American Circular Textiles (ACT) group, a coalition of circular companies, released its first white paper Wednesday for U.S. policymakers addressing circularity gaps.",[],{"_key":15113,"_type":5246,"children":15114,"markDefs":15119,"style":5278},"7a636efa6a3a",[15115],{"_key":15116,"_type":5250,"marks":15117,"text":15118},"0c69617c35f0",[],"\nThe founding members span Circular Services Group (which assembled the group last year), Rent the Runway, The RealReal, ThredUp, Arrive, Fashionphile, Recurate, Supercircle and Thrilling. H&M, Reformation and Debrand newly joined as members.",[],{"_key":15121,"_type":5246,"children":15122,"markDefs":15127,"style":5278},"5b9cd1642600",[15123],{"_key":15124,"_type":5250,"marks":15125,"text":15126},"8d187a22c9eb",[],"\nThe paper covers these strategic areas: fostering green jobs and economic development (through a circular tax incentive); protecting domestic supply chains; offering both value and sustainability to consumers; achieving scale, and prioritizing the waste hierarchy (via extended producer responsibility laws) with incineration and landfill only as a last resort.",[],{"_key":15129,"_type":5246,"children":15130,"markDefs":15135,"style":5278},"1b4a2f4214f5",[15131],{"_key":15132,"_type":5250,"marks":15133,"text":15134},"e261595b9c95",[],"\nWith some 30 billion pounds of textile waste annually, per the U.S. Environmental Protection Agency (and New York's clothing waste alone the height of the Empire State Building) the problem is in dire need of solving. \"We are filling that void and hoping to launch a discussion about solutions;· said ACT and Circular Services Group founder Rachel Kibbe in a statement.",[],{"author":15137,"logo":15138},"RHONDA RICHFORD, KALEY ROSHITSH",{"altText":10,"asset":15139,"bgColor":5135,"caption":10,"contain":10,"dimensions":15140,"dominant":15141,"hasAlpha":33,"hotspot":10,"lqip":10072,"originalFilename":10063},{"_ref":10066,"_type":13},{"_type":16,"aspectRatio":10068,"height":10069,"width":10070},{"_type":21,"background":5135,"foreground":158,"population":5394,"title":22},"2023-04-25","\u002Fpress\u002Finside-zara-lululemon-drops-for-earth-month-circular-fashion-policy-news-short-takes",{"altText":10,"asset":15145,"bgColor":14980,"caption":10,"contain":10,"dimensions":15147,"dominant":15148,"hasAlpha":24,"hotspot":10,"lqip":15150,"originalFilename":15151},{"_ref":15146,"_type":13},"image-aec85e657eeccab6de02c7e0dfe9ffb86bcc0097-1200x1200-jpg",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":14980,"foreground":158,"population":15149,"title":22},4.38,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAMGBwIF\u002F8QAIxAAAgICAQQCAwAAAAAAAAAAAQIDBAAFEQYSIUExYQciQv\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAECAwT\u002FxAAdEQACAgEFAAAAAAAAAAAAAAAAAQIRURIiMTJB\u002F9oADAMBAAIRAxEAPwDUNRsBtajTxoywHwjt\u002FWR6HUXa1GeW\u002FMHZ5WZQT8L6zwuqTt7dqCr068VetAeZi36gj6yz7qwi9OwyM5742UllPv3z9Zmk\u002FRXJpqGTloUB8k84yWOGOZFlU9wccgg8g4xdMim3BUup78x1W\u002FqAqsa1ndWUcMD9HMd\u002FHewuy9TUac9yxNVmhJeKSQsp84xlI9WIuLNh2Owsae5JTov2V04KqfPHI+BjGMi27Af\u002F2Q==","Inside Zara, Lululemon Drops for Earth Month,\u003Cbr>Circular Fashion Policy News: Short Takes - Articles","Inside Zara, Lululemon Drops for Earth Month, Circular Fashion Policy News: Short Takes",{"_id":15154,"content":15155,"publication":15296,"publishedDate":15142,"slug":15307,"tags":10,"thumbnail":15308,"title":15317},"B69Sqdsr253phUdj304xlk",[15156,15165,15172,15181,15190,15199,15212,15224,15233,15242,15251,15258,15267,15276,15289],{"_key":15157,"_type":6631,"caption":15158,"includeCaption":33,"markDefs":10,"media":15160,"mediaCredit":10,"position":10,"text":10},"e21498173882",{"position":6633,"text":15159},"CIRC X ZARA - COURTESY OF ZARA",{"data":15161,"type":88},{"altText":10,"asset":15162,"bgColor":14924,"caption":10,"contain":10,"dimensions":15163,"dominant":15164,"hasAlpha":24,"hotspot":10,"lqip":14928,"originalFilename":14919},{"_ref":14923,"_type":13},{"_type":16,"aspectRatio":14799,"height":14800,"width":6641},{"_type":21,"background":14924,"foreground":158,"population":14927,"title":158},{"_key":15166,"_type":5246,"children":15167,"markDefs":15171,"style":5278},"f13387b3f649",[15168],{"_type":5250,"marks":15169,"text":15170},[],"Zara has released its first collection developed with recycled poly-cotton textile waste.",[],{"_key":15173,"_type":5246,"children":15174,"markDefs":15180,"style":5278},"e7b8b3b81ec6",[15175,15177],{"_type":5250,"marks":15176,"text":5667},[],{"_type":5250,"marks":15178,"text":15179},[],"The fast fashion retailer teamed with textile recycling firm Circ to release a line of women's apparel made with recycled polyester and cotton fibers on Monday, addressing one of the industry's biggest recycling challenges: blended textiles.",[],{"_key":15182,"_type":5246,"children":15183,"markDefs":15189,"style":5278},"7d8ccbf4fa68",[15184,15186],{"_type":5250,"marks":15185,"text":5667},[],{"_type":5250,"marks":15187,"text":15188},[],"Circ's hydrothermal process liquefies the polyester, before heat and pressure separate the liquid polymer from the solid cotton to reclaim the cellulosic and synthetic materials. The recycled cotton is turned into fluffy flakes before becoming a pulp that can be subbed in for wood pulp, which makes up traditional lyocell. Meanwhile, the polyester content can be pelletized and extruded into new fibers.",[],{"_key":15191,"_type":5246,"children":15192,"markDefs":15198,"style":5278},"7160782d8fdd",[15193,15195],{"_type":5250,"marks":15194,"text":5667},[],{"_type":5250,"marks":15196,"text":15197},[],"The Circ x Zara collection features lyocell garments made with 50 percent recycled poly-cotton waste, and polyester garments made with 43 percent recycled poly-cotton waste. The three styles available Monday including tie-front shorts, a front-knotted blouse and wide-leg trousers that retail for $69.90.",[],{"_key":15200,"_type":6631,"caption":15201,"includeCaption":33,"markDefs":10,"media":15203,"mediaCredit":10,"position":10,"text":10},"e0f1de61e688",{"position":6633,"text":15202},"CIRC X ZARA SHORTS AND HALTER. 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Majeranowski said the partners envision \"a new future in which the garments hanging in our closets are made from recycled materials that can then be recycled over and over again.\"",[],{"_key":15234,"_type":5246,"children":15235,"markDefs":15241,"style":5278},"3fdbc3ff797d",[15236,15238],{"_type":5250,"marks":15237,"text":5667},[],{"_type":5250,"marks":15239,"text":15240},[],"The exploratory line \"demonstrates that innovation in new fibers and collaboration with specialized experts are two key pillars in advancing the circularity of the textile industry,\" Inditex chief sustainability officer Javier Losada added, noting how Ci re's technology \"opens the door to effectively separate and recycle any blend of polyester and cotton-which is one of the most common textile blends in clothing.\"",[],{"_key":15243,"_type":6631,"caption":15244,"includeCaption":33,"markDefs":10,"media":15246,"mediaCredit":10,"position":10,"text":10},"35e25924087c",{"position":6633,"text":15245},"ITEMS IN THE COLLECTION RETAIL FOR $69.50. COURTESY OF ZARA",{"data":15247,"type":88},{"altText":10,"asset":15248,"bgColor":14797,"caption":10,"contain":10,"dimensions":15249,"dominant":15250,"hasAlpha":24,"hotspot":10,"lqip":14803,"originalFilename":10112},{"_ref":14796,"_type":13},{"_type":16,"aspectRatio":14799,"height":14800,"width":6641},{"_type":21,"background":14797,"foreground":22,"population":14802,"title":22},{"_key":15252,"_type":5246,"children":15253,"markDefs":15257,"style":5278},"a27bd4e18b29",[15254],{"_type":5250,"marks":15255,"text":15256},[],"The line follows the Zara parent's investment in Virginia-based Circ last year. Inditex took part in a $30 million Series B funding round alongside Bill Gates­backed Breakthrough Energy Ventures and South Carolina textile manufacturer Milliken & Co. The investment was the fashion firm's first within its Sustainability Innovation Hub (SIH), which aims to bolster technological innovation to promote product circularity.",[],{"_key":15259,"_type":5246,"children":15260,"markDefs":15266,"style":5278},"b31f897c107e",[15261,15263],{"_type":5250,"marks":15262,"text":5667},[],{"_type":5250,"marks":15264,"text":15265},[],"In recent seasons, Zara's SIH has also inked partnerships with other circularity­focused textile recyclers. Last spring, it made a three-year commitment to purchase 30 percent of lnfinited Fiber Company's future volume of lnfinna, a regenerated fiber made from post-consumer textile waste. The deal is valued at over $104 million.",[],{"_key":15268,"_type":5246,"children":15269,"markDefs":15275,"style":5278},"bd85b8c57d26",[15270,15272],{"_type":5250,"marks":15271,"text":5667},[],{"_type":5250,"marks":15273,"text":15274},[],"It also worked with Renewcell on a range of maxi dresses, open-weave sweaters and ribbed sets made from the textile recycling group's recycled-textile-generated material, Circulose, last summer. The biodegradable raw material is used to create viscose and lyocell and replace virgin inputs.",[],{"_key":15277,"_type":6631,"caption":15278,"includeCaption":33,"markDefs":10,"media":15280,"mediaCredit":10,"position":10,"text":10},"0047a36e01c3",{"position":6633,"text":15279},"THE LINE IS MADE UP OF TRANS-SEASONAL STAPLES. COURTESY OF ZARA",{"data":15281,"type":88},{"altText":10,"asset":15282,"bgColor":15284,"caption":10,"contain":10,"dimensions":15285,"dominant":15286,"hasAlpha":24,"hotspot":10,"lqip":15288,"originalFilename":15279},{"_ref":15283,"_type":13},"image-d2d4df25eb561f9d963e5f6107efaa5453d82faf-683x1024-jpg","#4b2929",{"_type":16,"aspectRatio":6640,"height":6641,"width":6642},{"_type":21,"background":15284,"foreground":22,"population":15287,"title":22},6.5,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGgAAAgIDAAAAAAAAAAAAAAAAAAcFCAEDBv\u002FEACcQAAIBBAAFAwUAAAAAAAAAAAECAwAEBREGBwgSITFBYRQiI1Gx\u002F8QAGAEAAgMAAAAAAAAAAAAAAAAAAgMAAQT\u002FxAAZEQEBAQEBAQAAAAAAAAAAAAABAAIREjH\u002F2gAMAwEAAhEDEQA\u002FALN5K9gx1jNd3cixQRKWd29AK4\u002FlRxS\u002FFFnk53u4rkR3TLEFGiqe26kuZtp9bwHmYfJBgY6HqdUmela5S1yWZsX7g7osig\u002FoUknGe5Wsd20VgtRU6S6NzCLNh7xJRuNoWBHxqkp044lWvs3lmU9wlMEXwoNO7JxlsZdKDr8TfylzyKsJLHC3W2Ro55WlBG973rzQP20ZQyk0PuPtRWp5iraoq+kPlv\u002FZ",{"_key":15290,"_type":5246,"children":15291,"markDefs":15295,"style":5278},"85f25ed72565",[15292],{"_type":5250,"marks":15293,"text":15294},[],"December saw the company work with textile innovator Evrnu on a capsule collection made with 100-percent cotton waste. Evrnu's NuCycl Lyocell fiber technology was used to create collared shirts and wide-leg trousers that can be disassembled and dissolved down to their molecular state, and reengineered multiple times into new garments through repolymerization.",[],{"author":15297,"logo":15298},"KATE NISHIMURA",{"altText":10,"asset":15299,"bgColor":5373,"caption":10,"contain":10,"dimensions":15301,"dominant":15305,"hasAlpha":33,"hotspot":10,"lqip":15306,"originalFilename":15297},{"_ref":15300,"_type":13},"image-40d6a2d680eec92ab889314b6bf1924875cfbf9e-1001x315-png",{"_type":16,"aspectRatio":15302,"height":15303,"width":15304},3.1777777777777776,315,1001,{"_type":21,"background":5373,"foreground":22,"population":8411,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA4klEQVR4nE3RyytFYRQF8PMPGFGmcr3VjYykZISJ8ryEK4\u002FrLUoyZCgj\u002FuL90659ymC3z\u002FnWXmuv71sNNvCML7xjFSMYxTTmq8YxiQV0MRcRs9n\u002FVbfBD96wg72I2MVS1QFOcVTYCR4xqLltXOCu+nkK\u002FpbgIfrptoaX6+wWl4Xl92uJ9mvRAPc4w3EKfkbEdR0kMQk5uIgt3OAqh4uc+AueylV7g7V8kiYiPorUK9EHrGMGm0VIsRZPlymcnPzfrxutYDgdZii58bvcJjhWwXTax68AMpxcNFU9a6LCy9CG\u002FgC6WouFl5lbzAAAAABJRU5ErkJggg==","\u002Fpress\u002Fzara-launches-first-of-its-kind-recycled-poly-cotton-capsule-with-circ",{"altText":10,"asset":15309,"bgColor":15311,"caption":10,"contain":10,"dimensions":15312,"dominant":15313,"hasAlpha":24,"hotspot":10,"lqip":15315,"originalFilename":15316},{"_ref":15310,"_type":13},"image-3a12c8d83d60344a5a8e7e0ce06c422e5cd651f7-2560x1883-jpg","#563634",{"_type":16,"aspectRatio":14962,"height":14963,"width":5605},{"_type":21,"background":15311,"foreground":22,"population":15314,"title":22},3.45,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAPABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAcIBf\u002FEACQQAAIBAwMDBQAAAAAAAAAAAAECAwAEBQYHERQxcRITIUFR\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDBP\u002FEABoRAAICAwAAAAAAAAAAAAAAAAACARMREiH\u002F2gAMAwEAAhEDEQA\u002FAKby14uPxl1duCVhjaQjwKTOxOVhyeqc\u002Fc9ZI0t0xlEB7KOaaGsW63SWUhjJVnt2H59VNuwd5DjtzPZKv6ZI3RPnt5qWYNCpOs8Kz4orMlyQD8AGilsUFDn\u002F2Q==","Zara Launches \"First of Its Kind' Recycled Poly-Cotton Capsule with Circ - 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This is a notable development — blended fibres like polyester-cotton have been virtually impossible to recycle, getting in the way of the industry’s goals for a circular economy. Circ says it can not only separate the polyester from the cotton, but can transform both back into new textiles. Zara’s lyocell garments, priced at $69.90 each, are made with 50 percent recycled cotton fibre that Circ separates out from the polycotton waste and processes into a lyocell-like cellulose. The other 50 percent of the material in the garment is conventional lyocell. The polyester garments are made with 43 percent recycled fibre — similarly, the polyester fibres that Circ separates out from the polycotton — and 57 percent conventional polyester.",[],{"_key":15371,"_type":5246,"children":15372,"markDefs":15376,"style":5278},"1dca59110aa3",[15373],{"_type":5250,"marks":15374,"text":15375},[],"“[They are] the first, to our knowledge globally, circular products made from polycotton waste,” says Circ founder Peter Majeranowski. The collection will be available from today across 11 markets, and is the beginning of what he says is “definitely a long-term commitment”.",[],{"_key":15378,"_type":5246,"children":15379,"markDefs":15383,"style":5278},"3ab229d00419",[15380],{"_type":5250,"marks":15381,"text":15382},[],"“We have really great visibility all the way to the C-suite of the organisation and the board. For me that’s really important because I can see that their commitment is there, it’s a long-term commitment,” he says.",[],{"_key":15385,"_type":5246,"children":15386,"markDefs":15396,"style":5278},"7127cf31d3d5",[15387,15390,15394],{"_type":5250,"marks":15388,"text":15389},[],"Zara and parent company Inditex, which invested in Circ last year, say the move will drive progress towards a circular fashion industry. It’s hard to see how a single capsule collection will change the overall impact that one of the world’s biggest fast fashion companies has on the planet, or its business model of relying on continued growth in production and sales. However, it does move the needle on what can be expected of how fast fashion companies source materials and opens up possibilities for handling garment end-of-life more responsibly and sustainably than ",{"_type":5250,"marks":15391,"text":15393},[15392],"6cd4885d-01cd-4260-85ba-38bbddd83855","today’s norms",{"_type":5250,"marks":15395,"text":5801},[],[15397],{"_key":15392,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":15398},"https:\u002F\u002Fwww.voguebusiness.com\u002Fsustainability\u002Fthe-ugly-side-of-fashions-take-back-programmes",{"_key":15400,"_type":5246,"children":15401,"markDefs":15402,"style":5278},"b74d76392b28",[],[],{"author":15404,"logo":15405},"RACHEL CERNANSKY",{"altText":10,"asset":15406,"bgColor":5373,"caption":10,"contain":10,"dimensions":15407,"dominant":15408,"hasAlpha":33,"hotspot":10,"lqip":8587,"originalFilename":5593},{"_ref":8580,"_type":13},{"_type":16,"aspectRatio":8582,"height":8583,"width":8584},{"_type":21,"background":5373,"foreground":22,"population":8586,"title":22},"2023-04-21","\u002Fpress\u002Fzara-teams-up-with-circ-to-launch-recycled-fibre-collection",{"altText":10,"asset":15412,"bgColor":15414,"caption":10,"contain":10,"dimensions":15415,"dominant":15416,"hasAlpha":24,"hotspot":10,"lqip":15418,"originalFilename":15419},{"_ref":15413,"_type":13},"image-b9b7a46cb1d1117041c604aa431abedaefc644ff-1200x1200-jpg","#553432",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":15414,"foreground":22,"population":15417,"title":22},1.63,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAIDAAAAAAAAAAAAAAAAAAcIAgUG\u002F8QAJhAAAQQBAgUFAQAAAAAAAAAAAQACAwQFBhEHCBIhMRMUIjJRcf\u002FEABcBAQEBAQAAAAAAAAAAAAAAAAQBAAP\u002FxAAbEQACAgMBAAAAAAAAAAAAAAAAAQIDESIxUf\u002FaAAwDAQACEQMRAD8Aszl79fGY2e3bk9OCJhc534or4L60qZDIZLFyzzSWprEk8Rf3HRv2W\u002F46zyxcM8r7f7vaG\u002FwEqB+W2tYbr2GeXswRObsT5R8+DK64uuUn0twix3KKZDnN65x8GV0nkq1sOMRic74nY7gbhQxy+0II9TTPAcXR1eppJ8EnYoikeCIvVosKHFERY5H\u002F2Q==","Zara teams up with Circ to launch recycled-fibre collection - Articles","Zara teams up with Circ to launch recycled-fibre collection",{"_id":15422,"content":15423,"publication":15491,"publishedDate":15503,"slug":15504,"tags":10,"thumbnail":15505,"title":15514},"B69Sqdsr253phUdj304tWW",[15424,15437,15444,15451,15458,15465,15472,15484],{"_key":15425,"_type":6631,"caption":15426,"includeCaption":24,"markDefs":10,"media":15427},"7089127035fc",{"position":6633},{"data":15428,"type":88},{"altText":10,"asset":15429,"bgColor":15431,"caption":10,"contain":10,"dimensions":15432,"dominant":15435,"hasAlpha":24,"hotspot":10,"lqip":15436,"originalFilename":6646},{"_ref":15430,"_type":13},"image-92f91afc0e656f45a0f884d70bf13e16fd9eeb65-1024x572-png","#b4cba0",{"_type":16,"aspectRatio":15433,"height":15434,"width":6641},1.7902097902097902,572,{"_type":21,"background":15431,"foreground":158,"population":6056,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAABxklEQVR4nE3RWY6kMAwGYO5\u002Fo5amu2ggLCEr2RMnbEWdY0TVPIz0yZIffttKKhzpHClOZEqEguBlEUXJVRGgvR+QQzjNctXL6mSxopgPnjUDVeFEcMJTnHCcaeI8K1EUy3wMw6\u002F5+VFfnWsIMLlatflltXK1stxENtU7hkkiLAsGCwdFQUxxGgJqXV2bP8g1Yxh4WfQe9ObfI9znkIpESoHxLGRRYtU8LzjMnW2Q78bQD75Dvu19xzLXu9dbuO1e7\u002FeIioF8EzwvvCxzIsi2jal737PMebmvQK7FcZKrfi8PZr+pzVcsSwqCgmAgCbDeoV\u002FzaO3vnIjenTk8L2IM\u002FRQGlrnandnjf2GQLN94ViTR1ta1\u002Fm5tjdO8bEbvjmU+xXGK4\u002Fx+drMH\u002FQ7rzVciK3n\u002FjV42y7Jobf2jvhrzGEI\u002FJ0yAjHFArul8jeO4bMYe92Z7RHvESm1W7VYf3hxBbZbAjFwzeDSGYQjoo\u002Fdt5x4UiD2CO5I9ojuTO1J192dwZ\u002FRn8meyh5erZIWxTFm+KwFMYGaZmsOFZw7P7J8QnuBPqMITwpXCBenK6Sq3V44XxCvFF4RnsqfzZ4gXwKuk1\u002FrPVeKV\u002FwJSEyNq+kI9jwAAAABJRU5ErkJggg==",{"_key":15438,"_type":5246,"children":15439,"markDefs":15443,"style":5278},"d22c4e919987",[15440],{"_type":5250,"marks":15441,"text":15442},[],"Circ, a textile recycler, raised $25 million in Series B extension funding, the company exclusively tells Axios.",[],{"_key":15445,"_type":5246,"children":15446,"markDefs":15450,"style":5278},"f197ca63a35e",[15447],{"_type":5250,"marks":15448,"text":15449},[],"Why it matters: The fashion industry is among the highest emitting industries, and companies across the sector are seeking to address the issue in its textile supply chains to make progress towards net-zero.",[],{"_key":15452,"_type":5246,"children":15453,"markDefs":15457,"style":5278},"097f152fe5e8",[15454],{"_type":5250,"marks":15455,"text":15456},[],"How it works: Circ breaks down polymers used in textiles and separate the individual fibers that can be reused in new clothing",[],{"_key":15459,"_type":5246,"children":15460,"markDefs":15464,"style":5278},"5eef2d832517",[15461],{"_type":5250,"marks":15462,"text":15463},[],"Circ recycles textiles by breaking down polymers into individual fibers. Those fibers are res pun and used back in clothing production without creating new emissions.",[],{"_key":15466,"_type":5246,"children":15467,"markDefs":15471,"style":5278},"1152819fddf9",[15468],{"_type":5250,"marks":15469,"text":15470},[],"Details: European e-commerce group Zalando, Fortune 500 packaging company Avery Dennison, and Korean manufacturing corporation Youngone participated in the all-equity extension round.",[],{"_key":15473,"_type":5246,"children":15474,"markDefs":15483,"style":5278},"808152848964",[15475,15478,15480],{"_type":5250,"marks":15476,"text":15477},[],"• Existing investors 8090 Industries, Circulate Capital, Vodia Capital and City Light Capital also reupped in the round, which did not grant any additional board seats.",{"_type":5250,"marks":15479,"text":5667},[],{"_type":5250,"marks":15481,"text":15482},[],"• Bill Gates-founded Breakthrough Energy Ventures led Circ's s30 million Series Bin July.",[],{"_key":15485,"_type":5246,"children":15486,"markDefs":15490,"style":5278},"d122899794cf",[15487],{"_type":5250,"marks":15488,"text":15489},[],"Between the lines: Circ's newest investors allow it to double down on manufacturing and packaging partnerships.",[],{"author":15492,"logo":15493},"Megan Hernbroth, author of Axios Pro: Climate Deals",{"altText":10,"asset":15494,"bgColor":5388,"caption":10,"contain":10,"dimensions":15496,"dominant":15500,"hasAlpha":33,"hotspot":10,"lqip":15502,"originalFilename":15492},{"_ref":15495,"_type":13},"image-b7d8430432ffcc4965728afc527e106281275a35-1274x322-png",{"_type":16,"aspectRatio":15497,"height":15498,"width":15499},3.9565217391304346,322,1274,{"_type":21,"background":5388,"foreground":22,"population":15501,"title":22},0.23,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAFCAYAAABFA8wzAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA0klEQVR4nDXQzSoEYBTG8bkBN2E516FsbN0AG5KiyFcoNQ0lEjMNC8ZHJMZHITUrWzW3dH46dSxOZ\u002FOe\u002F\u002FN\u002F3gbGMI0nHGAWh9ivfYLjiNiKiDW8YYQXzGEeg4j4ypsGxrGOIfqYiYgdfETEHVYq6DoibnFU4FNc4AzPuMq7BE6lAbo1m9jFDx4yAG18lkUGTGC7WvUq+BGdBO5Vvay9WJY39fgSq2XYL8Os\u002F294jlbtAd4TmFWW0cQk7qtCmqRF\u002FmPORoFeI+K3AhciYqlg3wn+Ayj+YWqmRYizAAAAAElFTkSuQmCC","2023-03-01","\u002Fpress\u002Fexclusive-bev-backed-clothing-recycler-circ-nets-dollar25m",{"altText":10,"asset":15506,"bgColor":15508,"caption":10,"contain":10,"dimensions":15509,"dominant":15510,"hasAlpha":24,"hotspot":10,"lqip":15512,"originalFilename":15513},{"_ref":15507,"_type":13},"image-ac818b32b3b34bc8cbf7ed5943ce544b46d223c4-1200x1200-jpg","#70b161",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":15508,"foreground":22,"population":15511,"title":22},3.62,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAEDBAIH\u002F8QAIhABAAIBAgYDAAAAAAAAAAAAAQACEQMSBBMhIlFxMUGB\u002F8QAGAEAAgMAAAAAAAAAAAAAAAAAAQMAAgT\u002FxAAWEQEBAQAAAAAAAAAAAAAAAAAAARH\u002F2gAMAwEAAhEDEQA\u002FAPaUrp07jr9Svh7rqNbgZcEcVW\u002FOqItMfknWvVKtaIniJtYtaeWeIllRam464iMFoKj8g+5Dp03Z2mfURAvHWCIiFH\u002F\u002F2Q==","Exclusive: BEV-backed clothing recycler Circ nets $25M - Articles","Exclusive: BEV-backed clothing recycler Circ nets $25M",{"_id":15516,"content":15517,"publication":15658,"publishedDate":15669,"slug":15670,"tags":10,"thumbnail":15671,"title":15680},"gEAy8ueX6LmXi4Ket8p2Ri",[15518,15525,15529,15536,15546,15556,15563,15570,15577,15587,15597,15604,15611,15618,15627,15637,15644,15651],{"_key":15519,"_type":5246,"children":15520,"markDefs":15524,"style":5278},"ec9e66513d11",[15521],{"_type":5250,"marks":15522,"text":15523},[],"Sustainable fashion could be the next great green disruption",[],{"_key":15526,"_type":5246,"children":15527,"markDefs":15528,"style":5278},"adce87b606c6",[],[],{"_key":15530,"_type":5246,"children":15531,"markDefs":15535,"style":5278},"9f95afe774c5",[15532],{"_type":5250,"marks":15533,"text":15534},[],"In recent years the fashion industry has been widely criticized for unsustainable business practices. But it may be on the cusp of a revolution in how it sources materials based on reuse rather than new production. One company is at the forefront of this exciting trend, the sustainable fashion firm Circ. I spoke with Luke Henning, Chief Business Officer at Circ, about how he oversees the process of efficiently producing sustainable textiles, tracks sustainability information and raises vital funds. In his role he must combine financial expertise with solid investor communications and a vision of a new future for his industry – a combination that will become increasingly needed from finance leaders as they work toward building more sustainable businesses.",[],{"_key":15537,"_type":5246,"children":15538,"markDefs":15545,"style":5278},"15a20da8758b",[15539,15542],{"_type":5250,"marks":15540,"text":15541},[5517],"Jeff Thomson: ",{"_type":5250,"marks":15543,"text":15544},[],"Circ has developed a way to recycle textiles into virgin equivalent inputs for the textile industry, converting a linear system to a circular one. As Circ’s Chief Business Officer (CBO) how do you contribute to this strategy? What role does data play in enabling Circ’s mission? With your background in mathematics, how does data analytics factor into your role?",[],{"_key":15547,"_type":5246,"children":15548,"markDefs":15555,"style":5278},"894b8e21db1f",[15549,15552],{"_type":5250,"marks":15550,"text":15551},[5517],"Luke Henning: ",{"_type":5250,"marks":15553,"text":15554},[],"As CBO, I am accountable for our outward-facing activities with investors, brands and industry players. Working together as a tight-knit C-Suite team, we craft the message for the industry, consumers, and investors to educate on sustainability in fashion, what circularity means and ultimately why it is so vital that we must transform a polluting industry like fashion. I am often the voice of this message.",[],{"_key":15557,"_type":5246,"children":15558,"markDefs":15562,"style":5278},"6a249e1fc82b",[15559],{"_type":5250,"marks":15560,"text":15561},[],"Aside from traditional data used in research and development on the technical side of things, we also use data to measure the environmental impact of our process versus traditional virgin product manufacturing. One of the most commonly used tools is a life cycle assessment, which takes into account various factors such as energy use and logistics to evaluate a process to ensure that it’s a net positive for the environment. This can help drive decisions like the location of production assets.",[],{"_key":15564,"_type":5246,"children":15565,"markDefs":15569,"style":5278},"ae4f1279b856",[15566],{"_type":5250,"marks":15567,"text":15568},[],"I also interface with data analytics in assessing systems for tracking and tracing our products. This is a key area because fashion is riddled with misreporting, counterfeit products and false labeling. I need to find ways we can ensure that if a product says it contains Circ material, that it actually does, and that if we stamp it as recyclable, that it actually is.",[],{"_key":15571,"_type":5246,"children":15572,"markDefs":15576,"style":5278},"99686442eb81",[15573],{"_type":5250,"marks":15574,"text":15575},[],"Ironically, I hardly use my mathematics skills in my role. The heavy data analytics come in on the engineering and scientific research side of the business. Most of my modeling is used for capital table scenario analysis and review and related topics which, while convoluted, are not mathematically complex.",[],{"_key":15578,"_type":5246,"children":15579,"markDefs":15586,"style":5278},"bcea35c6f113",[15580,15583],{"_type":5250,"marks":15581,"text":15582},[5517],"Thomson: ",{"_type":5250,"marks":15584,"text":15585},[],"Circ has the ambitious goal of recycling 10 billion garments (representing 10% of the global apparel market) which will save more than 10 million trees by the year 2030. Yet there remains a gap between goals and actual realization of new methods of production and distribution that are more environmentally friendly, as passing on these costs to consumers is not feasible. Who in the ecosystem pays for all the green innovation? How can CFOs reconcile the need for short- term investment in return for long-term profitability while maintaining cost efficiencies?",[],{"_key":15588,"_type":5246,"children":15589,"markDefs":15596,"style":5278},"160a6db65461",[15590,15593],{"_type":5250,"marks":15591,"text":15592},[5517],"Henning: ",{"_type":5250,"marks":15594,"text":15595},[],"As a society, we pay for the lack of green innovation. The cost is just masked. All that is happening now is that the direct financial cost is more open and more likely directly attributed within an industry.",[],{"_key":15598,"_type":5246,"children":15599,"markDefs":15603,"style":5278},"8e05c37448b2",[15600],{"_type":5250,"marks":15601,"text":15602},[],"That being said, the only way you get true shifts in sustainability is if you make the transition as painless as possible, or you force it with regulation and level the playing field - which is coming. Circ’s process is designed to be able to compete on cost with virgin products without subsidy when producing at full scale. In the short to medium term, we will be charging a premium for circular materials. Substantial premiums will exist for circular products as a function of the supply and demand dynamics for these materials, and it will take many years to be able to replace virgin materials with circular ones.",[],{"_key":15605,"_type":5246,"children":15606,"markDefs":15610,"style":5278},"3345bffbc894",[15607],{"_type":5250,"marks":15608,"text":15609},[],"It’s not easy. We are disrupting one of the oldest industries that played a major part in the industrial revolution. We know what we’re doing is capital intensive and that “hard tech” generally takes longer which impacts timelines for returns. That means we have to be very thoughtful about the efficient usage of capital while de-risking and growing value as we transition into a company with long-term profitability. To attract capital, we need to ensure that the juice is worth the squeeze.",[],{"_key":15612,"_type":5246,"children":15613,"markDefs":15617,"style":5278},"2d7c8c05f43a",[15614],{"_type":5250,"marks":15615,"text":15616},[],"What draws investment to us is threefold: to ensure supply of a scarce commodity to reduce regulatory penalties; to gain market share through being able to offer sustainable products; and ultimately, because the technology acceptance model is so large, any company that can capture market share here with acceptable margins, will be an industrial giant.",[],{"_key":15619,"_type":5246,"children":15620,"markDefs":15626,"style":5278},"621c7b712b57",[15621,15623],{"_type":5250,"marks":15622,"text":15582},[5517],{"_type":5250,"marks":15624,"text":15625},[],"Capital markets are increasingly willing to commit money to promising ventures in sustainable business. This summer, Circ announced over $30 million in Series B funding by leading global apparel companies and venture capital firms, including Bill Gates-founded Breakthrough Energy Ventures. Can you discuss your role in raising these funds and how you were able to successfully communicate Circ’s vision and potential to investors? How should other CFOs in the startup space pursue capital? And what should CFOs in companies that invest in such ventures be looking for?",[],{"_key":15628,"_type":5246,"children":15629,"markDefs":15636,"style":5278},"e409cd83086f",[15630,15633],{"_type":5250,"marks":15631,"text":15632},[5517],"Henning",{"_type":5250,"marks":15634,"text":15635},[],": You need a strong and coherent message that clearly articulates why you are the category leader in your space. If you can do this, investors will share the opportunity with their network, and leads will start to build organically which is vital because raising funds is a numbers game. You need to get out there and talk to potential investors and not stop talking to new investors until the money is in the bank.",[],{"_key":15638,"_type":5246,"children":15639,"markDefs":15643,"style":5278},"6b26b643e2b3",[15640],{"_type":5250,"marks":15641,"text":15642},[],"My role was largely to foster these investor relationships and to have the first few rounds of calls with potential investors. You need to be qualifying investors as much as they are qualifying you or you end up wasting precious time. Once they are qualified, standard due diligence processes follow. For those in sustainability, you need to be able to answer three questions: Can we? Should we? Will we? The “can we” deals with the art of what is technologically possible. Is it even possible to do what you are attempting? The “should we” deals with the sustainability of your process. Is this more environmentally friendly than virgin alternatives? The “will we” deals with the economics of the solution.",[],{"_key":15645,"_type":5246,"children":15646,"markDefs":15650,"style":5278},"211bfd49066f",[15647],{"_type":5250,"marks":15648,"text":15649},[],"If you cannot compete on price or be close on price to the alternatives, then you will struggle to attract enough customers for wide-scale deployment. If you cannot answer yes to all three questions, you will struggle to raise the funding you need to build your business.",[],{"_key":15652,"_type":5246,"children":15653,"markDefs":15657,"style":5278},"f5ecab4b529f",[15654],{"_type":5250,"marks":15655,"text":15656},[],"My guidance is pretty straightforward. Look for investments, in viable technologies, that match a long-term macro thesis, and then find the best team executing in that space. Zigs and zags are expected in the venture world, and you need to be confident in the people leading the organization and their ability to navigate uncertainty and pivot as needed.",[],{"author":15659,"logo":15660},"Jeff Thomson",{"altText":10,"asset":15661,"bgColor":5388,"caption":10,"contain":10,"dimensions":15663,"dominant":15666,"hasAlpha":33,"hotspot":10,"lqip":15668,"originalFilename":15659},{"_ref":15662,"_type":13},"image-539bf4db78e11593f27e6c7710cb439258e8d246-364x92-png",{"_type":16,"aspectRatio":15497,"height":15664,"width":15665},92,364,{"_type":21,"background":5388,"foreground":22,"population":15667,"title":22},0.41,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAFCAYAAABFA8wzAAAACXBIWXMAAAsTAAALEwEAmpwYAAABJ0lEQVR4nC1QS0pDQRB8BxDxtxIP4CkUwZV\u002FUVyIggs3olEhGxWNUYwmAUGJQYKICF4ukEUyzHRVzVs8GXiLprup6u6qzgC8m9m3mVWdc8cAlkIIc8PhcMo5NxNCmAWwDKAZQjhzzs33+\u002F2xwWAwnvCiKCZSXRTF5Gg0ms4A1El2JB2Z2Z6ZHZBcJ7lKclfSIYAKyS6AVsLNbCEdCSFsk9wguZLCzBYzklcluRJjvCR5DeBUUjPP8888z19IVgG8SmpLei5zu5ytSqpLeiJ5nkl6lPSRFMYY09J7kheSOjHGP0kPSVVyIqkhqRVj7JH8SgtIbgE4AfBG8icp7JhZL4SwSXLNzG699zfpqpl1U5+see\u002FvEpdkLTkA0PDe15xzO2a2X77u9x+sGUp8T39fLwAAAABJRU5ErkJggg==","2023-01-20","\u002Fpress\u002Fbuilding-the-circular-economy-finance-leadership-in-the-sustainable-fashion-revolution",{"altText":10,"asset":15672,"bgColor":15674,"caption":10,"contain":10,"dimensions":15675,"dominant":15676,"hasAlpha":24,"hotspot":10,"lqip":15678,"originalFilename":15679},{"_ref":15673,"_type":13},"image-c5eddbd88126ccfd25fe506561812b6a98b78398-1200x1200-jpg","#ccbca4",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":15674,"foreground":158,"population":15677,"title":22},58.18,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAQHAQIDBv\u002FEACQQAAICAQMCBwAAAAAAAAAAAAECAAMEBRESQVEGExQhIlJh\u002F8QAFwEBAQEBAAAAAAAAAAAAAAAAAQIEBf\u002FEAB0RAAIBBAMAAAAAAAAAAAAAAAABAgMREiEEQfD\u002F2gAMAwEAAhEDEQA\u002FALMy8unETle4X87yBp+tU3lxYQg5fE8gRIvjjDXJ0lQ7rUhsHO3qqzz+fg11ZukvpIUr5oVlrO4dfs05rpye7l1OWqc8Mb+6LABBAIO4MTI2AAAAA6CIWNRpdUl1TV2qHRhsQR7GcMLAxsLf01Spv2iIptEuEW02tkqIiBZ\u002F\u002F9k=","Building The Circular Economy: Finance Leadership In The Sustainable Fashion Revolution - Articles","Building The Circular Economy: Finance Leadership In The Sustainable Fashion Revolution",{"_id":15682,"content":15683,"publication":16027,"publishedDate":16032,"slug":16033,"tags":10,"thumbnail":16034,"title":16043},"bmpX1k52gftsvVwVz7VuRt",[15684,15696,15703,15710,15717,15724,15731,15738,15745,15752,15759,15766,15773,15780,15787,15794,15801,15808,15815,15822,15829,15836,15843,15850,15857,15864,15871,15878,15885,15892,15899,15906,15913,15920,15927,15934,15941,15948,15955,15962,15969,15976,15983,15990,15997,16004,16011,16018,16022],{"_key":15685,"_type":5246,"children":15686,"markDefs":15695,"style":5278},"0bff9625ab37",[15687,15690,15692],{"_type":5250,"marks":15688,"text":15689},[],"Meet the people at the forefront of sustainability, hand selected by Vogue",{"_type":5250,"marks":15691,"text":5667},[],{"_type":5250,"marks":15693,"text":15694},[],"Business editors.",[],{"_key":15697,"_type":5246,"children":15698,"markDefs":15702,"style":5278},"80bdf0aa9a23",[15699],{"_type":5250,"marks":15700,"text":15701},[],"Progress towards reducing fashion's devastating impact on people and the planet can, at times, feel frustratingly slow. Yet sustainability's most ardent advocates never give up on the hope of facilitating meaningful change for the industry. In this category, we celebrate the people challenging traditional ways of thinking and working and those innovating for a brighter future and the prospect of an industry that has a positive impact.",[],{"_key":15704,"_type":5246,"children":15705,"markDefs":15709,"style":5278},"074299301a38",[15706],{"_type":5250,"marks":15707,"text":15708},[5517],"NazmaAkter - Founder and President, Awaj Foundation and Sommilito Garments Sramik Federation",[],{"_key":15711,"_type":5246,"children":15712,"markDefs":15716,"style":5278},"1f1fc9914272",[15713],{"_type":5250,"marks":15714,"text":15715},[],"Most advocacy around the fashion industry's labour and environmental practices is driven by campaigns or non-profit organisations that frame their messaging for audiences in wealthy countries, inviting consumers to pressure the brands they buy from to change their ways. Rarely do consumers hear from garment workers directly. Nazma Akter, a union organiser and former child garment worker, who grew up working in factories alongside her mother, has convinced global brands to listen. She makes sure garment workers are represented at global conferences, helped to push for Bangladesh, gradually between 2010 and 2018, to double the minimum wage for textile workers, and trains women on bargaining tactics and to advocate for themselves in both the workplace and at home. Dozens of women she has trained have gone on to negotiate collective bargaining agreements of their own.",[],{"_key":15718,"_type":5246,"children":15719,"markDefs":15723,"style":5278},"a811b4371073",[15720],{"_type":5250,"marks":15721,"text":15722},[5517],"Petri Alava - Founder, Infinited Fiber Co.",[],{"_key":15725,"_type":5246,"children":15726,"markDefs":15730,"style":5278},"b801b8b23325",[15727],{"_type":5250,"marks":15728,"text":15729},[],"Petri Alava's lnfinited Fiber Co., which he founded in Finland in 2015, has developed technology to recycle textile and paper waste into fibres that can be woven into new cloth, potentially helping textile production to become compatible with a circular economy. The company says it uses responsible chemistry and eliminates the need for carbon disulfide, a hazardous chemical used in conventional viscose production, and has investors including Adidas and H&M Group. With construction of its first commercial production facility underway, the trademarked Infinna fibres have been used to make denim, jersey, French terry and other woven fabrics. Aiava, who is known as an entrepreneur more than an inventor - juggling businesses that range from a municipal waste recycler to grain storage logistics to a Finnish publishing company - is now intent on licensing lnfinited's technology to producers of pulp and viscose fibres.",[],{"_key":15732,"_type":5246,"children":15733,"markDefs":15737,"style":5278},"2c30e66ccbef",[15734],{"_type":5250,"marks":15735,"text":15736},[5517],"Greg Altman and Rebecca Lacouture - Co-founders, Evolved By Nature",[],{"_key":15739,"_type":5246,"children":15740,"markDefs":15744,"style":5278},"b9bb874dbe1d",[15741],{"_type":5250,"marks":15742,"text":15743},[],"It's one thing for scientists and advocates to inform consumers about fashion's use of toxic chemicals and to pressure the industry to do away with them. Replacing them is another story, as demand continues for attributes such as water-resistant workout clothes or long­lasting eyeliner. From their lab outside Boston, Greg Altman, Rebecca Lacouture and their team have developed ways to take compounds found naturally in silk and programme them to give fabrics and cosmetics the same properties as some of the world's harshest chemicals. Founded in 2013, Evolved by Nature makes \"activated silk\" formulations that can replace PFAS or \"forever chemicals\", among other hazardous or unwanted substances. The company, which also works with industries beyond textiles and cosmetics, such as pharmaceuticals, is gaining ground in the fashion supply chain globally: its technology is used in textile mills, including Billion Rise and Apex, which make polyester and nylon fabric blends for performance wear, underwear and lingerie for multiple brands; in leather tanneries including Richard Hoffmans; and is the basis of the formulas in Michael Strahan's new skincare line, Daily Defense, launched in September, as well as Evolved By Nature's own skin barrier repair product launched in October.",[],{"_key":15746,"_type":5246,"children":15747,"markDefs":15751,"style":5278},"b8246c4ef597",[15748],{"_type":5250,"marks":15749,"text":15750},[5517],"Chloe Asaam - Designer and Program and Operations Manager, The Or Foundation",[],{"_key":15753,"_type":5246,"children":15754,"markDefs":15758,"style":5278},"fc7baf9d7f81",[15755],{"_type":5250,"marks":15756,"text":15757},[],"Chloe Asaam wears many hats, and most of them bear the same theme: honouring the women who came before her, celebrating those who may follow and linking it all together through fashion and culture. Based in Accra, Ghana, she calls herself a designer, researcher and humanitarian. The Gucci Design Fellowship finalist works with the Or Foundation to not only educate the worldabout the reality of where its old, discarded clothes end up but also to create community-driven solutions for dealing with it. A priority is providing young women in Accra with \"holistic support\" and alternatives to the dangerous but very common practice of carrying bales of secondhand clothes on their heads through the markets. She helped the OR Foundation create an apprenticeship placement program that connects women with local designers and industry professionals and offers support for women interested in starting their own businesses. The programme also offers resources such as financial literacy, women's rights and reproductive health classes. Asaam gives voice, through her social media platforms and elsewhere - including as a member of the Board of Fashion Ghana - to the complexities involved in criticising fast fashion, people who buy it, and the relationship between African communities and Western fashion brands.",[],{"_key":15760,"_type":5246,"children":15761,"markDefs":15765,"style":5278},"2d953d7da814",[15762],{"_type":5250,"marks":15763,"text":15764},[5517],"Ayesha Barenblat - Founder and CEO, Remake",[],{"_key":15767,"_type":5246,"children":15768,"markDefs":15772,"style":5278},"fc3d4e5450b8",[15769],{"_type":5250,"marks":15770,"text":15771},[],"Advocacy organisation Remake wants to turn fashion into a force for good, and Ayesha Barenblat is the founder and CEO leading the charge. When the Covid-19 pandemic left thousands of garment workers without wages as brands and retailers refused to pay their suppliers, Remake stepped in to help them recoup lost funds. Its #PayUp social media campaign recovered $2.42 billion in unpaid contracts and exposed how brands in the Global North were treating their suppliers in the Global South. In the aftermath of the #PayUp campaign, Remake launched its own manifesto, designed to challenge these relationships and encourage brands to do better. Its mandates include: keep workers safe, be transparent, give workers centre stage, sign enforceable contracts, end starvation wages, and help pass laws. On that note, Remake helped to develop the Fabric Act's worker rights provisions alongside US Senator Kirsten Gillibrand. The non­profit has also raised $152,000 in direct relief for garment workers worldwide and now has 1,437 ambassadors working across 75 countries.",[],{"_key":15774,"_type":5246,"children":15775,"markDefs":15779,"style":5278},"a9f724ee1492",[15776],{"_type":5250,"marks":15777,"text":15778},[5517],"Nicole Bassett - Co-founder, The Renewal Workshop",[],{"_key":15781,"_type":5246,"children":15782,"markDefs":15786,"style":5278},"bb45b17881c7",[15783],{"_type":5250,"marks":15784,"text":15785},[],"Repair services are catching on in fashion, but before circularity was an industry buzzword, The Renewal Workshop was laying the groundwork to make it a reality. Co-founder Nicole Bassett has been pushing the repair agenda in fashion for over a decade now, recognising that brands and consumers alike have spent years filling up the world's landfills with clothes that are perfectly usable if they can just have a ripped seam mended or broken zipper replaced. She had the idea for The Renewal Workshop while working in the apparel industry, where she saw firsthand its large volumes of waste, as well as a lack of any systems or processes for dealing with it or preserving its value. She invited Jeff Denby to join her in starting a business to fill that gap, and over the years, The Renewal Workshop has not only offered product repairs - or renewal, as they like to put it - for brands from Prana, Carhartt and The North Face to Mara Hoffman and Lo & Sons, but invited them in to see the process with the goal of designing better, more durable goods from the start. The company's acquisition by logistics company Bleckmann for an undisclosed amount earlier this year indicated the industry is recognising the growing demand to build capacity to repair. Bassett, who spends much of her time thinking about how fashion can achieve not only circularity but degrowth, is a key visionary behind it all. With another partner, she recently launched a separate service, Cascade Circular, aimed at helping brands build internal capacity to \"think and work with a circular lens\".",[],{"_key":15788,"_type":5246,"children":15789,"markDefs":15793,"style":5278},"0da5e13fd081",[15790],{"_type":5250,"marks":15791,"text":15792},[5517],"Rebecca Burgess - Founder, Fibershed",[],{"_key":15795,"_type":5246,"children":15796,"markDefs":15800,"style":5278},"69040653576e",[15797],{"_type":5250,"marks":15798,"text":15799},[],"If you've heard of regenerative agriculture or noticed the surge of fashion brands making claims about knowing where your cotton or wool clothes come from, you may have Rebecca Burgess to thank. Since challenging herself in 2010 to develop a personal wardrobe made entirely within a 150-mile radius - including fibres, dyes and labour - the non­profit she founded as a result of that work, Fibershed, has grown into a world-renowned network of local textile producers, researchers and supporters. The California-based organisation has worked with brands including The North Face and Coyuchi and, in September, launched a cooperative with farmers and brands including Reformation, Outerknown and Mate the Label to increase adoption of regenerative agriculture in the fashion industry, in part by asking - and enabling - brands to share the risks inherent in agriculture that farmers are typically forced to bear alone.",[],{"_key":15802,"_type":5246,"children":15803,"markDefs":15807,"style":5278},"2b63b457c61a",[15804],{"_type":5250,"marks":15805,"text":15806},[5517],"Nishanth Chopra - Founder, Oshadi",[],{"_key":15809,"_type":5246,"children":15810,"markDefs":15814,"style":5278},"bece801cc4b9",[15811],{"_type":5250,"marks":15812,"text":15813},[],"Regenerative agriculture is a growing area of focus within fashion's climate efforts. But for brands to source more regeneratively grown materials, more materials have to be grown regeneratively. Nishanth Chopra is doing the work. The designer, who grew up around textiles - his family has worked in the sector in India for over 60 years - launched the womenswear label Oshadi in 2016 and soon realised he wanted to operate outside the traditional fashion business model. He expanded to create a cooperative in India, employing local farmers to grow cotton using traditional, regenerative practices. The farm supplies cotton to his own brand and a growing number of others - and increasing demand allows him to continue expanding supply, which in climate terms means more acres of soil that are sequestering carbon rather than releasing it into the air. In just the first year, the farm grew from five to 50 acres and now is an estimated 250 acres. Brands are now looking to partner with Oshadi in new and engaging ways. California label Christy Dawn, for instance, worked with the cooperative last year to create a community-supported agriculture (CSA)-like model for fashion, allowing the farmer to connect directly with the consumer as well as the brand. Other brand partnerships are expected to launch soon.",[],{"_key":15816,"_type":5246,"children":15817,"markDefs":15821,"style":5278},"bb28f07e89cc",[15818],{"_type":5250,"marks":15819,"text":15820},[5517],"Marsha Dickson - President and Co-founder, Better Buying Institute",[],{"_key":15823,"_type":5246,"children":15824,"markDefs":15828,"style":5278},"dfd3a9fd32b3",[15825],{"_type":5250,"marks":15826,"text":15827},[],"When brands get called out for labour or environmental abuses in their supply chain, they typically issue statements to say they have rigorous standards that they expect suppliers to meet. But for suppliers to meet those standards, they have to cover the costs involved in doing so - whether it's maintaining a safe workplace, paying workers decent wages or investing in wastewater treatment equipment or other technology to reduce environmental impacts. That's prohibitively costly for many, whose margins are too thin to cover the kinds of investments needed. What results is a discrepancy between the kinds of practices that brands say they want and those their prices actually pay for. Marsha Dickson, an academic who spent years researching social responsibility in the apparel supply chain and building collaborations between brands, industry associations, suppliers, policymakers, advocacy groups and others, has brought that gap to the forefront with the Better Buying Institute. The non-profit she founded in 2015 has changed how many of the fashion industry's buying contracts are written and has elevated suppliers in the conversation by creating a platform for them to rate, anonymously, their clients' purchasing practices.",[],{"_key":15830,"_type":5246,"children":15831,"markDefs":15835,"style":5278},"6647402912ff",[15832],{"_type":5250,"marks":15833,"text":15834},[5517],"Beth Esponnette - Co-founder, Unspun",[],{"_key":15837,"_type":5246,"children":15838,"markDefs":15842,"style":5278},"1cf189afb9b9",[15839],{"_type":5250,"marks":15840,"text":15841},[],"Repulsed by the sheer volumes of fabric waste in her first jobs as a fashion designer, Beth Esponnette became an inventor. Her high-tech vision of the future of fashion manufacturing eliminates cutting rooms and instead employs robotics and a version of 3D printers that use yarn rather than polymers. The approach may be an outgrowth of her untraditional path to fashion design: she studied fibre science and apparel design at Cornell University in New York before earning a master's degree in design at Stanford University. San Francisco-based Unspun Inc., which she founded in 2015 while moonlighting as a professor of product design at the University of Oregon, uses scanners and proprietary software to create a garment pattern. A 3D weaving machine is now being developed to weave an entire garment, leaving zero waste.",[],{"_key":15844,"_type":5246,"children":15845,"markDefs":15849,"style":5278},"76ddb7f8e111",[15846],{"_type":5250,"marks":15847,"text":15848},[5517],"Linda Greer - Senior Scientist and Health Programme Director, Clean by Design",[],{"_key":15851,"_type":5246,"children":15852,"markDefs":15856,"style":5278},"17a9a2b64fb2",[15853],{"_type":5250,"marks":15854,"text":15855},[],"The fashion industry has come under scrutiny in recent years for its use of toxic substances and is taking strides to eliminate or reduce them in some areas, even if progress is patchy at best. Linda Greer, an environmental scientist with a PhD in environmental toxicology, has spearheaded the industry's focus on reducing its reliance on chemicals. From her role as senior scientist and health programme director at the environmental non-profit Natural Resources Defense Council (NRDC), she founded a programme in 2009, Clean by Design, to identify and promote opportunities in the supply chain to reduce energy, water and chemical usage - and generate cost savings in the process.",[],{"_key":15858,"_type":5246,"children":15859,"markDefs":15863,"style":5278},"0c3ca6cc6223",[15860],{"_type":5250,"marks":15861,"text":15862},[],"It grew out of work she was doing on global mercury pollution, which brought her to China - where she saw how much industrial pollution was going unaddressed, with the apparel sector sector \"distinguishing itself as a very large source\" of China's water pollution at the time, she says. \"I was simply 'following the pounds' of pollution as industry left the US and moved abroad.\" Clean by Design gained traction quickly and has since been adopted by mills and factories around the world and multinational brands from New Balance to Gucci and Bottega Veneta. Greer sparked such change in the industry, Stella McCartney wrote a piece about her for Vanity Fair.",[],{"_key":15865,"_type":5246,"children":15866,"markDefs":15870,"style":5278},"50592d3a30d4",[15867],{"_type":5250,"marks":15868,"text":15869},[5517],"Kimberly M Jenkins - Professor, Parsons School of Design",[],{"_key":15872,"_type":5246,"children":15873,"markDefs":15877,"style":5278},"29df8d3de23d",[15874],{"_type":5250,"marks":15875,"text":15876},[],"Want to know why we wear what we do? Ask multi­hyphenate Kimberly M Jenkins, a professor, researcher and consultant who specialises in just that: studying the impact of fashion through the lenses of politics, race, psychology and anthropology. Through her work as a university professor, Jenkins is shaping the next generation of fashion professionals, helping to decolonise the fashion curriculum. She is currently a part-time lecturer at Parsons School of Design, having formerly taught at the Pratt Institute and Toronto Metropolitan University. In 2021, Jenkins founded Artis Solomon, an education consultancy shaping a more intelligent fashion system, of which she is the CEO. Its signature resource - The Fashion and Race Database - was first established in 2017 to expand the narrative of fashion history and challenge the misrepresentation that saw marginalised voices, designers and creatives overlooked for so long. In 2022, The Fashion and Race Database partnered with Tommy Hilfiger to launch a new podcast series, The Invisible Seam: Unsung Stories of Black Culture and Fashion.",[],{"_key":15879,"_type":5246,"children":15880,"markDefs":15884,"style":5278},"618f7135800e",[15881],{"_type":5250,"marks":15882,"text":15883},[5517],"Bobby Kolade - Founder, Buzigahill",[],{"_key":15886,"_type":5246,"children":15887,"markDefs":15891,"style":5278},"c57ebaf5c5f5",[15888],{"_type":5250,"marks":15889,"text":15890},[],"Bobby Kolade has designed for major brands and founded an eponymous label in Berlin, which reached the Woolmark Prize final in 2015, but his next act is much more ambitious. For its first project, upcycling brand Buzigahill takes clothes bought from the secondhand market in Uganda - where Kolade was raised - and redesigns them for customers in the Global North. The subversive take on upcycling is a response to the environmental and humanitarian impacts of the unwanted, used clothing piling up in Africa, dubbed \"waste colonialism\" by academics. This has surged in recent years, as brands in the Global North offer take-back programmes, often shipping these garments to countries across the Global South instead of processing them domestically. Kolade co-wrote and hosted the Ugandan podcast Vintage or Violence, which investigates the local textile industry and the impact of secondhand clothing imports on it. He also founded Aiduke Clothing Research, a Kampala-based non-profit pushing for local production and access to markets.",[],{"_key":15893,"_type":5246,"children":15894,"markDefs":15898,"style":5278},"95651c55fd61",[15895],{"_type":5250,"marks":15896,"text":15897},[5517],"Peter Majeranowski - President, Circ",[],{"_key":15900,"_type":5246,"children":15901,"markDefs":15905,"style":5278},"119761841ea6",[15902],{"_type":5250,"marks":15903,"text":15904},[],"Textile recycling company Circ goes by the saying, \"We have all the clothing we need to make all the clothing we'll ever need.\" Experts estimate that less than 1 percent of clothing today can be recycled, and it is thought to account for the fastest-growing category of municipal waste. So, the ability to recycle old textiles into new ones is crucial for fashion to meet just about any of the ambitious sustainability goals it has set for itself. Peter Majeranowski first became interested in alternative energy during his years in the US Navy, where his job was to board ships smuggling oil out oflraq - and, seeing the risks associated with fossil fuels, developed with now-chief technology officer Iulian Bobe a hydrothermal pressure process for breaking down plant matter that they eventually realised would work on clothing. At Circ, he leads a team that has developed a process for recycling not only cotton and polyester - the most widely used fibres in the world - but also poly-cotton blends. The Virginia-based company, which operates a pilot facility and plans to open its first commercial-scale factory in 2025, has received investment from Patagonia and Inditex, among others. If brands can scale this technology, they could start recycling many of the clothes they've already made, in addition to future clothes that will theoretically be designed with recycling compatibility in mind.",[],{"_key":15907,"_type":5246,"children":15908,"markDefs":15912,"style":5278},"a4feb89a6f22",[15909],{"_type":5250,"marks":15910,"text":15911},[5517],"Neeka and Leila Mashouf - Co-founders, Rubi Technologies",[],{"_key":15914,"_type":5246,"children":15915,"markDefs":15919,"style":5278},"947703534dee",[15916],{"_type":5250,"marks":15917,"text":15918},[],"Considering the majority of fashion's environmental impact is generated in manufacturing the materials used to make our clothes, it's not enough to just make existing materials more efficiently. The industry needs a full transformation. Neeka and Leila Mashouf­, scientists as well as twin sisters from the family behind global women's retailer Bebe - have developed a process for making textiles out of greenhouse gases, sequestering carbon rather than releasing it. That's a feat, but they are working to ensure their startup Rubi Technologies, which was one of five recipients of the H&M Foundation's 2022 Global Change Award, doesn't put out technological innovation for the sake of innovation. They have a dedicated ethos to actually solving a problem and not swapping one crisis for another: they're making sure their textiles don't use harmful chemicals during production, don't shed microfibres once they're made and don't feed into an industry that will only use its fibres to tell a positive story - as opposed to changing its ways.",[],{"_key":15921,"_type":5246,"children":15922,"markDefs":15926,"style":5278},"5e5c1e0e82cc",[15923],{"_type":5250,"marks":15924,"text":15925},[5517],"Ngozi Okaro - Founder, Custom Collaborative",[],{"_key":15928,"_type":5246,"children":15929,"markDefs":15933,"style":5278},"e03d1a9339a5",[15930],{"_type":5250,"marks":15931,"text":15932},[],"With her laser focus on supporting women and making the fashion industry a more sustainable, equitable place (although she might call that description redundant), Ngozi Okaro is changing the industry from the inside out. Through the organisation she founded in New York in 2016, Custom Collaborative, Okaro identifies women from marginalised local communities who have vision, talent and ambition and finds ways to make space for them in the industry. Whether it's training fashion companies on equity and inclusion or working on policy efforts such as New York Senator Gillibrand's Fabric Act and Senate Bill 62 in California, Okaro pushes people in powerful positions to stop treating marginalised women as a \"cause\" and to remember that creative minds and visionaries can come from anywhere and that the world is better off if and when it listens to them. Her face was illuminated on a giant Nasdaq billboard in Times Square last year as one of 10 grant recipients from the Conscious Fashion Campaign to \"women social entrepreneurs transforming the fashion industry\".",[],{"_key":15935,"_type":5246,"children":15936,"markDefs":15940,"style":5278},"58045de5f073",[15937],{"_type":5250,"marks":15938,"text":15939},[5517],"La Rhea Pepper - Founder, Textile Exchange",[],{"_key":15942,"_type":5246,"children":15943,"markDefs":15947,"style":5278},"6d1daf270dc0",[15944],{"_type":5250,"marks":15945,"text":15946},[],"Fast becoming a household name for anyone working in fashion, Textile Exchange is moving the needle on the industry's approach to fabric sourcing. The single biggest obstacle to companies changing their fibre sourcing is cost: changing how farmers grow cotton or produce wool, or even a brand choosing cotton over polyester, all have price tag implications. The bottom­line impacts are often the overriding factor in business decisions, even if they wreak havoc on the environment. That's why Textile Exchange founder La Rhea Pepper talks constantly, fearlessly, about the need for a paradigm shift: to focus more on values, and less on dollar costs. \"Brands hold the key to market transformation by creating the paradigm shift from a price- to a value-based system,\" she told Vogue Business last year.",[],{"_key":15949,"_type":5246,"children":15950,"markDefs":15954,"style":5278},"efc017112251",[15951],{"_type":5250,"marks":15952,"text":15953},[5517],"Kate Raworth - Author, Doughnut Economics",[],{"_key":15956,"_type":5246,"children":15957,"markDefs":15961,"style":5278},"95aa46038401",[15958],{"_type":5250,"marks":15959,"text":15960},[],"Kate Raworth - author of the internationally best­selling book Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist - is a self-described \"renegade economist\". She holds positions at Oxford University's Environmental Change Institute, Amsterdam University of Applied Sciences, and the World Health Organisation Council on the Economics of Health for All. As degrowth becomes a critical conversation in fashion's bid to bring production and consumption in line with planetary boundaries, Raworth's book should be on every industry professional's reading list. She developed the \"doughnut\" of social and planetary boundaries as a \"compass for human progress this century\". The inner ring outlines the minimum social foundations we need to ensure a good life for all, including healthcare, housing and a political voice. The outer ring provides a hard stop for growth, with environmental boundaries we must live within, such as climate change, biodiversity loss and air pollution. The doughnut in between is where we should aim to live. In 2019, Raworth launched the Doughnut Economics Action Lab to turn this framework into reality. Now, she is working with the British Fashion Council to develop a circular fashion economy, accelerating the industry's attempts to meet the Paris Climate Agreement.",[],{"_key":15963,"_type":5246,"children":15964,"markDefs":15968,"style":5278},"434965a49444",[15965],{"_type":5250,"marks":15966,"text":15967},[5517],"Nicole Rycroft - Founder and Executive Director, Canopy",[],{"_key":15970,"_type":5246,"children":15971,"markDefs":15975,"style":5278},"6db23ae1497e",[15972],{"_type":5250,"marks":15973,"text":15974},[],"Before the world started to understand that man­made cellulosic fibres, a category of fibres that includes rayon and viscose, was driving rampant deforestation around the world, it thought rayon was an eco-friendly fibre made from bamboo. A former physiotherapist and elite-level athlete, Nicole Rycroft saw the connection between felled trees and full closets and started talking with fashion brands. Eventually, CanopyStyle was born, a campaign that counts brands from Stella McCartney to Eileen Fisher among its most ardent supporters. The campaign is housed at forest advocacy non-profit Canopy, which Rycroft also founded and directs, and where she has driven a similar shift in the paper sector. CanopyStyle has not only put fashion's role in the destruction of the world's most precious forests on the industry's agenda, but it is also a key force behind the fast­accelerating quest for \"next-gen\" materials. Fuelled by Rycroft's passion and expertise, Canopy is sounding an alarm about the problem while also presenting viable solutions.",[],{"_key":15977,"_type":5246,"children":15978,"markDefs":15982,"style":5278},"f38a4693f50d",[15979],{"_type":5250,"marks":15980,"text":15981},[5517],"Marine Serre - Fashion Designer",[],{"_key":15984,"_type":5246,"children":15985,"markDefs":15989,"style":5278},"7abd7dfc71d6",[15986],{"_type":5250,"marks":15987,"text":15988},[],"Most designers come up with a vision for a product and then figure out how to make it \"sustainably\". French designer Marine Serre works in the reverse. Her fabrics warehouse, a stone's throw from the building that houses her studio, is full - to the ceiling, every shelf to capacity - of used textiles. Worn T-shirts, cream-coloured eyelet-lace pillowcases, scarves and rolls of deadstock fabrics are all sitting, for weeks or years at a time, waiting to be used in an upcoming collection. Rather than look for new fabrics to bring her vision for a garment to life, she looks to existing fabrics to inform the vision from the start. And it seems to be working: Serre is one of the buzziest designers in fashion right now.",[],{"_key":15991,"_type":5246,"children":15992,"markDefs":15996,"style":5278},"1220ac94c7a4",[15993],{"_type":5250,"marks":15994,"text":15995},[5517],"Mathilda Tham and Kate Fletcher - Co-founders, Union of Concerned Researchers in Fashion",[],{"_key":15998,"_type":5246,"children":15999,"markDefs":16003,"style":5278},"6248881ea778",[16000],{"_type":5250,"marks":16001,"text":16002},[],"Making fashion sustainable is one of the industry's biggest challenges, but there are very few tangible solutions to make that a reality. The Earth Logic Fashion Action Research Plan, first published in December 2019, is a shareable document developed by academics Kate Fletcher and Mathilda Tham, co­founders of the Union of Concerned Researchers in Fashion - along with Lynda Grose and Timo Rissanen - which released its own manifesto in 2018 and has over 400 members. The plan advocates for an \"Earth-first\" approach, built around the idea that \"without a healthy planet, all activities will cease\". Swapping the economic growth logic for earth logic means making decisions based on environmental and ecological sustainability rather than profitability. The plan, and the values underpinning it, have informed conversations about degrowth, been used as a framework for fashion education, and become the foundation of three PhDs. Earth logic brings together the many loose threads of solutions to unsustainable consumption, including regenerative agriculture, resale, rental, repair and recycling. But it also challenges the aspirations and desires spurring fashion on, encouraging people to think locally, lean on tradition and craft, and build local fashion centres that work for the community and environment instead of dictating to them.",[],{"_key":16005,"_type":5246,"children":16006,"markDefs":16010,"style":5278},"3016962087bb",[16007],{"_type":5250,"marks":16008,"text":16009},[5517],"Rebecca van Bergen - Founder, Nest",[],{"_key":16012,"_type":5246,"children":16013,"markDefs":16017,"style":5278},"d3729a52b681",[16014],{"_type":5250,"marks":16015,"text":16016},[],"For all of the concerns about working conditions and wages for garment workers and safety at the factories they work in, there's a subset of the fashion labour force with even less protection that sits much further from the public eye. Homeworkers with skills from hand embroidery to traditional Japanese shibori dyeing make up an informal economy that many industries, fashion included, have largely denied even exists. This drives workers further underground, which leaves them even more vulnerable to abuses and neglect. Rebecca van Bergen has brought this issue to the surface. In founding the non­profit Nest, she has transformed homeworkers' needs from a hidden list of concerns to established baseline requirements that major brands - from Hermes to Target - now pay attention to.",[],{"_key":16019,"_type":5246,"children":16020,"markDefs":16021,"style":5278},"eef8fc980be7",[],[],{"_key":16023,"_type":6631,"caption":16024,"includeCaption":24,"markDefs":10,"media":16025},"d7423c99a8cd",{"position":6633},{"data":16026,"type":88},{"altText":10,"asset":10,"bgColor":10,"caption":10,"contain":24,"dimensions":10,"dominant":10,"hasAlpha":10,"hotspot":10,"lqip":10,"originalFilename":10},{"author":5505,"logo":16028},{"altText":10,"asset":16029,"bgColor":5373,"caption":10,"contain":10,"dimensions":16030,"dominant":16031,"hasAlpha":33,"hotspot":10,"lqip":8587,"originalFilename":5593},{"_ref":8580,"_type":13},{"_type":16,"aspectRatio":8582,"height":8583,"width":8584},{"_type":21,"background":5373,"foreground":22,"population":8586,"title":22},"2022-12-09","\u002Fpress\u002Fthe-vogue-business-100-innovators-sustainability-thought-leaders",{"altText":10,"asset":16035,"bgColor":16037,"caption":10,"contain":10,"dimensions":16038,"dominant":16039,"hasAlpha":24,"hotspot":10,"lqip":16041,"originalFilename":16042},{"_ref":16036,"_type":13},"image-93586a520522dc755221ccc0c4e0b39785d07eb7-1080x1080-jpg","#0444b4",{"_type":16,"aspectRatio":5623,"height":97,"width":97},{"_type":21,"background":16037,"foreground":22,"population":16040,"title":22},5.55,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQADAAAAAAAAAAAAAAAAAAQDBQf\u002FxAAjEAACAgIBBAIDAAAAAAAAAAABAgADBBEhEhMxQQUVMlGx\u002F8QAFwEBAQEBAAAAAAAAAAAAAAAAAgMFBv\u002FEAB0RAAICAgMBAAAAAAAAAAAAAAABAzECEhETQSH\u002F2gAMAwEAAhEDEQA\u002FAOFvgPYrKlnPO5IytRX3Qy2BQEOv3Lq7nqNzs4ZU5YAfyQWXpbW1dfUpJDbYTu8tVVmHhs\u002FjoxD5AVlh2\u002FJ3Es+pXJAsWzyPcQ6y+D7IPSvIcubUIAVk2dCa3MQJUGXg61ERyEobQx8m3o\u002FL3ERAm+CrxXNH\u002F9k=","The Vogue Business 100 Innovators: Sustainability thought leaders - Articles","The Vogue Business 100 Innovators: Sustainability thought leaders",{"_id":16045,"content":16046,"publication":16352,"publishedDate":16362,"slug":16363,"tags":10,"thumbnail":16364,"title":16373},"gEAy8ueX6LmXi4Ket8p15K",[16047,16060,16064,16088,16120,16127,16134,16167,16180,16187,16194,16201,16208,16240,16247,16254,16261,16268,16276,16283,16296,16303,16310,16317,16324,16331,16338,16345],{"_key":16048,"_type":6631,"caption":16049,"includeCaption":33,"markDefs":10,"media":16051,"mediaCredit":10,"position":10,"text":10},"c53c5e8b6b8b",{"position":6633,"text":16050},"Circ’s Chief Scientific Officer, Julie Willoughby (left), and CEO Peter Majeranowski.",{"data":16052,"type":88},{"altText":10,"asset":16053,"bgColor":16055,"caption":10,"contain":10,"dimensions":16056,"dominant":16057,"hasAlpha":24,"hotspot":10,"lqip":16059,"originalFilename":16050},{"_ref":16054,"_type":13},"image-bc87f0a895808dcf11ce08b51ab60824c94c6f85-1024x1024-jpg","#46322a",{"_type":16,"aspectRatio":5623,"height":6641,"width":6641},{"_type":21,"background":16055,"foreground":22,"population":16058,"title":22},5.93,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAYFAwf\u002FxAAkEAACAgICAQQDAQAAAAAAAAABAgMEAAURIQYHEhMxMkFRYf\u002FEABcBAQEBAQAAAAAAAAAAAAAAAAUGAgT\u002FxAAgEQACAgEEAwEAAAAAAAAAAAABAgADERIhMWEEE3Hw\u002F9oADAMBAAIRAxEAPwDQ1vqN5dstPLYr3q6zQklw0f5D9cYq+ovmN\u002FaVKlSzXBeMO\u002FvUAf7nWDwuWhRlj1Nr5Vbp1dfsjI67BLV3QmgcpJCfjZD1zx\u002FM7FdbfYEQdbTL1irQXJ7mztPVry2tsLEIsxKI3K8fGMZNX9RDYtSTPKys59xH33jFkq8bSNSjPyHta2Tg7T2rXyur3gD0vuAyJFSHZbTdNZXloQpQr1weMYyZViu4MesUMSCP2JFzTPFM6KxIB657xjGUC8CANzP\u002F2Q==",{"_key":16061,"_type":5246,"children":16062,"markDefs":16063,"style":5278},"af888e92fa91",[],[],{"_key":16065,"_type":5246,"children":16066,"markDefs":16083,"style":5278},"7a24422718ad",[16067,16070,16074,16077,16081],{"_type":5250,"marks":16068,"text":16069},[],"The advent of fast fashion kicked textile manufacturing into overdrive, with production doubling between 2000 to 2015. Fast fashion’s low cost and easy accessibility promoted the idea that textiles were disposable, and consumers bought into it. The average European produces ",{"_type":5250,"marks":16071,"text":16073},[16072],"0a24faee-9576-4048-be60-d884d1f37881","about 33 pounds of textile waste",{"_type":5250,"marks":16075,"text":16076},[]," a year, only 19% of which is recycled. A full ",{"_type":5250,"marks":16078,"text":16080},[16079],"514ab845-b7e6-4252-bbc6-21a7b002b21d","truckload of textile waste is dumped into a landfill or incinerated every second",{"_type":5250,"marks":16082,"text":5801},[],[16084,16086],{"_key":16072,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16085},"https:\u002F\u002Fwww.mckinsey.com\u002Findustries\u002Fretail\u002Four-insights\u002Fscaling-textile-recycling-in-europe-turning-waste-into-value",{"_key":16079,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16087},"https:\u002F\u002Fec.europa.eu\u002Fcommission\u002Fpresscorner\u002Fdetail\u002Fen\u002Ffs_22_2017",{"_key":16089,"_type":5246,"children":16090,"markDefs":16115,"style":5278},"4bb94f0511fd",[16091,16094,16098,16101,16105,16108,16110,16112],{"_type":5250,"marks":16092,"text":16093},[],"But there’s a piece of good news here—the recycling of textiles is improving. The EU will require textile waste to be collected separately, like paper or glass, by 2025. H&M says it ",{"_type":5250,"marks":16095,"text":16097},[16096],"2508e333-d520-4b04-9097-d57c2b4825ec","tripled the use of recycled materials",{"_type":5250,"marks":16099,"text":16100},[]," in its products to 17.9% in 2021 and aims to reach 30% by 2025. And in June, ",{"_type":5250,"marks":16102,"text":16104},[16103],"ebf2b00a-ff13-4480-b50b-c2384f435c95","Goldman Sachs led a $100 million investment round",{"_type":5250,"marks":16106,"text":16107},[]," in the Spanish company Recover, which uses textile waste to create cotton fibers for new apparel.",{"_type":5250,"marks":16109,"text":5667},[],{"_type":5250,"marks":16111,"text":5667},[],{"_type":5250,"marks":16113,"text":16114},[],"The world is progressing on this front because it’s become cheaper to recycle and reuse polyester and cotton. But textiles made by combining the two materials—poly-cotton blends—continue to vex the process.",[16116,16118],{"_key":16096,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16117},"https:\u002F\u002Fhmgroup.com\u002Fsustainability\u002Fcircular-and-climate-positive\u002Frecycling\u002F#:~:text=In%202021%2C%20we%20tripled%20the,to%20reach%2030%25%20by%202025.",{"_key":16103,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16119},"https:\u002F\u002Fwww.businesswire.com\u002Fnews\u002Fhome\u002F20220607005869\u002Fen\u002FRecover%E2%84%A2-Accelerates-Growth-With-100-Million-Minority-Equity-Investment-Led-by-Goldman-Sachs-Asset-Management-Partnering-With-Existing-Investor-STORY3-Capital-Partners",{"_key":16121,"_type":5246,"children":16122,"markDefs":16126,"style":5278},"8ae12034ae3c",[16123],{"_type":5250,"marks":16124,"text":16125},[],"“We don’t currently have a scalable means of recycling poly-cotton blends…back into textiles,” says Peter Majeranowski, CEO of Circ, a Virginia-based textile recycling startup. “The plastics industry has known how to break down pure polyester [PET] for decades. When a synthetic fiber like polyester is intentionally blended with a natural fiber like cotton, however, it becomes a huge challenge to economically recycle one without degrading the other.”",[],{"_key":16128,"_type":5246,"children":16129,"markDefs":16133,"style":5278},"8c671cb4f016",[16130],{"_type":5250,"marks":16131,"text":16132},[],"Circ, an 11-year-old refounded startup, has tried to solve this problem. A rare recycler dedicated to blends, Circ developed a novel system that uses pressure, hot water, and what it calls “environmentally friendly” chemicals to separate the polyester and cotton blend without destroying either fiber.",[],{"_key":16135,"_type":5246,"children":16136,"markDefs":16160,"style":5278},"d2b593bc5ba9",[16137,16140,16144,16147,16150,16153,16157],{"_type":5250,"marks":16138,"text":16139},[],"In July, Circ announced that it had raised ",{"_type":5250,"marks":16141,"text":16143},[16142],"7281577b-4d14-40ae-af94-7c1e3326e7b7","$30 million in a Series B round",{"_type":5250,"marks":16145,"text":16146},[]," of financing led by the Bill Gates–founded Breakthrough Energy Ventures along with ",{"_type":5250,"marks":16148,"text":9327},[16149],"74e039c7-fdb0-40df-a90a-4dd1946cb5e2",{"_type":5250,"marks":16151,"text":16152},[],", the Spanish parent of Zara, and others. (It declined to provide its Series B valuation.) Circ will use the money to further develop its process and machinery. ",{"_type":5250,"marks":16154,"text":16156},[16155],"6a199372-03b3-448b-b91d-07c5e9f7472b","Circ raised an $8 million Series A",{"_type":5250,"marks":16158,"text":16159},[]," in 2020 that was led by Tin Shed Ventures, the venture capital fund of outdoor apparel brand Patagonia.",[16161,16163,16165],{"_key":16142,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16162},"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fcirc-raises-over-30-million-expanding-the-potential-to-recycle-clothing-and-eliminate-clothing-waste-with-investments-from-apparel-and-technology-industry-giants-301587227.html",{"_key":16149,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16164},"https:\u002F\u002Ffortune.com\u002Fcompany\u002Finditex",{"_key":16155,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16166},"https:\u002F\u002Fcirc.earth\u002Ftyton-biosciences-closes-series-a-funding-round\u002F",{"_key":16168,"_type":5246,"children":16169,"markDefs":16179,"style":5278},"263efd9a3f41",[16170,16173,16176],{"_type":5250,"marks":16171,"text":16172},[],"If Circ can fine-tune and scale its process, it can address “one of the biggest challenges facing the textile industry,” an Inditex spokesman told ",{"_type":5250,"marks":16174,"text":16175},[5621],"Fortune.",{"_type":5250,"marks":16177,"text":16178},[]," Retailers are desperate to reduce their environmental footprint, and poly-cotton—prized for being cheaper, stronger, and faster-drying than pure cotton and more breathable and natural-feeling than pure polyester—accounts for about half of all textile waste.",[],{"_key":16181,"_type":5246,"children":16182,"markDefs":16186,"style":5278},"bd92d75df401",[16183],{"_type":5250,"marks":16184,"text":16185},[5517],"Cotton or polyester",[],{"_key":16188,"_type":5246,"children":16189,"markDefs":16193,"style":5278},"17471af8b045",[16190],{"_type":5250,"marks":16191,"text":16192},[],"Europe’s rate of textile recycling—roughly one-fifth of all castoffs—is actually high compared with global standards, says Rajib Barman, an analyst at Transparency Market Research. Worldwide, only about 7% of textile waste is recycled, he says, and researchers have found that less than 1% of clothing material is recycled into new duds.",[],{"_key":16195,"_type":5246,"children":16196,"markDefs":16200,"style":5278},"b55aaa3e565a",[16197],{"_type":5250,"marks":16198,"text":16199},[],"These numbers are rising, however, as recycling becomes more commercially viable. Historically, three methods have turned textile waste into reusable material. Mechanical recycling cuts and grinds textiles into usable fibers, which is inexpensive but degrades the fibers. Thermo-mechanical recycling uses pressure and heat to melt synthetic textiles and turn the recovered polyester polymers (PET) into fibers or plastic pellets, but the process cannot be used for natural fibers. And finally chemical recycling mixes heat, water, pressure, and solvents to break down cotton or polyester to their most basic components, which can be used to create almost “virgin” fibers.",[],{"_key":16202,"_type":5246,"children":16203,"markDefs":16207,"style":5278},"5173e27f0582",[16204],{"_type":5250,"marks":16205,"text":16206},[],"The issue until recently is that technological limitations meant that most recycling companies concentrated on recovering one fiber type, and either totally avoided blends or discarded the part of the blend that was not their focus. “Having a well-defined input is very important in textile recycling,” says Tom Duhoux, a researcher in circular economy at VITO, the Flemish Institute for Technological Research, in Belgium. “What goes in also comes out. This defines the output quality and economic effectiveness of the process.”",[],{"_key":16209,"_type":5246,"children":16210,"markDefs":16234,"style":5278},"f3713d091e11",[16211,16214,16218,16221,16225,16228,16232],{"_type":5250,"marks":16212,"text":16213},[],"The Textile Exchange, which advocates for sustainable and recycled fabrics, says recycled polyester ",{"_type":5250,"marks":16215,"text":16217},[16216],"8ed4320c-23b9-4d1b-96b8-0a6269d14085","accounted for 15% of the polyester market",{"_type":5250,"marks":16219,"text":16220},[]," in 2020, up from 11% in 2010. Recycled cotton accounted for about 1% of its market in 2020. According to Future Market Insights, the clothing recycling market is expected to grow ",{"_type":5250,"marks":16222,"text":16224},[16223],"b9e4baf6-f89f-4421-88d5-d9177835b303","to $16 billion in 2032",{"_type":5250,"marks":16226,"text":16227},[]," from ",{"_type":5250,"marks":16229,"text":16231},[16230],"1c3d1931-d16b-4932-b5be-582821681471","$5.8 billion in 2022",{"_type":5250,"marks":16233,"text":5801},[],[16235,16237,16239],{"_key":16216,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16236},"https:\u002F\u002Ftextileexchange.org\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002FTextile-Exchange_Preferred-Fiber-and-Materials-Market-Report_2021.pdf",{"_key":16223,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16238},"https:\u002F\u002Fwww.futuremarketinsights.com\u002Freports\u002Fclothing-recycling-market",{"_key":16230,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16238},{"_key":16241,"_type":5246,"children":16242,"markDefs":16246,"style":5278},"a898a31f422a",[16243],{"_type":5250,"marks":16244,"text":16245},[5517],"Splitting the blend",[],{"_key":16248,"_type":5246,"children":16249,"markDefs":16253,"style":5278},"ef12c56a103a",[16250],{"_type":5250,"marks":16251,"text":16252},[],"Circ overcomes the challenges of recycling blends by modifying chemical recycling so that both components in the blend emerge from the process largely unscathed. In something akin to a pressure cooker, the startup uses solvents, heat, and water whose pH has been raised to quickly liquefy the polyester and break it into monomers—its basic components—of terephthalic acid (PTA) and ethylene glycol (EG).",[],{"_key":16255,"_type":5246,"children":16256,"markDefs":16260,"style":5278},"ad94cd32319c",[16257],{"_type":5250,"marks":16258,"text":16259},[],"“It’s a hydrothermal process—a fancy word for hot water,” says Majeranowski. “You put garments into the machine and add water and pressure and heat and responsible chemistry. After you break down polyester into its building blocks, it goes into the liquid stream, and cotton goes into solid stream.”",[],{"_key":16262,"_type":5246,"children":16263,"markDefs":16267,"style":5278},"3bd3ca77e463",[16264],{"_type":5250,"marks":16265,"text":16266},[],"After the resulting polyester “liquor” is removed, the material left behind is what Julie Willoughby, Circ’s chief scientific officer, calls a cotton “skeleton.” If a 50\u002F50 blend T-shirt went through the process it would come out half as thick. “Imagine a T-shirt you’ve washed 100 times because you love it and can’t give it up,” says Willoughby.",[],{"_key":16269,"_type":6631,"caption":16270,"includeCaption":24,"markDefs":10,"media":16271},"70c9458a5465",{"position":6633},{"data":16272,"type":88},{"altText":10,"asset":16273,"bgColor":10449,"caption":10,"contain":10,"dimensions":16274,"dominant":16275,"hasAlpha":24,"hotspot":10,"lqip":10454,"originalFilename":10455},{"_ref":10448,"_type":13},{"_type":16,"aspectRatio":17,"height":10451,"width":6641},{"_type":21,"background":10449,"foreground":158,"population":10453,"title":22},{"_key":16277,"_type":5246,"children":16278,"markDefs":16282,"style":5278},"ba0cd7fc9cb7",[16279],{"_type":5250,"marks":16280,"text":16281},[],"The separated components can then go into reusable materials. The PTA and EG can be rejoined to make virgin PET for plastic bottles or new fiber. The cotton—cleaned and dried to the point it resembles cotton balls—is dissolved in a reusable solvent to form a honey-like “dope” that’s pressed through a sort of sieve to create fibers of lyocell, a man-made cellulosic fiber (MMCF) that, like cotton, is based on cellulose.",[],{"_key":16284,"_type":6631,"caption":16285,"includeCaption":24,"markDefs":10,"media":16286},"7de7ee364210",{"position":6633},{"data":16287,"type":88},{"altText":10,"asset":16288,"bgColor":16290,"caption":10,"contain":10,"dimensions":16291,"dominant":16292,"hasAlpha":24,"hotspot":10,"lqip":16294,"originalFilename":16295},{"_ref":16289,"_type":13},"image-02b17d019b2fa16fbe9a80becbe6c68e22bd4336-1024x683-jpg","#858384",{"_type":16,"aspectRatio":5488,"height":6642,"width":6641},{"_type":21,"background":16290,"foreground":22,"population":16293,"title":22},2.48,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAIBBAYH\u002F8QAIBAAAgEEAwADAAAAAAAAAAAAAQIDAAUREgQhMRMiYf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAAB\u002F8QAFBEBAAAAAAAAAAAAAAAAAAAAAP\u002FaAAwDAQACEQMRAD8A4lw7XLLZ354miVFbXQn7GnvFpltzQLLNE3ypuCp8\u002FKzySsU1yce4zUvPI+N3ZsdDJ8oh5DhyDRVZnJbuig\u002F\u002F2Q==","image-19.jpg",{"_key":16297,"_type":5246,"children":16298,"markDefs":16302,"style":5278},"e658fef5b0a5",[16299],{"_type":5250,"marks":16300,"text":16301},[],"The real innovation of Circ’s process is that it has managed to speed up the “depolymerization” of the polyester so much that the cotton cellulose is preserved rather than destroyed in the process, which means both blend components can be used to make new textiles. The company says it can recover close to 90% of the fabric input.",[],{"_key":16304,"_type":5246,"children":16305,"markDefs":16309,"style":5278},"84fc24d0546f",[16306],{"_type":5250,"marks":16307,"text":16308},[],"“Circ’s process is largely heat driven and uses a fairly benign process in terms of chemical inputs. We were very supportive of that,” says Libby Wayman, the partner at Breakthrough Energy Ventures who led the deal.",[],{"_key":16311,"_type":5246,"children":16312,"markDefs":16316,"style":5278},"af30413602e7",[16313],{"_type":5250,"marks":16314,"text":16315},[5517],"Originally biofuels",[],{"_key":16318,"_type":5246,"children":16319,"markDefs":16323,"style":5278},"1a59f854da31",[16320],{"_type":5250,"marks":16321,"text":16322},[],"At its founding, Circ wasn’t recycling clothing. In fact, it wasn’t even called Circ. Majeranowski and several partners launched the startup as Tyton Biosciences in 2011 to investigate ways of creating biofuels from modified tobacco plants.",[],{"_key":16325,"_type":5246,"children":16326,"markDefs":16330,"style":5278},"b84c6f3768f6",[16327],{"_type":5250,"marks":16328,"text":16329},[],"As a Navy surface warfare officer, Majeranowski had boarded ships smuggling Iraqi oil in the Persian Gulf in 2000 and 2001. The experience made him realize that fossil fuels gave “a lot of leverage” to bad actors, leading him to explore biofuels. “What’s better than farmers producing energy?” Majeranowski says.",[],{"_key":16332,"_type":5246,"children":16333,"markDefs":16337,"style":5278},"16a3886c7f0b",[16334],{"_type":5250,"marks":16335,"text":16336},[],"Five years in, however, investors lost interest in biofuels when oil prices crashed. Majeranowski and his partners, including Circ chief technology officer Iulian Bobe, a business school classmate and chemical engineering Ph.D., tried to repurpose their hydrothermal pressure process to break down plant matter into pulp for the paper industry. Circ discovered its current purpose when the team took a Swedish commodities trader up on the suggestion to try the pressure process on a T-shirt—and it worked on blended material.",[],{"_key":16339,"_type":5246,"children":16340,"markDefs":16344,"style":5278},"6fb20ce16209",[16341],{"_type":5250,"marks":16342,"text":16343},[],"Today, Circ is only operating a pilot industrial plant, which has a recycling capacity of several tons per day. It plans to open its first factory, which will process 65,000 tons per year, in 2025. “That’s the first of many. We want to cut and paste,” Majeranowski says.",[],{"_key":16346,"_type":5246,"children":16347,"markDefs":16351,"style":5278},"da64c400bedf",[16348],{"_type":5250,"marks":16349,"text":16350},[],"There are hurdles to clear before then—price and quality chief among them. Circ plans to make money selling “circular” yarns for use in the global textile industry, but it has yet to announce deals to supply recycled textile fiber to its apparel partners, which include investors Inditex, Patagonia, and Milliken & Co., among others. Majeranowski says Circ will announce such deals soon. The company says it expects the manufacturing costs of its products to be comparable to those of virgin material.",[],{"author":5505,"logo":16353},{"altText":10,"asset":16354,"bgColor":5388,"caption":10,"contain":10,"dimensions":16356,"dominant":16359,"hasAlpha":33,"hotspot":10,"lqip":16361,"originalFilename":5593},{"_ref":16355,"_type":13},"image-509ac4f2a6dc9043135f40e44ed5074364776780-1600x374-png",{"_type":16,"aspectRatio":16357,"height":16358,"width":7193},4.278074866310161,374,{"_type":21,"background":5388,"foreground":22,"population":16360,"title":22},0.38,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAFCAYAAABFA8wzAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAzElEQVR4nC3Q2yoEUBSH8XmkeQFXyiS5IqcbFCEipnEeIQwSpeRwoVxwP0o8gqdaP62sq71b6\u002Ft\u002Fe63dwC96WMcj9rGG14g4wlLecVv17G9jNXPxz6zgAf0GvrGMBdzhGFspL3gCnWLmcYJuROzgAy9o4yIfS+EXZjGH6wwUnGAXw9Ufw0wFT3GIH3xGxAHOcoMUPldoEjcl2cB9TTaIaYxgHJe1RTJveK8vyFo7hXtoooWriNjEVEIRsYgBjNY5hPMS5AC7KSoup376A4HVWckWChhmAAAAAElFTkSuQmCC","2022-08-25","\u002Fpress\u002Fpolyester-cotton-blends-are-cheap-long-lastingand-account-for-half-of-textile-waste-a-relaunched-biofuel-startup-has-invented-a-way-to-recycle-them-into-new-threads",{"altText":10,"asset":16365,"bgColor":16367,"caption":10,"contain":10,"dimensions":16368,"dominant":16369,"hasAlpha":24,"hotspot":10,"lqip":16371,"originalFilename":16372},{"_ref":16366,"_type":13},"image-c99953aad1ec0acc9fc4c7d3581ab6b531db75ff-1200x1200-jpg","#fcac5c",{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":16367,"foreground":158,"population":16370,"title":22},9.69,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAUGBwIE\u002F8QAJRAAAQMCBgEFAAAAAAAAAAAAAQACAwQRBQYSITFBBxMUIkJR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABgcF\u002F8QAIREAAQMEAgMBAAAAAAAAAAAAAgABBAMFERIGUSIxcZH\u002F2gAMAwEAAhEDEQA\u002FAJ3O2KSGrbTMAEce7r9lVI1c\u002FwAn08YkkcQNIK4zpir8UxSP0YHxMc0gvB5\u002FLqPw10kU8IuDciPSPtvytG2UnjRBpkOrt7+9o7dagyppVRLZnxj50rLBk\u002FMlXGJ3VTKfXuIy69gi0+kcW00TXchouiHHyCXs+Cb8TgLBE1bxWKyRjXHyd+17PHlNFXZsqXVI1+1F4h0CiJleycYRuyC8bFinBs2VryIilqrC\u002F9k=","Polyester-cotton blends are cheap, long lasting—and account for half of textile waste. A relaunched biofuel startup has invented a way to recycle them into new threads - Articles","Polyester-cotton blends are cheap, long lasting—and account for half of textile waste. A relaunched biofuel startup has invented a way to recycle them into new threads",{"_id":16375,"content":16376,"publication":16729,"publishedDate":16738,"slug":16739,"tags":10,"thumbnail":16740,"title":16744},"B69Sqdsr253phUdj304ekO",[16377,16390,16400,16407,16414,16421,16428,16435,16442,16449,16456,16463,16470,16477,16484,16491,16498,16505,16519,16526,16533,16540,16547,16554,16561,16568,16575,16582,16589,16596,16603,16610,16617,16624,16631,16638,16645,16652,16659,16666,16680,16687,16694,16701,16708,16715,16722],{"_key":16378,"_type":6631,"caption":16379,"includeCaption":33,"markDefs":10,"media":16381,"mediaCredit":10,"position":10,"text":10},"4aad40c44f9c",{"position":6633,"text":16380},"In a fashion circular economy, garments are reused over and over.Photograph by Grant Cornett",{"data":16382,"type":88},{"altText":10,"asset":16383,"bgColor":16385,"caption":10,"contain":10,"dimensions":16386,"dominant":16387,"hasAlpha":24,"hotspot":10,"lqip":16389,"originalFilename":16380},{"_ref":16384,"_type":13},"image-19ffd04552cebdaa88d33498fc256ee5df7d5ee8-1050x700-jpg","#a47a5e",{"_type":16,"aspectRatio":12683,"height":10839,"width":14774},{"_type":21,"background":16385,"foreground":22,"population":16388,"title":22},7.76,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUCAwQG\u002F8QAIhAAAgEDBAIDAAAAAAAAAAAAAQIDAAQFBhEiMTJRIWFx\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAwX\u002FxAAdEQACAQQDAAAAAAAAAAAAAAABAgAREiFhMXGh\u002F9oADAMBAAIRAxEAPwCdiZLlwkI3Ps9CteFyJx2beyur+GdZjxVR4n6NOtV4VZlaSKcwIi+EagA\u002FppXcaLsJkt5C7rKqAFlGxJ91GClzzQdS25VVxk+TqXZy24HxRVUGEgjhRWlmcgDkW7ooLtRLdz\u002F\u002F2Q==",{"_key":16391,"_type":5246,"children":16392,"markDefs":16399,"style":5278},"9006a99f4a85",[16393,16396],{"_type":5250,"marks":16394,"text":16395},[],"New York retailer",{"_type":5250,"marks":16397,"text":16398},[]," Carlos Campos had a willowy gender-neutral black T-shirt for sale in early April for $110 that sold out within hours. As the price signals, this wasn’t an ordinary T-shirt.",[],{"_key":16401,"_type":5246,"children":16402,"markDefs":16406,"style":5278},"69037d9a2b93",[16403],{"_type":5250,"marks":16404,"text":16405},[],"What made it extraordinary was that it wasn’t made from cotton or polyester or some mixture of the two. It also wasn’t made from recycled polyester derived from plastic bottles, or lyocell, a fabric derived from wood pulp. Instead, the garment was spun from fibers created from the waste of previously existing cotton clothes.",[],{"_key":16408,"_type":5246,"children":16409,"markDefs":16413,"style":5278},"a3764fdbbfde",[16410],{"_type":5250,"marks":16411,"text":16412},[],"NuCycl r-lyocell—the name for this recycled cotton-derived fabric—was invented in 2019 by the Seattle-based start-up Evrnu using a technology that could be game-changing for the fashion industry. The idea is to take clothes that have been made, worn, and returned; break them down to their most basic components; and then make them again and again in a circular process that drastically cuts waste, water use, pollution, and carbon emissions. Technologies under development will allow the company to break down and remake clothing out of other materials too, including cotton-polyester blends.",[],{"_key":16415,"_type":5246,"children":16416,"markDefs":16420,"style":5278},"9cb5e2303919",[16417],{"_type":5250,"marks":16418,"text":16419},[],"“We just cracked the code and got a fiber that is just as strong or stronger than petroleum-based options by using a plant-based backbone, which means nature knows how to break it down,” says Stacy Flynn, CEO and co-founder of the 8-year-old company.",[],{"_key":16422,"_type":5246,"children":16423,"markDefs":16427,"style":5278},"2edbfb3bdebb",[16424],{"_type":5250,"marks":16425,"text":16426},[],"Given the amount of petroleum-based fabrics used to make clothes today, “we have a direct replacement for 60% of the market,” Flynn says.",[],{"_key":16429,"_type":5246,"children":16430,"markDefs":16434,"style":5278},"ec3d39929937",[16431],{"_type":5250,"marks":16432,"text":16433},[],"A big win with such technologies is they keep materials in constant play, dispensing with waste. Evrnu and several other companies—including Circ, based in Virginia, Infinited Fiber in Finland, and Renewcell in Sweden—are in various stages of utilizing these so-called closed-loop technologies as they produce fabrics that can be constantly remade into new garments.",[],{"_key":16436,"_type":5246,"children":16437,"markDefs":16441,"style":5278},"46a9e580d106",[16438],{"_type":5250,"marks":16439,"text":16440},[],"Their success could help remake how the world produces, designs, and consumes clothes, with potentially significant environmental benefits.",[],{"_key":16443,"_type":5246,"children":16444,"markDefs":16448,"style":5278},"16c2ec8a9259",[16445],{"_type":5250,"marks":16446,"text":16447},[5517],"FASHION’S ENVIRONMENTAL FOOTPRINT",[],{"_key":16450,"_type":5246,"children":16451,"markDefs":16455,"style":5278},"0377df796fad",[16452],{"_type":5250,"marks":16453,"text":16454},[],"Ellen MacArthur, who became the fastest solo sailor to circumnavigate the world in 2005, stepped off her sailboat with an awareness of the world’s finite resources. In 2010, she created a foundation in the United Kingdom to accelerate the global transition from a linear “take-make-waste” economy to a circular one that doesn’t rely on finite resources or create waste.",[],{"_key":16457,"_type":5246,"children":16458,"markDefs":16462,"style":5278},"d7f27aa27e97",[16459],{"_type":5250,"marks":16460,"text":16461},[],"“Every material stream you can think of, there’s a circular economy story there,” says Emily Healy, finance initiative lead at the Ellen MacArthur Foundation. “It starts from what’s going into those products and materials and how they are made, extends to how they are used, how they are operated, how they come back into the economy, and ultimately, that final piece, ensuring they don’t become waste.”",[],{"_key":16464,"_type":5246,"children":16465,"markDefs":16469,"style":5278},"08d7dbc8ae19",[16466],{"_type":5250,"marks":16467,"text":16468},[],"When it comes to clothing, traditional linear methods consume about 98 million metric tons of nonrenewable resources—including oil, fertilizers, and chemicals—and 93 billion cubic meters of water, which is about 4% of global water use, according to a 2017 report from the foundation. In 2015, 53 million metric tons of fiber was produced for clothing, with 12% of that lost in production and 73% landfilled or incinerated, the report said.",[],{"_key":16471,"_type":5246,"children":16472,"markDefs":16476,"style":5278},"d8879488d157",[16473],{"_type":5250,"marks":16474,"text":16475},[],"Not long after these resources are depleted, and the garments are made, many are thrown in the garbage. Studies have found 40 million metric tons of clothing waste is landfilled each year.",[],{"_key":16478,"_type":5246,"children":16479,"markDefs":16483,"style":5278},"ee24e38193b4",[16480],{"_type":5250,"marks":16481,"text":16482},[],"Fashion’s carbon emissions are also a worry. Estimates from several studies in recent years have found the industry represents from 2% to 10% of total global emissions, with the variation explained by gaps in data or on what stages of the process are included.",[],{"_key":16485,"_type":5246,"children":16486,"markDefs":16490,"style":5278},"a5ccd6d5d9c0",[16487],{"_type":5250,"marks":16488,"text":16489},[],"Most of these emissions—70%—happen upstream, in the production and processing of raw materials into garments, according to a 2020 report by consulting firm McKinsey & Co. and Global Fashion Agenda, a Copenhagen- based nonprofit.",[],{"_key":16492,"_type":5246,"children":16493,"markDefs":16497,"style":5278},"780ae992874b",[16494],{"_type":5250,"marks":16495,"text":16496},[],"That’s why figuring out how to close the loop at the production and processing stage—by eliminating the need for raw materials and water, and by providing a viable alternative to throwing out unwanted clothes—will be a game changer for fashion and the environment.",[],{"_key":16499,"_type":5246,"children":16500,"markDefs":16504,"style":5278},"9fdf42661f77",[16501],{"_type":5250,"marks":16502,"text":16503},[],"Evrnu’s technology, for instance, “will be transformational for larger players in the industry, all of whom are making net-zero (carbon) commitments and have ambitions for mitigating their footprint, but don’t have a handle on how to build circularity into their value chain,” says Stephan Nicoleau, managing director at FullCycle, a Los Angeles-based investment firm that led Evrnu’s second round of financing.",[],{"_key":16506,"_type":6631,"caption":16507,"includeCaption":33,"markDefs":10,"media":16509,"mediaCredit":10,"position":10,"text":10},"e63327b179eb",{"position":6633,"text":16508},"Carlos Campos’ $110 T-shirt, made with 100% NuCycl r-lyocell, a recycled cotton-derived fabric, sold out within hours of going on sale in April.Photograph by Grant Cornett",{"data":16510,"type":88},{"altText":10,"asset":16511,"bgColor":16513,"caption":10,"contain":10,"dimensions":16514,"dominant":16517,"hasAlpha":24,"hotspot":10,"lqip":16518,"originalFilename":16508},{"_ref":16512,"_type":13},"image-217cef696d23725cea73ae475ffe22ce58d209b2-639x852-jpg","#b0c0a5",{"_type":16,"aspectRatio":5604,"height":16515,"width":16516},852,639,{"_type":21,"background":16513,"foreground":158,"population":12524,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAbABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAYHBAH\u002FxAAmEAABAwQCAQMFAAAAAAAAAAABAgMEAAUREgYhExRBUQcxMjVx\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAABAP\u002FxAAeEQADAAEEAwAAAAAAAAAAAAAAAQIDERIxMiEiQf\u002FaAAwDAQACEQMRAD8AaUyfM2XfIlDQSDsaxCdDkrLbNxZccx+KVDNT\u002FlMi4v8ACi3AbUtIUPMpJ7SkVMbc5KNwj+g2MorGgB7JqCxckpndOo4cmj4vL\u002FQ7OTRXby68qbmSjV8pG4+D70UyH6oJXI22Eqm22bb2lALkMqSnJ6zS\u002FYPpzdrbe4cuStgstL2VqrvFaOFuK9TAOxyfvVQlEhBwfajZXtfj6Ximp0JDybu8yMfNFHIP2r\u002F9opEdUHvsz\u002F\u002FZ",{"_key":16520,"_type":5246,"children":16521,"markDefs":16525,"style":5278},"b19b4677506a",[16522],{"_type":5250,"marks":16523,"text":16524},[5517],"A ‘CHICKEN-AND-EGG’ PROBLEM",[],{"_key":16527,"_type":5246,"children":16528,"markDefs":16532,"style":5278},"bd3cd19eefbc",[16529],{"_type":5250,"marks":16530,"text":16531},[],"The Carlos Campos T-shirts created by Evrnu proved beautiful clothing can be made from discarded clothes and not just from recycled materials. But the experiment also illustrates the challenges in this emerging sector.",[],{"_key":16534,"_type":5246,"children":16535,"markDefs":16539,"style":5278},"e75f1316fe80",[16536],{"_type":5250,"marks":16537,"text":16538},[],"Only about 100 T-shirts were made, Flynn says. Evrnu, which has raised about $31 million since its founding in 2014, is working with about 40 brands currently to sample and test NuCycl-based garments with customers before making “aggressive volume commitments,” she says.",[],{"_key":16541,"_type":5246,"children":16542,"markDefs":16546,"style":5278},"4405038a356b",[16543],{"_type":5250,"marks":16544,"text":16545},[],"To make a significant splash will require more material, which will mean getting firm commitments from brands and the financing to build out a facility to handle additional volume, she says.",[],{"_key":16548,"_type":5246,"children":16549,"markDefs":16553,"style":5278},"3ef686b5694e",[16550],{"_type":5250,"marks":16551,"text":16552},[],"“That’s the chicken-and-egg problem—brands want to do extensive testing, and that requires a lot of volume,” Flynn says. To get that volume, Evrnu is seeking more financing so they can build a test facility out.",[],{"_key":16555,"_type":5246,"children":16556,"markDefs":16560,"style":5278},"184f5ac3bee8",[16557],{"_type":5250,"marks":16558,"text":16559},[],"Luke Henning, chief financial officer of Circ, which has developed a technology to separate cotton from polyester so both materials can be remade into new fibers, expects it will take another two to three years for companies that have been working on making textiles from textiles over the past decade to get to full scale.",[],{"_key":16562,"_type":5246,"children":16563,"markDefs":16567,"style":5278},"448e0ee11e70",[16564],{"_type":5250,"marks":16565,"text":16566},[],"“I would say this of the whole industry—most everyone is looking at that 2024-25 timeline,” Henning says. “These are large industrial assets. It takes time to engineer and build them.”",[],{"_key":16569,"_type":5246,"children":16570,"markDefs":16574,"style":5278},"b9dc48f051da",[16571],{"_type":5250,"marks":16572,"text":16573},[],"To date, much of the consumer focus on keeping clothes out of landfills has been on brands that sell, rent, or repair once-worn clothing. A handful of companies including luxury consignors have reached valuations of $1 billion or more, while the entire sector of resale, rental, and repair has climbed to more than $73 billion in value, says Laura Balmond, fashion initiative lead at the Ellen MacArthur Foundation.",[],{"_key":16576,"_type":5246,"children":16577,"markDefs":16581,"style":5278},"be2be143aaec",[16578],{"_type":5250,"marks":16579,"text":16580},[],"Businesses involved in all circular fashion sectors are expected to grow from about 3.5% of the global fashion industry today to 23% by 2030, Balmond says, estimating these businesses could be worth $700 billion by then.",[],{"_key":16583,"_type":5246,"children":16584,"markDefs":16588,"style":5278},"985d37afecb1",[16585],{"_type":5250,"marks":16586,"text":16587},[],"“A huge amount of environmental impact is on the front end,” Balmond says. “The longer we can keep things in use the better.”",[],{"_key":16590,"_type":5246,"children":16591,"markDefs":16595,"style":5278},"8584e2b3c850",[16592],{"_type":5250,"marks":16593,"text":16594},[],"Rob Kaplan, CEO and founder at Circulate Capital, a Singapore-based investment management firm that has backed Circ, agrees “all of these solutions need to be implemented.” But he says remaking clothes from used textiles could reach a scale that could realize significant environmental benefits.",[],{"_key":16597,"_type":5246,"children":16598,"markDefs":16602,"style":5278},"cca320bc8235",[16599],{"_type":5250,"marks":16600,"text":16601},[],"Several tailwinds are boosting the industry. Not only do more consumers—particularly younger ones—care about sustainability, European Union regulations will require separate collection of waste textiles by 2025, making it easier to retrieve worn garments that can be remade. In a circular economy plan proposed in March, the European Commission included proposals to make textiles “more durable, repairable, reusable, and recyclable,” and to stop the destruction of unsold garments.",[],{"_key":16604,"_type":5246,"children":16605,"markDefs":16609,"style":5278},"4aa3111fc1c7",[16606],{"_type":5250,"marks":16607,"text":16608},[5517],"THE INVESTMENT CASE",[],{"_key":16611,"_type":5246,"children":16612,"markDefs":16616,"style":5278},"dfb98b95f629",[16613],{"_type":5250,"marks":16614,"text":16615},[],"The idea of investing in the circular economy is still relatively new. It’s easier to offer wealth management clients products that “are clearly aligned to climate and net-zero investing,” says Kristina Church, head of responsible strategy for BNY Mellon Investment Management in London. But it’s an area where investors can see opportunities, especially as they learn how circular industry practices can benefit the climate.",[],{"_key":16618,"_type":5246,"children":16619,"markDefs":16623,"style":5278},"9d5021c9c908",[16620],{"_type":5250,"marks":16621,"text":16622},[],"So far, wealthy individuals, family offices, and impact investors have pioneered investing in the circular economy in fashion alongside sustainably minded brands, such as Patagonia and Japan’s Marubeni America Corp.—which both invested in Circ.",[],{"_key":16625,"_type":5246,"children":16626,"markDefs":16630,"style":5278},"fbc607a6f106",[16627],{"_type":5250,"marks":16628,"text":16629},[],"Two to three years ago, “a lot of big venture capital funds and private and public investor groups were not aware of textiles and fashion and hadn’t seen that as part of the sustainable investing thesis yet,” Circ’s Henning says. “That has materially changed.”",[],{"_key":16632,"_type":5246,"children":16633,"markDefs":16637,"style":5278},"aa09bf3bc51f",[16634],{"_type":5250,"marks":16635,"text":16636},[],"As an impact advisor to wealthy individuals and families, Align Impact, in Santa Monica, Calif., has found clients don’t always know what investing in the circular economy means, but they are drawn to these solutions when they realize the benefits to the climate, nature, and to social justice issues in and around the factories that churn out clothes.",[],{"_key":16639,"_type":5246,"children":16640,"markDefs":16644,"style":5278},"a44193a47f3a",[16641],{"_type":5250,"marks":16642,"text":16643},[],"Align focuses on companies that are working to reduce the consumption of raw materials and that are addressing fast-fashion fueled overproduction and waste, with a focus on technologies and tools that all companies can use rather than specific brands, says Yihana von Ritter, the firm’s associate director of private investments.",[],{"_key":16646,"_type":5246,"children":16647,"markDefs":16651,"style":5278},"1274eb540238",[16648],{"_type":5250,"marks":16649,"text":16650},[],"They also seek out investment funds that understand the full “value chain” inherent in fashion production, including fair labor practices, healthy workplace conditions at factories, and the avoidance of toxic pollutants.",[],{"_key":16653,"_type":5246,"children":16654,"markDefs":16658,"style":5278},"4096eff2ec86",[16655],{"_type":5250,"marks":16656,"text":16657},[],"Data on the financial advantages of a circular economy are still emerging, but a July 2021 study published in collaboration with the Ellen MacArthur Foundation by Bocconi University in Milan, Italy, and Intesa Sanpaolo, an Italian-based banking group, found companies with the best circular economy practices have a lower risk of default on their debt and higher risk-adjusted returns. The study looked at more than 200 public companies in 14 industries.",[],{"_key":16660,"_type":5246,"children":16661,"markDefs":16665,"style":5278},"b946f0f76fd6",[16662],{"_type":5250,"marks":16663,"text":16664},[],"“Essentially circular economy strategies can help reduce investment risk for the financial sector,” the foundation’s Balmond says.",[],{"_key":16667,"_type":6631,"caption":16668,"includeCaption":33,"markDefs":10,"media":16670,"mediaCredit":10,"position":10,"text":10},"f388fdab8c5e",{"position":6633,"text":16669},"Fabric feedstock; Circ’s recovered cellulose, which is fabric that has gone through Circ’s core process; lyocell yarn made from Circ’s recovered cellulose.Geoff Wood\u002FCirc",{"data":16671,"type":88},{"altText":10,"asset":16672,"bgColor":16674,"caption":10,"contain":10,"dimensions":16675,"dominant":16678,"hasAlpha":24,"hotspot":10,"lqip":16679,"originalFilename":16669},{"_ref":16673,"_type":13},"image-b557b208110f789851909ec0866fbbcb92a6b3c5-700x466-jpg","#bcbec7",{"_type":16,"aspectRatio":16676,"height":16677,"width":10839},1.502145922746781,466,{"_type":21,"background":16674,"foreground":158,"population":5604,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAIDBAYH\u002F8QAIBAAAQMEAwEBAAAAAAAAAAAAAgABAwQFERITITEiYf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAAB\u002F8QAFBEBAAAAAAAAAAAAAAAAAAAAAP\u002FaAAwDAQACEQMRAD8A5FQ2iaaxSXIaiEQE9ONy+nUl8ss1rKmGWeE+cN2cX8\u002FFl45jePXLsPuM9JpKiWTG5kWvTZfOEQ8r4N2f1CqGbuXfaEH\u002F2Q==",{"_key":16681,"_type":5246,"children":16682,"markDefs":16686,"style":5278},"b5936bf07617",[16683],{"_type":5250,"marks":16684,"text":16685},[5517],"FASHION FOR ALL",[],{"_key":16688,"_type":5246,"children":16689,"markDefs":16693,"style":5278},"0d7e9f570999",[16690],{"_type":5250,"marks":16691,"text":16692},[],"Currently, companies that are developing technologies for making new clothes out of old ones mostly are using post-industrial and pre-consumer materials—textiles that were either discarded on the factory floor or were made into products that won’t be sold—because they are easier to source and process.",[],{"_key":16695,"_type":5246,"children":16696,"markDefs":16700,"style":5278},"c9045a427e48",[16697],{"_type":5250,"marks":16698,"text":16699},[],"The goal is to also collect post-consumer garments. Evrnu is working with digital tracking technology developed by the Eon Group in New York to make it easier for consumers to return unwanted clothing made of NuCycl back to Evrnu.",[],{"_key":16702,"_type":5246,"children":16703,"markDefs":16707,"style":5278},"dafa31fd6d1e",[16704],{"_type":5250,"marks":16705,"text":16706},[],"“Anything we build in the world we want to bring back and guarantee it will be recycled at some point in the future,” Flynn says.",[],{"_key":16709,"_type":5246,"children":16710,"markDefs":16714,"style":5278},"6351c5c802df",[16711],{"_type":5250,"marks":16712,"text":16713},[],"Also important will be to get the price down so recycled garments can compete with ones made of virgin materials.",[],{"_key":16716,"_type":5246,"children":16717,"markDefs":16721,"style":5278},"74dffd57d7b3",[16718],{"_type":5250,"marks":16719,"text":16720},[],"“We will have failed as an industry if circularity is not accessible to everyone, everywhere on the planet,” Henning says.",[],{"_key":16723,"_type":5246,"children":16724,"markDefs":16728,"style":5278},"6b1b81b57898",[16725],{"_type":5250,"marks":16726,"text":16727},[5621],"This article first appeared in the June 2022 issue of Penta magazine.",[],{"author":4856,"logo":16730},{"altText":10,"asset":16731,"bgColor":5388,"caption":10,"contain":10,"dimensions":16733,"dominant":16736,"hasAlpha":33,"hotspot":10,"lqip":16737,"originalFilename":4856},{"_ref":16732,"_type":13},"image-968b51a16782c1c7ee5ed22f778d577a78cab965-510x106-png",{"_type":16,"aspectRatio":16734,"height":16735,"width":8963},4.811320754716981,106,{"_type":21,"background":5388,"foreground":22,"population":8411,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAmUlEQVR4nDXQyWpCURAE0PcrLpKIKA5I9EnyYgY1EoS4yMb\u002F\u002F457QkG7aLjVXdRwO5zwgikWNc\u002FYY4cB71hjUrzgH2yK\u002F4FXzDpccGytvRUxxwPOhb+K840VRujxh98SSoAYDxEMMQJJmuNdIDgpg8O51vsR8zIO5zPJsMwugqnbt9a2eLgfqmImabJL4lt9Q6pnxlX5qYwm\u002F7aVAcAoKbeQAAAAAElFTkSuQmCC","2022-06-20","\u002Fpress\u002Frags-to-riches",{"altText":10,"asset":16741,"bgColor":16385,"caption":10,"contain":10,"dimensions":16742,"dominant":16743,"hasAlpha":24,"hotspot":10,"lqip":16389,"originalFilename":16380},{"_ref":16384,"_type":13},{"_type":16,"aspectRatio":12683,"height":10839,"width":14774},{"_type":21,"background":16385,"foreground":22,"population":16388,"title":22},"Rags to Riches",{"_id":16746,"content":16747,"publication":17000,"publishedDate":17005,"slug":17006,"tags":10,"thumbnail":17007,"title":17018},"gEAy8ueX6LmXi4Ket8oobm",[16748,16755,16789,16796,16800,16816,16823,16830,16837,16844,16848,16864,16871,16878,16885,16892,16896,16910,16917,16924,16931,16938,16945,16952,16956,16970,16986,16993],{"_key":16749,"_type":5246,"children":16750,"markDefs":16754,"style":5278},"f39e36db9603",[16751],{"_type":5250,"marks":16752,"text":16753},[],"“We have to figure out a way to scale not just resale but circularity initiatives in general, and have a pretty significant volume of our production stay in the fashion industry. That's the messy part that no one wants to talk about,” says Kathleen Talbot, chief sustainability officer and VP of operations at Reformation. She estimates at least 20 to 25 per cent of items collected by take-back programmes can’t be resold. And, as the industry rushes to implement resale, the issue she says is they “don't have the solution set for the products that don't make it”.",[],{"_key":16756,"_type":5246,"children":16757,"markDefs":16782,"style":5278},"d43c839a5977",[16758,16761,16765,16768,16772,16775,16779],{"_type":5250,"marks":16759,"text":16760},[],"Recycling is critical for circularity because it’s the only way fashion can stop clogging landfill and coastlines, as well as minimise its impact on the world’s natural resources. However, a lot of hurdles stand in the way. For one, the supply chain is set up for linear production. Most textiles that are classified as recycled today are ",{"_type":5250,"marks":16762,"text":16764},[16763],"dddadead-6046-4d55-b5b6-a954f3a32743","made from other waste streams",{"_type":5250,"marks":16766,"text":16767},[],", such as plastic bottles and fishing nets, which means they are not circular materials. Technologies for recycling fibres into new fibres exist, but have lacked industry buy-in at a speed necessary to scale quickly. Infrastructure for keeping resources in use is also lacking — as are current legislative and economic policies that could incentivise greater efficiency and reuse, among other gaps. Participation matters, too: only a fraction of materials that can already be recycled today, such as ",{"_type":5250,"marks":16769,"text":16771},[16770],"ad34a7fe-4d2c-4011-9ad5-e10fb8dce9ef","paper",{"_type":5250,"marks":16773,"text":16774},[]," and (to some degree) ",{"_type":5250,"marks":16776,"text":16778},[16777],"e4e3789e-a1db-4e9f-9e42-f26feb70744a","plastics",{"_type":5250,"marks":16780,"text":16781},[],", actually are.",[16783,16785,16787],{"_key":16763,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16784},"https:\u002F\u002Fwww.voguebusiness.com\u002Fsustainability\u002Fsustainable-goods-why-so-much-made-from-plastic-adidas-stella-mccartney-levis",{"_key":16770,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16786},"https:\u002F\u002Fwww.internationalpaper.com\u002Fplanet\u002Fvision-2020-goals\u002Frecycling",{"_key":16777,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16788},"https:\u002F\u002Fwww.epa.gov\u002Ffacts-and-figures-about-materials-waste-and-recycling\u002Fplastics-material-specific-data",{"_key":16790,"_type":5246,"children":16791,"markDefs":16795,"style":5278},"d0a92e209cb6",[16792],{"_type":5250,"marks":16793,"text":16794},[],"The industry has begun to recognise it cannot operate within planetary boundaries and brands can’t meet their ambitious sustainability goals if they don’t figure out how to recirculate textiles at scale. Some pieces are starting to fall into place — startups from Renewcell to Circ to Infinited Fiber Company, for example, are developing and preparing to commercialise their textile-to-textile technologies. However, for them to move the needle on fashion’s total resource use, there are gaps that still need to be solved.",[],{"_key":16797,"_type":5246,"children":16798,"markDefs":16799,"style":5278},"c51ac52afdfa",[],[],{"_key":16801,"_type":6631,"caption":16802,"includeCaption":33,"markDefs":10,"media":16804,"mediaCredit":10,"position":10,"text":10},"b7fd8f39173a",{"position":6633,"text":16803},"Reformation launched a recycling programme for its products in partnership with Supercircle. Photo: Alex Kramer \u002F Reformation x Supercircle",{"data":16805,"type":88},{"altText":10,"asset":16806,"bgColor":16808,"caption":10,"contain":10,"dimensions":16809,"dominant":16812,"hasAlpha":24,"hotspot":10,"lqip":16814,"originalFilename":16815},{"_ref":16807,"_type":13},"image-54a95e19c2482fb6f3f1fc73a7be5dd8d0c1bd01-1600x1429-jpg","#cabdb1",{"_type":16,"aspectRatio":16810,"height":16811,"width":7193},1.119664100769769,1429,{"_type":21,"background":16808,"foreground":158,"population":16813,"title":22},2.45,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAASABQDASIAAhEBAxEB\u002F8QAGQABAAIDAAAAAAAAAAAAAAAAAAUHBAYI\u002F8QAJBAAAgEEAwAABwAAAAAAAAAAAQIDAAQFEQYSIRMUMUFRYXH\u002FxAAXAQADAQAAAAAAAAAAAAAAAAABAgME\u002F8QAGxEAAgIDAQAAAAAAAAAAAAAAAAIBEQMjMTL\u002F2gAMAwEAAhEDEQA\u002FAL4z3ILSC8+SkvIIn+h2w2pqIzOQuLNp5I+rwpF3B\u002FOqmMlhbG6yMs9xa27NsHsUBY\u002F2tSyeThe6yKMAkUKFRsjRpXoKXNmPj+XR31sJviGME66kUqseMsl9Z3E8xlUtcPoDwa81SmtCe06M5SxSxVkJVu49HlU\u002FzxQuJlZQAzSjZH3pSpP2DTj8SR2CAXGxhQAP1SlKmMf\u002F2Q==","Image may contain Clothing Apparel Interior Design Indoors Evening Dress Fashion Gown Robe Human Person and Room",{"_key":16817,"_type":5246,"children":16818,"markDefs":16822,"style":5278},"902c96198a23",[16819],{"_type":5250,"marks":16820,"text":16821},[],"Industry experts agree on one place to start: collecting used clothes, sorting them and getting them to companies that can recycle them at scale. To operate smoothly and economically, and to produce a fibre that will meet fashion’s standards, those companies often depend on having specific textiles — some work with cotton or viscose or polyester, others use a variety and fibre blends — and on having them be a reliable quality and in large-enough volumes. A number of startups have launched dedicated to bridging this gap in circularity.",[],{"_key":16824,"_type":5246,"children":16825,"markDefs":16829,"style":5278},"9fb47b79d8a7",[16826],{"_type":5250,"marks":16827,"text":16828},[],"“This has been the bottleneck for recycling being able to scale — fibre-to-fibre processes have purity standards for feedstock in order for the processes to work — for example, 95 per cent cotton,” says Anna Vilén, communication manager at Siptex, a sorting facility in Sweden. “And for the bigger investments in recycling to take place, you need to know that there are steady, large volumes of raw material available.”",[],{"_key":16831,"_type":5246,"children":16832,"markDefs":16836,"style":5278},"9113fbd97784",[16833],{"_type":5250,"marks":16834,"text":16835},[5517],"Putting circularity into action",[],{"_key":16838,"_type":5246,"children":16839,"markDefs":16843,"style":5278},"9440451babef",[16840],{"_type":5250,"marks":16841,"text":16842},[],"Siptex is the first large-scale facility of its kind, working with corporate partners including Ikea and H&M, and with fibre recyclers such as Renewcell and Recover (mechanical recycling) to sort textiles automatically by composition and colour. Vilén says the textiles they receive originate in nearby European countries, where manual facilities first sort out clothes for the secondhand market before sending what they classify as waste to Siptex.",[],{"_key":16845,"_type":5246,"children":16846,"markDefs":16847,"style":5278},"98722cf90430",[],[],{"_key":16849,"_type":6631,"caption":16850,"includeCaption":33,"markDefs":10,"media":16852,"mediaCredit":10,"position":10,"text":10},"6d29f1f2b347",{"position":6633,"text":16851},"Sorting and grading, the “messy” part of fashion's resale and recycling programmes. Photo: Jeanette Nevarez, courtesy of For Days",{"data":16853,"type":88},{"altText":10,"asset":16854,"bgColor":16856,"caption":10,"contain":10,"dimensions":16857,"dominant":16860,"hasAlpha":24,"hotspot":10,"lqip":16862,"originalFilename":16863},{"_ref":16855,"_type":13},"image-0df73068d4b133418900cebc1d8107e365091018-1600x1067-jpg","#857b7e",{"_type":16,"aspectRatio":16858,"height":16859,"width":7193},1.499531396438613,1067,{"_type":21,"background":16856,"foreground":22,"population":16861,"title":22},7.21,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAUGBAf\u002FxAAjEAABAwQBBAMAAAAAAAAAAAABAgMEAAURIRIGEzFBFSJh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAQID\u002F8QAGREBAAMBAQAAAAAAAAAAAAAAAQACESFB\u002F9oADAMBAAIRAxEAPwDnVibhOqQ9OwENjbeNr\u002FCaY3CwOSIi5ie1Ht7LnLigbwfCc1LW+QptL+gog4OfdVkG4ufHoS+O6EAFIyQAR4yPdDupNqFQedYovHTjbklC2JvbbU2CEqXjFFZrpOemS1OPEcwOP10KKMPZFqllSf\u002FZ","Sorting and grading the “messy” part of fashion's resale and recycling programmes.",{"_key":16865,"_type":5246,"children":16866,"markDefs":16870,"style":5278},"b6e3c98b0ef7",[16867],{"_type":5250,"marks":16868,"text":16869},[],"High-quality and efficient sorting is still lacking in most regions, however. In the US, that could be poised to change if the two companies — For Days, an apparel brand that has been piloting a take-back bag with customers; and Supercircle, a company launched this week by the founders of footwear label Thousand Fell — are successful in delivering their vision.",[],{"_key":16872,"_type":5246,"children":16873,"markDefs":16877,"style":5278},"3c8bbef290ce",[16874],{"_type":5250,"marks":16875,"text":16876},[],"For a circular system to generate an impact, it needs logistics and infrastructure to be in place. It also needs people to actually participate. That’s top of mind for both Supercircle and For Days, which both aim to provide the logistics to collect, sort and then funnel old clothes and shoes onto their “next-best” use.",[],{"_key":16879,"_type":5246,"children":16880,"markDefs":16884,"style":5278},"825e6af962a9",[16881],{"_type":5250,"marks":16882,"text":16883},[],"“Our top level goal is to shift as many consumers into circular consumption as possible,” says For Days founder Kristy Caylor. “Obviously we have to work on product design and regeneration, but we also have to really focus on the customer, what they need and how they want to participate. There's a lot of talk and a lot of people standing on stage making commitments — and not necessarily the really hard, heavy-lifting work to reengineer the way we work as an industry and the way we relate to customers.”",[],{"_key":16886,"_type":5246,"children":16887,"markDefs":16891,"style":5278},"68e704070b1f",[16888],{"_type":5250,"marks":16889,"text":16890},[],"In the last year, For Days has collected 170,000 garments through its take-back bags — which has become the brand’s best-selling product, says Caylor. Customers buy a mailer for $20 and use it to send in old clothing (from any brand, not just For Days) for the brand’s processing centre to sort and determine the next-best use for each item. Some will be resold, some downcycled into things like insulation and others recycled into new fibres. The latter is a focus for expansion: For Days has one supply chain partner that recycles cotton fibres — used to launch a T-shirt last month that was made from old For Days clothes — and the company is exploring relationships with several others.",[],{"_key":16893,"_type":5246,"children":16894,"markDefs":16895,"style":5278},"aa0916fb09f8",[],[],{"_key":16897,"_type":6631,"caption":16898,"includeCaption":33,"markDefs":10,"media":16900,"mediaCredit":10,"position":10,"text":10},"4c774bc43567",{"position":6633,"text":16899},"For Days says over 22,000 of the garments collected to date are being recycled into new fibres. Photo: Courtesy of For Days ",{"data":16901,"type":88},{"altText":10,"asset":16902,"bgColor":16904,"caption":10,"contain":10,"dimensions":16905,"dominant":16906,"hasAlpha":24,"hotspot":10,"lqip":16908,"originalFilename":16909},{"_ref":16903,"_type":13},"image-a2ec03ee9f53e52076a85f035b13fe85e552deb4-1600x2400-jpg","#fcb4ac",{"_type":16,"aspectRatio":6769,"height":8409,"width":7193},{"_type":21,"background":16904,"foreground":158,"population":16907,"title":158},9.8,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQFAwb\u002FxAAjEAACAgICAgMAAwAAAAAAAAABAwIEAAUREgYxIUFRE0Jh\u002F8QAGQEAAgMBAAAAAAAAAAAAAAAAAgMAAQQF\u002F8QAGxEAAgMBAQEAAAAAAAAAAAAAAAECAxESIUH\u002F2gAMAwEAAhEDEQA\u002FAO9uvnroGURExMfgEfeOazaROtnf2QhWqwABmT94ns0PtWYFKwxQA5+cfu+Pt8g8UNIyFeS2iZ7DgEDMSzDs22WQs9fmlpKlWEwckia5jtGQ9EYY7r6UKFFFWHHVUBEcesMnI9Wsn6anRqa03r9mPAHYjtwIjMrPk1G6uVeiw9gvv19Ex\u002FcTfTRdpsrPhylg6yj+jM0aLXouJsrT1apf8MSD\u002FX8OL+YFOhyl1J6WNLt4Xdal0x1kRxwP8wxdS1oWFpgIwHoDDLUmEqYo\u002F9k=","Image may contain Clothing Apparel Human Person and Text",{"_key":16911,"_type":5246,"children":16912,"markDefs":16916,"style":5278},"2416723ceab2",[16913],{"_type":5250,"marks":16914,"text":16915},[],"For Days is expanding its reach by partnering with other brands to offer the same take-back and sorting service for their products as well; it recently started selling Cariuma shoes on its website, and is talking with about 90 other brands to “facilitate circularity” for them in the next nine to 12 months. “Who’s going to build it themselves?” Caylor says. “I think isolating this behaviour at the individual brand level is really challenging for the consumer, so aggregating it into one place feels like the most value add, both for the consumer and from an ecosystem perspective.”",[],{"_key":16918,"_type":5246,"children":16919,"markDefs":16923,"style":5278},"5a748ce04f72",[16920],{"_type":5250,"marks":16921,"text":16922},[],"Supercircle, which soft-launched with Reformation and then Mate the Label this spring before its formal launch this week, is taking a different approach. It also takes clothes and shoes for sorting and grading for resale, downcycling or recycling (or to be fed to waste-to-energy facilities, the lowest-grade use). However, it operates with individual brands and asks customers to register the specific garments they plan to mail back. That allows the sorters to know exactly what they’re taking in, although the technology is designed to also verify.",[],{"_key":16925,"_type":5246,"children":16926,"markDefs":16930,"style":5278},"d9be1183bd00",[16927],{"_type":5250,"marks":16928,"text":16929},[],"“Goodwill is not the trash. Goodwill is not the solution to get rid of old, pilled, holed stuff — so instead, pack it all up, slap a label on it, send it to Supercircle,” says co-founder Chloe Marie Songer. Products that can’t be identified for fibre recycling will be downcycled, she says, but as the technologies advance, which they believe will happen in the next five years, they expect to increase the percentage of products sent for true recycling.",[],{"_key":16932,"_type":5246,"children":16933,"markDefs":16937,"style":5278},"844f6ccad50f",[16934],{"_type":5250,"marks":16935,"text":16936},[],"There are a handful of brands on the platform to start, with a target to feature 40 to 50 brands next year, Songer says, adding that the system offers the scale and efficiency that brands need to be able to make the economics of recycling work.",[],{"_key":16939,"_type":5246,"children":16940,"markDefs":16944,"style":5278},"9cc36f2ac15f",[16941],{"_type":5250,"marks":16942,"text":16943},[5517],"Working to scale",[],{"_key":16946,"_type":5246,"children":16947,"markDefs":16951,"style":5278},"e4520e3d8cd4",[16948],{"_type":5250,"marks":16949,"text":16950},[],"Both companies have kinks they still need to work out, many dependent on factors beyond the companies’ control, such as technology development. For the brands working with them, it’s a significant step in the right direction, however — both because they are taking greater responsibility for the clothes they produce, which is something policy experts want to see; and because it is closer to true textile circularity than most of what happens today.",[],{"_key":16953,"_type":5246,"children":16954,"markDefs":16955,"style":5278},"f58a25d58c40",[],[],{"_key":16957,"_type":6631,"caption":16958,"includeCaption":33,"markDefs":10,"media":16960,"mediaCredit":10,"position":10,"text":10},"4aeab582c807",{"position":6633,"text":16959},"Photo: Reformation ",{"data":16961,"type":88},{"altText":10,"asset":16962,"bgColor":16964,"caption":10,"contain":10,"dimensions":16965,"dominant":16966,"hasAlpha":24,"hotspot":10,"lqip":16968,"originalFilename":16969},{"_ref":16963,"_type":13},"image-8b1841184fa224c3a19281141616c02b8067bd46-1600x1067-jpg","#2c444a",{"_type":16,"aspectRatio":16858,"height":16859,"width":7193},{"_type":21,"background":16964,"foreground":22,"population":16967,"title":22},5.3,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAEBf\u002FEACQQAAEEAgAFBQAAAAAAAAAAAAECAwQRAAUGBxIhURMUMkFh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAAC\u002F8QAGhEAAgMBAQAAAAAAAAAAAAAAABEBAhIDBP\u002FaAAwDAQACEQMRAD8AQN3uAl91A6VKT3aJVVH8ws5nwJO33sFxxC1rMYWE+b84gP8ADDTrpfclOqWmqsdsOOYuzkxp7DDa1AIR8gaJ75nitF6ImKNnDi6HZelTTDnQDQtdHLMonSnAF+4cTf0FHLFqwHVT\u002F9k=","Circular fashion Exciting to talk about tough to implement",{"_key":16971,"_type":5246,"children":16972,"markDefs":16983,"style":5278},"492a582e5bb2",[16973,16976,16980],{"_type":5250,"marks":16974,"text":16975},[],"Currently, too much clothing collected today is downcycled rather than recycled, for example, says Talbot of Reformation. “That's giving that material one extra life, but it's far from promoting true circularity, and it's not staying in the fashion system again. It's not helping us use less virgin cotton in our denim,” she says. The ability to recycle its clothing into new products is also a key part of how the brand plans to meet its ambitious ",{"_type":5250,"marks":16977,"text":16979},[16978],"32c6dd56-6340-4ba6-ba40-dc14cb00ae69","goal to be climate positive",{"_type":5250,"marks":16981,"text":16982},[]," by 2025. “We see the opportunity in the innovation to be there for fibre to fibre recycling.”",[16984],{"_key":16978,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16985},"https:\u002F\u002Fwww.voguebusiness.com\u002Fsustainability\u002Fclimate-positive-reformation-playbook",{"_key":16987,"_type":5246,"children":16988,"markDefs":16992,"style":5278},"0523eacb6702",[16989],{"_type":5250,"marks":16990,"text":16991},[],"No company, sorting process or technology will be perfect yet — they all operate in a system that’s not designed for circularity — but advocates are encouraged by the rise of companies making an effort and nudging progress in the right direction. Perhaps eventually, this will prompt investments in more systemic needs, such as infrastructure.",[],{"_key":16994,"_type":5246,"children":16995,"markDefs":16999,"style":5278},"47d03d67c4ae",[16996],{"_type":5250,"marks":16997,"text":16998},[],"“Circular models are interesting because they inspire better consumer behaviour. What businesses are able to actually do depends on the infrastructure that exists,” says Rachel Kibbe, founder of Kept SKU and Circular Services Group, an advisory group. “What are we doing to link the front end with the back end? What brands are doing right now is in an imperfect system. The worst thing we can do is not look at the root causes and not invest in scalable solutions.”",[],{"author":5505,"logo":17001},{"altText":10,"asset":17002,"bgColor":5373,"caption":10,"contain":10,"dimensions":17003,"dominant":17004,"hasAlpha":33,"hotspot":10,"lqip":8587,"originalFilename":5593},{"_ref":8580,"_type":13},{"_type":16,"aspectRatio":8582,"height":8583,"width":8584},{"_type":21,"background":5373,"foreground":22,"population":8586,"title":22},"2022-05-12","\u002Fpress\u002Fcircular-fashion-exciting-to-talk-about-tough-to-implement",{"altText":10,"asset":17008,"bgColor":17010,"caption":10,"contain":10,"dimensions":17011,"dominant":17014,"hasAlpha":24,"hotspot":10,"lqip":17016,"originalFilename":17017},{"_ref":17009,"_type":13},"image-1f7bfac73c70277177a55206d780af549dd8abc4-1707x2560-webp","#c6b9b2",{"_type":16,"aspectRatio":17012,"height":5605,"width":17013},0.666796875,1707,{"_type":21,"background":17010,"foreground":158,"population":17015,"title":22},12.07,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAYCBQcE\u002F8QAKRAAAgEDAwMBCQAAAAAAAAAAAQIDAAQRBQYSEyFBFCIjMTJRYXGh8f\u002FEABgBAAIDAAAAAAAAAAAAAAAAAAMEAQIF\u002F8QAHhEAAgICAgMAAAAAAAAAAAAAAAERIQITEhQxQVH\u002F2gAMAwEAAhEDEQA\u002FANv1G6a1spZkTmyDIXPxqsl3DBFBBJIje8YKfsTXfeMnpn6ny470mb3s3vNvxJbSdEhuXIeMUNpzM0Wfh1YzRawZuZiWN0DFQeX0orGbDcASApBI5RWIyPJ80UbV8Yp2Ypo0\u002FXtbYR9GzjSVi3F8uBxqr3rfi22bPL3VxH2HnOKlaaVa38KXcqt1JBk4Pmqrcu2ptQmAF0Bb4HsEn+Utyfs0HgooRdgzwvoOZVBfrNnI\u002FFFN8Ojtp8YgjjteI75AIz+qKjYCeKR\u002F\u002F9k=","Circular fashion: Exciting to talk about, tough to implement - Articles","Circular fashion: Exciting to talk about, tough to implement",{"_id":17020,"content":17021,"publication":17802,"publishedDate":17807,"slug":17808,"tags":10,"thumbnail":17809,"title":17820},"gEAy8ueX6LmXi4Ket8ou6q",[17022,17029,17036,17060,17092,17142,17158,17165,17181,17197,17204,17220,17227,17243,17250,17266,17282,17307,17314,17339,17346,17361,17368,17384,17400,17434,17458,17472,17488,17495,17502,17509,17525,17532,17539,17555,17562,17569,17576,17583,17590,17597,17604,17619,17643,17650,17664,17680,17703,17710,17717],{"_key":17023,"_type":5246,"children":17024,"markDefs":17028,"style":5278},"af8a0e2073b4",[17025],{"_type":5250,"marks":17026,"text":17027},[],"The fashion industry might not be the first that comes to mind as a superuser of fossil fuels. But modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme.",[],{"_key":17030,"_type":5246,"children":17031,"markDefs":17035,"style":5278},"4bf8e05b06db",[17032],{"_type":5250,"marks":17033,"text":17034},[],"It also accounts for a fifth of the 300 million tons of plastic produced globally each year. Polyester, a ubiquitous form of plastic that’s derived from oil, has overtaken cotton as the backbone of textile production. Garments made from polyester and other synthetic fibers are a prime source of microplastic pollution, which is especially harmful to marine life.",[],{"_key":17037,"_type":5246,"children":17038,"markDefs":17055,"style":5278},"9ac96de38ba2",[17039,17042,17045,17048,17052],{"_type":5250,"marks":17040,"text":17041},[],"More clothing is being produced than ever, as retailers and their customers churn through styles at a frenetic pace. Estimates from consulting firm ",{"_type":5250,"marks":17043,"text":7449},[17044],"faadd882-9167-49a0-903c-b209f6ed5f05",{"_type":5250,"marks":17046,"text":17047},[]," and the ",{"_type":5250,"marks":17049,"text":17051},[17050],"bcc4dd2b-ce0a-40d8-85c3-663f467c6fc6","World Economic Forum",{"_type":5250,"marks":17053,"text":17054},[]," suggest the number of garments produced each year has at least doubled since 2000.",[17056,17058],{"_key":17044,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17057},"https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fsustainability\u002Four-insights\u002Fstyle-thats-sustainable-a-new-fast-fashion-formula",{"_key":17050,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17059},"https:\u002F\u002Fwww.weforum.org\u002Fagenda\u002F2016\u002F04\u002Four-love-of-cheap-clothing-has-a-hidden-cost-it-s-time-the-fashion-industry-changed\u002F",{"_key":17061,"_type":5246,"children":17062,"markDefs":17085,"style":5278},"2a0baac2546c",[17063,17066,17070,17072,17076,17079,17083],{"_type":5250,"marks":17064,"text":17065},[],"Only a fraction of what’s manufactured gets recycled. Eighty-seven percent of the total fiber input used for clothing is ultimately incinerated or sent to a landfill. Fashion brands have come under criticism for practices such as ",{"_type":5250,"marks":17067,"text":17069},[17068],"4d96b9fd-5670-41e3-a501-8d6164f4aad8","destroying unsold products",{"_type":5250,"marks":17071,"text":5261},[],{"_type":5250,"marks":17073,"text":17075},[17074],"f42f97fa-5489-4471-81a0-2dcb4102dcf2","sending piles of clothes to landfills",{"_type":5250,"marks":17077,"text":17078},[]," across the Global South, on top of often ",{"_type":5250,"marks":17080,"text":17082},[17081],"da2922e1-ca32-4819-b8f7-41b2cbd9197e","exploitative and dangerous conditions for workers",{"_type":5250,"marks":17084,"text":5801},[],[17086,17088,17090],{"_key":17068,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17087},"https:\u002F\u002Fwww.voguebusiness.com\u002Fsustainability\u002Fwhy-destroying-products-is-still-an-everest-of-a-problem-for-fashion",{"_key":17074,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17089},"https:\u002F\u002Fwww.abc.net.au\u002Fnews\u002F2021-08-12\u002Ffast-fashion-turning-parts-ghana-into-toxic-landfill\u002F100358702",{"_key":17081,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17091},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fbrookerobertsislam\u002F2020\u002F07\u002F30\u002Fwhy-does-the-fashion-industry-care-less-about-garment-workers-in-other-countries\u002F?sh=81686e2c0dc0",{"_key":17093,"_type":5246,"children":17094,"markDefs":17131,"style":5278},"f5f0dcc5a672",[17095,17098,17102,17105,17109,17112,17116,17118,17122,17124,17128],{"_type":5250,"marks":17096,"text":17097},[],"Sustainability has become a major focus of fashion brands in the past decade. Inditex’s Zara ",{"_type":5250,"marks":17099,"text":17101},[17100],"ef37cf0a-0d8a-4916-946e-719105bbf30e","committed",{"_type":5250,"marks":17103,"text":17104},[]," that 50% of items it sells in 2022 will be made with recycled materials and “ecologically grown cotton.” Parade, the online-first intimate and loungewear brand, launched an ",{"_type":5250,"marks":17106,"text":17108},[17107],"bdd78529-0deb-4661-a5d5-1fcdbac040b6","initiative",{"_type":5250,"marks":17110,"text":17111},[]," to collect and recycle underwear. Other brands–like ",{"_type":5250,"marks":17113,"text":17115},[17114],"831dd0d7-54aa-4605-9b1c-7ab755c22a16","Boohoo",{"_type":5250,"marks":17117,"text":9358},[],{"_type":5250,"marks":17119,"text":17121},[17120],"c78d8d79-4f7b-453d-9adf-40dc54c47f6d","H&M",{"_type":5250,"marks":17123,"text":5261},[],{"_type":5250,"marks":17125,"text":17127},[17126],"6873752c-155c-4064-9dcc-c08fb65f87c4","Kering",{"_type":5250,"marks":17129,"text":17130},[]," (the group that includes the luxury houses Gucci, Saint Laurent and Alexander McQueen)–have released sustainability reports that detail goals to use more recycled or organic materials.",[17132,17134,17136,17138,17140],{"_key":17100,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17133},"https:\u002F\u002Fwww.zara.com\u002Fus\u002Fen\u002Fz-join-life-mkt1399.html",{"_key":17107,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17135},"https:\u002F\u002Fwwd.com\u002Ffashion-news\u002Fintimates\u002Fparade-underwear-recycling-program-1235031972\u002F",{"_key":17114,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17137},"https:\u002F\u002Fwww.boohooplc.com\u002Fsites\u002Fboohoo-corp\u002Ffiles\u002Fboohoo-sustainabilty-report-2021.pdf",{"_key":17120,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17139},"https:\u002F\u002Fhmgroup.com\u002Fsustainability\u002Fsustainability-reporting\u002F",{"_key":17126,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17141},"https:\u002F\u002Fwww.kering.com\u002Fen\u002Fsustainability\u002Finnovating-for-tomorrow\u002Fraw-materials\u002F",{"_key":17143,"_type":5246,"children":17144,"markDefs":17155,"style":5278},"7e1e2eb6f4f3",[17145,17148,17152],{"_type":5250,"marks":17146,"text":17147},[],"At the same time, production of fossil fuel-based clothing has continued and is projected to grow in the next two decades. Oil and gas companies continue to bet on petrochemical products like polyester ",{"_type":5250,"marks":17149,"text":17151},[17150],"4131f9cb-0665-4fa6-ae73-9598b4769093","to drive their future growth",{"_type":5250,"marks":17153,"text":17154},[]," as demand from transportation declines.",[17156],{"_key":17150,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17157},"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2018-10-05\u002Fthere-s-one-word-that-looms-large-in-oil-s-future-plastics",{"_key":17159,"_type":5246,"children":17160,"markDefs":17164,"style":5278},"cece262028a8",[17161],{"_type":5250,"marks":17162,"text":17163},[],"The International Energy Agency (IEA) estimates that plastics will be the largest driver of net growth in the demand for oil in the next two decades. Textiles are the second-largest product group made from petrochemical plastics behind packaging, making up 15% of all petrochemical products.",[],{"_key":17166,"_type":5246,"children":17167,"markDefs":17178,"style":5278},"7782604626e8",[17168,17171,17175],{"_type":5250,"marks":17169,"text":17170},[],"When it comes to the environmental impacts of the industry, fast fashion is often blamed. But high-end brands originate trends and generate demand for new styles, which are then mass produced by fast fashion companies for a fraction of the cost. ",{"_type":5250,"marks":17172,"text":17174},[17173],"ebc9eb6a-af77-4f18-b09b-d88abced3d2d","And they’re often made in similar factories with similar conditions",{"_type":5250,"marks":17176,"text":17177},[],"–and even similar materials.",[17179],{"_key":17173,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17180},"https:\u002F\u002Fwww.nytimes.com\u002F2020\u002F03\u002F11\u002Fstyle\u002Fdior-saint-laurent-indian-labor-exploitation.html",{"_key":17182,"_type":5246,"children":17183,"markDefs":17194,"style":5278},"e328dc8974f7",[17184,17187,17191],{"_type":5250,"marks":17185,"text":17186},[],"“Fast fashion companies—and consumers—get scapegoated for the problems of the global fashion industry,” said Minh-Ha T. Pham, associate professor of media studies at the Pratt Institute in New York City. Pham’s research focuses on labor, race, gender and power in the global fashion industry in works like her upcoming book, “",{"_type":5250,"marks":17188,"text":17190},[17189],"745acbf9-08ed-48fa-bf7e-50302ca178c8","Why We Can’t Have Nice Things.",{"_type":5250,"marks":17192,"text":17193},[],"”",[17195],{"_key":17189,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17196},"https:\u002F\u002Fwww.dukeupress.edu\u002Fwhy-we-cant-have-nice-things#:~:text=In%20Why%20We%20Can't,%2C%20design%20theft%2C%20and%20plagiarism.",{"_key":17198,"_type":5246,"children":17199,"markDefs":17203,"style":5278},"cf9f5344569a",[17200],{"_type":5250,"marks":17201,"text":17202},[],"Explosive Growth in Synthetic Fibers",[],{"_key":17205,"_type":5246,"children":17206,"markDefs":17217,"style":5278},"7beb4b529c78",[17207,17210,17214],{"_type":5250,"marks":17208,"text":17209},[],"Most clothing around the world is made with polyester, the synthetic fiber derived predominantly from petroleum. It has overtaken cotton as the main textile fiber of the 21st century, ending hundreds of years of cotton’s dominance. The global market for polyester yarn is ",{"_type":5250,"marks":17211,"text":17213},[17212],"df767d31-56f2-43a3-b10c-1d2812b3f939","expected",{"_type":5250,"marks":17215,"text":17216},[]," to grow from $106 billion in 2022 to $174.7 billion by 2032. Yearly polyester fiber production is projected to exceed 92 million tons in the next 10 years–an increase of 47%.",[17218],{"_key":17212,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17219},"https:\u002F\u002Fwww.bloomberg.com\u002Fpress-releases\u002F2022-01-27\u002Fpolyester-filament-market-to-reach-usd-174-7-billion-by-2032-comprehensive-fact-mr-study",{"_key":17221,"_type":5246,"children":17222,"markDefs":17226,"style":5278},"43e069d8e82a",[17223],{"_type":5250,"marks":17224,"text":17225},[],"Not all polyester is produced from petroleum; it can also be made from natural polymers, like bioplastics, but those alternatives only make up a small fraction of polyester in the fashion industry.",[],{"_key":17228,"_type":6631,"caption":17229,"includeCaption":33,"markDefs":10,"media":17231,"mediaCredit":10,"position":10,"text":10},"609c9c5830ec",{"position":6633,"text":17230},"Source: Tecnon OrbiChem analysis",{"data":17232,"type":88},{"altText":10,"asset":17233,"bgColor":17235,"caption":10,"contain":10,"dimensions":17236,"dominant":17240,"hasAlpha":33,"hotspot":10,"lqip":17242,"originalFilename":17230},{"_ref":17234,"_type":13},"image-434fd35d358afd8bb3dfdacc7730211ee968ed22-1240x1176-png","#f493f9",{"_type":16,"aspectRatio":17237,"height":17238,"width":17239},1.054421768707483,1176,1240,{"_type":21,"background":17235,"foreground":158,"population":17241,"title":22},15.86,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAATCAYAAACQjC21AAAACXBIWXMAAAsTAAALEwEAmpwYAAADuUlEQVR4nKWUXUxbZRjHT9uZXeAsiYmaJcZr44V6uVpaIAWXqZMsqYuj2TQzzJmQgbDW6dxRFt1AYKOn6DrRFNSYnVBA2tPvbYUxdYKMEi7EtrbAZJSP0\u002FZ8tef09DzmQNi8MBnMJ\u002Fnnfd+L9\u002Ff+nyf\u002FvAjykDVRB49M1JHqYF1cDSjsQP5PoSiqnHkv9dRsw3JZojn1QgpNPQoAioeCyRenmu6WzH2QMaTQ7CfpFqomfSFdKj+CIMj2oCiCKj31np1R89pzyy3ZVqY9N8xh\u002FCHyPKneNhAQUMoz++39Oy8unMmeoNpyt7gufpzu5k3bBqIIKHEjqb7dmK5IoplO8jzzM9vFp1lMiNBW3gR2UONGXAXIA+cIChQF5eARKB2rz1THP2YukV9wMfZinmUxXmRtQoSTHdphaw6NCKha96\u002FsGmugyuZauMtrHXySwYQ8Y81LDMYDY8tPbxEICrlNrCb7uPc4bZhFc51kpzDLYIJAW\u002FMSvQm0PgAICKKQ52A04ip07+pjxDG66o\u002FTecdyK\u002F8XbRU4GuMlGuOBxrbgEBBQAIoqu\u002FZKO9tfX3vaeYR5JWLJf7XSJiRZq1BgMH4DsiGJxXhg\u002FwsoB1Wvhx0nNbCrZ9\u002FiM\u002F2HqJcCx5jmSDNHLH0uzFNWPk\u002FZclLaxgHZzYG8Zm2cRNlykLFx09luzpS4kC7FcVy1DrUbSPXAQepZ91vUgfC7DPp7M3Ul9ik383dHnop+mS3+2pOSrn+7CK7eeXD2zcFg7xwQjgVp2DEPzt7E9IAjaQra4\u002FcdEk25Sv+H9GfXWzLhsfbVxE3bUmak547g60sUHT9OwLlBH5z+yQ0nXC542+2FWncI3nCFpdfcI1DtHpmuco+aDMGgGtkEhr5OfORzzIwP\u002FXCTxXFv4buB\u002FuKloe+LF4d7inbXOQl3N0r9RL10hWiQLhOnpDbirHTK01Gs92DSO157pNb\u002FjckYxO87vEF0dd7yn42O+xoLk56jhUnvYXHSWytOeQ+Kcc9+kSQMIkVUrmuNqBYXiX1igqgp\u002FEkYxRnizanb7sOmCbxOfe+3SYZfPbM08nKYvFYZZa7qolxIF8sH9TEhqIuJAV2sGCj7l7Sxol8bE\u002F1lsaJfFxN9eg\u002FrrjgQtxvUckLk2CGrVzXVmVHNcWZUY6bCeyxUWGthwlozFdJamJDOwlzTmamAzsKEyuXzxj5QbmH85WbKU350wVnxfF9TVYnRaFStt5wY1Jcu\u002FVL55MqYZvc9BbagIc3uu849T0z1VZXgmzAEQf4BQK2ym92qCHAAAAAASUVORK5CYII=",{"_key":17244,"_type":5246,"children":17245,"markDefs":17249,"style":5278},"811df35d9cbf",[17246],{"_type":5250,"marks":17247,"text":17248},[],"There’s a reason the industry loves polyester. It’s hardy and versatile, used to create everything from athletic clothes to faux fur jackets to silky dresses. It’s been marketed as more sustainable than some natural fibers because the production process doesn’t require as much water or land as growing natural fibers like cotton.",[],{"_key":17251,"_type":5246,"children":17252,"markDefs":17263,"style":5278},"8cf395bc78f7",[17253,17256,17260],{"_type":5250,"marks":17254,"text":17255},[],"Bloomberg News collected data on more than 15,000 pieces of apparel added to Chinese e-retailer Shein’s online store between Nov. 1 and Nov. 15, 2021, to determine what materials were used to make them. Similar data for 10,000 women’s clothing styles from Asos, Missguided, Boohoo and PrettyLittleThing were also collected and made available to Bloomberg by U.K.-based ",{"_type":5250,"marks":17257,"text":17259},[17258],"e6c959a9-f612-4fc4-8d93-5040f29e6032","The Royal Society of Arts",{"_type":5250,"marks":17261,"text":17262},[],". While the data represents women’s styles only, polyester is common in both men’s and women’s clothing.",[17264],{"_key":17258,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17265},"https:\u002F\u002Fwww.thersa.org\u002Fabout",{"_key":17267,"_type":6631,"caption":17268,"includeCaption":33,"markDefs":10,"media":17270,"mediaCredit":10,"position":10,"text":10},"f58135d73f75",{"position":6633,"text":17269},"Sources: Shein, Royal Society of Arts, Missguided, Boohoo, Asos, PrettyLittleThing",{"data":17271,"type":88},{"altText":10,"asset":17272,"bgColor":17274,"caption":10,"contain":10,"dimensions":17275,"dominant":17279,"hasAlpha":24,"hotspot":10,"lqip":17281,"originalFilename":17269},{"_ref":17273,"_type":13},"image-bbd61e7edf7953fa9f2faf465da535debb48da36-1492x992-jpg","#d8c0a9",{"_type":16,"aspectRatio":17276,"height":17277,"width":17278},1.5040322580645162,992,1492,{"_type":21,"background":17274,"foreground":158,"population":17280,"title":22},5.44,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYBBQf\u002FxAAnEAABAwMDAwQDAAAAAAAAAAACAQMEAAURBhITBzFBFBUhIiOhwf\u002FEABQBAQAAAAAAAAAAAAAAAAAAAAT\u002FxAAdEQACAgIDAQAAAAAAAAAAAAABAgADEUESMoGR\u002F9oADAMBAAIRAxEAPwDQJ3UuTa9Ke7yS38j\u002FABACJ9u+O1W8\u002FqSkGPBIQSQshENcLhRHHlKWdaaCbuzoctyeAWjEhAW025z5TNRf9DMuzoLoTTBWxwqI2i7v3R6ksZeROMexFroWIG4+W\u002FqFb5UfkQJCfOMKlFK+mtLtsW8g9Tu\u002FKS548f2ikipiOw+QxcDU\u002F9k=",{"_key":17283,"_type":5246,"children":17284,"markDefs":17302,"style":5278},"cfb28c9a3919",[17285,17288,17292,17295,17299],{"_type":5250,"marks":17286,"text":17287},[],"Almost every piece of clothing we buy is made with some polyester, the data shows. Although the dataset is made up of mostly fast fashion retailers, it’s not just fast fashion that loves polyester. ",{"_type":5250,"marks":17289,"text":17291},[17290],"acdd0b22-6270-4c56-a8d8-4eff0221360b","Lululemon joggers",{"_type":5250,"marks":17293,"text":17294},[],"? Polyester, nylon and elastane. ",{"_type":5250,"marks":17296,"text":17298},[17297],"b0dd294e-e983-458a-9168-2ce5da7fc1d0","Gucci skirt",{"_type":5250,"marks":17300,"text":17301},[],"? Polyester.",[17303,17305],{"_key":17290,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17304},"https:\u002F\u002Fshop.lululemon.com\u002Fp\u002Fmen-joggers\u002FIntent-Pant\u002F_\u002Fprod1590178?color=1966",{"_key":17297,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17306},"https:\u002F\u002Fwww.gucci.com\u002Fus\u002Fen\u002Fpr\u002Fwomen\u002Fready-to-wear-for-women\u002Factivewear-for-women\u002Fgg-jacquard-jersey-skirt-p-655183XJDEM1000",{"_key":17308,"_type":5246,"children":17309,"markDefs":17313,"style":5278},"7a98cf0edf55",[17310],{"_type":5250,"marks":17311,"text":17312},[],"Shein puts out an average of about 1,000 women’s new clothing styles a day based on our sample, 85% of which were made with polyester. Around 95% of styles we sampled from Shein were made with at least some plastics-based material, either from polyester, nylon, acrylic or elastane. A majority of these garments were made with blends of different fibers, like polyester and cotton or polyester and nylon.",[],{"_key":17315,"_type":5246,"children":17316,"markDefs":17334,"style":5278},"1fcf08f0bbc7",[17317,17320,17324,17327,17331],{"_type":5250,"marks":17318,"text":17319},[],"Such blends help achieve different textures in clothes but make the process of recycling textile waste even harder. Even without blended fibers, sorting clothing by material to recycle is labor intensive and requires a skilled workforce, though new methods are currently being ",{"_type":5250,"marks":17321,"text":17323},[17322],"472f50ad-e09d-4196-a681-e392b280e887","developed",{"_type":5250,"marks":17325,"text":17326},[],". Then, the actual process of transforming blended fibers into reusable yarn requires separating materials with chemical solvents. Data is almost nonexistent, but a report from the Ellen MacArthur Foundation suggests that less than",{"_type":5250,"marks":17328,"text":17330},[17329],"4fb1c3e4-75eb-4662-bc57-27279d42f32f"," 1% of clothing ",{"_type":5250,"marks":17332,"text":17333},[],"collected globally for recycling is actually used to create new garments.",[17335,17337],{"_key":17322,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17336},"http:\u002F\u002Fwww.resyntex.eu\u002Fimages\u002Fdownloads\u002FHSI_2016_paper_final.pdf",{"_key":17329,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17338},"https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fnapapijri-circular-series",{"_key":17340,"_type":5246,"children":17341,"markDefs":17345,"style":5278},"2d5bb5efb629",[17342],{"_type":5250,"marks":17343,"text":17344},[],"Tasha Lewis, associate professor in the Department of Human Centered Design at Cornell University, said that “brands create blends [of fibers] to achieve a certain type of garment, but are not thinking about end of life of that garment” and what is required to reuse or recycle those fibers.",[],{"_key":17347,"_type":6631,"caption":17348,"includeCaption":33,"markDefs":10,"media":17350,"mediaCredit":10,"position":10,"text":10},"14ae43806d0b",{"position":6633,"text":17349},"Sources: Getty Images, Council of Fashion Designers of America, Inc., Environmental Protection Agency, American Apparel & Footwear Association, Council for Textile Recycling, and International Trade Commission.",{"data":17351,"type":88},{"altText":10,"asset":17352,"bgColor":17354,"caption":10,"contain":10,"dimensions":17355,"dominant":17358,"hasAlpha":33,"hotspot":10,"lqip":17360,"originalFilename":17349},{"_ref":17353,"_type":13},"image-08cb437449fe622c24bf277418ac534ae3dba073-1492x3932-png","#de9bd9",{"_type":16,"aspectRatio":17356,"height":17357,"width":17278},0.37945066124109866,3932,{"_type":21,"background":17354,"foreground":158,"population":17359,"title":22},1.94,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAA1CAYAAABBecueAAAACXBIWXMAAAsTAAALEwEAmpwYAAAN\u002FElEQVR4nI1XCVRTV7cOTlStolLHWq1ixaqoCFSZhyCKoOIQgYjEQAiEEAKBkDBeyjyFeQ5hNCARZDSQMM+IKIMBFVERRJlUQCsg3HveCrb9f\u002Fv09e219rrn3nvWt\u002FY+a+\u002FvOxuFWjQgASCwZNEBtAQAIPH5O0r8\u002FGv9pS3uARIoCCxZdPH6L+OJRCvKm0Ub+Pk122t4vC3t7e2rIACWQBC06F9sRqFQ+3miFfvTRFt2BrX8up11b8++mF5pzRqwbPFncXH7qqrWx4crGjrNBdl5rnXsJLtmQbVqRe9L6Sx+61peRbtUFJ8vuRg1ABIYnmiFRsL9X2Tdim22kjMTtzrcDNvtLTRVDGv7CcPjLUUV1nbKC+70+Qur2lqFsbH9jeG+nXXFxcml9Z1XuSX1JtmlTab5Na3Hm0WDG0QArLDniXZoepeQZHDRDT+c9RrbhPEb3keKK9TwzNE3y+xcjeK3PSaW1HU2l2bdmK2jWy00uV6dK8lIHs4uqm7n3BS0J2eXtKXxbnPyy2rPlrU9lCVEC02PkRLKdxp5Tm3Sc5j\u002FUc96XgFDERk5BRPJMRXSKGFbDzU9t6gzg2m\u002F0Gosh9whHoY5vrQF9vWCT8k5pfNh8RlzYXGclwnp2TcCEm9ABg4x+b9e8Bz7+ZzbnMwF13eyOti3KicxD7BkL7I\u002Fr34jKl8oPAt5+1T7407P1l3bgbQ67oITPUzgpPR0mFskgONTMxeCI1hzfqzwMSu3kKfHjBnjMgaOnw6YeL9WsfATHj9tXqlrcKXOhuZD4JU3b0ClZAQrMhj4HB\u002FyiclCutxMha\u002FcFCf0\u002FNvM66Ev80tuPMu4Hj0YHMp46eROHzOjMGZ0r9JgZVPae12ClwDrEGBjeMHKyxhrc8vbOwjX0dGxDpWRYb8jLOQKLcLXoCTDR5t\u002FPUA7JynqfBqXywzKy2O5ctjO\u002Ft5e5sE4C2wSFmdRdcWS3HGFQOHbUp1JTCbzGB5PciHZUHMjgsOMxx8+XIOqSYO+y8y03ZMaf0WdE3lVLSmceDQpiSiXk+Msk5\u002Flsj062myXo+OZPQYGeoeNzugbYo2NsdbXzE5AVOufKQTCcStLmwQqhZoaHeyvjvT1SX4ubB5vKQA1y2oAWAaAuFuAhPgpLmoMBrMUw8MsJRIVluNwuHUhISEyqancX4RC4bbw0PDLgb7+RSmx0ewmwW2dye7u9X92EUoM8NlR4vVnXwTkYZZG8aMknQROq4tasjfXV1QYNlbUUHo7e827OzriWutqH3Xfae583tsTPdD31PCrbSruXx7ALA1qx0i5tpvuo7ditalV5896VZOMcyoSwqqqiiofdnYJnohED7tamj7eb2yY7WxpfdLa0JzzVTCIh1lhUaW9k9Sie8H+jn6Ebb1+Ob4M3WJdbtjiKSQ8TBT4vympzpusKC2e4edmw8VZaXMFmWnDuZkZ9f8LjdiusBzfgN5tXqdqh2tUE1o2aL4yF6jPmBSrwNdK0Qs2ZYbz9qUY2DPHdiYi2n0oORi6H+\u002FLrGS5O3CCPGkuX0QmPkOjW0rSl\u002FgqV7BVKjX4Ro33+Fp12KxMDTEr1UDwJWjEslQPseTrwdb5+iNOcZe5Ae54fKCDmY6r5cVDtGvnfvoiuv0QZsVBSElRPlQ+WTtZcexysQaME2oilhXawLIcDSxLdQHx9imEJDwN21UZPqdXmnr55hBlKJRTkuJq+Ex1fxMmSmK1q87mdU7HbNdbHuzYQT44p81WRcz4WoBQrg2synUBsUwPWPH1ECv+yQVKldED71Zra859\u002F40QgJagIJQY7G\u002FeXOS69T7aB9a5qSevsjgysdnyMKyepIGYFGkC80J1gC\u002FRRixKdBBcsSaML0FP0apNb0V1uGo3D\u002FJW\u002FhfD\u002F+f8UJqay7a6a6pt8kXz1zurzGx3PoZopKgD4wI1gC\u002FVQghlaNiiRGvhWpHOexv+mWa3aivbhA7Wj+IG+GqpoLaiVm0iHzu7NeRky6Yg3YUtrscR+SAFcIGrskCq0P9ArT07ShYaPCHzz\u002FPdqon2YfXQXogHrfg6mDj\u002FnVLrNuAVzLcEnOjeEmcAS0PqyDaqPPgN+u0jNvV0j4vALNu7wcrVp9b+dGQDtIMn4n0V7G\u002FA9Qq7paSwhy5I09UqNnhrTa9jqsBrqEqINFH+owxB8Y6aM5pGybLen9KYsqampkbc819Xw79NQWH5WrP9e9aaHSavMfq1\u002FHvDvROriEfg7xyV5iXND75YabQv9AfjQ3vFRPKZTD73PupbJq6hPZQ9klLnZH9ee3Cr3feK27tW4+Q+rXQ59mEl7tCj7y8fZmn4WMhPA\u002FADAGAjAsBaAMCKv9jpC\u002F2GILCEz+dL8nislVfciFt3nlIgrT8he3+dxdHXu2jaHWjHc7luEUz3++11uJnhYcJIT49NV1UVtqXo9omW7OxDAgja1E4kLl8EE6OTmTHSZGqIcoSViz6HZGeOtb2adRir26NodbLRNdShpKE4sXyg5mZ1X3lBW9\u002Ft26KeguLe2lRux62w2Op0qnNKkhHGIhyN3k1UUFguBlxO9kxUvohlJjFPmddzz5re87hm8+K8KXbQxORSZ6Ifo+dBYcKYqID9sTYlEa6ISUCa03KRSk4uEkt1m3PTPTPhpYwWeimfwOAOa64TA66NTi81NTb3uIdTw8wHaRoukPQwC3qapz\u002Fqqai9p5tjZm+xGHBOgBvCDYsAJclZoCqzAPBT84GXuR1sfkRjwVZR97GDsj7V8pjOZjHgZmFdmwPVhdWnr2MGYzTOIed0zyEnNE8hJ5RVESrWCLkV7g7Ynk4g3A0C3Ph0UJCaC3gJXMDEWiNYeXUYr4R+SFQ+ScarqW1ECYqKdiUmJgfY2rsPaeoZw6pahshpg4uAcI0IPOkMkBETBroq8kD9LS7gxicBXlo2qCgSAGF+OQiiMsA1VTRieVyrx0lbmxiAVpJG0elU2YsXjOLUtdBjR49rwaro08glEzPACosArU3NYOh5P5ieeA3ejQyDwafPwED\u002Fc\u002FD65QgYeDIAuImpiLm+EUzU1OqNPo+2bSdq\u002FoAyJ5gfUDquxNl7UO6Nqs4JGE+iIG7evuB6Vg64334fjA69ADNvx8DcxAiYfj0E3r0eBh+np8Ef7z+AhpomxMOBAXtfNeu\u002FTjJzEdJNtqGO6+vK7ZDdm75dRuad4YVLcGhUHBIYGgU8PfwAJzENdDU3gqlnIjAlagHDdaXgWa0AjPb1g4mRCdBxrwthxyXDLE+PoTgvt8BkX\u002FddqO0KCnLSe\u002FZmSO879E7lIg4me0UiF83sgcFpExAfngSeP3wMPo4Pg8neu2BIwAP95aWgq\u002FYuqOLXgYLcAiQqMBT2ZTJfhfr7s2JjY\u002FegjmMwcrvP4TJ+svR6d8AjA1agZ8Jy5xjI5StOoOBGGRgfeQs+fvgDjD97Avqb6kBXVSPCZfOAq5MH8CA7IcFXLRdSLXCvCvx9WOWZmXtQ9MjUXzTCCkLkszqf\u002FlY4MCsXdXdBmZ4P+8eWIHW1ncjAizHk1atxpOteF9JS3YCUF5TD3u6+CMHUAjhews\u002FHnzozc8fo5FC\u002FOyWsLyddBhUvaNpkxGm+rJHXz9YqH60\u002FmvjgsX5AzSg7r\u002FVDU2v3THdP\u002F2xzy91Z7vXc2aK8wskbGVnDvzt7vY2ksOYyHeNfFRhb3Hl0SVcw6mzpMpwUuQMVEhu7BW\u002Fnpn\u002FZP81EP6fH+FBIC83Irzw2M78pv729m9\u002F9oLfsVkFxWVBgaFkmJ517g50Ry\u002FPNru1mdY4PRQ80PGBkUfvwmEsD7iSVp0lBUqjCwkKNCBbLIzUl1TaLX79fx6\u002FyR2Of0l\u002Fz+W1KAwMDqqOjw2plZZXqEaERWumx6RpN8U2GQwkvOH9w\u002FhicYy9UTkSPXmhgRO6oYDCkgPjS\u002FuzZM5f6+sZbDx6IoiYnJ5UQBJEU0xmPB8QkKvZlg82DKytZlT\u002FW+7ccGoh8iZ7hzAUspIHeT6nwo3eJUzGPQkSnMp0yN4m1GTU9PU0YHBz0HBsbIwAAZP8kzf\u002FcxgCQyCBnSDdCdxQHwodVR2PfHZllz56Z58Cc+TQgmkmdF72Jn4q7E3BP2RHDWikmh59GRkZ2j4+PbwMArPqHLEpgMJgVXAfu7q7gHvWp+ClZUAjWTEdNb5xnA635NBD6KQ3um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Environmental Impact",[],{"_key":17369,"_type":5246,"children":17370,"markDefs":17381,"style":5278},"c03bbb895405",[17371,17374,17378],{"_type":5250,"marks":17372,"text":17373},[],"The environmental effects of polyester’s dominance over the clothing industry are varied. For one, polyester requires a large amount of energy to produce. In 2015, polyester production for clothing emitted ",{"_type":5250,"marks":17375,"text":17377},[17376],"414834d1-f587-472a-be9d-3424d63b853a","282 billion tons",{"_type":5250,"marks":17379,"text":17380},[]," of carbon dioxide, triple that of cotton.",[17382],{"_key":17376,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17383},"https:\u002F\u002Fcfda.com\u002Fresources\u002Fmaterials\u002Fdetail\u002Fpolyester",{"_key":17385,"_type":5246,"children":17386,"markDefs":17397,"style":5278},"1b3beb9572dc",[17387,17390,17394],{"_type":5250,"marks":17388,"text":17389},[],"Additionally, synthetic textiles like polyester shed tiny pieces of plastic with every wash and wear. These plastic particles, called microplastics, pollute the oceans, freshwater and land and pose a danger to the animals that consume them, inhibiting their growth and reproduction. Scientists in Australia ",{"_type":5250,"marks":17391,"text":17393},[17392],"aa909d40-f551-4e28-bdf6-9706d46bd4f4","estimate",{"_type":5250,"marks":17395,"text":17396},[]," that between 9.25 to 15.86 million tons of microplastics can be found on the ocean floor.",[17398],{"_key":17392,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17399},"https:\u002F\u002Fwww.frontiersin.org\u002Farticles\u002F10.3389\u002Ffmars.2020.576170\u002Ffull",{"_key":17401,"_type":5246,"children":17402,"markDefs":17427,"style":5278},"e7fe0be0c234",[17403,17406,17410,17413,17417,17420,17424],{"_type":5250,"marks":17404,"text":17405},[],"The U.S. Geological Survey found that ",{"_type":5250,"marks":17407,"text":17409},[17408],"ae194822-e144-433a-8891-c7d253867c7b","71% of microplastics",{"_type":5250,"marks":17411,"text":17412},[]," found in samples of river water came from fibers. Scientists estimate that, globally, ",{"_type":5250,"marks":17414,"text":17416},[17415],"13920576-c4ba-4929-af8a-f06f06c68ba4","35% of the microplastics",{"_type":5250,"marks":17418,"text":17419},[]," found in oceans can be traced to textiles, making them the largest source of microplastic pollution in the world’s oceans. A ",{"_type":5250,"marks":17421,"text":17423},[17422],"e718554b-5345-4a35-a6df-32858c9bfdd0","study in England",{"_type":5250,"marks":17425,"text":17426},[]," found that marine mussels exposed to microplastics had broken DNA and deformed gills and digestive tubes.",[17428,17430,17432],{"_key":17408,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17429},"https:\u002F\u002Flabs.waterdata.usgs.gov\u002Fvisualizations\u002Fmicroplastics\u002Findex.html",{"_key":17415,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17431},"https:\u002F\u002Fportals.iucn.org\u002Flibrary\u002Fsites\u002Flibrary\u002Ffiles\u002Fdocuments\u002F2017-002-En.pdf",{"_key":17422,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17433},"https:\u002F\u002Fwww.sciencenewsforstudents.org\u002Farticle\u002Fpolluting-microplastics-harm-both-animals-and-ecosystems",{"_key":17435,"_type":5246,"children":17436,"markDefs":17453,"style":5278},"95a01d9b548d",[17437,17440,17444,17447,17451],{"_type":5250,"marks":17438,"text":17439},[],"According to",{"_type":5250,"marks":17441,"text":17443},[17442],"5bb462b5-c30b-4382-b05c-4aa722769ee4"," data from the U.S. Environmental Protection Agency",{"_type":5250,"marks":17445,"text":17446},[],", the amount of clothing and footwear waste generated by Americans each year ballooned from around 1.4 million tons in 1960 to over 13 million tons in 2018. Around 70% of that clothing ended up in landfills, while only 13% was recycled into either new clothing or for other use. Those data may be an underestimate, as donated clothes often end up in landfills either in the U.S. or in countries like Ghana and ",{"_type":5250,"marks":17448,"text":17450},[17449],"992bc3aa-6563-4a8a-b050-d78c0e029504","Chile",{"_type":5250,"marks":17452,"text":5801},[],[17454,17456],{"_key":17442,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17455},"https:\u002F\u002Fwww.epa.gov\u002Ffacts-and-figures-about-materials-waste-and-recycling\u002Fnondurable-goods-product-specific-data#ClothingandFootwear",{"_key":17449,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17457},"https:\u002F\u002Fwww.aljazeera.com\u002Fgallery\u002F2021\u002F11\u002F8\u002Fchiles-desert-dumping-ground-for-fast-fashion-leftovers",{"_key":17459,"_type":6631,"caption":17460,"includeCaption":33,"markDefs":10,"media":17462,"mediaCredit":10,"position":10,"text":10},"4a79385a8297",{"position":6633,"text":17461},"Sources: Environmental Protection Agency, American Apparel & Footwear Association, Council for Textile Recycling, and International Trade Commission.",{"data":17463,"type":88},{"altText":10,"asset":17464,"bgColor":17466,"caption":10,"contain":10,"dimensions":17467,"dominant":17469,"hasAlpha":33,"hotspot":10,"lqip":17471,"originalFilename":17461},{"_ref":17465,"_type":13},"image-87a5cc201ee9f0a4eace9a99f2a47f5ffd9c1758-1240x804-png","#f9f10a",{"_type":16,"aspectRatio":17468,"height":10354,"width":17239},1.5422885572139304,{"_type":21,"background":17466,"foreground":158,"population":17470,"title":158},0.22,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAYAAACpUE5eAAAACXBIWXMAAAsTAAALEwEAmpwYAAACh0lEQVR4nJ3ST0gUURwH8FkRpSAoDOxQoxGBGkTgoT+2kpgFQXmIhA4dgjpEh4JOdXB2KOhQl6yd2ZlZd13MPyx1sFAPa5jI6sXSJSWywJ10V9ahdZzZmXlv3sz+YsQ\u002Flwj0wY\u002F3Lu\u002Fz3vv+HkXtcszGoWw1alXjt3BK69EOAgW+XUHeRgDwQS9U4k6nzQrju5ZgHds9COArDhXL7RicxxGXM0TyQuNRHcMwJRRF+XaMZYTMXl3CJ50IMKTTnUAiCWpBVLsjcP2ZDJQoYdhniPYZHCbPiOB+JaL7GwmYRwKq8Q7bCVbqBW9FSAsScRAL5DviiWmHnBXEE9674X\u002FBdWQj\u002FPlX8+WW181O56YtkV4sENnkMLKCtrMNav8G17vnFQMlMAqlq9HV\u002FYZk1CPJeYQFZwRxjmK8sYnWgYomV3BxNKegvp+81vdlO8NNhPLmUSiFOOyBGFSgKNSYIm4zecyjkJuyOFszeM3RxWyxEP3lmu+Srj0WUch0O4++PagF2GiI3guVuohPrAnGaV0iF0iMtDpdcAd3kZckUvhsR5Rl3C0jq3\u002FGsQaGXGtEdFHyqWOn7jnOwtUVd9HPQeZszRaoSmpLnlfbVU4XVa7QbYbN9zimD+MeZZLE537YA8MyHuFllHwi46nbMp6+JtszzWk75U\u002FbM+dSeKrxOZq8eHwLzIayjbmQcj\u002F3WgkoXI79Iy6zaleaUfsnGP2jFNA\u002FPWT18eusnmwJ6GN+di3RwOqJhoA+6Ge1wabH+YHLrbPRK4c2MqQomZMPLIqLh9Md6aPL\u002FEJ1NjxXlYmN05m4QGcSt+j8eD2dT9TR+Q\u002F1dDbcVJWPXaS98tZLkUtHlmLNFfH4jbLNT\u002F0XXHHa36DcrUMAAAAASUVORK5CYII=",{"_key":17473,"_type":5246,"children":17474,"markDefs":17485,"style":5278},"d16be8e0e606",[17475,17478,17482],{"_type":5250,"marks":17476,"text":17477},[],"The pace of apparel production often exceeds demand, begging the question of what happens to the clothing that never gets sold. H&M came under fire in 2018 for disclosing in its annual report that it had accumulated $4.3 billion of unsold inventory. In the years since, its stockpile has remained roughly at the same level. In 2017, a ",{"_type":5250,"marks":17479,"text":17481},[17480],"b7205f17-e29d-4e3a-99df-21e80c844378","Swedish power plant",{"_type":5250,"marks":17483,"text":17484},[]," abandoned coal as a source of fuel, instead burning mountains of discarded clothing from H&M.",[17486],{"_key":17480,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17487},"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2017-11-24\u002Fburning-h-m-rags-is-new-black-as-swedish-plant-ditches-coal?terminal=true",{"_key":17489,"_type":5246,"children":17490,"markDefs":17494,"style":5278},"0788f6560097",[17491],{"_type":5250,"marks":17492,"text":17493},[],"In an email to Bloomberg, H&M declined a request for an interview.",[],{"_key":17496,"_type":5246,"children":17497,"markDefs":17501,"style":5278},"b0a9017608cf",[17498],{"_type":5250,"marks":17499,"text":17500},[],"Gabriella Santaniello, founder of retail research firm A-Line Partners, says that overproduction results from the pressure that companies face to grow their sales. “There’s a business case for them to constantly funnel more product out, because they see it as a missed opportunity for sales. But it’s a slippery slope,” she said. “If you don’t get the fashion right one month, it triggers the domino effect. That’s how these retailers end up with such a glut of inventory.”",[],{"_key":17503,"_type":5246,"children":17504,"markDefs":17508,"style":5278},"00f18ff6cc05",[17505],{"_type":5250,"marks":17506,"text":17507},[],"A spokesperson for Inditex, the parent company of Zara, said that Inditex’s inventory surpluses are not significant. Cumulative inventory across its eight brands decreased by 16% in 2019 and again by 9% in 2020. The spokesperson said that whatever goes unsold at the end of each season gets sold through authorized third parties, donated or recycled.",[],{"_key":17510,"_type":6631,"caption":17511,"includeCaption":33,"markDefs":10,"media":17513,"mediaCredit":10,"position":10,"text":10},"a6e5ced90d08",{"position":6633,"text":17512},"Note: Data taken from quarterly reports at the end of Q1 for each year.Source: H&M",{"data":17514,"type":88},{"altText":10,"asset":17515,"bgColor":17517,"caption":10,"contain":10,"dimensions":17518,"dominant":17522,"hasAlpha":24,"hotspot":10,"lqip":17524,"originalFilename":17512},{"_ref":17516,"_type":13},"image-8aad3ad9deaa6aba163cdcc8d453b1d7f4f35a41-1720x780-jpg","#c3b9ab",{"_type":16,"aspectRatio":17519,"height":17520,"width":17521},2.2051282051282053,780,1720,{"_type":21,"background":17517,"foreground":158,"population":17523,"title":22},3.48,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAJABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAYBBAUI\u002F8QAJBAAAAYBAwQDAAAAAAAAAAAAAAECAwQFEgYRITQ1NnNBg8H\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAABAgP\u002FxAAYEQADAQEAAAAAAAAAAAAAAAAAAREhAv\u002FaAAwDAQACEQMRAD8A6Xk3tZGXg\u002FMZQvfbE1c7hT1pr+JXU8tVaapElBYlgXBGYXLjyA\u002FcIe6aT7CBdhcSVLWjLZ+3o25bsx5pxajySXwfABp6N7N9ivwAza0X0z\u002F\u002F2Q==",{"_key":17526,"_type":5246,"children":17527,"markDefs":17531,"style":5278},"ca2ed082d47b",[17528],{"_type":5250,"marks":17529,"text":17530},[],"“The single biggest concern in the fashion industry is that there is too much clothing,” said Sheng Lu, assistant professor of apparel studies at the University of Delaware. “Fashion brands try to address the problem of sustainability by encouraging consumers to shop for more sustainable fabrics, but the reality is that just leads to more and more consumption.”",[],{"_key":17533,"_type":5246,"children":17534,"markDefs":17538,"style":5278},"824a29e1bdfd",[17535],{"_type":5250,"marks":17536,"text":17537},[],"Stemming the Tide of Textiles",[],{"_key":17540,"_type":5246,"children":17541,"markDefs":17552,"style":5278},"c5549070b56a",[17542,17545,17549],{"_type":5250,"marks":17543,"text":17544},[],"The buying public’s interest in sustainability has never been higher. A recent survey by Swiss global investment group ",{"_type":5250,"marks":17546,"text":17548},[17547],"0fb6e89b-f461-48c3-8757-9bbab5e7bd2f","Credit Suisse",{"_type":5250,"marks":17550,"text":17551},[]," of 10,000 Gen Z and millennial consumers across the world found that ​​at least 65% are worried about the environment and almost 80% intend to buy only sustainable products, or at least as many as possible. Over 40% of respondents said they believe the fashion industry to be unsustainable.",[17553],{"_key":17547,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17554},"https:\u002F\u002Fwww.credit-suisse.com\u002Fmedia\u002Fassets\u002Fcorporate\u002Fdocs\u002Fabout-us\u002Fresearch\u002Fpublications\u002Fcsri-the-young-consumer-and-a-path-to-sustainability.pdf",{"_key":17556,"_type":5246,"children":17557,"markDefs":17561,"style":5278},"7e8737977c27",[17558],{"_type":5250,"marks":17559,"text":17560},[],"With so much clothing saturating the market in recent years, the secondhand market has swelled in parallel. In the first quarter of 2018, Poshmark, an online marketplace where users can buy and sell used clothing and accessories, reported $177 million in sales. The same period in 2020 saw $309 million in sales, a 75% increase. But there’s only so much life left in the clothing that consumers just don’t want to buy–and there is a lot of that.",[],{"_key":17563,"_type":5246,"children":17564,"markDefs":17568,"style":5278},"63d3f3d605ac",[17565],{"_type":5250,"marks":17566,"text":17567},[],"Colleen Morrone, the chief executive officer of Goodwill of Delaware, said that as of 2015, its 16 stores and four outlets racked up 7 million pounds of unsold clothing a year. More recent data is not available, but donations have increased over the past decade, she said. The shelf life of a donated article of clothing is four to six weeks. If items go unsold after that, the store ships them to Goodwill outlets, which sell clothing at 99 cents per pound. Whatever is left gets sent to textile recyclers or overseas.",[],{"_key":17570,"_type":5246,"children":17571,"markDefs":17575,"style":5278},"d34fcef4c4d9",[17572],{"_type":5250,"marks":17573,"text":17574},[],"“It’s a cliche to say that we can’t shop our way out of a climate catastrophe but it’s absolutely true,” said Pham, the professor at Pratt. “The popular emphasis on individuals knowing where their clothes are made and who made their clothes–as ways of buying ‘better’–obscures the reality that the problems with the global fashion industry aren’t individual bad brands that just need to be called out. The problems are structural and systemic,” she said.",[],{"_key":17577,"_type":5246,"children":17578,"markDefs":17582,"style":5278},"343a103757da",[17579],{"_type":5250,"marks":17580,"text":17581},[],"Despite the dizzying number of styles it puts out, Shein says that its business model actually minimizes waste because it produces a small number of items in each style and waits to see how well styles perform online before mass-producing them. Whereas brands that follow the traditional model try to “predict what consumers want and make those products six months ahead of the selling season,” according to Lu. Fashion forecasts like this can easily result in piles of unsold clothing.",[],{"_key":17584,"_type":5246,"children":17585,"markDefs":17589,"style":5278},"a7e696ca99ed",[17586],{"_type":5250,"marks":17587,"text":17588},[],"“I think there are some misunderstandings about fast fashion compared to conventional fashion retailers,” said the University of Delaware’s Lu. “Fast fashion companies like Shein can actually reduce unwanted clothing, if it’s made efficiently.”",[],{"_key":17591,"_type":5246,"children":17592,"markDefs":17596,"style":5278},"ee0a268a41ea",[17593],{"_type":5250,"marks":17594,"text":17595},[],"Still, the volume of new products offered by a business model like Shein’s poses its own issues. “The problem is that even if you create exactly what consumers want, you’re also creating a culture that encourages them to throw clothing away too quickly,” he said.",[],{"_key":17598,"_type":5246,"children":17599,"markDefs":17603,"style":5278},"ddfcd1a94121",[17600],{"_type":5250,"marks":17601,"text":17602},[],"Lu’s research found that in the span of 2021, Zara offered 50,000 new SKUs – stock keeping units, or unique styles – on its website. H&M had 25,000. Shein? 1.5 million.",[],{"_key":17605,"_type":6631,"caption":17606,"includeCaption":33,"markDefs":10,"media":17608,"mediaCredit":10,"position":10,"text":10},"8c10542a1bc7",{"position":6633,"text":17607},"Source: EDITED Retail Intelligence",{"data":17609,"type":88},{"altText":10,"asset":17610,"bgColor":17612,"caption":10,"contain":10,"dimensions":17613,"dominant":17616,"hasAlpha":24,"hotspot":10,"lqip":17618,"originalFilename":17607},{"_ref":17611,"_type":13},"image-c9b8374324dfe552a65894087f9d4873c0886b39-1720x568-jpg","#fc92fb",{"_type":16,"aspectRatio":17614,"height":17615,"width":17521},3.028169014084507,568,{"_type":21,"background":17612,"foreground":158,"population":17617,"title":22},2.58,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAHABQDASIAAhEBAxEB\u002F8QAFwABAAMAAAAAAAAAAAAAAAAAAAQGCP\u002FEAB8QAAEEAgIDAAAAAAAAAAAAAAEAAgMEBRESEyExgf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAAE\u002F8QAHREAAgIBBQAAAAAAAAAAAAAAAAECBBEhImGR8f\u002FaAAwDAQACEQMRAD8A0zja1itNY7puyN523fsKVbY6WtIyN3FzmkAoiR2haYwVqphMhHEWiwI\u002FJOgd\u002FURFQ7E34VO1Pjo\u002F\u002F9k=",{"_key":17620,"_type":5246,"children":17621,"markDefs":17638,"style":5278},"8c10e9a0858d",[17622,17625,17629,17632,17635],{"_type":5250,"marks":17623,"text":17624},[],"About 0.2% (26 out of around 12,000) of the Shein styles made from plastics in Bloomberg’s data set included some reference to recycled materials. 5.8% of Asos styles, 4.4% of Missguided’s, 1.9% of Boohoo’s and 0.8% of PrettyLittleThing’swere made with recycled plastics, most commonly from ",{"_type":5250,"marks":17626,"text":17628},[17627],"0ad33e88-ac12-49ae-a1cc-dcd6b0028ed5","plastic bottles",{"_type":5250,"marks":17630,"text":17631},[],". ",{"_type":5250,"marks":17633,"text":7519},[17634],"2120e29d-f7f8-4106-a92b-8d5a4cc124e9",{"_type":5250,"marks":17636,"text":17637},[]," claims to divert an average of 1 billion plastic bottles annually from landfills and waterways through its use of recycled polyester.",[17639,17641],{"_key":17627,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17640},"https:\u002F\u002Ffashionunited.uk\u002Fnews\u002Ffashion\u002Fhow-sustainable-is-recycled-polyester\u002F2018111540000",{"_key":17634,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17642},"https:\u002F\u002Fwww.nike.com\u002Fsustainability\u002Fmaterials#:~:text=Our%20recycled%20polyester%20is%20made,into%20a%20high%2Dquality%20yarn.",{"_key":17644,"_type":5246,"children":17645,"markDefs":17649,"style":5278},"383c7e45c05c",[17646],{"_type":5250,"marks":17647,"text":17648},[],"While this makes use of another single-use plastic, textiles aren’t being recycled back into the system, said Lewis. Clothing made from recycled materials end up in landfills rather than made back into clothing. Brands are “taking feedstock from another industry…which is not really closing the loop.”",[],{"_key":17651,"_type":6631,"caption":17652,"includeCaption":33,"markDefs":10,"media":17653,"mediaCredit":10,"position":10,"text":10},"1c0b767fd5bc",{"position":6633,"text":17230},{"data":17654,"type":88},{"altText":10,"asset":17655,"bgColor":17657,"caption":10,"contain":10,"dimensions":17658,"dominant":17661,"hasAlpha":33,"hotspot":10,"lqip":17663,"originalFilename":17230},{"_ref":17656,"_type":13},"image-423f8dd2f6d32a94a64c5b66f99358326a3101a9-1240x964-png","#f493fb",{"_type":16,"aspectRatio":17659,"height":17660,"width":17239},1.2863070539419088,964,{"_type":21,"background":17657,"foreground":158,"population":17662,"title":22},19.42,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAQCAYAAAAWGF8bAAAACXBIWXMAAAsTAAALEwEAmpwYAAACn0lEQVR4nJXUz2sTQRQH8G22btOCveihinpQgq0WvHnwoPgH9JiTB0EQrFCxghTSw1prtWmxmx+7+dEfiCdh8ezRUNGeBC+B2iBUoklJ0pjs79mZ3X0y6za0aNUsfNnZy4f33swsw3T5AEAPAPR6ntcHBegFBnpoGIah6RoLAcARAAgDAAc8hD1+d7A8udEfjUbZrtAOVoEBKJf7If9xAB5+i+Dp71cg9vUEz\u002FOhblr0Ma\u002Fk9dFAscgBXznj8PVbeLb1AM01hoO2\u002FwtkfYzODKCX4t5EaRBmGmM4rrwyBV3UEvbof4FBZZw\u002FM78qCMHkRj+OlS+784rkpKwiksiKJtoX\u002Fwl22qSVUUyW2e2bhbA+tXWJzDSekOfGJpFIDWfI6l\u002FBAzPba1OWWYgWObj3JYIe1abQovEJpbGJs07zj+A+hA3mxAXxMW\u002FiTZ91f+ssxKp30dPWByuBdFO0XZwhTSThtWZCGw12uadzUClAKwqqomeN9WfGFzmKOdPVcTLXWreWTFVPIfcX6PxeoX\u002FqSwcgfyd97AWEUbwewXM\u002FxvGC8tYSfMzTUsgzJXwoGPKvEAArR4HlKSQDZ6waJ82ceRWJKGYn0Tsridp6GrlaGnlaGrnGoaAMbCVfGVDSyjFTMk+rEhrR8tZ1vIYn7WX82s6SLTvjaKaEHVpVEMfKEIfk3F2Sd1dQFi50wPfxzaPNTHNUyaExVbLuaJL92Migl2iFrONlUsI5p4KzZMfeF5TFOzhPqmTZ+WzniaAK6gjPBFevwBeOV5P1a82Uerud1KdaSW1WTRmLqmQuqaIu6CK9C6ZgSlZn7UcyBSNrPWuL2o3SfOlUZ5cLfCG8vVAbqieUSCOlDvsRlPP0ux6vR\u002Fz3IWkn2+dqC7Uhauz9aX4CVpSZ54KJB1AAAAAASUVORK5CYII=",{"_key":17665,"_type":5246,"children":17666,"markDefs":17677,"style":5278},"a30792a96ede",[17667,17670,17674],{"_type":5250,"marks":17668,"text":17669},[],"There are companies working to develop scalable technologies that do make use of textile waste. ",{"_type":5250,"marks":17671,"text":17673},[17672],"e1120a31-24bb-4512-b275-121e5804b626","Ambercycle",{"_type":5250,"marks":17675,"text":17676},[],", a six-year old start-up based in Los Angeles, is developing and scaling technology to “take old garments, put them through a series of processes that separate the fibers out at a molecular level, and recover them to make new yarn,” says co-founder and chief executive officer Shay Sethi. Sethi says turning textile waste into something of value will incentivize reuse and could divert millions of tons of clothes away from landfills.",[17678],{"_key":17672,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17679},"https:\u002F\u002Fambercycle.com\u002Ftechnology\u002F",{"_key":17681,"_type":5246,"children":17682,"markDefs":17698,"style":5278},"9ab4dcd0af4a",[17683,17686,17689,17692,17695],{"_type":5250,"marks":17684,"text":17685},[],"Ambercycle recently completed a $21 million round of funding to continue to scale its work, which includes a recent collaboration with ",{"_type":5250,"marks":17687,"text":17121},[17688],"3478fb97-33c6-4214-9dbb-26eefb70b15a",{"_type":5250,"marks":17690,"text":17691},[],". Another company, ",{"_type":5250,"marks":17693,"text":5465},[17694],"7512dae5-3ba9-46ac-9963-6d41205444d2",{"_type":5250,"marks":17696,"text":17697},[],", is collaborating with brands such as Patagonia to recycle textile waste and produce recycled clothing from discarded clothing.",[17699,17701],{"_key":17688,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17700},"https:\u002F\u002Fwww2.hm.com\u002Fen_us\u002Fsustainability-at-hm\u002Four-work\u002Fthe-latest\u002F2094-the-future-is-circular.html",{"_key":17694,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17702},"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2021-06-01\u002Ffashion-s-waste-problem-inspires-textile-recycling-tech-breakthrough",{"_key":17704,"_type":5246,"children":17705,"markDefs":17709,"style":5278},"15c440bd0c47",[17706],{"_type":5250,"marks":17707,"text":17708},[],"Though sustainability measures are growing in popularity, so far they’re no match for the speed and sheer weight of apparel piling up on the planet. Santaniello, who worked in the fashion industry for 15 years, says retailers and consumers both need to change their habits and expectations for a true reckoning to occur.",[],{"_key":17711,"_type":5246,"children":17712,"markDefs":17716,"style":5278},"c61dbb9391a5",[17713],{"_type":5250,"marks":17714,"text":17715},[],"“When I worked in fashion, the other sales reps and I would sit there and talk about how we wanted to set fire to the whole industry and start over again,” she says. It may be a chicken-or-egg problem, but “if stores just started offering less inventory, maybe consumers could get used to there being less out there. I think that would make us all a little bit happier.”",[],{"_key":17718,"_type":5246,"children":17719,"markDefs":17793,"style":6793},"3c073002a087",[17720,17723,17726,17728,17731,17733,17735,17738,17740,17742,17745,17747,17749,17752,17754,17756,17759,17761,17763,17766,17770,17772,17776,17778,17780,17783,17787,17789],{"_type":5250,"marks":17721,"text":17722},[],"Methodology:",{"_type":5250,"marks":17724,"text":17725},[],"\n\n",{"_type":5250,"marks":17727,"text":17725},[],{"_type":5250,"marks":17729,"text":17730},[],"To calculate the number of clothes thrown away each second, the annual waste figure—around 11.28 million tons, or 22.56 billion pounds—was divided by the number of seconds per year—around 31.56 million. In that calculation, each piece of clothing was estimated to weigh around 5.33 ounces—one third of a pound—to account for differences in types of clothing and footwear.",{"_type":5250,"marks":17732,"text":17725},[],{"_type":5250,"marks":17734,"text":17725},[],{"_type":5250,"marks":17736,"text":17737},[],"In order to estimate the waste per person in terms of pants, one pair of pants is assumed to weigh 16 ounces. The estimated number of pounds of clothing and footwear waste used to generate waste in terms of pants is based on the Environmental Protection Agency’s clothing waste figure.",{"_type":5250,"marks":17739,"text":17725},[],{"_type":5250,"marks":17741,"text":17725},[],{"_type":5250,"marks":17743,"text":17744},[],"Data on materials used by Shein was collected between November 1 and 15, 2021. Only women’s new clothing styles were sampled. Data from Asos, Missguided, PrettyLittleThing and Boohoo was collected between May 11 and 29, 2021 by The Royal Society for Arts and shared with Bloomberg News.",{"_type":5250,"marks":17746,"text":17725},[],{"_type":5250,"marks":17748,"text":17725},[],{"_type":5250,"marks":17750,"text":17751},[],"Styles collected with no materials data were removed. Sampled datasets represent an average collection of women’s styles from each brand but may not represent other accessories, footwear or men’s clothing or other items and are a rough approximation of offerings by each brand.",{"_type":5250,"marks":17753,"text":17725},[],{"_type":5250,"marks":17755,"text":17725},[],{"_type":5250,"marks":17757,"text":17758},[],"Global production of polyester and other fibers through 2030 was projected with a regression analysis by Tecnon Orbichem.",{"_type":5250,"marks":17760,"text":17725},[],{"_type":5250,"marks":17762,"text":17725},[],{"_type":5250,"marks":17764,"text":17765},[],"Editors: ",{"_type":5250,"marks":17767,"text":17769},[17768],"c825f7ed-e0d1-4292-8d06-60af9b5019b5","Amanda Kolson Hurley",{"_type":5250,"marks":17771,"text":5261},[],{"_type":5250,"marks":17773,"text":17775},[17774],"38ffa1f3-558e-4a24-8253-348596567251","Yue Qiu",{"_type":5250,"marks":17777,"text":17725},[],{"_type":5250,"marks":17779,"text":17725},[],{"_type":5250,"marks":17781,"text":17782},[],"With additional work by: ",{"_type":5250,"marks":17784,"text":17786},[17785],"45554be8-2c74-4977-a4d4-553cca747e47","Todd Woody",{"_type":5250,"marks":17788,"text":5261},[],{"_type":5250,"marks":17790,"text":17792},[17791],"41501205-9cf0-4226-89a1-6ddcbb3530a2","Paul 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Global Glut of Clothing Is an Environmental Crisis - Articles","The Global Glut of Clothing Is an Environmental Crisis",{"_id":17822,"content":17823,"publication":17928,"publishedDate":17937,"slug":17938,"tags":10,"thumbnail":17939,"title":17950},"gEAy8ueX6LmXi4Ket8ovvM",[17824,17831,17847,17863,17870,17877,17893,17900,17907,17914,17921],{"_key":17825,"_type":5246,"children":17826,"markDefs":17830,"style":5278},"db4cc7e15bb5",[17827],{"_type":5250,"marks":17828,"text":17829},[],"Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.",[],{"_key":17832,"_type":5246,"children":17833,"markDefs":17844,"style":5278},"a3d7ad60b70b",[17834,17837,17841],{"_type":5250,"marks":17835,"text":17836},[],"Hermès is a luxury brand that prides itself on being steeped in heritage and traditional craftsmanship. So when it emerged in 2021 that the maker of the iconic Birkin bag was ",{"_type":5250,"marks":17838,"text":17840},[17839],"c334797c-0fb7-4a15-b6a4-f04090d1b39d","working on an experiment with MycoWorks",{"_type":5250,"marks":17842,"text":17843},[],", a Californian start-up that manufactures a new mushroom-based alternative to leather, it sent a powerful signal to the rest of the industry: change is coming.",[17845],{"_key":17839,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17846},"https:\u002F\u002Fwww.businessoffashion.com\u002Farticles\u002Fsustainability\u002Fexclusive-hermes-bets-on-mushroom-leather\u002F",{"_key":17848,"_type":5246,"children":17849,"markDefs":17860,"style":5278},"65757e2945d5",[17850,17853,17857],{"_type":5250,"marks":17851,"text":17852},[],"Fashion joins countless other industries to play a role in global sustainability efforts, racing towards targets to ",{"_type":5250,"marks":17854,"text":17856},[17855],"ee6bd537-f100-43b4-9c80-e31482f17760","slash greenhouse gas emissions",{"_type":5250,"marks":17858,"text":17859},[]," within this decade and grappling with waste, water usage and the negative social outcomes of poorly traced supply chains. While estimates of fashion’s contribution to the climate crisis vary, industry body Global Fashion Agenda (GFA) and consultancy McKinsey & Company place it at roughly 4 percent of total global emissions. Raw material production alone accounts for 38 percent of the fashion industry’s total emissions, their analysis found. In 2018, that amounted to some 800 million tonnes of carbon dioxide equivalent.",[17861],{"_key":17855,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17862},"https:\u002F\u002Fwww.businessoffashion.com\u002Farticles\u002Fsustainability\u002Fwhat-will-it-take-for-fashion-to-cut-greenhouse-gas-emissions\u002F",{"_key":17864,"_type":5246,"children":17865,"markDefs":17869,"style":5278},"5b1fda25ebfc",[17866],{"_type":5250,"marks":17867,"text":17868},[],"For some companies, the materials shakeup that Hermès is signalling has the potential to be radical. After all, fashion has long relied on largely the same roster of materials — notably polyester, wool, cotton and leather — to produce clothes, footwear and accessories. Entire companies’ design, supply chain and manufacturing strategies have been built around these materials.",[],{"_key":17871,"_type":5246,"children":17872,"markDefs":17876,"style":5278},"0df1df9f076e",[17873],{"_type":5250,"marks":17874,"text":17875},[],"While Hermès is breaking with tradition on just one bag for now, other fashion brands are pushing further ahead to transform how they manufacture and use materials that are more environmentally and socially sustainable.",[],{"_key":17878,"_type":5246,"children":17879,"markDefs":17890,"style":5278},"8fd9bc512366",[17880,17883,17887],{"_type":5250,"marks":17881,"text":17882},[],"Some companies, including German sportswear brand Adidas, have vowed to eliminate virgin polyester, using recycled resources for the fabric instead. Others like US outdoor wear company Timberland have committed to source cotton, leather, wool and rubber from regenerative farms, focusing on responsible land management and positive ecological outcomes. Others are turning to alternatives to virgin animal leather, with Danish brand Ganni ",{"_type":5250,"marks":17884,"text":17886},[17885],"bf4627c4-f376-4a44-9013-e5cce0d458ed","phasing out the material altogether",{"_type":5250,"marks":17888,"text":17889},[]," in an effort to cut its overall carbon footprint.",[17891],{"_key":17885,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17892},"https:\u002F\u002Fwww.businessoffashion.com\u002Farticles\u002Fsustainability\u002Fhow-ganni-plans-to-eliminate-leather\u002F",{"_key":17894,"_type":5246,"children":17895,"markDefs":17899,"style":5278},"64c163e1e7c1",[17896],{"_type":5250,"marks":17897,"text":17898},[],"The race to develop new materials and processes is gaining momentum thanks to fast-maturing technology and more substantial, profound partnerships between brands and innovators, which often used to be “slow on the action front,” said Georgia Parker, innovation manager at sustainable project accelerator Fashion for Good.",[],{"_key":17901,"_type":5246,"children":17902,"markDefs":17906,"style":5278},"ae1d8c947a6e",[17903],{"_type":5250,"marks":17904,"text":17905},[],"However, there are significant challenges to overcome, including competing with incumbents to achieving sufficient scale. Material innovators — from textile recyclers to mycelium growers — need upfront capital to build capacity. Brands can help support this growth through minority equity investments or by making long-term buying commitments.",[],{"_key":17908,"_type":5246,"children":17909,"markDefs":17913,"style":5278},"830f95c537e3",[17910],{"_type":5250,"marks":17911,"text":17912},[],"While the buzz around new materials is helping them gain traction, billions of dollars worth of additional capital and further innovation are needed to achieve the industrial scale that would enable alternative materials to compete in a system designed to maximise business growth and profit, rather than minimise negative environmental impact.",[],{"_key":17915,"_type":5246,"children":17916,"markDefs":17920,"style":5278},"c12696f23d66",[17917],{"_type":5250,"marks":17918,"text":17919},[],"Understanding which, if any, of these sustainable materials will spur a paradigm shift to generate widespread adoption of sustainable materials is not straightforward.",[],{"_key":17922,"_type":5246,"children":17923,"markDefs":17927,"style":5278},"8b33d5118e4c",[17924],{"_type":5250,"marks":17925,"text":17926},[],"This case study examines three innovations in raw materials production that are gaining some traction and offer opportunities for the fashion industry to reinvent the destructive materials and practises on which it has long relied.",[],{"author":5505,"logo":17929},{"altText":10,"asset":17930,"bgColor":5373,"caption":10,"contain":10,"dimensions":17932,"dominant":17935,"hasAlpha":33,"hotspot":10,"lqip":17936,"originalFilename":5593},{"_ref":17931,"_type":13},"image-a474d934b21dc978f7b3b2ec00a5bc2e11f46d48-452x208-png",{"_type":16,"aspectRatio":17933,"height":5405,"width":17934},2.173076923076923,452,{"_type":21,"background":5373,"foreground":22,"population":7409,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAYAAAAywQxIAAAACXBIWXMAAAsTAAALEwEAmpwYAAABXklEQVR4nE3SWavPURTG8b8pXJDIoVxw40KSzCLJcAxliCRjhhOZMtQxZQgdFDpcKUNy4bgX78J7ej5aWsrVb\u002F\u002F2Xs93r+fZa4B9eIJL2I0T2IsFWIIb+IXf+InLSZZhZ+suYgtO480Au\u002FApyQNsxyheYhNWJ7mJ9\u002FiOH\u002FiKoziAj7iHFdiGZ4OGVPFzDDf4bZLDGElyF9fr2+sPeIgzSb5hDGuxBvsHTS7gaxxs0WiSk3iX5DGuYhxXktzCo4qogePdccW19H\u002Fgi15fa8u38QVPcb5sd\u002FdnO7cRTBSw3CTZiqF\u002FlidauArn8Bl3OoZXZa+6a9ihzv1I68awEgsxs4DDHXoB1uNUW9rTE3A\u002FyYX6T7IR68raf7pyUtMwDZMLWIEea0C91obeq7FZjB2dT122vPfmdu3xPqvaKZhUwDmYX0VJZmMWZmAq5rWdzZ1RXbaoz6tuqHXT\u002F8IGg8EfAptUZ+NY7gMAAAAASUVORK5CYII=","2022-01-31","\u002Fpress\u002Ffashions-race-for-new-materials-download-the-case-study",{"altText":10,"asset":17940,"bgColor":17942,"caption":10,"contain":10,"dimensions":17943,"dominant":17946,"hasAlpha":24,"hotspot":10,"lqip":17948,"originalFilename":17949},{"_ref":17941,"_type":13},"image-f7c13144b49d880627564c5455e094e07ff509da-1024x1535-webp","#a2723f",{"_type":16,"aspectRatio":17944,"height":17945,"width":6641},0.6671009771986971,1535,{"_type":21,"background":17942,"foreground":22,"population":17947,"title":22},2.68,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAeABQDASIAAhEBAxEB\u002F8QAGgAAAgMBAQAAAAAAAAAAAAAAAAYEBQgBAv\u002FEACYQAAIBBAIBBAIDAAAAAAAAAAECAwAEBREGEiETIjFBBzJCUWH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAAA\u002F\u002FEABoRAAMBAQEBAAAAAAAAAAAAAAABAjEDQSL\u002F2gAMAwEAAhEDEQA\u002FANMNkLdeyOGB1rYXdcw9sYld2upLgP5Af+NV00A9aQiQAH6Kk1NsXt4FVmYmXWiQDqgLGRR2+KK8+osgDLvR\u002FsUUBmXj3LMndXM1vJlLrUagoO\u002FyT\u002FtNmA5bkLXLXFq909wyRd+z+QGP1T\u002Fj\u002FwAfcbtrcRx2PuUa7k+6pGN4NhMfcSSxQuxf9gx2DUbm30mli0rLlRS9eCtmuTxLPCbq8njleFWKxnQ87opizHBsDkrv1ri1PcKEGm14FFVfTqn84SUx6f\u002FZ","Fashion’s Race for New Materials — Download the Case Study - Articles","Fashion’s Race for New Materials — Download the Case Study",{"_id":17952,"content":17953,"publication":18267,"publishedDate":18272,"slug":18273,"tags":10,"thumbnail":18274,"title":18285},"gEAy8ueX6LmXi4Ket8owia",[17954,17961,17986,17993,18000,18007,18014,18021,18046,18087,18099,18123,18130,18137,18144,18160,18182,18198,18205,18212,18219,18244],{"_key":17955,"_type":5246,"children":17956,"markDefs":17960,"style":5278},"2c7754b18f46",[17957],{"_type":5250,"marks":17958,"text":17959},[5621],"Natural Fiber Welding uses an innovative process to treat cotton and make it behave more like synthetic fibers.",[],{"_key":17962,"_type":5246,"children":17963,"markDefs":17981,"style":5278},"b93d16da93a9",[17964,17967,17971,17974,17978],{"_type":5250,"marks":17965,"text":17966},[],"LUKE HAVERHALS WANTS to change how yoga pants are made. Most performance fabrics used in athletic clothing, like Spandex, are made from synthetic fibers—plastic, essentially. Those plastics are problematic for ",{"_type":5250,"marks":17968,"text":17970},[17969],"5bfdb481-b9c9-4989-9afd-0da17cee9083","humans and the environment",{"_type":5250,"marks":17972,"text":17973},[],". Haverhals’ company, ",{"_type":5250,"marks":17975,"text":17977},[17976],"09202b57-ac58-4f7d-9d1c-b8770ef4d127","Natural Fiber Welding",{"_type":5250,"marks":17979,"text":17980},[],", offers an alternative to synthetic fabrics.",[17982,17984],{"_key":17969,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17983},"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fthe-year-humanity-declared-war-on-microplastics\u002F",{"_key":17976,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17985},"https:\u002F\u002Fwww.naturalfiberwelding.com\u002F?hsLang=en",{"_key":17987,"_type":5246,"children":17988,"markDefs":17992,"style":5278},"c67eb2271267",[17989],{"_type":5250,"marks":17990,"text":17991},[],"NFW makes a performance cotton textile called Clarus that can be used for clothing. The fabric is made from cotton that has been treated to partially break down the organic material and leave it stronger and denser. The result is cotton yarn that behaves more like synthetic fibers.",[],{"_key":17994,"_type":5246,"children":17995,"markDefs":17999,"style":5278},"4cce1bcf5a96",[17996],{"_type":5250,"marks":17997,"text":17998},[],"When asked if his company is a tech company or a textiles company, Haverhals responds without hesitation. “We’re a tech company … but our first focus is textiles.”",[],{"_key":18001,"_type":5246,"children":18002,"markDefs":18006,"style":5278},"64667c8d3826",[18003],{"_type":5250,"marks":18004,"text":18005},[],"Haverhals has a PhD in chemistry and began his career teaching at the Naval Academy in 2008. While there, he worked with a team of chemists and materials scientists researching ionic liquids, which are essentially melted salts. These salts usually remain liquid at room temperature and can be used as solvents for breaking down biomass, things like cotton and cellulose. In 2009, with funding from the Air Force’s Office of Scientific Research, the team realized a significant breakthrough in strengthening natural fibers using ionic liquids.",[],{"_key":18008,"_type":5246,"children":18009,"markDefs":18013,"style":5278},"73186efa4097",[18010],{"_type":5250,"marks":18011,"text":18012},[],"The team asked what might happen if they partially broke down natural fibers and then welded or fused them together. The result is a kind of monofilament cotton. While the original fibers might be only a few centimeters long, the partially dissolved and fused fibers can be made much longer. This creates a stronger yarn that mimics the performance characteristics of synthetic fibers.",[],{"_key":18015,"_type":5246,"children":18016,"markDefs":18020,"style":5278},"822b2e09601c",[18017],{"_type":5250,"marks":18018,"text":18019},[],"In 2016, Haverhals left the Naval Academy and founded NFW with a grant from the Department of Defense and a license from the Air Force to produce yarns and textiles using the process that had come to be known as “fiber welding.” The company has been issued eight patents globally, and has 90 pending.",[],{"_key":18022,"_type":5246,"children":18023,"markDefs":18041,"style":5278},"58a0d22957e2",[18024,18027,18031,18034,18038],{"_type":5250,"marks":18025,"text":18026},[],"Haverhals and NFW win praise from critics of plastics—and of marketing campaigns claiming to have eliminated them. There’s growing concern about the ",{"_type":5250,"marks":18028,"text":18030},[18029],"696638c7-3716-42a0-a93b-b9cbf424c7dc","plastic microfibers",{"_type":5250,"marks":18032,"text":18033},[]," synthetic materials like polyester shed with each turn of the washing machine. “I think he (Luke) is the real deal, and I think there are very few people out there that are the real deal,” says Sian Sutherland, founder of ",{"_type":5250,"marks":18035,"text":18037},[18036],"fd9ddb12-cc7c-4252-a979-4acb27991fd6","A Plastic Planet",{"_type":5250,"marks":18039,"text":18040},[],", a nonprofit that aims to eliminate the use of plastics. “This is not just about eradicating fossil fuels within the textile industry, but above and beyond that, it’s also about toxins.”",[18042,18044],{"_key":18029,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18043},"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fbaby-poop-is-loaded-with-microplastics\u002F",{"_key":18036,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18045},"https:\u002F\u002Faplasticplanet.com\u002F",{"_key":18047,"_type":5246,"children":18048,"markDefs":18078,"style":5278},"32837365013c",[18049,18052,18056,18058,18062,18065,18068,18071,18075],{"_type":5250,"marks":18050,"text":18051},[],"NFW has attracted a handful of big-name investors, including ",{"_type":5250,"marks":18053,"text":18055},[18054],"b852697a-c0e3-452c-ba7d-d0ed0f882af0","Ralph Lauren",{"_type":5250,"marks":18057,"text":9358},[],{"_type":5250,"marks":18059,"text":18061},[18060],"6ac259d2-29a5-43af-b884-6caba24479db","BMW",{"_type":5250,"marks":18063,"text":18064},[],"’s iVentures, and ",{"_type":5250,"marks":18066,"text":7322},[18067],"44df638c-028a-4775-bccc-e0874c5d8624",{"_type":5250,"marks":18069,"text":18070},[],". In July, the company said it had raised $15 million from private investors, bringing its total to $45 million. Some of that money went to expand its factory in Peoria, Illinois, where it’s now working to scale up production to hundreds of thousands of square feet of Clarus per month. In September, NFW announced a ",{"_type":5250,"marks":18072,"text":18074},[18073],"3f5ad947-c463-4e0d-a8c4-5158f7eb4311","partnership with Patagonia",{"_type":5250,"marks":18076,"text":18077},[]," to bring Clarus fibers into some of the brand’s new products. Haverhals says hundreds of brands are in line to buy the company's textiles for their own products. He says NFW will provide standardized products to manufacturers and work with brands hoping to develop specialized textiles.",[18079,18081,18083,18085],{"_key":18054,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18080},"https:\u002F\u002Fcorporate.ralphlauren.com\u002Fpr_200813_NFW.html",{"_key":18060,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18082},"https:\u002F\u002Fwww.press.bmwgroup.com\u002Fusa\u002Farticle\u002Fdetail\u002FT0337929EN_US\u002Fbmw-i-ventures-invests-in-natural-fiber-welding-a-company-revolutionizing-the-materials-industry-through-the-use-of-all-natural-and-fully-recyclable-ingredients-closer-cooperation-with-bmw-group-underway?language=en_US",{"_key":18067,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18084},"https:\u002F\u002Fwww.dezeen.com\u002F2021\u002F03\u002F03\u002Fplant-leather-allbirds-natural-fiber-welding\u002F",{"_key":18073,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18086},"http:\u002F\u002Fwww.prweb.com\u002Freleases\u002Fnfw_and_patagonia_affirm_commitment_to_sustainable_materials\u002Fprweb18199894.htm",{"_key":18088,"_type":5246,"children":18089,"markDefs":18098,"style":6793},"e5ca0efa983c",[18090,18093,18095],{"_type":5250,"marks":18091,"text":18092},[],"“I think he (Luke) is the real deal and I think there are very few people out there that are the real deal.”",{"_type":5250,"marks":18094,"text":17725},[],{"_type":5250,"marks":18096,"text":18097},[],"SIAN SUTHERLAND, FOUNDER, A PLASTIC PLANET",[],{"_key":18100,"_type":5246,"children":18101,"markDefs":18119,"style":5278},"a06d0c6648e4",[18102,18105,18109,18112,18116],{"_type":5250,"marks":18103,"text":18104},[],"Mirum, NFW’s other product line, is a plant-based alternative to leather. It’s made from things like ",{"_type":5250,"marks":18106,"text":18108},[18107],"d9a3c9a8-838d-4e73-be88-6ac2bd13a194","coconut husk, natural rubber, or cork",{"_type":5250,"marks":18110,"text":18111},[]," and is cured, or enhanced for durability, using a patented chemistry with no petrochemical additives. This differentiates Mirum from other synthetics that rely on harsh chemical treatments to achieve a desired consistency or feel. The company pitches it as a substitute for leather in products such as auto interiors and shoes. ",{"_type":5250,"marks":18113,"text":18115},[18114],"7c1564eb-c730-4659-8305-ba90cecb488a","Allbirds plans to start selling shoes",{"_type":5250,"marks":18117,"text":18118},[]," made with Mirum soon.",[18120,18122],{"_key":18107,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18121},"https:\u002F\u002Fblog.naturalfiberwelding.com\u002Fhow-mirum-is-made?hsLang=en",{"_key":18114,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18084},{"_key":18124,"_type":5246,"children":18125,"markDefs":18129,"style":5278},"1bc3c4403105",[18126],{"_type":5250,"marks":18127,"text":18128},[],"Kasper Sage, managing partner at BMW’s iVentures venture capital arm, says NFW is promising because its products are high quality and sustainable, and the technology is scalable, which is important to automakers. “This is the only company we have found … trying to tackle this problem, that has the potential to really make it in serious automotive production,” says Sage.",[],{"_key":18131,"_type":5246,"children":18132,"markDefs":18136,"style":5278},"6274906cfb66",[18133],{"_type":5250,"marks":18134,"text":18135},[],"Synthetic materials came to prominence in clothing in the 1940s when DuPont pioneered the use of rayon and nylon in fabrics. In the 1950s, the chemical giant released a new material it called Dacron, a trade name for polyethylene terephthalate, or polyester. The new material was durable and wrinkle resistant and easily made by combining ethylene glycol (the main ingredient in antifreeze) with terephthalic acid and then melting them together. Polyethylene terephthalate, also known as PET, is also used to make plastic bottles.",[],{"_key":18138,"_type":5246,"children":18139,"markDefs":18143,"style":5278},"257d1ef44ad6",[18140],{"_type":5250,"marks":18141,"text":18142},[],"Today, plastic is in almost everything we wear. Athleisure is often made by blending materials like Spandex, a strong stretchy synthetic fiber, with fibers such as cotton. Even when clothes are made of organic fibers, they’re often sewn together with super strong polyester thread, itself a type of thermoplastic.",[],{"_key":18145,"_type":5246,"children":18146,"markDefs":18157,"style":5278},"0f906c7bdc21",[18147,18150,18154],{"_type":5250,"marks":18148,"text":18149},[],"Natural materials like cotton and hemp are abundant; plants make up more than 80 percent of Earth’s biomass. Natural fibers are not just biodegradable, they are compostable. This means they don’t just break down into ",{"_type":5250,"marks":18151,"text":18153},[18152],"07cfc106-dc8b-427c-8a27-249cb3689049","ever tinier pieces like some forms of plastic",{"_type":5250,"marks":18155,"text":18156},[],"; they can instead become fertilizer as they decompose.",[18158],{"_key":18152,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18159},"https:\u002F\u002Fwww.bbc.com\u002Ffuture\u002Farticle\u002F20191030-why-biodegradables-wont-solve-the-plastic-crisis",{"_key":18161,"_type":5246,"children":18162,"markDefs":18179,"style":5278},"a6d8c3d18c68",[18163,18166,18170,18173,18176],{"_type":5250,"marks":18164,"text":18165},[],"NFW is not the only company working on a cleaner way of making textiles, but Haverhals has attracted the attention of both industry executives and activists, including noted architect and designer ",{"_type":5250,"marks":18167,"text":18169},[18168],"d8e042a2-a038-4dbe-ac19-39252013f462","William McDonough",{"_type":5250,"marks":18171,"text":18172},[],". “What he is ",{"_type":5250,"marks":18174,"text":18175},[5621],"not",{"_type":5250,"marks":18177,"text":18178},[]," doing is eco-efficiency. He is not less bad, he is trying to be more good,” says McDonough.",[18180],{"_key":18168,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18181},"https:\u002F\u002Fmcdonough.com\u002F",{"_key":18183,"_type":5246,"children":18184,"markDefs":18195,"style":5278},"f301093fdb98",[18185,18188,18192],{"_type":5250,"marks":18186,"text":18187},[],"In 2002, McDonough and German chemist Michael Braungart ",{"_type":5250,"marks":18189,"text":18191},[18190],"e516cd65-dd9e-46e8-a11e-e3c97ca9c05a","published a book",{"_type":5250,"marks":18193,"text":18194},[]," proposing new principles for designing products. The approach, which they termed cradle-to-cradle design, encourages designers to think about how products can be made to contribute to an ecosystem rather than harm it. An example might be producing fabric for clothing from regenerative materials, like cotton and hemp, so that when they reach the end of their usefulness they will decompose when thrown away. The idea is to design products with circularity in mind. “It’s one piece of the puzzle,” says McDonough. “Safe and healthy first, then circular.”",[18196],{"_key":18190,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18197},"https:\u002F\u002Fwww.amazon.com\u002FCradle-Remaking-Way-Make-Things\u002Fdp\u002F0865475873",{"_key":18199,"_type":5246,"children":18200,"markDefs":18204,"style":5278},"fb73583927d1",[18201],{"_type":5250,"marks":18202,"text":18203},[],"Another company, Circ, in Danville, Virginia, is attacking the problem of sustainability in the clothing industry with a different but no less technical approach. Clothes made with blends of natural and synthetic fibers are challenging to recycle. Separating nylon thread from a cotton shirt, for example, is so laborious and expensive that it doesn’t make economic sense. Circ wants to make it easier to mechanically separate blended fabrics, to reduce the need for new plastics.",[],{"_key":18206,"_type":5246,"children":18207,"markDefs":18211,"style":5278},"e1475acb2aaa",[18208],{"_type":5250,"marks":18209,"text":18210},[],"Circ uses a process called thermal hydrolysis that uses heat and pressure to break down polyester molecules into their original ingredients, ethylene glycol and terephthalic acid—a process known as depolymerization. The result is a liquid mixture of the raw ingredients from the polyester that can be drained away, leaving raw cotton; both the cotton and the chemicals can be reused. “Material science is becoming more mainstream fashion,” says Circ CEO Peter Majeranowski. “We can deal with 100 percent cotton garments, 100 percent polyester, but what really makes us stand out is the mixed blend fabrics ... poly-cotton blends, in particular.”\\",[],{"_key":18213,"_type":5246,"children":18214,"markDefs":18218,"style":5278},"b99042975fc9",[18215],{"_type":5250,"marks":18216,"text":18217},[],"The potential applications for this technology are profound. Making even a single garment creates a tremendous amount of fabric waste. Garments are made from pieces of fabric that are usually cut from a large roll. Circ plans to collect these trimmings at factories and separate them into their base components that can then be used to make new materials. Majeranowski acknowledges that profitability is a ways off, but he believes Circ’s potential market is massive. He hopes to open collection and processing facilities near clothing factories. In 2020, Japanese textile manufacturer Maruben and Tin Shed Ventures, Patagonia’s investment vehicle, invested a total of $8 million in Circ. The company also recently partnered with Austrian industrial giant Andritz to build more equipment.",[],{"_key":18220,"_type":5246,"children":18221,"markDefs":18239,"style":5278},"b2cb9839a602",[18222,18225,18229,18232,18236],{"_type":5250,"marks":18223,"text":18224},[],"Materials science advancements have the potential to make it easier and simpler to verify supply chains. This will allow brands to make legitimate claims about the origins of their products, and point back to companies like NFW and Circ as suppliers. From a consumer standpoint, this could provide a more trustworthy guarantee of where clothing is coming from and how it is made. “There's a huge misunderstanding within industries about what is scalable and what therefore solves a problem and what doesn't,” Haverhals says. 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But the path is paved with hurdles",{"_type":5250,"marks":18296,"text":5801},[],[],{"_key":18299,"_type":5246,"children":18300,"markDefs":18310,"style":5278},"009949bdc57a",[18301,18304,18308],{"_type":5250,"marks":18302,"text":18303},[],"Continue reading this article by Whitney Back in the ",{"_type":5250,"marks":18305,"text":18307},[18306],"c5edde11-f59d-414c-b319-f0012a00fea9","Financial Times",{"_type":5250,"marks":18309,"text":5801},[],[18311],{"_key":18306,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18312},"https:\u002F\u002Fwww.ft.com\u002Fcontent\u002F27d0ef3b-f5a1-4322-b314-bf4f090f5ba8",{"author":5505,"logo":18314},{"altText":10,"asset":18315,"bgColor":5135,"caption":10,"contain":10,"dimensions":18317,"dominant":18321,"hasAlpha":33,"hotspot":10,"lqip":18323,"originalFilename":5593},{"_ref":18316,"_type":13},"image-91e36ff9bbf2d327f357afa0c7b91d665db7c2d8-520x42-png",{"_type":16,"aspectRatio":18318,"height":18319,"width":18320},12.380952380952381,42,520,{"_type":21,"background":5135,"foreground":158,"population":18322,"title":22},1.78,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAACCAYAAABYBvyLAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAW0lEQVR4nC3NOwrDAAyD4Vwn3Tt1aAlJXwmEQMlj69D7H8FfMXj4QTKy1ODAXrxwx4xP+Q5D6QtO6LHW7w9fLNgajHjiUcEk9TvLI+Jat\u002FS3iGhxrsxUpUkOLn+8BoMeQCuY8gAAAABJRU5ErkJggg==","2021-08-26","\u002Fpress\u002Fclosing-the-loop-in-fashion",{"altText":10,"asset":18327,"bgColor":18329,"caption":10,"contain":10,"dimensions":18330,"dominant":18331,"hasAlpha":24,"hotspot":10,"lqip":18333,"originalFilename":18334},{"_ref":18328,"_type":13},"image-baef07bc91d74abc36468245b87c282020bb0b4f-2560x1440-jpg","#c2c4da",{"_type":16,"aspectRatio":17,"height":5708,"width":5605},{"_type":21,"background":18329,"foreground":158,"population":18332,"title":22},6.18,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGgAAAQUBAAAAAAAAAAAAAAAAAAECAwQFBv\u002FEACIQAAIBBAEEAwAAAAAAAAAAAAECAwAEBREhBhITQTNRsf\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAABAwT\u002FxAAZEQADAQEBAAAAAAAAAAAAAAAAAREhAzH\u002F2gAMAwEAAhEDEQA\u002FAL2Mx8V\u002FkpY5IleZpyqswrpepMStmwkuHs0lXS+KPgsp9mn2EaQz280ShZRz3AVBYouU6qvXyCidl2AW9aHFW6689QrIY+OjMULqoAXyHQ+qKSyJ7JOT8jftFaEqFP\u002FZ","Closing the loop in fashion - 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As part of a shared, long-term commercial vision, ANDRITZ will design and manufacture continuous process equipment for CIRC facilities globally. The agreement comes after many months of successful CIRC processing trials in various ANDRITZ's research and development facilities.",[18383,18384],{"_key":18371,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":18377,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18385},"https:\u002F\u002Fwww.andritz.com\u002Fgroup-en",{"_key":18387,"_type":5246,"children":18388,"markDefs":18392,"style":5278},"9b8b6a8c0fc8",[18389],{"_type":5250,"marks":18390,"text":18391},[],"CIRC's mission is to power the clean closet—where one's clothes are produced from raw materials recovered from a circular textile economy, preserving the earth's natural resources in nature. 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It is a world leader in customized engineering for special technologies and also in optimized solutions for mature industry applications. Through its robust pilot and commercial production testing assets and optimization capabilities, ANDRITZ can translate unique technology capabilities into market dominance.",[],{"_key":18408,"_type":5246,"children":18409,"markDefs":18413,"style":5278},"b3229aaa2d22",[18410],{"_type":5250,"marks":18411,"text":18412},[],"Dr. Julie Willoughby, CIRC's Chief Scientific Officer, said, \"ANDRITZ has global reach, depth of expertise, and a solid reputation for executing world-class projects. The ANDRITZ team is working shoulder-to-shoulder with CIRC to implement our vision of a circular economy for textiles and beyond. We are delighted with the high competence of ANDRITZ's people, and we are beyond excited for our next chapters together.\"",[],{"_key":18415,"_type":5246,"children":18416,"markDefs":18420,"style":5278},"fddedff9c56c",[18417],{"_type":5250,"marks":18418,"text":18419},[],"CIRC and ANDRITZ are focused on rapid commercialization and growth of CIRC's patented recycling process. The partners have not yet announced a timeline for building and commissioning the first commercial facilities.",[],{"_key":18422,"_type":5246,"children":18423,"markDefs":18424,"style":5278},"1bebb25faa90",[],[],{"_key":18426,"_type":5246,"children":18427,"markDefs":18431,"style":5278},"dd168b509522",[18428],{"_type":5250,"marks":18429,"text":18430},[],"ANDRITZ GROUP",[],{"_key":18433,"_type":5246,"children":18434,"markDefs":18438,"style":5278},"22c411b521d2",[18435],{"_type":5250,"marks":18436,"text":18437},[],"International technology group ANDRITZ offers a broad portfolio of innovative plants, equipment, systems and services for the pulp and paper industry, the hydropower sector, the metals processing and forming industry, pumps, solid\u002Fliquid separation in the municipal and industrial sectors, as well as animal feed and biomass pelleting. Plants for power generation, flue gas cleaning, recycling, and the production of nonwovens and panelboard complete the global product and service offering. Innovative products and services in the industrial digitalization sector are offered under the brand name Metris and help customers to make their plants more user-friendly, efficient and profitable. 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We are protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. CIRC is building a truly circular eco-economy for the fashion industry.",[],{"_key":18466,"_type":5246,"children":18467,"markDefs":18473,"style":5278},"6ebff70aa918",[18468,18470],{"_type":5250,"marks":18469,"text":18444},[],{"_type":5250,"marks":18471,"text":6204},[18472],"306857b5-a605-4463-b60d-f15a6fd39bea",[18474],{"_key":18472,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":13001},{"_key":18476,"_type":5246,"children":18477,"markDefs":18484,"style":5278},"ab1fa7495b27",[18478,18481],{"_type":5250,"marks":18479,"text":18480},[],"For more information, contact ",{"_type":5250,"marks":18482,"text":7977},[18483],"5013cac8-8edf-47ce-b637-7b8697b7a8c7",[18485],{"_key":18483,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":7980},{"_key":18487,"_type":5246,"children":18488,"markDefs":18489,"style":5278},"5a41f7a24842",[],[],{"author":5505,"logo":18491},{"altText":10,"asset":18492,"bgColor":5135,"caption":10,"contain":10,"dimensions":18494,"dominant":18498,"hasAlpha":33,"hotspot":10,"lqip":18500,"originalFilename":5593},{"_ref":18493,"_type":13},"image-9be99f5a138d12dd8d21b2c7abd30578f94df2df-908x172-png",{"_type":16,"aspectRatio":18495,"height":18496,"width":18497},5.27906976744186,172,908,{"_type":21,"background":5135,"foreground":158,"population":18499,"title":22},0.35,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA6UlEQVR4nBXOPUpDQRiF4bsWbV2HrTuy0QWkFAsLSRMVg+RGMMQbjBiNkUsUsVOwdAFzfr6ZQqY41YGXpyG5Y\u002Fu4lLKIiAuSE0kjAG1E9LZntlvb3wDqOgBrkn+2fyR1kl4kndjea3LO+xFxbvvV9qOkTc65J7mxfRsRbc75owZJ9pLmNUJyC2AG4BTABMAhyd3G9lFEVMWD7ZWkZ9tPEfFWtRFxk3PeSnoHsLDd1b+qAIwlnUm6tz2QdNCQHJFcArhLKU1JDgEMSE5TSkuSY5KXJK9SSkNJK5JfJNcA5hVSSvktpXxGxPU\u002FZpcgiGN+6dUAAAAASUVORK5CYII=","2021-08-03","\u002Fpress\u002Fcirc-and-andritz-partner-to-commercialize-recycling-technology",{"altText":10,"asset":18504,"bgColor":10565,"caption":10,"contain":10,"dimensions":18505,"dominant":18506,"hasAlpha":24,"hotspot":10,"lqip":10713,"originalFilename":10714},{"_ref":10709,"_type":13},{"_type":16,"aspectRatio":5623,"height":19,"width":19},{"_type":21,"background":10565,"foreground":22,"population":10712,"title":22},"CIRC and ANDRITZ Partner to Commercialize Recycling Technology",{"_id":18509,"content":18510,"publication":18659,"publishedDate":18665,"slug":18666,"tags":10,"thumbnail":18667,"title":18679},"bmpX1k52gftsvVwVz7VQuO",[18511,18524,18532,18551,18559,18567,18575,18583,18591,18599,18607,18615,18623,18631,18639,18647,18655],{"_key":18512,"_type":6631,"caption":18513,"includeCaption":33,"markDefs":10,"media":18515,"mediaCredit":10,"position":10,"text":10},"71e95ac4393d",{"position":6633,"text":18514},"Circ, a one-time paper pulp manufacturer, has a process to recycle the polyester-cotton blends currently filling up landfills into new clothes.",{"data":18516,"type":88},{"altText":10,"asset":18517,"bgColor":18519,"caption":10,"contain":10,"dimensions":18520,"dominant":18521,"hasAlpha":24,"hotspot":10,"lqip":18523,"originalFilename":18514},{"_ref":18518,"_type":13},"image-43336ce96d2e918b7bbfabecb4ad0e632d8b48c3-600x353-jpg","#9d6268",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":18519,"foreground":22,"population":18522,"title":22},4.6,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHBf\u002FEACEQAAICAgICAwEAAAAAAAAAAAECAwQAERIhBSIGE0FR\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAABAb\u002FxAAjEQABBAECBwEAAAAAAAAAAAABAgMEEQASMQUhI0FxkaHw\u002F9oADAMBAAIRAxEAPwButx11hiqcEeI+iuOgOsUfK\u002FFkkX7YOQ33v+4+eEYX6EkdhE1DsowGiMx7VqUemwVX1HX5huFSpAlKZBGhNivh7DfesdJXXI2Td5OZ6nlakpirwc4x2GOGUN6aaRg0g5LsgHDLZpiFoFsJP7zgFPybPUPvP\u002F\u002FZ",{"_key":18525,"_type":5246,"children":18526,"markDefs":18531,"style":5278},"fa1f1d755789",[18527],{"_key":18528,"_type":5250,"marks":18529,"text":18530},"j4WZNIGUzPsJcmnHbcDb5F",[],"It started with an offhand request. Entrepreneurs Peter Majeranowski and Conor Hartman were testing a way to recycle the fibrous stalks left over from tobacco farming, using hydrothermal pressure to turn them into pulp for paper, when a Swedish commodities trading company called up with another idea. “They were like, ‘Hey, this pulp stuff you’re doing is great, but can you try putting a t-shirt through your machine?’” Majeranowski recalled.",[],{"_key":18533,"_type":5246,"children":18534,"markDefs":18548,"style":5278},"cd3bb904a97f",[18535,18539,18544],{"_key":18536,"_type":5250,"marks":18537,"text":18538},"j4WZNIGUzPsJcmnHbcDb5o",[],"They obliged, and as luck would have it, it worked. Most importantly, it worked on polyester-cotton blends, the most common textile produced by the global fashion industry. Until recently, any recycling process that preserved the polyester polymers would degrade the cotton fibers, and vice versa. This has led to a major buildup in fabric waste. Every second, a garbage truck’s worth of clothing and textiles gets incinerated or tossed in a landfill, according to a ",{"_key":18540,"_type":5250,"marks":18541,"text":18543},"j4WZNIGUzPsJcmnHbcDb6N",[18542],"c66b35ef-cc83-4ffb-aa91-81234c6847b9","2017 report",{"_key":18545,"_type":5250,"marks":18546,"text":18547},"j4WZNIGUzPsJcmnHbcDb6w",[]," from the Ellen MacArthur Foundation.",[18549],{"_key":18542,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18550},"https:\u002F\u002Fwww.ellenmacarthurfoundation.org\u002Fassets\u002Fdownloads\u002Fpublications\u002FA-New-Textiles-Economy_Full-Report_Updated_1-12-17.pdf",{"_key":18552,"_type":5246,"children":18553,"markDefs":18558,"style":5278},"bb5d25fc9e0e",[18554],{"_key":18555,"_type":5250,"marks":18556,"text":18557},"j4WZNIGUzPsJcmnHbcDb7V",[],"As it turned out, Hartman and Majeranowski’s Virginia-based company, Circ, was able to do both. Business changed overnight, Majeranowski said. “Suddenly, we’ve got the fashion industry cold-calling us—brands you’d see in any mall in Anytown, USA—who wanted a circular recycled textile solution.”",[],{"_key":18560,"_type":5246,"children":18561,"markDefs":18566,"style":5278},"0e80dda4596b",[18562],{"_key":18563,"_type":5250,"marks":18564,"text":18565},"j4WZNIGUzPsJcmnHbcDb84",[],"Circ’s process involves a combination of water, heat, pressure, and chemicals, which break down and purify the textile fibers, recovering 90% of the original materials. So far they’ve recycled only about 12 tons of apparel waste, but the co-founders say they have the capacity to do two tons per day once their partnerships ramp up. Outdoor gear-maker Patagonia Inc. and Japanese trading company Marubeni Corporation are investors, and Patagonia is already funneling some of its worn-out clothing through Circ’s machinery.",[],{"_key":18568,"_type":5246,"children":18569,"markDefs":18574,"style":5278},"06a508b523b4",[18570],{"_key":18571,"_type":5250,"marks":18572,"text":18573},"j4WZNIGUzPsJcmnHbcDb8d",[],"The pair also expect to begin producing fully recycled garments later this year through a collaboration with Fashion for Good, which works with major brands and retailers such as Kering Group and Target Corp. to promote sustainable practices and technologies.",[],{"_key":18576,"_type":5246,"children":18577,"markDefs":18582,"style":5278},"fa0bbb16113b",[18578],{"_key":18579,"_type":5250,"marks":18580,"text":18581},"j4WZNIGUzPsJcmnHbcDb9C",[],"Other companies use similar biochemical or thermal pressure processes to dissolve old materials, but Circ’s edge comes from its ability to work with blended fabrics, said Greg Curtis, Patagonia’s general counsel on investments. “When you look at the total addressable market for fast fashion, and the poly-blend rubbish that comes out of it, that really does set them apart,” he added.",[],{"_key":18584,"_type":5246,"children":18585,"markDefs":18590,"style":5278},"8147ed412e93",[18586],{"_key":18587,"_type":5250,"marks":18588,"text":18589},"j4WZNIGUzPsJcmnHbcDb9l",[],"The company’s history begins in 2010, when the market crash dried up Majeranowski’s previous work with an overseas investment group. He got interested in biofuels, and eventually met Hilary Koprowski, a Polish immunologist known for his pioneering work on the Polio vaccine. At the time, Koprowski was looking into whether tobacco plants—which grow easily and have a well-known genome—could be genetically modified to produce antibodies for a vaccine. (In 2014, they would be: Icon Genetics used tobacco plants to create the ZMapp Ebola vaccine, though Koprowski wasn’t involved.)",[],{"_key":18592,"_type":5246,"children":18593,"markDefs":18598,"style":5278},"0d78f91b61a7",[18594],{"_key":18595,"_type":5250,"marks":18596,"text":18597},"j4WZNIGUzPsJcmnHbcDbAK",[],"While in the lab, Koprowski started pursuing another question: If tobacco plants could be genetically modified one way, to produce antibodies, could they be modified in other ways—for instance, to produce chemical alternatives for fossil fuels?",[],{"_key":18600,"_type":5246,"children":18601,"markDefs":18606,"style":5278},"243c90454de2",[18602],{"_key":18603,"_type":5250,"marks":18604,"text":18605},"j4WZNIGUzPsJcmnHbcDbAt",[],"Majeranowski, a business school classmate named Iulian Bobe, and Koprowski created Tyton Biosciences in 2011 to monetize their research, and in 2013, Hartman joined to lead operations. (Koprowski died in 2013, and Tyton rebranded as Circ in 2020.) Hartman had previously worked in international policy for groups such as the Carter Center, which heavily informed his desire to find a new way to develop fuel and jobs without causing harm to the environment. “We wanted to generate something that could breathe life into rural communities,” he said.",[],{"_key":18608,"_type":5246,"children":18609,"markDefs":18614,"style":5278},"716b950ed4bf",[18610],{"_key":18611,"_type":5250,"marks":18612,"text":18613},"j4WZNIGUzPsJcmnHbcDbBS",[],"What followed was a period of research and reinvention. Around 2016, investors lost interest in biofuels, so Majeranowski and Hartman started looking for new ways to apply the technology they’d developed. A conversation with Kentucky farmers led them to the paper pulp idea, and the pair decided to make a play in the packaging industry. Then came the T-shirt experiment. “The pulp wasn’t solving an acute need,” Majeranowski said. “McDonald’s wants napkins made from recycled paper, but it doesn’t need that in the way the fashion and apparel industry is feeling the strain right now.”",[],{"_key":18616,"_type":5246,"children":18617,"markDefs":18622,"style":5278},"7ce408b05f52",[18618],{"_key":18619,"_type":5250,"marks":18620,"text":18621},"j4WZNIGUzPsJcmnHbcDbC1",[],"Demand for polyester is a major driver of petrochemical extraction, said Rob Kaplan, founder of Circulate Capital, which invests in recycling technologies similar to Circ’s. But because new polyester is cheaper than both recycled polyester and natural fibers, “no one has figured out how to crack the code on making money on recycled materials.”",[],{"_key":18624,"_type":5246,"children":18625,"markDefs":18630,"style":5278},"461fdd35cd83",[18626],{"_key":18627,"_type":5250,"marks":18628,"text":18629},"j4WZNIGUzPsJcmnHbcDbCa",[],"Circ won’t disclose the price of its recycled fibers; its closest competitor, a subsidiary of fast fashion retailer Hennes & Mauritz AB (better known as H&M) won’t talk about prices, either. However both say the cost of their recycled textiles should be comparable to new.",[],{"_key":18632,"_type":5246,"children":18633,"markDefs":18638,"style":5278},"aacb44c5eaf7",[18634],{"_key":18635,"_type":5250,"marks":18636,"text":18637},"j4WZNIGUzPsJcmnHbcDbD9",[],"A positive climate impact would be a key selling point for any business marketing recycled textiles, but proving that will be tricky. Because there’s so little accountability data in the fashion industry, there’s no generally accepted baseline from which to measure. “What we really need to see from these companies is reporting,” said Maxine Bédat, founder of New Standard Institute, which publishes sustainability resources for designers. “We need to know how great this innovation is in terms of greenhouse gas emission figures, and so far we’re not getting that.”",[],{"_key":18640,"_type":5246,"children":18641,"markDefs":18646,"style":5278},"edffec84b2cf",[18642],{"_key":18643,"_type":5250,"marks":18644,"text":18645},"j4WZNIGUzPsJcmnHbcDbDi",[],"Right now, Circ is focused on growth. Majeranowski and Hartman describe a “chicken and egg situation” in which nobody wants to collect and sort apparel waste until they have a buyer or for it. “Our solution right now is we need to scale for that all to make sense,” Majeranowski said.",[],{"_key":18648,"_type":5246,"children":18649,"markDefs":18654,"style":5278},"3f0c084f13e2",[18650],{"_key":18651,"_type":5250,"marks":18652,"text":18653},"j4WZNIGUzPsJcmnHbcDbEH",[],"Things are moving fast, Majeranowski said. “We joke now that we were like, is recycling a t-shirt a thing?” he said. Now they’re sure. “It’s a thing.”",[],{"_key":18656,"_type":5246,"children":18657,"markDefs":18658,"style":5278},"e4338ff25840",[],[],{"author":18660,"logo":18661},"Margaret Rhodes",{"altText":10,"asset":18662,"bgColor":5135,"caption":10,"contain":10,"dimensions":18663,"dominant":18664,"hasAlpha":33,"hotspot":10,"lqip":8966,"originalFilename":5593},{"_ref":8959,"_type":13},{"_type":16,"aspectRatio":8961,"height":8962,"width":8963},{"_type":21,"background":5135,"foreground":158,"population":8965,"title":22},"2021-06-02","\u002Fpress\u002Fthe-company-starting-to-break-down-fashions-waste-problem",{"altText":10,"asset":18668,"bgColor":18670,"caption":10,"contain":10,"dimensions":18671,"dominant":18675,"hasAlpha":24,"hotspot":10,"lqip":18677,"originalFilename":18678},{"_ref":18669,"_type":13},"image-31fc249b94254f1d06dafa7abed4b01ce00f289d-348x615-jpg","#a18aed",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},0.5658536585365853,615,348,{"_type":21,"background":18670,"foreground":158,"population":18676,"title":22},5.34,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGQAAAwEBAQAAAAAAAAAAAAAAAAUGAgQH\u002F8QAJRAAAgIDAAIBAwUAAAAAAAAAAQIDBAAFERJBIQYTUTEyQmHR\u002F8QAGAEBAQADAAAAAAAAAAAAAAAABQQCBgf\u002FxAAnEQACAgECAgsAAAAAAAAAAAABAgADEQQhEhMFFTJBQlFxgaHB0f\u002FaAAwDAQACEQMRAD8AsJtRcVOWYvBWHwScjtvrGrluAnLDa7+Wzfr1aPZI4V+e\u002FwAs1t6qWZaqRkc8fOT\u002FADMutaLxzNWcOudotQ91CYXst9TzMauWYebgqT6Bwy8s6\u002FkxC20UD1znMMWr6VZkBVxj1kmKu8b+\u002FwCTluLFptsnjcAsdKyKy\u002FHz+DjjcR+OtilpMp+6PtKUYFgx940+p9PUfaw3bNKSaAqfJ0\u002FQH+8T3JdG+wp0qlM+SdcsjlQp9E5yZ7HuIuwSTufKILy+EBTuBvNQ6O9crxSLH3i+JZzwsR7wx9rd0tesY7LRlwx4VPRzDEa1u4RgfEjbVEHAxGOnsSuvg7ll\u002FBzm+qtZSWsZ1rRrNz94HDhhiLKF1hCjAkXgkFGOrhhhm5KowNpFP\u002F\u002FZ","The Company Starting to Break Down Fashion’s Waste Problem - Articles","The Company Starting to Break Down Fashion’s Waste Problem",{"_id":18681,"content":18682,"publication":18857,"publishedDate":18863,"slug":18864,"tags":10,"thumbnail":18865,"title":18877},"bmpX1k52gftsvVwVz7VO9O",[18683,18696,18703,18710,18717,18731,18738,18745,18752,18759,18766,18773,18780,18787,18794,18801,18808,18815,18822,18829,18836,18843,18850],{"_key":18684,"_type":6631,"caption":18685,"includeCaption":24,"markDefs":10,"media":18686},"c4034d2601aa",{"position":6633},{"data":18687,"type":88},{"altText":10,"asset":18688,"bgColor":18690,"caption":10,"contain":10,"dimensions":18691,"dominant":18694,"hasAlpha":24,"hotspot":10,"lqip":18695,"originalFilename":6646},{"_ref":18689,"_type":13},"image-fe2f6f1de7a02a9dc1f5bb074123c3b149cfc57c-1024x602-jpg","#936d6e",{"_type":16,"aspectRatio":18692,"height":18693,"width":6641},1.7009966777408638,602,{"_type":21,"background":18690,"foreground":22,"population":853,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAFgABAQEAAAAAAAAAAAAAAAAAAAQG\u002F8QAIBAAAQMEAwEBAAAAAAAAAAAAAQIDBAAFESESMUFxJP\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAAE\u002F8QAGxEBAQABBQAAAAAAAAAAAAAAAQACERMhMWH\u002F2gAMAwEAAhEDEQA\u002FAMbEmxQ2wYzLfF1e8DOQNUkS0rekMFtoIPXEe+VAx+Sy2ZxjS1oSSfp3V8ptDRJSkbcwc\u002FKPdRjkBq0BuEFo8ZS0h3shKcgUrBXmS6i4vJSrAB6pRA4Zv+X\u002F2Q==",{"_key":18697,"_type":5246,"children":18698,"markDefs":18702,"style":5278},"a7e2e395bbd9",[18699],{"_type":5250,"marks":18700,"text":18701},[],"Recycling clothes is a complex job.",[],{"_key":18704,"_type":5246,"children":18705,"markDefs":18709,"style":5278},"190cc40da795",[18706],{"_type":5250,"marks":18707,"text":18708},[],"Most textile recyclers today can only recycle and recover one material. That means your polyester-cotton blend T-shirt may be recycled, but only one of the two materials will be salvageable to use again.",[],{"_key":18711,"_type":5246,"children":18712,"markDefs":18716,"style":5278},"49c0bc6aefae",[18713],{"_type":5250,"marks":18714,"text":18715},[],"Then there’s the question of whether or not that fiber will be strong enough to use on its own entirely? Or does it need to be blended with virgin fibers to keep it going.",[],{"_key":18718,"_type":5246,"children":18719,"markDefs":18729,"style":5278},"f01f1f339115",[18720,18723,18726],{"_type":5250,"marks":18721,"text":18722},[],"Peter Majeranowski and Conor Hartman of ",{"_type":5250,"marks":18724,"text":5465},[18725],"b89b9265-4ba2-4de9-a2f6-63d94244620c",{"_type":5250,"marks":18727,"text":18728},[]," have a solution that can solve this. They’ve raised $8 million from Patagonia, Japanese conglomerate Marubeni, and Alante Capital, and Card Sound Capital, to put the technology to work in textiles that will debut later this year.",[18730],{"_key":18725,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":6692},{"_key":18732,"_type":5246,"children":18733,"markDefs":18737,"style":5278},"7c9e2b57cb93",[18734],{"_type":5250,"marks":18735,"text":18736},[],"The path till date has been fortuitous, but long — a decade in the making. Circ has its roots in biofuels, actually: it was originally named Tyton BioScience, and was shepherded by a Polish scientist who was looking for a non-food crop to be used in biofuels. He had settled on tobacco. As Majeranowski went into business with the scientist, he learned that “he was a very good salesman.” Yet he had not thought through how the tobacco would be processed exactly.",[],{"_key":18739,"_type":5246,"children":18740,"markDefs":18744,"style":5278},"3490b9cf97a2",[18741],{"_type":5250,"marks":18742,"text":18743},[],"“We could see the edge over the cliff, in terms of our company,” says Majeranowski. “Nobody wanted to invest in biofuels at the time. We were scrambling to look for new applications.”",[],{"_key":18746,"_type":5246,"children":18747,"markDefs":18751,"style":5278},"a05b566b82f1",[18748],{"_type":5250,"marks":18749,"text":18750},[],"Consulting with researchers, he learned that a similar hydrothermal processing system could be used in textile recycling. In fact, the cotton-polyester combo, Hartman says, is “like looking at plants. Cotton is the cellulose, and polyester is the lingin.”",[],{"_key":18753,"_type":5246,"children":18754,"markDefs":18758,"style":5278},"c4b3a7db2b11",[18755],{"_type":5250,"marks":18756,"text":18757},[],"Since then the duo have been working on refining this recycling process which would enable them to not only recover the polyester, but also the cotton, and in a manner that it would keep the integrity of the fibers in tact, says Hartman. This is the key distinction in their innovation, he adds. Breaking down polyester to its monomers results in a high-quality cotton cellulose, Majeranowski explains, which can serve as a replacement for tree pulp (needed to make cellulosic fibers like lyocell, rayon\u002Fviscose, modal).",[],{"_key":18760,"_type":5246,"children":18761,"markDefs":18765,"style":5278},"88263564e33b",[18762],{"_type":5250,"marks":18763,"text":18764},[],"“Using recycled PET as in plastic bottles just prolongs use by one to two years. It’s not a great solution. It’s better than putting it in the landfill immediately. But now, with this technology, it can go from a bottle to board short to a board short again.”",[],{"_key":18767,"_type":5246,"children":18768,"markDefs":18772,"style":5278},"e8fefb58a945",[18769],{"_type":5250,"marks":18770,"text":18771},[],"Their timing has coincided with the fashion industry’s search for better recycling options, and increasing awareness of their environmental footprint. “It’s been like drinking from a fire hose with people knocking on our door,” Majeranowski says.",[],{"_key":18774,"_type":5246,"children":18775,"markDefs":18779,"style":5278},"15dbbb93cb37",[18776],{"_type":5250,"marks":18777,"text":18778},[],"Though they’re still a startup, Circ will be putting their textiles to the test, and introducing them to the market later this year. Working with contract manufacturers around the country, and a facility in Danville, VA, Circ hopes to “keep materials in the economy [and in use] for as long as possible,” says Hartman.",[],{"_key":18781,"_type":5246,"children":18782,"markDefs":18786,"style":5278},"51c59a6028e9",[18783],{"_type":5250,"marks":18784,"text":18785},[],"While they’re focused primarily on polyester and cotton blends right now, Majeranowski adds they’ll be including more materials in their recycling roster in the future and can handle small amounts of spandex in clothing currently. Spandex has been one of the most challenging materials to repurpose in fashion, but he notes that in limited amounts (less than 5 percent typically), it can be extracted in the recycling process.",[],{"_key":18788,"_type":5246,"children":18789,"markDefs":18793,"style":5278},"891f3add2d4f",[18790],{"_type":5250,"marks":18791,"text":18792},[],"Circ uses chemical recycling, a term that troubles Majeranowski. As environmentalists, they’re not crazy about what “chemicals” suggests but he assures that it’s “responsible chemistry.”",[],{"_key":18795,"_type":5246,"children":18796,"markDefs":18800,"style":5278},"41bf7a9df571",[18797],{"_type":5250,"marks":18798,"text":18799},[],"The startup hopes to make a serious dent in the massive global consumption of textiles over the next decade. “We don’t know exactly how many clothes are produced each year. It is somewhere in the ballpark of 100 billion garments. And our goal is to recycle 10 percent of that, or 10 billion garments, by 2030,” he says.",[],{"_key":18802,"_type":5246,"children":18803,"markDefs":18807,"style":5278},"28236409b55d",[18804],{"_type":5250,"marks":18805,"text":18806},[],"Circ’s efforts can keep clothes in a circular loop, but it doesn't solve one problem that plagues most brands: microplastics. Because polyester is fashion-friendly, in that it holds shape well and is durable, it’s a popular choice, particularly in the world of performance. While some brands have decided to use all natural materials, Majeranowski says, “That is ambitious and worthy, but definitely hard to achieve.”",[],{"_key":18809,"_type":5246,"children":18810,"markDefs":18814,"style":5278},"ef77f47d84dc",[18811],{"_type":5250,"marks":18812,"text":18813},[],"There’s also the headache of collecting used clothing to put it through recycling facilities. New legislation in Europe will prevent anyone from throwing textiles in landfills, starting in 2025. That will then require an additional infrastructure to collect used clothing, and ensure it doesn’t get burned or thrown away.",[],{"_key":18816,"_type":5246,"children":18817,"markDefs":18821,"style":5278},"0fc0184d32d4",[18818],{"_type":5250,"marks":18819,"text":18820},[],"Though the problem may seem daunting, Hartman says, “there is more plastic in our clothes than in plastic bottles. 50 million tons going in our clothing versus 20 million tons in bottles. We produce more polyester clothing every year, made of oil basically, than we do plastic bottles, and that’s why we’re trying to solve this problem.”",[],{"_key":18823,"_type":5246,"children":18824,"markDefs":18828,"style":5278},"d8ca457c944d",[18825],{"_type":5250,"marks":18826,"text":18827},[],"The question of competition doesn’t worry them either. With more chemical recyclers breaking through, comparisons are common with solutions such as H&M’s Green Machine.",[],{"_key":18830,"_type":5246,"children":18831,"markDefs":18835,"style":5278},"c4f1943ed53f",[18832],{"_type":5250,"marks":18833,"text":18834},[],"“The Green Machine is a circular solution for the polyester fraction, but as we understand it, the cotton is recovered only as a cellulose powder that goes into other secondary non-textile applications as a byproduct. They recently announced that they are going to figure out how to make that cellulose powder into a textile material, but I don't believe that it's happened yet,” Majeranowski says.",[],{"_key":18837,"_type":5246,"children":18838,"markDefs":18842,"style":5278},"3ba5e80fc1f4",[18839],{"_type":5250,"marks":18840,"text":18841},[],"He goes on to argue that all of these efforts are needed collectively to solve the global fashion waste problem.",[],{"_key":18844,"_type":5246,"children":18845,"markDefs":18849,"style":5278},"2a39bb2e7177",[18846],{"_type":5250,"marks":18847,"text":18848},[],"“It's important to note just how big the textile market is. If all the chemical recycling technologies out there were fully scaled and had 10 major factories, we'd still never touch elbows due to the significant size of the total addressable market. We are talking about 50 million tons per year for polyester for clothing, 26 million tons per year of cotton, and 150 million trees of pulp per year for cellulosic fibers.”",[],{"_key":18851,"_type":5246,"children":18852,"markDefs":18856,"style":5278},"8054e96a83de",[18853],{"_type":5250,"marks":18854,"text":18855},[],"So all recycling ideas are welcome at the table.",[],{"author":18858,"logo":18859},"Esha Chhabra",{"altText":10,"asset":18860,"bgColor":5388,"caption":10,"contain":10,"dimensions":18861,"dominant":18862,"hasAlpha":33,"hotspot":10,"lqip":15668,"originalFilename":15659},{"_ref":15662,"_type":13},{"_type":16,"aspectRatio":15497,"height":15664,"width":15665},{"_type":21,"background":5388,"foreground":22,"population":15667,"title":22},"2021-01-28","\u002Fpress\u002Fthis-startup-aims-to-recycle-textiles-better",{"altText":10,"asset":18866,"bgColor":18868,"caption":10,"contain":10,"dimensions":18869,"dominant":18873,"hasAlpha":24,"hotspot":10,"lqip":18875,"originalFilename":18876},{"_ref":18867,"_type":13},"image-fe42a8675dbfd683c772daa661beed09042947d2-575x925-jpg","#c2a29e",{"_type":16,"aspectRatio":18870,"height":18871,"width":18872},0.6216216216216216,925,575,{"_type":21,"background":18868,"foreground":158,"population":18874,"title":22},6.74,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAgABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAMEBgX\u002FxAAlEAACAQQCAgEFAQAAAAAAAAABAgMABAUREiExQRMUIjJRYeH\u002FxAAXAQEBAQEAAAAAAAAAAAAAAAABAgME\u002F8QAHBEAAgEFAQAAAAAAAAAAAAAAAAECERIhQVEx\u002F9oADAMBAAIRAxEAPwDP2\u002FOGxnsPjZBA2015P+VOss6RwlbMlnOy3vzrVNxOVknvbma+2RN+KquuIqfNZyZrhYooTEiuEQlTs+6Hk6VCi9NFi4Y5bXlOBE\u002FI\u002Fbr1RWWkzMjyOQ5Ub1rxRTnpat2xGEivZr76kuXjK8yAngb1Rnr1727h+GTuM7CKPJPVKwOUFrlLOyWRIw8XAne+v1VN5bG2dpIzGQ0qqSq9ou\u002FNDdWZ3OKocO9juXuD8UcjBQFJ0B37ors5y3W2yDxiRm0B2o6P9oqs8Ico7Z\u002F\u002F2Q==","This Startup Aims To Recycle Textiles Better - Articles","This Startup Aims To Recycle Textiles Better",{"_id":18879,"content":18880,"publication":19262,"publishedDate":19274,"slug":19275,"tags":10,"thumbnail":19276,"title":19285},"gEAy8ueX6LmXi4Ket8obL0",[18881,18893,18908,18933,18940,18947,18954,18970,18977,18984,18991,18998,19005,19012,19019,19026,19050,19057,19064,19071,19078,19101,19108,19115,19122,19137,19152,19159,19166,19173,19180,19187,19203,19219,19234,19250,19257],{"_key":18882,"_type":6631,"caption":18883,"includeCaption":24,"markDefs":10,"media":18884},"7e5b70613bc2",{"position":6633},{"data":18885,"type":88},{"altText":10,"asset":18886,"bgColor":18888,"caption":10,"contain":10,"dimensions":18889,"dominant":18890,"hasAlpha":24,"hotspot":10,"lqip":18892,"originalFilename":6646},{"_ref":18887,"_type":13},"image-08476821c6797ab8c613079cab402870cdd5e302-1024x602-jpg","#b8babf",{"_type":16,"aspectRatio":18692,"height":18693,"width":6641},{"_type":21,"background":18888,"foreground":158,"population":18891,"title":22},6.38,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAUHAQT\u002FxAAgEAACAQMFAQEAAAAAAAAAAAABAgMABBEFBhIhURNB\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAAECA\u002F\u002FEABkRAAMBAQEAAAAAAAAAAAAAAAABAhEhEv\u002FaAAwDAQACEQMRAD8An+29bvo7CCGxgR5ARiNuwR6ad7q3EkccMdnJbSSNGROhBPB\u002FBSrZapBpclwsatN0vJu8Cu27+UV0rLbw55Fslf0ipm9T008ok2tIsl+7yRsHYAsB7RW7lJfWbhicEnJxRTVcCs3iP\u002F\u002FZ",{"_key":18894,"_type":5246,"children":18895,"markDefs":18905,"style":5278},"dffca9fa5beb",[18896,18899,18903],{"_type":5250,"marks":18897,"text":18898},[],"120,000. That’s the number of tons of post-industrial textile waste produced ",{"_type":5250,"marks":18900,"text":18902},[18901],"897f2c05-789e-4e60-b1c6-f1068522b185","in the United States annually",{"_type":5250,"marks":18904,"text":5801},[],[18906],{"_key":18901,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18907},"https:\u002F\u002Fwww.acceleratingcircularity.org\u002Fresearch",{"_key":18909,"_type":5246,"children":18910,"markDefs":18928,"style":5278},"c7ff0514d1c7",[18911,18914,18918,18921,18925],{"_type":5250,"marks":18912,"text":18913},[],"Establishing a true circular economy for the apparel industry could help lessen the impact. But while some big fashion brands are dabbling in these processes — through clothing collection initiatives such as Girlfriend Collective’s ",{"_type":5250,"marks":18915,"text":18917},[18916],"9d13a41a-7d98-4e9e-9e2b-12c323c5b33c","ReGirlfriend program",{"_type":5250,"marks":18919,"text":18920},[]," or recommerce sites such as ",{"_type":5250,"marks":18922,"text":18924},[18923],"4ed5aa20-dc8c-4871-8292-8b204d15f27e","Eileen Fisher’s Renew",{"_type":5250,"marks":18926,"text":18927},[]," — this concept is far from mainstream.",[18929,18931],{"_key":18916,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18930},"https:\u002F\u002Fwww.girlfriend.com\u002Fpages\u002Fregirlfriend",{"_key":18923,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18932},"https:\u002F\u002Fwww.eileenfisherrenew.com\u002F",{"_key":18934,"_type":5246,"children":18935,"markDefs":18939,"style":5278},"42667463d455",[18936],{"_type":5250,"marks":18937,"text":18938},[],"\"The fashion industry is not taking responsibility in the form of financial investments at the scale that is necessary,\" said Conor Hartman, COO and vice president of business development at Circ, a tech company that produces recycled textiles for the fashion industry.",[],{"_key":18941,"_type":5246,"children":18942,"markDefs":18946,"style":5278},"d88573f48df9",[18943],{"_type":5250,"marks":18944,"text":18945},[],"\"If you look at all the major brands that are out there and talking about changing the landscape, very few of them are actually investing in solutions like ours, and putting their money where their mouths are. We’d like to see more of that.\"",[],{"_key":18948,"_type":5246,"children":18949,"markDefs":18953,"style":5278},"2af992ae7bb0",[18950],{"_type":5250,"marks":18951,"text":18952},[],"Other factors that will come into play for circular fashion in 2021: practicing the future we want right now; investing in technology; and supporting legislation that would support a circular economy.",[],{"_key":18955,"_type":5246,"children":18956,"markDefs":18967,"style":5278},"cd9e074c7477",[18957,18960,18964],{"_type":5250,"marks":18958,"text":18959},[],"There are fashion companies that are starting to walk the talk. In October, Lauren Phipps, GreenBiz Group’s senior analyst for the circular economy, shared a ",{"_type":5250,"marks":18961,"text":18963},[18962],"7e9d692a-5cc6-457f-9abe-e1dcff4f80e3","flurry of circular fashion news",{"_type":5250,"marks":18965,"text":18966},[],". Two developments: Levi’s launched SecondHand, its first resale offering, and H&M opened Looop, which it described as the world's first in-store garment-to-garment recycling system.",[18968],{"_key":18962,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":18969},"https:\u002F\u002Fwww.greenbiz.com\u002Farticle\u002Fwhats-style-fall-flurry-circular-fashion-news",{"_key":18971,"_type":5246,"children":18972,"markDefs":18976,"style":5278},"814e643c9a66",[18973],{"_type":5250,"marks":18974,"text":18975},[],"\"When you said to me, ‘What's going to happen in 2021?’ Two words popped into my head: progress and action. I'm an optimist,\" said Karla Magruder, founder of Accelerating Circularity, a nonprofit with a mission to divert textiles from the landfill.",[],{"_key":18978,"_type":5246,"children":18979,"markDefs":18983,"style":5278},"f11370f623c9",[18980],{"_type":5250,"marks":18981,"text":18982},[],"So, what needs to click for 2021 to be a groundbreaking year for circular fashion?",[],{"_key":18985,"_type":5246,"children":18986,"markDefs":18990,"style":5278},"aaad415f4f85",[18987],{"_type":5250,"marks":18988,"text":18989},[5517],"1. Lean into the will that 2020 has given people to change their habits",[],{"_key":18992,"_type":5246,"children":18993,"markDefs":18997,"style":5278},"8bc38850ee5b",[18994],{"_type":5250,"marks":18995,"text":18996},[],"With rampant racial injustice, the west coast of the United States on fire and the COVID-19 pandemic, it’s hard to ignore the need to act to address each problem. The response to the COVID-19, despite its flaws, shows that when there is an urgent issue, people can work harder and faster to address it.",[],{"_key":18999,"_type":5246,"children":19000,"markDefs":19004,"style":5278},"ee9aeb72bd60",[19001],{"_type":5250,"marks":19002,"text":19003},[],"\"I think our COVID experience really let us know how tight we are as a global ecosystem. And when that breaks down, everything breaks down,\" said Garry Cooper, CEO of Rheaply, a startup in asset efficiency software. \"I think it's a good moment for the circular economy. The question for me is, how seriously do we take adopting circular principles?\"",[],{"_key":19006,"_type":5246,"children":19007,"markDefs":19011,"style":5278},"46086912a84e",[19008],{"_type":5250,"marks":19009,"text":19010},[],"Cooper added that he thinks the business community is serious about doing just that right now.",[],{"_key":19013,"_type":5246,"children":19014,"markDefs":19018,"style":5278},"996a382536d4",[19015],{"_type":5250,"marks":19016,"text":19017},[],"2. Bridge gaps in the supply chain",[],{"_key":19020,"_type":5246,"children":19021,"markDefs":19025,"style":5278},"8fc6caa8d768",[19022],{"_type":5250,"marks":19023,"text":19024},[],"Magruder mentioned that people already collect textiles and hand-sort them as part of the process for textile recycling. And there are efforts to get equipment in place to implement more mechanical sorting, which would work faster than humans.",[],{"_key":19027,"_type":5246,"children":19028,"markDefs":19045,"style":5278},"5bb0ba40f663",[19029,19032,19036,19038,19042],{"_type":5250,"marks":19030,"text":19031},[],"For example, ",{"_type":5250,"marks":19033,"text":19035},[19034],"9ce91f2b-b1fb-4b22-818f-6b9487a4d2c4","Fibersort",{"_type":5250,"marks":19037,"text":9358},[],{"_type":5250,"marks":19039,"text":19041},[19040],"e8cae4f5-cc6f-4d28-bc82-31d474f55bbe","in development",{"_type":5250,"marks":19043,"text":19044},[]," as of March, is able to automatically sort large volumes of mixed post-consumer textiles based on fiber composition.",[19046,19048],{"_key":19034,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19047},"https:\u002F\u002Fsmartfibersorting.com\u002Ffibersort-goes-to-the-market-making-recycled-textile-the-new-norm\u002F",{"_key":19040,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19049},"https:\u002F\u002Fwww.circle-economy.com\u002Fprogrammes\u002Ftextiles\u002Ffibersort",{"_key":19051,"_type":5246,"children":19052,"markDefs":19056,"style":5278},"cd1236f20003",[19053],{"_type":5250,"marks":19054,"text":19055},[],"But sometimes the people doing the sorting and the people doing the recycling don’t talk to one another, which means that they aren’t always working toward the same goal.",[],{"_key":19058,"_type":5246,"children":19059,"markDefs":19063,"style":5278},"d7ef36ff83a7",[19060],{"_type":5250,"marks":19061,"text":19062},[],"\"[If] we can get these guys to all work together and talk together, I think we'll start to see some things shake loose,\" Magruder said. \"I think there's opportunity for some good collaboration there.\"",[],{"_key":19065,"_type":5246,"children":19066,"markDefs":19070,"style":5278},"25ec18b1de45",[19067],{"_type":5250,"marks":19068,"text":19069},[],"One challenge that comes up for fashion and textile companies that launch recyclable products is making sure that they are actually collected and recycled at their end-of-life and able to be made into a new product.",[],{"_key":19072,"_type":5246,"children":19073,"markDefs":19077,"style":5278},"7451213b7823",[19074],{"_type":5250,"marks":19075,"text":19076},[],"\"It really is about the whole system,\" Magruder said.",[],{"_key":19079,"_type":5246,"children":19080,"markDefs":19096,"style":5278},"de1c7d127b5d",[19081,19084,19088,19090,19094],{"_type":5250,"marks":19082,"text":19083},[],"While Coyuchi is a different kind of textile company — it makes home textiles such as sheets and towels — it serves as a model for what could be done in the fashion industry. The company ",{"_type":5250,"marks":19085,"text":19087},[19086],"3a704d26-1816-45b8-a60b-99e4e001d8a7","took back products",{"_type":5250,"marks":19089,"text":5261},[],{"_type":5250,"marks":19091,"text":19093},[19092],"20c7666f-842b-4d84-9906-3dc3d3c8cb9f","used the textiles to create a blanket",{"_type":5250,"marks":19095,"text":5801},[],[19097,19099],{"_key":19086,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19098},"https:\u002F\u002Fwww.greenbiz.com\u002Farticle\u002Fcoyuchi-full-circularity-and-challenge-textile-recycling",{"_key":19092,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19100},"https:\u002F\u002Fwww.fastcompany.com\u002F90569962\u002Fcoyuchi-is-taking-sustainable-bedding-up-a-notch-with-this-full-circle-recycled-blanket",{"_key":19102,"_type":5246,"children":19103,"markDefs":19107,"style":5278},"bd24be1a959f",[19104],{"_type":5250,"marks":19105,"text":19106},[],"GreenBiz spoke to Coyuchi when it announced this effort. It noted that it had to make sure that every link in its supply chain understood its role and all the tasks that needed to be done — from figuring out the amount of materials that would be recycled to what the resulting product from the recycled textile would be.",[],{"_key":19109,"_type":5246,"children":19110,"markDefs":19114,"style":5278},"bfac224397dd",[19111],{"_type":5250,"marks":19112,"text":19113},[],"\"I would say that those conversations went on for at least a year before we were able to ship the product to be recycled to the recycler. It's a lot of coordination,\" said Coyuchi CEO Eileen Mockus at the time.",[],{"_key":19116,"_type":5246,"children":19117,"markDefs":19121,"style":5278},"e80782c11ddb",[19118],{"_type":5250,"marks":19119,"text":19120},[],"3. Invest in and scale technological solutions",[],{"_key":19123,"_type":5246,"children":19124,"markDefs":19135,"style":5278},"e7aff586ae02",[19125,19128,19132],{"_type":5250,"marks":19126,"text":19127},[],"Fashion technology company Circ has a 2030 goal to recycle 10 billion garments, which accounts for roughly 10 percent of the global annual production of textiles, according to Hartman. More than ",{"_type":5250,"marks":19129,"text":19131},[19130],"16e7f056-7a70-4327-b285-4b9c7fc1e7f3","100 billion items of clothing",{"_type":5250,"marks":19133,"text":19134},[]," are produced each year.",[19136],{"_key":19130,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":17057},{"_key":19138,"_type":5246,"children":19139,"markDefs":19150,"style":5278},"05704bb4d18b",[19140,19143,19147],{"_type":5250,"marks":19141,"text":19142},[],"Patagonia led the company’s recent $8 million ",{"_type":5250,"marks":19144,"text":19146},[19145],"e36b9614-f47c-4b21-9d04-64dba46ab835","Series A funding round",{"_type":5250,"marks":19148,"text":19149},[]," and was joined by Marubeni America, Card Sound Capital and Alante Capital.",[19151],{"_key":19145,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":16166},{"_key":19153,"_type":5246,"children":19154,"markDefs":19158,"style":5278},"f46d9ef213c8",[19155],{"_type":5250,"marks":19156,"text":19157},[],"\"It really takes industry giants like that working together with us with the technology solution, and with the vision that we have,\" Hartman said. \"When fashion brands make those investments, the wider investment community sees that as a point of confidence and can follow.\"",[],{"_key":19160,"_type":5246,"children":19161,"markDefs":19165,"style":5278},"cbbe550b769a",[19162],{"_type":5250,"marks":19163,"text":19164},[],"Circ’s technology can take textile waste made from cotton or polyester or poly-cotton blends and give them a new life. Hartman said it can break down the polyester into its chemical building blocks, which is then made back into a virgin-grade polyester; and it can recover the cotton used for making man-made cellulosic fibers.",[],{"_key":19167,"_type":5246,"children":19168,"markDefs":19172,"style":5278},"a4de55749b19",[19169],{"_type":5250,"marks":19170,"text":19171},[],"In 2021, the company will work with brand partners, which it couldn’t name at the time of reporting, to produce garments using its technology.",[],{"_key":19174,"_type":5246,"children":19175,"markDefs":19179,"style":5278},"d4722792642e",[19176],{"_type":5250,"marks":19177,"text":19178},[],"\"From there, we'll be out working to build the first factories ... Our aim is to have those facilities all over the world,\" said Hartman, whose company is based in Danville, Virginia. \"We have global ambitions. This is a global problem. And we'd like to see our technology deployed as widely as possible to do that.\"",[],{"_key":19181,"_type":5246,"children":19182,"markDefs":19186,"style":5278},"b60b0bbddaac",[19183],{"_type":5250,"marks":19184,"text":19185},[],"4. Support and push for legislation at all levels of government",[],{"_key":19188,"_type":5246,"children":19189,"markDefs":19200,"style":5278},"689bd8f02692",[19190,19193,19197],{"_type":5250,"marks":19191,"text":19192},[],"\"Some of the usual suspects are already making moves in this arena,\" Hartman said, noting that ",{"_type":5250,"marks":19194,"text":19196},[19195],"6d42e1cf-f14e-4db5-9700-f96afcd5e173","France recently banned textile landfilling",{"_type":5250,"marks":19198,"text":19199},[],", from retailers and from brands for unsold inventory.",[19201],{"_key":19195,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19202},"https:\u002F\u002Fwww.theguardian.com\u002Fworld\u002F2020\u002Fjan\u002F30\u002Ffrance-passes-landmark-law-to-stop-unsold-goods-being-thrown-away",{"_key":19204,"_type":5246,"children":19205,"markDefs":19216,"style":5278},"e2261ea908cf",[19206,19209,19213],{"_type":5250,"marks":19207,"text":19208},[],"And people are watching developments of the European Union for a textile strategy, ",{"_type":5250,"marks":19210,"text":19212},[19211],"b7aa015b-8953-47b1-bdb9-06a2743adf57","which the European Commission started accepting feedback",{"_type":5250,"marks":19214,"text":19215},[]," for on Jan. 5.",[19217],{"_key":19211,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19218},"https:\u002F\u002Fec.europa.eu\u002Finfo\u002Flaw\u002Fbetter-regulation\u002Fhave-your-say\u002Finitiatives\u002F12822-EU-strategy-for-sustainable-textiles",{"_key":19220,"_type":5246,"children":19221,"markDefs":19231,"style":5278},"2887ed657325",[19222,19225,19229],{"_type":5250,"marks":19223,"text":19224},[],"\"This strategy will help the EU shift to a climate-neutral, circular economy where products are designed to be more durable, reusable, repairable, recyclable and energy-efficient,\" reads the ",{"_type":5250,"marks":19226,"text":19228},[19227],"eea16881-6366-4dec-b0ae-69a8207f232b","initiative’s webpage",{"_type":5250,"marks":19230,"text":5801},[],[19232],{"_key":19227,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19233},"https:\u002F\u002Fec.europa.eu\u002Fgrowth\u002Findustry\u002Fsustainability\u002Ftextiles_en",{"_key":19235,"_type":5246,"children":19236,"markDefs":19247,"style":5278},"4a769e55e06a",[19237,19240,19244],{"_type":5250,"marks":19238,"text":19239},[],"In the U.S. in November, the Massachusetts Department of Environmental Protection ",{"_type":5250,"marks":19241,"text":19243},[19242],"b15c2cc9-3f53-4383-aa7b-ecc1120e734e","proposed to add textiles",{"_type":5250,"marks":19245,"text":19246},[]," — and mattresses — to the list of materials banned from disposal in the state.",[19248],{"_key":19242,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19249},"https:\u002F\u002Fwww.mass.gov\u002Fguides\u002Fmassdep-waste-disposal-bans",{"_key":19251,"_type":5246,"children":19252,"markDefs":19256,"style":5278},"81f6d6ed408e",[19253],{"_type":5250,"marks":19254,"text":19255},[],"Legislation such as this and the regulations in France and the EU could push companies to implement circular fashion principles and strategies more widely across their products and potentially at a faster rate than they’re currently doing.",[],{"_key":19258,"_type":6631,"caption":19259,"includeCaption":24,"markDefs":10,"media":19260},"3345a0d41f1c",{"position":6633},{"data":19261,"type":88},{"altText":10,"asset":10,"bgColor":10,"caption":10,"contain":24,"dimensions":10,"dominant":10,"hasAlpha":10,"hotspot":10,"lqip":10,"originalFilename":10},{"author":19263,"logo":19264},"GreenBiz",{"altText":10,"asset":19265,"bgColor":5135,"caption":10,"contain":10,"dimensions":19267,"dominant":19271,"hasAlpha":33,"hotspot":10,"lqip":19273,"originalFilename":19263},{"_ref":19266,"_type":13},"image-14ce88da32c5ad3162c4559ef00d6c76571ea716-681x126-png",{"_type":16,"aspectRatio":19268,"height":19269,"width":19270},5.404761904761905,126,681,{"_type":21,"background":5135,"foreground":158,"population":19272,"title":22},0.56,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA70lEQVR4nBWOy0pDYRCDz3u4UNFFNy58A1\u002FBlQoVpV6w1gpVsFW8IL1Y6tK94BOe0jMzSaYb+ReBkA+SVO4+dfdvM7uQtBcRm8vlcqfI3Tfqut4CsF1yALtmtm9mlyR\u002FAMwBdAAcrFarFslWJekLwG0BktqSTgFcu\u002FtNRLTLEIArAOeSiu+QfACwkLQg+SjpqGmaE5L31Xq9nhYTEc8kh5nZJ\u002Fnu7nMz+wAwlTQhOcrMu8zsZeZQ0ljSjORLZnbNbOTus4rkq7tPAIzdfdA0zTGAbikvT8sDkk+SzkgeRkThfQCfEfEGoFd4RPy6+98\u002FvdIHfTCRpVMAAAAASUVORK5CYII=","2021-01-15","\u002Fpress\u002Fwhat-will-it-take-for-2021-to-be-a-groundbreaking-year-in-circular-fashion",{"altText":10,"asset":19277,"bgColor":19279,"caption":10,"contain":10,"dimensions":19280,"dominant":19281,"hasAlpha":24,"hotspot":10,"lqip":19283,"originalFilename":19284},{"_ref":19278,"_type":13},"image-6289773691c49a6a6a66994384dbe044bae4f9e9-575x925-jpg","#bbbfc4",{"_type":16,"aspectRatio":18870,"height":18871,"width":18872},{"_type":21,"background":19279,"foreground":158,"population":19282,"title":22},6.41,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAgABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUDBgcE\u002F8QAJxAAAQMDAwMEAwAAAAAAAAAAAQIDBAAFEQYSMQcTIRQVIkEyM1H\u002FxAAXAQEAAwAAAAAAAAAAAAAAAAABAAID\u002F8QAHREAAgICAwEAAAAAAAAAAAAAAAECEQMhEhNhMf\u002FaAAwDAQACEQMRAD8Ar1usLGwZWKnlWON2iQ4nHHP3XXpTqRcLvcGoDVrgocWcFSk+AP7Vj163IsFv9zjNsTJfdDimkJ+ITjFNIbZlcuxtB9WFiipp3Uqa4\u002FuRAjJBHASKKLQpejfSumTZBHvs+YzuaBUqOPyGRT2br+yXe1SWWXQ1JCFJCVec1ny58eZFcaEyQkKScpPkGq9ZLXCedfK5C0FKcjA5rXHKNpS+jwlPH2RWgbU18vSPQ+2FH9uQc\u002FdFIHJ0Zl1bfpgraojJPNFUa2RS9P\u002FZ","WHAT WILL IT TAKE FOR 2021 TO BE A GROUNDBREAKING YEAR IN CIRCULAR FASHION? - Articles","WHAT WILL IT TAKE FOR 2021 TO BE A GROUNDBREAKING YEAR IN CIRCULAR FASHION?",{"_id":19287,"content":19288,"publication":19381,"publishedDate":19391,"slug":19392,"tags":10,"thumbnail":19393,"title":19402},"bmpX1k52gftsvVwVz7Ut9t",[19289,19297,19309,19317,19325,19333,19341,19349,19357,19365,19373],{"_key":19290,"_type":5246,"children":19291,"markDefs":19296,"style":5278},"c45fd7ba77e5",[19292],{"_key":19293,"_type":5250,"marks":19294,"text":19295},"eg3IRXxi1pAGyJiBUvHXQU",[],"As much as 73% of the clothing we produce is sent to landfill or is incinerated and of all new clothing made, less than 1% of material used comes from recycled sources. Laudes Foundation is supporting Fashion for Good’s Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling, a first of its kind consortium initiative to address this issue. Focusing on cellulosic fibres, this initiative aims to validate and eventually scale promising technologies in chemical recycling from a select group of innovators. We are delighted to be joined by leading global organisations Birla Cellulose, Kering, PVH Corp. and Target to explore disruptive solutions together, with the goal of creating new fibres and garments from used clothing and ultimately drive industry-wide adoption.",[],{"_key":19298,"_type":6631,"caption":19299,"includeCaption":24,"markDefs":10,"media":19300},"69e61d6b14c6",{"position":6633},{"data":19301,"type":88},{"altText":10,"asset":19302,"bgColor":19304,"caption":10,"contain":10,"dimensions":19305,"dominant":19306,"hasAlpha":24,"hotspot":10,"lqip":19308,"originalFilename":10112},{"_ref":19303,"_type":13},"image-a7a95a65dad0e10af43fd84e039d8ad1deadb445-600x353-jpg","#31414d",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":19304,"foreground":22,"population":19307,"title":22},3.56,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMEBQYH\u002F8QAIhAAAgEEAQQDAAAAAAAAAAAAAQIRAAMEIQUGEiJBEyRh\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP\u002FxAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRAzH\u002F2gAMAwEAAhEDEQA\u002FAO6cnbuY\u002FGZV3CKfOqF17zImKpOjuTu81ghcxVVmty4WRs1pG81ZW2Doj8qFiYtjCT61tbe40PVJNY9I9It1Ll4l6PPGY0KIaAIHkaKaXaTv3RRLH\u002F\u002FZ",{"_key":19310,"_type":5246,"children":19311,"markDefs":19316,"style":5278},"ef5589529905",[19312],{"_key":19313,"_type":5250,"marks":19314,"text":19315},"eg3IRXxi1pAGyJiBUvHXR7",[],"The initiative’s overall aim is to investigate economically viable and scalable solutions for cellulosic chemical recycling to enable a closed loop system converting textile waste - of cotton and cotton-blend materials, to produce new man-made cellulosic fibres.",[],{"_key":19318,"_type":5246,"children":19319,"markDefs":19324,"style":5278},"8abeb4b0849b",[19320],{"_key":19321,"_type":5250,"marks":19322,"text":19323},"eg3IRXxi1pAGyJiBUvHXRk",[],"Over an 18-month period, initiative partners will collaborate with innovators, Evrnu, Infinited Fiber Company, Phoenxt, Renewcell and Tyton BioSciences, to validate the potential of their technologies in this still nascent market. The recycled content produced by four of these innovators will be converted at Birla Cellulose’s state of the art pilot plants to produce high quality cellulosic fibres. From there, fibres will move through the initiative partners supply chains to be manufactured into garments. Given that Infinited Fiber Company produces industry-ready fibre through their process, their fibre will be delivered directly to the initiative partner’s supply chains for garment production. The Full Circle Textiles Project will provide an assessment of the innovator’s environmental impact, technologies, recycled output and subsequent garments. These results along with the initiatives key learnings should determine how best to support and scale these promising solutions.",[],{"_key":19326,"_type":5246,"children":19327,"markDefs":19332,"style":5278},"391823acc79a",[19328],{"_key":19329,"_type":5250,"marks":19330,"text":19331},"eg3IRXxi1pAGyJiBUvHXSN",[],"A systemic change towards circularity will ultimately reduce the environmental impact of textile waste and potentially eliminate our dependence on virgin materials entirely. Furthermore, producing man-made cellulosic fibres through chemical recycling can help preserve ancient and endangered forests.",[],{"_key":19334,"_type":5246,"children":19335,"markDefs":19340,"style":5278},"e38b65ede490",[19336],{"_key":19337,"_type":5250,"marks":19338,"text":19339},"eg3IRXxi1pAGyJiBUvHXT0",[],"\"Next generation solutions are the path to meeting the climate and biodiversity targets that scientists are calling for by 2030. We’ve seen promising momentum in recent years as we’ve worked with brands, producers and innovators to build strong market demand and Identified a great pipeline of game changing technologies. Now we need investment and broad industry adoption to make these Next Gen Solutions a commercially available reality.” – Nicole Rycroft Founder and Executive Director, Canopy",[],{"_key":19342,"_type":5246,"children":19343,"markDefs":19348,"style":5278},"42d2d45790c4",[19344],{"_key":19345,"_type":5250,"marks":19346,"text":19347},"eg3IRXxi1pAGyJiBUvHXTd",[],"Scalable solutions in high quality textile recycling technologies are therefore urgently needed. Chemical recycling is one such solution; however, the technology has a number of barriers to overcome including a lack of financing, relatively small-scale output and limited offtake commitment from brands.",[],{"_key":19350,"_type":5246,"children":19351,"markDefs":19356,"style":5278},"f62b4085a430",[19352],{"_key":19353,"_type":5250,"marks":19354,"text":19355},"eg3IRXxi1pAGyJiBUvHXUG",[],"In order to have disruptive solutions widely implemented, the industry needs consortiums of brands, supply chain partners, innovators, and investors with a shared technology focus to concentrate resources and de-risk investments.",[],{"_key":19358,"_type":5246,"children":19359,"markDefs":19364,"style":5278},"df71d4273353",[19360],{"_key":19361,"_type":5250,"marks":19362,"text":19363},"eg3IRXxi1pAGyJiBUvHXUt",[],"“Chemical recycling faces multiple barriers to scale and industry adoption; a key barrier being risk-tolerant investment for innovations that can enable testing, refinement and scale. We hope that our investment in the Full Circle Textiles Project will enable wider adoption and catalytic investment across the industry to map the course of change together.” - Anita Chester, Head of Materials, Laudes Foundation.",[],{"_key":19366,"_type":5246,"children":19367,"markDefs":19372,"style":5278},"393523374cb9",[19368],{"_key":19369,"_type":5250,"marks":19370,"text":19371},"eg3IRXxi1pAGyJiBUvHXVW",[],"Through this initiative and its consortium, Laudes Foundation and Fashion for Good hope to inspire other stakeholders to follow suit in supporting chemical recycling innovators to trial and ultimately secure offtake, catalysing the transformation to a truly circular economy.",[],{"_key":19374,"_type":5246,"children":19375,"markDefs":19380,"style":5278},"c5ceabcae62b",[19376],{"_key":19377,"_type":5250,"marks":19378,"text":19379},"eg3IRXxi1pAGyJiBUvHXW9",[],"“A bold approach is needed to identify and scale innovations that drive sustainable change in the fashion industry. This multi-stakeholder consortium, a first-of-its-kind, addresses the most important barriers to scaling innovation, setting the precedent for all industry players with ambitions for disruptive innovation to follow.” - Katrin Ley, Managing Director, Fashion for Good",[],{"author":19382,"logo":19383},"Laudes Foundation",{"altText":10,"asset":19384,"bgColor":5135,"caption":10,"contain":10,"dimensions":19386,"dominant":19389,"hasAlpha":33,"hotspot":10,"lqip":19390,"originalFilename":19382},{"_ref":19385,"_type":13},"image-d7bbbe4bd25472f390b583befcbd8dd82601a74d-556x140-png",{"_type":16,"aspectRatio":19387,"height":19388,"width":11616},3.9714285714285715,140,{"_type":21,"background":5135,"foreground":158,"population":5474,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAFCAYAAABFA8wzAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA\u002FElEQVR4nDVQ20rDUBDMD2hpG0XwAl4wpkrVVkQLRRSfxP\u002F\u002FihDO2XPZ3fOQkZXkYZh52J2d2UpVH0TkLsb4TEQrEWlLKS85531K6S3GuHHOXQOYATgw7vt+NnE\u002FakPXdYeVqj6q6jql9KqqT4aUkhnuzDCltGXmG+fcwjk3J6Lae78EsDT2ozbYTDUMwxmA04mZ+VJEGu99w8xXOedzACe2aAsAaiI6MgA4BmC6NkPjaroyJljknC9EZGX1iai1dCJyawcANKp6P7b6bxNCWI\u002FzrQWpAMynOqbNkIimn+5zzh8Ge0kp5T2E8CUiPzHGX2b+ZuZPQyllp6qbPz5pLuzT8stxAAAAAElFTkSuQmCC","2020-09-11","\u002Fpress\u002Ffashion-for-good-and-laudes-foundation-embark-on-a-new-frontier-in-chemical-recycling",{"altText":10,"asset":19394,"bgColor":19396,"caption":10,"contain":10,"dimensions":19397,"dominant":19398,"hasAlpha":24,"hotspot":10,"lqip":19400,"originalFilename":19401},{"_ref":19395,"_type":13},"image-a4a3dd36103486d468f5a5303a0baf20f51e8de0-348x615-jpg","#293b4a",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":19396,"foreground":22,"population":19399,"title":22},8.29,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAQHAgMGBf\u002FEACgQAAEEAgECBAcAAAAAAAAAAAEAAgMEBREGEjEUIUFhBxMiIzJxgf\u002FEABgBAAMBAQAAAAAAAAAAAAAAAAIDBAAF\u002F8QAHxEAAgICAQUAAAAAAAAAAAAAAQIAAwQRBRMhMTJx\u002F9oADAMBAAIRAxEAPwC31gPOU+wVKcxy3JmZax4y0aUNdw6Plghrh6ftWPx6\u002FdtYSvZtPYZHt3to0D7pq1EyLKzFoAZhOnRQKL3ywdTn7OyiEpo6jKsnqoHA8zg\u002FjMJGV8dLFoEvLT5b2vWxnjocPTj+3oRjup\u002FOcFLnKVdkDmNdDIH\u002FAFeoWyDF5AxMa+SBgAA0BtPpdVHecrl6Lr2VKgT8krFyzirp4YT1Hsim0a0leuI3va8g9wNIlM4LEy3Gx7EqVWOiBJEv4f1ZoiVLx7GERFoU\u002F9k=","Fashion for Good and Laudes Foundation embark on a new frontier in chemical recycling - Articles","Fashion for Good and Laudes Foundation embark on a new frontier in chemical recycling",{"_id":19404,"content":19405,"publication":19524,"publishedDate":19391,"slug":19537,"tags":10,"thumbnail":19538,"title":19546},"bmpX1k52gftsvVwVz7UvKt",[19406,19413,19420,19427,19434,19447,19454,19461,19468,19475,19482,19489,19496,19503,19510,19517],{"_key":19407,"_type":5246,"children":19408,"markDefs":19412,"style":5278},"a63a30340985",[19409],{"_type":5250,"marks":19410,"text":19411},[],"AMSTERDAM — September 10, 2020 — The Fashion for Good initiated “Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling” — a first-of-its-kind consortium project — launches today. As much as 73 percent of clothing produced is sent to landfill or is incinerated and of all new clothing made, less than 1 percent of material used comes from recycled sources. Focusing on cellulosic fibers, this project aims to validate and eventually scale promising technologies in chemical recycling from a select group of innovators to tackle these issues. Leading global organizations Laudes Foundation, Birla Cellulose, Kering, PVH Corp. and Target join Fashion for Good, to explore the disruptive solutions, with the goal of creating new fibres and garments from used clothing and ultimately drive industry-wide adoption.",[],{"_key":19414,"_type":5246,"children":19415,"markDefs":19419,"style":5278},"125d07fa4a00",[19416],{"_type":5250,"marks":19417,"text":19418},[],"The project’s overall aim is to investigate economically viable and scalable solutions for cellulosic chemical recycling to enable a closed loop system converting textile waste — of cotton and cotton-blend materials, to produce new man-made cellulosic fibers.",[],{"_key":19421,"_type":5246,"children":19422,"markDefs":19426,"style":5278},"af2057b0db37",[19423],{"_type":5250,"marks":19424,"text":19425},[],"Man-made cellulosic fibres (MMCF) such as viscose\u002Frayon, Lyocell, Modal and Cupro, are most commonly derived from wood and have the third largest share in global fiber production after polyester and cotton. Man-made cellulosic fibers are of increasing importance; production of MMFCs has doubled in the last 30 years and is forecast for continued growth over the coming years.",[],{"_key":19428,"_type":5246,"children":19429,"markDefs":19433,"style":5278},"b230310a8402",[19430],{"_type":5250,"marks":19431,"text":19432},[],"“A bold approach is needed to identify and scale innovations that drive sustainable change in the fashion industry,” said Katrin Ley, managing director, Fashion for Good. “This multi-stakeholder consortium, a first-of-its-kind, addresses the most important barriers to scaling innovation, setting the precedent for all industry players with ambitions for disruptive innovation to follow.”",[],{"_key":19435,"_type":6631,"caption":19436,"includeCaption":24,"markDefs":10,"media":19437},"49c17ddcf897",{"position":6633},{"data":19438,"type":88},{"altText":10,"asset":19439,"bgColor":19441,"caption":10,"contain":10,"dimensions":19442,"dominant":19443,"hasAlpha":24,"hotspot":10,"lqip":19445,"originalFilename":19446},{"_ref":19440,"_type":13},"image-b327ab4c4ff880900a6e0b2ab381cffd72878596-600x353-jpg","#3b5745",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":19441,"foreground":22,"population":19444,"title":22},7.8,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGBP\u002FEACIQAAEEAgEEAwAAAAAAAAAAAAEAAgMEERIhBRVBUUJhgv\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAACAwT\u002FxAAcEQADAAEFAAAAAAAAAAAAAAAAAQISAwQRUaH\u002F2gAMAwEAAhEDEQA\u002FAKOxcg3xOJSfYbwVorX6jI9GsOnotUb1C3PDdfG2VxbnymVfL25c45IAKgpkI3l08XKKLucI4ZDkD6Ql8NGHT5j9IT8I0ZavS9P\u002F2Q==","image-4.jpg",{"_key":19448,"_type":5246,"children":19449,"markDefs":19453,"style":5278},"e221cc3dfc56",[19450],{"_type":5250,"marks":19451,"text":19452},[],"Over an 18-month period, project partners will collaborate with innovators, Evrnu, Infinited Fiber Company, Phoenxt, Renewcell and Tyton BioSciences, to validate the potential of their technologies in this still nascent market. The recycled content produced by four of these innovators will be converted at Birla Cellulose’s state of the art pilot plants to produce high quality cellulosic fibers. From there, fibers will move through the project partners supply chains to be manufactured into garments. Given that Infinited Fiber Co. produces industry-ready fiber using its process, the fiber will be delivered directly to the project partner’s supply chains for garment production. The project will provide an assessment of the innovator’s environmental impact, technologies, recycled output and subsequent garments. These results along with the project key learnings should determine how best to support and scale these promising solutions.",[],{"_key":19455,"_type":5246,"children":19456,"markDefs":19460,"style":5278},"dc3ae5bb99ab",[19457],{"_type":5250,"marks":19458,"text":19459},[],"“The need of the hour is to co-create sustainable solutions for the fashion industry that can be scaled rapidly and economically,” said Dilip Gaur, business director, Birla Cellulose, Aditya Birla Group",[],{"_key":19462,"_type":5246,"children":19463,"markDefs":19467,"style":5278},"6112eb61b666",[19464],{"_type":5250,"marks":19465,"text":19466},[],"Textile recycling is a key focus for Fashion for Good as a crucial lever in driving the fashion industry towards closed loop production. A systemic change towards circularity will ultimately reduce the environmental impact of textile waste and potentially eliminate our dependence on virgin materials entirely. Furthermore, producing man-made cellulosic fibres through chemical recycling can help preserve ancient and endangered forests. Scalable solutions in high quality textile recycling technologies are therefore urgently needed.",[],{"_key":19469,"_type":5246,"children":19470,"markDefs":19474,"style":5278},"337793661aa2",[19471],{"_type":5250,"marks":19472,"text":19473},[],"“Next generation solutions are the path to meeting the climate and biodiversity targets that scientists are calling for by 2030. We’ve seen promising momentum in recent years as we’ve worked with brands, producers and innovators to build strong market demand and Identified a great pipeline of game changing technologies. Now we need investment and broad industry adoption to make these Next Gen Solutions a commercially available reality,” siad Nicole Rycroft, founder and executive director, Canopy",[],{"_key":19476,"_type":5246,"children":19477,"markDefs":19481,"style":5278},"a1d0d7942ab2",[19478],{"_type":5250,"marks":19479,"text":19480},[5517],"Pioneering Collaboration",[],{"_key":19483,"_type":5246,"children":19484,"markDefs":19488,"style":5278},"cc46452062c8",[19485],{"_type":5250,"marks":19486,"text":19487},[],"The unique consortium of brands, fiber producers, manufacturers and innovators is an intentional convening of essential stakeholders in line with key learnings identified in the recently published report by Fashion for Good and Boston Consulting Group “Financing the Transformation in the Fashion Industry”. In order to bring disruptive solutions to scale, the industry needs bespoke consortiums of brands, supply chain partners, innovators, and investors with a shared technology focus to concentrate resources and de-risk investments.",[],{"_key":19490,"_type":5246,"children":19491,"markDefs":19495,"style":5278},"c3a0445516bf",[19492],{"_type":5250,"marks":19493,"text":19494},[],"“Chemical recycling faces multiple barriers to scale and industry adoption; a key barrier being risk-tolerant investment for innovations that can enable testing, refinement and scale. We hope that our investment in the Full Circle Textiles Project will enable wider adoption and catalytic investment across the industry to map the course of change together,” said Anita Chester, head of Materials, Laudes Foundation (formerly C&A Foundation).",[],{"_key":19497,"_type":5246,"children":19498,"markDefs":19502,"style":5278},"2a157b843a34",[19499],{"_type":5250,"marks":19500,"text":19501},[],"The formation of this targeted consortium expands on previous pilot project structures and is the first attempt at such a multi-stakeholder collaboration in the fashion industry, to create a streamlined ecosystem that drives a structured innovation process and ultimately, industry-wide adoption.",[],{"_key":19504,"_type":5246,"children":19505,"markDefs":19509,"style":5278},"96f954dbcb3a",[19506],{"_type":5250,"marks":19507,"text":19508},[5517],"Mobilizing An Industry",[],{"_key":19511,"_type":5246,"children":19512,"markDefs":19516,"style":5278},"f0a205ecd835",[19513],{"_type":5250,"marks":19514,"text":19515},[],"“Financing the Transformation in the Fashion Industry” details further actions required to scale sustainable solutions including a concerted, industry-wide effort to provide the incentives, financial means and focus to accelerate transformation to sustainable and circular practices. Thus, through this Project and its consortium, Fashion for Good hopes to inspire other stakeholders to follow suit in supporting chemical recycling innovators to trial and ultimately secure offtake, catalyzing the transformation to a truly circular economy.",[],{"_key":19518,"_type":5246,"children":19519,"markDefs":19523,"style":5278},"9289d3d4669b",[19520],{"_type":5250,"marks":19521,"text":19522},[],"To officially kickoff the Project, Fashion for Good hosted an online media briefing and panel discussion with guest panelists, Dilip Gaur, business director of the Aditya Birla Group; Samantha Sims, vice president, Environmental Sustainability & Product Stewardship, PVH Corp.; Christine Goulay, head of Sustainable Innovation, Kering; Nicole Rycroft, founder and executive director, Canopy; and Katrin Ley, managing director of Fashion for Good. 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Articles","Fashion Positive Launches Industry’s First Circular Materials Guidelines",{"_id":19597,"content":19598,"publication":19846,"publishedDate":19858,"slug":19859,"tags":10,"thumbnail":19860,"title":19868},"B69Sqdsr253phUdj304QGK",[19599,19606,19613,19620,19627,19634,19641,19652,19661,19668,19685,19692,19699,19706,19713,19720,19727,19734,19741,19748,19755,19762,19769,19776,19783,19790,19797,19811,19818,19825,19832,19839],{"_key":19600,"_type":5246,"children":19601,"markDefs":19605,"style":5278},"e14eb139e243",[19602],{"_type":5250,"marks":19603,"text":19604},[],"Under the hood is an electric motor, but can a car truly be green if the cabin is coated in leather and plastic?",[],{"_key":19607,"_type":5246,"children":19608,"markDefs":19612,"style":5278},"fa72bd5adf9d",[19609],{"_type":5250,"marks":19610,"text":19611},[],"As automakers push toward the electric future, recycled and sustainable materials — making the car lighter as well as greener — will line interiors.",[],{"_key":19614,"_type":5246,"children":19615,"markDefs":19619,"style":5278},"a0195ab8816c",[19616],{"_type":5250,"marks":19617,"text":19618},[],"These novel surfaces don’t just challenge the staid leather, wood and wool template that has dominated the category since the time of royal horse-drawn carriages. They conform to the industry’s, and customers’, interest in more environmentally friendly options. Luxury brands are leading the way.",[],{"_key":19621,"_type":5246,"children":19622,"markDefs":19626,"style":5278},"158350f7ea62",[19623],{"_type":5250,"marks":19624,"text":19625},[],"Mercedes-Benz has incorporated a host of new materials. Dinamica, a sueded fabric made from recycled plastic bottles and clothing fibers, covers seats. Karuun, a compressed timber product made from sustainably harvested rattan, is used on floors and dashboard trim.",[],{"_key":19628,"_type":5246,"children":19629,"markDefs":19633,"style":5278},"0a680d5b8c8a",[19630],{"_type":5250,"marks":19631,"text":19632},[],"Bentley has experimented with Vegea, a vegan leather made from grape skins, seeds and stalks. The automaker has trimmed dashboards in veneers from lumber felled 5,300 years ago and preserved in bogs, a replacement for cutting down live trees.",[],{"_key":19635,"_type":5246,"children":19636,"markDefs":19640,"style":5278},"02dcaddc65c0",[19637],{"_type":5250,"marks":19638,"text":19639},[],"And Polestar — Volvo’s new premium electric sub-brand — has used carpets made from recycled fishing nets. It has produced seat covers with 3-D knitting, a process that weaves just enough fabric, eliminating waste. And it has installed a flax-based composite from the Swiss supplier Bcomp to replace plastic in its dashboards and center consoles.",[],{"_key":19642,"_type":6631,"caption":19643,"includeCaption":24,"markDefs":10,"media":19644},"10c5b1539fdb",{"position":6633},{"data":19645,"type":88},{"altText":10,"asset":19646,"bgColor":19648,"caption":10,"contain":10,"dimensions":19649,"dominant":19650,"hasAlpha":24,"hotspot":10,"lqip":19651,"originalFilename":10455},{"_ref":19647,"_type":13},"image-0566b40cbe2e313631cf55e2726cdd7856db0b39-600x353-jpg","#5c3b2b",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":19648,"foreground":22,"population":16058,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAUEB\u002F\u002FEACUQAAEDBAICAQUAAAAAAAAAAAECAwQABQYREjETIUEiI1Ficf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAQCA\u002F\u002FEABkRAAIDAQAAAAAAAAAAAAAAAAABAgMSUf\u002FaAAwDAQACEQMRAD8A3XOXZLPDSuAtl59RCUFocPf4Jqzij1yiIfXeXzEgunmkLHW\u002F2Pdc0xW3MJyJUZfJ1nweUBw70odEVdyK4TLvb3m50lxxDOkISDoDfz\u002FaFGxtD5VJCTlMtidMax+eRAQ8oD1v6vmlVcex63221NMxm1cVfcJUrZJPdKvL6Y7jw\u002F\u002FZ",{"_key":19653,"_type":5246,"children":19654,"markDefs":19660,"style":5278},"eecdfaee08bc",[19655,19657],{"_type":5250,"marks":19656,"text":5667},[],{"_type":5250,"marks":19658,"text":19659},[],"Most interesting, Polestar has created seat inserts made from a cork-based vinyl, in patterns inspired not by the tannery but by technical fabrics for camping and adventure gear.",[],{"_key":19662,"_type":5246,"children":19663,"markDefs":19667,"style":5278},"a222ac8be81e",[19664],{"_type":5250,"marks":19665,"text":19666},[],"“We have tried to create materials that are not emulating leather,” said Max Missoni, Polestar’s head of design.",[],{"_key":19669,"_type":5246,"children":19670,"markDefs":19684,"style":5278},"bb47892ee22c",[19671,19674,19676,19679,19681],{"_type":5250,"marks":19672,"text":19673},[],"ImageThe Precept from Polestar, a Volvo sub-brand, includes 3-D-knit fabric and plastics infused with cork product.",{"_type":5250,"marks":19675,"text":5667},[],{"_type":5250,"marks":19677,"text":19678},[],"The Precept from Polestar, a Volvo sub-brand, includes 3-D-knit fabric and plastics infused with cork product.Credit…Volvo",{"_type":5250,"marks":19680,"text":5667},[],{"_type":5250,"marks":19682,"text":19683},[],"This idea of creating a new design paradigm is crucial for manufacturers as they try to reinvent themselves for our battery-powered future — and for the tech-savvy early adopters they expect to make up their initial market.",[],{"_key":19686,"_type":5246,"children":19687,"markDefs":19691,"style":5278},"679c35a49fd9",[19688],{"_type":5250,"marks":19689,"text":19690},[],"“We are a new electric vehicle brand,” Mr. Missoni said. “So our mission really is to look at trends and societal changes, and derive a whole new aesthetics from those things.”",[],{"_key":19693,"_type":5246,"children":19694,"markDefs":19698,"style":5278},"185b04c9e38b",[19695],{"_type":5250,"marks":19696,"text":19697},[],"Many of these materials are also focused on saving weight, since lighter cars can travel farther on the same amount of electric charging.",[],{"_key":19700,"_type":5246,"children":19701,"markDefs":19705,"style":5278},"3fa0a9bdf4f5",[19702],{"_type":5250,"marks":19703,"text":19704},[],"“Our material can cut the weight of interior panels by up to 50 percent,” said Per Martensson, Bcomp’s chief sales officer. “So we reduce the plastic content drastically, and we increase the performance.”",[],{"_key":19707,"_type":5246,"children":19708,"markDefs":19712,"style":5278},"0a0aa34257aa",[19709],{"_type":5250,"marks":19710,"text":19711},[],"In their quest for environmental friendliness, designers are also considering simpler sustainable materials. These include glass, ceramics, hemp and even paper.",[],{"_key":19714,"_type":5246,"children":19715,"markDefs":19719,"style":5278},"19cd34b44bea",[19716],{"_type":5250,"marks":19717,"text":19718},[],"“Perhaps you can elevate some of these materials in customer perception to still be worthy in a Bentley,” said Maria Mulder, Bentley’s head of color and trim.",[],{"_key":19721,"_type":5246,"children":19722,"markDefs":19726,"style":5278},"dbfb1c175ef6",[19723],{"_type":5250,"marks":19724,"text":19725},[],"It can take up to 10 years, and over $1 billion, to develop a single new car model, requiring huge production planning as well as a solid business strategy. This can push the automotive industry into more conservative choices. Designers therefore often look to more flexible industries for up-to-the-moment sustainability options.",[],{"_key":19728,"_type":5246,"children":19729,"markDefs":19733,"style":5278},"65bd852e4d0a",[19730],{"_type":5250,"marks":19731,"text":19732},[],"“Fashion is fast living, but it gives an indication of what is possible if you dedicate a certain amount of time and development,” said Belinda Günther, Mercedes’s head of color and trim. “Furniture needs to survive for a number of years, so from a durability perspective, it’s interesting to see what is possible there.”",[],{"_key":19735,"_type":5246,"children":19736,"markDefs":19740,"style":5278},"8e2273781470",[19737],{"_type":5250,"marks":19738,"text":19739},[],"Both of these industries are exploring greener fabrics and procedures. “Sustainability is definitely a growing trend in the fashion industry,” said Rachel Cernansky, the sustainability editor for Vogue Business. “Whether it’s growing at the scale it needs to is another question.”",[],{"_key":19742,"_type":5246,"children":19743,"markDefs":19747,"style":5278},"58f14bd161a7",[19744],{"_type":5250,"marks":19745,"text":19746},[],"Ms. Cernansky pointed to the increasing use of “upcycled” polyester and nylon in high-end clothing, though she questioned whether these products were doing enough to stem our insatiable appetite for new objects.",[],{"_key":19749,"_type":5246,"children":19750,"markDefs":19754,"style":5278},"e6971dd94a56",[19751],{"_type":5250,"marks":19752,"text":19753},[],"“It’s problematic because it can’t be recycled again,” she said.",[],{"_key":19756,"_type":5246,"children":19757,"markDefs":19761,"style":5278},"90663d6d24d9",[19758],{"_type":5250,"marks":19759,"text":19760},[],"Ms. Cernansky is more compelled by companies like Tyton BioSciences and Natural Fiber Welding because they’ve created the capacity to turn fibers into fibers. This, she said, allows new fabric to be made from “the huge amount of clothing in the world that is not being worn, so we don’t need to harvest new resources.” But for now these companies are small, and scaling their tech will be costly.",[],{"_key":19763,"_type":5246,"children":19764,"markDefs":19768,"style":5278},"d6aa80f3186f",[19765],{"_type":5250,"marks":19766,"text":19767},[],"Sustainable materials are also finding their way into high-end housewares and décor. “Clients, especially families, really like a lot of these recycled products because they wear well — they’re extremely durable,” said Young Huh, an interior designer in New York. “A lot of these solution-dyed recycled fabrics, because the dye is in the fiber, the colors don’t change, so you can bleach them.”",[],{"_key":19770,"_type":5246,"children":19771,"markDefs":19775,"style":5278},"a47cf1160699",[19772],{"_type":5250,"marks":19773,"text":19774},[],"These characteristics are also useful in health and hospitality situations, like a Ronald McDonald House that Ms. Huh designed. Ronald McDonald Houses provide apartments for families near hospitals where their children are being treated, and the rooms previously had to be superheated after each stay to sterilize them. That can’t be done effectively with some natural fibers, but is possible with Xorel fabrics made from sugar cane by Carnegie Fabrics.",[],{"_key":19777,"_type":5246,"children":19778,"markDefs":19782,"style":5278},"40723a72f6c5",[19779],{"_type":5250,"marks":19780,"text":19781},[],"This quality could become even more relevant in the coronavirus pandemic. “You can wipe down vegan leather with sanitizer,” Ms. Huh said. “You can’t do that with leather.”",[],{"_key":19784,"_type":5246,"children":19785,"markDefs":19789,"style":5278},"40653b2c40b8",[19786],{"_type":5250,"marks":19787,"text":19788},[],"Long-term automotive manufacturing partners are beginning to adapt and work in conjunction with designers to identify and create more responsible options.",[],{"_key":19791,"_type":5246,"children":19792,"markDefs":19796,"style":5278},"4884c424ef82",[19793],{"_type":5250,"marks":19794,"text":19795},[],"“We have traditional suppliers that are shifting toward sustainable materials because they’ve understood that there is a big trend in our industry toward that,” Mr. Missoni said. “And the more concepts that we show, the higher the pressure is to apply those materials in higher quantities, so that’s an important correlation.”",[],{"_key":19798,"_type":5246,"children":19799,"markDefs":19810,"style":5278},"2a9bf7d2b5bd",[19800,19802,19805,19807],{"_type":5250,"marks":19801,"text":5667},[],{"_type":5250,"marks":19803,"text":19804},[],"Mercedes is using a sueded fabric made from recycled materials, Dinamica, among others.Credit…Mercedes-Benz",{"_type":5250,"marks":19806,"text":5667},[],{"_type":5250,"marks":19808,"text":19809},[],"Designers identified headliners, carpets, seat foam and door panels as key areas in which they’re exploring replacement materials. Already, Natural Fiber Welding is at work on a recycled vegan leather door panel for Porsche.",[],{"_key":19812,"_type":5246,"children":19813,"markDefs":19817,"style":5278},"a16433700f58",[19814],{"_type":5250,"marks":19815,"text":19816},[],"Designers say more significant transformations in automotive interiors to save weight and reduce plastics will take place by focusing on the materials onto which decorative elements are attached.",[],{"_key":19819,"_type":5246,"children":19820,"markDefs":19824,"style":5278},"82bc6636250a",[19821],{"_type":5250,"marks":19822,"text":19823},[],"“We are looking into what we call the ‘underwear’ of the car,” said Ms. Günther at Mercedes. “To get a higher amount of recycled materials into the plastic carrier, or really go on to a natural carrier.”",[],{"_key":19826,"_type":5246,"children":19827,"markDefs":19831,"style":5278},"6e0fe299ce98",[19828],{"_type":5250,"marks":19829,"text":19830},[],"Still, the most beneficial environmental change an automaker can enact is to produce more battery-powered vehicles.",[],{"_key":19833,"_type":5246,"children":19834,"markDefs":19838,"style":5278},"2e317b40df74",[19835],{"_type":5250,"marks":19836,"text":19837},[],"“The materials and manufacturing burden of a new vehicle is only 6 percent to 25 percent of its lifetime carbon footprint,” said John Voelcker, a reporter and analyst on automotive sustainability. “All the rest is the energy used to move it around for the years it’s on the road.”",[],{"_key":19840,"_type":5246,"children":19841,"markDefs":19845,"style":5278},"2de8ae1ee67f",[19842],{"_type":5250,"marks":19843,"text":19844},[],"He added: “An electric car with interiors made out of anything short of baby panda skin is going to be way better for the planet than a gas-powered vehicle with an all-recycled interior.”",[],{"author":19847,"logo":19848},"NY Times",{"altText":10,"asset":19849,"bgColor":5373,"caption":10,"contain":10,"dimensions":19851,"dominant":19855,"hasAlpha":33,"hotspot":10,"lqip":19857,"originalFilename":19847},{"_ref":19850,"_type":13},"image-4936f3ca2363ce1ac4deac6e3d0a8cfd7e19c7a5-1020x147-png",{"_type":16,"aspectRatio":19852,"height":19853,"width":19854},6.938775510204081,147,1020,{"_type":21,"background":5373,"foreground":22,"population":19856,"title":22},0.84,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAADCAYAAACTWi8uAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAsklEQVR4nC2OwUpDUQxE3++01lctKogoQqFg1argogtBRHftZ\u002Fi9F14yk7nZScDFYULChDNI+iV5iIjrzBwBbAqSV+4+mtkNyVdJa5KXZnZXM4DPIiJue+9zM5u5+8kg6Sjpp\u002Fe+k3Q\u002FTdO2HpB8BvBQKelb0tf\u002F\u002FgXAtvf+FhF7ku\u002FVBfAI4Gkos4goizJatNbG1trS3U\u002FLsAwi4oPkLjPPMnNhZvO6A1gCOAewKkhe\u002FAEBb7v94hGmYAAAAABJRU5ErkJggg==","2020-06-04","\u002Fpress\u002Fluxury-cars-go-sustainable-from-the-inside-out",{"altText":10,"asset":19861,"bgColor":19863,"caption":10,"contain":10,"dimensions":19864,"dominant":19865,"hasAlpha":24,"hotspot":10,"lqip":19866,"originalFilename":19867},{"_ref":19862,"_type":13},"image-0dc76398cc843e14cbc5ea0d6bd35b964f0f41cd-348x615-jpg","#684636",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":19863,"foreground":22,"population":4995,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGQAAAwEBAQAAAAAAAAAAAAAAAAYHBQQI\u002F8QAJxAAAQMDAgYCAwAAAAAAAAAAAwECBAAFEQYhBxITIjFhFEIkMlH\u002FxAAXAQEBAQEAAAAAAAAAAAAAAAADBAEC\u002F8QAHBEAAgEFAQAAAAAAAAAAAAAAAAESAhEhMUEi\u002F9oADAMBAAIRAxEAPwCg2DS7bYjTJNKCQXcqCfhqrWzLUouwVxlOJjOz0VKiWkHandNgRGHOsH9zLKXO3qrHGt75RObqqmUxhNqGS4PF9EmbrXUcSSQURo5YUXYj0w5PS0U0TrfabfJcEoTvIvc5RtVUytFczNgZcKz3+3FlCuIRnY5uAnCzGPSpXdM1jbNOIGJOLmY5uFazdW+1rO1lxNZ8ZYen8mlE7UcieKj2pUkWMRHt\u002FKvspOY5X93SRfqnui3oa2PSGTWvFk8K+vBBc1wWsbv\u002FAFd6KiZrLfJxXSPiGLzLu5E80UqpwE3k9F6chRmzikaFiPGJzmrjwqJstKxxsk3CP128\u002FUenPn7ZooolsaspceKAAWjCJjGNTCIiUUUVQRn\u002F2Q==","Luxury Cars Go Sustainable From the Inside Out - 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Some analysts think there’s hope.",[],{"_key":19892,"_type":5246,"children":19893,"markDefs":19898,"style":5278},"af31df024391",[19894],{"_type":5250,"marks":19895,"text":19897},[19896],"3e0e24b9-7fb6-4147-9bf4-43865366f255","Click here to continue reading...",[19899],{"_key":19896,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":19900},"https:\u002F\u002Fwww.voguebusiness.com\u002Fsustainability\u002Fwill-covid-19-coronavirus-disrupt-fashions-sustainability-commitments?fbclid=IwAR0IZFDhW9Vl-YdKNH33P7v7vRA-4cJAkY-fNT0oKNyy8PARZ5nmJq7x83s",{"author":5505,"logo":19902},{"altText":10,"asset":19903,"bgColor":5373,"caption":10,"contain":10,"dimensions":19904,"dominant":19905,"hasAlpha":33,"hotspot":10,"lqip":8587,"originalFilename":5593},{"_ref":8580,"_type":13},{"_type":16,"aspectRatio":8582,"height":8583,"width":8584},{"_type":21,"background":5373,"foreground":22,"population":8586,"title":22},"2020-04-26","\u002Fpress\u002Fwill-covid-19-disrupt-fashions-sustainability-commitments",{"altText":10,"asset":19909,"bgColor":19911,"caption":10,"contain":10,"dimensions":19912,"dominant":19913,"hasAlpha":24,"hotspot":10,"lqip":19915,"originalFilename":19916},{"_ref":19910,"_type":13},"image-24dee655895352e019c0dc360fc30ffc13abefe2-348x615-jpg","#875638",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":19911,"foreground":22,"population":19914,"title":22},6.92,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGQABAQEAAwAAAAAAAAAAAAAAAAYFAgMH\u002F8QAKRAAAgEEAQMCBgMAAAAAAAAAAQIDAAQFERIGMUEHEyEiIzIzYUJRUv\u002FEABkBAAIDAQAAAAAAAAAAAAAAAAEFAAIEA\u002F\u002FEABwRAAICAwEBAAAAAAAAAAAAAAABAgMEESFBMv\u002FaAAwDAQACEQMRAD8A0vVXH3OW6LlgxyuZUYOVH8gKzvSXKNF0VPa5EkPaMQeXdVql6jyBgVbe1kCyb+oPOqkTf2lpfTe9rlcRFSqj7t1knkONnBhXQpV9LNPbuI45YSrRuoII80qYxWUhs7GOBpCQvbf9UrushaM0sdpnZ1jloFykloigTxxq7N+iam7m3N1znVlUK3ysaxszm1uerMpCOJeWVUXf+RW1KkYbWzxZQNA+RS2362M6eQ0S18sguCHuZAf0dUrlkbe6N0xFvIQex496UVY0R1xfSUV2PU8rknlzPxr0JXb2ojs75ClKtf4Uo9K6\u002FYh4ta\u002FGvilKUEBvp\u002F\u002FZ","Will Covid-19 disrupt fashion’s sustainability commitments? - Articles","Will Covid-19 disrupt fashion’s sustainability commitments?",{"_id":19919,"content":19920,"publication":20001,"publishedDate":20013,"slug":20014,"tags":10,"thumbnail":20015,"title":20024},"bmpX1k52gftsvVwVz7V31t",[19921,19928,19935,19942,19954,19961,19968,19975,19982,19994],{"_key":19922,"_type":5246,"children":19923,"markDefs":19927,"style":5278},"d58aa726a3b6",[19924],{"_type":5250,"marks":19925,"text":19926},[],"DANVILLE, Va., Jan. 9, 2020 \u002FPRNewswire-PRWeb\u002F -- Tyton BioSciences LLC, the developer of a world-changing recycling technology for the fashion industry, recently closed its $8 million Series A funding round. Tin Shed Ventures, the investment arm of outdoor apparel brand Patagonia, led the round and was joined by Marubeni America, Card Sound Capital, and Alante Capital.",[],{"_key":19929,"_type":5246,"children":19930,"markDefs":19934,"style":5278},"6fa69f31759a",[19931],{"_type":5250,"marks":19932,"text":19933},[],"Tyton, based in Danville, Virginia, develops proprietary technology solutions to recycle fashion manufacturing waste and end-of-life textiles back into the economy. Today, roughly 100 billion garments are produced annually in factories around the world, and well over 70% are destined for landfills or incineration after increasingly short utilization periods by consumers.",[],{"_key":19936,"_type":5246,"children":19937,"markDefs":19941,"style":5278},"d4568f9ac2b3",[19938],{"_type":5250,"marks":19939,"text":19940},[],"\"Tyton is solving fashion's greatest business and environmental challenge by turning high-volume waste streams into valuable new products. This $1.5 trillion a year industry is hungry for a recycling technology that works and delivers great economics -- we can do that. Our investment partners recognize our ability to grow a successful business while also being responsible global citizens. We are delighted to have their support, expertise, and assistance to deploy our technology globally,\" said Peter Majeranowski, CEO at Tyton.",[],{"_key":19943,"_type":6631,"caption":19944,"includeCaption":24,"markDefs":10,"media":19945},"a7b1df500589",{"position":6633},{"data":19946,"type":88},{"altText":10,"asset":19947,"bgColor":19949,"caption":10,"contain":10,"dimensions":19950,"dominant":19951,"hasAlpha":24,"hotspot":10,"lqip":19953,"originalFilename":12232},{"_ref":19948,"_type":13},"image-fc054746743dac5300890ac4df7b2b13499c2898-600x353-jpg","#122b6d",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":19949,"foreground":22,"population":19952,"title":22},6.39,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYFBwj\u002FxAAhEAACAgIBBAMAAAAAAAAAAAABAgMEABEFBhIUQSFRYf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAMBBP\u002FEABsRAQACAgMAAAAAAAAAAAAAAAEAAgMhBBES\u002F9oADAMBAAIRAxEAPwDOHBw1msJ5EbNGCC2j6x6p1+Mq9RxwrAxpd6g+zo5X0BKJtfg\u002FmSVWzMoZhK4YjW94hdqak8i7jby6QrydlaiBIVchQDhiPJYmeRmaVySfvDNdeVeoEFw1Xuf\u002F2Q==",{"_key":19955,"_type":5246,"children":19956,"markDefs":19960,"style":5278},"16aec0abcfdb",[19957],{"_type":5250,"marks":19958,"text":19959},[],"Today, the equivalent of one garbage truck of textile waste is landfilled every single second. And clothing production is expected to double every 12-15 years. Tyton's solution is able to recover raw materials, including cotton pulp and polyester, from discarded clothing and textile waste to create new fabrics that today are otherwise made from natural resources like oil, trees and cotton. By doing so, the company aims to clean up one of the most carbon intensive, environmentally destructive and wasteful industries in the world.",[],{"_key":19962,"_type":5246,"children":19963,"markDefs":19967,"style":5278},"ef0235f7e0fe",[19964],{"_type":5250,"marks":19965,"text":19966},[],"\"Tin Shed Ventures and Patagonia are committed to using our business to save our home planet. We invest in solutions we believe can dramatically clean up our industry, and we are excited to support Tyton in bringing this much needed recycling innovation to market,\" said Greg Curtis, Tyton board member and General Counsel at Tin Shed Ventures.",[],{"_key":19969,"_type":5246,"children":19970,"markDefs":19974,"style":5278},"a1bb33e9bf73",[19971],{"_type":5250,"marks":19972,"text":19973},[],"Tyton plans to commercialize its technology globally in partnership with fashion industry manufacturers and retailers.",[],{"_key":19976,"_type":5246,"children":19977,"markDefs":19981,"style":5278},"9dfee1fb23b8",[19978],{"_type":5250,"marks":19979,"text":19980},[],"Tyton is an environmental technology company that develops solutions to protect our planet from human consumption.",[],{"_key":19983,"_type":5246,"children":19984,"markDefs":19993,"style":5278},"3840ddd2aba6",[19985,19988,19990],{"_type":5250,"marks":19986,"text":19987},[],"Website: http:\u002F\u002Fwww.tytonbio.com",{"_type":5250,"marks":19989,"text":5667},[],{"_type":5250,"marks":19991,"text":19992},[],"Twitter: https:\u002F\u002Ftwitter.com\u002Ftytonbio",[],{"_key":19995,"_type":5246,"children":19996,"markDefs":20000,"style":5278},"e7b0fc94445e",[19997],{"_type":5250,"marks":19998,"text":19999},[],"If you would like more information, please email media@tytonbio.com.",[],{"author":20002,"logo":20003},"Business Insider",{"altText":10,"asset":20004,"bgColor":5373,"caption":10,"contain":10,"dimensions":20006,"dominant":20010,"hasAlpha":33,"hotspot":10,"lqip":20012,"originalFilename":20002},{"_ref":20005,"_type":13},"image-f2a84baace66f13c0d7b38a08b958eabe902e6e4-1139x355-png",{"_type":16,"aspectRatio":20007,"height":20008,"width":20009},3.2084507042253523,355,1139,{"_type":21,"background":5373,"foreground":22,"population":20011,"title":22},0.53,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA3klEQVR4nE3QyS4EUBCFYVu2wtIGMYW0tJkYOqY2E3MQIRaexRN42ftJJWdhUancuqf+qjoD+MU3TnCYuMIjtrGFvbzvcY635P3Uj1prN\u002FgYwA\u002FeqxjRQQDX6GE9UUPu0E+uvxVcpucYnwW8zRYL2MQi5rCBLqYxiU4AneiWMRvdarS9Ao5h6l9TRQGroUTjmMB8Nu221tZaazsBlq7XWpvBaAGHsZRJZzmnfKwTytfaqkBlw0VsKc1DBpb2M7rBAo7khN34Vn6WL6d4SkPBCv6c2iteski\u002FtfaVs4f+AIVphW5zMCeAAAAAAElFTkSuQmCC","2020-01-09","\u002Fpress\u002Ftyton-biosciences-closes-series-a-funding-round",{"altText":10,"asset":20016,"bgColor":20018,"caption":10,"contain":10,"dimensions":20019,"dominant":20020,"hasAlpha":24,"hotspot":10,"lqip":20022,"originalFilename":20023},{"_ref":20017,"_type":13},"image-a6489d1f72d65868ee04c77a95ccbe10a2b484a1-348x615-jpg","#051b6e",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":20018,"foreground":22,"population":20021,"title":22},2.04,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGwABAAICAwAAAAAAAAAAAAAAAAUHAgQDBgj\u002FxAAjEAABBAIBBAMBAAAAAAAAAAABAAIDEQQhBQYSEzEHIkFR\u002F8QAGAEBAQADAAAAAAAAAAAAAAAABAMAAQL\u002FxAAfEQABAwQDAQAAAAAAAAAAAAAAAQIDERIhQQQUUfH\u002F2gAMAwEAAhEDEQA\u002FAPPUfB5g34ZC2rLg3QW\u002FDxYjibK59s9GvxWTjc6zN6FyZKHfOC0kMqiq9x8g+GONr7hZ9ng6vfpNhlyuNB3MqTmN022eFskL53MPotgJCKxPj\u002FrXicbp1kE+Q8ujkc0d4FgaoIpLzJa\u002FDrrsKs4PmI4uDk4wuJfTq1qlo9PzY+TNHFO5rfF3ENcNPJ\u002FCutxSOa+xIQf6tjHnZDJqQF5FDVUorW3C5LNRLq6Jp2HFBNM10wsvLvr6CKN7bAqeM6\u002FSiKscnom+JdEPH6WYaCboIiWFOXtFDSIi0Yf\u002F2Q==","Tyton BioSciences Closes Series A Funding Round - Articles","Tyton BioSciences Closes Series A Funding Round",{"_id":20026,"content":20027,"publication":20109,"publishedDate":20121,"slug":20122,"tags":10,"thumbnail":20123,"title":20131},"bmpX1k52gftsvVwVz7V9Yt",[20028,20035,20042,20054,20061,20073,20080,20102],{"_key":20029,"_type":5246,"children":20030,"markDefs":20034,"style":5278},"fb4a96e923c1",[20031],{"_type":5250,"marks":20032,"text":20033},[5517],"Stylish, High-Quality Waste",[],{"_key":20036,"_type":5246,"children":20037,"markDefs":20041,"style":5278},"b90aaa600ae3",[20038],{"_type":5250,"marks":20039,"text":20040},[],"Boasting a total value of roughly 150 trillion JPY per year, the global fashion industry commands one of the largest markets in the world. And, as the ever-growing global population is not expected to slow down any time soon, it seems as though this titanic industry has not even reached its full potential, with even further growth projected for the future. In particular, the rise of the fast fashion industry in recent years has had a massive effect on the market, causing an evolution in both products and the supply chain itself. Now, with the power of fast fashion, the trendiest and most stylish designs, which were previously unattainable to many, are now widely available at reasonable prices and high quality, and people’s lives are becoming more lavish and more comfortable as a result. At the same time however, easy access to fashion goods is slowly phasing out the common practice of wearing clothes for a long time or until they are worn out, causing more and more clothing to be thrown out. Similarly, there are people who, without even realizing it, have stockpiled a closet full of clothes that they have never even worn once.",[],{"_key":20043,"_type":6631,"caption":20044,"includeCaption":24,"markDefs":10,"media":20045},"d17e743cf3b6",{"position":6633},{"data":20046,"type":88},{"altText":10,"asset":20047,"bgColor":20049,"caption":10,"contain":10,"dimensions":20050,"dominant":20051,"hasAlpha":24,"hotspot":10,"lqip":20053,"originalFilename":9689},{"_ref":20048,"_type":13},"image-e0c97f96093051adfd1669589672dc6466823678-600x353-jpg","#1a3439",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":20049,"foreground":22,"population":20052,"title":22},8.39,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAcIBQb\u002FxAAkEAACAQQCAAcBAAAAAAAAAAABAgMABAURBiEHEyIxQVFhkf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAME\u002F8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIABBESMf\u002FaAAwDAQACEQMRAD8AZ3GJcrFYG6yrJby73HCD0B9mtBeWXUOo5JVZ29vwVOPiBzfNrmLeBLgJEVDFVB0T\u002Fa6aPNXjcTsrp2Vpu+yKndW9BgB8jtuObtbSeXqJut7ZgDRUm5rlOVuMhI0lxoj0gAfFFVLUcgHqCbeHMn\u002F\u002F2Q==",{"_key":20055,"_type":5246,"children":20056,"markDefs":20060,"style":5278},"c62feb8ca863",[20057],{"_type":5250,"marks":20058,"text":20059},[5517],"Technological Solutions to Environmental Problems",[],{"_key":20062,"_type":5246,"children":20063,"markDefs":20072,"style":5278},"911eebf9c29f",[20064,20067,20069],{"_type":5250,"marks":20065,"text":20066},[],"At present, the problem of mass apparel disposal is growing in tandem with the booming fashion industry. Meanwhile, as many global brands and SPAs are still struggling to contend with this problem, TYTON BioSciences LLC (“Tyton”) has made it their mission to provide a solution.",{"_type":5250,"marks":20068,"text":5667},[],{"_type":5250,"marks":20070,"text":20071},[],"Iulian Bobe, Tyton’s Romanian-born Chief Technology Officer, spent a portion of his time as a student in Japan, earning his PhD in Chemical Engineering from Osaka Prefecture University. Applying the fruits of his doctorate research, Bobe developed a technology that takes old clothing and waste material from factories and recycles it into raw textiles materials. Then, in 2011, Bobe partnered with CEO Peter Majeranowski and used this technology as the foundation for their business. And thus, Tyton was born in Danville Virginia, with the goal of establishing and diffusing Bobe’s unique textile recycling technology on a global scale.",[],{"_key":20074,"_type":5246,"children":20075,"markDefs":20079,"style":5278},"bad6ab10318a",[20076],{"_type":5250,"marks":20077,"text":20078},[],"Tyton’s heat and pressure-based hydrothermal technology has 4 primary characteristics. The first is that it can recycle cotton; although recycling technology for polyester materials was already available, until Tyton, cotton waste was either used as fuel or simply discarded. The second characteristic is the remarkably high 85% (or higher) ratio of cotton and polyester waste materials that Tyton’s technology is able to recycle. Third, Tyton’s hydrolisys recycling process utilizes mainly water, limiting the use of potentially non-ecofriendly chemicals. And fourth, the use of primarily discarded things (e.g. old clothing and factory waste material) in its recycled materials gives Tyton a tremendous competitive edge in terms of cost.",[],{"_key":20081,"_type":5246,"children":20082,"markDefs":20101,"style":5278},"d1b49a5289fe",[20083,20086,20088,20091,20093,20096,20098],{"_type":5250,"marks":20084,"text":20085},[5517],"Partnerships Built to Last",{"_type":5250,"marks":20087,"text":5667},[],{"_type":5250,"marks":20089,"text":20090},[],"Enter Marubeni. In 2019, Marubeni took a stake in Tyton after seeing the growth potential in its unique technology.",{"_type":5250,"marks":20092,"text":5667},[],{"_type":5250,"marks":20094,"text":20095},[],"Marubeni has a long history of forging strong partnerships with influential raw material makers and garment factories in Asia at various stages of the supply chain. Also, in 2017 Marubeni invested in Saide, a Turkish company which conducts planning, manufacturing and sales of apparel and goods, thus gaining entry into the valuable sales channel of European global SPA enterprises.",{"_type":5250,"marks":20097,"text":5667},[],{"_type":5250,"marks":20099,"text":20100},[],"Now, with the might of Tyton’s powerful technology in the mix, Marubeni will look to construct a global, circular supply chain in the vast markets of Europe and the United States, and also in the markets of Asia, made up of proven production giants which hold great potential for the future.",[],{"_key":20103,"_type":5246,"children":20104,"markDefs":20108,"style":5278},"2378bcc77d07",[20105],{"_type":5250,"marks":20106,"text":20107},[],"All information contained in this article is based on interviews conducted in October 2019.",[],{"author":4856,"logo":20110},{"altText":10,"asset":20111,"bgColor":20113,"caption":10,"contain":10,"dimensions":20114,"dominant":20118,"hasAlpha":33,"hotspot":10,"lqip":20120,"originalFilename":4856},{"_ref":20112,"_type":13},"image-5d3fc1eef25346ed6b2539db9dcc5cf02ac4b837-932x96-png","#bfbfbf",{"_type":16,"aspectRatio":20115,"height":20116,"width":20117},9.708333333333334,96,932,{"_type":21,"background":20113,"foreground":158,"population":20119,"title":22},1.49,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAACCAYAAABYBvyLAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAg0lEQVR4nC2OoQoCYRgE75VFi0ERg4hJi3BBDAZFi6cgWCxiMPoMvsLt7Pddkh8MmwZmtrL9jYi37ZftU2bOM3OSmVNgDAwk9YCl7b3tRUT0\u002F2wEDMskzYB1BXwkFdkzIu6Zeem67mr7DNTACtgCN+Bhu4mIQ2Y25UDbtjtJG0kldvwBa9qMm5U1w80AAAAASUVORK5CYII=","2019-12-12","\u002Fpress\u002Fmarubeni-tyton-profile",{"altText":10,"asset":20124,"bgColor":20126,"caption":10,"contain":10,"dimensions":20127,"dominant":20128,"hasAlpha":24,"hotspot":10,"lqip":20129,"originalFilename":20130},{"_ref":20125,"_type":13},"image-8adc822140c066005f0e6b0876e9fbbc860c86c7-348x615-jpg","#724440",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":20126,"foreground":22,"population":4152,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGQAAAwADAAAAAAAAAAAAAAAAAAcIBAUG\u002F8QAKhAAAQMEAAQEBwAAAAAAAAAAAgEDBAAFBhEHEhMxIUFhcQgUIzJRobH\u002FxAAYAQADAQEAAAAAAAAAAAAAAAABAgQDAP\u002FEACARAAEEAQQDAAAAAAAAAAAAAAEAAgMRIRITQZEEMWH\u002F2gAMAwEAAhEDEQA\u002FAO4+IvGWsks5vIy8T8NknGjH7d+aLUlQ44OY3OMh+o0+Gl90WqYhSbteod2mXmWTotsGCMsHpsCVO3rSTwizt3Cw3oHE28lwYbEfcq6PLdX1Gamv0cgJ7cJ+HkuDg8DrS0A30V\u002FlQd6QuyUU6rYLMO3x4yCgo02IImu2kSigYmE2Qnb5EjRQKWlvscaBZm7Swu1MuUyVNEvmu6S2MsLj7eXSOiLzkK6NGLSrrm0VUpLixydB0DIXBVdbTaePpUk57Ifi5ZkjYSVb6klCFE8EJR9K0ipsIj5tSSBzp3S8EUn7csvk3J8ZDclyCigiKzrsv5orYYaFvkYra3prbbkg44kZn3VdUVpvRDGegk2pjk12VktTJCzDRXSVOZak3izIdLPLls1XTm\u002F1RRU49qlUXgpkWIWlVXa\u002FLj\u002FKKKKagha\u002F\u002F9k=","Marubeni: Tyton Profile - Articles","Marubeni: Tyton Profile",{"_id":20133,"content":20134,"publication":20193,"publishedDate":20204,"slug":20205,"tags":10,"thumbnail":20206,"title":20214},"bmpX1k52gftsvVwVz7V60O",[20135,20142,20149,20161,20168,20175,20182,20189],{"_key":20136,"_type":5246,"children":20137,"markDefs":20141,"style":5278},"733fe9ef718b",[20138],{"_type":5250,"marks":20139,"text":20140},[],"TOKYO -- Marubeni plans to manufacture clothing made from recycled materials starting next year, tapping the fiber-recycling technologies of an American startup that it is poised to invest in.",[],{"_key":20143,"_type":5246,"children":20144,"markDefs":20148,"style":5278},"09b2c01dde22",[20145],{"_type":5250,"marks":20146,"text":20147},[],"The Japanese trading house will take a roughly 1 billion yen ($9.4 million) interest in Virginia-based Tyton BioSciences, which has developed a way to recycle polyester and poly-cotton blends into the building blocks of polyester.",[],{"_key":20150,"_type":6631,"caption":20151,"includeCaption":24,"markDefs":10,"media":20152},"e630aa5c6be5",{"position":6633},{"data":20153,"type":88},{"altText":10,"asset":20154,"bgColor":20156,"caption":10,"contain":10,"dimensions":20157,"dominant":20158,"hasAlpha":24,"hotspot":10,"lqip":20160,"originalFilename":9689},{"_ref":20155,"_type":13},"image-0bef786771d0012124029ce2cca7ced205f742c6-600x353-jpg","#2e4c3d",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":20156,"foreground":22,"population":20159,"title":22},4.28,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHBP\u002FEACQQAAEDAwMEAwAAAAAAAAAAAAECAwQABREGEiETFCIxB1Fx\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAID\u002F8QAHREAAQQCAwAAAAAAAAAAAAAAAQACAxEEEhNBUf\u002FaAAwDAQACEQMRAD8AU753lg0yiRDZQhDo8dvtOPea1aNmSrnpht+Gu3qm9Q5Ek4KfzNUj5chRo9q7ptlHULhRtIykDH1UjiFEa1w4CGWiw8hTiipPkDuxwaHBOciMSEVatrQG7dWnh2VfEuqDcSEpA9FKUkHiilB\u002FTMNLh2PTEg84DxwKKYGACllyH1f\u002F2Q==",{"_key":20162,"_type":5246,"children":20163,"markDefs":20167,"style":5278},"ed728724fe36",[20164],{"_type":5250,"marks":20165,"text":20166},[],"Amid growing interest in environmental, social and governance investment principles, major apparel makers are expanding offerings of eco-friendly products. Development of green materials is becoming more important for trading houses that provide clothing under manufacturing contracts.",[],{"_key":20169,"_type":5246,"children":20170,"markDefs":20174,"style":5278},"b2c57ef64ee2",[20171],{"_type":5250,"marks":20172,"text":20173},[],"Tyton aims to begin commercial production of recycled fiber sometime in 2020, with Marubeni planning to use the materials.",[],{"_key":20176,"_type":5246,"children":20177,"markDefs":20181,"style":5278},"acf80e100df9",[20178],{"_type":5250,"marks":20179,"text":20180},[],"Fellow Japanese trading house Itochu began recommending materials made from recycled polyester to apparel companies in June, and these are expected to be adopted next spring. The company has been developing eco-friendly materials, having decided in 2018 to build a pilot plant for recycled fiber with a Finnish partner.",[],{"_key":20183,"_type":5246,"children":20184,"markDefs":20188,"style":5278},"01e1d91bd0b3",[20185],{"_type":5250,"marks":20186,"text":20187},[],"Fast Retailing, the Japanese company behind the Uniqlo casualwear brand, and Zara owner Inditex of Spain have pushed for the use of Earth-friendly shopping bags and packaging. Now the green movement is reaching clothing materials.",[],{"_key":20190,"_type":5246,"children":20191,"markDefs":20192,"style":5278},"6dfa77632a77",[],[],{"author":20194,"logo":20195},"Nikkei Asia",{"altText":10,"asset":20196,"bgColor":5373,"caption":10,"contain":10,"dimensions":20198,"dominant":20202,"hasAlpha":33,"hotspot":10,"lqip":20203,"originalFilename":20194},{"_ref":20197,"_type":13},"image-362df083b32591a6e74e47cc410138ccd4046dd7-670x124-png",{"_type":16,"aspectRatio":20199,"height":20200,"width":20201},5.403225806451613,124,670,{"_type":21,"background":5373,"foreground":22,"population":14763,"title":22},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAr0lEQVR4nDXOy0oCcBDFYV8gwsIWLVyGLVsIIRUqgV0pQugiJF6wy8IHcBEkSPUAPUGL3nK++MO0OMw5DPM7U8Em1lFN\u002F68N1LCNLaxhB\u002Ffooh4Ru+l72Cu5gtOI2McRjtHGAQ7RytxEo+wj4g2vuMQIT5hihkUBjtHHHYZ4yHyLK1yjkwWP+EzoS84V3vGF3wI8SZXDAjjP9jNcRMRNAst3A0zwjDmW+EjYd0T8\u002FAHq9gd6FLwkPwAAAABJRU5ErkJggg==","2019-08-16","\u002Fpress\u002Fmarubeni-teams-with-us-startup-to-recycle-fiber-for-clothing",{"altText":10,"asset":20207,"bgColor":20209,"caption":10,"contain":10,"dimensions":20210,"dominant":20211,"hasAlpha":24,"hotspot":10,"lqip":20212,"originalFilename":20213},{"_ref":20208,"_type":13},"image-d7f2363ef7baeb505fea5eabe26f9604fb872da2-348x615-jpg","#4d3921",{"_type":16,"aspectRatio":18672,"height":18673,"width":18674},{"_type":21,"background":20209,"foreground":22,"population":4874,"title":22},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAjABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAMFBgQC\u002F8QAKBAAAQMDAgUEAwAAAAAAAAAAAQACAwQFEQYhEhMUInEWMTJBIzNR\u002F8QAGQEAAgMBAAAAAAAAAAAAAAAAAwQAAQIF\u002F8QAHhEAAgICAgMAAAAAAAAAAAAAAAECAxFBBCESFFH\u002F2gAMAwEAAhEDEQA\u002FALF9w1Bc4XGyWhtKwD9tQe4+GrEXCRgqpPV09wONmkDDAfCi0Fq+71d6qpJupqJGxZ4AcY398JrevnvsRDYnswcOEgwVz7rpRmsDVNKnFtnYdS2aBkccVNPG1rQPxkAE\u002FwBRYOOldM357s7D5CJnEn2mLZS6Z407Uy22v6vnFsZby3O+zlTai1DKxpjD3cbdmlZLrZeSyJziWDcAKevpK10UdVVwTNik+EjmnDvBTN3ErnOL0aqvnCLSO2nuLRH2uxnc5P2io3gNdgb+ERfXX0B5ETSc4yrSuudbPQR0k1VK+mjxwRl2Q3wiI+ibK87eyIioyf\u002FZ","Marubeni teams with US startup to recycle fiber for clothing - Articles","Marubeni teams with US startup to recycle fiber for clothing",{"_id":20216,"content":20217,"publication":20493,"publishedDate":20503,"slug":20504,"tags":10,"thumbnail":20505,"title":20514},"gEAy8ueX6LmXi4Ket8oUJ0",[20218,20234,20247,20254,20266,20282,20289,20296,20321,20337,20362,20387,20402,20407,20411,20418,20425,20450,20457,20464,20471,20478],{"_key":20219,"_type":5246,"children":20220,"markDefs":20231,"style":5278},"ad3e2d181c7a",[20221,20224,20228],{"_type":5250,"marks":20222,"text":20223},[],"My recent trip to the ",{"_type":5250,"marks":20225,"text":20227},[20226],"ba3d6f98-f8a3-43b2-9851-c8c8ea5c4ac3","Circularity 19 ",{"_type":5250,"marks":20229,"text":20230},[],"conference – the largest circular economy event in North America – left me with a newfound appreciation for the start-ups and established companies on the leading edge of the move toward a more sustainable economic system.",[20232],{"_key":20226,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20233},"https:\u002F\u002Fevents.greenbiz.com\u002Fevents\u002Fcircularity\u002Fminneapolis\u002F2019",{"_key":20235,"_type":5246,"children":20236,"markDefs":20244,"style":5278},"88ce6d8aa553",[20237,20241],{"_type":5250,"marks":20238,"text":20240},[20239],"425cce5c-4b97-4c6f-b33e-aee37424ce39","In my last article",{"_type":5250,"marks":20242,"text":20243},[],", I wrote about the work being done to create more sustainable plastics and to recycle them more efficiently. In this article, I highlight two firms that are making great progress in recycling used paper and cloth fiber by breaking used materials down into component parts and creating building blocks that can be reused in new products.",[20245],{"_key":20239,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20246},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Ferikkobayashisolomon\u002F2019\u002F06\u002F24\u002Fsolving-the-plastic-problem\u002F?sh=21fecc603ec7",{"_key":20248,"_type":5246,"children":20249,"markDefs":20253,"style":5278},"0b2c4914590f",[20250],{"_type":5250,"marks":20251,"text":20252},[],"If you are reading this article while sipping from a Starbucks take-out cup, you know that after finishing your latte, you need to throw your used cup in the trash rather than the recycle bin. None of us think about throwing our cup into the trash, but in aggregate, it becomes a big deal ecologically – in the U.S. alone, an estimated 60 billion single-use containers end up getting sent to landfills every year.",[],{"_key":20255,"_type":6631,"caption":20256,"includeCaption":24,"markDefs":10,"media":20257},"9fef1c9e2bcf",{"position":6633},{"data":20258,"type":88},{"altText":10,"asset":20259,"bgColor":20261,"caption":10,"contain":10,"dimensions":20262,"dominant":20263,"hasAlpha":24,"hotspot":10,"lqip":20265,"originalFilename":12232},{"_ref":20260,"_type":13},"image-b9c4fb353133fed873b0fd0b3ed6b18cc2e69dcb-600x353-jpg","#313443",{"_type":16,"aspectRatio":18349,"height":18350,"width":18351},{"_type":21,"background":20261,"foreground":22,"population":20264,"title":22},1.12,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAMABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAcCAwQG\u002F8QAJBAAAgEDAwQDAQAAAAAAAAAAAQIDAAQRBQYHEiExQRQXUSL\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAAAQL\u002FxAAVEQEBAAAAAAAAAAAAAAAAAAAAUf\u002FaAAwDAQACEQMRAD8AY\u002FIe7Ydj7bkv7WGe5uZT0RK2WUH9P4K08cbouNf2Tb6xcwL8iYt1Rx+CQfVS5Yx9f64SqkrbtjI8VxvE8kicJxNHI0bhXwynBHekDNsjaXsRminkOWIYBz\u002FLexRVuh28Uek2vSgBZAzHHkkdyaK0j\u002F\u002FZ",{"_key":20267,"_type":5246,"children":20268,"markDefs":20279,"style":5278},"5640bba991d9",[20269,20272,20276],{"_type":5250,"marks":20270,"text":20271},[],"One company I met, ",{"_type":5250,"marks":20273,"text":20275},[20274],"5b394ede-6b4b-41d9-86ad-cc11f22d2596","Sustana Fiber",{"_type":5250,"marks":20277,"text":20278},[],", is working to change the use-and-discard paradigm and develop a circular solution by discovering a way to economically recycle plastic-coated single-use cups.",[20280],{"_key":20274,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20281},"https:\u002F\u002Fwww.sustanafiber.com\u002F",{"_key":20283,"_type":5246,"children":20284,"markDefs":20288,"style":5278},"1f2a15bbfad9",[20285],{"_type":5250,"marks":20286,"text":20287},[],"Sustana’s process mechanically separates the plastic coating from the paper, cleans and treats the pulp, and forms it into sheets that can be combined with virgin fiber to create food containers that are FDA-compliant for direct contact with food under all use conditions. As a way of demonstrating that single-use cups can be recycled, in 2018, Sustana worked on a successful pilot program to recycle 25 million Starbucks cups and turn them back into perfect, FDA-compliant disposable coffee cups.",[],{"_key":20290,"_type":5246,"children":20291,"markDefs":20295,"style":5278},"0ec0f64a6487",[20292],{"_type":5250,"marks":20293,"text":20294},[],"Sustana sent me a sample cup that contains 32% recycled fiber – three times the amount of recycled feedstock in a typical Starbucks cup. The cup is bright white, sturdy, and, to me, completely indistinguishable from a cup made from virgin materials.",[],{"_key":20297,"_type":5246,"children":20298,"markDefs":20316,"style":5278},"87c690955e71",[20299,20302,20306,20309,20313],{"_type":5250,"marks":20300,"text":20301},[],"Sustana’s sister company ",{"_type":5250,"marks":20303,"text":20305},[20304],"5a006b51-3189-415b-97b8-f52e0f4d2af5","Rolland",{"_type":5250,"marks":20307,"text":20308},[]," – which uses recycled pulp to create paper – is also on the forefront of sustainability. For example, 93% of its energy at its St. Jerome Quebec plant are provided by biofuels (see ",{"_type":5250,"marks":20310,"text":20312},[20311],"976cab5c-d029-4a7f-9562-d9b3d2544997","this article",{"_type":5250,"marks":20314,"text":20315},[]," to learn about Renewable Natural Gas) and, because its input is recycled fibers, it uses much less water and many fewer harsh chemicals in its manufacturing process.",[20317,20319],{"_key":20304,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20318},"https:\u002F\u002Fwww.rollandinc.com\u002Fen",{"_key":20311,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20320},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Ferikkobayashisolomon\u002F2019\u002F05\u002F07\u002Fthree-take-aways-from-the-climate-change-investing-roundtable\u002F",{"_key":20322,"_type":5246,"children":20323,"markDefs":20334,"style":5278},"a71735934b84",[20324,20327,20331],{"_type":5250,"marks":20325,"text":20326},[],"Also, two of its plants recycle production water 17 times, treats it, and sends it out of the plants cleaner than when it came in. This is an amazing feat, considering that a typical sheet of printer paper made from virgin pulp needs more than ",{"_type":5250,"marks":20328,"text":20330},[20329],"d06708a8-8037-4f8d-9910-49d033232876","three gallons of water",{"_type":5250,"marks":20332,"text":20333},[]," in its creation and that pulp and paper plants have long been known for pollution of rivers and lakes.",[20335],{"_key":20329,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20336},"https:\u002F\u002Fwww.theatlantic.com\u002Ftechnology\u002Farchive\u002F2012\u002F06\u002Fit-takes-more-than-3-gallons-of-water-to-make-a-single-sheet-of-paper\u002F258838\u002F",{"_key":20338,"_type":5246,"children":20339,"markDefs":20357,"style":5278},"275793b16392",[20340,20343,20347,20350,20354],{"_type":5250,"marks":20341,"text":20342},[],"The other fiber recycling company that caught my eye – ",{"_type":5250,"marks":20344,"text":20346},[20345],"cfa33d5b-2975-43f8-a4aa-78b06bc528e1","Tyton BioSciences",{"_type":5250,"marks":20348,"text":20349},[]," – participated in the ",{"_type":5250,"marks":20351,"text":20353},[20352],"efd5758d-a2e7-47f8-b476-62be7d6d94d2","Accelerate",{"_type":5250,"marks":20355,"text":20356},[]," start-up contest at the Circularity 19 conference, pitching the idea of breaking used clothing down into components and fibers which can be used again.",[20358,20360],{"_key":20345,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20359},"https:\u002F\u002Fwww.tytonbio.com\u002F",{"_key":20352,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20361},"https:\u002F\u002Fwww.greenbiz.com\u002Farticle\u002Fcircular-startups-strive-accelerate-prize",{"_key":20363,"_type":5246,"children":20364,"markDefs":20382,"style":5278},"0acf5892b16a",[20365,20368,20372,20375,20379],{"_type":5250,"marks":20366,"text":20367},[],"As residents of developed countries, we only see the glamour and sexiness of fashion, but ",{"_type":5250,"marks":20369,"text":20371},[20370],"999331b7-eacc-4752-a0bb-1de581e783f3","the ecological toll that textile manufacturing takes on developing countries is extremely high",{"_type":5250,"marks":20373,"text":20374},[],". Textile manufacturing requires enormous amounts of water, create chemical waste that pollutes rivers and water tables, and, ",{"_type":5250,"marks":20376,"text":20378},[20377],"ae58bf80-10cd-467d-a9cd-9b0b51b83071","according to the Ellen MacArthur Foundation",{"_type":5250,"marks":20380,"text":20381},[],", has a larger carbon footprint than all international air flights and maritime shipping combined.",[20383,20385],{"_key":20370,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20384},"https:\u002F\u002Fwww.sustainyourstyle.org\u002Fold-environmental-impacts",{"_key":20377,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20386},"https:\u002F\u002Fwww.ellenmacarthurfoundation.org\u002Fassets\u002Fdownloads\u002Fpublications\u002FA-New-Textiles-Economy_Summary-of-Findings.pdf",{"_key":20388,"_type":5246,"children":20389,"markDefs":20399,"style":5278},"d72776faebb4",[20390,20393,20397],{"_type":5250,"marks":20391,"text":20392},[],"What’s worse is that in recent times, the trend toward “Fast Fashion” has meant that in vogue styles and colors change very quickly, leading to much shorter functional lives for clothing. According to a ",{"_type":5250,"marks":20394,"text":20396},[20395],"547582c3-e8aa-48ba-b1fe-c4c8a14172f3","report by Accenture and the NGO Fashion For Good",{"_type":5250,"marks":20398,"text":7048},[],[20400],{"_key":20395,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20401},"https:\u002F\u002Fd2be5ept72nvlo.cloudfront.net\u002F2019\u002F05\u002FThe-Future-of-Circular-Fashion-Report-Fashion-for-Good.pdf",{"_key":20403,"_type":6631,"caption":20404,"includeCaption":24,"markDefs":10,"media":20405},"cdc8cfdcf1bf",{"position":6633},{"data":20406,"type":88},{"altText":10,"asset":10,"bgColor":10,"caption":10,"contain":24,"dimensions":10,"dominant":10,"hasAlpha":10,"hotspot":10,"lqip":10,"originalFilename":10},{"_key":20408,"_type":5246,"children":20409,"markDefs":20410,"style":5278},"9e31dc1472d6",[],[],{"_key":20412,"_type":5246,"children":20413,"markDefs":20417,"style":5278},"73dab2db8ef8",[20414],{"_type":5250,"marks":20415,"text":20416},[],"One of the big problems preventing clothing recycling is that many common articles made with a combination of natural and synthetic fibers, and separating them has been as hard as removing white from rice.",[],{"_key":20419,"_type":5246,"children":20420,"markDefs":20424,"style":5278},"70e1c9411cf4",[20421],{"_type":5250,"marks":20422,"text":20423},[],"This is where Tyton’s technology comes in. Using a special process whose primary inputs are water, heat, and pressure, Tyton is able to separate synthetic from natural fibers, the former of which can be made into virgin-equivalent recycled polyester pellets; the latter of which can be woven together, singly or with virgin cotton feedstock, to create usable all-cotton cloth.",[],{"_key":20426,"_type":5246,"children":20427,"markDefs":20445,"style":5278},"5ab8db58c368",[20428,20431,20435,20438,20442],{"_type":5250,"marks":20429,"text":20430},[],"Tyton’s recycled fiber can also serve as an input to what is known in the business as ",{"_type":5250,"marks":20432,"text":20434},[20433],"9542834e-7c24-4d21-92d8-09fc15f63e66","viscose",{"_type":5250,"marks":20436,"text":20437},[]," or ",{"_type":5250,"marks":20439,"text":20441},[20440],"f76c831a-ad44-40fd-8cc8-f9588ceacda6","modal",{"_type":5250,"marks":20443,"text":20444},[]," – Rayon to the rest of us – which are usually made from cellulose gathered from plants like sugar cane and trees like beech.",[20446,20448],{"_key":20433,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20447},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FRayon#Viscose_method",{"_key":20440,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20449},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FRayon#Modal",{"_key":20451,"_type":5246,"children":20452,"markDefs":20456,"style":5278},"477b202a823f",[20453],{"_type":5250,"marks":20454,"text":20455},[],"The technical achievement represented by Tyton’s ability to separate synthetic from natural fibers and recycle them at a building block level is impressive in itself. From an investor’s perspective, though, the economics of Tyton’s technology is beyond compelling.",[],{"_key":20458,"_type":5246,"children":20459,"markDefs":20463,"style":5278},"78acc1ea199d",[20460],{"_type":5250,"marks":20461,"text":20462},[],"Tyton estimates that around 10.5 million tons of clothing enters landfill every year. Assuming that clothing is all a 50\u002F50 cotton\u002Fpoly blend, the company calculates that it can generate around $650 \u002F ton of waste taken in. This works out to a total revenue opportunity of $6.8 billion per year at today’s prices.",[],{"_key":20465,"_type":5246,"children":20466,"markDefs":20470,"style":5278},"3e35ee3cd802",[20467],{"_type":5250,"marks":20468,"text":20469},[],"Who would Tyton’s clients be? Firms like Adidas, H&M, and The Gap – representing an aggregate annual revenue of over $62 billion – have all committed to aggressive goals for sourcing recycled or sustainably sourced materials over the next few years. Tyton’s recycled clothing fibers go a long way to helping these apparel giants meet their goals.",[],{"_key":20472,"_type":5246,"children":20473,"markDefs":20477,"style":5278},"6f39ee358f97",[20474],{"_type":5250,"marks":20475,"text":20476},[],"The businesspeople at Sustana and Tyton are figuring out how to extract the most elemental building block of a product so that building block can be reused. In this way, each company is transforming linear economic systems to circular ones – recycling and reusing rather than mining and manufacturing.",[],{"_key":20479,"_type":5246,"children":20480,"markDefs":20490,"style":5278},"703908bc5b39",[20481,20484,20488],{"_type":5250,"marks":20482,"text":20483},[],"They know, as I do, that we are on the cusp of an enormous paradigm shift that will change the rules by which our economy operates. 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Articles","Tyton Biosciences recognised with industry award",{"_id":20577,"content":20578,"publication":20579,"publishedDate":20580,"slug":16363,"tags":10,"thumbnail":10,"title":16373},"gEAy8ueX6LmXi4Ket8oyhe",[],{"author":5505,"logo":10},"1970-01-01",{"description":8,"image":20582,"title":27},{"altText":10,"asset":20583,"bgColor":14,"caption":10,"contain":10,"dimensions":20584,"dominant":20585,"hasAlpha":24,"hotspot":10,"lqip":25,"originalFilename":26},{"_ref":12,"_type":13},{"_type":16,"aspectRatio":17,"height":18,"width":19},{"_type":21,"background":14,"foreground":22,"population":23,"title":22},"en",{"blockText":20588,"media":20621,"textColor":20632},[20589,20597,20606],{"_key":20590,"_type":5246,"children":20591,"markDefs":20595,"style":20596},"e904bd6f7f56",[20592],{"_key":20593,"_type":5250,"marks":20594,"text":5304},"707fa3331fc5",[],[],"label",{"_key":20598,"_type":5246,"children":20599,"markDefs":20604,"style":20605},"c0f9f6309d49",[20600],{"_key":20601,"_type":5250,"marks":20602,"text":20603},"41c46445cb0c",[],"Read the Threads",[],"h1",{"_key":20607,"_type":5246,"children":20608,"markDefs":20618,"style":5278},"4b2f6197f218",[20609,20613],{"_key":20610,"_type":5250,"marks":20611,"text":20612},"a7ca8fdf4eb9",[],"For press inquiries, contact ",{"_key":20614,"_type":5250,"marks":20615,"text":20617},"40ef89b9c9b6",[20616],"1d1d2217e999","press@circ.earth",[20619],{"_key":20616,"_type":5273,"file":10,"linkPageModule":24,"newTab":33,"page":10,"type":5274,"url":20620},"mailto:press@circ.earth",{"data":20622,"type":88},{"altText":10,"asset":20623,"bgColor":20625,"caption":10,"contain":10,"dimensions":20626,"dominant":20628,"hasAlpha":24,"hotspot":10,"lqip":20630,"originalFilename":20631},{"_ref":20624,"_type":13},"image-ab7d23e42db59480ff2edcd609c114f32702a5ee-1440x925-png","#2c447c",{"_type":16,"aspectRatio":20627,"height":18871,"width":5708},1.5567567567567568,{"_type":21,"background":20625,"foreground":22,"population":20629,"title":22},7.79,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAACYUlEQVR4nD2SWVPaUBhAeWgSARcSpRCIAQIJWW+iVsFAhGzgOFbb6WjX0bYvWi0qSzbkx3fuhenMfT1zzvfdL5VmrPWKTQoXtH7DHt5zxyO++9LsTWU7UJxQdSPNT1Qvlt1Qtqe1g28btPFms4rlOIxspAi6nd3tUcIFbdyyR\u002FecORKssdifKW6kerHmxaoXK24kO4FsT2oHXzdoHdvicJLHqWaKKLbSjJXjzwvgB3t4Vzv+y3dfJDvQvETzEwi7keKGS7i6\u002F2W9qGNbdYwU8G0plS530oy1WT8raN\u002FZd3e19hIOV7CfAD8Bg0QbJKobVPc\u002Fr9MGBrUSsaNCOMNYucYZDW4qh38484m3xlI\u002FgM3+XB++GqcLHT3NDyt719AMtQqRB6k1up1hLJI\u002FLxk\u002Fq63HRudZOJlIdqB4ERjM9eECDBdgMAfDV9WDcLaoYzkI4ztaaq1kZtk+1bwsGb8qrYd650k4mYh2ILuRBpkFwmLFixVnxhpX2aKBkc0VnC53sqyzLX4o7\u002F2uth7rnWfeGjf7U9kJtUGCgl8VL5LdSHGmCN7DKBHfUVF2yczu9knhsoyylzCUo98Cwzk4XcBt+YnizHb1q0zBwEgI43mwNPdJ\u002FoLWbytHD5z51OiOhd4Uljuh6scwHvVrXsga1\u002F9h4u3SzPYpAc189MiZyNybSXYooztR0YVpg7nqBavsbRnPA6JgrI6E5N+jmUec+YzMM9EOJDuUnAiuCs0s2RMGfMoUdYyCCyPyWgovttbK3VzjfGmutUdc54W34MIlJxIhH0ourBDtMQM+ZvIyuu06Tgn\u002FAIuRq3A2FmFMAAAAAElFTkSuQmCC","ab7d23e42db59480ff2edcd609c114f32702a5ee.png","light",{"_type":20634,"createdAt":20635,"description":20636,"image":10,"noindex":24,"title":5304,"updatedAt":20637},"seo","2026-01-06T15:44:01Z","Access the latest press coverage, news releases, and media resources highlighting Circ’s impact in circular textiles and sustainable fashion.","2026-01-28T14:09:11Z",{"_type":112,"current":5303},1779899379690]